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The aim of this research is to find out what factors are most dominant in consumer decisions when purchasing a house at PT. Ardan Greenland Propertindo. The population used in this research were people who bought houses at PT. Ardan Greenland Propertindo, numbering 450 people. The sampling technique used is Simple Random Sampling, namely taking sample members from the population at random without paying attention to the strata in the population. The number of samples taken in this research was 10% of the total population (450 home buyers), namely 45 home buyers. Data collection techniques in this research were obtained by observation, interviews, questionnaires, documentation and literature study techniques. Data regarding research variables was obtained through questionnaires distributed to respondents to provide responses to questions/statements in the questionnaire. The research data that has been obtained will then be analyzed using Likert scale analysis techniques with the ideal score (if all respondents choose the answer with the highest score) which is 450 and the lowest score (if all respondents choose the answer with the highest score) which is 90. The results of this research show that the factors -factors that influence purchasing decisions at PT. Ardan Greenland Propertin includes product factors, price factors, promotional factors and location factors. The results of calculating respondents' answer scores using Likert scale analysis for each factor are as follows: 1) Product factors: obtained a score of 385:450×100%=85.56%, meaning that 85.56% of respondents agree that product factors influence consumer purchasing decisions, 2) the price factor obtained a score of 395:450×100%=87.78%, meaning that 87.78% of respondents agreed that the price factor influences consumer purchasing decisions, 3) the promotion factor obtained a score of 352:450×100%=78.22%, meaning that the respondents agree that promotional factors influence consumer purchasing decisions, 4) place/environment factors obtained a score of 366:450×100%=81.33%, meaning that respondents agree that place/environment factors influence consumer purchasing decisions. From the results of the analysis carried out above, it can be seen the magnitude of the influence of each of the four existing factors, and the most dominant factor influencing PT purchasing decisions. Ardan Greenland Propertindo is a price factor. This is shown by the total score of 395 or 87.78%. From the research results, the lowest score was obtained, namely on the promotion factor, therefore the researcher gave suggestions to create advertisements on the website specifically for PT promotions. Ardan Greenland Propertindo or can make banners on the road. 

Service quality is the main milestone in the company's running activities. In general, providing good and maximum service will encourage consumers to make purchasing decisions. This has a very good impact on the company's goal, namely to increase sales output. The aim of this research is to determine "The Influence of Service Quality on Purchasing Decisions at Flow Distro Prembun". Samples were taken using the Simple Random Sampling technique. The average number of Kios Insan Busana consumers per month can reach 400 people. As research subjects, 25% of all consumers at the Insan Busana Kiosk were taken, namely 100 consumers. From the t test, it can be concluded that the Service Quality variable has a positive and significant effect on the purchasing decision variable because it has a significance of 0.000 (P> 0.05) and the tcount > ttable (8,781 > 1.984). So hypothesis 0 which states that there is no positive and significant influence between service quality and purchasing decisions is rejected and the working hypothesis (Ha) which states that there is a positive and significant influence between service quality and purchasing decisions is accepted.  

This research aims to analyze the influence of impulse buying on consumer purchasing decisions on the Shopee site (case study of STIE Rajawali Purworejo students). Data collection techniques in this research were obtained by observation, interviews, questionnaires, literature study and documentation. The population in this study were students majoring in management and accounting class 2016/2017 and 2017/2018 STIE Rajawali Purworejo, totaling 34 and the sampling technique used in this research was the census method or saturated sampling. A total of 34 people were students of STIE Rajawali Purworejo majoring in management and accounting class 2016/2017 and 2017/2018. The data analysis technique used in this research is a Likert scale to measure respondents' opinions and test instruments that were prepared. The test instruments used are: simple linear regression, coefficient of determination and partial testing (T). The simple regression analysis test shows that there is a significant influence in a positive direction between impulse buying and purchasing decisions of 0.594, meaning that if the impulse buying variable increases by one unit then will be followed by an increase in purchasing decision variables. The coefficient of determination test shows an R2 value of 0.905, meaning that 90.5% of the purchasing decision variable can be explained by the impulse buying variable. The remaining 9.5% of purchasing decisions can be explained by other variables not proposed in this research. The results of the t test showed that the t count was 17,453, which was greater than the t table (17,453 > 2.0369) and at a significant level (0.000 < 0.05), so Ho was rejected and Ha was accepted, which means that there was a positive and significant influence between the impulse buying variable on consumer purchasing decisions. 

The aim of this research is to determine the effect of promotional programs on consumer purchasing decisions at the Cellcom Kaliboto Bener Purworejo cellphone shop. Data collection and surveys were carried out using questionnaires. Sampling used purposive sampling technique, totaling 32 people. This research uses data analysis methods, simple linear regression, coefficient of determination and t test (partial). Based on the research carried out, the result of the regression equation is Y= 15.889 + 0.768X, which means that if the promotional program variable is equal to zero then the level or magnitude of the variable the purchase decision at Cellcom was 15,889. The contribution of promotional program variables to purchasing decisions is 0.478 or 47.8%, while the remaining 52.2% is influenced by other factors, namely price, product quality, product design, service and others. Partially there is a positive and significant influence between promotional programs on purchasing decisions.  

The research aimed to determine the effect of price, location, and service quality on the decision of use services of PT. Pos Indonesia, Soreang. The population in this study was consumers who had used the services of PT Pos Indonesia, Soreang. The sampling collection technique used accident sampling with a total of 100 respondents. The data analysis technique used in this research is multiple linear regression. The result of multiple linear regression analysis shows that the variables of price, location and service quality simultaneously have a positive relation to consumer decision. Based on the results of the f test, it shows that the variables of price, location, and service quality simultaneously have a positive and significant impact on consumers decisions. The result of the coefficient of determination is 0.55 or 55%, meaning that independent variables such as price, location, and service quality can explain variations in consumer decisions to choose the delivery service of PT Pos Indonesia (Soreang). While the remaining 45% of other variables not examined in this study. Company management should pay attention to parking spaces and price competitiveness to increase consumer interest in using the delivery service of PT Pos Indonesia, Soreang.

The research aimed to determine the effect of price, location, and service quality on the decision of use services of PT. Pos Indonesia, Soreang, Kabupaten Bandung. The population in this study was consumers who had used the services of PT Pos Indonesia, Soreang. The sampling collection technique used accident sampling with a total of 100 respondents. The data analysis technique used in this research is multiple linear regression. The result of multiple linear regression analysis shows that the variables of price, location and service quality simultaneously have a positive relation to consumer decision. Based on the results of the f test, it shows that the variables of price, location, and service quality simultaneously have a positive and significant impact on consumers decisions. The result of the coefficient of determination is 0.55 or 55%, meaning that independent variables such as price, location, and service quality can explain variations in consumer decisions to choose the delivery service of PT Pos Indonesia (Soreang). While the remaining 45% of other variables not examined in this study. Company management should pay attention to parking spaces and price competitiveness to increase consumer interest in using the delivery service of PT Pos Indonesia (Soreang).

perception factors, service quality, corporate image, and word of mouth on consumer decisions to choose to use Go-Jek online services (Case Study of Riau Islamic University Students). Methods of Selection and Sampling were carried out using the Purposive Sampling technique, the Purposive Sampling technique, namely Taking Samples Deliberately in each of the Faculties at the Islamic University of Riau Using Go-Jek Services The number of samples taken as many as 100 students in several faculties at the Islamic University of Riau. This research data is analyzed by Multiple Linear Regression Analysis and processed using SPSS For Windows Version 20. Application. The results of this study state that Price Perception, Service Quality, Company Image, Word Of Mouth. Influence on Consumer Decisions to choose to use Go-Jek Online services.

This research aims to find out: whether there is a positive and significant influence between the marketing mix on purchasing decisions among consumers of Berkah Kripik pare chips in Purworejo. The data source uses a questionnaire. The population in this study were consumers of Berkah Kripik bitter gourd chips in Purworejo. The sampling technique used was purposive sampling. The sample used was 33 people. The data analysis techniques used are simple regression analysis, coefficient of determination, and t test. The results of simple linear regression analysis show a constant value of 1.302, meaning that if the marketing mix has a value of zero, then the purchasing decision will be 1.302 and the b value will be 0.682, meaning that if the marketing mix increases by one point then the purchasing decision will increase by 0.682. The results of the t test show that the t-value of the marketing mix is 10.771, and the t-table value is 1.692, meaning that partially the marketing mix has a positive and significant influence on purchasing decisions. Therefore, the alternative hypothesis (Ha) which states that there is a positive and significant influence between the marketing mix on purchasing decisions is accepted, and the null hypothesis (Ho) which states that there is no positive and significant influence between the marketing mix on purchasing decisions is rejected.  

The purpose of this research is to find out the influence of product quality, price perception, and brand image on the purchasing decision of Reebok brand sports shoes in the After.disc shoes store. The population in this study are all consumers who come to After.disc shoes store. While the sample was chosen using the non-probability sampling method of 96 respondents. Data analysis methods used in this study include data instrument testing, model feasibility tests, t tests, and multiple linear regression analysis. The results of testing hypothesis 1 (H1) produce that product quality has a significant positive effect on purchasing decisions so that it can be interpreted the higher the quality of Reebok shoes sold by After.disc shoes store, the higher the tendency of consumers to make a decision to buy. Hypothesis 2 (H2) results show that price perception has a significant positive effect on purchasing decisions so that it can be interpreted as the more affordable Reebok shoes prices After.disc shoes store, the higher the tendency of consumers to make decisions to buy.

This study aims to determine how the influence of brand equity on consumer purchasing decisions on Mister Burger Purworejo. This research uses quantitative approach, where data and information are collected through survey with questionnaire tool and also library study. The population of this study is consumers who have made purchases of products on Mister Burger Purworejo more than 2 times. The sample in this study amounted to 50 people. Data analysis technique used is multiple linear regression, coefficient of determination test, t test and F. test of multiple regression calculation obtained regression equation Y = 1,500 + 0,198X1 + 0,204 X2 + 0,513 X3. This means that, if the value of the brand awareness variable, brand association and brand quality perceptions in the research object is equal to zero, then the level or amount of purchase decision variables in Mister Burger Purworejo will be 1,500. The result of the determination coefficient hypothesis Adjust R Squaresebesar 0.734, that the variable purchase decision 73,4% influenced by brand awareness variable (X1), brand association (X2), and brand quality perception (X3). While 26.6% influenced by other variables. It can be concluded that partially there is a positive and significant influence between brand awareness, brand association and brand quality perceptions of consumer purchasing decisions. And simultaneously there is a positive and significant influence between the brand awareness variable, brand association and brand quality perceptions of purchasing decisions.

Organic products as natural products or are free of chemicals /pesticides , is currently a trend in many countries around the world.The tendency of shifting consumer consumption patterns of consumingorganic products to conventional products has become an interestingphenomenon today . Shifting back to nature lifestyle , has become a wisechoice to meet a healthy lifestyle . This view , looking at the trend ofconsumers choosing organic ingredients and eco-friendly products isincreasing. Of the various existing studies , found that attention and thedesire to buy organic food and organic food products behavior isincreasing nowadays. The purpose of this study was to analyze theinfluence of ecological knowledge, willingness to pay more, andenvironmental awareness of the organic product purchase decisions inHortimart Agro Center Bawen .The population in this study is that consumers Hortimart AgroCenter Bawen. Based Slovin formula, the sample size was 100respondents were obtained with Purpose Sampling techniques , namelyconsumers who consume organic products . Primary data was collectedthrough questionnaires and analyzed using multiple linear.The resultsof the research on 100 respondents in Hortimart Agro EcologicalKnowledge Center showed that no significant influence on purchasingdecisions, different results are shown in the willingness to pay more andthe environmental awareness and significant positive influence onpurchasing decisions. willingnessto paymore variable (b2 =0,550)became the biggest factors influencing purchasing decisions.