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Antamayuan S, Moch Verry Martin; Preswari, Yasmin Indra; Putri, Winda Istiqlaliya

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

Thesis with the title Jowin Peak Tourism Development Strategy to Increase the Number of Tourist Visits in Tulungagung Regency" written by Yasmin Indra Preswari, Moch. Verry Martin A.S, M Islamic Sharia Tourism Study Program, Department of Management and Business, Faculty of Islamic Economics and Business, Sayyid Ali Rahmatullah Tulungagung State Islamic University who was supervised by Dr. Deny Yudiantoro, S.AP., M.M., The research in this thesis is based on the importance of tourism development strategies because the main reason for tourism development in a tourist destination, whether locally, regionally or nationally in a country, is closely related to the economic development of that region or country. The focus of research in writing this thesis is (1) What is the tourism development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (2) What is the strategy for developing human resources to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction? (3) What is the most effective role of media in reaching and influencing the target audience of tourists, especially in the context of digitalization and developments in information technology? This type of research is field research using a descriptive method approach. In collecting data researchers used the method of observation, interviews, and documentation. Researchers double-checked to obtain the data obtained and used triangulation techniques, with the aim of obtaining data validity. After that, analyzing it through data reduction and making conclusionsng the validity of the data uses source triangulation and technical triangulation. Based on the results of data analysis, it can be concluded that the research results show that (1) tourism development strategies to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction are carried out in various ways, including strategies including adding tourist attractions, developing accessibility, developing amenities, developing public facilities. the role of government. (2) human resource development strategy to increase tourist visits to the Puncak Jowin Tulungagung tourist attraction by implementing a capacity building strategy which includes Human Resource (HR) Development, Strengthening organization, Institutional reform (institutional reform) (3) Media strategy that most effective in reaching and influencing the target audience of tourists, by referring to technical and practical means. by implementing promotions on various social media platforms such as Facebook, Instagram, and Tiktok to influence the audience of data tourists to Puncak Jowim tourism.

Sukardi Sukardi; Nurhayati Nurhayati; Fuad Siregar

Jurnal Visi Manajemen 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Globalization has created new challenges for companies to enhance their competitiveness in the global market. The rapidly changing business environment requires the adoption of effective strategic management, including technological innovation, cultural adaptation, sustainability, and human resource management. This study aims to analyze these factors in addressing globalization challenges and provide practical recommendations for companies. The research employs a descriptive qualitative method, with data collection through in-depth interviews, observations, and document analysis. The study was conducted over three months with companies from various industrial sectors as subjects. The findings indicate that companies capable of integrating technological innovation and cultural adaptation gain a greater competitive advantage in the global market. Additionally, sustainability and human resource management play critical roles in supporting the implementation of global strategies. However, the greatest challenge is faced by SMEs, which encounter resource limitations in adopting global strategies. The implications of this research highlight the need for government support to accelerate digitalization and enhance human resource capacity. Future researchers are recommended to examine the role of government policies in strengthening the global competitiveness of small and medium enterprises.

Nurul Hidayat; Nalendra Paccagnnelae; Damiara Paramithaswari

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The current era of digital disruption is a challenge in itself with the development of digitalization issues that have an impact on all aspects of life. Digital disruption brings significant changes in various aspects of life, including in the field of education. SMK Ananda Bekasi, as a vocational education institution, needs to prepare its students to be able to face increasingly complex digital security challenges. This research aims to improve digital security skills in SMK Ananda Bekasi students through a specially designed training program. The methods used in this community service include needs analysis, design of training materials, and evaluation of training results The results of this community service show that digital security skills improvement training has a positive impact in increasing students' awareness and ability to deal with cyber threats. Thus, this training program is expected to be a model for other schools in improving digital literacy and cybersecurity among students.

Fikri Rizalsyah Harahap; Uswah Hasanah

Jurnal Pengabdian Masyarakat Sains dan Teknologi 2024 Fakultas Teknik Universitas Cenderawasih

Nowadays, everyone can access the internet easily. In the digital era, micro, small and medium enterprises MSMEs must immediately change the way they sell their products via social media. The aim of this activity, which is oriented towards community service, is to help MSMEs in Aek Loba Afdeling 1 Village, Aek Kuasan District, Asahan Regency, face the economic crisis and it is hoped that they can increase sales by helping with their marketing management in the digital era. The method used in this community service is carried out face to face (on the spot training). Data collection used was observation, interviews and documentation. The result of this community service is to teach people how to use social media to market so they can increase sales.

Yuliati A. S; Susi Ernawati; Hardika Saputra; M. Agus Kurniawan

International Journal of Islamic Educational Research 2024 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

The digital era has brought significant transformations to the field of education, including Islamic education. Technology such as the internet, mobile devices, and e-learning platforms have shifted learning models from teacher-centered to student-centered approaches, making education more accessible and flexible. However, Islamic educational institutions like madrasas and pesantrens face unique challenges in integrating technology due to limitations in infrastructure, educator skills, and concerns about preserving Islamic values. This paper explores the opportunities and challenges posed by digitalization for Islamic education, focusing on infrastructure gaps, training needs for educators, and the cultural concerns surrounding the use of technology. The paper also highlights successful case studies from institutions like Madrasah Al-Irsyad and the International Islamic University Malaysia, showing how strategic management and government support can help overcome these challenges. It concludes by emphasizing the importance of integrating technology while maintaining the core values of Islamic education.

Muhammad Sholikhan; Aftuqa Sholikatur Rohmania; Risma Nurhapsari

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This community service project aimed to address the lack of information systems and transparency in the management of Masjid At Taqwa Krandon Kudus by developing a website using the Wordpress Content Management System (CMS). The primary issues were inefficient information management and limited financial transparency. The methods used included field observations, data collection on the mosque's profile, website development, and evaluation through feedback from the mosque management and congregation. The results of this project include the creation of a mosque website that facilitates more structured and transparent information management, particularly in financial matters. The evaluation showed that the website successfully improved information accessibility for the congregation and increased trust in the mosque's management. It also provided a strong foundation for sustainable, digitally-based management in the future.

Hendra Dwi Kurniawan; Rizki Aqsyari. D; Aem Ismail; Julhan Irfandi

Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health 2024 Program Studi DIII Rekam Medis dan Informasi Kesehatan

Health services are undergoing changes in terms of digitalization. Electronic Medical Record (EMR) is one form of change in the impact of digitalization in the health service sector. It is hoped that the existence of EMR in the health services sector can improve the performance of health workers in providing services to patients so that it can improve the level of public health. However, with EMR there are still problems in its use. Many health service institutions apply several methods to adapt to changes or novelties in the field of EMR, one of which is by providing training on the use of EMR to health workers. This research aims to determine the effectiveness of EMR training on the readiness of health workers in using EMR in health services. This research uses meta analysis and systematic review methods with the PICO model (P = EMR users, I = EMR training, C = Non EMR training, O = readiness to use EMR). Articles were obtained through searching articles in the PubMed database. The articles used are full-text articles from 2019 to 2024. Articles were selected using the PRISMA flow diagram. Articles were analyzed using the RevMan 5.3 application. A total of 5 articles analyzed came from Ethiopia. The study results show that EMR training can increase the readiness of health workers to use EMR to support health services (aOR = 1.87; CI 95% = 0.92 – 3.79; p = 0.08). Health workers who receive EMR training will be 1.87 times better prepared to use EMR in health services than health workers who do not receive previous EMR training.

Hendra Dwi Kurniawan; Rizki Aqsyari. D; Aem Ismail; Julhan Irfandi

Proceeding International Conference Of Innovation Science, Technology, Education, Children And Health 2024 Program Studi DIII Rekam Medis dan Informasi Kesehatan

Health services are undergoing changes in terms of digitalization. Electronic Medical Record (EMR) is one form of change in the impact of digitalization in the health service sector. It is hoped that the existence of EMR in the health services sector can improve the performance of health workers in providing services to patients so that it can improve the level of public health. However, with EMR there are still problems in its use. Many health service institutions apply several methods to adapt to changes or novelties in the field of EMR, one of which is by providing training on the use of EMR to health workers. This research aims to determine the effectiveness of EMR training on the readiness of health workers in using EMR in health services. This research uses meta analysis and systematic review methods with the PICO model (P = EMR users, I = EMR training, C = Non EMR training, O = readiness to use EMR). Articles were obtained through searching articles in the PubMed database. The articles used are full-text articles from 2019 to 2024. Articles were selected using the PRISMA flow diagram. Articles were analyzed using the RevMan 5.3 application. A total of 5 articles analyzed came from Ethiopia. The study results show that EMR training can increase the readiness of health workers to use EMR to support health services (aOR = 1.87; CI 95% = 0.92 – 3.79; p = 0.08). Health workers who receive EMR training will be 1.87 times better prepared to use EMR in health services than health workers who do not receive previous EMR training.

Hanna Syahria; Dwiki Aditya; Devina Febriyanti; Nur Habibatus; Neno Sri +3 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

Hanna Syahria; Dwiki Aditya; Devina Febriyanti; Nur Habibatus; Neno Sri +3 more

Pemberdayaan Masyarakat: Jurnal Aksi Sosial 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

Surachman Surachman; Sanae Sanae; Suminah Suminah; Samsiyah Samsiyah; Hernawati Hernawati +1 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Character can be formed and developed which is a person's characteristic from human behavior. Character can also be influenced by various things such as the human family's own experiences, the surrounding environment, religion, and a person's personality. The aim of Community Service (PKM) in the religious sector by the KKM group 40 of Cikerai Village is to increase children's participation in the formation of religious character through positive activities, namely religious activities. This needs to be done considering technological developments and the digitalization era that is currently trending in society. This PKM method uses a PKM approach based on community participation actions. The PKM results show that religious activities in the Cikerai Subdistrict area are quite strong in the community considering that there are still religious figures and community leaders who still adhere closely to religious and cultural principles. So there was collaborative participation from both children and religious leaders around the Sambidingko Village mosque as well as KKM students who took the initiative to hold this religious activity.

Muhammad Nafi’ Maula; Ahmad Muzaki Aziz; Putri Febriana Setianingtyas; Nailla Mariska Alhumaira; Lilif Mualifatul Khorida Filasofa

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The creative economy is a concept for realizing sustainable economic development based on creativity. Improving the welfare and prosperity of society in a country is very dependent on the level of economic development. Developing a village economy means making the village economy independent. Cepokomulyo Village is a village with an area that is mostly agricultural land and local crafts that have the potential to be marketed more widely. This makes it easier for people to explore economic potential through abundant fertile land to fulfill their daily activities. However, this potential has not been fully developed optimally due to limited infrastructure, human resources and market access. With this, KKN UIN Walisongo Semarang students play a role in empowering MSMEs to increase and disseminate the economic potential that exists in Cepokomulyo Village by carrying out several activities including holding educational seminars related to digitalization by inviting speakers who are experts in their fields to increase community insight into the economic and digital fields. marketing, providing skills training through processing village agricultural products, as well as helping to build marketing networks. This research uses qualitative research methods through primary and secondary data collection. Meanwhile, the subjects of this research are MSMEs in Cepokomulyo Village. It is hoped that the MSME development empowerment program will have an impact on effective and productive sales, higher quality, and products that can be recognized by all groups in order to compete at national and international levels, provide motivation to the community, and reach wider marketing reach.

Fajar Gumilang; Ilham Pratama; Imron Rosidi N.H; Puji Rahayu; Sri Lestari

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

The development of digital technology and the need for energy efficiency are two important elements in advancing the village economy, especially through the Micro, Small and Medium Enterprises (MSME) sector. The digitalization of MSMEs opens up great opportunities for village business actors to expand markets, increase productivity and integrate technological innovation in their operations. Meanwhile, electricity efficiency not only has an impact on reducing production costs, but also contributes to environmental sustainability. This research aims to analyze the impact of digitalization and electricity efficiency on village economic progress through the development of MSMEs. This study examines how digitalization can increase market access and competitiveness of MSMEs in villages, as well as how implementing energy efficiency practices can reduce the burden of operational costs faced by business actors. Apart from that, this research also discusses the challenges faced by MSMEs in villages in adopting digital technology and energy efficiency practices, as well as solutions that can be implemented to overcome these challenges. The research results show that the integration of digitalization and electricity efficiency can make a significant contribution to improving the performance of MSMEs in the village, which in turn has a positive impact on improving the overall village economy. Successful implementation requires strong support from governments, technology providers and local communities to ensure the sustainability of these initiatives

Mafaza Auliya Farda; Naida Maharani Khomsah; Siti Syara; Khoirina Ayu Wardhani; Maulida Alexandria Dewi +4 more

Jurnal Pelayanan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Developing a marketing strategy for corn agricultural products is an important step to increase the competitiveness and income of corn farmers in Indonesia. Corn as one of the main agricultural commodities has great potential to meet food and industrial needs. This discussion aims to analyze the current conditions of the corn market, identify the challenges faced by farmers, and formulate effective marketing strategies. The results of the discussion show that factors such as product quality, price and market accessibility greatly influence the success of corn marketing. Apart from that, the use of information technology and digital marketing has also been proven to increase market reach and distribution efficiency. Based on these findings, recommended marketing strategies include strengthening distribution networks, improving product quality through training for farmers, and using digital platforms for marketing. By implementing this strategy, it is hoped that corn farmers can increase their income and contribute to national food security

Sania Rizqiatur Rohmah; Vonny Aurellya Pratama; Mohammad Yamin Darsyah; Eka Dimas Kartika Robiatul Adawiyah; Gustan Alnadsyah +2 more

Jurnal Kemitraan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

Indonesia's economic and social transformation has been significantly reinforced by the implementation of the Quick Response Code Indonesian Standard (QRIS) through digitalization. This research investigates the impact of the implementation of QRIS on the digitalization of MSMEs in the promotion of religious moderation and the establishment of social harmony. This research discovered that the adoption of QRIS not only enhances transaction efficiency and financial inclusion, but also fortifies social interactions among individuals from a variety of backgrounds, through surveys and direct assistance to 30 MSMEs in Pudakpayunh Village. The findings indicate that QRIS plays a role in the reduction of economic inequality, the enhancement of welfare, and the reinforcement of ethical values in business, all of which contribute to the establishment of a more harmonious and moderate social life. As a result, the implementation of QRIS is not only pertinent in an economic context, but also as a means of enhancing social cohesion and diversity in Indonesia.

Elvin Nury Khirdany; Rokip Rokip; Fatimatuz Zahrah; Faisol Faisol

Faedah : Jurnal Hasil Kegiatan Pengabdian Masyarakat Indonesia 2024 FKIP, Universitas Palangka Raya

Technology in the era of revolution 4.0 is no longer a foreign object in society but has become something that almost all human activities involve technology. However, there is a problem, namely that many of the younger generation do not know about artificial intelligence.  The lack of knowledge and examples of artificial intelligence applications can be an obstacle for the younger generation to start studying artificial intelligence from an early age.  Therefore, training regarding artificial intelligence needs to be socialized to students at Vocational High School Sampang so that they understand the scope and application of artificial intelligence. The method used in this community service uses survey, lecture and discussion methods. It is hoped that this socialization will provide openness for teenage students to understand and utilize quality technology. This community service provides benefits both for service partners or participants and for service members, including: (1) increasing knowledge related to generation Z, namely technological developments with the presence of artificial intelligence; and (2) after attending the training, participants expressed a high level of satisfaction with the implementation

Nanda Putri Widianti; Sri Trisnaningsih

International Journal of Economics, Management and Accounting 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The rise of digital-based financial service platforms that help MSMEs as a sales transaction tool has many benefits for MSMEs, one of which is making it easier to prepare financial reports based on EMKM SAK because the digital payment system is able to store sales recaps accurately. The use of financial service platforms is also used by several MSME players in Lakarsanti District, Surabaya. For this reason, the author's aim is to analyze whether the use of digitalization of the payment system affects the preparation of financial reports in MSMEs in Lakarsantri District. Qualitative research with descriptive analysis methods. Also, semi-structural interviews were conducted with MSME business actors in Lakarsantri District. The results of this research are that many MSMEs in Lakarsantri District already use digital payment systems, but there are still many MSMEs that do not prepare financial reports. There are MSMEs that carry out simple financial records manually, only recording income and expenditure information, which is far from following EMKM SAK. And several MSMEs that have used digital payment systems and carried out simple financial records have felt helped by accurate transfers and transaction recaps.

Cahyani Kurniastuti; Priyo Susilo; Ismayudin Yuliyzar; Putra Pratama; Suparman Suparman

Jurnal Pengabdian Sosial dan Kemanusiaan 2024 Lembaga Pengembangan Kinerja Dosen

The aim of implementing community service in Benda sub-district is to support business actors in promoting SME products in Benda sub-district, Tangerang-Banten City. This activity began with a preparation and field survey stage, which involved direct discussions with the village administrators and village officials of Benda Subdistrict to identify the needs, opportunities and challenges faced by SME business actors. Next, the service team carries out the socialization and training stage, which includes five important aspects: (1) how to create attractive products, (2) choosing a strategic location, (3) practice of creating easy promotional content on social media, (4) distribution strategy products to reach customers, and (5) online marketing. This activity aims to produce SMEs in Benda sub-district, especially home-based businesses, who have an entrepreneurial spirit so they are able to create good marketing strategies. This research aims to optimize the application of digitalization to MSMEs in Benda Subdistrict, Tangerang City, in order to strengthen their position in increasingly dynamic business competition. Through Community Service with seminars and workshops held to provide motivation and marketing strategies as well as introduce digital technology in MSME business operations. The results show a significant increase in MSMEs' abilities and understanding of marketing strategies and the use of digital technology to face healthy competition.  

Indira Aisha; Yasinta Istighfan; Ita Karimatussya’fi; Awang Kurniawan; Muhammad Kholil +1 more

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The Community Service Program (KKN) of UIN Walisongo in Sendang Dawung Village, Kendal Regency, aims to develop the local economy by strengthening Micro, Small, and Medium Enterprises (MSMEs). Intensive discussions with the village community identified various local potentials, such as agricultural products, handicrafts, and traditional processed foods. However, challenges faced include limited capital, restricted market access, and a lack of managerial skills. To address these issues, a series of workshops and mentoring programs were designed, covering business management training, product quality improvement, business digitalization, and ongoing support. Additionally, collaboration with various local stakeholders, such as the Cooperative and MSME Office and financial institutions, was established to enhance support for village MSMEs. The results of this program are expected to increase the competitiveness of MSME products, open up broader market access, and ultimately improve the welfare of the Sendang Dawung Village community

Gyska Indah Harya; Pelangi Nerisa Arfina; Hilda Febrianti Sukma; Kadek Adynda Tasheya; Gadis Cantik Bunga Tunjungwangi

Jurnal Pengabdian Masyarakat Waradin 2024 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Education is a vital and important aspect of a country's development and its ability to compete globally. The education concept emphasizes the development of students' character, critical thinking skills, social skills, and teacher skills to provide effective and engaging learning. The educational program includes Socialization and Computer Learning Techniques, Digitalization of Learning through educational videos, and EcoPrint. The program is conducted at SDN I Semolowaru, Surabaya, aiming to improve the quality of education and meet local needs. The program is conducted by 28 KKN students at the National University "Veteran" East Java, providing training and guidance. The results show that students with new perspectives are more likely to succeed, and 80% of students are able to understand all materials provided during learning. This program can support the Indonesian Education and Culture Program in educating the nation's children.