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The development of franchise businesses in the field of f&b is a form of human innovation and creativity as we live in modern times and this has led to high competition. This competition makes business actors implement marketing strategies with the aim of attracting consumers through purchasing decisions. This study aims to determine the effect of Marketing Mix and Service Quality on Purchase Decisions for Mixue beverage products in the Mojosari branch. This study used a quantitative method with a sample of 100 respondents using accidental sampling technique. The data collection method used online questionnaires and used data processing tools in the form of IBM SPSS 26. The results showed that marketing mix and service quality had a positive and significant effect on purchasing decisions at Mixue outlets Mojosari branch.

The rapid growth of technology and economic growth is the result of modernization. It is getting easier for people to carry out financial transactions by providing high-quality services as the level of competition between them increases. Banks will make money by providing banking services. Revenue is derived from service-based fees and product revenue. It is hoped that banking services will be able to increase the income of BRILink agents.

Thel purposel of this papelr is to analyzel: 1) To deltelrminel thel elffelct of Brand Imagel on Purchasing Delcisions in purchasing Somelthing products. 2) To deltelrminel thel elffelct of brand imagel on consumelr satisfaction in purchasing Somelthing products. 3) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Purchasing Delcisions in purchasing Somelthing products. 4) To deltelrminel thel elffelct of Ellelctronic Word Of Mouth on Consumelr Satisfaction in purchasing Somelthing products. 5) To deltelrminel thel elffelct of Purchasel Delcision on Consumelr Satisfaction. 6) To deltelrminel thel elffelct of Brand Imagel and Ellelctronic Word Of Mouth simultanelously on Purchasel Delcision and Consumelr Satisfaction. Thel typel of relselarch writteln by this writelr is associativel writing using a quantitativel approach. Thel sampling telchniquel was carrield out using thel Non Probability Sampling telchniquel with a purposivel sampling telchniquel with a population of 114 relspondelnts. With thel critelria: (1) Consumelrs ageld 17 yelars and ovelr (2) Havel purchaseld Somelthing products (3) Havel relvielweld skincarel products onlinel (4) Domicilel in Pasuruan Relgelncy. Whilel thel analysis telchniquel useld is path analysis or path analysis with calculation analysis tools using SPSS 22.

This study to determine the effect of product, proce, and location on customer satisfaction either partially or simultaneously. The location of this research was conducted at UD. Guna Karya Grogol, Kediri Regency. The objects in this research are rice cutomers from UD. Guna Karya Grogol, Kediri Regency. This research is quantitative research. Data cllection was carried out using questionnaires, interviews, observation, documentation and literature, Data analysis was perfomed usuing validity test, realibility test, classic assumption test., multiple linear test, hypothesis test, determination test. From the result of the research that has been done, it shows that the first problem formulation regarding the product partially has a significance level effect on customers satisfaction. This is evidenced by the t count value of 2.850 with a significance level of 0,009. Price partially has a significance effect on consumer satisfaction. This is evidenced by the t count value of 1.948 with a significance level of 0,044. Place partially has a significant effect on customer satisfaction. Product,price and Place on customer satisfaction simultaneously have a significant effect on customer satisfaction. F count is 3.968 with a sig level of 0.021 where the figure is <0.05.

This study aims to determine the effect of brand image, product quality and after-sales service on purchasing decisions at U Winfly Malang electric bike. This study used a quantitative approach, totaling 60 consumers on U Winfly Malang electric bike  who were selected by total sampling and saturated sample techniques as research subjects. The statistical analysis used in this study is with the help of the SmartPLS version 3.9 computer program. The results showed that brand image had a significant positive effect on purchasing decisions, product quality had a significant positive effect on purchasing decisions, After sales service had no significant positive effect on purchasing decisions at U Winfly electric bicycles Malang  

This study aims to determine the effect of Brand Ambassador, Brand Image, Electronic Word of Mouth on Purchase Decisions for Nature Republic Products on the Shopee Marketplace. The sampling method in this study is non-probability sampling with purposive sampling. The research method used in this study was a quantitative survey with a sample of 58 people. The population used in this study were women or men who used Nature Republic products. The analysis used used SPSS 26. The research data analysis technique used multiple linear regression analysis, t test, F test and the coefficient of determination (R2). The data collection process was carried out by distributing google form questionnaires. The results of this study indicate that brand ambassadors have a significant effect on purchasing decisions as evidenced by the existence of a T-test value of 0.860 at a significance level of 0.05. Brand image has a significant effect on purchasing decisions of 0.779 with a significance level of 0.05. In addition, E-wom also has a significant effect on purchasing decisions of 0.662 with a significance level of 0.05. The F-test table was created to measure the effect of the independent variables simultaneously and the F-test statistical value was 0.129 which was greater than the significance level of 0.05, so it could be concluded that the F-test table had no effect. on purchasing decisions. From the findings above, it can be concluded that Brand Ambassador and Brand Image have a positive effect on purchasing decisions, while E-wom has no significant effect on purchasing decisions.

The purpose of this study was to determine the effect of gold price fluctuations, promotions, and manual gold investment risks on public interest in gold savings products at PT Pegadaian UPC Purwosari (Study on Communities in Purwosari District). This type of research is a quantitative research. The population in this study is the community in Purwosari District. The sample in this study amounted to 400 respondents and the sampling technique used purposive sampling with several criteria for respondents who lived in Purwosari District, were not yet customers and did not have a gold savings product at PT Pegadaian UPC Purwosari, and were over 17 years old. Source of data in this study is sourced from primary data. Data collection techniques used by distributing questionnaires. The analytical tool used is multiple linear regression analysis. The results of this study indicate that fluctuations in the price of gold have a positive but not significant effect on people's interest in gold savings products, promotions have a positive but not significant effect on people's interest in gold savings products, and investment risk has a positive and significant effect on people's interest in gold savings products. Fluctuations in gold prices, promotions, and investment risks affect people's interest in gold savings products.

A company is one of the types of business entities protected by law as the place where the production process of a good or service is used to meet the needs of society. To the company’s goals, it requires the contribution of good employees. Cultivating a high working spirit should be considered by the company’s managers as an obligation whose nature is constant. Especially with regard to the workload that can cause work stress, communication between employees that can lead to an increase or decrease in working spirit. The aim of this survey is to know the impact of workload, work stress, and communication on employee work spirit. This research population is the entire staff of PT Iron Steel Metalindo of Mojokerto district. The sample was 78 using saturated sampling techniques. Data analysis techniques use double linear regression analysis with the help of the SPSS 25 program. Research findings show that workload variables have a negative and significant influence on the work spirit, work stress has a negative, significant impact on the working spirit, and communication has a positive and significant effect on the job spirit.      

To reduce the potential for transmission of Covid-19, the Indonesian government has implemented a Large-Scale Social Restrictions (PSBB) policy and recommended physical distancing. This recommendation led to the closure of facilities such as schools or college so that students were required to carry out learning activities remotely. This makes students feel the impact on the implementation of PJJ. One of them is that students experience academic burnout. Therefore, self-efficacy is needed to reduce the increase of academic burnout in student. This study aims to test empirically the relationship between self-efficacy and academic burnout in students who’re doing distance learning. The method used was quantitative method with 246 students as respondents and the sampling technique was purposive sampling. Hypothesis testing was using the Product Moment correlation technique from Pearson. Based on this study, the results of a correlation coefficient of r = -0.343 with a significance value of 0.000 (p ≤ 0.01) indicate that there is a significant negative relationship between self-efficacy and academic burnout in students doing PJJ. The higher the self-efficacy, the lower the academic burnout

The growing subsector of the food and beverage industry, including the highly competitive restaurant industry, highlights the importance of research in maintaining businesses and increasing customer loyalty in this sector. The purpose of this research is to investigate the influence of service quality on customer loyalty through customer satisfaction as a mediator in Fun House Resto. The method used is the Partial Least Squares - Structural Equation Modeling (PLS-SEM) analysis technique with descriptive and quantitative analysis. The sample used was 100 respondents using purposive sampling method in determining the respondents. The results of the study indicate that service quality has a direct positive effect on customer loyalty, service quality has a positive and significant effect on customer satisfaction, customer satisfaction has a positive and significant effect on customer loyalty, and service quality has a positive and significant effect on customer loyalty through mediation of customer satisfaction. These results indicate that Fun House Resto should consider maintaining service quality and customer satisfaction in ensuring customer loyalty. Furthermore, as part of their efforts to maintain customer loyalty, they should also consider other factors such as product quality, facilities, prices, and others.

Nathaniela Anita Kiroyan(2023). Visual and Verbal Signs Found in L’oreal Paris Shampoo Advertisements. S1. Thesis. English Department. Widya Kartika University. Surabaya. Advisor I: Yulius Kurniawan, S.Pd., M.Pd.; Advisor II: Endar Rachmawaty Linuwih, S.Hum., M.Pd. The purpose of this research is to find out the visual and verbal signs in L’Oréal Paris shampoo advertisements and to explain the visual and verbal signs and meaning that are represented in L’Oréal Paris shampoo advertisements by using semiotics theory by Roland Barthes. This research used a descriptive qualitative method to analyze the collected signs in the whole picture of the advertisement of L’Oréal Paris shampoo. In addition, the researcher collected the data from Pearl Chemist Group which had the best of five of L’Oréal Paris shampoo advertisements. The findings indicate denotative meanings of signs revealed were black hair, long hair, wavy hair, woman, smiling face, purple dress, purple shirt, orange background, black belt, and products of L’Oréal Paris shampoo. The connotative meanings of the signs revealed elegance, friendliness, confidence and self-esteem, freedom of expression and creativity, and empowerment of women.

The purpose of this study was to analyze the influence of the marketing mix (marketing mix) which includes product, price, distribution and promotion both partially and simultaneously on purchasing decisions. This type of research is quantitative with customer respondents at PT. Haruman Multi Artha totaling 40 respondents were selected using a purposive sampling technique. Data analysis used multiple linear regression analysis with the IBM SPSS Statistics 23 test tool. The results showed that (1) there was a positive and significant effect of the product on the purchasing decision of PT. Haruman Multi Artha, with a p-value of 0.004 <0.05. (2) There is a positive and significant price effect on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.041 <0.05. (3) There is a positive and significant effect of the product on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.013 <0.05. (4) There is a positive and significant price effect on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.042 <0.05. (5) There is a significant influence of the marketing mix which includes product, price, distribution and promotion simultaneously on purchasing decisions of PT. Haruman Multi Artha, with a p-value of 0.000 <0.05.

One of the work programs of KKN students batch 56 batch 20 UIN KH. Abdurrahman Wahid Pekalongan is an ecoprint. The target of this activity is elementary school children and their age. This study aims to determine the application of children's creativity by utilizing natural potential through ecoprint activities and learning reflection tools that can create environmentally friendly products. The method used in this research is planting, socialization, and direct practice. This research took place in a collaborative manner which was attended by elementary school children and led by the KKN 56 Team of 20 UIN KH. Abdurrahman Wahid Pekalongan. Observations in this study were carried out directly by observing elementary school children's activities in the coloring process using ecoprinting techniques and observing how ecoprinting activities can stimulate children's skills and creativity. Data collection is done by observation and documentation. The results of the study show that coloring activities using the ecoprint technique are learning innovations for children by utilizing natural potential to explore skills and creativity in children. In addition, natural materials that are around children can be an inspiration for children to learn how to create new products that are environmentally friendly.  

This study aims to determine the effect of product quality, price, and brand image variables on the purchase decision of wardah lipstick. Both partially and simultaneously. Data collection was carried out by distributing questionnaires that had been distributed to 47 respondents. By using a Likert scale, the respondents' answers were processed using multiple regression analysis, t-test, f-test, and r-test. The results of this study can be found that there is a significant (significant) effect partially.

Collaborative KKN is a service activity by students consisting of several universities. Our KKN location is in Kepatihan Village, Kaliwates District, Jember Regency. The main work program carried out by KKN Collaboration 229 students is to help Kepatihan Village MSMEs in the field of packaging and branding. Through the PANACOTTA work program, the KKN 229 group carries the theme of entrepreneurial development, entitled "Packaging Update and Branding Optimization". The purpose of this research is to find out strategies and help Kepatihan MSME players in optimizing packaging and branding. The method used in this research is a qualitative method with a descriptive type. The data analysis process is carried out with workshops/socialization and assistance from the data that has been obtained. The results of this research show that the Kepatihan community's MSMEs can increase community productivity, which is largely purely handmade. Collaborative KKN 229 students help and assist the community to optimize packaging and branding. For example, making logos, stickers, videos, banners, and social media. In terms of marketing, many of the communities sell their products door to door.  

The background of this research is the low student learning outcomes of aqidah akhlah, because educators still use methods that make students bored and unenthusiastic in participating in learning, such as still using lecture, question and answer and assignment methods. So that there are still students who have less motivation in learning, as evidenced by the lack of students who are active in class, such as actively asking, answering and being active in expressing opinions, so that many students have not achieved predetermined learning outcomes. This study aims to describe: (1) Application of Information Search Methods for Class XI Man 2 Payakumbuh City, (2) Learning Outcomes of Aqidah Akhlak Class XI Man 2 Students in Payakumbuh City, (3) Effect of Information Search Methods on Learning Outcomes of Aqidah Akhlak Class XI Students Man 2 Payakumbuh City. This study uses a quantitative approach with a korean type. The population in this study was students of class XI Man 2 Payakumbuh City with a total of 137 students. The data collection technique is in the form of a questionnaire in the analysis using the r product moment formula, the correlation coefficient, and the coefficient of determination. But before the data is tested, the research is first tested using the normality test, linearity, and homogeneity test. Sampling using simple random sampling technique, by taking 25% of the population of 137 students. And the sample in this study were 34 students. The results of the Research Information Search Method for class XI students are in the high category with a percentage of 53%. While the results of research on the influence of information seeking methods on student learning outcomes of aqidah morals obtained results of 0.562. The results of the determination test were (0.5622)  100  = 31.58%. Then the perception of students' learning outcomes of aqeedah morals is 31.58% influenced by the application of information seeking methods, the remaining 68.42% is influenced by other factors not examined in this study. There is a significant influence between the Information Search Method and the learning outcomes of class XI student morals based on the coefficient of determination, the figure is 31.58%.

The purpose of this study wasto identify and analyze the role of product image to inform product quality and purchasing decisions for aqua 600ml mineral water in Sukabumi District. The survey wan conducted amon 97 respondents using purposive sampling technique based on the following criteria:1) consumers who purchased at least on aqua 600ml product and 2) product choice. Customers must be at least 17 years old andold enough tocompletethe survey. The questionnaire was tested with validity, realibilty andclassical acceptance tests.the analitysis method used in this research is descritivemethod and validation through quantitative method. Data analysis techniques were carriedout by path analysis and sobeltest using SPSS for windows.thus, product quality has a positive and significant effect on brand image, price has a positive and significant effet on brand image, product quality has no and insignificant effect on purchasing decisions and price has a positive effect and significant on purchasing decisions. Brand image affects product quality on purchasing decisions. Brand image can influence price in purchasing decisions.    

The purpose of this study is to determine the flow of work processes in the warehouse from the inbound, inventory and outbound processes, follow mentoring held every week by doing post test and pre test mentoring, and identify opportunities for improvement in the warehouse in an effort to reduce waste. The research method used by the author in this study is continuous improvement, or kaizen. The results showed that almost about 50% of the writers' activities at PT. DSV Solution Indonesia deals with labeling products with K3L (Safety, Occupational Health &; Environment) labels. This product labeling activity requires a level of accuracy and concentration so that the goods labeled are in accordance with the established category. The products labeled are footware or footwear products such as shoes or sandals. Both shoes and sandals each have an identical number of different K3L labels, not only that each category of product type is then distinguished again according to the origin or origin of the product made. The origin of products that go through the K3L label stage usually comes from Indonesia, Vietnam, and China. So for the number of identical numbers, the K3L label amounts to 6 according to the category of origin and also the type of product.

This research was carried out based on data saying that Elzatta in the period from year to year experienced an increase in percentage as the brand with the best quality, it's just that in 2019 it experienced a slight decrease in numbers, this might have been due to the Covid-19 pandemic that hit the Indonesian nation at that time and of course slightly affected the brand process at Elzatta. Thus, based on the results of the initial observations and analysis above, which found a uniqueness in Elzatta using a sharia marketing strategy for their products, the researcher was compelled to describe this phenomenon, namely related to the Islamic marketing strategy implemented by the Elzatta store so that it continues to exist in the face of real world business competition This research uses a type of qualitative research by using data collection methods in the form of observations, interviews, and documentation. The technique of analyzing the data is by filtering the data, presenting the data, and cross-checking the data. While testing the validity of the data is done using triangulation techniques. The results of this study found that: 1. Elzatta's product sharia marketing strategy was carried out with three main strategies, namely: (1) Market segmentation; (2) Targeting and Positioning; and (3) combination strategy which includes: strategy in maintaining the product; price range strategy; strategy in choosing a point of sale; strategy in the field of product promotion; strategy in HR management; strategy in the easy shopping process; strategy in the marketing process through social media. 2. Supporting factors for the sharia marketing strategy for Elzatta products are due to several factors, namely: Maintaining service quality; Understanding customer needs and company needs through SWOT analysis; Neat employee appearance; Responsiveness in helping customers online/offline; Providing supplies/training to employees/SPG; Sensitivity to the development of global business competition. 3. The inhibiting factors for Elzatta's sharia marketing strategy are internal and external factors. Internal reasons, including: capital, promotion constraints in the field. Meanwhile, these external factors include: price competition and the promotion strategy of Elzatta Jambi's competitors.

Background;The post partum period is the period passed by mother giving birth starting from the first day of the birth to 6 weeks of birth. In this period every mother gives birth obliged to give her baby exclusive milk, sufficient amounts of breast milk are the best food for babies and can meet their nutritional needs for the first 6 months and thus reach optimum growth. The world’s exclusive coverage is 41% whereas the world’s exclusive who breast fund target is 70% and the coverage rate for breastfeeding in Indonesia is 37.7% in Central Java Province in 2018 in infants aged 0-6 months of 32.7%, the data is still below the national target of exclusive breastfeeding, which is 80%, so management is needed to assist post partum mothers in expressing breast milk more effectively, namely by using the guinea pig technique Objective; This application aims to know the effects of marmet technique to improve and promote breastfeeding production for the post partum in RSUD Dr.Soeratno Gemolong Method; this implemention use case studies Results; this implemention shows the results of breastfeeding post partum with 1 day intervension, 3 times treatmen and 15 minutes duration, suggests that marmet techniques that could solve the breastfeeding problems. Summary; there are differences in development before and after being given the guinea pig technique in post partum mothers