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Analytics

Nurul Juwariyah; Nurul Rizka Arumsari

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the strengths, weaknesses, opportunities, and threats (SWOT) in the development of culinary MSMEs in Central Java Province. A descriptive qualitative approach was used, with data collection conducted through interviews, observations, and secondary document review. Data analysis was performed using the Miles and Huberman interactive model, which allowed for the systematic processing and interpretation of the gathered data. The findings revealed that the key strengths of culinary MSMEs in Central Java include clear market segmentation, strategic locations, and product innovation. These strengths enable the businesses to reach targeted customers effectively and maintain competitiveness in a dynamic market. However, the main weaknesses identified include limited utilization of digital technology and a lack of managerial development, which hinder their ability to scale and improve operational efficiency. The study also highlighted significant opportunities for growth, such as government support for MSMEs and the rapid development of digital technologies that can enhance marketing and operational processes. Despite these opportunities, the threats facing these businesses include intense competition from both local and global players, as well as a low level of interest in entrepreneurship among the younger generation, which limits the growth potential of new businesses. Based on the SWOT analysis, the study proposes a development strategy matrix that MSMEs and policymakers can use to address weaknesses, capitalize on opportunities, and mitigate threats. This strategy emphasizes the need for digital transformation, investment in managerial skills, and fostering an entrepreneurial culture to ensure the sustainable growth of culinary MSMEs in the region. The findings provide valuable insights for both business owners and policymakers to support the development of the culinary sector in Central Java

Arumsari, Oktaviani Putri Dita; Sunyoto, Agus Bambang; Rahayu, Wening Patmi; Winarno, Agung

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2025 FEB Universitas Maritim Semarang

Inovasi sosial dan kewirausahaan sosial telah menjadi strategi utama dalam menciptakan solusi berkelanjutan bagi tantangan sosial dan ekonomi yang tidak dapat diselesaikan oleh pendekatan bisnis konvensional. Makalah ini bertujuan untuk: 1) Menganalisis inovasi sosial dan perannya dalam kewirausahaan sosial; 2) Mengidentifikasi hubungan antara inovasi sosial dan keberlanjutan UMKM dalam konteks ekonomi berbasis dampak sosial; 3) Menjelaskan faktor-faktor utama yang mempengaruhi keberhasilan kewirausahaan sosial. Hasil penelitian menunjukkan inovasi sosial berkontribusi dalam meningkatkan daya saing dan ketahanan UMKM melalui penerapan model bisnis berbasis dampak sosial, ekonomi sirkular, serta digitalisasi bisnis. Keberhasilan kewirausahaan sosial dipengaruhi oleh faktor internal, seperti kepemimpinan yang visioner, strategi pengelolaan sumber daya manusia yang efektif, serta model bisnis yang adaptif dan inovatif. Sementara itu, faktor eksternal yang berperan mencakup dukungan kebijakan pemerintah, akses terhadap pendanaan berbasis dampak sosial, serta kemitraan strategis dengan sektor swasta dan akademisi. Indikator utama keberhasilan kewirausahaan sosial mencakup pengukuran dampak sosial dan ekonomi, keberlanjutan finansial dan operasional, serta efektivitas model bisnis dalam menjangkau masyarakat yang lebih luas. Sebagai implikasi, makalah ini merekomendasikan penguatan kebijakan publik yang mendukung bisnis sosial, peningkatan akses pendanaan berbasis dampak, serta integrasi inovasi sosial dalam strategi pengembangan UMKM. Dengan menciptakan ekosistem yang lebih mendukung bagi kewirausahaan sosial, diharapkan inovasi sosial dapat menjadi pilar utama dalam pembangunan ekonomi yang lebih inklusif dan berkelanjutan.

Risma Al-fain; Saefullah Saefullah

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Crab farming in Prapag Kidul Village has significant potential to support the local economy. However, challenges such as price fluctuations, capital limitations, and traditional marketing approaches hinder business growth. This research aims to analyze crab farming business management strategies using a strategic management approach, including planning, implementation, and evaluation of business strategies. The research employed a qualitative approach through in-depth interviews and field observations. Results indicate that effective strategies include product diversification, digital marketing, cooperative partnerships, and financial management optimization. Synergy between crab farmers, government, and business stakeholders is necessary to enhance competitiveness and sustainability of the crab industry in this region. The study reveals that crab production in Prapag Kidul has increased by 31.6% over the past five years, while production value grew by 84.2%, demonstrating significant growth potential despite identified constraints in implementation.

Andri Herlambang; Yuli Setiawannie; Syahputra Amry; Nita Marikena; Andisyah Johan

Komunitas: Hasil Kegiatan Pengabdian Masyarakat Indonesia 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.

Andri Herlambang; Yuli Setiawannie; Syahputra Amry; Nita Marikena; Andisyah Johan

Jurnal Pengabdian dan Kesejahteraan Masyarakat 2025 Lembaga Pengembangan Kinerja Dosen

Business development, especially in the culinary industry. UMKM Kirantea is one of the businesses in the culinary sector that uses SWOT analysis to develop its business strategy. As part of this research, a SWOT analysis was carried out to determine the position of UMKM Kirantea in the culinary industry and identify strengths, weaknesses, opportunities and threats related to processing and developing its business. Based on the results of the SWOT analysis, UMKM Kirantea can continue to develop, but a combination of SWOT analysis is needed, such as implementing SO strategies, one example of which is expanding cooperation networks and networking with stakeholders (associations, restaurants, hotels) holding event activities in various regions, strategies WO, one example is increasing cooperation and networking with suppliers and partnerships with medium and large scale industries as well as using local or regional events as a promotional tool, ST strategy, one of which is maintaining affordable prices and quality-controlled materials to face competition and WT strategies, such as developing an online marketing platform to remain competitive amidst competition.

Cori Qamara; I Putu Gede Didik Widiarta

Habitat: Jurnal ilmiah ilmu Hewani dan Peternakan 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Pig farming is crucial in local economies and food security, providing a vital protein source and economic opportunities. In Samarinda City, East Kalimantan, the sector demonstrates significant potential due to abundant natural resources and rising market demand, contributing 15% of the province’s pork production in 2024. This study examines strategies for developing pig farming businesses in Samarinda City using a mixed-methods approach, integrating descriptive and analytical methods. Data were collected through surveys and interviews with 50 respondents, including farmers, traders, and policymakers, complemented by secondary data from government agencies. Analytical tools such as SWOT, Location Quotient (LQ), and multiple regression were employed. The findings reveal that Samarinda Utara and Palaran have the highest specialization in pig farming, with LQ values of 1.8 and 1.7, supported by ample land and feed resources. Key drivers of farmer income include production scale and policy support, while high feed costs, comprising up to 70% of production expenses, remain a significant challenge. Recommendations include diversifying pork-based products, adopting modern technologies, strengthening policies, and improving distribution infrastructure. This research provides actionable insights to enhance the sustainability and competitiveness of pig farming, contributing to regional economic development and agricultural resilience.

Resniatin Gamasa; Ulyasniati Ulyasniati; Idrus Salam

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The purpose of this study was to determine the internal and external factors of pepper farming development and to identify strategies for developing pepper farming in Wonuahoa Village, Lambuya District, Konawe Regency. This study was conducted from April to June 2024, in Wonuahoa Village, Lambuya District, Konawe Regency. The determination of the location of this study was carried out purposively, a method of determining the research area intentionally. The population in this study were all farmers who farm pepper in Wonuahoa Village, Lambuya District, Konawe Regency, where the number of farmers was 56 people. The sample determination was carried out by census, namely by taking all populations as research samples. The analysis uses the SWOT formula. Based on the results of the study, internal factors (strengths and weaknesses) are strength factors consisting of five strength factors while weakness factors consist of five strength factors and external factors (opportunities and threats) are opportunity factors consisting of six opportunity factors while threat factors are the fourth threat factor in the development of pepper farming in Wonuahoa Village, Lambuya District, Konawe Regency and the strategy for developing pepper farming in the research area shows that pepper farming is in the position of development strategy quadrant I (Aggressive Strategy) namely optimizing the high potential price of pepper in the market determined by certified seeds (S1-O1), The high enthusiasm of farmers will be able to use cultivation technology (S4-O4) and high farmer loyalty will create support from the government (S3-O6)

Siti Yuliani; Sarty Syarbiah; Abu Rahman

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The purpose of this study was to determine the internal and external factors of sago agro-industry development and to identify the strategy for developing sago agro-industry in Asaki Village, Lambuya District, Konawe Regency. The determination of the location of this study was carried out purposively, which is a method of determining the research area intentionally. The population in this study were all farmers who were in the sago agro-industry in Asaki Village, Lambuya District, Konawe Regency, where the number was 36 people. The sample determination was carried out by census, namely by taking all populations as research samples. The analysis used the SWOT formula. The results of the study Internal factors are strength factors consisting of seven, namely: quality products at affordable prices, strategic production locations, experience in business, having their own sago plantation land, products without preservatives and bleach, accepting orders in advance. Weakness factors consist of five, namely: small production results, no regular consumers, production is carried out with traditional equipment, lack of supporting facilities, only relying on the capital of the business owner. External factors are opportunity factors consisting of six opportunity factors, namely: high consumer purchasing power, high demand for sago products, it is a staple food for the community, raw materials are easy to obtain, the availability of raw materials is guaranteed, more modern production machines have been created. Threat factors consist of five factors, namely: many competitors, no government assistance, increasing fuel prices, unstable raw material prices, changes in weather or climate and sago agroindustry is on the medium line or Hold and maintain strategy, which means that the processing business is maintained, maintained and improved where the Hold and maintain strategy is a profitable situation that has opportunities and strengths, so that it can take advantage of existing opportunities.

Hapriadin Samsu Pagala; Sarty Syarbiah; Milawati Saranani

Hidroponik : Jurnal Ilmu Pertanian Dan Teknologi Dalam Ilmu Tanaman 2025 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

This study aims to analyze the strategy of developing oil palm plantation business in Andabia Village, Anggaberi District, Konawe Regency. The number of research samples was 26 people. To answer the research objectives using SWOT analysis. The strategy implemented by farmers in developing oil palm business in Andabia Village is in quadrant 1 (one), which is a situation where oil palm farmers have internal strength and also have many opportunities. Therefore, oil palm farmers must use and utilize their internal strengths to the maximum and take advantage of existing opportunities. The right strategy is to use strength to take advantage of large long-term opportunities, namely with an aggressive strategy.

Hasna Cahya Kamila; Eva Ervani

Jurnal Pemimpin Bisnis Inovatif 2024 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research was conducted to determine the appropriate CV Restu Mande business strategy design using strengths, weaknesses, opportunities and threats (SWOT) analysis and the Business Model Canvas (BMC) in achieving export targets. The method used in this research is a descriptive qualitative method. Data collection carried out in this research was interviews with the leadership of CV Restu Mande, observation both directly and indirectly, and documentation. The SWOT analysis carried out in this research produces a SWOT matrix as a recommendation for CV Restu Mande's business strategy. The results of the SWOT analysis, SWOT matrix, and proposed new Business Model Canvas at CV Restu Mande are that in the customer segments section, target consumers are added in the form of Indonesian communities abroad, in the channels section, websites, international e-commerce and overseas retail need to be added, in the customer relationship section, rewards need to be added for resellers, dropshippers and loyal customers, in the key resources section we need to add production facilities, in the key activities section we need to add more interesting and detailed marketing activities, in the key partnership section we need to add agent collaboration. or distributors, loyal customers, production partners, and international trade consultants or experts, and in the cost structure section it is necessary to focus on investment in production facilities.

Nabil Nasywan Ash Shiddiq; Moh Mukhsin

Jurnal Bisnis, Ekonomi Syariah, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Islamic insurance is one of the Islamic financial instruments designed to provide financial protection based on sharia principles, such as mutual help (ta'awun) and risk-sharing. As a country with the largest Muslim population in the world, Indonesia has great potential to develop this industry. Over the past five years (2018-2022), the sharia insurance industry in Indonesia has shown consistent growth, reflected in an increase in gross contribution from IDR 12 trillion in 2018 to IDR 16 trillion in 2022. However, the market share of Islamic insurance remains small compared to conventional insurance, with key challenges including limited market scale, lack of product innovation, low public literacy in Islamic finance, and intense competition with conventional products. This article aims to analyze these challenges and formulate development strategies that can be implemented to strengthen the competitiveness of Islamic insurance in the global market. This research uses a qualitative approach based on secondary data analysis obtained from industry reports, scientific journals, and official publications. The results show that the main strategies for development include product innovation oriented to the needs of the global community, digitization of services to improve efficiency and accessibility, public education to increase Islamic financial literacy, strengthening regulations to create a conducive business environment, and strategic collaboration with international financial institutions to expand market networks.

Intan AL Thafunnisa Simanjuntak; Nanda Mailisa Meutia; Novita Novita; Nurmala Nurmala; Kiagus Muhammad Zain Basriwijaya

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Although North Sumatra's cattle farms have enormous potential for development, there are still several issues that hinder productivity and efficiency. The comparative advantages and development strategies of cattle farming in the region are the subject of this study. The methods used include literature analysis and secondary data from various relevant sources. The results showed that, although local cattle have advantages in terms of adaptation to the environment, their productivity is lower than imported cattle such as Brahman Cross. Some of the factors that lead to low productivity include poor feed management, limited use of technology such as artificial insemination, and an ineffective marketing system. In addition, this study found that by improving the efficiency of agricultural waste as feed, cattle farming can thrive, the use of biogas and improved marketing systems through farmer cooperatives. Improving the competitiveness of cattle farming in North Sumatra can be achieved through the application of technology and local wisdom-based approaches. This research is expected to help in making policies and strategies to develop more efficient and sustainable cattle farming in the future.

Rahma Fajar Damayanti; Fira Tantri Lazira; Ratih Aulia; Kiagus Muhammad Zain Basriwijaya

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Study was to emit various strategies to develop buffalo cattle in a semi-intensive rearing system at BPTU HPT Siborongborong. Primary data, collected through observation, focus group discussion (FGD), and secondary data, collected through relevant reports and literature. Development potential, challenges and opportunities were identified using desirability evaluation, descriptive analysis and SWOT. The results show that the semi-intensive system implemented has improved animal productivity, with adult buffaloes averaging 500 kilograms in weight and 0.7 kilograms in daily growth. The system also offers significant economic benefits, with an average net profit of IDR 800,000 for each head each month. However, a lack of protected human resources and seasonal forage shortages remain constraints. Feed diversification, farmer training and analysing the use of advanced technology are the plans made based on SWOT. The Siborongborong semi-intensive system has a great opportunity to become an example of effective and sustainable buffalo management in Indonesia.

Agus Hendar; Yaya Sunarya; D Yadi Heryadi

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

The aim of this research is to analyze internal and external factors and determine strategy choices in developing the round tofu agroindustry. This research uses a qualitative approach with case study methods and SWOT matrix analysis. Internal Strength Factors (Strength): Putra Mandiri's tofu agroindustry has well-organized management, adequate processing machine capabilities, and maintained product quality. Weakness: Increasing employee capacity is still situational, and processing machines are not yet equipped with an automatic system. External Factors: Opportunities: There is demand for round tofu products from outside the island, soybeans are available as raw materials, and the majority of competitors are in Cipaku District, providing room for expansion. Threat: Round tofu products have limited durability, raw material prices tend to fluctuate, and price competition is tight. Based on the SWOT analysis, the strategy that can be implemented is the S-O (Strength-Opportunity) Strategy, namely by maximizing the quality of round tofu, meeting market demand, collaborating with other factories, and establishing partnerships with modern markets to expand product distribution.

Lastri Lastri; Tri Anisa; Siti Hardiyanti Munthe; Nadzira Putri Syifa; Kiagus Muhammad Zain Basriwijaya

Botani : Publikasi Ilmu Tanaman dan Agribisnis 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

 In this study to see how small to medium-scale farmers face problems when developing beef cattle farming businesses in Perbaungan District, North Sumatra. The research utilised a descriptive survey to collect data through field observations, structured interviews and desk research. The research involved beef cattle farmers from various business scales. Livestock production, feed use and capital constraints were included in the quantitative and descriptive analyses.The results showed that low-quality feed, capital availability and technical knowledge affected livestock productivity in the area. Large-scale farmers use commercial feed to get better results, while small-scale farmers rely more on natural feed. Improved access to high-quality feed, technical training and low-interest business credit are some of the development plans. Thus, to achieve sustainability of the sector, beef cattle enterprise development requires a holistic approach with government support, continuous training and cooperation with relevant institutions.

Sharon Miscal Pricilla; Felisita Sekar Larasati; Juwita Amanda; Resya Adia Pramesti; Jericho Nathanael +2 more

Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

The culinary industry in Indonesia is one of the fastest-growing sectors of the creative economy, contributing approximately 41% to the total GDP of the creative economy in 2020. However, product marketing challenges remain a significant obstacle for Micro, Small, and Medium Enterprises (MSMEs) in this sector. Issues such as limited marketing skills, intense competition, and restricted access to digital technology hinder MSMEs' competitiveness. Mie Ayam Pak Sorodi, as one of the MSMEs, faces challenges in digital marketing, including the absence of digital payment systems and social media platforms. This community service aims to assist the MSME in adopting digital transformation by creating social media profiles, adding business locations to Google Maps, and implementing QRIS payment systems. The methods include direct mentoring and technical training for business owners. The results indicate an improvement in market reach, customer engagement, and operational efficiency. This digital transformation is expected to enhance competitiveness and business sustainability in an increasingly competitive market (Ftindustri, n.d.).

Bagus Hendra Stia Pratama; Muhammad Tsani Aththoriq; Naerul Edwin Kiky Aprianto; Priska Ananda; Qothrotun Nada

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the strategies for developing the tourism industry in the Special Region of Yogyakarta, which is one of the main tourist destinations in Indonesia. The background of this research is based on the significant potential of the tourism sector to support regional economic growth through increased revenue from taxes and levies. However, the tourism industry in Yogyakarta faces various challenges, including global competition and changing tourist behaviors. Utilizing qualitative methods and Miles and Huberman's data analysis model, this research collects information from various literature sources to identify strategies that can enhance competitiveness and sustainability in the tourism sector. The findings indicate the necessity of collaboration between the government, local communities, and the private sector to optimize tourism potential and improve service quality to attract more visitors.

Aini Dewi Maryan; Adenty Oktaviani; D Yadi Heryadi

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ​​for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.  

Tengku Darmansah; Salniati Nasution; Khalid Samahangga; Nurul Atika Hasibuan

Jurnal Manajemen Kewirausahaan dan Teknologi 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Human resource (HR) development is a key element in realizing competency-based schools that are able to face the challenges of the globalization era. This study aims to analyze HR development strategies in educational environments with a systematic approach involving teachers, staff, and students. The research methods used are literature review and direct observation at several competency-based schools in Indonesia. The results of the study indicate that effective HR development includes three main aspects: strengthening teacher pedagogical competence, increasing staff managerial capacity, and forming a learning culture in students. The proposed strategies include ongoing training, empowering digital technology, and collaborating with external parties such as the business world and industry. The implementation of this strategy shows an increase in individual and institutional performance, especially in terms of adaptability to curriculum changes, the use of technology in learning, and student learning outcomes. In addition, it was found that visionary leadership support and adequate facilities are the main supporting factors for the success of HR development in competency-based schools. In conclusion, integrated and competency-oriented HR development not only strengthens school competitiveness but also supports the creation of a globally superior generation.

Dini Selasi; Adine Ardiyanti; Siti Khoiriyah

Jurnal Ekonomi dan Keuangan Islam 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

The sharia capital market has become an important component in supporting sharia-based economic growth.  With the rapid development of digital technology, implementing innovative strategies is the key to expanding reach and increasing efficiency in developing and marketing sharia shares.  This research aims to identify and formulate effective strategies in developing and marketing sharia shares in digital technology-based capital markets.  The research method used is a literature study, which analyzes various literature and secondary data regarding current practices in the Islamic capital market and the adoption of digital technology in this sector. The research results show that the adoption of digital technology, such as online trading platforms and artificial intelligence (AI)-based data analysis, plays a significant role in increasing investor participation, transparency and operational efficiency of the Islamic capital market.  In addition, strategies that focus on investor education, innovation in investment products that comply with sharia principles, and collaboration between stakeholders are proven to support the optimization of sharia stock marketing.  The implementation of digital technology in sharia stock marketing can increase the attractiveness of sharia-based investments and expand the market.  This research is expected to provide strategic insight for regulators, market players and other stakeholders in optimizing the role of digital technology to strengthen the Islamic capital market in a sustainable manner