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People who produce typical food products certainly have a business that generates profits in the sale of the products they make. By increasing sales, it is necessary for a brand in a product to provide benefits for both producers and consumers. In product development, KKN students carry out a rebranding activity for UMKM’s. Rebranding is an effort made to completely change or renew an existing brand so that it becomes better by not ignoring the company's original purpose, which is profit-oriented. In order to find out the obstacles faced by UMKM’s in the Blitar sub-district, it is necessary to conduct a qualitative research method with the types of data collection observation, interviews and documentation. And the results of this rebranding chose one of the UMKM’s in Blitar Village by assisting in logo rebranding activities, packaging to making taglines.

Wedang uwuh spiced nastar made from mocaf is a dry cake made from mocaf flour, eggs, powdered sugar, butter, cornstarch, and wedang uwuh spice powder. This experiment aims to determine, 1) the hedonic quality of wedang uwuh spiced nastar made from mocaf; 2) knowing the nutritional value, include color, shape, aroma, taste, texture, and overall level of preference; 3) the selling price of the wedang uwuh spiced nastar made from mocaf. This experiment was carried out 4 times to find out the best formula for the wedang uwuh spiced nastar based on mocaf according to the criteria. Based on the experimental results of the wedang uwuh spiced nastar are 1) the product of the wedang uwuh spiced nastar had the criteria, namely: light brown in color, yellowish top, hemispherical in shape, smells of spices, has a sweet taste, tastes of spices, has a fine crumb texture; 2) the nutritional content of wedang uwuh spiced nastar made from mocaf per 100 grams were carbohydrates 61.18%, protein 9.16%, fat 5.62%, water content 21.05%, calories 314.5 kcal, antioxidants 96 .81 mg, and a shelf life of 28.5 days band on microbial growth method at a certain time using a temperature of 28oC; 3) the selling price of wedang uwuh spiced nastar made from mocaf is was IDR 24,437 / 250 grams.

This research analyzes social criticism in the lyrics of the song "Revolusi" by Dery Firmansyah (Defamation). The lyrics of this song serve as a medium for the creator to express their critical message towards the government. The research adopts a qualitative method and applies the Van Dijk Model as a framework for critical discourse analysis, particularly in understanding the structure and production processes of the text. Through discourse analysis, the study examines the elements of criticism related to the lyrics that function as a medium for criticizing the government. The main theme of the lyrics is to critique the prevailing issues at that time. The findings of the research indicate that lyrics can be used as a medium for social criticism, as evidenced by the macro structure, superstructure, micro structure, social cognition, and social context identified through text analysis.

In this article, we are introducing a new community engagement initiative that aims to train vocational school teachers in creating impactful learning podcasts. The goal of this training is to equip educators with the necessary skills to develop dynamic audio content that combines visual and textual elements, resulting in interactive learning experiences. Throughout the program, participants will explore scriptwriting, recording techniques, and post-production editing, all while learning how to effectively integrate multimedia components to enhance student engagement and comprehension. By offering practical exercises and expert feedback, this initiative empowers educators to adapt their teaching methods to the digital age, ultimately enhancing the quality of vocational education. This training bridges the gap between traditional teaching methods and modern learning preferences, and promotes an enriched educational environment while nurturing the growth of educators as innovative pedagogical influencers.

Product marketing through social media and e-commerce is one of the most effective ways to expand market reach in this digital age. In fact, in this era of increasingly sophisticated technology, it opens up great opportunities for Micro, Small and Medium Enterprises (MSMEs) actors to be able to market their products outside the city, to abroad. However, there are many MSMEs who do not understand how to use social media and e-commerce to increase their sales. This happened to several MSMEs in RW XI Semolowaru Indah II, where they had quality products but did not understand modern ways to market these products. By looking at this case, the author held digital marketing training and assistance for MSMEs at RW XW Semolowaru Indah II. This method is done in two ways, namely: 1) Digital marketing training by bringing in resource persons. 2) Door to door digital marketing assistance. The result of this training and mentoring is that MSMEs actors already have a personal Instagram, and also some want to register for e-commerce, and they also understand how to market products through social media.

This study aims to determine the effect of compensation, work discipline, turnover intention on the performance of employees of the Bima City Business Development Cooperative. The approach used in this research is using an associative approach. The sample in this research is 32 respondents. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, coefficients of determination, t tests, and F tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results showed that compensation (X1), work discipline (X2) and turnover intention (X3) simultaneously have a significant effect on the performance of employees of the Bima City Business Development Cooperative. with an effect of 66.8%.

This study aims to determine the effect of communication and the work environment on employee morale at the Office of Cooperatives, Industry and Trade in Bima City. The approach used in this research is using an associative approach. The sample in this research is 40 respondents. Data collection techniques used are observation, questionnaires, and literature study. The data analysis techniques used were validity and reliability tests, classical assumption tests, multiple linear regression analysis, correlation coefficients, coefficients of determination, t tests, and F tests processed using the Statistical Product and Service Solution (SPSS) version 20 program. The results showed that communication (X1) and work environment (X2) have a significant effect on employee morale at the Office of Cooperatives, Industry and Trade of the City of Bima with an effect of 56.2%.

Instant red dragon fruit puree rice is a processed product of seasoned rice added with red dragon fruit puree and then dried. This study aims to determine 1) the effect of adding red dragon fruit puree 2) the interaction effect of the two on organoleptic properties including color, shape, aroma, level of preference for raw instant rice red dragon fruit puree, as well as color, shape, aroma, taste, texture, and preference level of cooked instant rice seasoned with red dragon fruit puree 3) the best product red dragon fruit puree instant rice 4) the chemical content of the best product includes protein, fat, carbohydrates, water and beta-carotene 5) the selling price of the best red dragon fruit puree instant rice. This type of research is an experiment. The independent variable was the addition of red dragon fruit puree (40g, 50g and 60g). Data collection used the observation method through organoleptic tests obtained from 10 trained panelists with instruments in the form of observation sheets in the form of a check list. Data analysis used single analysis of variance (anava) and Duncan's further test with SPSS 17.0. The best product based on organoleptic tests in chemical tests and selling prices using conventional methods. The results showed 1) the addition of red dragon fruit puree had a significant effect on color and the level of preference with (sig: 0.000) instant rice puree raw red dragon fruit and instant rice puree red dragon fruit cooked. 2) Instant red dragon fruit puree rice has no effect on shape, aroma and cooked red dragon fruit puree instant rice has no effect on shape, aroma, taste and texture. 3) the best product is the addition of 50% red dragon fruit puree 4) the content of raw instant rice is higher than the content of cooked instant rice, namely the protein content of raw instant rice is 9.52% and cooked instant rice is 6.90%, the fat content of rice raw instant 4.51% cooked instant rice 3.68%, carbohydrate content of raw instant rice 71.90% and cooked instant rice 52.50%, water content of raw instant rice 12.50% and cooked instant rice 33.10%, and the beta-carotene content of raw instant rice is 56.55%/mg and cooked instant rice is 41.80%/mg. 5) the selling price of instant yellow rice is Rp. 3.726  weight 100 g.

The number of employee performance that is considered not in accordance with the target causes a decrease in the quality of the company. So it takes an in-depth approach to what causes it to happen. Therefore, this study wants to test whether there is an effect of motivation and work supervision on work productivity with soft skills and social relations as intervening variables on the employees of PDAM Tirta Silau Piasa. This type of research uses causal research which aims to test hypotheses on a causal relationship between one variable and another, then determines the implications for confirmation of theoretical and empirical models built from Work Motivation and Supervision. The results of the study show that the procurement of human resources has a very large influence on the work productivity of employees at PDAM Tirta Silau Piasa. This is because with quality human resources, PDAM Tirta Silau Piasa will be more consistent in carrying out its functions. In addition, procurement of human resources will create improved performance results compared to previous results.  

Rice is one of the important food crops for the people of Indonesia to meet the need for carbohydrates. This food ingredient contains 73 g of carbohydrates and 8 g of protein in every 100 g of material. As a major food crop, continuity of production is urgently needed so that the quality and quantity remains available. The obstacle often faced by farmers in efforts to increase rice production is the presence of plant-disturbing organisms (OPT). One type of plant-disturbing organism that attacks rice plants is the Wereng Pest, causing losses in quality and quantity. Brown planthoppers and green leafhoppers are groups of pests that can cause rice plants to die or reduce production to the detriment of farmers. The purpose of this research is to conduct outreach to farmers regarding the dangers and what can be done so as not to be exposed to Wereng Pests. This activity was held on June 19 2023 in Gedangkulut Village, Cerme District, Gresik Regency.

In the current era, digital is very important and needed by every human being in their daily life, both for doing business and shopping. In the world of entrepreneurship, Micro, Small and Medium Enterprises (MSMEs) need digitization through social media so that the products that have been made can be recognized and marketed with a wider reach to consumers. However, the lack of knowledge regarding the use of social media is an obstacle for UMKM in Banjaragung Village so that marketing is carried out only offline and word of mouth. By conducting socialization and assistance regarding the functions and various features that can be used in social media to Banjaragung Village MSMEs, it is hoped that this can be implemented so that product marketing can be easier and optimal. The method used is qualitative with the type of data collection through observation, interviews, and documentation of activities. The results obtained from these activities are that UMKM in Banjaragung Village can utilize social media in marketing their products. So, having a social media account can be used as promotional media as well as product marketing by posting product photos and various other promos that can attract consumer interest.

The community service activity was carried out by the East Java UPNV KKNT-T team in Klampis Ngasem Village with the background from the results of the Forum Group Discussion for MSMEs in Klampis Ngasem Village including: lack of knowledge regarding Cost of Production, lack of knowledge regarding classification and cost calculation fixed and variable costs in accordance with Generally Accepted Accounting Principles both manually andexcel. The purpose of holding this activity is that MSME actors in Klampis Ngasem Village have knowledge and understanding regarding the calculation of the Cost of Production  so that they are able to determine a good selling price and get the expected profit. The methods used in this community service activity are observation, problem-solving approaches, training, and mentoring. The results of the implementation of this service are as follows: exposure, training, and assistance regarding fixed costs and variable costs have been carried out so that they are able to carry out the principles of calculating  in accordance with Generally Accepted Accounting Principles.

In the era of the Industrial Revolution 4.0, many transformations in various life sectors encourage the community to adopt, including MSME actors. In implementing community service activities in Rejoso Village, Nganjuk Regency, KKNTt-MBKM, students found that MSMEs needed help adapting. The MSMEs experienced obstacles in optimizing product potential and developing marketing methods caused by age and the need for understanding in using technology. Therefore, implementing this community service activity aims to help MSMEs build their business by preparing an activity plan to overcome obstacles that include branding and digital marketing assistance activities. The method used is Planning of Action (POA) through the preparation of stages in implementing branding and digital marketing. These stages are conducting surveys, analyzing the potential and constraints on MSME actors, planning the implementation of branding and digital marketing, signing and handing over MoUs, then carrying out branding activities through mentoring the creation of logos, labels, taglines, and banners of MSME products and digital marketing through mentoring the creation and use of Instagram social media accounts and Shopee e-commerce. The results showed that MSMEs experienced the development of products and marketing methods through activities carried out by KKN students.

Rolade its a dish that is rarely consumed by the public because the manufacturing process is complicated and cassava leaves are vegetables that have coarse fiber, these two problems are the goal of this research which is an experiment in making cassava leaves and agar-agar as skin for making catfish rolade. This research uses a comparison of the number of cassava leaves and agar-agar with 3 treatments namely (80 grams: 4 grams), (80 grams: 6 grams), and (80 grams: 8 grams). Data collection was carried out by observation method through organoleptic test. Organoleptic test results data were processed by one way ANOVA test and Duncan's advanced test. To determine the content of proximate and vitamin A, laboratory tests were carried out and the selling price was determined for 250 gram packages. The results showed: 1)Catfish rolls with skin made from cassava leaves and agar-agar produced a product with a ratio of the amount of cassava leaves and agar-agar 80 grams: 6 grams. 2)Based on laboratory test results, the best sample per 100 grams contains Vitamin A 119.65 mg, Water 30.55%, Protein 18.05%, Fat 19.52%, Carbohydrates 30.04% and Ash 1.92% . 3)The selling price of catfish rolls with skin made from cassava leaves and agar is known to be Rp. 20,000 per 250 gram pack.

This study aims to analyze and find out the marketing strategy in Binong Jati Knitting Tourism Village in selling knitting products. The problem in this study is that the marketing strategy implemented by Binong Jati Knitting Tourism Village for the sale of knitting products has not been maximized and has not had a positive impact on Binong Jati Knitting Tourism Village. Marketing strategy is a planned way and structure to attract consumers. The marketing strategy includes steps that will be taken to promote, distribute, and sell the product or service. The marketing strategy that can be applied to Binong Jati Knitting Tourism Village in selling knitting products from the analysis that has been done is to increase attractive promotions for knitting products in the Binong Jati Knitting Tourism Village Area. Secondary data sources are used in this research, which uses descriptive qualitative research methodology. The results of this study discuss the important role of marketing strategies that must be applied in Binong Jati Knitting Tourism Village to increase sales of knitting and the Binong Jati Knitting industry so that it can be recognized by more domestic or foreign tourists.

In the current era of globalization, there are many applications that make it easier for users to get satisfaction, one of which is the Tiktok application. With the tiktok application, many people, not only adults, but also children and teenagers can see information or news that encourages them to watch For Your Page (FYP) on Tiktok. So that teenagers or adults are motivated and feel satisfied because of the For Your Page (FYP) on Tiktok. Based on the phenomenon above, this study aims to determine how much influence the motive for watching For Your Page (FYP) TikTok has on entertainment satisfaction in SMA PGRI Pekanbaru students. The theory used is the Uses and Gratification Theory which is a theory of needs and satisfaction in which audiences use the media in order to fulfill their needs. What is assumed is that the audience is considered active, can change the satisfaction of needs, the mass media competes with other media. This study uses a quantitative method with a descriptive approach. Data collection techniques used are questionnaires and documentation. How to distribute the questionnaire is done by going down directly to SMA PGRI and online via Google from. The population in this study were 153 students. The sampling technique used in this study is the Non-Probability Sampling Technique. Using Saturated Sampling in which the entire population is sampled. To find out how much influence these two variables have. For processing questionnaire data, it was carried out using the Product And Service Solution (SPSS) statistical program26. Based on these results it shows that the influence of motives for watching For Your Page TiktTok on Entertainment Satisfaction in SMA PGRI Pekanbaru students. The regression coefficient value obtained in this study is Y = 4.023 +0.878X, a significance level of 0.000, which is smaller than α = 0.05, meaning that there is an influence between Motives for Watching FYP TikTok on entertainment satisfaction in SMA PGRI Pekanbaru students of 74.2% and in category of strong influence (60% -79.99%).  

Technological advances will continue to develop over time and cannot be avoided, there will always be new innovations created with the aim of helping various human activities. Of course, the people in the Klampis Ngasem Sub-District themselves understand more or less the use and benefits of the internet, but there are still many people, especially MSMEs players in RW 09 who do not really understand the benefits of current technological advances, especially in selling their products. On this basis, the urgency of having community service activities with the theme of digital branding counseling at food and beverage-based MSMEs in RW 09, Klampis Ngasem is to provide insight to counseling participants, especially MSMEs actors, regarding the importance of business branding (logo and packaging) and the economy. creative to find innovation and creativity in developing their business in today's new industrial era. The output resulting from this service activity is appropriate technology (TTG) in the form of a mini box studio, scientific articles published in national journals, and activity reports. In this activity the results obtained are the use of a digital branding strategy that can be continued with regular assistance so that MSMEs actors can be optimal in marketing and increasing sales.

Real Work Lecture (KKN) is a special form of community service activities carried out by students. KKN is an intracurricular lecture activity in the form of community service carried out by students in an interdisciplinary and cross-sectoral manner. This activity aims to increase students' sense of sensitivity and social cognition and assist the development process. Social media is an important factor for business actors in product marketing. One of the efforts to market their products is by creating achievement accounts on social media or market places. In practice, when creating a profile, you need a logo as the characteristics of the business, the symbol or identity of the business actor. This service was carried out in Sukorejo Village, Sukorejo District, Blitar City. Our assistance target is the Limunite UMKM. The steps taken are creating social media and websites, creating social media content, website design, and providing assistance to MSMEs regarding the use of social media and websites  

Micro, small and medium enterprises or MSMEs play an important role in improving the economy of a region and the country's economy. However, in the production cycle, processed food requires prerequisites that must be considered because its quality is easily damaged. One of the factors that often results in defects in MSMEs processed food products is the lack of concern for food safety. The method used in this service activity is counseling. The result of this counseling is that MSMEs actors in Klampis Ngasem Village, Surabaya City know the use of food added ingredients and hazardous materials in food. The purpose of this service activity is to educate MSMEs in Klampis Ngasem Village, Surabaya City about the importance of using food preservation and packaging technology extend the shelf life of the product while still complying with food safety regulations. so that MSMEs actors can make food products that are safe, competitive, of good quality, and have high selling value.

This research is about nastar cakes which have the main raw material as wheat flour substituted with cassava flour to reduce the use of wheat flour and the addition of Moringa leaf powder to increase the nutritional content. The purpose of this study is determine 1) the sensory quality of nastar cake with cassava flour substitution and the addition of Moringa leaf powder 2) nutritional and non-nutritional content based on laboratory tests including protein, carbohydrates, fat, water, ash, vitamin C and antioxidants 3) material costs pineapple cake. This type of research is an experiment. Observation data collection techniques by means of sensory quality tests were carried out by 30 panelists. The independent variables of the research were cassava flour substitution (75% and 100%) and the addition of Moringa leaf powder (3g, 5g and 7g). The dependent variable of the research is sensory quality including shape, color, texture, aroma, and taste. The control variables in this study include the types of materials, equipment and processing techniques. Data analysis used two way anova and Duncan. The results showed 1) there was an effect on the sensory quality of making nastar cakes with substitution of cassava flour and the addition of Moringa leaf powder including color, texture, aroma and taste. 2) there is no effect on the sensory quality of the nastar cake shape because it is influenced by the mold. 3) product that are said to be good may contain nutrition equal to or greater according to SNI 2011 including ash content 1.12%, moisture content 4.93%, protein 6.08%, fat 3.81%, carbohydrates 53.10%, vitamin C 16.55 mg/100g and antioxidants 123.60 mg/100g. 4) the best product has a material cost price of IDR 32,806.