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The trend of handmade accessories, particularly macrame holders, has experienced significant growth alongside increasing public interest in products that emphasize both aesthetic value and multifunctionality. This study aims to provide an in-depth analysis of the marketing strategies implemented for CHARMEE, the Macrame Multifunction Holder, highlighting the integration of artistic elements, innovative design, and practical utility within handicrafts. Employing a qualitative descriptive method, primary data were collected through surveys of 35 respondents aged 20–35 years. The findings reveal that the use of high-quality materials, designs that are responsive to market trends, and the strategic utilization of social media and digital platforms for promotion are the main factors driving the product’s appeal and competitiveness. These results affirm that handmade products, when combined with creative and innovative marketing strategies, possess substantial potential to develop as high-value economic ventures in the era of creative entrepreneurship. The implications of this study underscore the importance of continuous innovation and adaptability to market dynamics in maintaining business relevance and sustainability.

This study aims to analyze the influence of word of mouth communication on consumer purchasing interest in the food sector. The method used is a literature study with a descriptive qualitative approach, where data is obtained from various scientific articles and relevant journals that discuss the relationship between word of mouth and consumer behavior. The results of the analysis show that word of mouth has a positive and significant influence on increasing consumer purchasing interest. Important elements of word of mouth, such as recommenders (talkers), interesting topics of conversation, information dissemination media, consumer participation, and message effectiveness, have been shown to play a major role in shaping perceptions, building trust, and driving purchasing decisions. In addition, the power of personal recommendations delivered informally is considered more credible and convincing than conventional promotions. Therefore, word of mouth strategies are an effective and cost-effective marketing tool for culinary business actors to increase consumer appeal, trust, and loyalty in a sustainable manner.  

Language is closely related to social and cultural aspects, including in the process of learning foreign languages such as Mandarin. Effective Chinese language learning does not only focus on linguistic aspects, but also requires an understanding of the culture of origin of the language. The purpose of this paper is to analyse the application of culture-based learning in increasing motivation to learn Chinese. The method used is literature study or library research, with documentation technique as data collection method and content analysis technique as data analysis method. Based on the analysis of twelve research articles, it was found that the integration of cultural elements such as traditional games, visual media, and Chinese pop culture can create a learning experience that is fun, interesting, and encourages students' curiosity towards Chinese. In conclusion, culture-based learning is proven to have a positive influence on motivation to learn Chinese and can be used as an alternative teaching strategy that is more contextual and fun.

This article explores the dimensions of spiritualism and existential feminism in the short story Umi Kalsum by Djamil Suherman using a qualitative descriptive approach combined. The study focuses on interpreting symbolic and ideological elements within the text that reflect the search for life’s meaning, spiritual awareness, and the position of women within a patriarchal social structure. Data were obtained through literature review and analyzed in depth through the processes of data reduction, presentation, and interpretive reflection, with validity ensured through source triangulation and repeated readings. The findings reveal that the character Umi Kalsum represents a devout woman who lives under strict social norms, yet possesses strong spiritual and inner resilience. Spiritual values are reflected in her submissive and sincere acceptance of suffering, while existential feminism is expressed through her inner conflict and struggle for personal freedom. The protagonist’s tragic end serves as a symbolic protest against the restrictive social order imposed on women. This short story illustrates how spiritual experience and existential awareness can act as liberating forces in the face of gender-based injustice.

This research is motivated by the importance of evaluating Indonesian language textbooks in elementary schools to ensure they comply with the standards set by the National Education Standards Agency (BNSP).This research aims to describe the feasibility of the Indonesian Language textbook: Children Who Change the World for grade VI of elementary school based on the BNSP instrument, which includes aspects of content, language, presentation, and graphics. The approach used is descriptive qualitative with content analysis techniques on books published by the Book Center in 2022. The results of the study showed that the book obtained an average score of 80%, with the quality of content, language, and presentation being classified as good, although there were shortcomings in the cover and completeness of the book elements. This book is suitable for use with several improvements to increase its effectiveness as a teaching material.  

This study aims to analyze the power of sentence structures in constructing conflict narratives in news reports about a foreign national (WNA) causing a disturbance in Kalibata City. Through a syntactic analysis approach, this research examines how sentence structures, lexical choices, and information hierarchies influence public perception of the incident. The data is analyzed using modern syntactic theory and critical discourse analysis, referencing the works of Fairclough (2020) and Halliday (2021), which emphasize the relationship between language structures and media power. The findings reveal that the use of passive constructions, subordinate clauses, and repetition of conflict-related elements intensify the dramatization and tension within the narrative. Thus, syntactic power in news texts does not merely convey information but also constructs a social perception of the reported conflict. These findings contribute to critical linguistic studies and media literacy.

This research aims to conduct a juridical analysis of cases of circulation of illegal cosmetic products. The method used is normative-dogmatic juridical research, which focuses on relevant legal doctrines and principles. The approach used is a conceptual approach and a statutory approach, with primary legal sources including the Health Law, BPOM Regulations, the Criminal Code (KUHP), and the Criminal Procedure Code (KUHAP). Secondary legal sources include journals, books, and other references that support the analysis. The results show that the distribution of illegal cosmetic products that do not meet safety and quality standards, as in the case of the defendant Megawati binti Rahmat alias Mega in verdict number 39/Pid.Sus/2020/PN Slr, is a serious violation of health law and consumer protection in Indonesia. Based on the principle of liability based on the element of fault, the defendant can be held legally responsible because it is proven that she distributed cosmetics without a distribution permit containing hazardous substances such as mercury. The Panel of Judges considered that the defendant's actions fulfilled the elements of unlawful acts in accordance with Article 1365 of the Civil Code and Article 196 of Law of the Republic of Indonesia Number 36 of 2009 concerning Health. The implications of this research emphasize the importance of strict law enforcement and the application of the principle of responsibility to protect public health from dangerous cosmetic products.

The rise of digital technology has transformed the way political messages are conveyed, notably through digital advertising platforms that often incorporate subtle propaganda using engaging and persuasive content. This study investigates the link between propaganda and digital advertising, focusing on their impact on public perception, especially during political campaigns. Applying a descriptive qualitative approach, the research involves content analysis of political advertisements and interviews with active social media users. The findings show that political ads frequently embed propaganda elements through emotional storytelling and symbolic imagery. Many viewers remain unaware that such messages are designed to influence their opinions. The study concludes that digital platforms serve not only as marketing tools but also as powerful vehicles for covert propaganda. Therefore, strengthening media literacy is crucial to help the public critically interpret political content online.  

This study aims to analyze the power of sentence structures in constructing conflict narratives in news reports about a foreign national (WNA) causing a disturbance in Kalibata City. Through a syntactic analysis approach, this research examines how sentence structures, lexical choices, and information hierarchies influence public perception of the incident. The data is analyzed using modern syntactic theory and critical discourse analysis, referencing the works of Fairclough (2020) and Halliday (2021), which emphasize the relationship between language structures and media power. The findings reveal that the use of passive constructions, subordinate clauses, and repetition of conflict-related elements intensify the dramatization and tension within the narrative. Thus, syntactic power in news texts does not merely convey information but also constructs a social perception of the reported conflict. These findings contribute to critical linguistic studies and media literacy.

. Advertisement is a communication tool containing symbolic messages to shape consumer perception and persuade behavior. One of the notable advertisements is the herbal product Tolak Angin, with the slogan “Orang Pintar Minum Tolak Angin”. The purpose of this study is to analyze the meaning of the messages contained in the slogan and how this advertisement forms a consumer image through the symbols and narratives conveyed. This research uses a descriptive qualitative approach with a literature review method and Roland Barthes' semiotic theory as an analysis knife. This theory is used to see meaning through three layers, namely denotation, connotation, and myth. Tolak Angin advertisements are analyzed based on visual elements, character expressions, colors, verbal text, and other symbols that appear in the broadcast. The result shows that the advertisement constructs an image of a smart, modern, and health-conscious consumer through symbolic representation. It also creates a myth that consuming herbal medicine is a sign of intelligence and awareness of healthy living.

This research investigates how e-service quality and customer experience influence customer satisfaction among GoRide users in Bandar Lampung. The study is motivated by the growing reliance on online transportation services in Indonesia and the crucial role of customer satisfaction in fostering user loyalty. Employing a quantitative method with a survey design, data were gathered through questionnaires from 125 purposively selected respondents. The data were analyzed using multiple linear regression via SPSS. Findings indicate that both e-service quality and customer experience positively and significantly affect customer satisfaction, both individually and collectively. Key elements such as the app’s efficiency, security, and reliability, along with user experience factors like accessibility, promise fulfillment, and personalized service, are shown to be major contributors to the satisfaction of GoRide users in the area.

This study examines how the power of a slogan and visual elements are able to form a strong brand image and is inherent in the memory of consumers, focusing on the study of the Indomie brand. Through the approach of literature review, this study synthesizes various research results and previous reference sources to explore the role of the slogan “Indomie Seleraku” in creating collective memory in the community. Qualitative descriptive approach was used to examine secondary data derived from interview documentation and analysis of Indomie advertising content from various time periods. From the results of the literature review, it can be concluded that the strength of the Indomie brand does not only come from the quality of its products, but also from a consistent marketing communication strategy that is able to generate emotional resonance among consumers. Indomie effectively combines elements of local culture, attractive visual displays, and slogans that are easy to recognize and remember. This combination plays a role in creating an emotional connection between the brand and its consumers, while strengthening public perception of Indomie as part of the daily consumption culture. In addition, thematic advertisements launched at special moments such as the month of Ramadan, as well as the launch of certain regional flavors, also strengthen Indomie's position as a brand that is relevant to local values and national identity. This study confirms that the success of a marketing communication strategy depends not only on the message conveyed, but also on the way it is presented visually and verbally that is able to build emotional experiences and deep meaning for consumers.

Millennials and Generation Z have made coffee shops a part of their lifestyle. Unlike previous generations, who spent more time at malls. In response to the changing consumer behavior of these different generations, digital marketing strategies have become an effective approach for businesses, including those in the coffee industry. This study aims to analyze Fore Coffee's digital marketing strategies in attracting Millennial and Gen Z consumers. The research was conducted using a descriptive qualitative approach. The research data was sourced from observations of Fore Coffee's digital marketing activities on various social media platforms, as well as in-depth interviews with consumers from the Millennial and Gen Z generations. The results of the study indicate that the digital marketing strategies implemented by Fore Coffee have proven to be an effective approach in attracting attention and building engagement with Millennial and Gen Z consumers. The success of these strategies is supported by the utilization of various digital marketing elements, including the presentation of engaging and interactive content, collaborations with influencers who have credibility in the coffee industry, and the use of video as the primary medium for marketing communication. The Tani Series campaign, which highlights sustainability and the involvement of local coffee farmers, is a concrete example of how Fore Coffee builds a brand image that not only sells products but also has strong social value. Additionally, the collaboration with Mikael Jasin, a professionally recognized barista at the international level, further strengthens Fore Coffee's trust and appeal among young consumers. This study suggests that Fore Coffee should continue to innovate in creating content that is not only engaging but also has strong differentiating value. Furthermore, the dynamic changes in consumption trends and customer preferences demand that Fore Coffee be more responsive in adapting its marketing strategies to remain relevant to the needs and expectations of Millennial and Generation Z consumers.

This article analyzes the juridical construction, practical implementation, and problematics of corporate criminal liability in corruption cases in Indonesia. Employing a normative-juridical approach with analytical-evaluative dimensions, this research examines primary, secondary, and tertiary legal materials, as well as data from in-depth interviews with key informants. The results indicate that despite the legal framework accommodating the concept of corporations as subjects of criminal law in corruption cases, its implementation faces significant obstacles reflected in the minimal designation of corporations as suspects/defendants. These obstacles encompass substantive aspects related to unclear formulation of liability elements, procedural aspects concerning limitations in procedural law, institutional aspects regarding law enforcement capacity, and practical aspects related to sanctions execution. This research proposes a comprehensive and integrative model for strengthening corporate criminal liability through normative reformulation, procedural and institutional strengthening, and development of corporate compliance incentives, projected to contribute to improving the effectiveness of corporate corruption enforcement and strengthening business integrity systems in Indonesia.

Effective communication plays a central role in building and maintaining harmonious relationships in various aspects of life, both in family, friendship, and professional environments. This article comprehensively discusses how effective communication is not just an exchange of information, but also involves elements of active listening, clarity in delivering messages, empathy, and openness between individuals. Through effective communication, individuals can strengthen their understanding of each other, build mutual trust, and create an environment full of respect, so that the potential for conflict can be minimized and cooperation can be improved. Research and literature show that effective communication can improve the quality of interpersonal relationships by strengthening emotional bonds, fostering empathy, and strengthening mutual understanding. In an organizational context, good communication contributes to increased productivity, job satisfaction, and the creation of a positive work culture. Meanwhile, in personal relationships, effective communication is key to building trust, reducing misunderstandings, and strengthening emotional bonds between partners and family members. The effectiveness of communication is influenced by various factors, such as listening skills, openness, cultural differences, and social background. Therefore, efforts are needed to continue to develop communication skills, such as speaking politely, honing language skills, and being active in social environments. In conclusion, effective communication is the main foundation in creating harmonious and sustainable relationships, and is an important capital for individuals to make positive contributions to society.    

This study aims to analyze the forms and functions of deixis in the novel Drama Vendetta by Intanera. The focus of the research includes five types of deixis: personal, spatial (place), temporal (time), social, and discourse deixis. Personal deixis is used to reveal the identities of characters and the relationships between speaker and listener within the narrative. Spatial deixis indicates locations that are emotionally and narratively significant to the characters, while temporal deixis reflects shifts between past, present, and future that shape the story’s emotional and structural flow. Social deixis highlights status differences, emotional distance, and levels of formality in character interactions. Meanwhile, discourse deixis serves to maintain cohesion and continuity within the text by referring to elements mentioned elsewhere in the narrative. This research employs a qualitative descriptive method with data collected through reading and note-taking techniques. The findings show that Intanera uses various types of deixis strategically to enrich narrative structure, express psychological conflict, and establish social relationships and emotional meaning throughout the novel. This study is expected to contribute to the fields of pragmatic linguistics and discourse analysis in literary texts.

Students' understanding of the concept of nets and surface area of spatial shapes is still relatively low due to the abstract nature of the material and the lack of connection with real life. This study aims to determine the effect of contextual learning models based on North Sumatra local wisdom on improving elementary school students' concept understanding. The method used is Systematic Literature Review (SLR) by analyzing various relevant sources from 2019 to 2024. The results showed that the integration of local cultural elements, such as Batak traditional houses (Rumah Bolon), gorga carvings, and traditional crafts, can help students understand mathematical concepts more concretely. This approach encourages better spatial visualization and calculation skills, and increases students' motivation and active participation. Learning becomes more meaningful as students can relate the material to their cultural environment. However, challenges such as limited learning resources and teacher readiness are still barriers to implementation. Therefore, training for teachers and development of local culture-based teaching materials are needed. This research contributes to the development of contextual learning strategies that are more relevant to students' cultural background, especially in mathematics education at the primary school level.

This research is a study in the field of Public Administration aimed at describing community empowerment management through the Holistic Village Development and Empowerment Program (PHP2D) in the development of Kebon Winduaji Coffee in Winduaji Village, Paguyangan District, Brebes Regency in 2020. The research method employed a descriptive qualitative approach with a case study design. The research targets were stakeholders involved in community empowerment activities through the PHP2D program. The selection of informants in this study used purposive sampling technique. Data sources for the research utilized both primary and secondary data. This research focused on aspects including available strengths and opportunities, while simultaneously minimizing weaknesses and threats faced in the development of Kebon Winduaji Coffee. Data analysis used an interactive model with descriptive design. The research findings indicate that successful community empowerment through local products requires a balance between two important elements: preserving local culture and traditions, and adapting to contemporary market demands. The long-term success of community empowerment programs depends not only on the availability of funding and support from various parties. More importantly, it is the ability to build a robust system that can withstand various external changes, while maintaining the distinctive characteristics and authenticity of local products as a sustainable competitive advantage.

Technological advancements in the financial sector have led to various innovations, one of which is the SPayLater service, which allows consumers to make purchases using a deferred payment or installment system. In practice, this system raises various questions regarding the validity of transactions from the perspective of Islamic Economic Law, particularly in terms of compliance with the principles of sale and purchase contracts, as well as the potential presence of riba (usury) and gharar (uncertainty).This study aims to examine the validity of SPayLater transactions by analyzing the contracts used, potential violations of the principles of murabahah, ijarah, or qardh, and the extent to which this service complies with the conditions and pillars of sharia-compliant sale and purchase. The approach used is qualitative, analyzing Islamic legal literature, fatwas issued by Indonesia’s National Sharia Council (DSN-MUI), as well as case studies of SPayLater services in Indonesia. The findings indicate that SPayLater transactions have the potential to involve riba if there are non-transparent additional charges. Furthermore, late payment penalties and unclear contracts may give rise to gharar, which could render the transaction invalid under Islamic law. Therefore, it is necessary to modify the contracts to better align with sharia principles and to enhance transparency in the payment mechanisms in order to avoid elements of riba and gharar.

Writing an effective job application letter requires a deep understanding of the syntactic structure of the Indonesian language. This article aims to examine the role of syntax in forming effective sentences in job application letters. The research was conducted through a literature review method with a qualitative descriptive approach. Data sources were obtained from various journals, articles, and relevant books on syntax, effective sentences, and the structure of application letters. The results of the study indicate that syntactic elements such as subjects, predicates, objects, complements, and adverbs play a central role in forming communicative, logical, and professional sentences. Common errors such as inappropriate sentence structure, incorrect use of conjunctions, non-standard diction, and ambiguity and inaccuracy of punctuation interfere with the effectiveness of communication in application letters. Therefore, the application of correct syntactic rules not only improves linguistic quality but also strengthens the professional image of applicants.