Publication Search

73,099 articles from 685 journals · 2,111 citations tracked

Showing 61-80 of 232

Analytics

Melki Solon; Yap Hok Gi; Anderson Daniel Sudarto

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

Entering the third decade of the 21st century, the church faces the urgency of redefining its existence amidst the shift to a digital ecosystem. This research aims to analyze the synergy between church management and transformational leadership toward the effectiveness of leader multiplication in the Digital 4.0 era. Using a qualitative method with a descriptive-analytical approach through library research, this study explores the integration of modern management theories and theological principles. The findings indicate that church management serves as a vital infrastructure providing operational stability, while transformational leadership acts as a catalyst for innovation and behavioral change in facing VUCA (Volatility, Uncertainty, Complexity, and Ambiguity) conditions. The synergy between these two elements creates a “Digital Shepherding” model, where the digital space is transformed into a theological medium for character formation and spiritual transmission. The study concludes that the effectiveness of leader multiplication is determined by a shift from person-centered leadership to a system-inspired approach that integrates digital capabilities with biblical integrity. Strategic implications suggest that churches must adopt a digital mindset and establish digital leadership laboratories to ensure the sustainability of their mission among Generation Z.

Elsa Pramudita; Cinta Aprilia Putri; Wiwin Luqna Hunaida

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

Group-based learning in the classroom plays a vital role in enhancing social interaction, individual responsibility, as well as students' critical thinking and collaborative skills. However, its implementation often faces challenges such as the dominance of certain members, social loafing, low participation, and interpersonal conflicts that hinder group effectiveness. This study aims to comprehensively examine the dynamics of learning groups by integrating four key aspects: the concept of group dynamics based on the Tuckman model, the characteristics of effective groups in cooperative learning, group formation techniques, and conflict management strategies. The research utilizes a qualitative approach with a literature study method, analyzing 25 sources including nationally accredited journals, academic books, and theses published between 2020 and 2024. Data analysis was conducted through reduction, thematic classification, content analysis, and conceptual synthesis. The results indicate that effective group dynamics can be achieved through the Tuckman stages, the application of the five elements of cooperative learning, the selection of appropriate group formation techniques with risk mitigation, and the implementation of the Thomas-Kilmann conflict management styles.The scientific contribution of this research is the development of an integrative model based on these four aspects, which serves as a conceptual framework to strengthen collaborative learning practices in the classroom. Practical implications include the formation of ideal groups consisting of 4–5 students, the establishment of initial group contracts, the use of dual assessment rubrics (individual and group), and peer evaluation mechanisms to enhance accountability and reflection.

Yelvita Pratama Candra; Abdurahman Abdurahman

Dinamika Pembelajaran : Jurnal Pendidikan dan bahasa 2026 Lembaga Pengembangan Kinerja Dosen

This study aims to analyze the short story “Siapakah Keluarga dari Tubuh yang Kacau Itu?” by Radja Sinaga using structural and moral approaches in order to obtain a comprehensive understanding of its content and meaning. The structural approach is employed to examine intrinsic elements, including theme, characters and characterization, plot, setting, point of view, language style, and message. Meanwhile, the moral approach is used to reveal the ethical values and life lessons contained in the short story. This study applies a descriptive qualitative method, with data collected through library research by means of intensive reading and systematic note-taking of the text. The results show that the short story demonstrates a strong structural unity, with the main theme focusing on human suffering caused by war and the loss of family. In addition, several moral values are identified, such as humanity, familial love, criticism of violence, loss of identity, and resilience in facing suffering. The use of the second-person point of view also strengthens the reader’s emotional engagement with the story. Therefore, the combination of structural and moral approaches provides a deeper understanding of the meaning of the short story and its relevance to real-life contexts. This study is expected to enrich literary studies and enhance readers’ appreciation of literary works.

Komang Cahyaniarsa Suryaningrat; Ni Komang Irma Adi Sukmaningsih

Jurnal Ilmu Sosial, Bahasa dan Pendidikan 2026 Pusat Riset dan Inovasi Nasional

Intellectual property rights (IPR) are an important legal tool for trademark ownership, protecting business quality, and protecting a company's economic interests. Consumers build trust in trademarks because they signal distinct product quality and reflect a positive and consistent corporate image. Trademark protection is regulated by national law under Trademark Law No. 20 of 2016, which provides legal certainty for trademark owners. This law stipulates that a trademark is only valid if it has distinctive elements, is not imitative, and has been officially registered with an authorized institution. The "first come, first served" principle in Indonesian trademark law can be interpreted as a mechanism that grants rights to the first party to file a valid application. However, the application of this principle in practice often raises complex legal issues, particularly when a trademark has already gained widespread public recognition prior to its formal registration. This study focuses on evaluating this legal protection through a normative legal research method by examining applicable laws, regulations, and court decisions related to trademark disputes in Indonesia. The Geprek Bensu dispute has attracted public attention because it highlights the conflict between legal provisions regarding trademark ownership and public perception. This case demonstrates that the existing legal framework still requires further refinement to balance the interests of trademark registrants with those of parties who have built public reputation through prior commercial use. Therefore, legal reform and consistent law enforcement are essential to ensure fair and comprehensive trademark protection in Indonesia.

Rizky Dwi Utami; Ahmad Nafhani; Agung Pratama

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

The development of financial technology has led to the emergence of cryptocurrency as a decentralized digital instrument that enables fast and cross-border financial transactions. While this technology offers efficiency and flexibility in digital financial activities, it also creates opportunities for misuse in various forms of crime, including terrorist financing. This study aims to analyze the use of cryptocurrency as a means of financing terrorist activities in Indonesia, examine the existing legal framework governing terrorist financing, and identify the challenges faced in law enforcement. This research employs a normative legal method using statutory, conceptual, and case study approaches. The findings indicate that the use of cryptocurrency as a medium for terrorist financing still fulfills the elements of a criminal offense as regulated under Law Number 9 of 2013 concerning the Prevention and Eradication of Terrorism Financing. However, the characteristics of cryptocurrency, such as anonymity, decentralization, and cross-border transactions, create significant challenges in the processes of evidence gathering, transaction tracing, and identification of perpetrators. In addition, there is a regulatory gap between the recognition of crypto assets as economic commodities and the supervision of their potential misuse for terrorist financing. Therefore, stronger regulations are needed to explicitly integrate crypto assets into the terrorist financing prevention regime, along with improving the capacity of law enforcement agencies in blockchain transaction analysis and strengthening international cooperation to enhance the effectiveness of law enforcement in the digital economy era.

Mohammad Waes Alqorni

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

The death of a Madrasah Tsanawiyah (MTs) student allegedly linked to police action raises significant legal issues concerning the limits of the use of force and the construction of criminal liability. This study aims to reformulate the elements of assault resulting in death by integrating the objective element (actus reus) and the subjective element (mens rea) within the framework of the doctrines of dolus and culpa. It also seeks to develop a model of criminal liability analysis that is more transparent, accountable, and oriented toward the protection of a child’s right to life. This research employs a normative juridical method using statutory, conceptual, and case approaches, supported by a literature review of legislation, court decisions, and criminal law scholarship. Data are analyzed qualitatively through grammatical, systematic, and teleological interpretation. The findings indicate that proving the act and the resulting death alone is insufficient without clearly establishing the form of fault. The distinction between dolus eventualis and culpa lata constitutes a decisive factor in determining the classification of the offense and the degree of criminal liability. Ambiguity in identifying the spectrum of fault may lead to sentencing disparities and weaken the principle of geen straf zonder schuld (no punishment without fault). Therefore, this study proposes a reconstruction of the elements of the offense that places proof of mens rea at the center of assessing police accountability while ensuring the protection of the child’s right to life.

Rian Rusmana Putra; David Indra Pratama; Nikolaus Eratus Pardamean; Natasya Febriyanti

Jurnal Riset Rumpun Ilmu Sosial, Politik dan Humaniora 2026 Pusat Riset dan Inovasi Nasional

Indonesia's maritime security faces increasingly complex challenges due to the rise of hybrid threats that combine traditional and non-traditional elements. One of the main threats is the shadow fleet, operating covertly with unregistered ships, evading detection, and exploiting weaknesses in maritime surveillance to engage in illegal activities such as smuggling, illegal transshipment, and unlawful exploitation of natural resources. This phenomenon exacerbates Indonesia's maritime security situation, particularly in strategic areas like the Natuna Sea and the Sunda Strait, which are vulnerable to geopolitical conflicts and overlapping territorial claims. Additionally, transnational crimes such as piracy, drug trafficking, and human trafficking further undermine security in Indonesian waters. To address these threats, Indonesia needs to strengthen its maritime surveillance capacity by adopting advanced technologies such as early detection sistems and the Automatic Identification Sistem (AIS), as well as enhancing coordination between maritime agencies like Bakamla and the Indonesian Navy (TNI AL) to improve responses to harder-to-detect threats. Moreover, international cooperation with neighboring countries and regional maritime organizations like ASEAN must be bolstered to tackle cross-border threats. Strengthening surveillance, modernizing technology, and fostering more integrative maritime diplomacy will be crucial in safeguarding Indonesia's maritime sovereignty and ensuring the stability of this increasingly strategic maritime region.

Jenius Frans Bonar Gultom; Paulinus Tibo

International Journal of Christian Education and Philosophical Inquiry 2026 Asosiasi Riset Ilmu Pendidkan Agama dan Filsafat Indonesia

This study aims to describe and analyze the understanding of the faithful and the implementation of Eucharistic liturgical gestures at Saint Christopher Parish, Siborongborong. Liturgical gestures such as the sign of the cross, standing, sitting, kneeling, and striking the chest are essential elements of active participation in the Eucharistic celebration. These gestures are not just physical actions but carry profound spiritual significance. This research employed a descriptive qualitative approach, with data collected through participant observation, in-depth interviews, and documentation. The findings reveal that the faithful’s understanding of the symbolic meaning of these gestures remains limited, which leads to a tendency to perform them mechanically without deep spiritual reflection. This lack of understanding results in a disconnect between the physical actions and their intended spiritual effects. Nevertheless, in practice, the faithful generally follow these gestures in accordance with the liturgical norms of the Church. Therefore, the study emphasizes the need for continuous and contextual liturgical formation programs. These programs should aim to deepen the awareness and spiritual engagement of the faithful in the Eucharistic celebration, ensuring that the gestures are not just performed but fully understood and internalized.

Veronika Naibaho; Yoram Kodea; Maria Sihombing

jurnal Riset Rumpun Agama dan Filsafat 2026 Pusat Riset dan Inovasi Nasional

The concept of fides quaerens intellectum (faith seeking understanding) in this study is interpreted by emphasizing the rationality of faith as a form of apologia based on 1 Peter 3:15. This study aims to demonstrate that Christian faith is not merely spiritual and normative in nature, but also possesses a rational dimension that can be intellectually justified. In this context, 1 Peter 3:15 serves as a biblical foundation that underscores the importance of believers being prepared to provide a logical and responsible explanation for the hope they possess.This research employs a qualitative approach through library research, combined with an exegetical analysis of 1 Peter 3:15 and a philosophical-theological approach to understand the relationship between faith and reason. Through this framework, the rationality of faith is examined as an integral part of the Christian apologetic tradition. Furthermore, this study affirms that faith and reason are not contradictory realities, but rather complementary elements in the pursuit of truth. The findings indicate that the rationality of faith functions not only defensively but also constructively in fostering dialogue between faith and the intellectual world. Christian faith is understood as a conviction that remains open to rational examination without losing its dimension of mystery. Therefore, fides quaerens intellectum emerges as a relevant paradigm in addressing modern challenges, while also contributing to the development of theological and philosophical studies, particularly in strengthening the integration of faith and reason in the life of believers.

Bagus Nurrohmat; Daffa Rozaan Fayyadh; Sumirin Sumirin

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Modern infrastructure development often involves the use of mass concrete in large structural elements such as pile caps and foundations. However, massive concrete volumes trigger a significant temperature increase due to the heat of hydration that is difficult to dissipate, posing a risk of thermal stress and structural cracking. This study aims to analyze the temperature rise behavior of mass concrete and evaluate the effectiveness of combining chilled water and fly ash substitution in minimizing these thermal cracking risks.The research method employs a quantitative approach through laboratory testing at PT Adhimix RMC Plant Kaligawe. Specimen blocks measuring 40 x 40 x 100 cm were divided into three variations: normal concrete (BN), concrete with chilled water and 15% fly ash (BAF), and concrete with 25% fly ash (BF). Temperature was monitored using thermocouples at the core and surface for 14 days, then validated using the Portland Cement Association (PCA) formula. The results indicate that the integration of chilled water with 15% fly ash and the use of 25% fly ash significantly controlled extreme temperature surges at the 5th hour. The combination of chilled water and 15% fly ash produced the lowest core temperature of 37.3°C, far below the control concrete which reached 62.4°C. This proves that the combination of precooling methods and fly ash substitution is effective in reducing the heat of hydration during the early hardening period, although the use of 25% fly ash was found to be more stable in maintaining mass concrete temperature.

Bambang Ari Suseno; Fakih Thorik Alfiansyah

Jurnal Riset Rumpun Ilmu Teknik 2026 Pusat riset dan Inovasi Nasional

Self-Compacting Concrete (SCC) requires a high cement content, which contributes to increased carbon emissions; therefore, this study evaluates the effect of partial cement substitution with fly ash (5%, 10%, and 15%) and the addition of Polyethylene Terephthalate (PET) waste (0.5% and 0.7%) on the mechanical properties of SCC with a target strength of f’c 30 MPa. The research employed laboratory experimental methods, including fresh concrete tests (slump flow, L-box, and V-funnel) and hardened concrete tests (compressive, tensile, and flexural strength) at 7 and 28 days. The results indicate that fly ash substitution enhances compressive strength, with the highest value of 49.59 MPa achieved at 5% fly ash at 28 days, exceeding normal concrete (34.73 MPa). The addition of PET tends to reduce compressive strength due to increased porosity; however, it significantly improves flexural strength, as the combination of 5% fly ash and 0.5% PET achieved 4.7 MPa compared to 2.9 MPa for normal concrete. Overall, the combination of fly ash and PET waste shows potential for application in structural elements requiring high flexural performance.

Susita Rahayu; Daroe Iswatiningsih

Jurnal Riset Rumpun Ilmu Bahasa 2026 Pusat riset dan Inovasi Nasional

The Brokohan Sapi tradition in Tempursari Village, Donomulyo District, Malang Regency represents a form of local wisdom that embodies cultural and symbolic values through the use of ubo rampe. This study aims to describe the forms, meanings, and cultural values of ubo rampe in the Brokohan Sapi tradition. The study employs a qualitative method with a symbolic anthropological approach as proposed by Clifford Geertz. Data were collected through observation, interviews, and documentation, and were analyzed using an interactive analysis technique involving data reduction, data display, and conclusion drawing. The findings reveal that ubo rampe is systematically arranged in the form of food offerings, including core dishes, complementary dishes, and spiritual elements. Each component of ubo rampe carries symbolic meanings related to gratitude, safety, fertility, and hopes for prosperity. The cultural values embedded in the tradition include religious, social, ecological, economic, and philosophical values that are integrated into ritual practices. The implications of this study indicate that the Brokohan Sapi tradition functions as a medium for cultural preservation and can be utilized as a local wisdom-based learning resource in Indonesian language and literature education.

Puji Marsyanda Ika Rahayu; Kania Az Zahra; Pandu Watu Alam

Jurnal Nusantara Berbakti 2026 Universitas Kristen Indonesia Toraja

The feature video titled “Earning Wages Behind Waste” portrays the lives of a waste picker community in Kampung Pemulung, Jurangmangu Barat, South Tangerang, as a concrete representation of the social dynamics of urban society. This study aims to represent the social reality of waste pickers as part of urban community dynamics through an informative and systematic expository directing approach. The creative process was carried out through three main stages pre-production, production, and post-production which were integrated to produce a coherent, structured, and easily understandable narrative flow for the audience. The expository approach is applied through the use of narration as the primary guiding element to explain the visual context, supported by a logical presentation structure, interviews with informants, and relevant factual data. In the directing process, the author actively organizes the flow of information and integrates visual elements, narration, and interviews to produce a work that is informative, contextual, and educational. Furthermore, cinematographic aspects such as shot variation and camera movement are utilized to support the gradual delivery of information, reinforce visual messages, and maintain objectivity in presentation. The results indicate that the expository approach is effective in presenting the factual reality of waste pickers’ lives and in enhancing audience understanding of their socio-economic conditions in a more comprehensive manner.

Vania Annora Martsa Awanti; Rinda Aunillah Sirait; Jimi Narotama Mahameruaji

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to examine the application of an expository approach in the scriptwriting of the documentary film "Jejak Rasa," which highlights Southern Chinese cuisine in Bandung as a representation of cultural acculturation. The background of this research is based on the declining interest of the younger generation in traditional culinary arts due to the influence of globalization and social media trends. The methods used included literature research, field observations, and interviews with relevant sources, such as culinary entrepreneurs and museum officials. The results show that the expository approach is effective in conveying information systematically, factually, and easily understood through the use of voice-over narration as the main direction of the story. Furthermore, the use of an implied first-person perspective creates an emotional connection between the audience and the material presented. This documentary serves not only as an information medium but also as a means of education and preservation of Peranakan Chinese culinary culture. By combining visual elements, narrative, and interviews, this documentary comprehensively presents historical, social, and cultural values. Therefore, this work is expected to raise public awareness of the importance of preserving culinary cultural heritage amidst modern developments.

Aprilia Rachma; Dian Wardiana Sjuchro; Kokom Komariah

Ekspresi : Publikasi Kegiatan Pengabdian Indonesia 2026 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

The development of documentary films in Indonesia has encouraged the need for presenting reality in an informative manner while maintaining strong visual quality. Documentary films were no longer viewed merely as a medium for recording facts, but also as a creative medium capable of delivering social messages through a cinematic approach. Cinematography became an important element because it played a role in constructing meaning, atmosphere, and viewing experience through well-directed visual management. This study discussed the management of cinematographic elements by the Director of Photography in the documentary film “Mindful Sip: Matcha Beyond The Trend”, which raised the phenomenon of increasing matcha consumption as part of the lifestyle trend among young people. The method used was a creative approach based on expository documentary through the stages of pre-production, production, and post-production. The entire creation process was focused on concept planning, image capturing, and visual as well as narrative refinement so that the documentary message could be conveyed effectively. The results showed that matcha had developed into a symbol of a healthy, productive, and aesthetic lifestyle, yet awareness of responsible consumption was often neglected. The management of camera angle, camera movement, type of shot, and composition was proven to strengthen visual representation and help audiences understand the phenomenon more critically. Therefore, cinematography played an important role not only in producing attractive visuals, but also in clarifying the documentary’s message regarding the relationship between consumption trends and bodily experience.

Arsyiatin Arroby

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This research deconstructs the manipulative architecture in the propaganda trilogy of the Japanese Army in 1942, namely Nippon Tjahaja Asia, Nippon Pelindoeng Asia, and Nippon Leader Asia, which have often been reduced to mere political euphemisms. With a descriptive-qualitative design, this study integrates Malcolm Coulthard and Alison Johnson's parameter-based Forensic Linguistics as the grand theory, as well as the three-dimensional model of Norman Fairclough's Critical Discourse Analysis (AWK) as an operational analysis instrument. The results of the analysis show that lexical manipulation through the messianic triptych "Light, Protector, Leader" and the use of assertive clauses without copula are engineered to produce false consciousness. Forensic Linguistic Parameters confirm the existence of a planned mens rea (malicious intent) from Sendenbu, with an extreme disparity between commissive speech in the form of a promise of protection and military actus reus in the form of romusha slavery and logistical seizure. This condition fulfills the elements of mass deception. Furthermore, the doctrinal repetition of the slogan is a form of linguistic coercion that exploits power asymmetry to castrate the people's critical reasoning. In conclusion, the invasion of Japanese fascism in Indonesia did not only take place through military equations, but also through a cognitive dictatorship based on language fabrication. This study is relevant as a historical mirror for detecting the anatomy of structural lies in the contemporary post-truth era.

Az Zahra Farhatu Niswah; Yayan Rahtikawati; Khomisah Khomisah

Bhinneka: Jurnal Bintang Pendidikan dan Bahasa 2026 Universitas Palan

This study examines the representation of gender inequality and forms of women's resistance in Haifaa al-Mansour's film Wadjda using a Marxist-Socialist feminist perspective. This study aims to identify the forms of gender inequality represented in the film and analyze the forms of resistance carried out by female characters against the patriarchal structure in Saudi Arabian society. The research method used is a descriptive analytical method with a qualitative approach. Research data were obtained through observation and note-taking techniques of dialogue, scenes, and visual elements in the film related to gender issues and women's resistance. The results of the study indicate that there are four forms of gender inequality in the film, namely restrictions on women's roles, women's lack of freedom in behavior, patriarchal acts, and claims of culture and Islamic norms of Saudi Arabian society that are used to legitimize women's subordination. In addition, this study also found several forms of resistance carried out by female characters, especially Wadjda, such as the desire to own a bicycle, independent economic strategies, negotiations with school authorities, unconventional expressions of identity, and covert resistance shown by Wadjda's mother.

Rif’atul Khusnia; Sudarmiatin Sudarmiatin; Agus Hermawan

Jurnal Manajemen Riset Inovasi 2026 Pusat Riset dan Inovasi Nasional

This study aims to analyze the role of brand equity in enhancing the competitiveness of batik sandal products at “Dinara Wooden Heel.” The research adopts a qualitative approach using a case study method to gain an in-depth understanding of how the elements of brand equity namely brand awareness, perceived quality, brand association, and brand loyalty are developed and utilized by the business actors. Data were collected through in-depth interviews with the business owner and consumers, direct observation, and documentation. The data analysis technique was conducted descriptively through the stages of data reduction, data display, and conclusion drawing. The findings indicate that brand equity plays a significant role in improving the competitiveness of Dinara Wooden Heel. The dimensions of perceived quality and brand association serve as the primary strengths in creating competitive advantage through consistent product quality and culture-based differentiation. Meanwhile, brand awareness declined due to distribution limitations during the pandemic, but has gradually recovered through the utilization of social media. On the other hand, brand loyalty has been established through repeat purchases, although its management remains relatively informal. Overall, the four dimensions of brand equity are integrated in enhancing competitiveness through brand visibility, product differentiation, consumer trust, and customer loyalty.

Amanda Bella Shakira; Yandra Rivaldo; Rosita Septiani

Jurnal Manajemen Riset Inovasi 2026 Pusat Riset dan Inovasi Nasional

The purpose of this study is to examine how online promotion, product innovation, and brand image affect product competitiveness in Batam City's flower bucket equipment industry (CV Acmeteam). This study employs a quantitative methodology, gathering information from 100 respondents via questionnaires using Simple Random Sampling with Slovin formula from a population of 135 active customers. Data were analyzed through validity tests, reliability tests (Cronbach's Alpha = 0.750), classical assumption tests (normality, multicollinearity, heteroscedasticity), multiple linear regression, partial t-test, simultaneous F-test, and coefficient of determination (R²). Results show that all questionnaire items are valid and reliable. The normality test (Asymp. Sig. = 0.866 > 0.05) indicates normally distributed data, and no multicollinearity (VIF < 10) or heteroscedasticity (Sig. > 0.05) was detected. Regression analysis reveals that online promotion (β = 0.521, Sig. = 0.041), product innovation (β = 0.668, Sig. = 0.033), and brand image (β = 0.458, Sig. = 0.049) each significantly influence product competitiveness. Simultaneously, all three variables are significant (F = 9.876, Sig. = 0.000) and explain 44.9% (R² = 0.449) of product competitiveness variance. Product innovation is the strongest predictor. This study concludes that strong brand image, continuous product innovation, and effective digital marketing are essential pillars for enhancing product competitiveness. Business actors must optimize these three elements to compete effectively in an increasingly open creative industry market.

Herman zendrato; Muhammad Rizki Tanjung; Aperlina J hulu; Lulu R Hutagaol; Adiwima zebua

Jurnal Riset Rumpun Ilmu Ekonomi 2026 Lembaga Pengembangan Kinerja Dosen

This study was conducted to examine the extent to which product price and quality influence consumer interest in purchasing MMTC Tax. These two elements are believed to be the main considerations in the purchase decision-making process. This research applied a quantitative method using a survey technique, in which data was collected through the distribution of questionnaires to MMTC Tax service users. The data analysis technique used was multiple linear regression to measure the effect of each independent variable on the dependent variable. The findings show that both price and product quality have a positive and significant impact on purchasing interest. Together, these two factors were found to significantly influence consumers' willingness to make a purchase. Based on these results, it can be concluded that competitive pricing and superior product quality can drive an increase in the purchasing interest of MMTC Tax consumers.