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The purpose of this research is to find out the role of marketing digitalization, halal certification and product knowledge. The results of this study show that, first, the role of marketing digitalization facilitates the business of the creative culinary industry in the city of Jambi, including (1) finding consumers, (2) flexible media in promotion, (3) the choice of digital marketing platforms as needed so that they can divert the budget to programs more effectively and, (4) To increase the sales volume, it can carry out management periodically. Second, the role of halal certification is; (1) ensuring that the products that have been produced are avoided from harmful substances and, (2) a form of increasing halal awareness. The third role of product knowledge for creative culinary industry businesses in Jambi City as an understanding of needs is; (1) maintaining human welfare protecting the wealth spent towards the path of goodness, (2) The role of product knowledge as an understanding of the existence of a reciprocal relationship between entrepreneurs and consumers towards products.

The purpose of The purpose of this study is to evaluate and examine the influence of monetary turnover and income rotation on the yield on the assets (ROA) in food and beverage businesses listed on the stock exchange in Indonesia. (IDX). The subjects in the present research were factories in the Industrial Sector, Food and Beverage Division, enrolled on the Indonesian Securities Exchange. (2020-2022), totaling 18 companies. Based on H1, the financial turnover component from 2020 to 2022 has a significant and beneficial effecti oni Returni Oni Assetsi (ROA) ini foodi andi beveragei companiesi listedi oni thei IDX. Based on H2, the inventory turnover variable hasi ai significanti and beneficial effect on ROA in food and beverage companies listed on the IDX in 2020 and 2022. Based on H3, cashi turnoveri andi accountsi receivablei turnoveri havei ai goodi andi significanti effecti oni ROA ini foodi and beveragei companiesi listedi oni the IDX in 2020-2022.

This community service activity was carried out among the members of the Sakinah Tailors' social gathering in the Kampung Bali sub-district of Sungai Serut, Bengkulu City. The members of the Sakinah Tailors' social gathering have the potential to grow because the members or partners already have sewing skills or their own sewing businesses. This is a supporting factor in developing a cooperative. However, they are constrained by limited knowledge about the procedures for forming a cooperative, capital, and how to prepare cooperative financial reports. So far, the members of the Penjahit Sakinah sewing circle have been carrying out savings and loan activities, but the administrators still carry out savings and loan activities in a conventional manner, so they want to form a sharia savings and loan cooperative. Therefore, the Community Service Team from the Faculty of Economics and Business wants to conduct socialization and assistance activities for the formation of a sharia-based savings and loan cooperative. The method used is through direct socialization and assistance activities using the Excel application, followed by posting, adjusting journals, and reporting activities.

The role of shrimp farming in increasing community income is very important, especially in coastal areas. One of the businesses that are quite widely run in this area is the fisheries sector. The study aims to determine the role of shrimp farming in improving the community's economy, in Jaya Tani Hamlet, Pagar Jaya Village. Punduh Pidada District, Pesawaran Lampung. This study uses a qualitative descriptive method. The sources used are primary and secondary data. The data collection techniques were obtained from interviews, observations, and journals. The results of the study showed that the Benuangan 1 shrimp pond had a positive impact on improving the community's economy. Therefore, it is hoped that the owners and managers of the Benuangan 1 shrimp pond must continue to maintain the provision of salaries and bonuses in accordance with the responsibilities of each worker in this pond.

The siwalan tree, which is a characteristic of Pragaan Daya Village, can be developed into a business that can improve the welfare of residents in the village. So in this way, Village MSMEs can be formed based on siwalan fruits. The implementation of MSMEs must be deceived by improving the quality of business actors and the products they produce in order to get adequate business consistency. In addition, existing MSMEs must prepare themselves for the era of digitalization in running their product businesses by paying attention to technological developments in order to minimize losses due to lagging product development. . This is based on the fact that the ongoing business can keep up with the times, which involves digitalization in all aspects of life, including in the application of siwalan products in Pragaan Daya Village. The purpose of this research is of course so that people in the village can optimize the sophistication of technology to make the digital platform a marketing platform for their products. In addition, of course, to create human resources who can compete in this era of digitalization. So that the initial goal of forming MSMEs can be realized. The empowerment of MSMEs based on siwalan can continue to progress and successfully compete with other MSME products.

This research aims to analyze the role and participation of the community in the development of Upas Crater tourist destination in Tangkuban Perahu Mountain area, West Java. Methods This research uses qualitative with descriptive approach, data collected through field observations, in-depth interviews with community leaders, local community leaders, local tourism businesses, and visitors, as well as documentation studies. The results showed that the surrounding community plays an active role in various aspects of tourism development, including: 1. Provision of facilities and Provision of tourist facilities and services, 2. Preservation of the environment and local culture, 3. Management of tourist area security, and 4. Promotion of tourism through various social media. However, there are still some obstacles such as limited human resource skills, lack of business capital, and lack of coordination between stakeholders. This research recommends the need for capacity building the community through tourism training, strengthening local institutions, and optimizing cooperation between the community, government, and stakeholders. optimization of cooperation between the community, government, and private sector in the development of tourism destinations. development of a sustainable Upas Crater tourist destination.

Business development among young people is a growing phenomenon, especially in the creative industry and technology sectors. This research aims to explore the factors that affect the development of young people's businesses, the challenges they face, and the strategies used to overcome these obstacles. The research method used is a qualitative approach with in-depth interviews and participatory observation of 10 young entrepreneurs in Sumbawa. The results of the study show that personal motivation, such as love for the field and the desire to contribute to social change, is the main driver of young entrepreneurs to start a business. However, the biggest challenges faced are limited capital, lack of managerial skills, and difficulties in managing market risks. Digital technology is a major factor in overcoming these challenges, especially in terms of marketing and market reach. In addition, the role of mentors and entrepreneurial communities proves to be crucial for providing practical support and expanding networks. This research suggests the need to increase access to financing, more applicable entrepreneurship training, and more supportive government policies to create a conducive entrepreneurial ecosystem.  

This study aims to explore the role of families in supporting young entrepreneurs, which is often a determining factor in the success or failure of their business. Families can provide various forms of support, such as financial, emotional, knowledge, skills, and access to social networks that can accelerate business development. Using a qualitative research approach, data was collected through in-depth interviews with 8 young entrepreneurs in various business sectors in Sumbawa. The results of the study show that family support, both in the form of initial capital, knowledge guidance, and emotional motivation, has a significant role in increasing the confidence and resilience of young entrepreneurs. Nonetheless, some young entrepreneurs face challenges in convincing families who have a conservative view of entrepreneurship. This study indicates that the family is not only a provider of resources, but also as a psychological factor that can affect the success of young people's businesses. Therefore, the role of the family in young people's entrepreneurship needs to be strengthened through increased understanding and better support from the family.

Good financial management is an important skill that needs to be taught early on. The learning process of financial reporting at the high school level aims to provide students with a basic understanding of accounting principles and the ability to prepare financial reports. This activity is part of a community service program designed to improve financial literacy and prepare the younger generation to face future economic challenges. The method used involves a practical approach with the delivery of basic theory, case-based training, and evaluation of learning outcomes. The results of the activity showed an increase in students' understanding of financial reporting concepts, such as balance sheets, income statements, and cash flows. Further discussion highlighted the importance of integrating this material into the school curriculum so that students are better prepared to face the world of work and independent businesses.

This article discusses the concept of buying and selling from the perspective of muamalah fiqh and its implications for sharia economics. Buying and selling, as one of the most common economic transactions, has a strong legal basis in muamalah fiqh which regulates the principles of justice, transparency and certainty in trade. This research identifies various forms of transactions that are permitted and prohibited in sharia, as well as legal conditions for buying and selling. Through a normative analysis approach and case studies, this article also explores the impact of applying the principles of muamalah fiqh on sharia economic growth, including how sharia-compliant transactions can increase public confidence in business, encourage the growth of small businesses, and create more equitable prosperity.

This article discusses the importance of developing an entrepreneurial mindset as a key to success in facing challenges and opportunities in the digital era. The rapid development of information and communication technology presents many opportunities for individuals to start businesses, especially for the younger generation. This study highlights the important characteristics of an entrepreneurial mindset, including resilience, creativity, and flexibility, which are the basis for an entrepreneur to respond to challenges and take risks. Sellers who have a positive mindset are able to identify opportunities where others see problems and adapt to market changes. In addition, overcoming the fear of failure and having strong motivation are described as important factors in starting a business. This article uses a literature study method to analyze previous theories and research on entrepreneurship and the entrepreneurial mindset, providing insights and strategies for prospective entrepreneurs to succeed in an increasingly competitive business world.

The aim of this activity is to improve the ability of tofu entrepreneurs to manage their business finances well, so that they can support the sustainability and development of tofu businesses in Kalikidang Village. The implementation methods used include socialization and financial management training, including recording transactions, preparing simple financial reports, and financial planning. The results of this activity show an increase in the understanding and skills of tofu entrepreneurs in managing their business finances. The impact of this service is increased efficiency and effectiveness in financial management of tofu businesses, which is expected to contribute to increasing income and welfare of entrepreneurs. The output obtained from this activity includes financial management training modules, activity reports, and documentation of training implementation. Thus, this PKM activity succeeded in making a positive contribution to the development of the tofu business in Kalikidang Village.

A company is an entity consisting of individuals or groups who work together to achieve certain goals. PT Suparma cannot be separated from businesses that aim to gain profits in generating effectiveness and efficiency in financial management. Financial management or financial performance has an impact on the company. This research aims to determine the effect of liquidity ratios, solvency ratios and activity ratios on the financial performance of PT Suparma tbk for the 2019-2023 period. This research was conducted by calculating the financial ratios of PT Suparma Tbk which is listed on the Indonesia Stock Exchange. The data analysis technique uses multiple linear regression. The research results show that the liquidity ratio calculated using the current ratio has a positive and insignificant effect on financial performance (ROA), the solvency ratio calculated using the debt to equity ratio has a negative and insignificant effect on financial performance (ROA), and the activity ratio calculated using total asset turnover has a positive and significant effect on financial performance.    

This community service aims to optimize the use of local potential in Ujong Tanoh Darat Village, Meureubo District, West Aceh Regency, in order to improve community welfare and realize village independence. Local village potential, such as natural resources, cultural diversity, and rich local wisdom, have not been optimally utilized, one of which is the management of plastic and household waste. This program focuses on community empowerment through skills training in processing waste into products of economic value, such as handicrafts from plastic waste and ecoenzymes from organic waste. As a result, the community gains new skills that can increase family income, reduce plastic waste, and increase environmental awareness. In addition, this program creates new economic opportunities through marketing local products and strengthening cooperation between residents. The sustainability of this program is expected to continue to support village economic independence, with support from the village government in developing environmentally friendly local potential-based businesses.

Every business wants to achieve financial sustainability. To achieve this goal, the use of effective budgeting strategies is essential. This article will discuss several budgeting strategies that can help businesses achieve this financial sustainability.The ability of a company to operate consistently and profitably over the long term is called financial sustainability. This means that the company is able to generate sufficient income to pay debts, cover operational costs, and make investments to encourage future growth. To achieve financial sustainability, companies must use effective budgeting strategies, which include thorough financial planning, strict cost control, wise investments, and sustainability principles. By implementing this strategy, companies can increase profitability, progress and sustainability in the long term.  

This research focuses on evaluating the Combox web application, a digital tool designed to help Food and Beverage (F&B) business owners strengthen their online presence. The analysis was carried out through Black Box Testing, specifically using the Equivalence Partitioning method, to assess core functionalities like login, logout, product management, and pagination. The findings reveal that while most features function as intended, there are issues with product addition and editing, as well as pagination when no data is available. These results highlight areas that need refinement to improve the application’s reliability and user experience. In summary, this research supports the advancement of a digital platform that enables F&B businesses to harness technology effectively in today’s competitive landscape.

Investment encouragement is needed in the tourism sector involving participation from the community, businesses, as well as local and central governments. This collaboration is crucial to ensure a shared commitment to developing the tourism potential with sustainable growth and positive impact. The "Jakarta 101" advertising campaign has produced a video showcasing three unique local tourist destinations in Jakarta, each with its own distinct characteristics, hidden gems, and profound meanings. One of them is a coffee shop that employs individuals with disabilities, adding a unique dimension to its significance. Additionally, Jakarta boasts an educational museum with knowledgeable guides explaining its historical artifacts, along with other educational spots focused on environmental care and recycling, previously plagued by high crime rates. In this advertising campaign, a copywriter is responsible for the pre-production stages, including scriptwriting and formulating interview questions for the speakers. The copywriter plays a pivotal role in designing the advertising communication concept, maintaining brand consistency, and supporting the brand experience in various scenarios. The role of a copywriter increasingly demands digital and technological skills due to the evolving times. This research aims to enhance the skills of copywriters in creating the "Jakarta 101" advertising campaign and provide fresh insights into the role of copywriters in content creation. Copywriting in advertising holds a crucial role, serving as a bridge between potential consumers and the purchasing decision.

Digital literacy is an essential skill in the digital era, especially for the younger generation who are starting to actively engage in entrepreneurship through online platforms. However, students' understanding of online ethics and legal frameworks such as the Electronic Information and Transaction Law (UU ITE) is still limited. This community service activity aims to improve the digital literacy of Dian Andalas Padang High School students, with a focus on online ethics in law-based digital business. The methods used include interactive lectures, group discussions, and case simulations to provide a deep and applicative understanding. The results of this activity showed a significant increase in students' understanding of digital literacy and the implementation of the ITE Law. Case discussions and simulations help students identify common violations of the law in online businesses, such as fraud and the spread of false information, and understand how to prevent them. The positive response from students and teachers emphasized the importance of this activity in equipping the younger generation with ethical and law-abiding digital skills, while encouraging schools to integrate law-based digital literacy into the curriculum.

Halal certification through the self-declaration scheme is a system designed with the aim of making it easier for micro and small businesses to receive halal certificates for the products they design. Not only makes it easier to receive halal certification but also conveys good benefits for the benefit of humanity, especially for Muslims. This system is designed to increase the number of halal-certified MSE products, thereby increasing consumer confidence and opening up opportunities for sales of halal products and competitiveness. The advantage of the halal certification application process using the self-declaration method means that the issuance of certificates is faster than using submissions through the regular mechanism. The halal certification method through self-declaration comes into effect from 2021. The original purpose of this research is to increase knowledge, enlightenment and regulatory compliance in micro-business actors in order to achieve optimization of halal certification in Bangkalan Regency. This study uses a qualitative narrative research method using a phenomenological approach in this study, the reality that exists can be understood as something that arises in the enlightenment of researchers through certain approaches and explanations, which mention how the process becomes visible and real. This study shows that there is a lack of awareness of the importance of halal certification, micro and small business actors still lack information and understanding of the halal professional allowance, so that the application of the halal professional allowance is not optimal. the original results of this study are needed to convey an illustration of how the Regional Government needs to take part in overseeing the implementation of the BPJPH Law and provide protection to business actors.

In today’s era, social media has become a driving force for increasing digital entrepreneurship. Businesses are utilizing social media sites such as Instagram, TikTok, LinkedIn, or even Facebook to brand their companies or products and interact with clients. This is great news for businesses, especially SMEs, to have low-cost access to key markets worldwide. One evident trend is the emergence of social commerce – business-to-consumer commerce without intermediaries, exclusive of other e-commerce models. However, the adoption of social media in digital entrepreneurship comes with several challenges, such as changes in algorithms that can affect content visibility and risks related to data security and user privacy. Nevertheless, social media remains useful in terms of analytics to support strategic decisions. This study shows the value of social media for entrepreneurship and technologies that help improve content personalization and consumer behavior analysis, such as artificial intelligence and big data. This study attempts to fill the gap in the literature by looking at the differences in the outcomes of social media use in developing and developed countries and the outcomes of new technologies on digital business ventures.