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Packaged Drinking Water (PDW) has now become one of the most practical products dominating the market, offering a variety of advantages and benefits. The fierce competition among PDW producers drives consumers to be increasingly discerning and selective in making purchasing decisions. Consumer choices are often influenced by pressing needs, which have recently shifted toward a preference for more natural food and beverage products. However, amidst the fast-paced modern lifestyle, instant products remain a favored solution due to the convenience they offer. By leveraging store atmosphere strategies, this business has successfully stayed competitive and maintained its presence in the market. The relationship between store atmosphere and consumer purchase interest is significant, as first impressions often serve as a critical factor in consumer evaluations of a store. Elements such as exterior design, overall interior, store layout, and interior displays play a vital role in creating that appeal. This study aims to analyze the extent to which store atmosphere influences purchase interest in the Club brand bottled water. The research methodology involves distributing questionnaires to 100 respondents as the primary data source.

The utilization of cultural value integration in open BIPA (Indonesian for Foreign Speakers) teaching materials is a strategic approach that can improve the quality of Indonesian language learning among foreign speakers. This study aims to analyze the utilization of cultural value integration in open Indonesian for Foreign Speakers (BIPA) teaching materials. This method is carried out by collecting ten scientific articles in Indonesian language journals found from the Google Scholar database. The literature comes from the period 2021 - 2024. This study explores various relevant scientific articles to identify effective methods and media in integrating cultural values ​​into BIPA teaching. From the ten articles analyzed, the results show that the use of cultural elements, such as folklore, traditions, and social practices, in teaching materials not only enriches learning content but also helps learners understand the social and cultural context in which the language is used. This creates a more contextual and in-depth learning experience, which in turn improves learners' communication skills. These findings provide recommendations for the development of BIPA teaching materials that are more comprehensive and responsive to the needs of foreign learners.

The utilization of cultural value integration in open BIPA (Indonesian for Foreign Speakers) teaching materials is a strategic approach that can improve the quality of Indonesian language learning among foreign speakers. This study aims to analyze the utilization of cultural value integration in open Indonesian for Foreign Speakers (BIPA) teaching materials. This method is carried out by collecting ten scientific articles in Indonesian language journals found from the Google Scholar database. The literature comes from the period 2021 - 2024. This study explores various relevant scientific articles to identify effective methods and media in integrating cultural values ​​into BIPA teaching. From the ten articles analyzed, the results show that the use of cultural elements, such as folklore, traditions, and social practices, in teaching materials not only enriches learning content but also helps learners understand the social and cultural context in which the language is used. This creates a more contextual and in-depth learning experience, which in turn improves learners' communication skills. These findings provide recommendations for the development of BIPA teaching materials that are more comprehensive and responsive to the needs of foreign learners.

Human Resource Management (HRM) has become essential to a company's success in the global marketplace in the fast-paced age of globalisation. Global HRM is an approach that takes into account global elements like market demands, labour laws, and cultural norms. Managing scattered teams, adjusting to cultural diversity, and differing labour laws are among the difficulties. Global HRM does, however, also offer advantages, such as easier access to talent from throughout the world. This journal attempts to offer useful insights for HRM practitioners and business executives in managing human resources in the age of globalisation through in-depth examination.Literature reviews serve as the data source for the qualitative and descriptive research methodology. The study's findings emphasise how crucial global human resource management is to accomplishing corporate objectives in a variety of international marketplaces. Flexibility, efficient resource management, improving cultural sensitivity, and employee participation are some of the suggested remedies. In the age of global business, companies can improve performance and accomplish their objectives by putting in place efficient HRM strategies.

The city of Surabaya is known by various names such as the City of Heroes, Industrial City, and Harbour City. Recently, it has also been recognized as a Healthy City. This status was achieved through efforts at both local and global levels. This study explores the elements that contribute to Surabaya's recognition as a healthy city. Utilizing a qualitative research approach, the study involved subjects from the Surabaya City Government, community leaders, and selected residents. Data was gathered through methods including observation, interviews, literature reviews, and document analysis. The findings indicate that Surabaya's success as a healthy city is supported by multiple factors: substantial land assets, an adequate regional budget (APBD), a sufficient number of hospitals, effective empowerment of street vendors (PKL), and the establishment of Kader Surabaya Hebat (KSH). The Surabaya City Government has effectively leveraged the region's potential to achieve these results.

This study aims to evaluate the effectiveness of Islamic educational content on social media platforms and how Generation Z receives the content. The problem raised is the low understanding and interest of Generation Z in Islamic values, even though they are active in using social media. The research method applied is a qualitative approach using interviews and surveys involving 150 respondents from Generation Z. The results of the study indicate that Islamic educational content presented in an interesting and interactive way can have a positive impact on the understanding and interest of Generation Z. Respondents stated that attractive visual elements, the use of simple language, and the relevance of the content to everyday life increased their interest in the material. However, there are still challenges in creating consistent and high-quality content. Based on these findings, it is recommended that further research dig deeper into the strategy for developing more innovative Islamic educational content that is in accordance with changes in the behavior of social media users, and conduct longitudinal research to monitor changes in attitudes and understanding of Generation Z over time. This study is expected to contribute to the development of da'wah through social media with a more effective and attractive approach for the younger generation.  

The purpose of this study is to determine the pedagogic competence of classroom teachers in planning learning materials for grade 6 students of SDN Kutajaya 2. In accordance with the Regulation of the Minister of Education and Culture number 62 of 2013 concerning Educational Standards, teachers and schools have an important role in planning or preparing learning materials to be used in learning as a medium so that the material taught is conveyed properly. This research is a descriptive qualitative research that uses observation, interviews, and documentation as data collection techniques. This research involved the Principal, 3 sixth-grade homeroom teachers, and subject one teachers. The results of the study showed that sixth grade teachers were ready to create learning materials. Teachers' skills and creativity, collaboration between teachers, students and parents, learning elements, and adequate facilities and infrastructure are supporting components that affect planning subject matter.  

This study focuses on the marketing strategy of the Murabahah bil Wakalah financing product at Bank Muamalat Indonesia KCU Denpasar, Badung Regency, Bali. Murabahah is a sales contract that states the acquisition price and the agreed profit margin, while wakalah is the delegation of purchasing goods on behalf of the first party. The study aims to examine the marketing strategy and customer interest in this financing product. The research method used is descriptive qualitative, with data collection techniques through interviews, observation, and triangulation, and data analysis techniques including data reduction, data presentation, and conclusion drawing. The results show that the marketing strategy includes several elements: product (iB Hijrah Multiguna Consumer Financing and iB Muamalat KPR), price (transparent and mutually agreed upon), place (strategic office location), promotion (social media, website, email marketing), people (professional staff), process (focused on customer satisfaction), and physical evidence (supportive physical elements). Customer interest is influenced by internal factors, trust, and a sense of security. The study's implications can serve as a reference for Bank Muamalat to increase the attractiveness of financing products to customers.

This study aims to use the fishbone diagram as a tool to identify the causes of damage to the feeder mechanism of scrap machines and to develop Standard Operating Procedures (SOP) that can improve performance and reduce the level of damage. This diagram is used to evaluate various elements that contribute to the damage of the feeder mechanism, such as human, machine, material, method, and environmental factors. Through this evaluation, the main causes of the damage can be identified, and appropriate corrective actions can be formulated. In addition, this research also aims to design SOPs that ensure more efficient operation of the scrap machine and reduce the likelihood of operational errors. The implementation of mechanism improvements and SOPs is expected to enhance the reliability of the scrap machine, reduce downtime, and increase productivity in the mechanical technology laboratory. The findings of this study are expected to make a significant contribution to the development of management systems and equipment maintenance in both industrial and educational sectors.  

Indonesia and Thailand, both Southeast Asian countries with high levels of cigarette consumption, have implemented health warning images on cigarette packs as a strategy to reduce smoking prevalence. This study aims to analyze and compare the effectiveness of these warning images in creating a deterrent and fear effect on smokers in both countries. Using Roland Barthes' semiotic method, this study focuses on visual elements such as image, size, and text message. The findings show that in Indonesia, images of lung cancer victims with scary textual warnings are pasted on the packaging, whereas in Thailand, the images used are more varied and larger in size, creating a stronger visual impact. Data from the Indonesian Ministry of Health and Thailand's Global Action to End Smoking revealed that there will be 70 million smokers in Indonesia by 2024 and 11.5 million in Thailand by 2022. The comparative results suggest that the larger and more varied health warnings in Thailand may be more effective in attracting attention and triggering emotional responses compared to the more homogenous approach in Indonesia. In conclusion, the results of this study suggest that effective visual warnings can influence smokers' awareness and behavior, providing important insights for the development of more dynamic public health policies tailored to each country's cultural context in tobacco control efforts.

Indonesian language and creative economy play a significant role in the development of local cultural products in Lampung, which include various cultural elements such as tapis cloth, culinary specialties of seruit, and traditional martial arts. This study uses a qualitative method with an ethnographic approach to explore Lampung's local culture and how this culture can be promoted through the creative economy sector. Data were obtained through a review of relevant, credible, and up-to-date literature. The results of the study indicate that Indonesian language plays an important role as a means of communication, education, and promotion to support the development of local culture. Meanwhile, the creative economy provides encouragement for product innovation, community empowerment, marketing, and distribution of Lampung's cultural products in the global market. Lampung, as a province with rich cultural diversity, has a great opportunity to increase its competitiveness and economic value through strategic collaboration between the effective use of Indonesian language and strengthening the creative economy. However, challenges such as the influence of globalization and the lack of public awareness of preserving local culture need to be overcome. The method used in this study is a qualitative method with an ethnographic study approach and the objects studied include Lampung's local culture, such as Tapis cloth, dance, and culinary specialties of Lampung, one of which is seruit.  

Pancasila, as the ideology of the Indonesian nation, serves as the foundation for national and state life. However, its implementation journey is not without various pros and cons arising within society. This article aims to explore these dynamics through a comprehensive analysis of arguments supporting and opposing Pancasila as an ideology. On one hand, Pancasila is seen as a solution for uniting the diversity of the Indonesian nation and offers universal values such as unity, justice, and humanity. On the other hand, criticisms of Pancasila arise from various perspectives, including inconsistencies in its application and potential misuse in practical politics. Using a qualitative approach based on literature reviews and interviews with experts, this article concludes that the sustainability of Pancasila as an ideology depends on reinterpreting its values in the modern context and a strong commitment from all elements of the nation to implement it authentically.

In this study, the researcher analyzed the language style and rhetoric in Joko Widodo's speech. The purpose of this study is to describe the use of language style and rhetoric in Joko Widodo's speech. The method used in this study is descriptive qualitative. The data collection technique used is watch, listen, and note. The results of this study Joko Widodo's speech at the 6th Congress of the National Mandate Party (PAN) contains various elements of language style and rhetorical techniques that are effective in conveying political messages and raising the spirit of togetherness. The language style used by Jokowi tends to be simple, straightforward, and easy to understand, which allows the speech to be accepted by a diverse audience. In his speech, Jokowi uses rhetorical techniques such as anaphora, personal narratives, and optimism. Persuasive rhetoric that emphasizes the importance of synergy between political parties, government, and society. Jokowi also builds an ethos as a leader who is simple and close to the people, strengthening credibility and public trust. Overall, this speech not only aims to convey information, but also to motivate and arouse the emotions of the audience to contribute to national development.

This article examines two significant linguistic phenomena in Arabic: Ta'kid Al-Madh Bima Yusybih Al-Dzamm and Ta'kid Al-Dzamm Bima Yusybih Al-Madh. Both are rhetorical techniques that enrich the meaning of praise and insult, by presenting conflicting nuances. Ta'kid Al-Madh Bima Yusybih Al-Dzamm describes the way praise is conveyed by inserting elements that contain insults, creating irony and complexity in the message. For example, expressions that appear positive can contain deep innuendo. In contrast, Ta'kid Al-Dzamm Bima Yusybih Al-Madh shows how insults can be framed with nuances of praise, turning criticism into something more subtle and open to acceptance. The research method used by researchers in this research is a qualitative research approach with a descriptive method approach. This research used data collection by searching in journals and books as well as previous research literature related to this research. Through analysis of linguistic structures and examples from literary works and everyday conversations, this article aims to explain the emotional and social impact of both techniques. With a deeper understanding of Ta'kid Al-Madh and Ta'kid Al-Dzamm, readers are expected to be able to appreciate the uniqueness and complexity of the Arabic language as well as the rhetorical implications that exist in everyday communication.