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The series Cinta Pertama Ayah addresses the issue of sexual violence and depicts the struggle of parents in protecting their children and providing the best parenting according to their perspectives. This research aims to represent various forms of parenting styles and reveal the denotative, connotative, and mythical meanings contained in the series Cinta Pertama Ayah. Utilizing Roland Barthes semiotic analysis to uncover the meaning of signs in the series, this research is also reinforced by Santrock's theory of parenting. The research method used is descriptive qualitative, with observation, interviews, and literature study as data collection techniques. The results show that parents who adopt an authoritarian parenting style tend to make children secretly violate the rules given. Conversely, parents who adopt a democratic parenting style tend to make children more open and communicative. Different from permissive parenting, where children feel freer but often struggle to control themselves due to the lack or leniency of restrictions given. This research provides in-depth insights into how various parenting approaches can influence child development in the context of the series.

Film is a form of communication media used as a tool to convey messages, especially in the context of public entertainment. With the rapid development of film, web series have become increasingly popular and a topic of discussion among the public. One currently popular series is "Bidadari Bermata Bening," directed by Farid Dermawan, featuring drama, romance, and religious genres. The author's purpose in researching this movies is to explore the denotative and connotative meanings, myths, and moral messages conveyed through the series. This research utilizes qualitative research methods grounded in Roland Barthes' semiotic theory. The data collection techniques used include observation, literature study, documentation, and interviews. The results obtained from this study indicate that the series contains moral messages interpreted through denotation, connotation, and myth. namely: (1) Maintaining trust and placing faith in Allah. (2) Taking responsibility for decisions made. (3) Consequences of wrongdoing. (4) Perseverance in facing challenges. (5) Importance of respecting others' decisions. (6) The significance of persistence and courage in dealing with failure. (7) Dishonesty is not the right path.

Films or drama series are highly favored by many people, especially among teenagers. One of the most popular foreign drama series in Indonesia is Korean drama. Korean dramas depict fictional strories and portray Korean life. One of the Korean dramas that attracted public attention was Twinkling Watermelon. This drama directed by Son Jung-Hyun carries the genre of fantasy, romance, and time travel. The author's goal in analyzing this drama is to find out the meaning of denotation, connotation, and myth, as well as the moral messages contained in the Korean drama. This research employs qualitative research methods using Roland Barthes’ semiotics theory. Data for this study are based on scene and dialogues from episodes 14-16 of the Korean drama Twinkling Watermelon. The data collection techniques used are observation, documentation, and literature study. The results obtained from this study indicate that in the Korean drama there are moral messages seen from denotation, connotation and myth. The moral messages are (1) Being serious in doing something. (2) Parents' responsibility towards their children. (3) The importance of communication in every relationship, especially family. (4) Sincere love. (5) Do not force ourselves to bear burdens that are not our responsibility. (6) Never give up and keep fighting.

This research analyzes the representation of Tom Cruise's figure in the film "Top Gun: Maverick" by using Roland Barthes' semiotic approach. The main focus of this research is to understand how the character of Maverick played by Tom Cruise is represented through various signs and symbols in the film. The method of analysis used is semiotic analysis, which allows researchers to identify the signs and symbols used in representing the character. This research uses a qualitative approach by analyzing various visual, narrative, and contextual elements in the film. The findings of this research reveal how Tom Cruise as an actor and the character of Maverick are represented in the context of relevant culture and ideology. The results of this analysis provide a deeper understanding of how the character is understood and accepted by the audience, as well as the implications of his representation in a broader social and cultural context. This research contributes to the understanding of how symbols in popular media such as movies can shape our perception and understanding of certain characters in popular culture.

This article aims to find out the meaningful indications contained in the Perempuan Dalam Kaba dance work and the differences in the dynamics of male and female dancers' movements and the denotation and connotation forms of the Perempuan Dalam Kaba dance from Roland Barthers' semiotic perspective. In this case, qualitative and descriptive analysis methods are used to discuss the denotation and connotation forms in the Perempuan Dalam Kaba dance work and the choreography contained in Perempuan Dalam Kaba. In writing this thesis, the theory of Choreography is used, and the theory of Roland Barthers from these two theories has a role in each discussion in this paper.

One of the countries that has developed in the field of cinema is Japan. Japan has successfully integrated elements of local culture and tradition into movie production. Japan is also famous for the creation of special effects, especially in today's modern action genre known as Tokusatsu. One of the movies that raised the Tokukatsu genre is Kamen Rider Black Sun. It is a Japanese superhero franchise Tokusatsu genre film released on October 28, 2022 by Ishimori Productions and Toei Company. The movie was directed by Kazuya Shiraishi. Based on 704 votes on IMDb.com. The movie was released in celebration of 50 years of Kamen Rider and 35 years of Kamen Rider Black. This success was based on a complex story and was well received by audiences and film critics in Japan and also abroad, including Indonesia. Visual analysis is used in this movie to interpret important elements by revealing meanings and messages that will influence the audience's understanding, especially by raising social issues. By promoting this film, it aims to raise awareness and empathy towards the phenomenon of discrimination and racism towards others. With the semiotic analysis of Roland Barthes, the film Kamen Rider Black Sun can understand the meaning of the visual signs conveyed in the film, so that this film becomes an important lesson in creating a fair society regardless of one's race, ethnicity and background.

The aim of this research is to enhance spiritual awareness, strengthen faith, and encourage people to behave positively. In the horror film "Hidayah," using Roland Barthes' semiotic approach, this research employs a qualitative descriptive method. The horror film "Hidayah" tells the story of Bahri, a young cleric, who tries to bury his past while working in the city. However, after returning to Mekarwangi village, where he was raised, he experiences supernatural events. According to the results of this research, the film "Hidayah" contains messages of Sharia, morality, and faith as part of its religious teachings. 

This research aims to identify and interpret the visual signs in the Marjan Syrup advertisement Ramadhan Edition 1444H using Roland Barthes' semiotic approach to understand the message to be conveyed to consumers. The type of research applied is qualitative description. The data analysis process was carried out by applying Roland Barthes' semiotic studies, allowing the observation of three levels of meaning (denotative, connotative, and mythical) in several scenes, visual signs, symbols, colors, and compositions contained in the Marjan Syrup advertisement, Ramadhan Edition 1444H. The research results concluded that this advertisement can be considered an achievement in communicating complex and in-depth messages through visual media.

The film "Tenggelamnya Kapal Van Der Wijck" (TKVDW) depicts a tragic intercultural romance and represents the richness of Bugis culture woven into its narrative. This research aims to analyze the representation of Bugis culture in the film through a semiotic approach. Bugis cultural symbols, both visual and verbal, are identified and interpreted in intercultural communication. The results show that the film successfully presents Bugis cultural symbols rich in meaning, ranging from traditional clothing, language, to values such as siri' (self-esteem) and lempu' (leadership). These symbols are not only markers of identity but also play a role in intercultural communication as a bridge and a source of conflict. The representation of Bugis culture in the film also shows the power dynamics between Bugis, Minangkabau, and Dutch cultures during the colonial era. This research is expected to contribute to cultural and communication studies, especially in understanding the representation of Bugis culture in popular media.

This research aims to uncover the symbolic meaning of stupas placed in front of houses of Buddhist communities affiliated with Vihara Mahanama in Semanding Village, Central Java. Stupas as architectural and symbolic elements hold important positions in religious practice and cultural identity of local Buddhist communities. This study employs a qualitative approach using case study methods with ethnographic perspectives. Data collection techniques include field observations, in-depth interviews with Buddhist communities and vihara leaders, and visual documentation. Data were analyzed descriptively-interpretively using symbolic anthropology frameworks and semiotic architecture theory to reveal symbolic meanings contained in the form, placement, and social function of stupas in daily life. The results show that stupas are not merely religious ornaments, but represent multiple layers of meaning: spiritual values, cosmic symbolism, protection, and markers of Buddhist cultural identity in predominantly non-Buddhist environments. Stupa symbolism also reflects processes of cultural adaptation and spirituality rooted in the social dynamics of the Semanding Village community. This research contributes to understanding the integration of Buddhist symbols in contemporary Indonesian society and their role in maintaining religious identity in multicultural contexts, while also providing insights into the domestication of sacred symbols in everyday spaces.

This study aims to describe the meaning of denotation, meaning of connotation, and myth in the traditions of Ngulihi Tudung in the Karo tribe. This study is a qualitative descriptive study by applying a semiotic approach developed by Roland Barthes to uncover aspects of sign communication in the marriage tradition of Karo Ngulih Tudung which later differed from the public view of marriage traditions that began to be distorted. The data obtained in this study is a sentence, dialogue or sign that can communicate the message to be delivered to the marriage tradition of Ngulihi Tudung tribe Karo. The data analysis technique is to carefully identify signs and symbols in the Tudung Tradition, divide them into markers and markers, analyze the relationship of signs to form more complex meanings, analyse the meaning of denotations, analyse meaning of connotations based on cultural historical context to mythology as ideology based on the study of Roland Barthes' Semiotics, and write the conclusions of the research. The results of the study show that the meaning of the denotation in the marriage tradition of Ngulihi Tudung seeks to show the most tangible meaning in the sign. In other words, the Denotation of Roland Barthers in the sentence found in the Marriage tradition is what is described by the sign against an object. Connotation is expressive, involving more subjective and objective experience. In the marriage tradition Ngulihi Tudung invites the public to criticize as sharply as myths can see certain values or norms that work in society.

This study aims to describe the meaning of denotation, meaning of connotation, and myth in the traditions of Ngulihi Tudung in the Karo tribe. This study is a qualitative descriptive study by applying a semiotic approach developed by Roland Barthes to uncover aspects of sign communication in the marriage tradition of Karo Ngulih Tudung which later differed from the public view of marriage traditions that began to be distorted. The data obtained in this study is a sentence, dialogue or sign that can communicate the message to be delivered to the marriage tradition of Ngulihi Tudung tribe Karo. The data analysis technique is to carefully identify signs and symbols in the Tudung Tradition, divide them into markers and markers, analyze the relationship of signs to form more complex meanings, analyse the meaning of denotations, analyse meaning of connotations based on cultural historical context to mythology as ideology based on the study of Roland Barthes' Semiotics, and write the conclusions of the research. The results of the study show that the meaning of the denotation in the marriage tradition of Ngulihi Tudung seeks to show the most tangible meaning in the sign. In other words, the Denotation of Roland Barthers in the sentence found in the Marriage tradition is what is described by the sign against an object. Connotation is expressive, involving more subjective and objective experience. In the marriage tradition Ngulihi Tudung invites the public to criticize as sharply as myths can see certain values or norms that work in society.

This study focuses on how the portrayal of female power in one of Disney's films, Mulan. Film can provide a construct in socio-cultural reality. With this construction, the content of the film needs to be considered, because the content of the film can change the mindset of the audience who watches. Women are usually often complementary figures and do not have dominance than men. This is an interesting study because women can be constructed with the image above. Therefore, researchers dissect the portrayal of female power presented by Disney. Researchers use Ferdinand De Sausure's semiotic analysis method which focuses on signifiers and signified in interpreting women's power in Mulan. The supporting theory in this study is film as mass communication and women in the media. The results of the study showed three depictions of female strength from the film Mulan, namely women who are brave, women who resist and women who has a confident nature.

This study aims to analyze the meanings embedded in the film poster "Vina: Sebelum 7 Hari" using Roland Barthes' semiotic approach. Film posters not only serve as promotional tools but also as powerful mediums for conveying complex messages to the audience. Through semiotic analysis, this research reveals the denotative, connotative, and mythological meanings of the visual elements in the poster. Primary data was obtained from direct observation of the film poster sourced from Dee Company's official website, while secondary data was collected through various relevant literatures and theories. The analysis results indicate that the visual elements in the poster effectively depict the essence of the story and the main conflict faced by the character in the film. This conclusion underscores that the "Vina: Sebelum 7 Hari" film poster is not only visually appealing but also effective in conveying the film's narrative and central themes to the audience

Among the many verses used in the Dolalak Dance, the verse "Atas Pisang" holds a unique position. This verse is often recited at the end of the performance, signifying a solemn and message-laden conclusion. This study aims to examine the symbolism and meaning within the ‘Atas Pisang’ verse in the Dolalak Dance. This research is a qualitative interpretive study employing Roland Barthes' semiotic approach regarding denotation and connotation meanings. The findings indicate that the ‘Atas Pisang’ verse in the Dolalak Dance, through its symbolism and metaphors, conveys various relevant and wise life advice. The balance between visible outcomes and underlying essence, hope and recovery from difficulties, the importance of actions in pursuing desires, appreciation of the past and experiences, and wisdom in family relationships are the main messages conveyed. The ‘Atas Pisang’ verse teaches that a balanced life, filled with hope, active pursuits, appreciation of the past, and wisdom in family relationships are keys to achieving a harmonious and meaningful life.

. In this era, globalization and information technology play a very important role in human life. Playing a role in selecting consumer products, people rely on technology and information media in selecting goods that suit their needs. This research aims to determine the content of the da'wah message in the Pepsodent Siwak advertisement and to determine the meaning of connotation and denotation in the Pepsodent Siwak advertisement. The research approach used by literature (library research) is descriptive qualitative and the analysis uses Roland Barthes' semiotic analysis method, regarding the content of the Pepsodent Siwak advertisement's Da'wah message. The research results show that: 1) the denotational meaning of the Pepsodent advertisement is that there is still a lack of awareness among Indonesian people about brushing their teeth morning and night, especially parents. Meanwhile, the connotation means that a father as a role model for children often does not set a good example for children, and this advertisement shows that there is more closeness between father and child. The myth that emerges is the closeness of boys to their fathers and the myth that adult men do not pay enough attention to dental and oral health. 2) The content of the da'wah message is divided into three dimensions, namely the faith dimension, the moral dimension and the sharia dimension. The specific social meaning and impact as a symbol of the message of Islamic da'wah in the Pepsodent Siwak advertisement in society is that it aims to seek salvation in the afterlife.

Basically, the term semiotics comes from the Greek word Semeion which means sign. The sign itself can be interpreted as something on the basis of a previously created social agreement that can be considered to represent something else. Previously, a sign could be interpreted as something that referred to the existence of another thing. Semiotic analysis here is an attempt to do something with the aim of feeling the presence or existence of something strange and foreign, something that we need to question more deeply when we observe the surrounding environment, read a text or certain narrative/discourse, observe the signs around us. We. Semiotics is also a scientific study which basically aims to understand and understand the existence of signs in human life. This can be interpreted as meaning that we must give everything that is in human life a meaning because we can see things related to human life as signs that have a meaning that has its own philosophical nature.    

The concepts used in this research are persuasive communication, film and semiotics. This type of research is descriptive qualitative and uses Charles Sanders Peirce’s semiotic analysis method. The data collection techniques used are observation and documentation studies.The results of this research are that there is meaning in the persuasive communication carried out by Jeong Myeong Seok through the persuasive techniques used, namely dissonance/cognitive dissonance techniques, he influences followers to carry out attacks, association techniques, through the message that the mother willThis life and reality is true, the integration/empathy technique where he uses dialogue language to check the victim that he was assigned by God, the reward/payoff idea technique which he does with a promise, the Fear Arrousing technique, he uses threat techniques to attractthe hearts of the victims, the arrangement technique, this technique he uses to attract the attention and support of his followers and finally the red-hearing technique The conclusion of research on the documentary film In The Name Of God: A Holy Betrayal, the story of Jeong Myeong Seok through Charles Sanders Peirce’s approach from these three episodes, found that there was persuasive communication with the dialogue signs used by Jeong Myeong Seok and throughpersuasive communication contains misdirection in its teachings.

Sedeng Sang is a film that tells the story of the conflict between families who have different views on the continuation of their children's education, because of the family's lower class economic background. Poverty is still an obstacle for people to get access to proper education because the income that is considered to support life is very uncertain, as farmers use traditional tools. The aim of this film is to invite viewers to reflect on the social situation of underprivileged families as a reality that still occurs today. The films presented show various conditions of poverty through clothing, food, shelter, and work. The research carried out aims to analyze how poverty is present in the film Sedeng Sang. The semiotic theory developed by Roland Barthes was chosen because it is in accordance with the research objectives in obtaining the results of this research. This research also uses descriptive qualitative to obtain results and explain the research results to be achieved. This research produces an analysis of the representation of poverty in the film Sedeng Sang as well as Roland Barthes' theory as a method that displays denotative, connotative and myth.

Semiotics is concerned with providing an interpretation that can be recognized through the signs displayed from symbols. The method used in this research is a descriptive qualitative method with a semiotic analysis approach. The logo analyzed was the Partai Amanat Nasional logo, going from the old logo to the new logo within the period determined by the researchers, namely November 7 to November 12. Researchers used this approach due to analysis of the logo shape of the Partai Amanat Nasional. The semiotic analysis used in this research is Charles Sanders Peirce's analysis because the researcher will specifically study and analyze the logo of the Partai Amanat Nasional. The findings show that the signs in the Partai Amanat Nasional logo design can be identified by applying colours, symbols and typography to convey support for Palestine. The image of a combination of a sign with a letter in the shape of the letter becomes a symbolic combination carried out on the PAN logo using a watermelon icon replacing the letter A. This can represent a concern for the problems that exist in Palestine.