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This community service activity aims to improve public understanding of health data protection policies in digital health services. The rapid development of digital health platforms has increased the risk of misuse and leakage of personal health data. The method used includes educational outreach, interactive discussions, and evaluation of participants’ understanding before and after the activity. The results show a significant improvement in participants’ awareness and knowledge regarding the importance of protecting personal health data and understanding applicable regulations. This activity contributes to strengthening digital literacy and encouraging safer use of digital health services. Participants also gained a deeper understanding of relevant laws and the potential consequences of data breaches. By empowering individuals with the necessary knowledge, the activity aims to mitigate the risks associated with digital health services, thus promoting a culture of privacy and security. This community service initiative highlights the vital role of education in fostering a safer digital environment for healthcare and safeguarding sensitive personal information from potential threats.

Radicalism remains a widespread global threat, especially in multicultural countries like Indonesia. Educational institutions play an essential role in countering radical ideologies by shaping students' characters to foster resilience against extremism. This paper explores how the synergy between architectural design, the authenticity of the place, and social adaptive learning through social networks and effective curriculum management contributes to creating an effective anti-radicalism learning environment. Using the Systematic Literature Review (SLR) method, this study examines existing literature on educational architecture, place-based learning, effective learning curriculum and integration of social networks in character education. The review highlights how architectural spaces that encourage collaboration and interaction can help foster inclusivity, open dialogue, and social cohesion—key elements in preventing radicalization. In addition, the concept of authenticity of place, which emphasizes the connection between students and their local cultural heritage, is identified as an important factor in building tolerance and social awareness alongside the implementation of an effective learning curriculum. Through place-based learning, students can develop a stronger sense of identity and belonging so that they are less easily influenced by extremist ideologies. Furthermore, integrating social networks into educational environments is examined for their role in promoting socially adaptive learning. Social platforms provide opportunities for students to engage with diverse perspectives, develop critical thinking, and build empathy—skills that are essential to counter radicalization. The SLR method allows for a comprehensive synthesis of research findings, offering new insights into how educational spaces can be designed to foster anti-radicalism character. This study contributes to the body of knowledge on the relationship between architecture, cultural context, effective curriculum implementation, and digital learning and offers recommendations for educational institutions to enhance their role in preventing radicalization.

Where advances in digital science and technology make various demands for creativity and innovation must always be developed, as is done by teachers and teaching staff at SD Al Irsyad Islamiyyah 02 Purwokerto. The essence of education is the teaching and learning process. The better the teaching and learning process is implemented, the better the quality of education will be. The problem experienced by SD Al Irsyad Islamiyyah 02 Purwokerto is that students often play with gadgets without clear directions for their use and are not monitored properly. In this service activity, the team socializes the use of gadgets among students in response to the development of games which result in dependency for their users. It is hoped that students will have the awareness to reduce their use of gadgets or at least be able to make good use of them through applications and games that have educational value. Flow of program implementation from Preparation Stage, Socialization Stage, Evaluation Stage and Mentoring Stage. The conclusion of this program is an increase in students' understanding of using gadgets wisely from 60% to 90%, with an increase in student participation from 30% to 80%. The follow-up to this activity includes further mentoring sessions and integration of learning with the use of gadgets by teachers.

Digital ethics frameworks play a crucial role in shaping corporate governance in tech startups, ensuring transparency, accountability, and trust within organizations. As digital technologies continue to evolve and become more integrated into daily operations, startups face both opportunities and challenges related to the ethical implications of these technologies. In emerging markets like Indonesia, the adoption of these frameworks remains limited due to resource constraints, lack of awareness, and resistance to formalizing governance structures. This study explores how Indonesian tech startups integrate digital ethics frameworks into their governance policies and examines the associated benefits and challenges. Through interviews with governance managers and key decision-makers in these startups, the study identifies key trends, including improved transparency and enhanced stakeholder relationships for startups that implement digital ethics practices. However, barriers such as limited expertise, organizational misalignment, and the flexible nature of startups present significant hurdles. The study also highlights the impact of digital ethics on corporate reputation and investor confidence, with startups benefiting from a stronger market presence and increased funding opportunities. In comparison to global practices, Indonesian startups face additional challenges due to cultural attitudes towards corporate responsibility, regulatory gaps, and a slower market readiness for ethical governance reforms. The study provides recommendations for regulatory bodies to create clear guidelines for digital ethics adoption and suggests promoting training for startup leaders to help them integrate these frameworks effectively into their governance policies. These actions can support the long-term sustainability of tech startups, fostering responsible innovation and ethical business practices.

In the increasingly advanced digital era, social media has become a crucial tool in marketing strategies for Micro, Small, and Medium Enterprises (MSMEs). This article analyzes the use of social media in the marketing development of HNTnugraheniboutique Fashion, an MSME in the fashion industry based in Yogyakarta. The research methods employed include social media content analysis, online surveys targeting consumers, and in-depth interviews with the business owner. The findings reveal that HNTnugraheniboutique Fashion utilizes social media platforms, particularly Instagram and WhatsApp, to enhance visibility, build brand awareness, and boost sales. Despite these efforts, there remains potential to further optimize their social media usage for marketing purposes. Creative and relevant content proves effective in capturing consumer attention and influencing purchasing decisions. In conclusion, this research affirms that social media is an effective tool for MSMEs to develop marketing strategies. However, challenges such as competition and understanding digital consumer behavior underscore the need for further research to identify more specific and effective content strategies tailored for the MSME sector, particularly in Indonesia

Citizenship is becoming increasingly important as an integral part of individual and societal identity in the digital era. The purpose of this short report is to discuss and provide insight into the importance of comprehensive citizenship education to strengthen the spirit of citizenship in the digital era. Comprehensive citizenship education is essential to protect your rights and responsibilities as a citizen of the country. Emphasis is placed on character development and a positive attitude towards the Information technology and citizenship available today. Through comprehensive citizenship education, the next generation can develop awareness and active participation in a democracy that is responsive and inclusive in the use of information and technology

The role of morality in public policy and law enforcement, especially in relation to human trafficking, is increasingly important in the digital era. This article discusses the complexity of these challenges and strategies to prevent human trafficking and protect personal data in Indonesia. A holistic approach is needed, with law enforcement paying attention to the dimensions of morality, integrity and moral courage in policy formulation. In a digital era filled with technological changes, public policy must be able to adapt to these developments while still maintaining strong moral principles. This demands a high degree of integrity from policymakers and law enforcers to not only comply with technical rules, but also ensure that their actions are driven by the desire to create a fair and safe environment for all individuals. The recommended strategies include increasing border patrols to prevent the entry of illegal immigrants, cross-border cooperation to cut off human trafficking routes, strengthening regulations related to personal data protection, and increasing public awareness about data privacy. It is hoped that cooperation between the government, institutions and society can overcome this challenge to safeguard human rights and national security.    

This study examines the role of the Sukabumi District Police (Polres) in tackling online prostitution cases based on Law Number 21 of 2007 concerning the Eradication of Human Trafficking Crimes. Online prostitution has rapidly developed with the advancement of information and communication technology, where perpetrators use social media and messaging applications to offer sexual services anonymously. This study employs a qualitative method with a normative juridical approach, involving in-depth interviews with police officers, legal document analysis, and field observations. The results indicate that the Sukabumi District Police face various challenges, including limited human resources and technology, as well as difficulties in cooperating with internet service providers. Nevertheless, the Sukabumi District Police have implemented various strategies, such as enhancing digital forensics capabilities and public awareness campaigns, to address these issues. The study concludes that law enforcement against online prostitution requires collaborative efforts between law enforcement officers, internet service providers, and the community. The recommendations generated include increasing the capacity of police personnel in digital forensics and improving cross-agency cooperation for more effective law enforcement.

The digital literacy level in Indonesia is only 62%. This number is the lowest compared to other ASEAN countries, which average 70%. Therefore, acceleration is needed to catch up with digital literacy levels in various regions in Indonesia, including Ciamis Regency. This needs to be done to encourage people to avoid all types of technological fraud and to be better prepared to face the digital era in the future. This research aims to evaluate the effectiveness of the digital literacy program launched by the Ciamis Regency Communication and Information Service (Dinas Komunikasi dan Informatika ) based on the Smart Society 5.0 concept. This research method uses descriptive data collection techniques through literature, interviews and related data analysis. The research results show that the Smart Society 5.0-based digital literacy program by the Ciamis District Communication and Information Office has had a positive impact in increasing people's understanding of digital technology, expanding access to information, and encouraging active participation in digital life. However, there are several obstacles faced, such as limited access to digital infrastructure, lack of public awareness of the importance of digital literacy, and challenges in maintaining the interest of program participants. This research provides important input for related parties in increasing the effectiveness and sustainability of digital literacy programs in Ciamis Regency and provides a basis for further research in this field.

In this turbulent digital era, the role of Pancasila values is becoming increasingly important in guiding social ethics.  As the philosophy of the Indonesian state, Pancasila is not only a constitutional basis but also a social glue that shapes the character of society.  The influence of Pancasila values on social ethics in the digital era includes crucial aspects such as tolerance, justice, and togetherness. The study of the influence of Pancasila values on social ethics in the current digital era requires a variety of data or references from various situations/contexts.  Therefore, the method that will be used in this research is qualitative.  By using a data search method using interview techniques, it is possible to obtain in-depth and varied data information from various perspectives. The results of this research show that Pancasila values have strong relevance in building positive social ethics in the digital era.  This emphasizes the importance of strengthening understanding and application of Pancasila values in everyday life, including in interactions in cyberspace.  can help increase awareness and self-awareness in behaving ethically.  The important role of social media and digital platforms in facilitating healthy social interactions and supporting Pancasila values was also the focus of the discussion.  Emphasizing the importance of using technology responsibly and utilizing it as a means to promote Pancasila values in online communication and interaction.

This research is motivated by the importance of digitization in marketing strategies to enhance the competitiveness of SMEs. Bakso Haji Lili Karawang, an SME adopting digital marketing, is the subject of this study. The aim of the research is to identify the effectiveness of digital marketing strategies implemented in increasing sales and brand awareness. The research methodology uses a quantitative approach by distributing questionnaires to consumers of Bakso Haji Lili Karawang and analyzing the data using descriptive statistics and linear regression. The results show that the use of social media, online advertising, and digital content significantly contributes to the increase in sales and brand awareness of Bakso Haji Lili Karawang. These findings provide insights for other SMEs on the importance of integrating digital marketing strategies into their business operations.  

This study aims to analyze the influence of Instagram social media promotion effectiveness on brand awareness and consumer purchase intention, with a case study on Bistro Balige, North Sumatra. Using a quantitative approach with a survey method, this research involved 70 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Model (SEM) with the assistance of SmartPLS 4.0. The results show that the effectiveness of Instagram promotion has a positive and significant effect on brand awareness and consumer purchase intention. However, brand awareness does not have a significant influence on purchase intention. These findings provide valuable insights for culinary businesses in tourist areas like Lake Toba in optimizing their digital promotion strategies.      

Micro, Small, and Medium Enterprises (MSMEs) are very important to the Indonesian Economy, but often MSMEs face problems in terms of marketing and management. In an effort to increase consumer buying interest, this Service Activity investigates effective marketing, branding, and employee performance strategies for MSMEs. Cheesecuit Micro, Small, and Medium Enterprises (MSMEs) face key challenges related to marketing, branding, and performance that can impact consumer awareness and interest in purchasing products. This service identifies factors that influence consumer buying interest and analyzes what marketing, branding, and management strategies are appropriate to increase consumer buying interest for cheesecuit businesses. The proposed solutions include building an integrated marketing strategy, utilizing digital marketing, improving product quality, building partnerships and distribution networks, training and mentoring for MSMEs, as well as improving Resource Management in improving employee performance. This service activity is expected to have a positive impact on business actors in order to increase consumer purchasing power and provide benefits for business owners.    

The increasingly massive use of social media has opened up opportunities for the development of the business sector. This reality also provides opportunities for the growth and development of local products. One local brand that has developed quite well by utilizing social media, especially TikTok, is the Tenue de Attire brand. This research aims to analyze strategies for increasing brand awareness through creative content in TikTok Brand Tenue de Attire social media marketing. This research uses a descriptive qualitative approach, data was obtained using literature review techniques and official publications. Tenue De Attire's marketing strategy shows that they can use social media, especially TikTok, to increase brand awareness and introduce their products to the public. They managed to create a strong connection between the audience and the brand by focusing on creating engaging video content, especially by using adaptable ideas and following popular trends. Tenue De Attire uses an Inbound Marketing approach to direct TikTok users from the stage of attracting attention to the stage of becoming potential customers, by using interesting content to provide information about their products indirectly. Inbound marketing strategy has four stages, namely: Attract, Convert, Close and Delight. Using TikTok's Shop and Live features also helped them increase customer relations and sales. Therefore, Tenue De Attire has achieved success thanks to its innovative and smart marketing strategies.  

The rapid development of digital technology has brought significant changes to society, particularly in the use of social media and internet-based services. However, the low level of public understanding regarding personal data protection has increased the risks of data misuse, online fraud, and privacy violations. This community service activity aims to improve public legal awareness regarding the importance of personal data protection in the digital era. The activity was conducted in Sidodadi Village on December 20, 2023, through socialization, legal counseling, interactive discussions, and question-and-answer sessions. The materials presented included the definition of personal data, forms of personal data misuse, legal protection based on Law Number 27 of 2022 concerning Personal Data Protection, and measures to maintain personal data security. The results of the activity showed an increase in public understanding of the importance of protecting personal data and using digital media more safely and wisely. In addition, this activity encouraged the emergence of new public awareness regarding the importance of protecting privacy rights in digital life. Therefore, legal socialization on personal data protection plays an important role in improving public legal literacy and digital literacy.

This study aims to provide a comprehensive understanding of cybercrime and to propose actionable strategies that strengthen law enforcement's response in an increasingly digital world. The study systematically analyzes existing legal frameworks and enforcement strategies to assess their efficacy in addressing these complex crimes. It highlights the gaps in legislation and the limitations of current technological capabilities that hinder effective law enforcement. By addressing these challenges collaboratively, law enforcement can enhance its effectiveness in safeguarding society against the evolving landscape of cyber threats. Enforcement agencies in combating it. It examines the types of cybercrimes prevalent in the digital era, including hacking, identity theft, and online fraud. The study evaluates the effectiveness of current legal frameworks and law enforcement strategies in addressing these crimes. Additionally, it proposes solutions to enhance collaboration between international agencies, improve technological capabilities, and raise public awareness about cyber threats, aiming to strengthen the response to cybercrime. Additionally, raising public awareness about cyber threats is crucial for prevention. The research advocates for educational campaigns that inform citizens about the risks and protective measures related to cybercrime.

Micro Small and Medium Enterprises (MSMEs) are experiencing the impact of the Covid-19 pandemic. The decline in consumer purchasing power is a challenge for SMEs in carrying out their business production. One of the opportunities for MSME actors to survive in the current pandemic is by maximizing online sales. But not a few MSME actors who still do not understand to use online sales. Therefore, it is necessary to empower the community of MSME actors in trying online markets or other options by empowering MSME actors in branding superior products. By using and managing the right digital media, it is hoped that business actors can increase public interest in products. Digital media that can be used include Instagram, Facebook, WhatsApp, Youtube, GrabFood/Go-Food or other platforms. Business actors can also carry out brand awareness offline, that is, they can develop innovations that do not yet exist, such as promotions by distributing brochures, creating attractive menu lists or creating price tags. The approach method used in community service this time is in the form of mentoring business actors regarding the development of MSME business innovations where members go directly to the field. This MSME assistance activity was carried out. The process of SME Mentoring activities is in the form of interviews with business owners to find out the current situation of their business conditions, members help make snack box orders, make banners/banners and price tags as an effort to carry out brand awareness, and members also provide medical equipment in the form of masks, hand sanitizer, and plastic gloves to business managers as a form of attention to always maintain health protocols when interacting with customers.

This study aims to analyze the role of digitalization through e-commerce and social media marketing in improving the competitiveness of fashion sector MSMEs in the Industrial Age 4.0. This study uses a descriptive quantitative method with data collection through questionnaires from 33 MSMEs that have utilized digital platforms. The results showed that social media marketing has a significant influence on MSME competitiveness (p = 0.028), while e-commerce did not show a significant influence (p = 0.601). These findings highlight the importance of optimizing social media marketing in creating customer loyalty and increasing brand awareness, although e-commerce still faces barriers such as technological literacy and infrastructure limitations. This research makes a practical contribution by recommending digital skills training and infrastructure support to maximize the potential of digitalization for MSMEs. In addition, the theoretical implications of this study open up opportunities for the exploration of other variables, such as product innovation and business networks, to improve MSME competitiveness more comprehensively.

Abstract. One technology that is widely used today is ChatGPT, a chatbot that utilizes AI in its operation. One of the impacts that needs to be considered is the decline in student interest in reading. Students reading interest may decrease due to the convenience offered by ChatGPT through services that use natural human language. The purpose of this study is to determine and analyze the effect of using ChatGPT on students' reading interest as well as identify other factors that may affect reading interest. This study investigates the effect of using AI ChatGPT on reading interest by involving respondents through filling out a Google Form questionnaire, that is Information Systems students at ITS. The results showed that there was no significant effect of using ChatGPT on the reading interest of ITS Information Systems students. The proposed recommendations include increasing student awareness of the importance of reading accredited literature, books, and scientific articles in the era of digital development. In conclusion, this study provides an in-depth insight into the influence of AI Chat GPT respondents regarding the reading interest of ITS Information Systems students.   Keywords: Artificial Intelligences (AI), Chat GPT, Reading Interest.   Abstrak. Salah satu teknologi yang marak digunakan saat ini adalah ChatGPT, sebuah chatbot yang memanfaatkan AI dalam operasinya. Salah satu dampak yang perlu diperhatikan adalah penurunan minat baca mahasiswa. Minat baca mahasiswa dapat menurun karena kemudahan yang ditawarkan oleh ChatGPT melalui servis yang menggunakan bahasa alami manusia. Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisis pengaruh penggunaan ChatGPT terhadap minat baca mahasiswa serta mengidentifikasi faktor lain yang dapat mempengaruhi minat baca. Studi ini menyelidiki pengaruh penggunaan AI ChatGPT terhadap minat baca dengan melibatkan responden melalui pengisian kuesioner Google Form yaitu mahasiswa Sistem Informasi di ITS. Hasil penelitian menunjukkan bahwa tidak ada pengaruh yang signifikan dari penggunaan ChatGPT terhadap minat baca mahasiswa Sistem Informasi ITS. Rekomendasi yang diajukan mencakup peningkatan kesadaran mahasiswa akan pentingnya membaca literatur terakreditasi, buku, serta artikel ilmiah di era perkembangan digital. Kesimpulannya, penelitian ini memberikan wawasan mendalam mengenai pengaruh AI Chat GPT responden terkait minat baca mahasiswa Sistem Informasi ITS. Kata kunci: Artificial Intelligences (AI), Chat GPT, Minat Baca.  

Social media marketing activities are important for companies to market their products in this digital age, where they can help companies continue to compete in the market. Therefore, this study aims to determine the size of the influence of social media marketing activity, brand awareness, brand image to willingness to pay premium price which is mediated by brand equity in Skintific products. The population in this study were people who had bought Skintific products once or more in the Jabodetabek areas. This research is a quantitative study using primary data as well as data collection techniques carried out in this study, namely using questionnaires distributed questionnaires using a Likert scale of 1-5 and distributed to 114 respondents. The analytical tool used in this study is Structural Equation Model (SEM). The findings in this study show that social media marketing activity, brand awareness, brand image, brand loyalty have a significant effect on willingness to pay premium price. Then, this study has limitations, namely the number of samples that are still not large enough to describe the actual situation.