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Dewi Puspa Arum; Indah Sari Dwi Agustin; Hendrik Cahyono; Rizky Rianto; Santi Eka Rahmawati +2 more

Jurnal Pengabdian Masyarakat Waradin 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

The aim of this digital marketing training activity is to increase participants' knowledge in terms of utilizing digital platforms, as well as provide alternative livelihood options for participants to increase their income. Therefore, the identity of the product itself is needed in the industrial era 4.0. This research method was carried out offline using two sessions, namely, an explanation regarding labeling and digital marketing and practicing how to make labels. Therefore, KKN students carry out a work program in the form of regular assistance to MSME business actors related to making labels to make attractive packaging. The training for labeling and digital marketing has gone according to the wishes and expectations of two parties, namely the owner of the Soybean Crackers "BERKAH" UMKM and also from the East Java UPN "Veteran" Community Service Students. It is hoped that the holding of this training can support and further develop MSMEs in the Bendo Village area, Kepanjen Kidul District, Blitar City.

Anita Wulandari; Ikfina Rosyada Kamila; Rizkiyatul Awwalu Bil Khikmah; Bahtiar Arifuddin Fadturahman; Gerry Mario Alexis Martua Manalu +1 more

Jurnal Pengabdian Masyarakat Waradin 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

In today’s modern era, the development of small and medium-sized enterprises (SMEs) must be able to innovate in order to attract the attention of consumers and maintain their efforts. Many UMKMs experienced a decline in sales and could not grow even bankrupt during the Covid-19 pandemic last year. These conditions make the UMKM perpetrators have to think to be able to survive for the sake of their efforts. The transition of offline shopping to online (digitalized) in modern times will make it easier for UMKM to expand marketing access. The role of digital technology has a significant impact on UMKM. Emerging technological paradigms leverage the potential of a stronger and more sustainable UMKM. Social media and e-commerce can be the sales container of UMKM offenders. The aim of the community empowerment program on UMKM in the Middle East is to provide support for digital marketing training as an effort to develop and expand the technology-based marketing network (digital). After doing this dedication, it is hoped that the UMKM perpetrators in the Middle Coral Coral will continue to synergize for the sustainability of UMKM and the development of the economy of the community.

Dewi Nurhasanah Nasution

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

The purpose of this study was to find out how the implementation of the principal's leadership in improving the quality of schools UPT SPF SD Negeri 101776 Sampali. The method used in this research is qualitative research, and is analyzed using a descriptive analysis approach that describes the implementation of the transformational leadership of school principals at UPT SPF SD Negeri 101776 Sampali. The data collection techniques use observation, interviews, and document studies. The results of this study reveal that the implementation of the principal's transformational leadership has been going well but is still not optimal. This can be seen from the school principal's ability to build a spirit of togetherness and discipline and motivate teachers and employees to work optimally. Principals dare to make changes through creative and innovative actions and are able to build organizational awareness among teachers and employees by developing an attitude of belonging and a sense of responsibility.

Galih Aji Pramono; Endi Permata

JURNAL TEKNIK MESIN, INDUSTRI, ELEKTRO DAN INFORMATIKA 2023 Pusat Riset dan Inovasi Nasional

The smooth production process is one of the factors supporting the success of a manufacturing industry in producing quality products, timely completion of manufacture and low production costs. Industrial machines are an important factor in a manufacturing industry besides reliable human resources (HR) and other supporting facilities, so that industrial machines require special attention that is carried out on an ongoing basis in order to support the smooth operation of an industry. Practical work at PT. Krakatau Steel Construction is carried out in the Maintenance division, especially the electrical parts. In practice, the authors conducted field research by participating directly in the process of caring for and maintaining each machine instrument used by the company, especially field research that discussed the upper cylinder control system based on programmable logic control in the section mill area at PT. Krakatau Steel Construction. . In this study using field research techniques where the author conducted field research by participating directly in the process of caring for and maintaining each machine instrument used by the company accompanied by industrial supervisors and maintenance division employees for 1 month.

Ade Chita Putri Harahap; Ade Putri wijaya; Robiyatul Adawiyah; Halimah Musfira; Muslimah Berasa +3 more

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

The misdiagnosis of student problems by guidance counselors or BK teachers is a serious concern in counseling services at MAN 4 Medan. This study aims to identify the forms of misdiagnosis of student problems by guidance counselors or BK teachers, the impacts of misdiagnosis, and appropriate handling efforts in BK services at MAN 4 Medan. This study used a qualitative approach with data collection techniques in the form of in-depth interviews, observations, and documentation. The informants in this study were three guidance counselors or BK teachers and ten students from grades X and XI. Data were analyzed using qualitative data analysis techniques. The results showed that the forms of misdiagnosis of student problems by guidance counselors or BK teachers consisted of three types, namely errors in identifying problems, errors in evaluating problems, and errors in determining actions. The impact of misdiagnosis was the incorrect handling of student problems, resulting in problems not being resolved well and potentially worsening the situation for students. Appropriate handling efforts in BK services at MAN 4 Medan include improving the quality of training and supervision for guidance counselors or BK teachers, increasing collaboration between guidance counselors or BK teachers and subject teachers and parents, and increasing the utilization of information and communication technology in counseling services. In conclusion, misdiagnosis of student problems by guidance counselors or BK teachers has a significant impact on students and requires appropriate handling efforts in BK services. Therefore, there needs to be serious attention to the implementation of BK services at MAN 4 Medan to avoid misdiagnosis that can harm students.

Muhammad Farras Nasrida; Lily Zahra Firdausya; Leli Astuti Gulo

Journal of Management and Social Sciences (JIMAS) 2023 Sekolah Tinggi Ilmu Administrasi (STIA) Yappi Makassar

Bakery store business analysis is an attempt to understand the factors that affect the performance of a bakery store in a competitive market. In this analysis, several key factors such as the external environment, the internal environment, as well as social and cultural factors need to be taken into account. In bakery store business analysis, several analysis methods can be used such as SWOT analysis, Five Forces analysis, and market analysis. These methods can help the bakery store identify existing opportunities and challenges and find the right business strategy to optimize the performance and growth of the bakery store. By conducting proper business analysis, the bakery store can optimize its performance and increase profits. In addition, business analysis can also help the bakery store to stay competitive in an increasingly competitive market and adapt to changes.

Jakomina Savera Mongi

Sepakat : Jurnal Pastoral Kateketik 2023 Sekolah Tinggi Pastoral Tahasak Danum Pambelum Keuskupan Palangkaraya

Religious moderation is an attitude that must be developed by the Indonesian people in maintaining unity and oneness. To strengthen this attitude, Catholic religion teachers have an important role, especially in schools. They can act as catechists, preachers, educators and pastoral service providers. In carrying out this task, they are saving the future of the Indonesian nation

Firdayanti Bido; Mohammad Zeylo Auriza; Maskuri Sutomo

Jurnal Visi Manajemen 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

Innovation is a system of recognition, development and renewal process that enhances economic success for entrepreneurs or producing companies and their consumers as well as the wider organization. BUMDes is one of the institutions that can be mobilized to support the improvement of the community's economy in the village. BumDes Balaroa Pewunu itself is engaged in the business of buying and selling agricultural products and savings and loans. Community economic empowerment is an effort to develop self-sufficiency and community welfare by increasing knowledge, attitudes, skills, behavior, abilities, and awareness, by utilizing existing resources. The stages of implementing the community service program are observation, interviews, proposals, data collection, training and reporting of the results of community service. In implementing the MBKM activities to Build Villages by conducting Socialization and Training inviting Resource Persons from the Faculty of Economics and Business, Tadulako University, Agriculture Lecturers. The activity was carried out in two days, the material on the first day was that the lecturer from the Faculty of Economics and Business presented a business plan, financial management. On the second day the lecturer from Agriculture presented material on the procedures for making organic fertilizer by utilizing existing materials around the village, participants who were present were the Village Government, Head of Bumdes, farmers. Through the training which was carried out by inviting expert Lecturers from FEB UNTAD and Faculty of Agriculture opening the insights of the Village Government, especially BUMDes to continue to improve BUMDes innovation as an effort to improve the village economy of Balaroa Pewunu

Ade Chita Putri Harahap; Addilla Addilla; Nur Fadillah Butar-Butar; Lania Rojannah Siregar; Ivo Liza Miranda +2 more

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

Narcissistic attitudes usually develop in adolescence, where students are looking for self-identity and pay attention to their self-image. Second, social media and popular culture that highlight self-interest and public recognition can also reinforce narcissistic attitudes. Third, the impact of students' narcissistic attitudes can affect their social relations with other people, both in the family, school and community environment. In the school environment, students with narcissistic attitudes tend to pay less attention to the needs and feelings of others, and to focus more on themselves. This can make it difficult for these students to work together in groups or teams, because they tend to want to be the center of attention and take over decisions. In the long term, this can hinder students' ability to develop social skills and build healthy interpersonal relationships. In addition, students with narcissistic attitudes may also experience difficulties in maintaining their social relationships with peers. They tend to be less sensitive to other people's feelings and more easily see others as tools to achieve their own goals. This can cause conflict and tension in social relationships, as well as make it difficult for students to build closeness and trust with others.

Siti Manna Nasution; Andy Amir; Fajrina Hidayati

International Journal of Medicine and Health 2023 Lembaga Pengembangan Kinerja Dosen

Based on data from the Jambi Provincial Health Office in 2021 drinking water depots that meet health requirements have not reached the target of 92.6% of the 100% target. Sanitary hygiene is an effort made to control the risk factors for contamination of drinking water. The purpose of this study was to find out the relationship between knowledge, attitudes, and training with the implementation of sanitation hygiene at the drinking water depot in the working area of ​​the Kenali Besar Health Center in 2022. This research uses a quantitative research design with a cross-sectional research design. The research was conducted in the working area of ​​the Kenali Besar Health Center in August-February 2023. The population and samples of this study were 51 employees of the Kenali Besar Health Center (DAMIU) in the Work Area of ​​the Kenali Besar Health Center. The results of the study showed that the application of sanitation hygiene was in the proper category (52.9%). The statistical test results showed that the variables were knowledge (p=0.000 <0.05), attitude (p=0.000 <0.05), and training (p=0.01 <0.05). Concusion, there is a relationship between knowledge, attitudes, and employee training with the application of sanitary hygiene at refill drinking water depots (DAMIU) in the Working Area of ​​the Kenali Besar Health Center    

Debi Zafitri; Usdeldi Usdeldi; Nurfitri Martaliah

Jurnal Kendali Akuntansi 2023 International Forum of Researchers and Lecturers

Analysis of employee payroll accounting information systems should be carried out effectively and required relevant information and a system, namely an accounting information system as a means of communication which can later be used for the needs of company management. Likewise things at PT. Star Rubber Jujuhan Bungo Jambi Regency where employee payroll accounting is very important. The purpose of this study was to determine the payroll accounting information system for employees at PT. Star Rubber, obstacles in employee payroll accounting information systems and efforts to overcome obstacles in employee payroll accounting information systems at PT. Star Rubber. This study used qualitative research methods. Data were obtained from subjects in the study including the Director, Expenditure Treasurer and employees regarding the payroll system of PT. Star Rubber Jujuhan and Employees of PT. Star Rubber.  The results showed that the Employee Payroll Accounting Information System at PT. Star Rubber has been designed to support the achievement of company goals and the creation of good internal control. In addition, the payroll and remuneration system is also designed to ensure that employees' salaries and wages are paid. While the related functions at PT. Star Rubber is a staffing function that is held by the personnel department, the function of recording employee attendance times is held by the timekeeper, the function of making payroll and wages is handled by the personnel section, the cashier function, and the function of paying salaries and wages is authorized by the personnel and cashier section.

Adriawan Zakaria; Betty Betty

Jurnal Visi Manajemen 2023 Sekolah Tinggi Ilmu Ekonomi Pariwisata Indonesia Semarang

This activity aims to find out and describe the extent of the Government's Role in Overcoming Unemployment in Loru Village, the causes of unemployment, types of unemployment, government participation in reducing unemployment and benefits for all parties who are no longer unemployed/have found work. Methods of implementation using the method of observation, interviews, place and time of research. The results of this activity indicate that the Government's role is significantly very influential on unemployment. The government must play an active role because there are still many qualified graduates who have not yet found decent jobs, and must pay more attention to the unemployed, such as providing skills or abilities in the world of work, so that there are no more unemployed people in Loru Village.  

Estu Budi Winarni

Jurnal Bintang Pendidikan Indonesia 2023 Pusat Riset dan Inovasi Nasional

Character is an attitude or behavior that is owned and attached to a person's personality. School as a place of learning and education can be used as a place to instill character in students. Through instilling school culture, it is hoped that the character of students can be formed. The problems at SMP Negeri 1 Lasem regarding the cultivation of this character are not optimal. Originally the person in charge of the character of the students was the 7K Team (Beauty, Discipline, Cleanliness, Health, Tidiness, Shade and Family) which consisted of 7 people. The reality that happened in schools was not optimal in enforcing 7K. The main cause was that the 7K team lacked cooperation in carrying out their duties. To overcome this, the school formed a School Culture Team consisting of 12 teams. The twelve teams include: Quality Culture Team, Healthy Culture Team, Clean Culture Team, Green Culture Team, Safe Culture Team, Religious Culture Team, Nationalist Culture Team, Independent Culture Team, Mutual Cooperation Culture Team, Integrity Culture Team, Discipline Culture Team and Literacy Culture Team. Each team has a program set out in the Guidebook. All programs are implemented and reported and evaluated. Coordination between teams is carried out routinely in each semester. The existence of this team was able to help shape the character of SMP Negeri 1 Lasem students in increasing environmentally friendly behavior to become more optimal. Furthermore, the final goal can be achieved, namely the formation of a school culture with character by realizing environmentally friendly behavior in schools.

Rhena Maharani; Adfiyani Fadjar; Erwa Sastrawan

Manajemen Kreatif Jurnal (MAKREJU) 2023 Pusat Riset dan Inovasi Nasional

  The local government has attempted to implement regional autonomy, which has carried out development for 5 years through Regional Original Revenue (PAD) funding. The purpose of this research is to analyze the potential growth rate, as well as forecast the resource's future earnings. This study uses secondary data for the 2017-2021 financial and regional asset management bodies in Central Sulawesi with descriptive analysis. This research technique uses contribution ratio analysis techniques, growth ratios and trend ratios. These results indicate that the contribution of PAD sources found that local taxes and other legitimate PAD are the largest contributors to PAD in Central Sulawesi while levies and business entities still contribute and the elasticity is small, while the growth rate of PAD sources will have a tendency. of fluctuating growth rates.

Erwin Simon Paulus Olak Wuwur; Oktaviani Adhi Suciptaningsih

Inspirasi Dunia: Jurnal Riset Pendidikan dan Bahasa 2023 Universitas Maritim AMNI Semarang

This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                    Keywords: Implementation, Social Studies Learning, Character education This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                    Keywords: Implementation, Social Studies Learning, Character education This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                    Keywords: Implementation, Social Studies Learning, Character education This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                    Keywords: Implementation, Social Studies Learning, Character education This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                    Keywords: Implementation, Social Studies Learning, Character education This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                    Keywords: Implementation, Social Studies Learning, Character education This study aims to analyze the implementation of social studies learning as strengthening character education in elementary schools. The research method used is a qualitative descriptive method with data collection techniques in the form of observation, interviews, and documentation studies. The research subjects were social studies teachers and sixth grade students at an elementary school in Manggarai Regency. The results of the study show that social studies teachers have implemented character education in social studies learning through various activities, such as discussions, questions and answers, presentations, and educational games. The implementation of character education is also seen in students' attitudes and behavior, such as discipline, self-confidence, and social awareness. The obstacles encountered in the implementation of character education are the teacher's lack of understanding of the concepts and goals of character education, limited learning time, and limited resources and facilities. The school is trying to overcome these obstacles, such as increasing teachers' understanding of character education, using technology in learning, and collaboration between schools and communities in strengthening character education in elementary schools.                                                                                     

Budi Satrio Wibowo; Dety Mulyanti

DIAGNOSA: Jurnal Ilmu Kesehatan dan Keperawatan 2023 International Forum of Researchers and Lecturers

The pharmacy is a pharmaceutical service facility where pharmacists practice pharmacy. In this case the pharmacist is responsible for creating good service quality according to consumer expectations and satisfaction with services. Customer satisfaction is the key to the success of a business. Satisfied customers will become loyal customers. They will tend to make repeat purchases and become product promoters, which in turn will increase the pharmacy's revenue. The purpose of writing this scientific article is to find out and review from a theoretical point of view various literature and how to analyze the quality of franchise pharmacy services on customer quality. The method used is a theoretical review by analyzing and comparing existing theories. The results of this theoretical review, namely the analysis of pharmacy quality on customer satisfaction is influenced by product quality, service quality, price, emotional factors and cost easiness. It was concluded that after being analyzed from various theories and literature, customer satisfaction is one indicator that is widely used in measuring the service quality of a product, both goods and services. Service quality can also affect customer loyalty directly and affect customer loyalty indirectly through satisfaction. Customer satisfaction is strongly influenced by the quality of pharmacy services. For pharmacies that provide pharmaceutical services, it is also necessary to improve service quality standards. One important aspect that needs to be considered to maintain the consistency of pharmaceutical services is to maintain the attributes of each dimension of service quality provided to customers. Customers will be satisfied if their needs are met according to their expectations. In addition, it is also necessary to evaluate each service activity.

Edi Irawan

Jurnal Manajemen Pariwisata dan Perhotelan 2023 International Forum of Researchers and Lecturers

This article reviews and attempts to confirm the marketing management strategy for sustainable tourism destinations. In the marketing management of tourism destinations, it is necessary to carry out good planning that involves the role of the central government, regional governments, the private sector, business actors and the surrounding community. In planning it is necessary to carry out an analysis, namely: (a) Analysis of the macro environment which includes the political, economic, social, legal and cultural environment;,(b) Analysis of the microenvironment including producers, supplier, competitors, tourists and community; (c) Competitor analysis including similar tourits destinations, and (d) Market analysis, namely the potential of tourists and the tourist market.  The marketing strategy consists of analysis, development, implementation and evaluation of activities in the development of tourist destinations. Likewise in the development of sustainable tourism management there are several aspects that need to be considered, namely; (a) Aspects of the attractiveness of tourist attractions; (b) Access to tourist spots; (c) Main and supporting facilities such as hotels, restaurants and others; and (d ) Institutions such as travel agents, travel agents, tours guides and others.

Ellya Dewi; Dety Mulyanti

Jurnal Riset dan Inovasi Manajemen 2023 International Forum of Researchers and Lecturers

In the marketing concept, one way to achieve company goals is to know what are the needs and desires of consumers or target markets and how to provide the satisfaction expected by consumers / buyers effectively and efficiently. So that companies that apply marketing concepts need to pay attention to consumer behavior and factors that influence buyer decisions. This literature review aims to find out what factors influence the decision making made by consumers in buying a product. Based on the formulation of the article, results and discussions reviewed and discussed in this article, it can be concluded that there are many factors that influence consumer decisions to buy including product prices, product quality both from the product itself and its services, product promotion, location, social status and family.

Mirna Mirna; Andi Herman Jaya; Harnida Wahyuni Adda

Perigel: Jurnal Penyuluhan Masyarakat Indonesia 2023 Universitas 17 Agustus 1945 Semarang

This study aims to formulate the Application of Reverse Engineering And Redesign Method in making briquettes from corn cobs in South Sibalaya Village. Based on the results of this study, it shows that briquettes are alternative energy materials that are solid in form containing carbon, have a high calorific value. One of the advantages in developing corn cob briquette products is that it can increase sales by improving existing products or redesigning products, and minimizing shortcomings in order to meet needs, attract attention, and consumer satisfaction.  Meanwhile, from the external factor analysis, namely, the development of corn cob briquette products is one of the strategies, in order to maintain or increase its market demand.

Jajae, Jajae; Hukom, Alexandra

Jurnal Maisyatuna 2023 STAI Denpasar Bali

The purpose of the study of Rambang Palangka Raya Port using SWOT analysis is to identify internal and external factors that can influence the development of the tourism potential of Rambang Port. The survey method is a qualitative approach using the SWOT analysis tool. Overall, the Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS) show that Lambang Harbor has great potential for tourism development. However, several elements still need to be improved so that this tourist destination can develop better. Appropriate strategies must be implemented to overcome weaknesses and take advantage of existing opportunities to promote regional tourism development. Lanbang Port is expected to become an attractive and popular tourist destination. Research can be carried out to support the development of Lambang Port tourism. Studying tourist preferences will help determine the factors that influence tourist decisions in choosing this natural tourism destination, as well as help determine the type and size of facilities most needed to optimize local tourism management. Research on marketing and promotion strategies can help increase tourist visits to Rambang Harbor by identifying more specific tourist preferences and needs.