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Silvia Ayu Larasati; Anandyatiwi Istiqomah; Anggrea Sekar Ramadani; Azulfatun Khoiriyah; Denny Oktavina Radianto

Jurnal Manajemen dan Ekonomi Bisnis 2024 Pusat Riset dan Inovasi Nasional

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

Budiyono Santoso

Karawo : Journal of Community Service (KJCS) 2024 Lembaga Pengabdian Masyarakat Universitas Ichsan Gorontalo

Entrepreneurship and product design training is a strategic approach to foster creativity, innovation, and independence among vocational students. This community service activity aimed to introduce basic concepts of entrepreneurship, product idea development, and creative thinking to students at SMK Terpadu Husnul Hidayah Gondang Mojokerto. The implementation methods included initial observation, lecture presentations, discussions, and evaluation through pre- and post-training questionnaires. Results indicated that 92% of participants experienced an increase in understanding of entrepreneurship and product design. The training was considered highly beneficial by 84% of participants, while 79% appreciated the interactive learning process. This activity demonstrates that integrating entrepreneurial education into vocational schools can enhance student readiness for the challenges of the business world.

Khairunnisa Salsabila Putri Prameswari; Utami Puji Lestari; Eli Masnawati; Nurul Masithoh; Ella Anastasya Sinambela +2 more

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

children are the successors of the family and the nation. In Kedung Jumputrejo Village, Sukodono Subdistrict, the development is very dense which requires the community to compete to continue living. This community service focuses on introducing the concept of trading to foster an entrepreneurial spirit. The main objective of this community service is to introduce the concept of trading to children or santri at TPQ Alif Lam Mim, Kedung Jumputrejo Village, Sukodono District with the aim of fostering an entrepreneurial spirit from an early age. The strategy method in this community service is Asset Based Community Development (ABCD). The results of the service showed that there were children's characters who began to dare to express opinions in negotiations based on what they wanted to get and began to grow their interest in entrepreneurship which was reflected in their enthusiasm.

Ery Fatarina P; Retno Ambarwati SL; Teodora Da Silva; Eko Nursanty; Muhammad Fahd Diyar Husni

Indonesia Bergerak : Jurnal Hasil Kegiatan Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Teknik Indonesia

Socialization activities for processing tofu waste into alternative energy were carried out at the Serasi Tofu Industry, Bandungan. This activity aims to provide understanding and skills to tofu entrepreneurs and the surrounding community regarding managing tofu waste into a more environmentally friendly energy source. This outreach includes an introduction to waste processing techniques, such as anaerobic fermentation to produce biogas, and solid residue as organic fertilizer. Through this activity, participants can apply this waste processing technology, thereby reducing the negative impact of tofu waste on the environment and at the same time providing a sustainable energy alternative. The results of the socialization show an increase in awareness and readiness of tofu entrepreneurs to adopt the waste processing methods that have been presented.

Abqa, Muhammad Ardhi Razaq; Kurniasih, Yuni; Hakim, Sholihul

DINAMIKA HUKUM 2024 Universitas Stikubank

It is important to conduct research on the concept of justice in the utilization of the results of local wisdom tourism destinations from the perspective of human rights (Bandongan District, Magelang). This is to analyze the main problem formulation: (1) how is the concept of justice in the utilization of local wisdom tourism destinations in Bandongan Sub-district? (2) how is the influence of human rights values in the policy of utilization of local wisdom tourism destinations in Bandongan Sub-district? Data collection in this study was conducted through the collection of legal materials, observation, in-depth interviews, and FGDs with key groups. The data collected was then processed and analyzed to produce an analytical description to answer the questions raised in the research. The results showed that the tourism village is committed to achieving a comprehensive understanding of justice. This understanding includes various fundamental aspects, such as social, political, economic, legal, and cultural. Then the values of human rights also influence the policy of utilizing the results of tourist destinations, namely the community is given equality to provide aspirations in tourist destination policies, provide protection and respect for customs, regional musical instruments, rituals, dialects, and local wisdom, given equal opportunities for entrepreneurship, fulfilled conservation of the natural environment, given social development without discrimination. Keywords: Concept of Justice, Tourism Destination Outcomes, Local Wisdom, Human Rights.

Alya Salwa Aqila; Anggit Dyah Kusumastuti

Bumi: Jurnal Hasil Kegiatan Sosialisasi Pengabdian kepada Masyarakat 2024 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of natural skincare products, such as spinach powder face masks, is becoming increasingly popular as a safe and environmentally friendly alternative. However, many beginner entrepreneurs lack understanding of proper packaging and labeling techniques, which can reduce product appeal and consumer trust. This community service activity aimed to enhance students’ skills in applying effective packaging and labeling techniques as part of product branding strategies. The implementation methods included knowledge delivery through training sessions, literature review on cosmetic packaging standards, creative design of attractive packaging and labels, and hands-on practice in packaging and labeling the spinach powder face mask products. The results showed that students gained new insights into the importance of packaging and labeling in building brand image. Moreover, the professionally designed packaging and informative labels created by the students successfully improved the perceived quality of the product among consumers and increased its marketability.

Chandra Kurniawan; Hasbullah Eka Saputra; Yulia Dwi Safitri; Ersi sisdianto

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

From an Islamic perspective, the number of online transactions that fall under the heading of fiqh muamalah niaga or buying and selling is rapidly increasing. Islam has laws that apply to both buyers and sellers in buying and selling transactions. The purpose of this study is to examine the basic elements and requirements for implementing a greeting contract in online buying and selling transactions that comply with the Statement of Islamic Financial Accounting Standards PSAK Syariah 103. The research was conducted using qualitative methods and case study methods were conducted in the Online Store. The informants of this research are traders and consumers. The results showed that sellers generally know the pillars and conditions of buying and selling online in an Islamic perspective. Akad Salam has been carried out by business people with the term pre-order, business people do not know and apply PSAK Syariah 103. Research results can be useful for entrepreneurs, academics as well as government agencies and the community.    

M.Tegar Ramadhani S.P; Laily Aprilia Maulina; Christian Simanjuntak; Ghali Ravzanjani Novandi; Denny Oktavina Radianto

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

Tri Rasid Desky

Jurnal Pengabdian Masyarakat Indonesia Sejahtera 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The economic crisis has made this nation aware of the importance of the role of MSMEs in the Indonesian economy. The MSME economy is a mainstay and a choice for many people, especially graduates, to live more prosperously and independently. It also helps many people overcome unemployment. Seeing the added value of MSMEs above, the entrepreneurial spirit should be introduced and fostered among housewives. If they have insight into entrepreneurship, it is likely that these mothers will pioneer into becoming entrepreneurs by seeing the opportunities around them. That way, they can use their time more positively and explore their potential optimally. So that they will have more productive activities in their spare time after taking care of the household. Mothers who have a side business that can be done at home are expected to be more prosperous because there is additional income. This means that family welfare also increases. Implementation, the activity was carried out in the Lembah Alas Kutacane Village on Saturday, April 27, 2024. Furthermore, socialization was given by the community service team of the Lembah Alas Kutacane Village regarding. This counseling activity was attended by approximately 45 participants from the community of Lembah Alas Kutacane Village. The counseling participants looked enthusiastic about the materials presented by the speakers and were able to actively participate, so that this counseling activity took place with a two-way system and many participants asked questions. The presentation of the counseling material was followed by a discussion, ice breaking, and the distribution of door prizes to participants who were active during the discussion activity.

Titis Tatasari; Ketut Witara

Journal of Management and Social Sciences (JIMAS) 2024 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Women are a valuable resource who can contribute significantly to increased economic development. But the contributions made by women are sometimes less than those of males. Nonetheless, a lot of prosperous female business owners choose to enter the realm of economic entrepreneurship, particularly in the home. Women possess a number of qualities, such as strong drive and the ability to work autonomously to boost productivity via participation in many forms of education and training. Women contribute to the economy by being more inventive and creative in problem-solving and seizing possibilities that present themselves to individuals on a daily basis. Analyzing and identifying a woman entrepreneur's entrepreneurial skills in an urban MSME community is the goal of this study. This research retrieves and manages data through identifying problem topics by conducting searches based on research keywords in various sources such as Google Scholar, Sciencedirect, Sage Journal, and other trusted sources. The data obtained is then analyzed critically by reviewing the ideas, knowledge and findings contained in the literature that has been collected. The research results show that education, experience and attitudes towards risk taking are very important in the entrepreneurial activities of female entrepreneurs

Liego Hasudungan Sianturi

Sinar Kasih: Jurnal Pendidikan Agama dan Filsafat 2024 Sekolah Tinggi Teologi Injili Arastamar (SETIA) Ngabang

The GPP Maranatha congregation is a congregation that has a majority of farmers. At this time, many congregations are experiencing difficulties in managing congregational businesses, especially in the agricultural sector, many congregations are having difficulty getting fertilizer. According to the author's observations, this is due to the increasing price of fertilizer, in this case the church needs to pay attention to the congregation. The method used by researchers is a qualitative descriptive approach. The research implementation uses procedures that produce descriptive data in the form of written and spoken words from people whose behavior can be observed through interviews or observations using a qualitative approach. This research aims to determine congregation growth efforts through evangelism models and entrepreneurship strategies in holistic services at the Maranatha Fellowship Protestant Church (GPP). From the results of the research, it can be seen that the efforts that must be made by the church to help increase the growth of the congregation both spiritually and physically are: providing assistance to the congregation such as: the church re-holding Communion that was previously held by the congregation at the Maranatha Fellowship Protestant Church (GPP), The church made visits to the congregation and the church provided training in making liquid fertilizer and provided livestock business. With this assistance, the congregation at the Maranatha United Protestant Church (GPP) will experience development

Ika Mei Lina; Gilang Ryan Fernandes; Kevin Septianzah

Publikasi Hasil Pengabdian dan Kegiatan Masyarakat 2024 Asosiasi Periset Bahasa Sastra Indonesia

PKK is an abbreviation for Family Empowerment and Welfare, a national movement in community development that grows from, by and for the community towards the realization of a healthy, prosperous family, environmental awareness, faith and devotion to God Almighty. Based on the results of interviews and observations carried out by the community service team, it is known that various problems exist within the Pondok Rajeg Residence PKK, that so far, Pondok Rajeg Residence PKK members are still experiencing difficulties in carrying out innovations in entrepreneurship. Pondok Rajeg Residence PKK members are still doing it manually to view profiles. and menus for sale. Therefore, the team proposing community service considers it necessary to provide understanding in the introduction and use of Radio Frequency and Near Field Communication in order to make it easier for administrators and members to provide entrepreneurial services to the PKK Pondok Rajeg Residence.

Cici Dwi Tamara; Ra Nurlinda

Jurnal Manajemen Kreatif dan Inovasi 2024 International Forum of Researchers and Lecturers

Currently,smartphone use is increasing and growing very rapidly. As a result of the increasing use of smartphones, entrepreneurs in the technology sector are increasingly racing and competing to increase their sales by releasing new products with sophisticated features and diverse and attractive models. The iPhone is one of the smartphones that is in great demand among various groups. The first appearance of the iPhone in the world began in 2007 and every year Apple continues to launch new products with increasingly developed specifications. This research examines the direct influence of product quality, lifestyle, country of origin on purchasing decisions. Primary data was collected using a survey method by distributing questionnaires to 160 respondents, the data was then processed using the path analysis method. Based on the results of the research analysis, there is a direct influence between product quality, lifestyle, country of origin on purchasing decisions.

Liena Hulu; Nur Lestari; Sandra Rosiana Tapilaha

Jurnal Teologi Injili dan Pendidikan Agama 2024 Sekolah Tinggi Pastoral Kateketik Santo Fransiskus Assisi

Curriculum is an educational plan that describes all the learning experiences provided to students in an educational institution. This curriculum covers philosophy, values, knowledge and attitudes towards life, and is prepared by academics/curriculum experts, scientists, educators, education officials, entrepreneurs and other members of society. This research method uses a qualitative approach that guides the process of collecting, analyzing and interpreting observations. By using this qualitative research method the author tries to describe the results of the research by collecting data that supports the research using articles and books related to the title exploring spiritual meaning in the Christian Religious Education curriculum. Spiritual meaning in the context of Christian religious education includes understanding and practice which aims to bring students to know and understand God's will, as well as develop their spirituality through contextual and transformative education, by imitating the teachings of Jesus Christ. According to John M. Nainggolan, a Christian Religious Education teacher has several responsibilities which include evaluating the effectiveness of Christian Education in each related educational institution in developing children's spiritual aspects. The educational curriculum, especially in the context of Christian Religious Education, is a comprehensive plan that aims to guide students in acquiring knowledge, attitudes and skills that are in accordance with the values ​​and teachings of the Christian religion.

Widy Astuti; Syam Gunawan

Pandawa : Pusat Publikasi Hasil Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Pendidikan Indonesia

Nowadays, more and more young students have their own businesses. They are supported by technological advances and the ease of obtaining information... There have been many students who have successfully run their businesses well. Entrepreneurship is something that really needs to be done by the Indonesian people today, entrepreneurship can be a solution to the problem of unemployment in our country.

Rina Aprila; Fitriyana Fitriyana; Juliani Juliani

Jurnal Ekonomi Keuangan Syariah dan Akuntansi Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

According to the Law of the Republic of Indonesia Number 10 of 2009 concerning Tourism, tourism is defined as a variety of tourist activities supported by various facilities and services provided by the community, entrepreneurs, and local governments. This study aims to determine the public perception of the Ulin Nature Terrace tourist attraction in North Sempaja Village, North Samarinda District. The data required are primary data and secondary data according to the research objectives. Based on the results of the study, it is known that people's perceptions of tourist attractions use sapta charm indicators, namely security, order, cleanliness, coolness, beauty, friendliness, and memories. The highest indicator is beauty (1,273) and the lowest is hospitality (1,192). Overall, people's perceptions are classified as good because the value of 8,519 is in the interval range 7,140 - 8,819, meaning that the community views the existence of these attractions as positive and beneficial, because these attractions not only offer tourist attractions in the form of fish therapy, but other interesting panoramas.

Mustari; Nurjannah; Nur Arisah; Ratnah S; Nahriana

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2024 CV. ALIM'SPUBLISHING

One activity that can increase the entrepreneurial spirit of the community is a home industry business or what is usually called a home business in making Banana Flavored Chips (KRISANGRA). Processing of higher quality banana chip products and a more contemporary design. As globalization progresses, society will be able to provide the ever-increasing need for nutritious food that everyone needs to be healthy. An opportunity for the general public to start a simple food or snack business with many banana-based preparations. With innovation and increasingly developing times, these banana chips are prepared with various flavors like the ones we make, especially balado, chocolate and cheese milk, suitable as snacking companions. Various flavors of banana chips are one of the snack products that is most popular with consumers in various circles. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) Training on making Flavored Banana Chips (KRISANGRA) was responded well by participants; (2) The high interest and motivation of the training participants really supports the transfer of knowledge and skills from the service to the training participants, so that the training material provided can be absorbed by all; and (3) The training product for making Flavored Banana Chips (KRISANGRA) can be consumed daily and can be used as an entrepreneurial product

Hikmayani Subur; Sitti Hajerah Hasyim; Ratnah S.; Abdul Rajab; Andi Tenri Ampa

JURNAL PENGABDIAN MASYARAKAT AKADEMISI (JPMA), 2024 CV. ALIM'SPUBLISHING

Chocolate pudding is a food that is rich in fiber and is liked by everyone. Chocolate pudding can be made from several types of chocolate powder with various brands on the market. It is possible that the various brands of chocolate on the market have different tastes. Pudding is a colloid that is good for health, because pudding contains fiber which is good for digestion. Seeing the increasing trend of desserts, the author took the initiative to make dessert cups in order to provide education to people who want to become entrepreneurs in the culinary field, especially desserts. Dessert is not only a sweet food but also a source of nutritional content that can build energy in the body. When eating dessert makes your mood happy and your mind calm, of course the energy in your body also improves. Apart from that, this dessert made from chocolate contains antioxidants and is rich in fiber, which can fulfill the nutrients needed by the body. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) The participants responded well to the training in making chocolate pudding dessert cups; (2) Strong motivation and interest from training participants so that it supports the transfer of information and skills from service providers to participants, and each participant can fully absorb the training material offered; and (3) The training product for making chocolate pudding dessert cups can be consumed daily and can be used as an entrepreneurial product.

Dara Anjelita; As'ad Isma; M. Maulana Hamzah

Jurnal Penelitian Ilmu Ekonomi dan Keuangan Syariah (JUPIEKES) 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

The results of this research show the role of micro, small and medium enterprises (MSMEs) in the welfare of society in Betara sub-district. This research aims to look at the role of micro, small and medium enterprises so that they can increase the economic sustainability of families for the sake of community welfare.  This research aims to find out the role of micro, small and medium enterprises in community sustainability in MSMEs in Betara sub-district.  The results of this research show that the existence of MSMEs has a very important role in the welfare of the community by opening up employment opportunities and increasing the income of the surrounding community so that they can meet their daily needs such as food, as well as other needs such as housing, family health and the need for children's education.  their children and create employment opportunities for the local community to help improve community welfare.  In its implementation, it is still said to be ineffective, this is because there are still many shortcomings that occur in finding solutions to the problems faced by entrepreneurs, especially micro, small and medium enterprises, including capital, so that there is a lack of labor caused by a lack of capital for MSMEs which causes their business to suffer.  experienced ups and downs, affecting production and income.

Adha Rahimi; Abdul Karim Batubara; Muslih Fathurrahman

This research was conducted at the Smart House of the Fajar Sejahtera Indonesia Foundation (YAFSI) in Amplas Village. The study aimed to determine the efforts of volunteers in developing cultural literacy programs at the Smart House of the Fajar Sejahtera Indonesia Foundation (YAFSI) in Amplas Village, to identify the factors causing the low implementation of the Smart House's work program in developing cultural literacy for elementary school children at the Fajar Sejahtera Indonesia Foundation (YAFSI) in Amplas Village, and to assess the impact and benefits of the Smart House program on children and the community. In conducting this research, the researcher chose qualitative research with a descriptive approach. To obtain data, the researcher used interview, observation, and documentation techniques. Triangulation of sources technique was employed to test the validity of the data. The results of this study showed that: 1). The efforts of volunteers in developing cultural literacy work programs have been well-implemented, such as providing understanding and strengthening of cultural literacy, the availability of adequate literacy facilities, and collaboration with other organizational institutions. 2). There are several factors that cause the low implementation of the work program, including the lack of awareness or concern among children about information development related to cultural literacy, limited facilities such as reading materials, mutual understanding, and low interest and motivation among children. Therefore, the presence of the Smart House program aims to direct children to continue developing various literacy activities, especially cultural literacy. Given this, the YAFSI Smart House volunteers have introduced various positive and creative work programs to advance cultural literacy development, such as traditional dance activities, storytelling, singing, reading, and more. 3). The impact and benefits provided by the YAFSI Smart House program include children becoming character-based peer educators, having high literacy attitudes, and implementing various activities reflecting cultural literacy development. The impact and benefits for the community include the ability to transform the community to advance in building businesses and entrepreneurship based on local potential.