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Tourism deposits have great potential in prospering the surrounding community and improving the economy. The ability and awareness of the community in managing the tourism potential that exists around is certainly very petrified for the economic life of local residents. The purpose of this research is to find out how Human Resources affect business sustainability. This study uses a quantitative approach with the population of this study is all Batik Micro, Small and Medium Enterprises (MSMEs) in the Krebet Tourism Village Area, Bantul Regency. Simplified sampling techniques. This technique is carried out by selecting samples freely according to the ease and access to data. The results of the study showed that the increase in knowledge did not have a significant effect on the business sustainability variable. Meanwhile, other variables such as HR Skills and Abilities have a significant impact on the business sustainability variable. the Adjusted R Square value is 0.764 or 76.4%. This shows that the improvement of knowledge, skills and abilities of human resources towards business sustainability is 76.4% while the remaining 23.6% is explained by other variables outside the model.

The Community Service (PKM) carried out by the author aims to train the community's abilities (especially MSEs) in making presto tilapia, increase innovation and diversification of presto processed foods and increase MSEs' income through diversity of production results. The method used is to provide education and practice to Uyung Sehati MSEs and Antakusuma University students. Education provided about Presto Tilapia Making as an Alternative to Increase the Selling Price of Quality Grade B Fish at Uyung Sehati UMK. Meanwhile, practice is making Nila Presto directly. This activity will be held on September 7 2023 starting at 08.00 WIB until finished. Location of activities at Micro and Small Enterprises (UMK) Uyung Sehati Jl. Swadaya RT.001 Sungai Kapitan Village, Kumai District, West Kotawaringin Regency. The results of the PKM show that the community and/or micro business actors have been able to make presto tilapia but still need assistance. Apart from that, the results of presto tilapia fish can be diversified into various flavors such as savory taste, white flesh color, soft texture with all parts edible, and a distinctive fish smell.

This study aims to examine the impact of digitalization on technological innovation in Micro, Small, and Medium Enterprises (MSMEs) through a qualitative literature review approach. In the era of digital transformation, MSMEs face various opportunities and challenges. Digitalization has the potential to enhance MSMEs' competitiveness by accelerating product, service, and business process innovation, but it also requires them to overcome limitations such as limited technological skills and financial constraints. By analyzing previous studies using the bivariate probit model, this study finds that digital technology adoption is positively correlated with increased innovation in MSMEs. Digitalization has been shown to expand market access, improve operational efficiency, and strengthen MSMEs' adaptability to changes in the business environment. However, internal and external barriers, such as low digital literacy and limited funding access, remain significant obstacles. This study emphasizes the importance of support from the government and related institutions in providing training and funding access so that MSMEs can fully leverage digitalization for sustainable innovation.

SMES (Micro, Small and Medium Enterprises) often face significant challenges, especially related to financial and workforce risk management. This research aims to analyze Lela Florist's financial risk management. In this research, a descriptive qualitative approach with interviews was used to collect data from business owners and female employees. The analysis is carried out with a focus on financial risk management strategies, such as product and service diversification, creative promotions, cash flow management, separation of company assets and access to capital. Lela Florist has implemented various strategies to manage financial risks effectively. Diversification of products and services, creative promotions, and utilization of online delivery and ordering services help reduce financial risks and maintain revenue stability. Meanwhile, efficient management of employee costs, employee development and effective performance management increases productivity and maintains service quality. This research shows that Lela Florist's financial risk management has effectively played an important role in the operational success of SMES.  

This research aims to examine the management of micro business assistance at the national zakat institution (LAZNAS) Dārut Tauhīd, Jambi province, and what inhibiting and supporting factors are faced by mentors and micro business beneficiaries, as well as what efforts have been carried out by the Darut Amil Zakat institution Monotheism in mentoring. The use of this research is to provide an evaluation of the program that has been carried out so far by the national amil zakat institution (LAZNAS) Dārut Tauhīd caring for Jambi as well as as input and suggestions so that the implementation of assistance in the future will be even better. This research is qualitative research with a method using a descriptive approach, where data is collected using interview, observation and documentation techniques

This study aims to analyze the challenges and development strategies of micro, small, and medium enterprises (MSMEs) located in low-income areas in Indonesia. MSMEs play an important role in the Indonesian economy, but in areas with low income levels, MSMEs face various constraints, such as difficulties in accessing adequate capital, technology, and management skills. To conduct this study, the researchers used a qualitative approach by collecting data from various sources of relevant scientific literature. The results showed that MSMEs in low-income settings face several key constraints, including difficulty accessing formal sources of financing, limited use of information technology, and low implementation of good business management practices, such as in marketing and financial record-keeping. To be able to develop MSMEs in low-income environments, comprehensive efforts are needed, such as facilitating MSME access to official funding sources, providing training and assistance in the use of information technology, and improving MSME skills in implementing good business management practices. In addition, the availability of skilled human resources, as well as innovation and creativity are also important factors in supporting the growth of MSMEs in low-income areas. By paying attention to these various aspects, it is expected that the development of MSMEs in low-income environments can run effectively and provide optimal benefits to the regional and national economy, through collaboration and synergy between MSMEs, government, financial institutions, and other stakeholders.    

The current global phenomenon shows a rapid increase in the adoption of digital technology, which has changed various aspects of life, including the micro, small and medium enterprises (MSMEs) sector. This study aims to examine effective digital marketing strategies to improve MSME performance in supporting the Sustainable Development Goals (SDGs) Program. The novelty of this research lies in a holistic approach that integrates various aspects of digital marketing, in the context of SDGs implementation. The urgency of this research is driven by the urgent need for MSMEs to remain competitive and relevant in the digital era, as well as the crucial role in the national economy and the achievement of SDGs goals. The method used in this study is Systematic Literature Review (SLR) by collecting relevant previous research through publish or perish Then analyze the article and crucify related to keywords. The results show that the use of appropriate digital marketing can help MSMEs contribute more effectively to the achievement of SDGs, especially in terms of poverty alleviation, job creation, and inclusive economic growth. The implications of this research emphasize the importance of policy support and continuous training for MSMEs in utilizing digital technology, as well as collaboration between the public and private sectors to accelerate the digital transformation of MSMEs.

This study explores the implementation of the process of obtaining the Business Identification Number (NIB) and halal certification for the Micro, Small, and Medium Enterprises (MSMEs) of Rujak Kikil Ibu Sulfaillah, serving as a case study in the culinary sector. The process of obtaining NIB and halal certification is crucial in ensuring compliance with prevailing regulations and standards, as well as unlocking opportunities for business development in an increasingly competitive market. Through a qualitative approach using direct observation and interviews, this study uncovers the challenges, obstacles, and impacts of the licensing and halal certification process on these MSMEs. Findings reveal that the slow licensing process can hinder business expansion, reduce competitiveness in the market, and limit access to certain market segments. Implications of these findings are discussed to identify necessary strategies to address these negative impacts and ensure the growth and sustainability of the business of Rujak Kikil Ibu Sulfaillah MSMEs.

Digital transformation has become an important paradigm shift in the management of office documents and information in the modern era. This article discusses the application of the latest technology in the management of office documents and information, specifically in the company PT Victory Prima Abadi. Through this case study, we will see how the company explores the potential of digital technology to improve efficiency and productivity in their operations. By integrating various technology solutions such as financial program applications, a digital attendance system, and the use of Microsoft Excel for document management, the company has made strides towards more efficient document management. However, challenges remain, especially in dealing with the aspect of archive storage that still relies on manual methods. This article aims to explore the company's efforts in utilizing analytics and artificial intelligence technologies to improve efficiency in the archive shrinkage process and identification of documents that require long-term storage. The results show that the utilization of digital technology in document and office information management has had a significant positive impact and has become a key element in the company's strategy to achieve future operational success. By continuing to develop and implement appropriate technology solutions, companies can further optimize document and information management and prepare for the challenges and opportunities of an increasingly connected and rapidly changing business world.

Information and Communication Technology (ICT) has emerged as a crucial determinant in business transformation, particularly for Micro, Small, and Medium Enterprises (MSMEs). This research aims to delve deeply into how the implementation of ICT in MSMEs contributes to enhancing their competitiveness. The research method employed is descriptive analysis with a qualitative approach, where data were collected through interviews with MSME owners who have implemented information technology in their operations.The results indicate that the integration of ICT has provided significant positive impacts on MSMEs. One of the key benefits is the enhancement of operational efficiency, where the use of information systems has expedited business processes and reduced operational costs. Additionally, MSMEs that adopt information technology also have broader market access through online platforms and social media, thereby enhancing sales potential and business growth. However, the implementation of ICT in MSMEs also faces several challenges, such as high implementation costs, limited access to infrastructure, and concerns about data security. Therefore, strong support from the government, non-governmental organizations, and the private sector is needed to provide training, technical assistance, and necessary infrastructure for MSMEs to harness the full potential of ICT.

. This study aims to analyze the role of Micro, Small, and Medium Enterprises (MSMEs) in Cibeber Sub-district, Cilegon City, in increasing the income and welfare of the actors. MSMEs play an important role in the local economy, creating jobs and improving community welfare. Through a descriptive qualitative approach, this study collected data from MSME players in Cibeber to evaluate their economic impact. The results show that MSMEs contribute significantly to income generation, which in turn improves the welfare of business owners in terms of economy, education, health and quality of life. Factors such as access to capital, entrepreneurship training and government support play a key role in the success of MSMEs

The development of micro, small and medium enterprises (MSMEs) is currently growing, with the existence of these MSMEs it can encourage Indonesian economic activities, and has a significant influence. One indicator that these MSMEs are progressing or developing is by assessing how satisfied consumers are in getting their satisfaction in purchasing products. Therefore, this study aims to assess how the level of consumer satisfaction in purchasing ayam penyet sangar products, this study uses the Customer Satifisfication Index (CSI) method. in the results of the calculations that have been carried out, there are final results that show a CSI value of 85.13% which indicates a very satisfied indicator. with the results obtained, this business is in accordance with what is expected by consumers because of the value of the calculation results.

The era of globalization is an era of competition, where all MSMEs (Micro, Small and Medium Enterprises) compete with each other in order to survive and develop their businesses to a better one. The purpose of this study is to analyze the factors that enable MSME innovation to increase the competitiveness of its products. The research method used is a descriptive method with a qualitative approach. Data are obtained through the results of literature studies. The results showed that there are two factors that greatly influence MSME innovation in increasing their competitiveness, namely internal factors (human resources, finance, management, and technology) and external factors (market, competition, and government policies). This research provides recommendations to be able to increase competitiveness to innovate in its products, namely by developing new or improved products, improving production processes, developing new marketing strategies and building strong brands

One of the most common economic activities in the community is micro, small, and medium enterprises (MSMEs). These businesses are known for being relatively easy to develop and have the potential to strengthen a country's economy. As a source of income for most people, MSMEs are often their economic footing. Furthermore, MSMEs have the potential to compete with other businesses on an international level if they are continuously strengthened. If this is successfully achieved, it will provide a significant boost to national economic growth and support the stability of the country as a whole. The purpose of this research is to collect information about the role of contributions and obstacles faced by UNTIRTA students in an effort to encourage the economic development of MSMEs in Serang City. The research was conducted through a descriptive analysis method with a qualitative approach. To collect data, the author employed both literature study techniques and in-depth interview techniques with UNTIRTA students. The results of this study indicate that UNTIRTA students play a significant role in driving the MSME economy in Serang City. UNTIRTA students can assist in raising public awareness about the role and potential of MSMEs in Serang City. Nevertheless, further endeavors are necessary to enhance students' capacity and accessibility to requisite resources, as well as to reinforce collaboration between educational institutions, the government, and MSME stakeholders. It is anticipated that a more conducive environment for the growth and sustainability of MSMEs in Serang City can be created through close collaboration between students, educational institutions, local government, and MSME players.  

Made Village in Surabaya City has diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. This potential includes local products, handicrafts, traditional food, and tourism. MSMEs in Made Village include the processing of sengon nuts and soy milk. However, there are opportunities to develop these MSMEs through appropriate strengthening strategies. Strengthening MSMEs in Made Village through approaches such as skills training, increasing market access through digital platforms, developing collaboration networks, and implementing information technology can be strategic steps to increase the competitiveness and growth of MSMEs. This research uses a qualitative descriptive method. The author uses secondary research data sources to support research obtained from print and electronic media. Secondary data is a previously existing data source, obtained by researchers indirectly through intermediary media. With diverse economic potential, especially in the Micro, Small and Medium Enterprises (MSME) sector. From the author's short interview with MSME partners, sengon bean and soy milk entrepreneurs. Strategy efforts to strengthen MSMEs in Made Village, Surabaya City start from ensuring the quality of the products or services offered remains superior, to maintaining good relationships with customers. This also includes monitoring the market and being flexible to changing trends and consumer needs. What is no less important is paying attention to operational efficiency and managing finances wisely to maintain the financial health of entrepreneurs. Strategic efforts are needed to strengthen such as developing local partnerships, community empowerment, promotion and marketing, product diversification and access to financing. Apart from that, the government needs to make efforts to support MSMEs through Article 97 of the Job Creation Law. The government allocates funds to the community to help MSMEs to operate and reach the market. thus providing positive implications for entrepreneurs (MSMEs) and local residents. Advice from researchers for MSME business actors to innovate more creatively and keep up with current developments by utilizing the latest technology, and also involving local residents to participate in improving the local economy.

This research investigates the implementation of Customer Relationship Management (CRM) in the Micro, Small and Medium Enterprises (MSME) and startup sectors. Through a qualitative approach, data was collected from a number of MSMEs and startups to analyze the factors that influence the adoption and success of CRM implementation. The findings show that limited resources, lack of knowledge about the benefits of CRM, and dependence on technological infrastructure are the main challenges in adopting CRM systems. However, CRM has also been found to have great potential in increasing customer retention, developing more suitable products, and expanding into new markets. Practical implications of these findings include recommendations for appropriate resource allocation, employee training, and more effective digital marketing strategies. The contribution of this research lies in a deeper understanding of CRM implementation in the context of MSMEs and startups as well as practical guidance for improving business performance through effective CRM strategies.

Food ingredients in general are very sensitive and easily experience quality degradation due to environmental, chemical, biochemical, microbiological, oxygen, water, light and temperature factors. To prevent this damage, the food product is packaged with plastic packaging material. Until now, plastic polymers are the most widely used packaging materials. In Indonesia, the use of plastic packaging materials by the food industry and other food business actors as food packaging has occupied a portion of 80% and 55%. This will of course result in danger to the environment. Packaging with edible coating/film is a relatively new food preservation technique. Research on coating food products with edible coating/film has been widely carried out and has been proven to extend the shelf life and improve the quality of food products. The safest, most potential and most widely researched polymer material for edible coating/film is a renewable organic material based on starch. Starch is a type of polysaccharide from plants that is abundantly available in nature, is biodegradable, easy to obtain and cheap. Edible packaging made from organic materials has the opportunity to be developed to meet the needs of safe packaging for consumers and support sustainable agriculture and realize the Sustainable Development Goals (SDG's), considering that there is an abundance of edible packaging materials in Indonesia that have not been utilized optimally. The application of environmentally friendly edible packaging is expected to provide very significant benefits in the development of food technology, namely aspects of maintaining quality, both in terms of nutritional value and food safety, extending product shelf life and being able to increase the added value of the materials that make up edible packaging.

Micro, Small, and Medium Enterprises (MSMEs) are very important pillars in the economy in Indonesia. MSMEs play a very important role in Tax revenue which is the main source of state revenue which has a very large and reliable role for the development of the country, especially in Indonesia. This study uses a quantitative research approach and aims to estimate and test the effect of taxation knowledge, information technology utilisation, tax penalties, and education level on MSME taxpayer compliance in the Special Region of Yogyakarta. Respondents in this study are MSME owners in the Special Region of Yogyakarta (DIY) whose businesses are still actively operating until the research time. The number of questionnaires collected was 183. The sampling technique used in this study was purposive sampling. Data analysis in this study was carried out quantitatively, using smartpls management tools which represented the results and research hypotheses.  Based on the test results and discussion carried out, conclusions can be drawn, namely: knowledge of tax regulations (X1), utilisation of information technology (X2), implementation of tax sanctions (X3) and level of education (X4) have an influence on the compliance of MSME taxpayers in the Special Region of Yogyakarta.

One of the pillars of a region's economic strength is the Micro, Small and Medium Enterprises (MSME) sector. Seeing the phenomenon of MSME in Nagari Pasia Laweh which creates jobs and makes an important contribution to trade, especially for micro businesses operating in the culinary sector. In creating a good business, innovation is needed that can improve the performance of business actors, but there are still business actors who have not innovated their products. Culinary business actors who have innovated their products certainly experience several problems and obstacles. The aim of this research is to find out and analyze the product innovation skills of culinary business actors and to find out the obstacles or constraints in innovating culinary business products in Nagari Pasia Laweh, Palupuh District. The research method used is a qualitative descriptive method. Data obtained through observation, interviews and documentation. The results of this research are that 10 out of 12 business actors have carried out product innovations in the form of adding menu variants. The obstacles experienced during product innovation were 2 business actors being constrained by a lack of facilities and infrastructure, 3 business actors experiencing a lack of labor which resulted in a long time for the production process, 3 business actors being constrained by the distance to the location of purchasing complete raw materials and meat grinding for the actors. businesses that need it and 10 out of 12 business actors who have carried out product innovation are constrained by costs because they have to buy additional equipment and raw materials for the production process.

This research is intended to evaluate the marketing strategy implemented by the Mogobo Snack Tuban Micro Enterprise to increase their sales. Mogobo Snack is a micro business that produces fried meatball chips with a spicy taste as its characteristic. This research adopts qualitative methods using observation, interviews and documentation instruments. The findings from the research show that the Mogobo Snack Tuban Micro Enterprise implements a marketing strategy in the form of a marketing mix consisting of product, price, promotion and distribution elements. The strategy includes production of high-quality chips, pricing based on production costs, online and offline marketing, as well as promotion via social media and a door-to-door approach. The SWOT analysis shows several alternative strategies that Mogobo Snack can implement, such as increasing digital marketing, developing new products, collaborating with culinary influencers, and expanding into traditional markets. By implementing these strategies, Mogobo Snack can overcome the challenges of competition and changing consumer trends, thereby increasing sales volume and increasing its market share and profitability.