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Kandriasari, Annis; Cahyana, Cucu; Fadiati, Ari; Agniya, Balqish Fatra

Manfaat : Jurnal Pengabdian Pada Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewan Indonesia

This training supports the achievement of Sustainable Development Goals (SDGs), specifically SDG 4 (Quality Education), SDG 8 (Decent Work and Economic Growth), and SDG 12 (Responsible Consumption and Production). The community service activity follows the UNJ Community Service Strategic Plan (PPM Renstra) 2021–2025, focusing on education and environmental initiatives. A needs analysis conducted at SMAN 1 Muara Gembong, particularly in the school canteen, revealed that many food items sold lacked attention to health and hygiene, and did not optimize local food products. Based on this, training on personal hygiene education for the school community is needed to support school entrepreneurship programs. The training uses a practical approach integrated with digital technology through poster creation. Results showed that participants increased their awareness of health and hygiene, which improved the quality of their entrepreneurial products. The training included material on personal hygiene in entrepreneurship, with educational posters as the output. Evaluation was done using questionnaires, with data analyzed descriptively. Expected outcomes include the publication of an article, mass media exposure, YouTube video, partnership recognition, intellectual property rights registration, educational posters, and a profile of personal hygiene education for the school community in canteen management.

Ni Luh Gede Kusuma Cahaya Ningrum; Made Ratih Nurmalasari

DHARMA EKONOMI 2025 sekolah Tinggi Ilmu Ekonomi Dharmaputra Semarang

The development of financial technology (fintech) in the digital era has made it easier for young people, particularly students, to access investment services through applications such as Bibit, Ajaib, Pluang, and Bareksa. The increasing number of young investors has not been fully aligned with the quality of investment decision-making, which is still influenced by low financial literacy, social media promotion, and the availability of financial education features on digital platforms. This study aims to analyze the influence of financial education features and social media promotion on student investment behavior, with financial literacy as a moderating variable. The primary theory used is the Theory of Planned Behavior (Ajzen, 1991), supported by Financial Literacy Theory, Uses and Gratification Theory, and the Technology Acceptance Model. The research method uses a quantitative approach with a population of student users of the Bibit application in Bali. The independent variables in this study include financial education features and social media promotion, while the dependent variable is investment behavior, while financial literacy is positioned as a moderating variable. The results of this study are expected to provide theoretical contributions to the development of management studies, digital marketing, and behavioral finance, as well as practical benefits for investment application developers, educational institutions, and students in fostering rational, intelligent, and sustainable investment behavior in the digital era.

Hervina Halimi; Sofiansyah Fadli; Ilham Kusuma Jaya; Muhamad Amiza Surya

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to improve the knowledge and skills of parents and posyandu cadres in utilizing the Webalita application as a web-based educational media for monitoring child growth and development. The main problem faced in the community is the limited access and understanding of digital educational tools that can practically and accurately support early childhood growth monitoring. The program was carried out through training and mentoring activities, which included: (1) socialization on the importance of monitoring child growth and development; (2) training on the use of the Webalita application; and (3) evaluation of participants’ understanding through questionnaires and hands-on practice. The results showed an increase in participants’ knowledge and skills in accessing, operating, and utilizing the Webalita application, with a score of 81.5%. Participants also responded positively to the application as it was considered helpful in providing educational information related to child growth and development. Therefore, this training can serve as a solution to support community health digital literacy through technology-based approaches.

Hervina Halimi; Sofiansyah Fadli; Ilham Kusuma Jaya; Muhamad Amiza Surya

Jurnal Pengabdian Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service activity aims to improve the knowledge and skills of parents and posyandu cadres in utilizing the Webalita application as a web-based educational media for monitoring child growth and development. The main problem faced in the community is the limited access and understanding of digital educational tools that can practically and accurately support early childhood growth monitoring. The program was carried out through training and mentoring activities, which included: (1) socialization on the importance of monitoring child growth and development; (2) training on the use of the Webalita application; and (3) evaluation of participants’ understanding through questionnaires and hands-on practice. The results showed an increase in participants’ knowledge and skills in accessing, operating, and utilizing the Webalita application, with a score of 81.5%. Participants also responded positively to the application as it was considered helpful in providing educational information related to child growth and development. Therefore, this training can serve as a solution to support community health digital literacy through technology-based approaches.

Sabrina Azzahro Putri; Qomariah Qomariah; Widya Mariyana

Jurnal Ilmu Kesehatan Umum, Psikolog, Keperawatan dan Kebidanan 2025 Asosiasi Riset Ilmu Kesehatan Indonesia

Body shaming represents a global issue shaped by social constructions and media portrayals of the human body. Individuals who experience body shaming often feel humiliated and intimidated, leading to low self-image and diminished gratitude for their bodies. This study aimed to examine the effect of body shaming education on adolescents’ knowledge levels at SMP Futuhiyah Mranggen. The research employed a quasi-experimental design with a one-group pretest–posttest approach. The population included all 41 male and female seventh-grade students, selected through total sampling. Researchers used a validated knowledge questionnaire delivered through a PowerPoint presentation as the data collection instrument. Data analysis applied the Wilcoxon test. The conclusion of this study is that there is an influence of body shaming education on the level of knowledge of adolescents at SMP Futuhiyah Mranggen with a p-value of 0.000 because it is less than 0.05. The suggestion that will be put forward is that it is hoped that all adolescents can increase their understanding of body shaming, to find out the level of knowledge about body shaming in adolescents who are given intervention, and awareness of the impact of body shaming and handling of body shaming in adolescents at SMP Futuhiyah Mranggen, adolescents who are given education related to body shaming and surrounding adolescents.

Muh. Herisman; Riskawati Riskawati

ARDHI : Jurnal Pengabdian Dalam Negri 2025 Asosiasi Riset Pendidikan Agama dan Filsafat Indonesia

Character education is the main foundation in shaping the personality and identity of the nation's children from an early age. This community service activity aims to strengthen national character values ​​through educational films that are engaging and appropriate for children. The program, titled Educational Cinema, uses the film Nussa: "Good is Easy" as a means of learning the moral values ​​and virtues of Pancasila in a simple and enjoyable way. The activity was carried out at Wildanun Kindergarten, Makassar, involving 16 children. The activity was carried out in three stages: preparation, implementation, and reflection. The results of the activity showed an increase in children's understanding of national character values ​​such as religiosity, hard work, curiosity, love of the environment, appreciation of achievement, and social care. Teachers gained new experience in utilizing film media as a learning tool for Pancasila values. This program proves that digital media can be an effective means of instilling national character in the modern era.  

Yasmine Sabila Hawani; Ahmad Afandi

Jurnal Pengabdian dan Keberlanjutan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This Independent Community Service Program (KKN Mandiri) was conducted to foster the habit of saving and to enhance students’ understanding of the fundamental principles of Islamic finance in Gunung Melayu Plantation Village, Rahuning District, Asahan Regency, North Sumatra Province. The program was designed as an educational-based community engagement activity involving students, teachers, and local residents. The implementation methods included educational approaches such as socialization, counseling, interactive discussions, saving practice sessions, and community service activities as collaborative learning media. The results revealed a significant improvement in students’ awareness of the importance of saving from an early age, their ability to manage pocket money effectively, and their understanding of Islamic financial values such as the prohibition of riba (usury), fairness in transactions, and the importance of seeking blessings in wealth. Furthermore, this program strengthened community and school participation in supporting sustainable Islamic financial literacy initiatives. Overall, the KKN activity had a positive impact on shaping students’ financial intelligence, discipline, and Islamic moral character.

Aura Aulia; Radite Ranggi Ananta

Jurnal Pengabdian dan Pembangunan Lokal 2025 Lembaga Pengembangan Kinerja Dosen

Malnutrition issues such as stunting remain a serious problem in Dieng Village, despite the area's great potential in the agricultural sector. The main factors causing stunting include a lack of community knowledge about nutrition, low compliance with posyandu activities, and suboptimal food processing. This community service activity aims to increase the knowledge of mothers with stunted toddlers and pregnant women with Chronic Energy Deficiency (CED) about balanced nutrition and stunting prevention efforts. The program targets 18 mothers with stunted toddlers and 2 pregnant women with CED. The activities included counseling sessions on the three types of food, balanced nutrition guidelines, and the importance of posyandu, using leaflets as media, followed by a cooking demonstration on how to make chicken and tofu nuggets as a high-protein menu that is easy to make. Based on the evaluation results, there was a significant increase in participants' knowledge, from an average pre-test score of 65% to 97.5% on the post-test. In addition, the enthusiasm and active participation of participants during the question and answer session showed that the combination of theoretical education and hands-on practice was effective in increasing awareness and understanding of nutrition and stunting prevention.

Aditya Sindu Sakti; Bheta Sari Dewi; Nurul Izzah H. L. Pasi; Marhamah Marhamah; Amalia Puspa Wahyu +3 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

This community service program aimed to enhance students’ pharmaceutical literacy through the introduction of drug classification logos at SMP Muhammadiyah 04 Pangkatrejo. The background of this activity was the low level of drug-use literacy among adolescents, often leading to irrational self-medication. The activity employed a quantitative descriptive design with a one-group pretest–posttest approach. Educational interventions included interactive counseling, PowerPoint presentations, visual media using logo sticks, and pretest–posttest evaluation. Data were analyzed using the Wilcoxon Signed Rank Test. The results showed a significant improvement in students’ knowledge (p = 0.000), with mean scores increasing from 58% to 81% after the intervention. The highest gain was observed in the recognition of logo colors and drug classifications. Satisfaction analysis revealed that 96% of participants expressed satisfaction with the learning process, especially regarding material clarity and the presenters’ readiness to answer questions. The study concludes that participatory educational methods and visual media effectively improve rational drug-use awareness among junior high school students. Future programs are recommended to expand similar activities to other schools and integrate digital media for sustained impact on public health literacy.

Eliska, Eliska; Talitha Jasmine, Savina; Suryani Siregar, Jelita; Selvia Ramadani; Suci Ramadiah, Putri

Adi Widya: Jurnal Pengabdian Masyarakat 2025 Lembaga Penelitian dan Pengabdian Masyarakat

Cuci Tangan Pakai Sabun (CTPS) adalah cara hidup yang bersih dan sehat yang efektif dalam mencegah penyakit menular, khususnya pada anak usia sekolah. Studi ini menyelidiki bagaimana media video edukasi berdampak pada peningkatan pengetahuan siswa SDN 05 Pancur Batu mengenai CTPS. Metode penelitian menggunakan desain kuantitatif dengan pendekatan one-group pretest-posttest. Sampel penelitian berjumlah 31 responden yang diberikan pretest, intervensi berupa video edukasi CTPS, dan posttest. Hasil analisis menunjukkan terdapat peningkatan skor rata-rata pengetahuan dari 8,13 pada pretest menjadi 8,71 pada posttest. Uji statistik menunjukkan perbedaan signifikan (p-value = 0,001). Analisis N-Gain memperlihatkan sebagian besar siswa berada pada kategori sedang, dengan satu siswa mencapai kategori tinggi. Hasil penelitian ini membuktikan bahwa media video edukasi cukup berhasil untuk meningkatkan pemahaman siswa mengenai CTPS, meskipun diperlukan strategi pendukung lain seperti diskusi dan praktik langsung agar peningkatan lebih merata.

Faris Yasin Rochmatullah; Salma Putria Nabila; Aldina Setianingrum; Aisyah Putri Reformasi; Alifah Azatil Ismah +1 more

Al-Tarbiyah: Jurnal Ilmu Pendidikan Islam 2025 STAI YPIQ BAUBAU, SULAWESI TENGGARA

This article discusses the important role played by Muslim students in developing religious education, especially in the context of formal and non-formal education. Muslim students have great potential to become agents of change in increasing understanding and appreciation of Islamic teachings in society. With a deep understanding of religious teachings and modern education, they can contribute in various aspects, from direct teaching to developing innovative learning materials. This article also highlights the role of students in religious activities on campus, such as organizing religious studies, religious seminars, and community empowerment programs. Apart from that, Muslim students also utilize information technology and social media to spread religious educational messages widely and effectively. Through these various contributions, Muslim students can help build a society that is more knowledgeable about the Islamic religion, based on inclusive, tolerant values ​​and deep understanding.

Widdiyanti Widdiyanti; Yulimarni Yulimarni; Anin Ditto; Yuliarni Yuliarni; Hijratur Rahmi

Jurnal Pengabdian Sosial dan Kemanusiaan 2025 Lembaga Pengembangan Kinerja Dosen

The community service program activities that have been carried out are related to ecoprint techniques, which involve printing using natural materials such as leaves, flowers, and plant stems to produce patterns or motifs on fabric media. This training activity aims to enhance the knowledge and skills of the young girls in Bintungan Nagari, so they can be creative and innovative through ecoprint techniques. It provides knowledge and broadens their understanding of how to utilize the natural potential available in the environment around Bintungan Nagari. This training also aims to create environmentally friendly products to foster a healthy and clean environment. The hope for this activity is to have a positive impact on improving the knowledge and skills of young girls as the generation that brings about change. The training uses an approach of counseling, demonstration, training, and mentoring, along with evaluation. The results of the training program indicate a high level of enthusiasm from the participants, with knowledge and skills acquired, they have been able to produce sheets of fabric with unique motifs from the ecoprint technique. This has opened up space for participants to generate new ideas and create interesting motif patterns from natural materials. The products produced not only serve as a medium of expression but also have the potential to be developed as environmentally friendly, local creative products.

Rozi Sakhbana Hasibuan; Rahmi Adelia; Juliana Syarah Padang; Annisa Zakia Nasution; Nur Izzaty Rahma +5 more

Jurnal Pengabdian Kepada Masyarakat 2025 Pusat Riset dan Inovasi Nasional

Bullying is one of the issues that frequently occurs in elementary school environments and has serious impacts on children’s psychological, social, and academic development. Efforts to prevent and address bullying are essential through education involving students, teachers, and the surrounding community. This study aims to describe the role of Community Service Program (Kuliah Kerja Nyata, KKN) students in providing anti-bullying education at UPT SDN 033915 Pasi. The research employed a descriptive qualitative method with a case study approach. Data were obtained through observation, simple interviews, and documentation of the anti-bullying seminar activities conducted by KKN students at the school. The results indicate that KKN students act as educators by explaining the definition, forms, and impacts of bullying; as facilitators by creating interactive discussion spaces with students; and as motivators encouraging students to respect one another and reject bullying behavior. Educational strategies were implemented through lectures, discussions, Q&A sessions, and the use of simple visual media. Students’ responses were very positive, demonstrated by their enthusiasm during activities and increased understanding of the dangers of bullying. The study concludes that KKN students play an important role in preventing bullying in elementary schools, while also serving as a tangible contribution of students as agents of social change.

Pipit Miranti, Indira; Melati, Putri; Saputra, Aji; Fajriatul, Ficki; Diyanatur, Asa +4 more

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

Kegiatan Kuliah Kerja Nyata (KKN) merupakan salah satu implementasi Tri Dharma Perguruan Tinggi yang berorientasi pada pemberdayaan masyarakat. Penelitian ini bertujuan untuk mengevaluasi pelaksanaan program KKN INSANI (Inovasi dan Solusi untuk Pembangunan Masyarakat) di Desa Papringan, Banyumas. Program difokuskan pada empat bidang utama, yaitu sosial, ekonomi, kesehatan, dan teknologi informasi. Metode yang digunakan mencakup observasi lapangan, diskusi bersama komunitas, pelaksanaan program, serta evaluasi hasil kegiatan. Hasil penelitian menunjukkan adanya peningkatan keterampilan masyarakat dan penguatan kapasitas sumber daya manusia, terutama dalam mengoptimalkan potensi desa melalui kegiatan edukasi, pelatihan, dan inovasi berbasis lokal. Temuan ini menegaskan bahwa program KKN INSANI tidak hanya memberikan manfaat langsung bagi masyarakat, tetapi juga menjadi media pembelajaran kolaboratif bagi mahasiswa dalam mengasah kemampuan komunikasi, problem solving, dan kepemimpinan sosial. Dengan demikian, program ini berkontribusi terhadap pengembangan desa yang berkelanjutan sekaligus memperkuat peran perguruan tinggi dalam pembangunan masyarakat.

JAMRONI; Khotimah, Anis; dian, Pramukti

jurnal ABDIMAS Indonesia 2025 STIKes Ibnu Sina Ajibarang

Latar belakang : Di seluruh dunia, kemajuan teknologi digital telah mengubah perilaku, gaya hidup, dan cara orang bersosialisasi satu sama lain, terutama melalui penggunaan internet dan media sosial dalam kehidupan sehari-hari, khususnya dalam kehidupan remaja. Remaja adalah usia transisi dari anak- anak ke dewasa, berkisar antara 10 dan 20 tahun. Pada masa transisi ini, orang biasanya mengalami kegelisahan, konflik dengan orang tua, keinginan untuk mencoba hal baru, dan fantasi tentang masa depan. Kegiatan Pengabdian Kepada Masyarakat (PKM) ini dilakukan melalui penyuluhan bertema menjaga kesehatan mental di era digital yang diikuti oleh 52 siswa-siswi SMK Muhammadiyah 1 Patuk Gunungkidul Yogyakarta. Dalam penyuluhan ini diberikan paparan tentang pengaruh media sosial dan teknologi digital terhadap kesehatan mental khususnya para remaja adalah sangat beragam, dilanjutkan dengan upaya pencegahan dan dukungan kesehatan mental online, kontrol diri, peranan orang terdekat, masyarakat dan pemerintah. Kegiatan penyuluhan ini diikuti peserta dengan antusias, dibuktikan dengan banyaknya pertanyaan dan diskusi antara peserta dengan nara sumber selama kegiatan berlangsung. Pemaparan materi disampaikan secara interaktif dengan pemutaran video, permainan, diskusi dan berbagi tentang isu- isu terkini seputar masalah remaja yang sedang hangat diberitakan di media sosial. Metode yang digunakan dalam pengabdian masyarakat ini adalah dalam bentuk penyuluhan. Tujuan: agar siswa siswi dapat menjaga kesehatan mentalnya di era digital ini yang dampaknya ada yang positif juga dampak negatif. Sasaran: Siswa-siswi Kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul,  Yogyakarta. Hasil: Pada Siswa-siswi kelas XII SMK Muhammadiyah 1 Patuk Gunungkidul, Yogyakarta menunjukkan pengetahuan yang meningkat setelah dilakukan penyuluhan tentang Edukasi Menjaga Kesehatan

Aristamy, I Gusti Ayu Agung Mas; Mutiarani, Rizkita Ayu; Winatha, Komang Redy; Naratama, I Made Edo

Jurnal Riset Rumpun Seni, Desain dan Media 2025 Pusat Riset dan Inovasi Nasional

This study aims to develop an interactive mobile application-based learning media to introduce Devanagari Sanskrit script to Indonesian teenagers. The background of this research is the lack of communicative, contextual, and engaging learning media for the digital generation in learning traditional scripts. The development method uses the ADDIE model modified with a visual communication design approach and integration of local Balinese cultural values. The results show that this media successfully combines strong visual elements, interactive voice narratives, and Balinese cultural iconography in one mobile-friendly platform. Validation from design and cultural experts shows a very high level of feasibility, supported by positive responses from student users at the Dvipantara Samskrtam Foundation. This research makes a real contribution to the preservation of traditional scripts through a digital educational approach that is adaptive to the learning needs of today's teenagers. In addition, this research also opens opportunities for the development of similar learning media for other traditional scripts, thereby increasing awareness and understanding of Indonesia's rich culture among the younger generation. By integrating technology in learning, it is hoped that the preservation of Indonesian culture can go hand in hand with the progress of the times.

Candrakristawan, Wisnu Aditya; Noventari, Widya; Setyaningsih, Nunung; Utama, Annisa Eka; Famelia, Alina Azka +3 more

Adi Widya: Jurnal Pengabdian Masyarakat 2025 Lembaga Penelitian dan Pengabdian Masyarakat

Era digital membawa tantangan sekaligus peluang dalam pelestarian budaya lokal. Desa Ngaru-Aru, yang kaya akan warisan budaya seperti Tari Topeng Ireng, menghadapi kendala dalam promosi budaya akibat kurangnya dokumentasi dan media digital yang representatif. Program pengabdian masyarakat ini bertujuan mengembangkan website bundaru.com sebagai media edukasi dan promosi seni budaya lokal. Metode yang digunakan meliputi observasi partisipatif, wawancara, dokumentasi, dan FGD dengan pihak-pihak yang terkait. Hasil dari kegiatan ini meliputi peningkatan literasi digital, partisipasi aktif generasi muda, penguatan identitas budaya melalui platform digital dan sarana promosi kebudayaan. Website ini tidak hanya menyajikan informasi tentang sejarah dan filosofi Tari Topeng Ireng, tetapi juga menyediakan galeri, jadwal acara, profil komunitas seni lokal dan kontak dari setiap komunitas atau penggiat seni. Keberhasilan program ini menunjukkan bahwa digitalisasi dapat menjadi strategi efektif dalam pelestarian budaya, sekaligus memperkuat ekosistem sosial dan ekonomi desa berbasis budaya.

Vivi Silvia; Teuku Muhammad Taufiqurrahman; Sofiaturrahmi Sofiaturrahmi; Fadhilal Ahmad

Jurnal Pengabdian kepada Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This community service initiative aimed to enhance public awareness in Lam Keumok Village regarding environmental cleanliness and health through the installation of educational posters. The project was motivated by the prevalence of environment-related diseases and limited public access to effective visual information. The method used was educational and observational with limited participatory engagement. Poster were designed to be visually appealing and easily understood, then placed in strategic public locations such as village halls and places of worship. Observations revealed increased public engagement, marked by spontaneous interactions like reading and discussing the posters. The media proved effective in directly conveying messages, strengthening collective awarenes, and fostering civic involvement. Use of local language and contextual visuals ensured message clarity. Despite the short implementation period, the long-term potential impact is promising as repeated visual exposure can influence behavioral change. The findings conclude that educational posters are a powerful communication tool in rural areas and suggest the strategi can be replicated in similar settings. Community participation in content planning was a key factor in enhancing ownership and ensuring program sustainability.

Samsul Muarif; Alvonsus Rumampuk; Novi Rizky Ramadhani; Eben Ezer Sihombing; Indrawati Indrawati

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2025 Lembaga Pengembangan Kinerja Dosen

Waste management has become an increasingly complex environmental issue, particularly in urban areas and densely populated settlements. The lack of public awareness in disposing of waste properly has caused numerous negative impacts, including soil and water pollution, flooding due to clogged drainage systems, reduced environmental aesthetics, and the spread of infectious diseases. These conditions indicate that the waste problem is not merely a technical issue of collection and disposal, but also strongly related to people’s behavior and environmental awareness. Therefore, a simple, practical, and effective approach is required to encourage behavioral change in daily life. One alternative solution is through visual education by using waste signboards that display educational and persuasive messages. These signboards are installed in strategic locations to serve as direct reminders for residents to care more about environmental cleanliness. This study aims to analyze the effectiveness of waste education signboards in improving community understanding and discipline in waste disposal practices. The methods applied included counseling sessions, participatory discussions with residents, designing communicative and attractive signboards, and installing them in high-traffic areas such as main roads, schools, worship places, and public spaces. The results of the activity indicated an increase in public knowledge regarding the impacts of waste, active participation in maintaining cleanliness, and a significant reduction in littering behavior around the areas where the signboards were installed. Furthermore, residents gave positive feedback and expressed their willingness to expand the initiative by adding more signboards in other locations as part of sustainable action. In conclusion, educational signboards proved to be an effective, low-cost, and practical medium to raise community awareness. Beyond delivering environmental messages, the signboards also helped strengthen collective commitment among residents to create a clean, healthy, and sustainable living environment.

Mafudah Mafudah; Adelia Rizkia Zalfa; Oktavia Ai Nur Kamaliya; Dian Kusumawati; Reza Abdul Kharis +1 more

Jurnal Kemitraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the implementation of health education as an integrated marketing strategy for probiotic products through social media at PT Yakult Indonesia Persada. Health education is increasingly recognized as a strategic approach in value-based marketing, where companies offer not only products but also knowledge and added value for consumer well-being. The research employed a qualitative descriptive method using field observation, interviews with marketing staff, and a literature review of related studies. The findings indicate that PT Yakult Indonesia Persada successfully incorporates health education into its marketing activities through the Yakult Lady program, school visits, health seminars, factory tours, and interactive digital content on social media platforms. These strategies have proven effective in raising consumer awareness of digestive health, strengthening brand image, and maintaining customer loyalty. The study highlights the crucial role of social media integration in reaching younger demographics, fostering engagement, and amplifying educational messages. The consistent delivery of educational content, supported by visual storytelling and personalized approaches, has contributed significantly to Yakult’s sustainable growth in the Indonesian probiotic market. Theoretically, this study enriches the discourse on digital marketing and health communication, while practically, it offers insights for companies seeking to align promotional strategies with consumer education and public health improvement.