Publication Search

Promotion is a marketing activity that can increase buying interest or influence someone to buy a product and can be an important part of branding a product. One of the products that needs to be increased in promotion is the product of peep craftsmen in Nyatnyono village. Service activities carried out by conducting outreach about promotions and the use of technology in creating promotional content. The activities that have been carried out show that there is an understanding of promotion and use of smartphones for creating content and carrying out promotional activities on social media.

The target audience for this Science and Technology Application Program is the Nurimas batik making group which has 11 members and is located in Pajerukan Village, Kalibagor District. The emergence of this group was triggered by the large demand for batik products in Kalibagor District in particular and in Banyumas Regency in general which has not been served, namely 10,020 people from school students, teachers and employees within the Kalibagor District. School students, teachers and employees in Banyumas Regency are generally required to wear batik clothing 2-3 days a week. Meanwhile, the Nurimas Batik group is the only batik craftsman from the Kalibagor District area. The partners' main problems are that many of the production equipment is no longer suitable and there is a lack of capital due to the Covid 19 pandemic, the partners have not started a business in promoting their products to potential customers, the partners have not mastered the online marketing or sales of their batik, the partners do not understand group management. which is good, the partners do not implement order in their group's administrative records, the batik motif designs of the batik-making partners are still simple and not yet varied, their mastery of business management is still lacking and they do not carry out standardized bookkeeping. This activity has resulted in an increase in equipment and production materials owned by partners, increased sales, the ability to market on-line, increased partner mastery of group management and administration, results of administering activities, group financial reports, and scientific articles. In order to obtain the specified goals and outcomes, the team carries out outreach programs to partners, practice and mentoring. The method used to evaluate is to compare the level of knowledge with capabilities and production results. Then compare marketing activities before the Science and Technology Application service program and after.

In an effort to bolster food safety awareness, the Community Service Team from the Department of Medical Laboratory Technology at Poltekkes Kemenkes Kupang launched an initiative. Its goal was to educate students about the dangers associated with Food Additives, or Bahan Tambahan Pangan (BTP), per the Indonesian Ministry of Health Regulation No. 33 of 2012. BTP encompasses substances not typically found in everyday food and may or may not provide nutritional value, intentionally added to various food products. The initiative's primary focus was on two hazardous additives: borax and formalin. Students were taught simple, effective methods for detecting these substances using natural ingredients like turmeric and papaya latex. This community outreach occurred in the village of Bone, Nekamese Regency, East Nusa Tenggara, and featured lectures, interactive sessions, and hands-on demonstrations. The results were promising, as participants gained a deeper understanding of the hazards associated with these additives and acquired skills to identify them. This initiative empowers a safer, more informed generation of consumers, championing food safety.

Leadership is one description of an institution as a process of influencing other people in a certain scope to work together in a productive way and in pleasant conditions. (Tappen, 1995 in Sitorus and Panjaitan, 2011). As a leader you should be able to create an atmosphere work that creates a new and innovative atmosphere for its staff in achieving goals to be better and obtain higher results than before. It is described that an effective leader is considered to be a person who can read situations and conditions and is able to overcome problems with responsibility and integrity and has good ethics (Muninjaya, 2004). Innovative work behavior is the creation, introduction and implementation of new ideas or ideas in work, either as a group or organization in an effort to improve performance in an organization (Jansen, 2000). As explained above, assistance is needed for business actors or employees who are willing to become respondents to take part in Democratic Leadership Training carried out by researchers. The output target achieved from this research is the production of scientific publications in national journals with ISSN.

Micro, small and medium enterprises (MSMEs) are productive business units that can stand alone and are carried out by individuals or business entities in all economic sectors that have been able to survive amid the economic crisis that has hit since 1997 and have even become a lifeline for the country's economic recovery. In the city of Pekalongan, cooperatives can play an important role in community businesses, such as MSMEs. This is an effort to overcome poverty in society. This research uses a descriptive qualitative approach. The data used in this research is primary and secondary data. Primary data was obtained from interviews with MSMEs in Pekalongan City and secondary data was obtained from various sources, namely from the Central Statistics Agency (BPS), the Financial Services Authority (OJK), journals and articles relevant to research. Sharia cooperatives have products and mechanisms that are based on the Koran and the hadith of the Prophet. In its implementation, the cooperative system is able to provide loans that are far from the interest element which is clearly prohibited by the Shari'a. Cooperatives have various contracts that can guarantee the smooth transaction process for MSMEs that need funds or MSMEs who want to save their funds. From these interviews, the role of cooperatives in terms of MSME capital has great potential. Cooperatives can be a driving force in the growth of the real sector, especially MSMEs. With the presence of cooperatives, it helps the community, especially MSMEs, in realizing and developing their business. Apart from that, cooperative activities do not contain elements of usury, gharar and maysir.    

The creative economy is a growing and promising sector in Indonesia. However, this development cannot be separated from the role of an effective marketing strategy in marketing the products and services it produces. Students are one of the potential consumer segments of the creative industry. The creative economy of bouquet marketing among students is useful for honing certain talents, skills and creativity from the community to provide welfare and increase pocket money. This study uses a descriptive qualitative method, namely by explaining bouquet marketing as a developer of creative economic marketing strategies among students in a narrative form. Students consider the creative economy as a place that has great potential and opportunities. They see that creative industries such as art, design, music, film, fashion, and computer games can produce innovative works and create new jobs. In addition, the creative economy is considered as a space where one can express their creativity freely. The marketing strategy used by students to promote their business is to use social media such as WhatsApp, Instagram and others. There are several strategies for online marketing that might attract potential customers. Among them is using attractive pictures or videos, visuals are very important in attracting the attention of online consumers. The suggestion is to promote more often, create more so that customers are interested.  

The rapid development of technology where almost everything is digital has a huge impact in the business world. One example is in the fashion industry, starting from technology that supports the process of making a fashion product, forming a product brand image, to marketing its products because of the flow of information and communication that can reach very widely in an easy and fast way without being limited by space and time through the internet, be it social media, e-commerce, etc. The author is interested in conducting research on the influence of promotion and product quality on purchasing decisions for Aerostreet products in North Kedoya. This study used quantitative research methods with a sample of 347 respondents. The results of this study show respondents strongly agree that promotion and product quality get a good value, evidenced by the positive influence on promotion and product quality on purchasing decisions in the results of this study. The conclusion of this study is that partial and simultaneous promotion and product quality have a positive and significant effect on the purchase decision of Aerostreet products in North Kedoya. This study has limited research on the place and variables used in the study.

Efforts to create consumer purchasing decisions, the company improves product quality and personal selling so that consumers feel satisfied in using the product and create interest in frozen food products Greetings. Gema Frozen Jombang Store implements product quality by maintaining product resilience and implementing personal selling by interacting directly with consumers. This research aims to determine the effect of Product Quality on Purchase Decisions at Gema Frozen Jombang Stores. This research focuses on consumers at Gema Frozen Jombang stores. The method used in this study is a quantitative research method and the number of samples used is 40 consumers using nonprobability sampling technique. Data collection techniques using a questionnaire. data analysis technique used is descriptive statistics, data quality test, classic assumption test, hypothesis testing and multiple linear regression analysis. Thei results of this study indicate that (1) Product quality has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (2) Personal Selling has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (3) Product Quality and Personal Selling have a simultaneous effect on purchasing decisions at Gema Frozen Jombang Stores.

Brand Image or can be called Brand Image is a perception of a brand Brand about the brand associated with brand associations that appear in the minds of consumers. One of the factors that can affect the brand image of  a company's product is quality. Quality related to product quality offered by manufacturers with a particular brand. The purpose of this study was to determine whether brand image and product quality variables significantly influence purchasing decisions of Rabbani members in the city of Jombang. This research uses quantitative research using descriptive statistics, validity test, reliability test, classic assumption test, partial and simultaneous hypothesis test, and coefficient of determination with the help of the IBM SPSS Statistics 20 program. The number of samples is 110 Rabbani members in Jombang. Data collection uses a non-probability sampling technique by means of purposive sampling. Data collection was carried out by distributing questionnaires. The results showed that (1) brand image has an effect on purchasing decisions (2) product quality has an effect on purchasing decisions (3) brand image and product quality has an influence on purchasing decisions. Keywords: Brand Image, Buying Decision, Product Quality

Costumers’ have their own taste to buy something at somplace, beside when they found a product or a place that suits to their taste arises a desire to become customer that loyal to that product or a place .  Object of this research is hijab convection CV.ZAM-ZAM Candimulyo Jombang. Purpose of this reseacrh is to know the effect of service quality and product quality on customer loyalty at hijab convection CV.ZA-ZAM Candimulyo Jombang This resecarh methode is kuantitative . The populations are customersrs who buy or booking at the hijab cnvection CV.ZAM-ZAM Candimulyo Jombang wich around 150 customers in a month with 30 respondens. Data analysised by statistic test helped by SPSS25. The results  showed that factors that 1) the service quality has a partial effect on customer loyalty with value of 2.125 on partial test. 2) the product quality has a partial effect on customer loyalty with value of 2.993 on partial tes. 3) the service quality and product quality has a simultaneous effect on customer loyalty with value of 11.938 on simultaneous test.

The decision to subscribe to the internet network at PT. Garuda Media Telematics, consumers consider product quality and ratings to get satisfaction. The company uses a cable network system (Fiber Optic) which has a speed compared to ordinary cable, which means that it can transfer data at high speed and the cost of installation and operation is relatively low. The method used in this study is a quantitative research method. The population used was 100 respondents, then the number of samples used in this study were 80 customers in 1 hamlet area using nonprobability sampling technique. The collection of data used in this research are observation, interviews, documentation, and questionnaires. Data analysis techniques using data quality test, classic assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that: (1) Product quality has no positive and significant effect on customer satisfaction at PT. Garuda Media Telematics Kec. With. (2) Customer Value indicates a positive and significant influence on customer satisfaction at PT. Garuda Media Telematics Kec. With. (3) Product Quality and Customer Value indicate that simultaneously have a positive and significant effect on customer satisfaction PT. Garuda Media Telematics Kec. Bareng.   Keywords: Product Quality, Customer Value, and Customer Satisfaction

The purpose of this research is to understand and provide an understanding regarding the influence of promotion and product innovation on buying interest of Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. This study applies a quantitative approach. This study utilizes a saturated sample to sample the entire population, which consists of 68 respondents. Studies show that: (1) Promotion has a positive and significant influence on the intention to buy a Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. (2) Product innovation has a positive and significant influence on the intention to buy a Honda Scoopy at PT Tunas Dwipa Matra Diwek, Jombang. (3) Product Promotion and Innovation simultaneously have a positive and significant influence on the intention to buy Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang.  

The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of savings and loan members and to explain the application of the savings and loan product marketing strategy that was determined to have and impact on increasing the number of members in the Bintang Muda 88 service cooperative. The type of research used was qualitative  with the number of research informants 5 people. The research results obtained by setting the 4P strategy (Product, Price, Place and Promotion) are proven to be able to increase the number of savings and loan product members in the Bintang muda 88 service cooperative.

Organic waste is still a problem that needs to be resolved. Piles of organic waste can cause the emergence of methane gas (CH4), giving rise to an unpleasant odor and can even potentially cause disease. The aim of this community service is to provide understanding, knowledge and skills to the community regarding how to utilize household organic waste in the form of fruit and vegetable waste into eco-enzymes by fermentation. eco-enzyme is a multi-purpose liquid that can be used to purify waste water, as a household cleaning product, as a detergent, as a pest control product, to remove pesticide residues, and also as an organic fertilizer for plants. The method used is Participatory Action Research (PAR) where the service team is integrated into the community and works with the community to increase the knowledge and abilities of the people who are members of the Women Farming Group (KWT) in understanding and changing the community to become better, more empowered and knowledgeable. The results of this activity were able to increase the understanding, knowledge and skills of Women Farmer Groups in 4 Districts of Bandar Lampung city both conceptually and practically, and have the awareness not to just throw away organic waste, but to use it because it not only protects the environment but also provides benefits to the community. This activity was considered successful and sustainable for future programs.  

In the city of Bima itself, more precisely in Raba Dompu, Rasa Nae Barat subdistrict, modern market growth has increased very rapidly and competition is very rapid, especially for cafes that have similar products. The increasing number of competitors means that customers have many choices to get products that meet their expectations so that as a result of this condition consumers are more careful and smart when dealing with the products being launched. This is also felt by the starting cafe in the city of Bima, which continues to innovate day by day the products it offers to consumers. Perceived value is one of the factors to support the company to run smoothly, not only that, consumer satisfaction also influences the consumer's repurchase decision, the superiority of the product is known to consumers and can make consumers interested in trying it and then getting satisfaction from it. that product.

Women's empowerment is one indication of rising welfare. When women become educated, have property rights, and have the freedom to work outside and earn an independent income, this is a sign of improved household welfare. One of the steps in empowering women in Indonesia is done through PKK activities. Empowering PKK mothers as members of the community and who are also classified as productive labour is vital. The purpose of this empowerment is to develop awareness and independence in business, as well as to expand employment opportunities and increase the knowledge of mothers in Panjunan Village. This alternative was chosen because PKK women in the Panjunan area really need knowledge and skills that can be used as provisions and hone the skills of each individual. This training is expected to complement the knowledge and skills of PKK women in various aspects, and can provide benefits in showing their existence in skills, while equipping themselves to do business which in turn can encourage increased income in the family.

Furniture business units in the city of Tasikmalaya altogether had 217 business units in 2018 with an investment value of IDR 28,677,699,000, a production value of IDR 82,656,245,000 and absorbing a workforce of 1,538 people. The aim of this research is to gain a better understanding of the use of raw materials, capital and labor by furniture craftsmen in Tamansari District, Tasikmalaya City. The analytical tools used in this research are multiple regression, coefficient of determination, and hypothesis testing. Multiple regression is used to identify the relationship between independent variables (raw materials, capital, labor) and dependent variables (income of furniture craftsmen). The research results show that raw materials, working capital and labor have a significant influence on the income of furniture craftsmen in Tamansari District, Tasikmalaya City. This means that efficient use of raw materials, capital and labor can increase the income of furniture craftsmen in the region. These results can be used as a basis for developing and improving the business of furniture craftsmen in Tasikmalaya City

The Bayat community is a community that has skills in making pottery crafts. Selling pottery crafts is one of the uses of individual creativity and skills and talents possessed by the Pagerjurang Bayat Klaten community which can be used to create prosperity and employment opportunities through the creativity and inventiveness of individual communities. The potential that exists not only requires capital, energy and funds for manufacturing, but Bayat village pottery entrepreneurs need to change their marketing strategy by using modern technology in the form of using Android devices in building their marketing strategy. This Community Service aims to motivate pottery entrepreneurs to form creative ways of thinking and productive behavior in developing marketing through Android devices. The Community Service Method uses qualitative and quantitative methods as a strategy for achieving goals. And as a result of community service activities, pottery craftsmen are able to implement marketing strategies using Android devices, so that sales turnover targets are achieved

The most frequently encountered non-organic waste issue is plastic bag waste which is widespread in society, even though plastic packaging is a material that is difficult to decompose or destroy. One simple activity that can be done to reduce plastic waste is to use paper bags. The process of making paper bags can use materials that are around us, such as waste paper. The activity carried out in community service is a socialization carried out in increasing the creative economic potential for the community in Bayung Gede Village, Kintamani District, Bangli Regency, Bali Province, in October 2022. From the community service activities that have been carried out in Bayung Gede Village, it can be concluded that participants who take part in the training can increase the selling value of products by using the skills they have and can increase the economic value in Bayung Gede Village.

This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of  price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.