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The existence of MSMEs in Indonesia is taken into account, because they contribute greatly to economic growth. The MSME sector is one of the main pillars of Indonesia's economic fundamentals. With the development of digitalization, MSMEs will make the digital economy in Indonesia in 2025 the largest in Southeast Asia. Even so, there are obstacles faced by MSMEs, namely the need to strengthen digital literacy education and strengthen human resources for MSME business actors. The problem that is experienced or faced by SMEs is that online marketing education is still low. Like the UMKM Bintang Lestari in Karangtengah Village, Blitar City. Therefore, students and the 32 Thematic Community Service Groups designed strategies and program plans to help improve MSME product branding. The method used in carrying out activities is a qualitative method by means of observation, discussion, documentation and interviews with the UMKM. The results of the activities also have a positive impact, MSMEs can increase sales and marketing and have good product branding in the eyes of the public.

One of the digital media frequently used by business practitioners for promotion is Instagram. Instagram is utilized as a promotional medium due to its more appealing interface compared to Facebook or Twitter. Instagram is an application for capturing, editing, and sharing photos within the Instagram user community. The research was conducted using a descriptive quantitative approach. Research data was collected through a questionnaire distributed randomly to 99 respondents who were followers of the "Fanaya Catering" social media account. The research results indicate that the use of social media has a positive impact on increasing the sales revenue of catering products.

The low quality of public services is still a classic problem in Indonesia. Therefore, it is time for the government to implement e-government as an effort to improve services to the community. This research aims to determine the effectiveness of making online SKCK at MPP Pandeglang Regency as an implementation of e-government and to determine the factors that support and hinder e-government at MPP Pandeglang Regency. The research uses a qualitative method with a descriptive approach, a case study of making online SKCK at the Pandeglang Regency MPP. This research found that the effectiveness of e-government as seen from the indicators of productivity, adaptability, job satisfaction and general development is good. The supporting factor is the availability of adequate facilities and infrastructure. Meanwhile, the inhibiting factors are the lack of human resources and inappropriate placement of officers. This research has the implication that the e-government services provided should be socialized first so that they can be implemented optimally in society.

The research objective was to determine the direct effect of social media marketing and celebrity endorsers on purchase intention, then to determine the direct effect of social media marketing, celebrity endorsers, brand awareness on purchase intention and the final objective is to determine the indirect effect of social media marketing, celebrity endorsers on purchase intention through brand awareness. Data collection was carried out through a survey with a questionnaire. Distribution of questionnaires using the Google form via social media. The population in this study are all people who know Erigo products. Questionnaires collected as many as 160 respondents. The sampling technique is non-probability with a purposive sampling procedure. In this study using a quantitative approach. The results of the research analysis, namely social media marketing, celebrity endorsers have a positive effect on purchase intention. social media marketing, celebrity endorser, brand awareness has a positive effect on purchase intention. Social media marketing has a positive effect on purchase intention through brand awareness and celebrity endorsers have a positive effect on purchase intention through brand awareness. The results of the study are expected to provide input to everyone to find out about social media marketing and celebrity endorsers which can increase product brand awareness and raise the intention to buy Erigo products.

Preparation of a comprehensive budget is very important for every company, because it will provide benefits in the form of a systematic approach to management policies, as well as facilitate quantitative evaluation of the company's ultimate goals. This study aims to determine and compile a comprehensive budget calculation as a means of internal control in "Tofu Production House UKM". This type of research uses a quantitative method to determine sales data of tofu products, namely white tofu and yellow tofu in the last 5 months, as well as costs in the production process, both direct and indirect costs. The results of the study show that in the process of compiling a comprehensive budget for “Tofu Production House UKM” this method is still used which is very simple and does not pay much attention to the costs incurred as a result of the production process. This can be seen from the results of the preparation of a comprehensive budget. From this research, it is hoped that it can be used as a means of controlling and managing the finances of "Tofu Production House UKM" by making a comparison between the comprehensive budget and its realization.

This study aims to determine the influence of work motivation and organizational culture on the work productivity of PT Natura Indoland employees. The approach used was quantitative, the research design was associative with a total of 95 respondents. The research instrument uses questionnaire distribution, in data analysis using several tests conducted using the SPSS program. The result of the analysis is known that work motivation has no effect on work productivity with a magnitude of -1.71% influence, while organizational culture has an influence on work productivity with a magnitude of 27,56% and a large influence of the two variables X on Y of 66,3%. As a company, we must pay more attention to work motivation and organizational culture in the company so that employee work productivity is maintained.

MSMEs are supporting the nation's economy, however, some MSME actors still experience various difficulties in running a business. One of them is the difficulty in the field of marketing, in the current era of social media marketing development, several micro, small and medium enterprises, especially in the Majalaya sub-district, are facing difficulties keeping up with the times in terms of product marketing. From the survey that has been conducted, MSME actors in the Majalaya sub-district admit that they have difficulties in marketing their products and developing markets. This is due to the product's lack of awareness of the branding of MSME products where MSME actors do not highlight the identity and superiority of the products offered, thus reducing the interest of potential consumers to buy these products. As a solution to the problem above,mConduct dedication in the form of education and training regarding product branding in social media marketing.

Bananas are easily damaged so their durability is very limited. By processing bananas into sangcok it is quite profitable, so that it is used as a side business by the community as an additional income. This study aims to (1) analyze the characteristics of entrepreneurs and business profiles of sangcok (2) availability of raw materials, production technology, use of inputs, costs, income, efficiency and added value of the sangcok agro-industry. The raw material for making sangcok is kepok bananas. Entrepreneurs obtain raw materials for bananas by buying them directly at the market. The results of this study are the marketing plan implemented by the sangcok business, namely in terms of products, always maintain good product quality and the materials used are also halal, the prices applied are also affordable according to what was ordered, a less strategic place does not discourage culinary lovers from continuing to buy sangcok, and promotion strategies are carried out through online and offline media, promoting more through online media, although in doing promotions, honesty is emphasized and not badmouthing other businesses. The conclusion from this study is that the marketing plan carried out in the sangcok business is in accordance with an Islamic perspective. Related marketing plans such as product, price, promotion and place are also based on the Koran, hadith and the practice of the Prophet Muhammad in conducting marketing.    

Fire is a condition that occurs due to the oxidation of three elements (fuel, oxygen and heat) which can cause property losses, injury to death. One of the places that is prone to fire is a coal storage warehouse, considering the characteristics of the materials stored in it. In order to reduce losses due to fires, an automatic sprinkler system is needed in the coal warehouse of a dairy production company to help extinguish the fire as soon as possible when a fire occurs. Based on these problems, this research will determine the number of sprinklers needed as an automatic extinguishing system as well as the volume of water, pump power, and groundwater tanks. This type of research is quantitative research by direct observation of the object under study, then the researcher measures the coal warehouse space using a building meter. From the results of calculations by taking a sample of the coal warehouse room of a dairy production company, the required number of sprinklers is 111, the required water volume is 399.6 ????3, the required pump power and ground water tank are, pump hydraulic power (HHP) 1.2910128 kW, pump shaft power (BHP) 1.7213504 kW, pump electric power (P) 3 kW, diesel pump (PpD) 2 HP, jocky pump (PJk) 0.3 kW, GWT capacity (QGWT) 17 m3.

Buter Balik Village, Kute Panang District, located in Central Aceh District, has fertile land and the majority of the people are farmers. Buter Balik Village has several community livelihoods, including coffee, chili, avocado, sugarcane, and so on. Most of the people in the village have sugarcane plantations on average. The community cultivates their own sugarcane plantations without depending on other people or outside the area. The community also processes the sugarcane plants themselves into processed products in the form of brown sugar. The method used in this article is descriptive qualitative. The purpose of this observation is to find out the process of making brown sugar from sugarcane in Buter Balik Village. The results of the observations have concluded that brown sugar from sugar cane juice has several benefits including preventing fatigue, meeting the body's mineral needs, maintaining bone health, and there are many benefits to be gained from brown sugar.

The improvement of the Cukir-Jombang road section requires heavy equipment. There is an increase in the road section at the STA. 0+000-STA. 0+936 and STA. 1+912 – STA. 2+790. In order to obtain cost and time efficiency, it is necessary to analyze the productivity of heavy equipment. This study uses the field productivity method with the aim of knowing the maximum productivity of heavy equipment and asphalt costs starting from STA 0+000 to completion. The results of this study obtained the rental time of heavy equipment for 8 hours with the number of each heavy equipment Asphalt Finisher 2 units, Dump Trucks 20 units, Tandem Roller 3 units, Pneumatic Tire Roller 2 units, Asphalt Sprayer 1 unit. Meanwhile, the cost of renting heavy equipment is IDR 4,180,000.00 for Asphalt Finisher, IDR 34,200,000 for Dump Trucks, IDR 5,700,000.00 for Tandem Rollers, IDR 3,800,000 for Pneumatic Tire Rollers, and IDR 532,000 for Asphalt Sprayers.  

Indonesia is one of the top five countries in the world for producing plastic waste, With a total trash of 67.8 tons. Environmental challenges make it difficult for businesses to develop new products that improve environmental sustainability, green purchasing, and responsible manufacturing. With this, work is meant to continue in the future. The purpose of this study is to ascertain the relationship between environmental performance and green innovation and the competitive advantage of UMKM in Jakarta that have adopted green innovations. This study employed a quantitative methodology with a sample size of 78 participants. Questionnaires served as the study's main tool. Validity and reliability tests are two types of quality testing and instrumentation. Descriptive analysis and hypothesis testing were utilized in data analysis

The era of digitalization is growing rapidly, including in the field of education. Educators and students need technology or platforms that support distance learning activities and still have good interaction, so that classes remain not bored or fun and productive. One platform that can answer these challenges is the Canva application. Canva has one of the special services or programs designed for education, namely Canva for Education. This service is designed for educators and students to continue to get a creative, innovative, collaborative and fun learning experience in line with the independent curriculum.The method used in this study is a development research method with a descriptive quantitative approach. This study aims to describe the use of the Canva for Education application by educators as a creative, innovative and collaborative learning medium for students in the current era    

Online Single Submission (OSS) is an application that functions to make business licenses or business legality online for both micro, medium and large scale businesses. As a form of empowering MSMEs in the Bareng Village, the authors carried out socialization activities regarding the importance of having a business legality or in this case a Business Identification Number (NIB) and also conducted a survey of every MSMEs actor in the Bareng Village. The purpose of this research is to make it easy for business owners to obtain capital assistance in the form of supporting or supporting tools, capital money, and business development funds. Apart from being used as a business identity, NIB ownership is what brings benefits to business owners. This study uses a qualitative method by surveying every MSMEs actor and also using a quantitative method. The results of this study explain that NIB can stimulate MSMEs products so that they have an identity to be recognized by the wider community so that they can prosper MSMEs actors and Become a Legal protector of business that are officil and recognized by the state throught the OSS or Online single submission.

The halalness of a food product is still a hot topic in public discussion. The halal quality of food and beverage products does not always depend on the raw materials used. However, it can be known from the mixing materials used, starting from the production process to the distribution process. Muslims are required to eat food that is halal and thoyyib, the critical point of an important product. The critical point of halal is a stage of food production where there is a possibility for a product to become haram. The purpose of this study is to determine the critical point of halal toast products in the Cibiru area, Bandung City. The method used is direct field research by way of observation, interviews, and documentation related to the required data. Furthermore, data analysis was carried out and described in accordance with data collection when in the field. So that the results show that there are critical points in the composition of toast, namely plain bread, jam, and margarine as well as critical points in the tools used, namely baking sheets and brushes.

Food cost and selling price in the industrial world such as restaurants in hotels are very important in order to control production costs in processing food ingredients. The method used in this research is descriptive qualitative. Data collection techniques in the form of interviews, observation and documentation using inductive qualitative data analysis methods. Determination of selling price on the set menu through the calculation of market segmentation, competitor analysis, raw materials, and company standards owned. Food cost generated by each dish item has an important role in determining the selling price because it is very influential. Cost of package is the biggest determinant of costs incurred from 2 kinds of main dishes served. The results of this study indicate the determination of the selling price of the new year menu set using the mark-up pricing method based on standard calculations from the company. Strategy and determination of the target market as the main thing that must be considered, with a survey of several competitors including composition and price will be known how feasible the dish competes in the market.

The Promotion Strategy is a step in the field of marketing in the form of interaction/communication carried out by the company with consumers or customers. The interactions that are formed in the marketing promotion strategy are in the form of providing information, inviting, and giving influence about a product. The purpose of this research is to find out whether there are differences in promotional strategies between shopee and lazada. The population in this study were all shopee and lazada consumers in Bima City and the sample used in this study was 100 samples which were divided into 50 shopee respondents and 50 lazada respondents. The sampling technique uses purposive sampling. The analysis technique uses the independent t-test. The results of the research show that there are differences in promotion strategies on the marketplace, Shopee and Lazada

The existence of world developments as well as digital transformation has created a “Crisis” situation for every brand and business owner in Indonesia. Because the average businessman is unable to adapt to technology. The increasing number of Instagram users has led to the emergence of Instagram accounts to act as advertising and media channels. One of them is the Instagram social media account @andalan.blitar. Therefore, the purpose of this community service activity is to help digital marketing for UMKM in the Kauman area through Instagram social media. The research method used in this study is a descriptive method which collects data using existing facts. The result of this service activity is that followers have an interest in culinary products that are promoted on the Instagram social media account @andalan.blitar by giving likes, comments, and visiting the UMKM.

This study aims to determine and analyze the effect of empowering teaching staff on work productivity in high school education staff in Tasikmalaya Regency. The research method used in this study is a survey method. The population in this study were all high school education staff in Tasikmalaya Regency. Sampling from the study population was carried out using a total sampling technique, namely as many as 53 education staff. The analysis used is descriptive analysis and simple linear regression. The results of the study show that there is a significant effect of empowering teaching staff on work productivity in high schools throughout Tasikmalaya Regency. Empowerment of employees is an important strategy for organizations to increase the strength and engagement of their employees with the assumption that empowered employees tend to be more efficient in completing work. Thus, the Principal must maintain the empowerment that has been done before and increase empowerment in terms of credibility with employees such as involving employees in planning and decision-making processes.

Pesanggrahan Village, Kesugihan District, is one of the innovation villages launched by the Cilacap district government in 2022. The Kesugihan area has potential local food sources that have the potential to be developed by the community. Nuri Snack is one of the business actors engaged in food processing in the form of various chips in the form of cassava, taro and banana chips. Marketing that has been carried out at this time is selling to markets and serving purchases at home, there has been no innovation in expanding marketing to modern shops and online shops. The aims of this study were 1) to design informative packaging labels in accordance with labeling standards and 2) to develop packaging designs according to the wishes of consumers using the kansei engineering method. The method used is the kansei engineering method which translates consumer feelings into design specifications. Implementation The results of this study are in the form of label and packaging design concepts, design actors include uniqueness, product identity colors, complete product information, complete packaging information, neat, protected products, easy to carry, easy to store, have licensing and attractive designs, and the proposed packaging uses white standing pouch window doff 500z packaging with size 14cm x 23cm and chromo sticker as packaging label design. Conclusion The proposed label design already has permits and has an elegant design and is made of standing pouch plastic with a ziplock.