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Micro, Small and Medium Enterprises or what are usually called MSMEs have an important role in national economic development efforts in Indonesia. From year to year, the number of MSMEs in Indonesia has increased quite rapidly. However, there are still many MSME business actors who have not registered their trademarks due to limited capital and information about the benefits they receive. Trademark registration is considered to increase people's purchasing power towards a product because it can be used as a characteristic or differentiator from other products. Trademark registration can also receive legal protection for a product's trademark. Therefore, the use and legal protection of a trademark is considered very important for MSMEs. This research discusses the use of brands to increase income and legal protection for the Sego Pedes Basman Umkm Brand. The research uses qualitative research with a normative juridical approach method.

Basically, merger, merger, and expropriation are actions that are unknown and also not developed in Indonesia. Mergers, mergers, and takeovers are also very vulnerable to monopolistic practices and unfair business competition, therefore the Law on antimonopoly strongly violates marger, acquisition, and consolidation which is likely to result in monopolistic practices or unfair business competition, which has been regulated in Article 29 of Law Number 5 of 1999 concerning the Prohibition of Monopoly Practices and Unfair Business Competition. The Competition Supervisory Commission also has the obligation to conduct investigations and examinations on unfair business actors, and the existence of unfair business competition can result in an imbalance of economic power because it is controlled by one pillar only and this can lead to unfair business competition. The purpose of this study is to be able to understand the takeover procedure carried out by PT. Sarana Farmindo Utama to PT. The prospect of Karyatama in Decision Number Case 28 / KPPU-M / 2019 and also to be able to understand the settlement of cases carried out by PT. Sarana Farmindo Utama in the case of the takeover of shares of PT. Karyatama Prospects. Based on the results of the share takeover research conducted by PT. Sarana Farmindo Utama is to save PT. The prospect of Karyatama almost going bankrupt and also to continue to run as a feeder for livestock chickens, a violation that was carried out by PT. Sarana Farmindo Utama is late notification of takeover to the Commission. And PT. Sarana Farmindo has been legally penalized by paying fines, and is also required to submit proof of fine payments to the Business Competition Supervisory Commission.

The millennial generation is a generation that has creative ideas or innovations. As a business person or entrepreneur, a person must have knowledge and skills in entrepreneurship, especially in the digital era like now. This research was conducted with the aim of finding out and revealing what abilities or theories are used by millennial generation business actors in New York City. The literary work used as a source of research data is the novel entitled #GIRLBOSS by Sophia Amoruso. This research is a type of qualitative descriptive research using the heruistic method, namely reading thoroughly and the hermeneutic method, namely the study of text interpretation or the process of interpreting text. The results of this research are that there are 3 theories of entrepreneurship which include economic theory (taking advantage of opportunities that can create innovation), psychological theory (what underlies business) and behavioral theory (skills in managing and advancing business).

This research highlights significant changes in consumption patterns and digitalization that pose challenges for businesses that are unable to adapt to these changes. Data shows that the majority of SMEs in Indonesia have not yet entered the digital ecosystem, one of which is business actors who are members of the Pandean Lamper Village SME Community. Therefore, promotional video training using the CapCut application is a strategic solution. This application is popular, free, and has complete features. Against this background, the research explores how to improve the digital marketing competence of SMEs through promotional video training. Aims to provide knowledge and skills to SMEs in digital marketing, so that they can utilize social media and video to promote their products. The benefits include increasing sales turnover for SMEs and contributing to academic development at Semarang University. This activity was attended by 28 people, with an age range of 25 – 60 years, the majority of whom are business people in the culinary sector. From the results of these activities, participants felt the benefits and were willing to persist in participating in the training activities until completion.

Keerom Regency is one of the areas that has the potential for Batugamping mineral resources which is quite potential, this is evidenced by the existence of several mining business actors who are carrying out mining activities in the area. Based on the geological map of the Jayapura sheet (Taritatu Sheet) the distribution of limestone potential is quite evenly distributed in the Keerom Regency area. The distribution of limestone potential in Keerom Regency is spread in the Arso 1, Arso 4, Arso 10, Arso 13 areas to Senggi. Based on the results of the initial survey, mining activities in Keerom Regency have not been managed properly, because some mining sites have carried out mining activities but do not yet have legality, namely a mining permit (SIP), do not have a good and correct mine processing plan based on the mining stages, there are still locations where limestone is not yet known distribution, volume and even the amount of resources and reserves. The potential for limestone is a good investment opportunity if it is developed into a community mine that can provide added value to the community. Therefore, it is necessary to have geological mapping activities and also the calculation of resource values. In this case, it concerns the quantity and quality of deposits to be able to provide information as a mineral database for the community as land owners and is also very useful for the Keerom Regency government. This research aims to determine the amount of limestone volume which can later be used as data base information during mining activities. The research also utilized the Surfer 11 application for the creation of topographic maps and to calculate the number of limestone volumes. The research method that will be carried out is the Cross Section Method which is a special method for types of rock minerals.

The business sector is one of the most potential fields to become a significant driving factor in realizing a Digital Village. Business legality plays a crucial role in the smooth operation of a business, as it represents the authorization granted by the competent authorities for conducting business activities. The lack of understanding among business operators regarding the importance of business legality is one of the factors that hinders them from obtaining business legality, posing a challenge for the village to achieve its goal of becoming a Digital Village. This community service aims to provide understanding to business operators regarding business legality and marketing strategies, as well as to assist them in obtaining business legality. The method used in this community service involves data collection through observation, followed by a series of activities such as socialization, mentoring, and workshops. The results of this service are successful in helping MSME actors obtain business legality and empowering business actors through workshop activities.

Micro, Small and Medium Enterprises (MSMEs) are one of the important sectors in the Indonesian economy. MSMEs contribute 60.7% to Indonesia's GDP, absorb 97% of the workforce, and support 99% of Indonesia's population. Therefore, empowering MSMEs is one of the government's priorities in order to increase economic growth and community welfare. The research in this article uses qualitative research methods. In this research, to obtain information or data on these problems comes from literature (library research). This research uses processing and analysis of secondary data collected through literature study and secondary data analysis. Islamic financial institutions have the potential or significant influence on the growth of micro, small and medium enterprises. Considering that capital is the weak point of MSMEs. With the existence of sharia financial institutions, business actors have access to greater capital and can achieve their goals in business development.

Based on the results of the discussion, several important things can be concluded, including: First, digital literacy refers to the ability of MSMEs to use digital technology and communication tools via the internet to obtain business materials and share business information widely. The use of digital technology is considered to be able to increase productivity, turnover and income of MSMEs themselves, and is also part of efforts to maintain business continuity. Second, from an economic literacy perspective, micro, small and medium business actors need fundamental knowledge regarding the basic needs of consumers before producing goods or services as well as analyzing the opportunities and challenges of the business or business they are about to start working on. Third, a business venture that is able to innovate will be able to take the lead and reduce the possibility of competitors innovating earlier. Therefore, business people must prepare an innovation strategy for their business ventures in order to create an advantage over competitors. Then continuous innovation in a company is a fundamental need that will be able to create competitive advantages.

The development of information technology in a digital-based economy supports business actors in aspects of marketing, procurement, distribution, and consumer service. This research aims to determine the influence of price perceptions, online customer reviews, and promotions on purchasing decisions for Heylook Official Shop products on the Shopee marketplace. The population in the research is Heylook Official Shop consumers on the Shopee marketplace the number of which is unknown (infinite). The number of samples in this study was 97 respondents determined using the Lemeshow formula. The sampling technique in this research is non-probability sampling with a purposive sampling method. Data collection was carried out through a questionnaire applied on Google Forms, and measured using a Likert scale. Data analysis uses multiple linear regression with the help of SPSS version 26 software. The findings in this research show that price perceptions and promotions have a significant influence on purchasing decisions, while online customer reviews do not influence Heylook Official Shop Purchase Decisions in the Shopee marketplace. Companies are expected to maintain competitive prices and continue to carry out promotional activities effectively. Companies need to push consumers to provide reviews of the products they purchase so that they become input for other consumers and the company itself.

Marketing is an activity where business actors offer their products to consumers so that they can accept the product with all the ideas and ideas so that the product can be sought after by consumers. Of the many UMKM  products, kawakibi offers its services to help UMKM players develop their brand image and increase product sales through social media. PT. Kawakibi Digital Branding is a company that has a main focus on the branding sector. With an innovative and creative approach, Kawakibi strives to help companies and brand logos build strong relationships with potential consumers and achieve long-term success in this competitive industrial world. The results of this research can be used as a reference for designers and readers in utilizing marketing strategies.

Palembang Songket Cloth is one of the cultural works of South Sumatra which is included in the list of Indonesian Intangible Cultural Heritage. As the era of songket cloth has developed into a profitable business opportunity, and marketing strategy is the most important factor in business because this is what determines everything, the increasing competition in the business world means that all business actors must be able to think creatively and innovatively to attract consumer interest. Therefore, the author is looking for marketing strategies for songket cloth in South Sumatra, one of which is located at Griya Kain Tuan Kentang, Jakabaring District, Palembang City. Based on the results of Griya Kain Tuan Kentang Palembang's research in the field directly with the people involved as well as observing aspects of the product, location, advertising, price, process, physical evidence, it can be concluded that it is functioning or running well. And the author suggests that Griya Kain Tuan Kentang needs to innovate or initiate so that it is more widely known by consumers, for example participating in events such as exhibitions and markets.

Utilization of financial technology as an effort to improve the quality of MSME financial reporting. Current developments in financial technology really help business actors in preparing financial reports per period. This convenience is expected to help business actors in presenting better financial reports. The general objective of this activity is to support MSME (Micro, Small and Medium Enterprises) business actors to improve their ability to record transactions and be able to present financial reports easily so as to produce sustainable financial reports. The method is carried out by making direct visits, conducting observations, conducting questions and answers and providing demonstrations and briefings. The results of this activity provide MSME players with an understanding of how important it is to record financial reports every month. The advantage of making financial reports is that it will make it easier for the owner to control and evaluate his business. Financial technology is an alternative that business actors can use to make it easier to create and present financial reports on an ongoing basis.

This service activity attempts to reach out to business actors who are interested in using digital marketing approaches. The service activity was attended by 25 members of the Cibiru Village Tofu business in Bandung. The implementation of activities is divided into two activity steps: socialisation and demonstration. The first step is to educate people about the importance of the internet in boosting the economy in the home industry. The second is an example of how to create a product marketing innovation using social media that can be applied immediately to all participants in the socialisation activity. As a result of this activity, participants will be able to design Kelurahanin product labels and will be able and eager to develop material for marketing strategies using social media. The realisation of success.

This research is motivated by the lack of knowledge and ability of MSME actors to carry out product branding, especially in the Kepatihan Kulon sub-district. One of these problems is that the majority of MSMEs have not found a brand to attract customers and packaging that still does not attract buyers and there is limited information regarding product branding. To overcome this problem, it is necessary to carry out research and assistance. The aim of this research is to provide assistance and introduction to creating NIB accounts and checking business names and logos as well as assistance and creating the latest logos for selected MSMEs. The method in this research uses the PAR (Participatory Action Research) method to make it easier for researchers to define problems and provide action as a solution to the problems that have been defined. The results of this research explain that so far MSMEs in the Kepatihan Kulon sub-district have only prioritized taste without paying attention to branding and packaging, so the hopes of this assistance for MSMEs can be higher than before. Apart from that, creating an NIB account is expected to make MSMEs more concerned about the legality of their business.

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

Community poverty alleviation must be addressed more innovatively, creatively and skillfully in order to be able to create new business opportunities (for example through entrepreneurship) to meet their various needs. Entrepreneurship is one way to overcome poverty and reduce unemployment rates. Among several examples of this entrepreneurship is the home industry, namely a home industry where the business is done at home which empowers the people around the environment and reduces unemployment by absorbing it. In connection with this condition, there are several problems in terms of economic empowerment through the home industry in the food sector, including the low level of knowledge and understanding of home industry players, especially in relation to marketing, including online promotion, and the low level of human resource capacity of home business actors. The method used in this community service activity is digital-based empowerment in the form of online marketing and product promotion techniques. Community service activities with partners in the wonton chips home business that have been carried out have resulted in the fact that digital-based empowerment is very necessary. Considering the times and technological advances, it is a necessity that business actors are able to adapt to these conditions. Through this activity, partners gain an understanding of digital-based empowerment, product diversification, and the important role of home business actors in supporting the nation's economy. This digital-based empowerment is expected to increase production, marketing and business turnover, as well as to build relationships between universities and the community.

The Digital Economy Era must be utilized for the economy, especially the regional economy, it appears that regional economic development is somewhat difficult to develop because it still uses a traditional economic system. However, not all regions are willing to utilize digital payment systems for various reasons, especially business actors in traditional markets. The aim of this research is to look at the development of the digital economy on regional economic growth in the province of Bali. The method used in this research uses descriptive analysis to determine the impact and influence of digital payments on economic growth in the Bali region. Starting from looking at economic growth in Bali before using digital-based payments, and finally looking at economic growth in Bali after the digital payment system, especially in traditional markets. The results of this research show that there is an influence of digital payment systems on economic growth in the regions, with the many conveniences provided in digital payments making business actors in the regions prefer digital payment systems in transactions. The conclusion of this research is that increasing the income of local business actors who use automatic digital payment systems also increases regional income in Bali.

The implementation of this community service involves this Partner Village located in Randutatah Village, Paiton District, Probolinggo Regency. This group has various businesses, processed seafood. Technology development in the digital era has brought significant changes in various aspects of life, including in business and marketing. E-commerce is one form of technology utilization that is growing rapidly, providing new opportunities for business actors, including farmers and fishermen in Randutatah Paiton Village. However, obstacles such as limited internet access, lack of e-commerce knowledge, low marketing networks, and intense competition on e-commerce platforms are the main challenges.To overcome these obstacles, a training program on e-commerce utilization was conducted.  This training program involves business owners and workers, with an implementation method that includes planning, implementing activities, and monitoring and evaluation. The purpose of the implementation of this community service is to apply e-commerce to the sale of various MSME products in Randutatah Village with the intention of introducing and increasing their sales turnover, while the method used is to use participatory methods, counseling, mentoring and training. The results obtained from the implementation of this community service are that with the help of training and e-commerce applications, it can reduce the sales turnover of MSME products in Randutatah Village.

Every business actor is basically obliged to act in good faith, one of which is as a manifestation of consumer protection. Case in Decision No. 90/Pdt.Sus-BPSK/2021/Pn.Mdn) shows that there are business actors who do not carry out their obligations as they should, namely not having good intentions and not providing information to their consumers. The aim of this research is to explore legal certainty regarding the fulfillment of good faith by business actors in providing information to consumers of postpaid services based on Law of the Republic of Indonesia Number 8 of 1999 concerning Consumer Protection. This research method uses normative juridical approaches to statutory, conceptual and case regulations. The research results found that the fulfillment of good faith in this case showed that legal certainty had not been realized. This is because of the legal provisions regarding this matter as regulated in Law no. 8 of 1999 concerning Consumer Protection has not been enforced properly. According to Sudikno Mertokusumo, legal certainty should be realized by implementing legal provisions as they should.

This community service activity shows that the Puskad business incubator as part of the community can remain closely connected with the community that gave birth to it. For example, the problem of poverty which continues to haunt social life must continue to be eradicated. This can be alleviated, for example, by entrepreneurship or business development. Meanwhile, business development continued to develop over time, resulting in the rise of social media. With this service, we can see that people must share knowledge and experience with each other so that we can develop together. Therefore, answers from academics to problems and society can be displayed here. Using the participatory action research method, it was found that the way to increase the younger generation's understanding and knowledge of social media is to start with interaction. The differences that arise from social media training can be seen through the accuracy of conveying information to the appropriate target audience, equipment and communication facilities between creative actors, and budget conditions to meet the training and creativity needs of the community. The results of content creator training for entrepreneurs are: 1) Improved Communication Skills; 2) Increased Brand Awareness; 3) Increase interaction with customers; 4) Increase Conversions and Sales; 5) Marketing Cost Savings