Publication Search

This study aims to determine the effect of service quality on customer satisfaction at Erablue Electronic Shop in Tangerang City. This research uses quantitative methods using SPSS 25 software as a hypothesis test. This study uses a measurement instrument in the form of an interval scale which requires respondents to express the effect of service quality on their satisfaction in shopping, using a Likert scale. The data collection technique used a judgmental sampling method with a sample size of 120. The results of this study indicate that Service Quality has a positive effect on Customer Satisfaction at Erablue Electronic Stores in Tangerang City.

In the rapidly evolving era of digitalization, the roles of halal certification and digital marketing strategies are increasingly influencing consumer behavior and their demands for products and services. This article aims to unveil the pivotal roles of halal certification and digital marketing strategies in shaping consumer preferences in the digitalization era. Halal certification has become a crucial factor in meeting the needs of consumers who are becoming more conscious of religious and health aspects in their products and services. On the other hand, changes in technology and consumer behavior have opened new doors for digital marketing, especially through online platforms and social media. This article dissects how halal certification impacts consumer purchasing decisions in the digital environment and how digital marketing strategies can be employed to enhance awareness and understanding of halal products. By analyzing the impact of the combination of these two factors, this article provides deep insights into how the roles and interactions between halal certification and digital marketing strategies affect consumer demands in the current digitalization era. The findings of this research have significant implications for companies aiming to meet the diverse and discerning demands of consumers. With a better understanding of how halal certification and digital marketing can work together, companies can design more effective strategies to reach and retain consumer preferences in a competitive and ever-changing business environment.  

This research is based on problems regarding students who are less interested in participating in extracurricular activities, students in the process of participating in extracurricular activities are less enthusiastic about following directions, and lack the ability to focus. With this, the problem can be formulated from this, namely what are the factors that influence students' interest in choosing extracurricular activities at SMPN 4 Bukit Barisan District. The aim of this research is to reveal the factors that influence students' interest in choosing scout and tahfidz extracurricular activities at SMPN 4, Bukit Barisan District, 50 City District. This type of research uses field research which is descriptive quantitative using factorial analysis. The key informants were class VII students and class VIII students, as well as supervising teachers in extracurricular activities. To collect data, the authors conducted interviews and questionnaires (questionnaire). After the data is collected, it is processed and analyzed. The result of the research is that students' interest in choosing extracurricular activities at SMPN 4 Bukit Barisan District. Factors that influence student interest are intrinsic factors which include ability, temperament, character, physical structure, teachers, facilities, peers, habits. . The results of the analysis obtained are the matrix component values ​​for the ability variable (0.852), temperament variable (0.727), physical structure variable (0.835), teacher variable (0.849), facility variable (0.816), peer variable (0.851), parents (0.821 ), habit variables (0.812). From the results of this research it can be concluded that the variables are willingness, needs, motivation, family support, school environment. So the researcher concludes that the most dominant factor influencing students' interest in choosing extracurricular activities is the factor that has the highest value, namely ability variable (0.852). This shows that most students' interest in choosing extracurricular activities is influenced by the students' own abilities, so teachers should always arouse students' interest in choosing extracurricular activities through developing the factors that influence them in each extracurricular activity, especially the students' abilities.

This research is motivated by the fact that there are still OSIS members who are engrossed in social media, there are still OSIS members who are not able to communicate well when asked to appear, there are still OSIS members who lack the courage to express their opinions in front of the forum, there are still OSIS members who are not lacking in courage, appreciate, for example, whwn friends have on opinion, there are still OSIS members who don’t care, for example when a friend is in trouble, there are still OSIS  members who are negligent in their duties, there are still OSIS members who are less active in, for example, asking questions and it is difficult for OSIS members to apply a friendly charakter. and communicative, and so on. The purpose of this research is to find out the OSIS activities, find out the friendly and communicative character education contailed in the OSIS activities and to find out the impact of OSIS activities on friendly and communicative charakter. The type of research used is descriptive qualitative. Data collection techniques using observation, interviews and documentation. The data analysis techniques used are data reducation, data display, and data verification. Result of research at MAN 3 Agam: OSIS routine gate picket activities, cleaning prayer rooms, scheduling calls to prayer and prayers, muhadharah and meetings. Non-routine activities MAN Competition, Classmeeting, LDK, class XII farewell, HBN, HBI. LDK OSIS activitie, muhadharah, meetings, MAN Competition, Classmeeting, teacher’s day, class XII farewell can educate friendly and communicative charakter. The impact of this OSIS activitiy is that OSIS administrators can communicate politely, be good listeners, be attentive, cooperate, be respectful and be active.

This research applies a qualitative descriptive method with the aim of describing and analyzing the issues found. This qualitative approach is based on collecting primary and secondary data. Primary data in this research was obtained through observation, interviews, and documentation, while secondary data was obtained through books, previous research, and articles relevant to this research. The data source in this research is interview transcripts obtained from a number of respondents called research informants. The informants were selected based on a certain method because their abilities or positions were deemed to be able to describe the problem that would be the object of research. The informants for this research were four people consisting of one head of the human resources division and three non-human resources division staff. The main objective of this research is to understand the employee work environment at the Female Daily Network company, including what factors influence the employee work environment and how the Female Daily Network creates a positive work environment. The results of this research show that respondents responded to the questions asked by researchers regarding the work environment. When interviewed by researchers, employees revealed that they noted differences in room arrangements at Female Daily Network, which also led to a lack of a sense of togetherness between various departments. This indirectly hinders social interaction and communication between employees from different departments within the company. This finding is strengthened by interview results which show that when problems arise in an unhealthy work environment, differences in room arrangements are one of the factors that play a role. The different room arrangements are carried out with the aim of limiting interference between divisions, so that employees can focus more on carrying out their duties.

This study aims to analyze the effect of employee training and compensation variables on employee performance variables. The type of research used is quantitative method with descriptive analysis. The data collection technique was carried out online in the form of a questionnaire with the help of the Microsoft Forms application using a Likert scale of one to five and obtained by a simple random sampling method on 32 respondents with the criteria of office workers or employees. The data analysis techniques used in this study are: Outer Model with the calculation of Convergent Reliability, Discriminant Validity, Composite Reliability, Cronbach's Alpha, VIF and Inner Model with calculations on R-Square, Adjusted R-Square, and f-Square hypothesis testing on the calculation of T statistic, P-Value, and Original Sample using SmartPLS (Partial Least Square) software version 4. The results showed that: 1) Employee training has a positive and significant effect on employee performance with t test results of 3,774, p-value 0.000, and positive Original Sample. 2) Compensation has a positive and significant effect on employee performance with a t-test result of 3.454, p-value 0.001, and positive Original Sample. 3) Employee training and compensation together have a positive and significant effect on employee performance with an R-Square result of 0.650 or 65% influence. Recommendations from this study are to add independent variables and expand the population area for better results.    

. This research aims to determine the level of public satisfaction with public services at the Sa'tandung Lembang Office, Saluputti District, Tana Toraja Regency. This type of research is quantitative descriptive research. The data collection techniques used in this research were interviews, observation, documentation and questionnaires. The data analysis technique uses analysis and interpretation of the Community Satisfaction Survey (SKM). The results of research and discussion regarding the level of public satisfaction with public services at the Sa'tandung Lembang Office, Saluputti District, Tana Toraja Regency based on PermenPAN-RB number 14 of 2017 are seen from the 9 elements that have been implemented, so the SKM value obtained after conversion is a service SKM unit of 87 .75 service quality B which means Good. Based on indicators of public satisfaction with public services at the Sa'tandung Lembang Office, the SKM element was obtained whose highest value was cost reasonableness = 4 with a conversion value of 100, very good performance, and the lowest element was completion. time = 3.31, conversion value 82.75, good performance.  

Nopi 'Sapa' 2023. Analysis of Consumer Behavior on Purchase Intention at the To'Pao Art Market. This research is to find out how to analyze consumer behavior towards buying interest in the to'pao art market. This type of research uses descriptive qualitative research in which researchers develop consumer behavior towards buying interest at to'pao art markets. The results of this study indicate that there are several factors that influence buying interest in the to'pao art market, namely: 1. Cultural factors influence a person's purchasing decision to follow the customs of the community, or ethnic groups collect and wear when attending certain events. 2. Social factors influence the influence of reference groups, family, and roles and status to cause a person to make a purchase intention in order to gain recognition in society. 3. Personal factors are influential because work, age, and economic conditions encourage someone to make a purchase intention. 4. Psychological factors affect purchase intention through motivation, information, and influence from other people so that it automatically causes a positive perspective on an item.  

The aim of the research to be achieved is to analyze marketing Bauranes in PO. Metro Permai Bus Makale Utara District in increasing the number of passengers based on the marketing mix (7P marketing mix). The research method used is descriptive using a qualitative approach to provide an overview of the problem under study. The data analysis technique used is the marketing mix marketing strategy. Then the results obtained by applying the marketing mix mix are obtained that PO. Metro Permai Buses increase consumer interest by providing a variety of products according to customer needs and affordable prices for each type of bus, as for the location of the PO. The Metro Permai bus located in the city center is the right strategy that makes it easier for consumers when they want to buy tickets, making it easier to make payments via transfer so that consumers who are unable to pay can pay via transfer.   Keywords: Marketing Mix, 7p, And PO. Permai Metro Buses

Banking is a financial institution that plays an important role in a country’s economy. One of the current economic developments in Indonesia is the emergence of sharia-based financial institution, one of which is sharia banking. Like the function of banking itself, namely as an intermediary between people who need capital and people who have excess capital. One of sharia banking services is financing, namely the distribution of money by banks to costumers who need working capital. The bank provides capital to customers as business capital whose business result are calculated from the results according to the agreement. But in reality, it is not uncommon for customers to fail to pay for this financing. One of the reasons for the cessation of funding itself is the possibility of worsening business conditions. To minimize the risk of bad financing itself, banks must be able to make clear rules. In this article, Bank SUMUT Syariah Karya Rantau Prapat discusses various strategies for dealing with bad financing.

A company's success or failure is determined by the strategy, theory and marketing management applied. This research was conducted to find out what marketing strategies for easy mudharabah savings products are used by Bank Syariah Indonesia KCP Medan Juanda to increase the number of customers. This research uses descriptive qualitative analysis methods, using primary data, namely the researcher took data directly by interviewing the Marketing Funding BSI KCP Medan Juanda and secondary data secondary data obtained from documents, scientific journals, books and literature related to the research problem. The results obtained were that BSI carried out a marketing strategy, one of which was by implementing the 4p marketing mix, namely (product, price, promotion, place). BSI must be able to estimate strategic locations, collaborate with other agencies, expand market share, improve quality and innovate.    

Abstract.The purpose of this research is to find out: (1) How the Islamic dimension of service affects consumer satisfaction at the Indah Syariah Sibuhuan Hotel, (2) Is there an influence of the Islamic dimension on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. The type of research used in this research is quantitative research. In this quantitative method, research is carried out directly in the field or at the research location. The research approach used in this research is in the form of a direct survey to customers. Surveys are carried out by distributing questionnaires to customers. The results of this research show that the Islamic dimension of service on consumer satisfaction at the Indah Syariah Sibuhuan Hotel is very influential. The better the Islamic dimension of service provided, the higher the level of satisfaction when using the services of the Indah Syariah Sibuhuan Hotel. Hotel Indah Syariah Sibuhuan consistently provides high quality services to consumers, so that consumers feel satisfied with the service they receive. Aspects of service such as reliability, trust, appearance, empathy and responsiveness offered by the hotel, these are the Islamic dimension variables partially have a positive and significant effect on consumer satisfaction at the Indah Syariah Sibuhuan Hotel. With the regression coefficient for the Islamic dimension variable (X) being positive, the resulting t value of 5.076 is more than the t table of 1.672 with a significance of less than 0.558. This means that the Islamic Dimension variable (X) partially has a positive and significant effect on Consumer Satisfaction (Y).    

The aim of this research is to find out how the basic price of furniture production is determined and constrained by Islamic economics in Taman Rajo District. This type of research is descriptive qualitative with primary and secondary data types. The data collection technique in this research uses observation, interview and documentation techniques, while for data analysis the researcher uses domain, textonomic and componential analysis. The results of the research explain that determining the basic price of furniture production according to Islamic economics in Taman Rajo District is carried out using several methods, including furniture business actors in Taman Rajo District determining or calculating the cost of raw materials used to produce furniture products. Business actors calculate labor costs which are calculated based on the results of the products produced and business actors calculate overhead costs which are costs incurred apart from raw material costs and labor costs in the production process. Obstacles in determining the basic price of furniture production according to Islamic Economics in Taman Rajo District include limited business capital which has an impact on determining production prices because the supply of raw materials is less affordable due to limited business capital for furniture business owners. Apart from that, the obstacle in determining the cost of production is that the strategic market target has not been achieved because the marketing strategy implemented by the business owner has not been maximized so that determining the cost of production is still based on the number of customers who order furniture products.

This study aims to see the contribution of loneliness to cybersex behavior in adolescents. The hypothesis test used was simple linear regression analysis with 150 subjects aged 15-21 years, which were determined by snowball sampling technique. The measuring instruments used were the Cybersex Scale and the Loneliness Scale compiled by researchers based on aspects of Delmonico & Miller (2003) and Russell (1996). This study found that loneliness contributes significantly to cybersex with an R Square value of 0.090, which indicates that loneliness makes an effective contribution of 9% to cybersex behavior in adolescents.

This research examines how to improve the quality of premarital coaching in the RW 5 hall, Morokrembangan subdistrict, Surabaya city. Coaching is efforts, actions and activities carried out effectively and successfully to achieve better results. In general, coaching is considered a planned lifestyle improvement. Everyone has certain goals in life and wants to achieve these goals. If this life goal is not achieved, then people will try to rearrange their lifestyle. Premarital coaching is a knowledge and skills-based training program that providesand information related to marriage. Like how to maintain and maintain the integrity of the family. The research method used is descriptive qualitative to understand and explain the meaning behind reality. The aim of this research was to measure the effectiveness of improving the quality of premarital coaching in the RW 5 hall, Morokrembangan subdistrict, Surabaya city.

This research aims to determine the effect of good corporate governance, leverage,  and firm size on risk disclosure in banking companies listed on the Indonesia Stock Exchange in 2019-2021. The population in this research are banking companies listed on the Indonesia Stock Exchange in 2019-2021. The sampling technique used purposive sampling technique and obtained 33 companies with a research period of 3 years. The analytical method used in this study is multiple linear analysis using SPSS software version 25.0. Based on the results of the research conducted, it was found that, (1) the Independent Board of Commissioners has no effect on risk disclosure, (2) the Audit Committee has a positive effect on risk disclosure, (3) Leverage has a positive effect on risk disclosure, (4) Firm Size has a positive effect on risk disclosure.

This research was conducted to determine the role of liquidity in mediating the influence of company size and business risk on the profitability of banking companies listed on the Indonesia Stock Exchange (BEI). The population in this study was 57 companies in the banking sub-sector listed on the Indonesian Stock Exchange. Based on the predetermined criteria, 32 banking companies were obtained, so that the research sample studied amounted to 96 sample data. In this research, the data analysis technique used is the path analysis technique with the help of the Smart-PLS 4 application. The research results show that partially the variable Size, NPL, and LDR do not have a significant effect on ROA, while the BOPO variable has a significant effect on ROA. Size does not have a significant effect on ROA through LDR as a mediating variable. NPL does not have a significant effect on ROA through LDR as a mediating variable. BOPO does not have a significant effect on ROA through LDR as a mediating varia.

The purpose of this study was to find out the strategy for the Kinako Fabric in Tana Toraja district. The type of research used in this research is descriptive qualitative, namely managing information data from observation based on the facts that exist in the Kinako Fabric Shop. The types of data used are primary data and secondary data. The stategy used at the Kinako Cloth Shop is the marketing mix 4P (Product), (Price), (Promotion), (Place). Product strategy in the from of adding cloth products, Pricing strategy by providing price discounts, Promotion strategy though social media facebook and whatsapp as well as direct promotion by word of mouth, the price is quite strategic and very easy to reach potential customers. This strategy is carried out to add customers and to increase sales results.  

Marketing in a company is a function that determines the company's success in making a profit. One activity that has an important role in marketing is the distribution of goods and services. Apart from that, determining prices is also important in increasing sales. The aim of this research is to determine the effect of distribution and price on increasing sales. This type of research is qualitative using a literature review method whose sources are obtained from the latest journals in the last 5 years. The results of this research are that distribution can increase product sales. Distribution plays an important role in determining the sales volume that a company can achieve. Price can influence increased sales. If the company is correct in determining the price of its product, it will have an impact on increasing sales of the product.  

This study aims to determine accountability in the financial management of Lembang sereale. This type of research uses qualitative research where the author observes, interviews, records, and analyzes the object of research, data obtained through interviews and documents obtained in connection with the problem studied.  The results of this study show that Lembang's financial accountability is good as seen from the Minister of Home Affairs regulation no. 20 of 2018 starting from the process of planning, implementation, administration, reporting and accountability has been implemented properly.