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Rani Hermita; Mislida Murti

Jurnal Riset Rumpun Seni, Desain dan Media 2022 Pusat Riset dan Inovasi Nasional

The restaurant is the most visited place both for meeting friends orfor gathering with family to eat together. So we need a unique interior design to attract visitors. Taking into account the modern layout and interior so as to make visitors more comfortable to relax. The attractiveness of a restaurant can be made in various ways, such as a very unique and attractive interior or exterior design. The purpose of this research is to analyze the influence of interior design on the interest of restaurant visitors. Sampling in this study using simple random sampling technique. Sample random sampling is a technique where sampling is carried out directly at the place to be sampled. An example in this study is the 100 responses that were visitors to a multi-ethnic restaurant in Medan. The technique used in this study uses data analysis techniques to test the validity, reliability and regression tests to test the effect of independent variables on the dependent. Based on the results obtained from an analysis of the positive influence between interior design and the interest of visitors to a diverse serving restaurant in Medan, the better and more attractive the interior design used, the increasing number of visitors coming to a diversity serving restaurant in Medan

Eva Nanda Wulandari; Fitri Ayu; Fina Ramasari Br Nasution; Frengki Jaya Putra; Anjani Intan

The International Conference on Education, Social Sciences and Technology 2022 International Forum of Researchers and Lecturers

This research is quantitative to answer questions about the influence of service quality and promotion on purchase satisfaction in the Shopee marketplace. Data collection was conducted by distributing questionnaires to 100 Shopee marketplace customers at Panca Budi University. The model used is Multiple Regression and processed using SPSS. The research results indicate that service quality and promotion together (simultaneously) have a positive and significant impact on consumer purchase satisfaction. Service quality has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The promotion has a positive and significant impact on purchase satisfaction in the Shopee marketplace. The determinant coefficient, in this case, means that 82.5% of consumer purchase satisfaction can be obtained and explained by service quality and promotion.

Diana Diana

Ocean Engineering : Jurnal Ilmu Teknik dan Teknologi Maritim 2022 Fakultas Teknik Universitas Maritim AMNI Semarang

In 2016 - 2018 the number of visits to 6 poles including general surgery poly, echocardiography, eye poly, internal medicine, ENT poly, poly urology fluctuated from 11.23% to -5.23%. Fluctuations in the number of visits can be caused by several factors, one of which is consumer behavior in health service selection decisions. This study aims to determine the effect of the marketing mix on service selection decisions.This research is an analytic survey research with cross sectional approach. The population in this study were patients in 6 outpatient clinics at Jemursari Islamic Hospital in Surabaya. The number of samples is taken by quota sampling within one month.The results showed that the marketing mix at 6 Polis RSI Jemursari Surabaya with a good category of 77.5% resulted in high service selection decisions. The results of the ordinal regression test show a significance value of 0,000 which means that there is an influence of the marketing mix on the decision of choosing the Jemursari Hospital. Of the seven marketing mix elements that have the lowest influence on service selection decisions are the 47.1% price mix element, while the most influential marketing mix element is the human resource mix element with a percentage of 68.6%.The conclusion in this study is the positive influence of the marketing mix on the decision to choose outpatient services at the Jemursari Hospital in 2019.

Enny Istanti; Achmad Daengs GS; Ruchan Sanusi; Sutopo; RM Bramastyo Kusumo Negoro +2 more

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

Banking is a service industry that is very important in advancing the economy of a country. The purpose of this study is to determine whether there is an effect of variable customer value, satisfaction and relational marketing on customer loyalty Priority Bank XYZ Main Branch Office Surabaya Cendana. The data used in this study is primary data obtained by distributing questionnaires, using multiple linear regression analysis techniques. There is an influence between the independent variable and the dependent variable, as evidenced by a significant value of 6,328.10-26 <0.05. Partially, the customer value variable (X1) has a positive and significant effect on customer loyalty, the customer satisfaction variable (X2) has a positive and significant effect on customer loyalty and the relationship marketing variable (X3) has a positive and significant effect on customer loyalty. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth. The most dominant variable is the relational marketing variable (X3) because the partial correlation value in the coefficients table is 62.29% greater than the partial correlation value of the other independent variables. customer value variables, customer satisfaction, and relationship marketing simultaneously have a significant effect on verified customer loyalty, customer value variables, customer satisfaction, and relationship marketing partially have a significant effect on proven customer loyalty and relationship marketing variables have a dominant influence on proven customer loyalty the truth.

Megawati Manik; Hendry Selanno; Julia Th Patty

Jurnal MIMBAR ADMINISTRASI 2022 Universitas 17 Agustus 1945

This research is a quantitative research type. Aims to determine the effect of employee discipline and supervision on employee performance at the Maluku Province Community and Village Empowerment Office against the background of problems regarding employee performance that have not been maximized. The sample in this study amounted to 41 respondents. The data collection techniques used were observation, questionnaires using multiple linear regression analysis models, and classical assumption tests. The results of this study indicated that the effect of employee discipline on employee performance partially provided an effective contribution of 75.3%. The effect of supervision on employee performance partially provided an effective contribution of 75.5%. Simultaneously, employee discipline and supervision made an effective contribution of 71% to employee performance, and 29% was influenced by other variables not examined by researchers. This is seen based on the value obtained from data processing using the SPSS version 26 application, which showed that the significance value (sig) of the T test and F test is smaller than the probability value of 0.05. In improving employee performance, of course, other variables are needed to encourage better employe performance.

Darwan Effendi; Dodi Aprianto; Tesi Rahma

Jurnal Riset Rumpun Ilmu Tanaman 2022 Pusat riset dan Inovasi Nasional

Indonesia is one of the countries known for its abundant agricultural products, agricultural products in Indonesia are very diverse, ranging from horticultural crops, spices, fruits and plantation crops. These agricultural products are spread throughout Indonesia. Kepahiang is located in the highlands of Bukit Barisan which is one of the districts in Bengkulu Province. The area of ​​Kepahiang Regency reaches approximately 710,110 hectares or 710.11 square kilometers (Kepahiang Regency Statistics Center, 2021), geographically Kepahiang Regency is located in the highlands with a cool climate. The agricultural sector plays an important role in the economy of Kepahiang Regency because it is the main sector that provides the largest role in the formation of the Gross Regional Domestic Product (GRDP). This research was conducted with the aim of knowing whether there is a positive and significant influence of agribusiness management on the productivity of red-picked coffee farmers in Bandung Jaya Village, Kabawetan District, Kepahiang Regency. There are two variables in this study, namely the independent variable is agribusiness management and the dependent variable is farmer productivity. The research population was red-picked coffee farmers in the village of Bandung Jaya who were members of a black civet farmer group, totaling 12 people. Data collection techniques used questionnaires and documentation. Data analysis techniques used simple linear regression questionnaires and tested the validity and reliability of the data. Based on the research that has been carried out, the results obtained are simple linear regression with the equation Y = 14.538 + 0.646 X and based on the validity test all statement items are said to be valid because (X) r count > r table (0.5760) and all statement items are said to be reliable because the value con'bach alpha > 0.60. Based on the calculations obtained, it is known that the agribusiness management variable has a significant positive effect on increasing the productivity of potato farmers and the results of the hypothesis can be accepted.  

Anindita Emma Rahmawati; Batista Sufa Kefi

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2022 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to determine the effect of sales accounting information systems and internal control on the effectiveness of controlling accounts receivable at PT.Sentral Medika Indonesia Semarang. The population in this study were all employees of PT. Sentral Medika Indonesia Semarang with a total of 60 employees, while the sample taken using purposive sampling method is a total of 53 employees who work in the accounting department, sales department, warehouse department, marketing department, manager and president director. . The data analysis tool in this study used multiple linear regression. The results show that the sales accounting information system has a positive and significant effect on the effectiveness of controlling accounts receivable, it can be seen from the t-count value which is greater than the t-table value of 3.016> 1.679, and the significance value of 0.004 is smaller than 0.05, so the hypothesis one accepted. Internal control has a positive and significant effect on the effectiveness of receivables control, it can be seen from the t-count value which is greater than the t-table value, namely 4.242 > 1.679, and the significance value of 0.000 is smaller than 0.05, so hypothesis two is accepted. This means that the higher the company's sales accounting information system and internal control applied in the company, the effectiveness of the internal control carried out by PT. Central Medika Indonesia Semarang will continue to increase.

Grace Sriati Mengga; Gregorius Edy; Agustinus Mantong

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

In recent years, the COVID-19 pandemic spread to Indonesia, causing losses for most companies. However, pharmaceutical companies were able to survive the pandemic, The sector which will benefit the most from the pandemic is the pharmaceutical sector, as its sales have increased. As sales increase, stock prices, profits, dividends, and the value of the company all increase. Consequently, the goal of this research was to determine the impact of dividend policy, capital structure, and company size on the company value of pharmaceutical companies listed on the Indonesian stock exchange during the period of 2017-2021. This is a quantitative research design with a sampling technique which utilises the purposive sampling method to obtain 4 companies that meet the requirements as research samples.  Multiple linear regression was used to analyze the data, with the independent variable dividend policy being measured with a measuring instrument (dividend payout ratio) DPR, Capital structure is measured using a DER (Debt to Equity Ratio) measuring instrument, company size is measured using a natural logarithm of total assets, and firm value is measured using a PBV (price to book value) measuring instrument. In the results of this research, dividend policy and company size were found to have no significant impact on company value, whereas the capital structure appears to have done.

Stefani Marina Palimbong; Leni Agnes; Elisabet Pali

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This research aims to examine the influence of hedonistic style, spiritual intelligence, and financial literacy on students' personal financial management   at   the   Faculty   of   Economics,    Indonesian   Christian University,  Toraja.  This  research  utilizes  quantitative  methodologies. There  are 1,845  students  enrolled  in the Faculty  of Economics  at the Indonesian Christian University Toraja. The Slovin formula was applied to 95 individuals as research samples. Primary data and secondary data are the types of data that are used, and the SPSS version 25 program is used to manage them. Questionnaires  utilizing the probability sampling approach, proportionate  stratified random sampling, are among the data collecting methods. This research employs instrument test, classical assumption test, multiple linear regression analysis, and hypothesis testing as data analysis approaches. At a significance level of 5%, the results of the  study  indicated  that  financial  literacy  did  not  have  a  significant positive influence on the personal financial management of students, whereas the hedonistic  style variable had a positive but non-significant effect. Spiritual intelligence has a beneficial and significant impact on the financial management of pupils. Styles of hedonism, spiritual intelligence, and financial literacy all have positive and significant effects on personal financial management, as evidenced by the estimated F value of 32.210, which is more than the F table value of 2.705 and has a significance level of 0.000 less than 0.05.

Mey Enggane Limbongan; Novita Rante Paranduk

Proceeding of The International Conference on Economics and Business 2022 Universitas Kristen Indonesia Toraja

This study focuses on location, product innovation, and service quality affecting consumer satisfaction. In addition, the investigated question is “Do location, product innovation, and service quality have an influence on customer satisfaction at Café Maballo?” Furthermore, the objective of this study was to find out to what extent the effect of location, innovation, and service quality on consumer satisfaction at Café Maballo. The employed data collection method was a questionnaire. The collected data were then analyzed using a validity test, reliability test, normality test, hypothesis testing, multiple regression analysis, t-test, F test, and coefficient of determination (R2). To facilitate the data processing, researchers used SPSS v. 25. The results of the t-test examining the effect of location on customer satisfaction showed that t_count was > t_table (0.734 > 1.66792) with a significant level below 0.1 (i.e., 0.000). Thus, the location does not have a significant effect on customer satisfaction at Café Maballo. Furthermore, H_O is accepted, meaning that the location does not partially affect customer satisfaction. In addition, the results of the t-test examining the effect of innovation on customer satisfaction presented that t_count  was > t_table (3.253 < 1.66792), indicating that innovation has a positive and significant influence on customer satisfaction at Café Maballo. Additionally, the results of the t-test examining the effect of service quality on satisfaction revealed that t_count  was > t_table (3.455 > 1.66792). Therefore, H_a is accepted, meaning that service quality affects consumer satisfaction at Café Maballo. Apart from that, the results of the F test showed that F_count  was > F_table (19.203 > 3.13), indicating that location, innovation, and service quality simultaneously influence customer satisfaction at Café Maballo. Furthermore, the coefficient of determination presented an R-squared of 0.462 or 46%. This shows that the percentage of the influence of the independent variables on the dependent variable is 46% while the remaining 54% is from the influence of other variables not observed in this study.

Meydo Rosa Putri Br Girsang; Sepriandison Saragih; Daulat Nathanael Banjarnahor

Jurnal Riset Rumpun Ilmu Pendidikan 2022 Lembaga Pengembangan Kinerja Dosen

This research aims to find out whether or not the Influence of Parental Attention and Motivation on Student Learning Achievement. This research has been carried out in SMA Negeri 1 Pematang Siantar. Where the class that becomes the population and research sample is XI PMIA as many as 63 people. The data obtained through the Microsoft Excel application. Based on the discussion of research data analysis, the results of hypothesis testing are obtained by calculating the linear regression equation, namely Y over X1 is  =79,49 + 0,09X1 , Y over X2 is  = 77,59 + 0,10X2 ,Y over X1 and X2 is  = 2,65 + 1,93X1 + 2,77X2. The coefficient of influence obtained is the effect of X1 on Y 1.63, the effect of X2 on Y 0.27, the effect of X1 on X2 0.96, the effect of X1 and X2 on Y 5.50. While the coefficient of Y on X1 is 14.62%, the coefficient of Y on X2 is 40.09%, the coefficient of X1 on X2 is 50.68%, the coefficient of Y on X1 and X2 is 3.02%

Dika Ningsi Siregar; Wesly Nababan; Daulat Nathanael Banjarnahor

Jurnal Riset Rumpun Ilmu Pendidikan 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to determine whether there is an influence of learning creativity and learning discipline on Students Achievement in Class XI SMA Negeri 2 Pematangsiantar for the Academic Year 2022/2023. The problem in this study is how the influence of learning creativity and learning discipline on student achievement in class XI SMA Negeri 2 Pematangsiantar 2022/2023. The population and sample in this study were class X as many as 26 people. To obtain data on learning creativity and learning discipline, researchers used a questionnaire as a data collection tool and used a closed questionnaire structured in a structured manner where the question items were followed by answers consisting of four choices. The quality of the research instrument for the questionnaire was assessed through validity and reliability tests. The next step is to test the hypothesis by calculating the linear regression equation, namely Y over X1 is = 83.60 + 0.06 X1 meaning that between the variables X1 is linear with Y and Y over X2 is = 74,37+(0.8) X2 means that between variables X2 is linear with Y and Y over X1 and X2 is = 1.33 + 0.53 X1 + 0.69 X2, meaning that between variables X1 and X2 is linear with Y.

Sinta Nugraheni

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2022 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This study aims to analyze the interest of the Semarang city’s community in using GOPAY as a digital payment based on the Technology Acceptance Model (TAM). The TAM approach was chosen because TAM is the most widely used model in predicting the acceptance of information technology and has proven to be a very useful theoretical model in helping to understand and explain user behavior in the implementation of using GOPAY as a digital payment. Nowadays, people who used to use cash payment (cash based) have now started to recognize and use non-cash payments (non-cash) in carrying out various payment transaction activities. One of the non-cash payment instruments that is currently developing is electronic money, one of which is GOPAY. The sample of this study was 100 people in the city of Semarang. The data analysis technique is multiple linear regression. The results of the research are Perceptions of Benefits, Perceptions of Ease, User Attitudes, and Perceptions of Security that have a positive effect on interest in using GOPAY as a digital payment.

Ilvan Sarif

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2022 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This research aims to determine the influence of knowledge of entrepreneurship, information technology and self-affecacy on the interest in entrepreneurship in students of the Faculty of Economics and Business, University of August 17, 1945 Semarang.  The population in this study was 339 students of the Faculty of Economics and Business, University of 17 August 1945 Semarang.  The sample size is 80 students with sampling techniques using proportionate ramdom sampling. Analaisis technique uses multiple regression findings from this study firstly entrepreneurial knowledge, information technology and self-affecacy have a positive and significant effect on the interest in entrepreneurship and secondly entrepreneurial knowledge, information technology has a positive and significant effect on self-affecacy.

Damar Samintullah

Tabsyir: Jurnal Dakwah dan Sosial Humaniora 2022 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Retail business is a form of business that is increasingly popular among the public. Traditional retail business began to develop into a retail business that is processed with a more modern system. One of the retail businesses in Indonesia is Lotte Mart. Retail business in Indonesia continues to grow so that market competition emerges to increase customer loyalty. This study was conducted to determine the effect of lifestyle, physical environment, and price perception on customer loyalty. The population determined in this study are Lotte Mart customers who are in Surabaya City and Sidoarjo Regency. Researchers get 100 respondents obtained by purposive sampling technique. The data obtained through the questionnaire responses will be analyzed using multiple linear regression. The results of the study show that lifestyle has an influence on the formation of customer loyalty. In addition, customer loyalty is also influenced by the physical environment. Price perception has been shown to have a significant effect on customer loyalty.  

Nevanggi Wenti Ningrum; Haryani Haryani

JURNAL EKONOMI MANAJEMEN AKUNTANSI 2022 sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

This study aims to analyze "The Influence of Competence, Compensation, and Work Discipline on the Performance of Non ASN Employees (Study of the Regional Human Resource Development Agency (BPSDMD) of Central Java Province)". Methods of data collection using a questionnaire. The sampling technique used random sampling technique. A sample of 71 respondents were employees at the Regional Human Resources Development Agency (BPSDMD) of Central Java Province. Based on the results of testing the competency variable has a positive effect on employee performance. This is shown by the value of t count is greater than t table, namely 2.335 > 1.667 with a sig value. 0.023 > 0.05 and the regression coefficient (β1) is positive at 0.271 which means that the higher the employee's competency, the higher the employee's performance. So the hypothesis is proven. The compensation variable has a positive effect on employee performance. This is shown by the value of t count is greater than t table, namely 3.613 > 1.667, with a sig. of 0.001 <0.05 and the regression coefficient (β2) is positive at 0.411 which means that the more satisfying the compensation given, the higher the employee's performance. So the hypothesis is proven. While the work discipline variable has a positive effect on employee performance. This is shown by the greater t-count value of t-table, namely 2.548 > 1.667, with a sig. 0.013 < 0.05 and the regression coefficient (β3) is positive at 0.285 which means that the higher the employee's work discipline, the higher the employee's performance. So the hypothesis is proven.

Fahri Kusumahardi; Ernawati, Sri

Jurnal Riset Rumpun Ilmu Ekonomi 2022 Lembaga Pengembangan Kinerja Dosen

      Competition in the business world is getting tighter, marked by the emergence of new products with various kinds of offers in the market, companies must have the right marketing strategy in facing competition. Price and distribution channels are important factors to win a competition in marketing products, namely distribution, where with the implementation of the right distribution channels, the company's products can be known and reach consumers in the right amount and time.        The purpose of this study to determine the price and distribution channels have a positive and significant effect partially or simultaneously on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. The research method used in this study is the Associative research method The population in this study is an outlet that sells Unilever products in Cv. Makmur Jaya Abadi (MJA) Bima. The sample is taken in accordance is 50 people, where this study concludes that there are 50 outlets. Data Analysis Techniques using Validity Test, Reliability Test, Classic Assumption Test, Multiple Linear Regression Test Analysis, Coefficient of Determination Test, T Test (Partial) and F Test (Simultaneous)            The results of the discussion show that the price has a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima, distribution channels have no positive and partial effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima. And prices and distribution channels have a significant effect on sales volume at CV. Makmur Jaya Abadi (MJA) Bima

Muliati, Muliati; Kusumayadi, Firmansyah

Jurnal Riset Rumpun Ilmu Ekonomi 2022 Lembaga Pengembangan Kinerja Dosen

This study aims to determine the effect of partially significant career development on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency, to determine the effect of partially significant work motivation on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency, to determine the development of career and work motivation simultaneously have a significant effect on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency. The instrument in this study used a questionnaire with a Likert scale. The population in this study was 61 employees consisting of 41 civil servants, 7 regional honorary employees, and 13 non-permanent employees at the Department of Communication and Information, Bima Regency. The sample in this study were 41 civil servants with the sampling technique used, namely the purposive sampling technique. Data collection techniques using observation, interviews, questionnaires, documentation. The data analysis technique uses validity test, reliability test, multiple linear regression test, classical assumption test, multiple correlation coefficient test, coefficient of determination, t test and f test with the help of SPSS version 22 for windows. The results showed that career development had no significant effect on employee job satisfaction, work motivation had a significant effect on employee job satisfaction, career development and work motivation had a significant effect on employee job satisfaction at the Department of Communication and Informatics Statistics Bima Regency.  

M. Ichsan Attafani Fillah; Lahargo Kembaren

Jurnal Riset Rumpun Ilmu Kedokteran 2022 Pusat riset dan Inovasi Nasional

Mental disorders are one of the public health problems in Indonesia. In general, mental disorders are caused by psychological pressure both from outside the individual and from within the individual. Some of the things that cause this is the ignorance of the family and society about this mental disorder (Hawari, 2007). According to WHO or the World Health Organization (2002) states that the prevalence of mental health problems is currently quite high, 25% of the world's population has suffered from mental health problems, 1% of which are severe mental disorders. The potential for a person to be susceptible to mental disorders is indeed high, every time 450 million people around the world are affected by mental, nervous, and behavioral problems. One form of mental disorder that is found throughout the world is a severe mental disorder, namely Schizophrenia (Hawari, 2007). Schizophrenia comes from two words, namely schizo which means cracked or broken and phrenia which means soul. Thus, people who suffer from schizophrenic mental disorders are people who experience mental fractures or personality cracks. Schizophrenia can arise because of the integration between biological, psychosocial and environmental factors (Sinaga, 2007). In schizophrenic patients there is personal disintegration and personal division. Emotional and intellectual behavior becomes ambiguous (compound), and has serious disorders and has regression or total dementia. Schizophrenic patients escape from the reality of life and remain silent in their fantasy world (Kartono, 2010).  

Roswiyanti Roswiyanti; Muhtazib Muhtazib

Transformasi: Journal of Economics and Business Management 2022 Universitas 17 Agustus 1945 Semarang

The research objective is to determine the significance of the influence of human resource quality on customer service at PT. Katingan Timber Celebes (KTC) in Makassar, South Sulawesi Province. And to find out the variables that most influence customer service at PT. Katingan Timber Celebes (KTC) in Makassar, South Sulawesi Province. This research uses quantitative research methods. The independent variables are the variables of expertise, skills, experience and discipline which together have a significant influence on the company's customer service at PT. Katingan Timber Celebes (KTC) in Makassar, South Sulawesi Province. Of all the influencing factors (variables), it turns out that the skill variable is the most influential on the company's customer service at PT. Katingan Timber Celebes (KTC) in Makassar, South Sulawesi Province. This can be seen where the regression coefficient value is 0.375 which is greater than the regression coefficient value of the other independent variables.