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Efforts to create consumer purchasing decisions, the company improves product quality and personal selling so that consumers feel satisfied in using the product and create interest in frozen food products Greetings. Gema Frozen Jombang Store implements product quality by maintaining product resilience and implementing personal selling by interacting directly with consumers. This research aims to determine the effect of Product Quality on Purchase Decisions at Gema Frozen Jombang Stores. This research focuses on consumers at Gema Frozen Jombang stores. The method used in this study is a quantitative research method and the number of samples used is 40 consumers using nonprobability sampling technique. Data collection techniques using a questionnaire. data analysis technique used is descriptive statistics, data quality test, classic assumption test, hypothesis testing and multiple linear regression analysis. Thei results of this study indicate that (1) Product quality has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (2) Personal Selling has a positive and significant effect on purchasing decisions at Gema Frozen Jombang Stores. (3) Product Quality and Personal Selling have a simultaneous effect on purchasing decisions at Gema Frozen Jombang Stores.

Brand Image or can be called Brand Image is a perception of a brand Brand about the brand associated with brand associations that appear in the minds of consumers. One of the factors that can affect the brand image of  a company's product is quality. Quality related to product quality offered by manufacturers with a particular brand. The purpose of this study was to determine whether brand image and product quality variables significantly influence purchasing decisions of Rabbani members in the city of Jombang. This research uses quantitative research using descriptive statistics, validity test, reliability test, classic assumption test, partial and simultaneous hypothesis test, and coefficient of determination with the help of the IBM SPSS Statistics 20 program. The number of samples is 110 Rabbani members in Jombang. Data collection uses a non-probability sampling technique by means of purposive sampling. Data collection was carried out by distributing questionnaires. The results showed that (1) brand image has an effect on purchasing decisions (2) product quality has an effect on purchasing decisions (3) brand image and product quality has an influence on purchasing decisions. Keywords: Brand Image, Buying Decision, Product Quality

Costumers’ have their own taste to buy something at somplace, beside when they found a product or a place that suits to their taste arises a desire to become customer that loyal to that product or a place .  Object of this research is hijab convection CV.ZAM-ZAM Candimulyo Jombang. Purpose of this reseacrh is to know the effect of service quality and product quality on customer loyalty at hijab convection CV.ZA-ZAM Candimulyo Jombang This resecarh methode is kuantitative . The populations are customersrs who buy or booking at the hijab cnvection CV.ZAM-ZAM Candimulyo Jombang wich around 150 customers in a month with 30 respondens. Data analysised by statistic test helped by SPSS25. The results  showed that factors that 1) the service quality has a partial effect on customer loyalty with value of 2.125 on partial test. 2) the product quality has a partial effect on customer loyalty with value of 2.993 on partial tes. 3) the service quality and product quality has a simultaneous effect on customer loyalty with value of 11.938 on simultaneous test.

The decision to subscribe to the internet network at PT. Garuda Media Telematics, consumers consider product quality and ratings to get satisfaction. The company uses a cable network system (Fiber Optic) which has a speed compared to ordinary cable, which means that it can transfer data at high speed and the cost of installation and operation is relatively low. The method used in this study is a quantitative research method. The population used was 100 respondents, then the number of samples used in this study were 80 customers in 1 hamlet area using nonprobability sampling technique. The collection of data used in this research are observation, interviews, documentation, and questionnaires. Data analysis techniques using data quality test, classic assumption test, multiple linear regression analysis and hypothesis testing. The results of this study indicate that: (1) Product quality has no positive and significant effect on customer satisfaction at PT. Garuda Media Telematics Kec. With. (2) Customer Value indicates a positive and significant influence on customer satisfaction at PT. Garuda Media Telematics Kec. With. (3) Product Quality and Customer Value indicate that simultaneously have a positive and significant effect on customer satisfaction PT. Garuda Media Telematics Kec. Bareng.   Keywords: Product Quality, Customer Value, and Customer Satisfaction

The purpose of this research is to understand and provide an understanding regarding the influence of promotion and product innovation on buying interest of Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. This study applies a quantitative approach. This study utilizes a saturated sample to sample the entire population, which consists of 68 respondents. Studies show that: (1) Promotion has a positive and significant influence on the intention to buy a Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang. (2) Product innovation has a positive and significant influence on the intention to buy a Honda Scoopy at PT Tunas Dwipa Matra Diwek, Jombang. (3) Product Promotion and Innovation simultaneously have a positive and significant influence on the intention to buy Honda Scoopy at PT. Tunas Dwipa Matra Diwek, Jombang.  

The purpose of this study was to find out what marketing strategies were carried out by the Bintang Muda 88 service cooperative in increasing the number of savings and loan members and to explain the application of the savings and loan product marketing strategy that was determined to have and impact on increasing the number of members in the Bintang Muda 88 service cooperative. The type of research used was qualitative  with the number of research informants 5 people. The research results obtained by setting the 4P strategy (Product, Price, Place and Promotion) are proven to be able to increase the number of savings and loan product members in the Bintang muda 88 service cooperative.

Organic waste is still a problem that needs to be resolved. Piles of organic waste can cause the emergence of methane gas (CH4), giving rise to an unpleasant odor and can even potentially cause disease. The aim of this community service is to provide understanding, knowledge and skills to the community regarding how to utilize household organic waste in the form of fruit and vegetable waste into eco-enzymes by fermentation. eco-enzyme is a multi-purpose liquid that can be used to purify waste water, as a household cleaning product, as a detergent, as a pest control product, to remove pesticide residues, and also as an organic fertilizer for plants. The method used is Participatory Action Research (PAR) where the service team is integrated into the community and works with the community to increase the knowledge and abilities of the people who are members of the Women Farming Group (KWT) in understanding and changing the community to become better, more empowered and knowledgeable. The results of this activity were able to increase the understanding, knowledge and skills of Women Farmer Groups in 4 Districts of Bandar Lampung city both conceptually and practically, and have the awareness not to just throw away organic waste, but to use it because it not only protects the environment but also provides benefits to the community. This activity was considered successful and sustainable for future programs.  

In the city of Bima itself, more precisely in Raba Dompu, Rasa Nae Barat subdistrict, modern market growth has increased very rapidly and competition is very rapid, especially for cafes that have similar products. The increasing number of competitors means that customers have many choices to get products that meet their expectations so that as a result of this condition consumers are more careful and smart when dealing with the products being launched. This is also felt by the starting cafe in the city of Bima, which continues to innovate day by day the products it offers to consumers. Perceived value is one of the factors to support the company to run smoothly, not only that, consumer satisfaction also influences the consumer's repurchase decision, the superiority of the product is known to consumers and can make consumers interested in trying it and then getting satisfaction from it. that product.

Women's empowerment is one indication of rising welfare. When women become educated, have property rights, and have the freedom to work outside and earn an independent income, this is a sign of improved household welfare. One of the steps in empowering women in Indonesia is done through PKK activities. Empowering PKK mothers as members of the community and who are also classified as productive labour is vital. The purpose of this empowerment is to develop awareness and independence in business, as well as to expand employment opportunities and increase the knowledge of mothers in Panjunan Village. This alternative was chosen because PKK women in the Panjunan area really need knowledge and skills that can be used as provisions and hone the skills of each individual. This training is expected to complement the knowledge and skills of PKK women in various aspects, and can provide benefits in showing their existence in skills, while equipping themselves to do business which in turn can encourage increased income in the family.

Furniture business units in the city of Tasikmalaya altogether had 217 business units in 2018 with an investment value of IDR 28,677,699,000, a production value of IDR 82,656,245,000 and absorbing a workforce of 1,538 people. The aim of this research is to gain a better understanding of the use of raw materials, capital and labor by furniture craftsmen in Tamansari District, Tasikmalaya City. The analytical tools used in this research are multiple regression, coefficient of determination, and hypothesis testing. Multiple regression is used to identify the relationship between independent variables (raw materials, capital, labor) and dependent variables (income of furniture craftsmen). The research results show that raw materials, working capital and labor have a significant influence on the income of furniture craftsmen in Tamansari District, Tasikmalaya City. This means that efficient use of raw materials, capital and labor can increase the income of furniture craftsmen in the region. These results can be used as a basis for developing and improving the business of furniture craftsmen in Tasikmalaya City

The Bayat community is a community that has skills in making pottery crafts. Selling pottery crafts is one of the uses of individual creativity and skills and talents possessed by the Pagerjurang Bayat Klaten community which can be used to create prosperity and employment opportunities through the creativity and inventiveness of individual communities. The potential that exists not only requires capital, energy and funds for manufacturing, but Bayat village pottery entrepreneurs need to change their marketing strategy by using modern technology in the form of using Android devices in building their marketing strategy. This Community Service aims to motivate pottery entrepreneurs to form creative ways of thinking and productive behavior in developing marketing through Android devices. The Community Service Method uses qualitative and quantitative methods as a strategy for achieving goals. And as a result of community service activities, pottery craftsmen are able to implement marketing strategies using Android devices, so that sales turnover targets are achieved

The most frequently encountered non-organic waste issue is plastic bag waste which is widespread in society, even though plastic packaging is a material that is difficult to decompose or destroy. One simple activity that can be done to reduce plastic waste is to use paper bags. The process of making paper bags can use materials that are around us, such as waste paper. The activity carried out in community service is a socialization carried out in increasing the creative economic potential for the community in Bayung Gede Village, Kintamani District, Bangli Regency, Bali Province, in October 2022. From the community service activities that have been carried out in Bayung Gede Village, it can be concluded that participants who take part in the training can increase the selling value of products by using the skills they have and can increase the economic value in Bayung Gede Village.

This study aims to determine the influence of marketing mix on purchasing decisions. This research took the object of CV Zam Zam Candimulyo jombang. The type of research used is quantitative research, the population in this study is customers who buy or order hijab at CV Zam Zam Candimulyo jombang which ranges from 150 people per month with a sample of 60 people. The results showed (1) the influence of the product has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyojombang (2) the influence of  price has a partial effect on the decision to purchase hijab on CV Zam Zam Candimulyo jombang (3) the influence of place has a partial influence on the decision to buy hijab on CV Zam Zam Candimulyo Jombang (4) the influence of promotion has a partial influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang (5) the influence of the marketing mix has a simultaneous and significant influence on the decision to purchase hijab on CV Zam Zam Candimulyo Jombang.

This study aims to determine the effect of work motivation and work environment on the work productivity of employees of PT. Amygdala by Pedia Mojokerto. The method used in this study is quantitative research. The population in this study amounted to 40 respondents, with a sampling technique using a saturated sample that used all production employees as samples. The results of the study show that: (1) Motivation has a effect on the work productivity of PT. Amigdala Karya Pedia Mojokerto; (2) The work environment has a effect on the work productivity of employees of PT. Amigdala Karya Pedia Mojokerto; and (3) Work motivation and work environment have a effect on the work productivity of employees of PT. Amygdala by Pedia Mojokerto.

Limited capital is one of the reasons people do not dare to open a business, because for an entrepreneur, capital is one of the requirements for running or building a business. There are two forms of capital, the first is capital in the form of money or goods. Second, namely intellectual capital such as knowledge, abilities, skills and commitment. The distribution of productive capital is expected to be able to improve the community's economy with business capital loans for the community. In reality, there are many negative perceptions regarding business capital lending, so it is canceled. The formulation of the problem in this research is the Role and Constraints/Barriers of PT Permodalan Nasional Madani Mekar in Financing Micro, Small and Medium Enterprises (MSMEs) in Jambi City. The research method in this research is a qualitative research method. The data collection techniques were carried out using observation, interviews and documentation. The results of this research are that the role of PT Permodalan Nasional Madani Mekaar in financing is to help MSME players face their obstacles in running MSMEs such as lack of capital. PT Permodalan Nasional Madani Mekaar provides capital assistance with a very fast process and without any burdensome requirements for its customers. And the obstacles/obstacles faced by PT Permodalan Nasional Madani Mekaar include the factor of customer dishonesty during interviews with PNM Mekaar and obstacles to customers running away or abandoning responsibilities.  

Purpose − In the ever-evolving digital era, the paradigm of employee compensation and rewards is also undergoing a fundamental transformation. Digital Compensation and Rewards concepts have emerged as a response to these changes, with a focus on building adaptive performance systems, innovative bonus approaches, and flexibility in employee rewards. Overall, the Digital Compensation and Rewards paradigm brings modern concepts to human resource management. In the digital era, employee compensation and reward systems are experiencing fundamental changes. The use of technology allows for more efficient implementation of performance-based systems. Findings- The results of the literature review show that technology has a significant positive impact on the employee recruitment stage. Apart from that, the implementation of digital compensation and rewards is also an integral part of employee performance. Design/methodology/approach- By using data-based performance assessments with digital platforms, companies can collect and analyze employee performance data in more detail. This allows for more objective and accurate assessments, as well as providing opportunities for appropriate recognition of individual contributions. Practical implications- Involves improving the recruitment process through the use of digital technology and social media, adjusting the compensation system to include digital performance bonuses and application-based incentives, flexibility in providing rewards tailored to individual preferences, the use of data and analysis to measure employee performance accurately, as well as development of HR skills in integrating digital technology in human resource management. By paying attention to these practical implications, companies can improve their human resource management strategies to face the challenges and opportunities in the digital era, which can support organizational growth and success. Originality/value- This research presents an innovative view of how organizations can use digital technology and more flexible bonus systems to increase employee motivation and productivity. With a focus on the digital era, this paper provides insight into the importance of adapting to technological changes in human resource management. The value of this paper is that it provides practical guidance for companies seeking to improve their human resource management strategies to optimize employee performance and rewards in the ever-changing digital era.

. Based on needs analysis and interviews, it shows that flat building material does not use innovative media and the minimal use of technology-based learning media, causes students to feel bored and less interested when learning in class. This research aims to produce LABADA Game products for feasible flat building materials. This type of RnD development research has been developed by Sugiono with seven steps, namely (1) looking for potential and problems at SDN Kepanjenlor 2, SDN Sentul 1 and SDN Sentul 3, (2) Carrying out research and collection by interviewing class IV teachers, distributing needs questionnaires students and observing mathematics learning, (3) product design is carried out by analyzing learning and planning product content, (4) Design validation is carried out by 9 validators consisting of 3 material validators each, media validator and language validator, (5) Design revision carried out based on expert advice, (6) Limited trials carried out by 10 class IV students and 5 class IV teachers, (7) product revisions based on teacher and student suggestions. The instrument in this research is a questionnaire. The feasibility results from material expert validators were 91.85%, media experts 89.44%, and language experts 86.67%. The results of the teacher's readability questionnaire for the LABADA game obtained a percentage of 91.29% and the results of the student's readability questionnaire obtained a percentage of 94.17%.    

Based on the analysis of student needs and interviews with teachers, it shows that mathematics learning, especially in fraction material, has not used innovative media and the minimal use of technology-based learning media has caused students to feel bored and less interested. The purpose of this study was to determine the feasibility and readability of KOCAH Multimedia products for learning Mathematics for fraction material. This type of development research is RnD which has been developed by Sugiono with 7 stages. This study used a questionnaire sheet instrument and interview and observation techniques. Based on the results of the validation test by 9 validators, it is known that KOCAH multimedia can conclude the feasibility of the media by obtaining results from material experts of 87.28%, 91.11%, from media experts and 88.33% from linguists. The results of the student readability questionnaire on KOCAH Multimedia obtained a percentage of 96.15% and the results from the teacher readability questionnaire obtained a percentage of 93.41%.    

Competition in business is getting tougher, as evidenced by the variety of products released by business people to survive the competition. Increasingly tight business competition requires companies to have their own competitive advantages. Many consider competitive advantage to be a weapon used by companies in the hope of making the company win over its competitors. Raja Lele Lestari is a business that operates in the field of catfish cultivation in Kediri Regency. This research aims to analyze the Competitive Advantage Strategy of Raja Lele Lestari in increasing sales. This research uses descriptive qualitative methods and SWOT analysis along with the BCG matrix. Data collection was carried out by observation, interviews and documentation. The analysis results obtained in this research show that the analysis shows a very profitable correlation, BCG shows that the company's market share is still low and the SWOT analysis has a SO strategy solution to overcome this which can ultimately support Raja Lele Lestari to reach the peak of competitive advantage.

Online marketing, also known as digital marketing, involves promoting products or services through digital mediums such as the Internet, mobile devices, and social platforms. It involves using different strategies to achieve business goals, such as increasing brand awareness, generating leads or customers, increasing sales, and building relationships. customer system. Phishing is a technique in which scammers attempt to trick victims into providing personal information such as passwords, credit card numbers, or other financial information by pretending to be a trustworthy organization through fake email or fake website.