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This study aims to analyze the effect of brand awareness on purchasing decisions for Safi White Natural products among female Communication Science students of Universitas Muhammadiyah Jakarta, batch 2021-2022. This study uses a survey method to collect data from respondents. The population in this study were all female Communication Science students of UMJ, batch 2021-2022, with a sample of 77 respondents taken using simple random sampling techniques and calculated using the Slovin formula. The results showed that the level of brand awareness of Safi White Natural was in the high category, with an average value of 3.52 on the Likert scale. Respondents stated that they recognized Safi products through various media, including social media, television advertisements, and personal usage experiences. In addition, purchasing decisions showed good results, with an average value of 3.50, where the majority of respondents considered Safi products to be in accordance with their skincare needs. Simple linear regression analysis showed that brand awareness had a significant influence on purchasing decisions, with a correlation coefficient value (

In advertising, females are frequently positioned as the center of attention to establish product image through culturally recognized signs and symbols. Advertisements transcend their promotional function, acting as media that both reflect and influence societal perceptions, including gender roles within daily life. This is exemplified in the Vicks VapoRub advertisement titled "Mother's Amazing Hands," which portrays women as mothers perpetually prepared to care for their families. This study investigates the representation of the mother's role within the aforementioned advertisement using Roland Barthes' semiotic theory. The research aims to twofold: 1) identify the denotative, connotative, and mythical meanings embedded within the Vicks VapoRub "Mother's Amazing Hands" ad; and 2) analyze the portrayal of the mother figure through the lens of Barthes' semiotic framework. The research employed a qualitative descriptive approach, utilizing Barthes' semiotic analysis method alongside concepts of social construction of reality, cinematography techniques, and the societal role of mothers. Through the analysis of verbal, non-verbal, audio, and visual elements within the advertisement, the study revealed the multifaceted representation of the mother's role. This includes functions of caregiving, nurturing, and treatment of family members, ultimately portraying the tangible actions a mother takes in providing for her family.

Current technological developments require young people to get information easily through gadgets. The ease of internet access that is developing sometimes brings up advertisements that trigger online gambling. However, these activities can be diverted by doing positive activities, namely learning business, so the purpose of this community service is to socialize the operation of gadgets to prevent the impact of online gambling and improve the business of Beratkulon Village. The method used in this community service has three steps, namely, preparation steps, implementation steps, and final steps. The results of this community service are, socialization of the operation of gadgets to help prevent online gambling and utilize business so that positive activities occur among village youth, so that village youth increasingly understand to avoid online gambling activities turning into useful business activities. The hope from the results of this activity is to immediately implement the results of the socialization that is applied so that the quality of human resources in Beratkulon Village is getting better, especially village youth.

YouTube is the most dominant online video provider site in the United States, even the world, with control of 43% of the market. YouTube has features offered with technological advances in various aspects of user needs. The aim of this research is to determine the mechanism for understanding the implementation and observation of Islamic law regarding YouTube monetization of Google Adsense revenue sharing on the MID Raudlatul Ulum Tlagah Galis Bangkalan YouTube channel. The method in this research is qualitative through observation and interviews. The subjects of this research are teachers and students who act as YouTubers at MID Raudlatul Ulum Galis Bangkalan. The results of this research are that there are currently 10.7 thousand YouTube subscribers running for 4 years. With Adsense, registered content users will display advertisements in it. From the perspective of sharia economic law, there are arguments that allow it and there are those that prohibit it, in terms of activities, including Syirkah Abdan, it is permissible.    

This study examines the importance of educating the community about access to proper sanitation facilities, especially toilets, in Kendal Regency. This study explores the effectiveness of public service advertisements (PSAs), especially posters, in raising awareness about sanitation. Using a qualitative research approach, this study combines data collection methods such as interviews, observations, and literature studies to design this PSA campaign. The analysis was conducted using Robin Landa's design process approach with the stages of orientation, analysis, concept, design, and implementation. This study emphasizes the importance of an educational approach that is tailored to local social and cultural conditions to address sanitation problems. The findings of the study indicate that public service advertisements through posters are an effective tool for changing community behavior and creating a healthier environment by promoting good sanitation habits. This study concludes that continued efforts are needed to strengthen the reach and impact of sanitation awareness campaigns, by involving relevant parties, such as local governments, health facilities, and community leaders, to ensure widespread adoption of better sanitation practices. This study contributes to efforts to improve sanitation in rural areas by proposing practical solutions for effective public education campaigns.

Advertisements are an effective promotional medium to capture audience attention, especially through engaging visual approaches. One unique advertisement is Pocari Sweat Bintang SMA 2019, which employs 2D anime-style animation as a visual communication strategy. This study aims to analyze how the invitation element in the advertisement is visualized through storyline, scenes, and characters. Using Roland Barthes' semiotics analysis, this research explores the signs within the advertisement at both denotative and connotative levels. The findings reveal that Pocari Sweat effectively invites its audience through visuals that depict enthusiasm, freedom, and togetherness. By utilizing bright colors, movement symbolism, and character interactions, this advertisement successfully delivers a strong invitation message to participate in the Bintang SMA talent competition.

The forecasting of advertisement tax payments at the Medan City Revenue Agency aims to support planning and decision-making regarding advertisement tax revenue from 2021 to 2023, covering the period from January to December. In this process, historical data on advertisement tax payments is analyzed to determine the most suitable ARIMA model by considering the Autoregressive (AR), Differencing (I), and Moving Average (MA) parameters. The research indicates that the ARIMA model can provide accurate predictions of advertisement tax payment trends, thereby serving as a tool to enhance the effectiveness of local tax management. For the period from January to October 2024, it is estimated that 1,141 individuals will make advertisement tax payments, with the lowest forecasted number occurring in January 2024 at 1,128 individuals.

Building agreement and influencing public opinion need effective communication. As a means of expressing ideas, language creates emotions that are used for political advantages during an electoral campaign. Human existence and the maintenance of connections depend on communication, a complex process. In actuality, human interactions are lubricated by this substance. Despite its importance, communication has two sides and can be applied either favorably or unfavorably. From the standpoint of its capacity for complexity, Boulton (2019, p. 41) pointed to the negative social intent of language. She also noted that language is frequently employed to deceive rather than to communicate. Human existence and the maintenance of connections depend on communication, a complex process. In actuality, human interactions are lubricated by this substance. Despite its importance, communication has two sides and can be applied either favorably or unfavorably. According to Boulton (1978, p. 41), from the standpoint of language's capacity for complexity to the detrimental societal intent of language. She also noted that language is frequently employed to deceive rather than to communicate. Therefore, this discourse examines how the political advertisement "See who wants to be President of Nigeria" exposed ignorance and ineptitude as unacceptable in a moral and democratic society such as Nigeria. It is a political communication activity that uses word choice and language as a means of rejecting a candidate in the April 2015 Nigerian presidential election.

This study seeks to evaluate the impact of influencer endorsements and social media advertisements on consumer purchase intentions for Glad 2 Glow skincare products on TikTok. A quantitative approach was employed, using a survey method with 128 Indonesian respondents who had been exposed to influencer endorsements and social media advertisements for Glad 2 Glow on TikTok. Data were gathered through questionnaires and analyzed using a t-test to assess the direct effects of the variables on purchase intention. The criterion for acceptance was set at t-value > t-table. The results indicated that both influencer endorsements (X1) and social media advertisements (X2) significantly affect purchase intentions (Y). Influencer endorsements recorded a t-value of 3.289 with a regression coefficient of 0.266, while social media advertisements showed a t-value of 2.471 with a regression coefficient of 0.195, both surpassing the t-table value of 1.979. Consequently, hypotheses H1 and H2 were supported.  

With the existence of social media, the distribution of public service advertisement videos has become easier. However, the rampant cases of phishing in society lately have the potential to harm users of online banking services. The purpose of this study is to determine the effect of exposure to public service advertisements on the attitudes of Twitter / X users. This study uses a quantitative approach. The choice of research method that will be used is the quantitative causality method. This study will use X / Twitter users who have watched the public service advertisement video "Don't Know? Kasih No!" by Bank Central Indonesia. The results of this study are that the variables product / message thoughts, source oriented thoughts, and ad execution thoughts simultaneously have a positive and significant influence on the formation of attitudes of Twitter / X users. It can be concluded that these three variables help in the process of receiving messages and forming audience attitudes when watching the public service advertisement video "Don't Know? Kasih No!"

The original aim of this research was to find out and identify language errors in advertising content on general media, especially Tiktok. Tik Tok public media is a popular platform for marketing products, including beauty products.  The research results show that THE ORIGINOTE uses various language strategies to attract consumer attention and interest, such as the use of positive and emotional terms, slang and humor.  THE ORIGINOTE also creates a brand image of a product that is natural, safe and effective.  The author uses a qualitative research approach.  The data used in this research are posts containing product advertisements that have language errors in the caption.  The data source in this research is posts from the official account @theoriginote.  The data collection technique used is observation and documentation in the form of screen captures, while the analysis technique is qualitative narrative.  What will happen in this research are several language errors, among which the most frequently found are the use of foreign languages ​​(slang) together with Indonesian, punctuation errors, inappropriate use of capital letters, and the use of non-standard terms.

This study aims to determine the influence of clothing advertising on shopee on the shopping interest of PR C students of the Faculty of Communication Sciences UIN Susuka Riau class of 2022. The data analysis method used is simple linear regression using the SSPS program. Based on the results of data analysis, a correlation or relationship (R) value was obtained of 0.674 (67.4%). This value indicates that there is a strong correlation or relationship between advertising and interest. The results of the hypothesis test showed that the ttable > tcount was 5.075 > 2.039. Therefore, clothing advertisements on shopee have a significant influence on the purchase intention of students of the Communication Science Department of PR C class Class of 2022 UIN Suska Riau.

This research aims to evaluate the effectiveness of advertising policy in Kuantan Singingi Regency using qualitative methods and a phenomenological approach. The policy evaluation theory used is William N. Dunn's model, which emphasizes six success criteria, namely effectiveness, efficiency, adequacy, equity, responsiveness and accuracy. Data was collected through interviews, observation and documentation, and analyzed using interactive data analysis. The research results show that advertising policies have not been fully effective in achieving the expected goals, such as increasing regional income and arranging the aesthetics of the city. Findings indicate the existence of illegal advertisements that hinder tax revenues and public dissatisfaction with the government's response to their complaints. Even though the resource structure is in place, implementor skills need to be improved to achieve better efficiency. Licensing and supervision procedures are also considered inadequate, and policies do not provide equal opportunities for all business actors, especially small businesses. This research provides recommendations for improving future policy implementation, with the hope of increasing effectiveness and responsiveness to community needs.

In this modern era, technological advancements have reached their peak, impacting almost every aspect of human life. In education at schools, educators must also be able to provide innovation to their students so that they are more motivated to learn. To do this, educators can use digital technology to create different and still educational learning content, but there are several obstacles faced at SDN 1 Rejosari, namely the lack of a computer lab, resulting in insufficient implementation of technology in the curriculum. Thus, the goal of this community service is to introduce infographics and advertisements using the Canva application, aimed at enhancing the creativity of the students at SDN 1 Rejosari. This community service activity began with the preparation stage, the implementation stage, and the evaluation stage. The results of the evaluation stage showed a percentage of 90 – 100% in understanding the introduction to the material presented, but in practice, only 65% was achieved. Therefore, further action is needed, specifically continuous training on infographic and advertisement design using Canva.

This study aims to explore women's perceptions of the advertisement "Kecap ABC Supports Equality in the Kitchen on Women’s Equality Day." Using a descriptive qualitative approach, the study involved 71 female students from the Communication Science Program, Faculty of Social and Political Sciences, Balitar Islamic University. Data were collected through an online questionnaire designed to analyze three main components of perception: cognitive, affective, and conative, concerning the message conveyed in the advertisement. The findings reveal that the majority of respondents possess a solid understanding of gender equality, particularly regarding men’s roles in domestic tasks. Most respondents responded positively  to the advertisement, reflecting their support for the values of equality promoted. However, discrepancies in perceptions were noted in certain aspects, such as the ideal distribution of domestic responsibilities and the practical implementation of gender equality in family settings. This highlights the need for enhanced education and awareness, particularly on the importance of applying gender equality in daily life. This study provides valuable insights into how media can serve as an effective tool to promote the values of gender equality in society.

This study aims to describe and analyze the discourse structure consisting of macro structure, supra structure, micro structure, and discourse contained in Shopee  and Blibli online shopping advertisements. The object of the research is the transcript of online shopping advertisements from Shopee  and Blibli. The data collection methods used were advertising observation and doing advertising transcripts so that the final data used was in the form of text. This data was then analyzed using a qualitative descriptive analysis model of Teun A Van Dijk's discourse analysis theory. From the data studied, the results of the study showed that (1) the macro structure or theme in the transcript of online shopping ads was seen in the entire content. The themes were big discounts, free shipping, cash back bonuses and discount vouchers. (2) The super structure consisted of (a) an introduction to the issue, (b) a series of arguments, (c) a statement of invitation, (d) a reaffirmation. (3) Microstructure consists of (a) background, (b) details, (c) meaning, (d) coherence marker, (e) stylistic, (f) rhetoric, (g) graphic use. (4) The discourse contained in the text was a persuasive discourse.

This study aims to investigate the role of digital literacy in helping students assess the validity of skincare product advertisement claims, particularly exaggerated or hyperbolic claims often found in beauty product advertisements on social media. Using a qualitative approach with a cross-sectional survey design, this study involved 30 students of the English Literature Study Program at Medan State University as respondents who had basic knowledge of digital literacy and familiarity with skincare product advertisements. Data were collected through an online survey using a Likert scale to measure students' perceptions of advertising claims and the influence of digital literacy in evaluating those claims. The results showed that the majority of respondents had the ability to distinguish between valid and invalid claims thanks to their digital literacy. In addition, most students use the internet as the main source to verify advertising claims. However, there are still a small number of students who have not utilized digital literacy optimally. Overall, this study confirms the importance of digital literacy in helping students develop a critical attitude towards advertisements and can play a role in encouraging them to become smarter consumers who are skeptical of unrealistic claims in beauty product advertisements.  

Adolescence is a transition phase towards adulthood which is marked by physical, behavioral, cognitive, biological and emotional changes. WHO defines adolescence as the period between the emergence of secondary sexual signs to sexual maturation and the transition to independence. The concept of toxic masculinity is a problem, reinforced by the culture of smoking which is seen as a symbol of masculinity. The increase in the number of teenage smokers in Indonesia is related to the transmission of smoking culture from generation to generation. Efforts to increase awareness about the dangers of smoking are carried out through social media such as Instagram. The use of visual animation video and strong messages on Instagram can be effective in increasing teenagers' awareness about the dangers of smoking and changing their perception of cigarettes as a symbol of masculinity. This research uses qualitative methodology. To collect data using interview, observation, literature and documentation methods. The aim of this research is to produce an effective Public Service Advertisement to raise awareness of the dangers of normalizing cigarette consumption due to Intergenerational Toxic Masculinity among adolescent boys in Semarang City which is disseminated via Instagram.

The trading industry is currently experiencing very rapid growth and very tight competition on all platforms, especially social media platforms. Owners do all kinds of things, starting from placing advertisements, collaborating with influencers and even making various promos in order to compete. In this era where everything is online, the role of communication strategy is very much needed by every seller to ensure that their products are not left behind by other products and more importantly attract consumers to remain as regular consumers. Communication strategy plays a very important role in achieving the success of a company by always analyzing market developments. Apart from that, every seller must always check the quality of the products to be sold. In today's sales business world, the strategy for analyzing market developments is through qualitative research, such as direct interviews, so that we know what the shortcomings, advantages, inputs, maximizing the potential to take advantage of an opportunity so that this strategy can run effectively.

This study aims to determine whether there is an influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest. The research method used is a quantitative method with a purposive sampling technique. The data collection technique was carried out using a questionnaire method by distributing questionnaires via Google Form. The population of the study was respondents who had watched the Pantene advertisement version of Miracles Hair Supplement with a total of 100 respondents from the calculation results using Rao Purba. The theory used in this study is the S-O-R theory (Stimulus, Organism, Response). The results of this study are the influence of the Attraction of Advertisements on Social Media (Youtube) on Consumer Purchase Interest with a significance value of 0.000 <0.05 and a calculated t value> t table of 3.889> 1.985. In accordance with the S-O-R Theory (Stimulus-Organism-Response) used, the Stimulus, namely the Attraction of the Pantene Advertisement version of Miracles Hair Supplement, has an Attraction so that the audience of the advertisement does Organism, namely attention, understanding, and acceptance. And finally, the audience will make a Response, namely a change in attitude to make a product purchase.