Publication Search

A business actor to maintain its extension in order to enter and attract customers by creating good relationships with customers. Creating a good relationship is the goal of business actors to have loyal customers. The purpose of this study is to examine the effect of packaging quality, price perception and brand image on consumer loyalty of Oreo biscuits. This research includes quantitative research. The population of this study is visitors from May 2023 as many as 564 buyers. The sampling technique used in this study was the Slovin formula with a margin of error of 10% obtained by 85 respondents. The data analysis techniques used are instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study show that packaging quality has a positive and significant effect on consumer loyalty, price perception has a positive and significant effect on consumer loyalty, brand image has a positive and significant effect on consumer loyalty. Packaging quality, price perception, and brand image simultaneously have a positive and significant effect on consumer loyalty of Oreo products at the Sarimulya Limbangan store.

This research aims to develop literary comic media as a learning medium for middle school students, produce viable comic products, and determine the differences in the results of applying comic media in experimental classes and control classes. This research uses a Research and Development research design. The trial was carried out at SMPN 3 Medan and SMPN 5 Medan. This trial use used True Experimental Design class VII-D at SMPN 3 Medan and class VII-A at SMPN 5 Medan. The instruments given were a product needs questionnaire with 14 questions and a test with 2 questions. Data analysis used the independent t-test which contained a difference test between 2 independent samples and hypothetically used the Mann Withney test which found differences in the independent learning outcomes of junior high school students between using comic media and not using comic media. This is proven from the results of the Mann Withney test calculations, so it can be concluded that there are differences in learning outcomes for junior high school students, and literary comic media is suitable for use as a learning medium. It is hoped that the results of this research can be used by related parties, such as teachers, students and future researchers

Background: information and counseling centers adolescents (PIK-R) is a container which developed in a program GenRe, It managed, by, and for adolescents / students to give information and counseling services on family life planning for adolescents / students and other supporting activities. Objective: to know factors related to the use of information and counseling centers adolescents at class XI MAN 2 of Palopo  City in 2023. Method: This research used analytical survey using descriptive method with Cross-Sectional Study approach. The population was all students of class XI  MAN 2 of Palopo City 2023. Sample of this research was 34 respondents using stratified sampling technique. The data collected through primary data (observation sheets) and secondary data. The data processed using Statistical Product and Service Solutions (SPSS) and analyzed using descriptive and bivariate by fisher exact test and presented in the form of frequency distribution tables. Result: There is a relationship between attitudes to the use of information and counseling centers adolescents at XI MAN 2 Palopo 2023 with (p-value= ,26), and there is a relationship between  management  use of the information and counseling centers adolescents at XI MAN 2 Palopo 2023. Result: there is a relationship between attitudes and the use of   information and counseling centers adolescents at XI MAN 2  Palopo 2023.

This research discusses the application of the Pacta Sunt Servanda principle to unwritten agreements related to fisheries product sharing. The aim of this research is to find out how the Pacta Sunt Servanda Principle is applied to unwritten agreements and to find out what are the obstacles to the application of the Pacta Sunt Servanda Principle to unwritten agreements regarding fishery product sharing. This research uses a normative juridical type of research. By using several approaches, namely: legislation (statute approach), conceptual approach (conceptual approach).The results of this research show that the principle of pacta sunt servanda indeed requires parties to mutually fulfill their obligations in accordance with Article 1338 of the Civil Code. The agreement will be implemented if it meets the requirements in Article 1320 of the Civil Code and the parties mutually agree as per the meaning of Article 1313 of the Civil Code. When the agreement is ratified by the parties, the principle of pacta sunt servanda will apply. Apart from that, the results of this research also show that there are obstacles to the application of the principle of pacta sunt servanda in unwritten agreements regarding fishery product sharing, profit sharing agreements are general or not specific to a sector, so that we know about marine fisheries product sharing agreements as the author's research object. referring to law number 16 of 1964 concerning fishery product sharing agreements.  

The new paradigm change in the world of education in Indonesia requires teachers to be able to implement a learning model that is able to be oriented towards the characteristics of students. One learning model that can be used to accommodate the diversity of student characteristics is differentiated learning. Thus, this article aims to describe the development of differentiated learning in the aspect of product differentiation. The development of product differentiation learning is implemented in the activity proposal text teaching module for class XI SMA. This research uses the method literature review (literature review). This research presents search results regarding articles related to the topic of differentiated learning. Relevant articles are then reviewed and synthesized in such a way that they can provide information in the form of a more meaningful presentation. Based on the results of the studies, synthesis and exploration that have been carried out, it can be understood that each student has different talents and interests. Product differentiation is intended so that students are able to process according to their talents and interests. Apart from that, the results of the study of differentiated teaching modules for learning proposal text activities that have been developed show that learning to write proposal texts can be said to implement a differentiated learning model from the product aspect.

The new paradigm change in the world of education in Indonesia requires teachers to be able to implement a learning model that is able to be oriented towards the characteristics of students. One learning model that can be used to accommodate the diversity of student characteristics is differentiated learning. Thus, this article aims to describe the development of differentiated learning in the aspect of product differentiation. The development of product differentiation learning is implemented in the activity proposal text teaching module for class XI SMA. This research uses the method literature review (literature review). This research presents search results regarding articles related to the topic of differentiated learning. Relevant articles are then reviewed and synthesized in such a way that they can provide information in the form of a more meaningful presentation. Based on the results of the studies, synthesis and exploration that have been carried out, it can be understood that each student has different talents and interests. Product differentiation is intended so that students are able to process according to their talents and interests. Apart from that, the results of the study of differentiated teaching modules for learning proposal text activities that have been developed show that learning to write proposal texts can be said to implement a differentiated learning model from the product aspect.

The island of Sumatra has 10 provinces with a Human Development Index level that is not much different from the national Human Development Index, several provinces on the island of Sumatra have a Human Development Index below the national Human Development Index. The aim of this research is to analyze the Human Development Index and the factors that influence it in Sumatra for the 2018-2022 period. This research is quantitative research. The variables used in this research are the Human Development Index, Gross regional domestic product, Economic Growth, Poverty, and the Gini Index. The panel data method is used for analysis in the form of cross section data from 10 provinces on the island of Sumatra and time series data for 2018-2022. The results of this research show that Gross regional Domestic Product and Economic Growth have a negative and insignificant effect on the Human Development Index, Poverty and the Gini Index have a negative and significant effect on the Human Development Index in Sumatra for the 2018-2022 period.

This study aims to determine the effect of the marketing mix on consumer decisions at kesu t-shirt distribution in North Toraja. The research data was obtained by using a questionnaire, documentation and direct observation on the kesu t-shirt distribution. The research method used in this research is quantitative research with a total sample of 57 people. The data analysis technique used in this study was multiple linear regression with statistical calculation tools using SPSS version 26. The results of this study obtained the equation Y = 4.172 + 0.105X1 + 0.222X2 + 0.215X3 + 0.095X4. Products influence consumer decisions. Prices affect consumer decisions. Promotion influences consumer decisions. Place influences consumer decisions. Products, prices, promotions, places influence consumer decisions at kesu t-shirt distributions. The determination result (R2) of 0.822 or 82.2% means that the dependent variable namely consumer decision (Y) can be explained by the independent variables product (X1), price (X2), promotion (X3), place (X4). While the remaining 17.8% is explained by other variables outside the variables used.    

The definition of price is the value of goods which is determined or expressed in terms of money or the amount of money or other equivalent means of exchange, which must be paid for goods or services, at a certain time and in a certain market. The price level attached to the product describes the quality of the product. Meanwhile, price discrimination is a term used in international trade, referred to as a trade practice carried out by exporters by selling every commodity on the international market at a price that is less than the appropriate value or can be said to be lower than the price of the goods in their own country, which is considered unfair because can damage the market and harm competing producers in the importing country. Among the activities of entrepreneurs that usually do not favor competition is price discrimination. This situation describes a situation where sellers provide different prices for their products with the same quality and quantity to two or more sellers, or provide unequal prices to buyers or consumers in the form of inappropriate inventory, or take action by setting a pricing strategy. to gain advantages for more profitable consumers.

One of the efforts made to deal with trash or newspaper waste is to recycle waste by utilizing and making various decorative lampshade products that can fill and beautify environmentally friendly room decorations known as ecogreen decoration spaces. Decorative lampshades are a complement to room decoration that can beautify a room, be it the family room, living room, bedroom and lounge room or terrace. The decorative lampshade products are in the form of sitting decorative lampshades that are placed on tables or cabinets, decorative lampshades mounted on walls and hanging decorative lampshades. Newspaper waste has enormous potential if it can be recycled into an alternative raw material to replace natural raw materials. The process of recycling newspaper waste into recycled paper raw material is carried out by processing newspaper waste. The training and mentoring program for housewives and youth youth groups in Soginti Village, Paguat District has slowly shown encouraging results and could be an excellent solution in overcoming the crisis of piles of newspaper waste. This training activity is very useful not only for housewives and youth youth groups in Soginti Village, Paguat District, but can also be useful for sub-district and village officials as well as the community in general to become a solution to overcome environmental degradation due to piles of newspaper waste and how to use it. return the waste (reuse).  

Oligopoly is a form of market structure where there are a few producers or dominate the market for a particular product or service. In an oligopoly, there are a few large companies that control most of the supply of goods or services, thus having the ability to influence prices and control competition. In an oligopoly market, each company will position itself as part of the market game. This certainly needs to be done because the profits they get are very dependent on their competing companies. Every policy taken by one company will greatly influence other companies so that competition will become increasingly fierce in terms of price and quality.

Indonesia's economic growth continues to increase and reaches inflation levels. As has happened in the last 2 years, there has been a quite drastic increase in inflation from 2021 of 1.56% and 2022 of 4.21%. This resulted in a decrease in rising inflation. Inflation is the impact of increasing or decreasing economic growth in a country. With increasing economic growth from trade activities or increased buying and selling along with increasing supply of businesses or producers, it can result in an increase in more buyers or consumers to shop, resulting in an increase in the prices of some good products or services market goods. One way to anticipate increasing inflation policies is that the government must control interest rates. Policies in this case must be made by the monetary authority in Indonesia, Bank Indonesia.

Indonesia is a country that has diversity in it. Starting from the diversity of ethnicities, languages, cultures to traditional arts which of course are unique characteristics of the country of Indonesia. One of the arts owned by Indonesia is Batik. Batik as a work of art has become a richness of Indonesian culture which is admired by the general public, both the Indonesian people themselves and the world community, but behind it all, batik is a form of traditional Indonesian art that requires maintenance, preservation and protection so that it can be enjoyed. by the next generation. This is so because batik is one of Indonesia's cultural products that is vulnerable to becoming a victim of recognition from other countries. There are quite a few phenomena that occur where batik is actually recognized or claimed by neighboring countries, such as Malaysia. This research was conducted to determine the chronology of Batik recognized by Malaysia, in addition to knowing the resolution efforts made by the government in terms of protecting Intellectual Property Rights (IPR) as Batik in Indonesia from the perspective of International Civil Law.

This thesis is entitled "Implementation of Islamic Business Ethics in the Zifa Clothing Shop in Tarik Village, Kumpeh Ulu sub-district". Islamic business ethics are the pros and cons of running a business in accordance with Islamic values. The problems in this research are (1) how is Islamic business ethics implemented in the clothing Zifa? (2) what are the inhibiting and supporting factors in implementing Islamic business? This research aims to find out how Islamic business ethics are implemented and what factors hinder and support Islamic business ethics in the Zifa Shop in Tarikan Village. The research method used is a qualitative method using primary data, then the data collection tools used are interviews, observation and documentation. Data analysis is descriptive qualitative by means of data reduction, data presentation and conclusions. This research analyzes the anoraga theory, namely the principles of Islamic business ethics, namely honesty, accuracy, loyalty and discipline. It's just that from the four principles of Islamic business ethics there are obstacles to implementing the principle of accuracy in delivering products to consumers of the Zifa Clothing Shop in Tarikan Village.

The purpose of this activity is to be able to know the application of Jurnal.id accounting software in facilitating a job, especially in the field of financial preparation, especially sales invoices, as well as obstacles as a user in using this technology. The counseling was conducted using lecture, question and answer, demonstration, and hands-on practice methods. The result of this activity is that the production of sales invoices generated using Jurnal.id software can facilitate the finance department in obtaining clear and effective reports. Information needs are needed in accordance with company expectations when making decisions on existing problems. Jurnal.id software that is implemented is adequate in processing existing data and has quality information quality, but there are often obstacles in using this software due to errors in recording transactions on the system. The conclusion of this activity is that Jurnal.id software can facilitate users in the process of recording transactions so as to produce a sales invoice that can help when making decisions

The purpose of this study was to find out and analyze how much influence Product, Price and Strategic Location have on Purchasing Decisions at the MCP Royal Plaza Surabaya Muslim fashion store. This study used a quantitative method with a descriptive type with a random sampling technique and the number of respondents was 52 people. The data analysis method used in this study is multiple linear regression analysis, while the results of this study are that price has a significant and significant effect on purchasing decisions as seen from the t count > t table (4.426 > 1.661), and a significant level lower than 0, 05 which is 0.000, it can be seen from the value of t count <t table (-0.064 <1.661) then it can be seen that the significant value is lower than 0.05 which is 0.000 , Service Quality has a significant and significant effect on purchasing decisions seen from t count> t table (2.625 > 1.661) and a lower significant level than 0.05, namely 0.000, Price and Service Quality have a significant and significant effect on the decision to purchase MCP Store products, as seen from the t count > t table f count > f table (19,548 > 2,699) and the value sig 0.000 <0.05 the percentage value that influences the independent variables (Product, Price, Strategic Location) to the dependent variable (Purchase Decision) is 38%. Thus the variable price, strategic location and product quality affect the consumer purchasing decisions of the MCP Muslim fashion store at Royal Plaza Surabaya.

One of the media used by PAI teachers at SDN Pakan Labuh 03 is Student Worksheets (LKPD) in learning, especially in Islamic Religious Education lessons. The teacher only gives an explanation of the material then practices the prayer movement directly, then evaluates it. This teaching method is considered inappropriate, because there are still many students who have difficulty understanding the concept of good and correct movement according to Islamic law. The existence of the development of LKPD into e-LKPD that supports the learning of Islamic Religious Education prayer practice materials with the aim of this research is to produce valid, practical, and effective e-LKPD to train students' prayer movements (psychomotor) according to Islamic law on prayer practice material.This research is a development research which has 4 stages, namely: define stage, design stage and develop stage, socialization stage. The research instrument uses product tests, namely: product validity test, product practicality test, and product effectiveness test. The E-LKPD was validated by three validators, namely one media lecturer, one PAI lecturer, and one PAI teacher. At the practicality stage, e-LKPD as a learning resource for prayer practices was tested on fifth grade students at SD Negeri 03 Pakan Labuh.The results of this study are E-LKPD with the support of Liveworksheet and Canva Apps get a final validation value of 0.84, a final practicality value of 0.85 and a final effectiveness value of 0.86. It can be concluded that the development of E-LKPD as a Learning Resource for Prayer Practices at SD Negeri 03 Pakan Labuh is very valid, very practical and very effective to use. E-LKPD can increase teacher creativity, so that ELKPD will look interactive, fun and attract students' learning interest. Interactive E-LKPD is synonymous with sheets in the form of student practice questions done through digital media that meet standards, are practical, and are easily accessible.

This research aims to determine the simultaneous and partial influence of product quality, brand image and price perception on interest in buying bear brand milk among the people of Kutoarjo Village. The research methodology used is a quantitative approach with data collection methods using questionnaires. The population in this study was the people of Kutoarjo Village and the sample determined using probability sampling using proportional sampling obtained 317 respondents for people who had never bought Bear brand milk. Then the data was obtained using multiple linear analysis. The results of the research show that product quality (X1), brand image (X2), price perception (X3) partially have a positive and significant effect on interest in buying bear brand milk. Simultaneously product quality, brand image and price perception influence interest in buying bear brand milk. amounting to 33.8%.

In this mini service project, the focus partner is a private university, namely Nurul Jadid University. The problem faced by partners is that the process of controlling the production equipment used at Nurul Jadid University is still manual, causing less than optimal efficiency and a fairly high error rate. The form of service that will be carried out is by implementing an Automatic Switch Control system using Internet of Things (IoT) technology at Nurul Jadid University. This system will replace manual processes with automation methods that can monitor the condition of production equipment and control it in real time. The proposed solution will involve installing sensors connected to an IoT (Internet Of Things) network on each production equipment. Data from these sensors will be sent to the control center which will control the Automatic Switch to regulate and monitor equipment performance in real-time.

. Electrical energy is a primary need for every human being. Supercapacitors are sophisticated electrical energy storage devices that combine the advantages of conventional batteries and capacitors so that they have the ability to store energy better. The use of electrode materials is one of the factors that affect the effectiveness of supercapacitors, electrode materials can be made from polymeric materials, metal oxides, and porous materials such as activated carbon. Activated carbon is made through two main stages, namely the carbonization and activation stages. Bamboo charcoal is a solid product that uses bamboo raw materials through a carbonization process under high temperatures (high temperature charcoal). This research is a research using experimental method. From the research results, carbonized bamboo charcoal at temperatures of 300˚C, 350˚C, 400˚C, 450˚C and 500˚C has a higher electrical conductivity value as the carbonization temperature increases. So it can be concluded that the temperature in the carbonization process affects the electrical conductivity of bamboo charcoal.