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Business legality is a crucial element in the development of Micro, Small and Medium Enterprises (MSMEs) in Indonesia. Karangsari Village, as one of the MSME centers, is facing challenges in adopting Business Identification Numbers (NIB) and implementing digital marketing. This research aims to identify the impact of implementing NIB on MSMEs in Karangsari Village and explore the obstacles and opportunities in its implementation. The methods used are case studies and field surveys. The research results show that although NIB can improve legality and market access, low digital literacy is a major obstacle. It is hoped that the socialization and training carried out in Karangsari Village can increase understanding and adoption of NIB and digital marketing by MSMEs, so as to strengthen their competitiveness in the market.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

This research aims to increase sales and national market expansion for Micro, Small, and Medium Enterprises (MSMEs) in Brokoh Village, Batang Regency, through marketing innovations for tempeh chips. MSMEs in the food sector, especially those based on local products such as tempeh chips, have great potential to grow, but are often hampered by limited market access and digital marketing knowledge. This research utilizes the Community Service Program (KKN) approach to provide direct assistance to local MSMEs. Through field surveys, marketing strategy development, product innovation, and promotion, the research successfully introduced new flavors, more attractive packaging designs, and effective promotional strategies. The results of this study showed that the innovative approach was able to strengthen product identity, improve competitiveness, and expand the market reach of MSMEs at the national level. The impact is expected to encourage sustainable growth for MSMEs in Brokoh Village and improve the welfare of the local community.

Pengabdian masyarakat ini bertujuan untuk memberikan edukasi dan pemahaman kepada masyarakat Desa Gondanglor tentang pentingnya memanfaatkan media sosial, khususnya Instagram, sebagai media pemasaran produk bawang goreng. Kegiatan ini dimulai dengan pendataan UMKM di setiap dusun di Desa Gondanglor, dilanjutkan dengan sosialisasi tentang digitalisasi dan pengembangan produk. Melalui kegiatan ini, para pelaku usaha di Desa Gondanglor diperkenalkan pada konsep branding produk dan pemanfaatan media sosial untuk memperluas jangkauan pemasaran. Hasil dari kegiatan ini adalah pelaku usaha dapat menciptakan nama dan desain kemasan yang menarik untuk produk mereka, serta mulai memasarkan produk bawang goreng secara online dengan nama "UMAMI BAWANG GORENG". Diharapkan produk ini, serta produk UMKM lainnya di Desa Gondanglor, dapat lebih dikenal oleh masyarakat luas dan menjangkau konsumen yang lebih besar

The need for efficient, economical, and environmentally friendly animal feed in Indonesia, especially for small and medium-scale farmers, requires innovative solutions. This community service program aims to optimize the production and marketing of maggot as an alternative animal feed through the empowerment of MSMEs at TPS3R Ngudi Lestari. A participatory approach was implemented through two main stages: maggot production training and a digital marketing workshop. The results showed a significant increase in both the production capacity and quality of maggot, as well as an improvement in digital marketing skills among MSMEs. The training enhanced participants' technical abilities in substrate management, production efficiency, and post-harvest processing, leading to higher and more consistent production outcomes. Meanwhile, the digital marketing workshop equipped MSMEs with strategies to expand market reach through online platforms, branding, and content creation. Despite challenges such as substrate variability and digital infrastructure limitations, innovative solutions like substrate diversification and improved environmental monitoring were successfully applied. This program not only boosted the local economy but also contributed to a more sustainable livestock sector by integrating circular economy principles. In conclusion, the program demonstrates the potential of combining maggot production with digital marketing strategies to create a sustainable business model for MSMEs, serving as a replicable example for community empowerment within the context of a circular economy and sustainable agriculture in Indonesia

This research is to find out more about "The Influence of Social Media and Digital Marketing Strategy on Increasing Sales in Micro, Small and Medium Enterprises (MSMEs) in South Surabaya" in accordance with the problems raised, namely the relationship between social media and digital marketing strategies on increasing sales in MSMEs in South Surabaya. The background to this research is due to the development of digital marketing in the business world, so it is important for MSMEs to follow existing developments. The aim of this research is to find out whether there is an influence of social media and digital marketing strategies on increasing MSME sales. The method used is a quantitative method by distributing a questionnaire in the form of a Google Form to MSMEs in South Surabaya. The researcher used purposive sampling, so the researcher chose a sample that matched the characteristics of the respondents from the population obtained. After that, the collected data was processed using the SPSS program and calculated using Multiple Linear Regression. The conclusion of this research is that there is a relationship between social media and digital marketing strategies in increasing MSME sales.

Pengabdian terhadap masyarakat ini bertujuan untuk melakukan digitalisasi UMKM “Kedai Neng Wati” melalui rebranding logo dan peningkatan pemasaran online. Kegiatan melibatkan pemilik usaha, Kelurahan Medokan Semampir, dan tim KKN kelompok 6. Metode yang digunakan adalah pendekatan partisipatif, meliputi survey dan wawancara, penyuluhan, pelatihan dan pendampingan. Hasil yang dicapai adalah terciptanya brand identity baru melalui rebranding logo, peningkatan kemampuan pengelolaan media sosial dan toko online, serta peningkatan penjualan produk secara daring. Dampak positifnya adalah meningkatnya daya saing UMKM “Kedai Neng Wati” di era digital. Kegiatan ini memberikan kontribusi bagi pemberdayaan ekonomi masyarakat melalui pengembangan UMKM yang lebih berdaya saing. Berdasarkan observasi dan wawancara, ditemukan permasalahan pada UMKM “Kedai Neng Wati”, yaitu : logo kurang menarik, kurangnya pemanfaatan media digital, dan terbatasnya pengetahuan pemilik dalam mengelola media digital. Upaya digitalisasi melalui rebranding logo dan peningkatan pemasaran online dilakukan untuk meningkatkan daya saing UMKM di era digital.

This community service project aims to enhance SME marketing through the collaboration of e-commerce and Instagram. Through specially designed training, SME participants were taught how to effectively utilize these platforms to market their products. The study employs both quantitative and qualitative approaches to evaluate the effectiveness of the training. Data were collected through questionnaires, interviews, and direct observations. The results indicate a significant increase in participants' knowledge and skills, as well as an improvement in sales after the training. These findings support the Diffusion of Innovations theory and integrated marketing communications, demonstrating that the collaboration of e-commerce and Instagram can enhance SME competitiveness. Recommendations include developing training materials, providing ongoing support, establishing partnerships with e-commerce and social media platforms, and conducting periodic evaluations.

Kegiatan penyuluhan digitalisasi Usaha Kecil Menengah Mikro (UMKM) berbasis website merupakan upaya pengomtimalisasian pemasaran produk-produk UMKM yang ada di Desa Karanglo Kabupaten Jomabang. Kegiatan ini merupakan kolaborasi antara mahasiswa KKNT SDG’S UPNVJT dengan pihak UMKM dan perangkat desa. Tujuan dari kegiatan ini adalah untuk mempromosikan daya yang ada di desa Karanglo dan membuat website desa berupa literasi digital, pengelolaan website desa, pemahaman strategi pemasaran online (e-commerce) dan mengkomunikasikan UMKM untuk memberikan fungsionalitas produk. Hasil dari kegiatan ini adalah menciptakan lingkungan yang mendukung pengembangan keterampilan pemasaran digital dan  online bagi UMKM, dan  membantu UMKM di desa Karanglo di Kabupaten Jomban untuk mempromosikan produknya menggunakan website desa dan strategi pemasaran digital.

Tujuan dari penelitian ini adalah, untuk mengetahui strategi pemasaran digital dan ragam produk yang cocok terhadap minat beli pada keputusan pembelian konsumen pada UMKM Gendzo Garment. Gendzo Garment merupakan salah satu UMKM yang bergerak dan melayani di bidang produksi tangan pertama dan beragam kebutuhan aksesoris yang berlokasi di Desa Kludan Kecamatan Tanggulangin. Metode penelitian yang digunakan yaitu kuantitatif dengan Teknik analisis data yang digunakan dalam penelitian ini adalah PLS-SEM yang diolah menggunakan SmartPLS 3.0. Kriteria dari sampel penelitian ini adalah konsumen yang telah membeli produk di Gendzo Garment sebanyak dua kali dan pelanggan setia Gendzo Garment sejak dua tahun lalu atau lebih. Instrumen penelitian ini yaitu kuesioner. Hasil dan pembahasan penelitian akan dibahas lebih lanjut.

It is considering that the market has now switched to digital through the world of social media. Skills in attracting buyers and digital marketing need to be improved for Home Industry entrepreneurs to compete and survive in the industrial market. By providing training in product photo making, at least it can provide new insights and knowledge that good product photos do not have to be done with sophisticated equipment and in a luxurious studio. However, producing interesting product photos can be done with a simple photo trick, like using only a handphone camera that almost everyone has, minimal software application, and simple equipment that helps to improve the results later. After delivering the theory and direct experiments, it is hoped that the knowledge and skills gained will continue to be remembered, utilized, honed, and continuously developed by themselves. Trial and error using more advanced photo editing application software that is widely available on mobile devices today, both free and paid. In the end, making attractive product photos, of course, will become a good weapon and increase competition in marketing Home Industry products, and the goal is to attract many buyers.

Artikel ini berfokus pada edukasi dan pendampingan sertifikasi halal dan digital marketing yang memberikan dampak peningkatan dalam penjualan UMKM. Pengabdian dilakukan dengan sosialisasi, pendampingan, dan pelatihan. Pengabdian ini menggunakan metode ABCD (Asset Based Community Development) yang didasarkan pada pemberdayaan aset masyarakat. Tahapan ABCD meliputi 5 tahap yakni, 1) Inkulturasi, 2) Discovery, 3) Design, 4) Define, dan 5) Reflection. Pengabdian menghasilkan bahwa UMKM di Desa Pesawahan telah berhasil memahami pentingnya sertifikasi halal dan pemasaran digital, meningkatkan daya saing mereka, dan memperluas jangkauan produk secara signifikan yang mencerminkan peran krusial kolaborasi antara pemerintah, masyarakat lokal, dan pemangku kepentingan lainnya dalam mendukung pertumbuhan UMKM di era digital.

Aplikasi TikTok merupakan aplikasi yang pada era digital saat ini digemari oleh masyarakat umum khususnya anak muda. Perkembangan TikTok saat ini telah pada titik terdapat marketplace yang menjadi satu wujud aplikasi dengan TikTok yang dinamakan TikTok Shop. TikTok Shop dapat menjadi media bisnis yang relevan bagi pelaku usaha yang belum dapat melakukan marketing atau pemasaran dan penjualan dalam aspek yang besar, sehingga dapat meningkatkan bisnis pelaku usaha. Penelitian ini dilandaskan dengan metode kualitatif dengan mengkaji penelitian-penelitian terdahulu yang diuraikan dalam pembahasan. Implikasi dari penelitian ini adalah pelaku usaha dapat mengembangkan omzet dengan turut serta meggunakan TikTok Shop, sebagai salah satu media sosial yang sedang diminati banyak khalayak umum. Adapun pemasaran dapat dilakukan secara kreatif dan informatif melalui video-video pendek sebagai penunjang pengembangan omzet bisnis.

Tujuan dari kegiatan pengabdian masyarakat pada UMKM ini yaitu untuk meningkatkan optimalisasi pemanfaatan platform digital. House of Duren merupakan UMKM yang membutuhkan bantuan berupa pelatihan dan pendampingan. Metode yang digunakan dalam kegiatan ini adalah dengan memberikan materi pelatihan dan pendampingan terkait optimalisasi media sosial dan merancang website UMKM House Of Duren. Kegiatan tersebut meliputi pelatihan dan pendampingan dalam merancang content plan menggunakan Google Spreadsheet, membuat desain konten menggunakan aplikasi Canva, dan mengembangkan website menggunakan Google Sites. Kegiatan-kegiatan tersebut dirancang sedemikian rupa sehingga nantinya House of Duren dapat secara mandiri terus melakukan perencanaan, perancangan, dan pemeliharaan konten & website.

UMKM Berkah Setia in Kadirejo Village is one of the potential UMKM in the area. However, these UMKM still use conventional buying and selling systems and endtrust their product to UMKM centers and souvenir centers. Due to limited capabilities, until now this UMKM product has not been widely known because it has utilized digital technology such as the marketplace as a promotional medium and place for buying and selling. In this service acticity, there are the introduction and assistance of the adoption of E-commerce in the form of the Shopee application media for UMKM Berkah Setia herbal drink. It is hoped that knowledge can increase sales for UMKM owners. The aim of this service activity is not only to introduce the UMKM marketplace, but also to assist in the management of the marketplace so that UMKM income experiences an increase in sales activities. The methods used in this service process are discussion, tutorial, mentoring, and aseesment and evaluation methods. The result from this method show that UMKM actors gain knowledge about creating an account, the process when goods are ordered until they reach the buyer, and UMKM actors gain skills in managing their Shopee accounts

Usaha Mikro Kecil dan Menengah (UMKM) mempunyai peranan yang penting dalam pertumbuhan perekonomian Indonesia. Pada saat sekarang perkembangan teknologi serta digitalisasi di berbagai bidang, UMKM merupakan jenis usaha yang memiliki pengaruh yang sangat besar dalam perkembangan perekonomian juga perlu mengalami kemajuan dibidang teknologi khususnya dalam memasarkan prodak. Tujuan dari pengabdian ini adalah untuk mengembangkan UMKM dalam hal digital marketing juga memperluas jaringan pemasaran UMKM. UMKM Salome Bunda Som merupakan salah satu contoh UMKM yang membutuhkan pendampingan digital marketing. Metode yang digunakan dalam kegiatan pengabdian Masyarakat terbafi menjadi empat tahapan yaitu tahapan survei, sosialisasi digital marketing,   pendampingan digital marketing, serta tahapan pemeliharaan dan evaluasi. Bentuk pengabdian kepada Masyarakat dengan tujuan mengembangkan dan turut serta dalam pendampingan digital marketing terhadap UMKM Salome Bunda Som agar dapat memiliki jaringan pemasaran yang tidak terbatas pada pasar lokal saja.

The objection of this activity is for UMKM (Small Business Entity) in Kelurahan Lamaru. We are doing asistency for SME “Kelapa Jelly” owned by Bu Heni in Jalan Sosial Dalam RT 19. The Problem which should be solving were she didn’t have any financial report and lack of marketing strategy in social media at digital era.

Marketing digitalization is something that cannot be avoided by MSMEs to improve their business performance. The obstacles faced by MSME players in the supporting cities of Banten Province, namely Serang and Cilegon, where they still have not utilized access to digital media in their business activities, namely because they still have business ideas that are carried out only to meet the needs of the local community or around them, they still do not master marketing methods with digital media. Such as.Whatsapp, Instagram, Facebook, or other marketplaces. The aim of implementing PKM is that it is hoped that MSME actors can apply various training materials and continue and develop marketing through digital media, including digital market platforms, namely those developed by the government and the private sector.

Gardinio merupakan salah satu UMKM yang memproduksi kue di Kota Batam. Meski Gardinio telah berjalan lama adapun masalah yang dihadapi yaitu belum memanfaatkan pemasaran digital dengan baik dan masih sangat bergantung pemasaran dari mulut ke mulut (Word of Mouth). Maka tujuan implementasi program pengabdian ini adalah membantu menyelesaikan permasalahan yang dihadapi UMKM Gardinio. Metode yang diterapkan dalam kegiatan ini adalah observasi dan wawancara. Dalam pelaksanaan program ini hasil yang dikembangkan yakni pembuatan akun media sosial di Instagram, Facebook, dan TikTok. Hasil implementasi menunjukkan bahwa pemasaran digital memberi banyak manfaat bagi UMKM Gardinio seperti meningkatkan omset penjualan, meningkatkan brand awareness, memperluas jangkauan pasar, dan memudahkan penyebaran promosi produk, dan dapat bersaing dengan kompetitor lainnya.

Emak Farm and Hydroponics is one of the business branches of the East Java Al-Muslim Foundation headed by Drs. Masyhuda. In 2018, Mr. Artha was entrusted to run the Emak Farm and Hidroponic business by Drs. Masyhuda. In his pioneering journey, Pak Artha met Pak Kenta (Head of Surabaya Vegetable Garden). He collaborated with Surabaya Vegetable Garden as a vegetable supplier before finally deciding to go door to door to customers in the Pondok Chand area. The purpose of establishing the Emak Farm and Hidroponic business is to become a useful garden, become a role model and always learn new science or new innovations about hydroponics. In the process of realizing useful gardens, Emak Farm and Hidroponic assisted the Farmer Groups (Poktan) in helping sales and making markets for the groups. The challenge faced by Emak Farm and Hidroponic today is to increase understanding for groups in terms of packaging and shipping to customers who conform to the standard. Another thing that is a challenge as well as motivation for Emak Farm and Hidroponic is in terms of science in hydroponic farming which continues to develop. In this study, researchers intend to review innovative benefit-oriented marketing strategies carried out by UMKM, Emak Farm and Hydroponics.