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Dimas Alif Cipta Pratama

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

This study aims to determine the effect of product quality (X1), advertising (X2) and service quality (X3) on consumer satisfaction (Y) at KPRI Sedar Ngancar, Kediri Regency. This type of quantitative research. Data collection techniques primary data and secondary data. The sample selection used the accidental sampling method, the number of samples in the study was obtained by 80 respondents. Data were obtained through questionnaires, interviews, and literature studies. The analysis techniques used were validity test, reliability test, classical assumption test, multiple linear regression analysis, t test, F test and coefficient of determination test. The research results obtained multiple linear regression equation Y = 1.167 + 0.323X1 + 0.402X2 + 0.215X3 and the results of the t-test variable product quality have a partially significant effect on customer satisfaction. Advertising partially significant effect on customer satisfaction. Service quality has a partially significant effect on customer satisfaction. The results of the F test obtained Fcount results with a significance value of 0.000 <0.05. From the results of the analysis it can be concluded that product quality, advertising and service quality have a simultaneous and significant effect on consumer satisfaction at KPRI Sedar Ngancar, Kediri Regency.

Nugraha, Risman

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2023 FEB Universitas Maritim Semarang

In this era of globalization, marketing is more of an information warfare between different parties with the aim of making sales. The marketing environment is rapidly changing, and with these changes, the need for information, latest products, shifts in buyer attitudes and behaviors towards decision-making and product acquisition, as well as the ability to identify opportunities in appropriate marketing, becomes essential. This paper is a literature review using a qualitative descriptive approach, aiming to describe product mix strategies. The methodology employed for data collection is documentation, along with various articles and books, followed by content analysis. The findings of this paper reveal that studying consumers can provide insights for the development of new products, product uniqueness, pricing, distribution channels, advertising messages, and other new marketing elements. A focal point for understanding behavior is the stimulus-response model. Buyer characteristics and decision-making processes lead to specific buyer decisions. The marketing task involves comprehending what occurs in the buyer’s consciousness from external stimuli to the emergence of the buyer's purchasing decision.

Khoirul Anam; Javier Rizqi Baiturrahman; Bagus Alamsyah Bahari; Moch. Isa Anshori

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

This study aims to provide insights and understanding of the importance of the relationship between leaders and members in creating a healthy and productive work environment, as well as assisting organizations in designing more effective leadership development programs. The study utilizes a literature review method to compile research frameworks based on relevant previous studies. The findings of the study indicate that the quality of the relationship between leaders and members significantly influences organizational performance. A better relationship between leaders and members has positive impacts on employee performance, innovative attitudes, work ethics, employee loyalty, job engagement, employee performance, organizational citizenship behavior, effective communication, job satisfaction, and significant reduction in turnover intention. This highlights the importance for organizations to pay attention to the quality of the relationship between leaders and members in creating a healthy and productive work environment. Additionally, organizations should also focus on leadership development that enhances the quality of the relationship between leaders and members.    

Hendra Maulana; Ajeng Arum Isfania; Yolanda Irfania; Muhammad Rizki Firmansyah; Ignatius Bramantya Prasetyo Dewa +1 more

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Nganjuk is a Kabupaten in the province of East Java, Indonesia. One of the sub-districts in Nganjuk, Rejoso sub-district, Ngadiboyo village, is a potential producer of shallots. We found that the Ngadiboyo village area is a potential producer of shallots. In addition to shallots, residents use their farmland to grow commodities such as soya and green beans. However, the problem we identified with the village's economy is the need for home industry-based businesses that utilize the main crops to be sold as ready-to-consume products. On this occasion, we want to develop the sale of shallot products to increase the economic stability of the Ngadiboyo Village community. Community service is carried out with a mentoring method through attracting community participation. Assistance to attract participation is focused on developing sales through social media, product photos, and e-commerce. Sales development activities on shallot products are one of the activities to help increase community sales. Implementing this activity is expected to increase sales to help the economy. Therefore, this community service activity is hoped to change the community of shallot product sellers.

Isfia Diana Putri; Zulfa Novita Sari; Natasya Anggraeni; M. Ghulam Dzaki Abdilla; Gideon Setyo Budiwitjaksono +1 more

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

KWT Citra Lestari is one of the Women Farmer Groups that owns passion fruit commodities in Karangsari Village, Sukorejo District, Blitar City. The next product that has been done by KWT Citra Lestari members is to make passion fruit into passion fruit syrup. At least processed passion fruit, so new innovations for passion fruit appear. This new innovation aims to foster an entrepreneurial spirit in KWT Citra Lestari and the community. This new innovation is to make processed products from Passion Fruit Jam, where the product is made with natural sugar preservatives. Making passion fruit jam must pay attention to the maturity level of the fruit so that the resulting jam tastes appropriate. The shelf life of passion fruit jam at room temperature and the refrigerator has a different mass.

Dwi Suratimah; Sumarno Sumarno; Ida Dwijayanti

Ta'rim: Jurnal Pendidikan dan Anak Usia Dini 2023 Sekolah Tinggi Agama Islam Yayasan Pendidikan Ilmu Qur'an Baubau

The purpose of this research is to produce a development product, namely learning Flashcard media with heat-insulating materials presented in the form of pictures and writing. Methods Data collection instruments used were observation, interviews, and documentation. the design of the development of Flashcard learning media on the hottest material can attract attention and generate interest in learning for fifth grade elementary school students in Banyumanik District, Semarang City. The eligibility of the media was also obtained from the educator's response to the Flashcard learning media on the heat locking material developed by the researcher. A score of 98% was stated in the very feasible category, which means that this Flashcard learning media received positive responses because the media can attract attention and increase interest in learning. student.

I Nyoman Tri Sutaguna; Muhammad Yusuf AR; Mashudi Hariyanto; Geofakta Razali; Arief Yanto Rukmana

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Universities are using social media more creatively in their marketing as a result of digitalization. However, there are few theoretical models that explain the success of social media marketing (SMM) in educational institutions, particularly Instagram. This study seeks to address a theoretical need by concentrating on four variables: QMS, brand awareness, product image, and brand attitude. A poll of 141 Gen Y and 17-27-year-olds was used to acquire quantitative data. The data was then examined using the SmartPLS Statistics tool and Structural Equation Modeling (SEM). Three key findings emerge from the data analysis. First, QMS has a significant and positive influence on brand attitude, brand awareness and brand image.

Agung Satrio Putro

This study aims to (1) develop student worksheets (LKPD) so as to produce LKPD products based on the index card match learning model for class VII descriptive text material, (2) describe the feasibility of LKPD based on index card match learning model material for class VII description text. This study uses the Research and Development (R&D) method using the 4-D model. In the 4-D model research there are 4 stages of research carried out namely Define, Design, and Development and Dissemination. The results of this study were that a student worksheet (LKPD) based on the index card match learning model was produced for class VII description text material with an average feasibility score of 89.23% from material experts and included in the very feasible category, 89.33% of design experts and included in the very decent category, 94% of Indonesian language study teachers and included in the very decent category. So it can be concluded that the Student Worksheet (LKPD) product based on the index card match learning model for class VII descriptive text material is suitable for use as additional teaching material in schools, especially class VII..  

Mohammad Rizky Axell Putranto; Yanda Bara Kusuma

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Micro, Small and Medium Enterprises (MSME) have a strategic role in improving the national economy. South Tangerang City is one of the cities in Indonesia which has a fairly large number of MSME. However, MSME in Tangerang Selatan City also experience various difficulties in business such as difficulties in capital, obtaining raw materials, marketing products, and other operational matters. Optimizing franchise partnerships is a solution that can be done. Franchise Partnership Business is a special right owned by an individual or business entity to a business system with business characteristics in the context of marketing goods or services that have been proven successful and can be utilized by other parties based on a Franchise Agreement. The method used is descriptive qualitative which is useful for describing phenomena that occur in the field by collecting data from various sources, such as books, journals and other related documents. Based on the data obtained, the number of MSME in Tangerang Selatan City is very large. Therefore, with the existence of a franchise business partnership system, the development of MSME in Tangerang Selatan can be far more developed and can also improve the local economy.

Bagas Ramadhani; Wateno Oetomo

Jurnal Sipil Terapan 2023 Fakultas Teknik Universitas Cenderawasih

The purpose of this study is to determine labor productivity against costs and time of implementation of the Watudakon River DPT project development work. The results of this study are the large number of labor productivity in the construction work of the Watudakon River DPT project, Mojokerto. With the results of calculating the overall productivity level, namely with an average of 2,228 m³/day, assuming 25% of formwork material shunting work and 75% installation of formwork, the calculation data is in accordance with what is carried out in the field. Duration of implementation according to a survey conducted on DPT Sungai Watudakon construction work, Mojokerto with an average value of duration for installation of pile cap formwork 1.013 days/hour, and for installation of DPT wall formwork 1.00 days/hour, then for pile repair work DPT cap and wall 1.00 days/hour, and also for pile cap casting work 1.166 days/hour, for DPT wall casting work 1.312 days/hour. The conclusion in this study is that the productivity of the workforce working hours is in accordance with the realization in the field and that work results can be increased by adding working hours or overtime.

Alief Abdullah Faqih; Sugito Sugito

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

Rebranding is a strategic process to change the image, identity, and position of a brand or company with the aim of achieving better business goals. Then the KKN activity aims to rebrand Cesky Cookies MSMEs in Gunung Anyar Tamba Village due to a response to increased customer interest in innovation product Activity methods used include observation, interviews, data analysis, and product rebranding. And the results of this PKM are changes to the logo, re-photos of products, and making branding banners. It is hoped that this activity can increase product attractiveness and have a positive impact on brand image and awareness among customers

Kevin Nugraha Ramadhan; Mu’tassim Billah; Raden Muhammad Rusydan; Farah Farah; M.Ghifari Akmal Prayogo +1 more

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

Legality has an important role for the progress of the business owned by all business actors, because legality is basically a form of granting permits granted by the authorities to every business actor in running their business. Legality itself is said to be important because it is used as evidence that the business being run or established is feasible and ongoing. People who do not understand the importance of business legality are a problem that causes many business actors who do not have business legality to support their business. The community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java aims to sensitize the community, especially business actors, especially in Ngrimbi Village, Bareng District, Jombang Regency regarding the importance of business legality and provide assistance in making a business legality. The method of implementing community service carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java is divided into 3 (three) stages, the first step begins with providing understanding to business people about the importance of business legality through socialization that we held in the first week. Second, data collection of all Ngrimbi village Micro, Small and Medium Enterprises (MSMEs) and registering NIB (Business Identification Number) which has been scheduled by the village. The third is business mentoring with the aim of improving and marketing the products they want to sell. The implementation of this activity was carried out by Group 10 KKN-T MBKM UPN "Veteran" East Java consisting of 10 people. The result of this activity is the awareness of business actors in Ngrimbi Village about the importance of business legality for Micro, Small and Medium Enterprises (MSMEs), and as many as 20 MSMEs that have been surveyed by group 10 in Ngrimbi Village, 19 MSMEs have carried out business legality in the form of NIB (Business Identification Number).

Ari Arham Palaguna; Suryadi Samudra; Adfiyani Fadjar

Journal of Management and Social Sciences 2023 CV. Aksara Global Akademia

Development of products and services to the community is the key to success in business ventures.  UD. Barokah is a business that is engaged in meeting the primary needs of the community, namely in the form of selling various kinds of products, both in the form of sales of wholesale and retail. Sales have been carried out effectively by utilizing competitive business opportunities with various business plans. In achieving sales targets, UD Barokah carries out various strategies and innovations on an ongoing basis in order to maintain business existence and compete with other entrepreneurs. Efforts to build communication with customers through creating Whatshap groups and services in a timely manner are important keys in attracting and retaining customers.The main objective of this research is to find out the business strategies and innovations implemented by UD Barokah in achieving sales targets. The specific objective of this research is to learn to run a business, find out the factors that influence the development of UD Barokah's business, and make creations and innovations in developing business and market opportunities.

Fitrotin Ni’ma Intan Sari; Asrul Bahar; Niken Purwidiani; Andika Kuncoro Widagdo

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2023 Universitas Palan

Jombang State Vocational School is a vocational education institution which is a vehicle for preparing professionals through various fields of expertise, one of which is the Culinary Department which equips students with skills, knowledge and attitudes in the field of Catering. However, in practical learning, problems were found in the form of low interest and enthusiasm for learning from students so that during practice students did not understand the material being taught. From the problems that occur, a research is carried out with the title Implementation of the Project Based Learning Learning Model on the Skills of Making Petit Fours at SMK Negeri 2 Jombang Using True Experimental Design with Pre-test Post Test Control Group Design to find out the results of the skills of making petit fours on subjects pastry and bakery products in Class XI Catering at SMK Negeri 2 Jombang which gives independent sample t-test results of 0.000 which means H0 is accepted and Ha is rejected so as to improve practical skills for students in developing collaboration, communication, solving and management skills supported by results. Keywords: PjBL, Practice, Improvement, knowledge, skills

Dolot Alhasni Bakung; Sri Nanang Meiske Kamba; Mohamad Hidayat Muhtar; Zamroni Abdussamad; Julius T. Mandjo

Jurnal Nusantara Berbakti 2023 Universitas Kristen Indonesia Toraja

The implementation of the ijon system by the community, especially farmers, has become a habit that has been passed down from generation to generation and has become entrenched in a number of areas, including Gorontalo. The 1945 Constitution, especially in Article 18B paragraph two (2) which reads that the State recognizes and respects customary law community units along with their traditional rights as long as they are still alive and in accordance with the development of society and the principles of the Unitary State of the Republic of Indonesia, which is regulated in law. Even so, buying and selling under the debt bondage system, in the eyes of the law, is strictly prohibited because in buying and selling the bonded bond system is very unclear because this is a form of extortion that can harm other people. The sale and purchase of the ijon system has also been confirmed in article 8 paragraph 3 of Law number 2 of 1960 concerning production sharing agreements, which reads: "payments by anyone, including owners and cultivators, to cultivators or owners in whatever form they have elements of ijon, are prohibited". The provisions used as the legal basis for the use of standard contracts in Indonesia are Article 1338 Paragraph (1) of the Civil Code which stipulates: "all agreements made legally apply as laws for those who make them" from the words all can be interpreted that every legal subject can make an agreement with any content, there is freedom of the legal subject to determine the form of the agreement. In other words, through the principle of freedom of contract, legal subjects have the freedom to make agreements, including opening opportunities for legal subjects to make new agreements that have not been regulated in the Civil Code so that they can follow the needs of society due to the times

Ariyana Damayanti; Diah Ayu Rahmawati

Garina 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Balinese cotton knitting yarn is the main material in making knitting applications on ready to wear. The author applies knitting applications including techniques, materials, color harmony, and design. The goal is to find out how to apply the knitting technique using balinese cotton knitting yarn on ready to wear. The research method used is R&D which contains potential problems, data collection, product design, design validation, design revision, product trial, product revision, usage trial, and product revision, and descriptive data analysis. The manufacturing stages start from the design, tools and materials, tailoring, to the finishing process. The application of knitting on this ready to wear uses a hand sewing technique that is done before the sewing process, in order to get a neat result. The author also pays attention in the selection of the color of the base material that matches the knitting thread. The application of knitting applications must consider the texture of the yarn with the base material to be used, so that when applied in ready to wear it looks neat and does not seem heavy.

Sofia Daniati; Kartika Dewi Graseliyanti; Widiati Alifah

Garina 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

The amount of newspaper waste makes the writer want to use newsprint as the basic material for making nail art extensions as a new innovation in the nail art field. This research was conducted with the methods of observation, documentation, literature, experiments, interviews and questionnaires. The manufacture of nail art extensions using newspaper waste is carried out in 3 stages, namely, the preparation of tools and materials, the process of making nail art extensions using newspaper waste and the final stage of using nail art extensions on fingernails. The feasibility of nail art extensions using newsprint waste, the color indicator has an average value of 4 which is declared feasible, the shape indicator has an average value of 4.5 which is considered quite feasible, the texture indicator has an average value of 4 which is considered quite feasible, the ease of application indicator obtains an average value. an average of 4.5 was declared quite feasible and the product design indicators obtained an average value of 4.3 with a fairly decent category. The results of a public test conducted on 38 respondents can be concluded that 94% like nail art extension products from newsprint waste. The results of this study produce a product that has a unique and attractive design because of the pattern of waste newsprint that makes the product look aesthetic. Thus, it can be concluded that nail art extension products using newsprint waste are quite feasible to use.

Nurulisma Saputri; Afta Nisa Mahetin

Garina 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

 Purslane plant is an herbal plant that is used as a medicine for skin infections. The author is interested in using the purslane plant as a peel-off mask to relieve acne nodules. The aim is to find out how to manufacture, sensory test results, public test results, and determine the effect of the purslane peel-off mask. This research was conducted with the methods of observation, experimentation, documentation, interviews, questionnaires, literature. The analysis used is descriptive qualitative analysis. The manufacture of purslane powder starts from the preparation of tools, materials, cleaning, drying, and refining. The manufacture of peel-off masks begins with the preparation of tools, materials, weighing, mixing, heating, and packaging. The feasibility of the product is tested based on color, aroma, texture, adhesion, product appearance. Product improvement is the addition of essence to the peel-off mask. In conclusion, according to the validator, the purslane plant powder is suitable for use in making peel-off masks and the results of the purslane peel-off mask facial treatment can relieve acne nodules. Suggestions for further researchers to change purslane plant powder into oil extract to maintain its content, BPOM test, and laboratory tests.

Dennis Aprilianti; Rafly Sandi Putra; Dhian Satria Yudha Kartika; Tiara Putri Marcela; Raffli Amirullah +1 more

Sejahtera: Jurnal Inspirasi Mengabdi Untuk Negeri 2023 Universitas Maritim AMNI Semarang

Micro, Small and Medium Enterprises (MSME) are sectors that are influential in running the economy in the community. MSME are also expected to be able to contribute in creating employment opportunities for the surrounding community, so as to be able to reduce poverty in an area. The existence of the Wolamgrezz MSME in Carangwulung village actually has the potential to become a large MSME in the Wonosalam District and even the entire Jombang Regency, because these UMKM raise the region's superior crops. Therefore, Wolamgrezz MSME must be fully supported in running their business, so that the existing potential can run optimally and can become the leading MSME in Jombang Regency. However, in carrying out its business, Wolamgrezz has several problems that arise in the field, such as obstacles to product promotion through digital e-commerce media and product marketing only by word of mouth, so that consumers who know Wolamgrezz's MSME products are very limited and only within the scope of Carangwulung village. Therefore, the branding and marketing of UMKM Wolamgrezz products must be carried out immediately and intensified so that they can attract consumers widely so that product sales can increase and income will also increase, and this can also affect the opening of new job vacancies.

Agus Susanti; Hanida Asma Nafi’ah

Garina 2023 Akademi Kesejahteraan Sosial Ibu Kartini Semarang

Rambutan is a seasonal fruit that is easy to find in tropical areas like Indonesia. Rambutan seeds contain fat, polyphenols (flavones, flavonoids, resveratrol, and isoflavones, and vitamin C. Fophenols in rambutan seeds function to increase anti-inflammation and reduce acne. The study was conducted by methods of observation, documentation, literature, experiments, questionnaires and questionnaires. The composition is 8 pcs rambutan seeds, 120 ml of ethanol, 15 ml of olive oil, 1 tsp of vegetable glycerin. This research aims to find out and explain the manufacturing process, benefits and public acceptance of rambutan seed serum The sensory test of the two validators, namely thick serum and the ingredients for making Face Serum is correct. Use of facial serum is carried out 2x a day, in the morning after washing your face and at night before going to bed, to get results. Public test results on 35 respondents to find out public acceptance, 97 % of respondents liked the use of rambutan seeds as a facial serum, 100% of respondents liked the brownish yellow color, 100% of respondents liked the fragrant aroma of olive oil, 100% of respondents liked the non-coarse texture, 100% of respondents liked facial serum which when applied directly sticks to facial skin . It can be concluded that the use of rambutan seeds as a facial serum to reduce acne is a new product innovation in the field of beauty. Clinical trials and product durability tests are needed for rambutan seed as a facial serum to reduce acne.