Publication Search

In 2020 Indonesia is facing a pandemic situation due to the Corona Virus Disease 2019 (COVID-19) outbreak which has a deep impact on various economic sectors, especially on Micro, Small and Medium Enterprises (MSMEs). Digital marketing is currently one of the marketing strategies needed by business people in order to increase sales. Digital marketing is increasingly showing its fangs and as one of the best solutions that can be used by business people to expand their business circle. The purpose of this article is to improve the ability or skills of MSME players in marketing products through online media. This method uses a descriptive approach with observative and by identifying trends in current consumers and consumer preferences for alternative foods. The result of this article is that in the face of increasingly fierce market competition, tempeh producers need to adopt innovative marketing strategies and use social media as the main tool to promote tempeh products. The conclusion is that by utilizing the power of social media, tempeh producers can expand their market reach, strengthen their brand, and increase consumer loyalty. The implication of the industrial visit is the importance of understanding and using social media as an effective marketing tool in the food industry, especially in promoting tempeh products.

Indonesia, with its long-term economic development plan spanning 20 years, divided into five-year medium-term plans, recognizes the importance of both foreign and domestic investments in driving its economic growth. The country presents opportunities across various sectors, as the increasing income levels can influence Indonesian consumers' interest in imported products and services. However, investing in Indonesia comes with unique risks and challenges, considering the country's dynamic context. To ensure successful investments, it is crucial for investors to understand Indonesian culture and the preferences of local consumers. This understanding can help tailor products and services to suit the local market, thus enhancing the chances of success. Additionally, the Indonesian government has implemented strategies to diversify the economy, focusing on priority sectors that can further stimulate economic growth. Foreign and domestic investments play a vital role in contributing to Indonesia's economic growth. These investments not only infuse capital into the country but also bring in technological advancements, job opportunities, and knowledge transfer. To attract investments, the Indonesian government has been implementing policies to improve the ease of doing business and create a favorable investment climate.

Issues regarding the environment have become a problem for the wider community and have resulted in changing consumer preferences to become more inclined to use environmentally friendly products. This is an opportunity for companies to make environmentally friendly products and use more environmentally friendly raw materials. In this study, we analyze and determine the effect of green product, green place, green price, green promotion on purchasing decisions for tupperware products. This type of research is quantitative with the consumer population in the Solo city area. There are 100 respondents, taken by accidental sampling techniquw, and analyzed with the help of the Smart Pls 3.0 application. The result show that the green price and green promotion variables have no significant effect on purchasing decisions. While the green product and green place variables have a significant effect on purchasing decisions. The implication is that the creative industry must continue to improve the quality of environmentally friendly product and knowledge from consumers, so that competitive advantage will be achieved.

The development of the culinary industry and urban lifestyle in large cities like Bekasi is increasingly demonstrating competitive dynamics. Urban residents are not simply looking for places to eat and enjoy coffee, but also for social spaces that offer experiences, identity, and quality tailored to customer needs. Kaizen Heritage Coffee Bekasi presents itself as a destination and lifestyle space that embraces the concept of blending heritage values. To explore the factors influencing customer preference for Kaizen Heritage Coffee Bekasi, a series of methodological steps will be undertaken, including secondary data analysis, surveys and interviews, and quantitative and qualitative data analysis. Through this qualitative approach, the research seeks to explore the experiences and perspectives of visitors to Kaizen Heritage Coffee Bekasi in depth. In depth of interviews were conducted with the 30 respondents, providing insights into key elements such as service quality, the location's atmosphere, and the values ​​espoused by Kaizen Heritage Coffee Bekasi.

AbstractThe global marketing perspective in international business is a necessary approach for companies operating in global markets. In the era of globalization, international business must understand and manage the challenges and opportunities that arise in the international market. Global marketing involves different strategies and tactics than domestic marketing, given the differences in culture, language, consumer preferences, and regulations in each country. This research aims to provide an overview of marketing in international business and to organize and classify the literature on marketing to clarify the importance of this tool and encourage future research in international business marketing (IBM) projections and the ubiquity of this tool's power in the hands of users. This research also focuses on companies that must be able to adapt their products and marketing messages to local preferences and the needs of consumers in each market and must have in-depth knowledge of international trade laws and regulations and develop effective cross-cultural communication skills. The global marketing perspective in international business is the key to a company's success in the global market. In an increasingly connected world, companies must be able to understand global markets, adapt their products and strategies, face existing challenges, and forge strategic partnerships. With the right approach, companies can achieve a competitive advantage in an increasingly complex global marketplace. Apart from that the contribution of research is also important to identify new challenges and opportunities for marketers, researchers and international companies and in terms of unraveling the existing contradictions, applying new theoretical frameworks to make better future decisions for large corporations, and providing higher quality research to new in the IBM context.  

The evaluation of trainer performance plays a critical role in maintaining the quality and reputation of LKP Bina Karya Mandiri as a non-formal training institution. This study aims to assess trainer performance objectively using the Simple Additive Weighting (SAW) method as part of a Decision Support Sistem (DSS). A descriptive-quantitative approach was employed through a case study involving five trainers: Wasito, Diah Rita Sari, Ahmad Jayadi, Bayu Adi Guna, and Komarudin. Data were collected through observation and surveys based on four primary criteria: Material Mastery, Teaching Methods, Participant Satisfaction, and Discipline, each assigned a predetermined weight. The findings indicate that the SAW method effectively transforms performance data into a structured and interpretable ranking. Based on preference value calculations, Bayu Adi Guna achieved the highest score of 0.935, followed by Wasito, Komarudin, Ahmad Jayadi, and Diah Rita Sari. These results demonstrate that SAW is a reliable tool for supporting decision-making in trainer performance evaluation. The implications of this study suggest that training institutions can adopt SAW to enhance objectivity, transparency, and efficiency in performance assessments, thereby strengthening human resource management practices.

Transparent solid soap, namely soap in the form of a bar with a transparent appearance, the resulting foam on the skin is softer. Saffron has been used as a food ingredient, treatment, and traditional medicine since ancient times. The content of saffron is like saponins which can be used in making transparent soap. This study aims to formulate a transparent soap from saffron essence as a skin protecting property. This research includes the manufacture of saffron extract, manufacture of transparent soap and transparent soap test parameters including organoleptic test, pH test, foam stability test, water content test and preference test by respondents. Based on research results, saffron extract can be formulated into transparent solid soap preparations that meet the requirements for water content in accordance with SNI, namely for F0 9.12 ± 0.56, FI 8.6 ± 0.42, F2 8.6 ± 0.43, F3 8.6±0.93. For the results of the foam height test, it was found that the foam results were quite stable. For the results of the irritation test, it can be concluded that soap preparations containing saffron essence are safe to use because they do not show any side effects after use.

The purpose of the study of Rambang Palangka Raya Port using SWOT analysis is to identify internal and external factors that can influence the development of the tourism potential of Rambang Port. The survey method is a qualitative approach using the SWOT analysis tool. Overall, the Internal Factor Analysis (IFAS) and External Factor Analysis (EFAS) show that Lambang Harbor has great potential for tourism development. However, several elements still need to be improved so that this tourist destination can develop better. Appropriate strategies must be implemented to overcome weaknesses and take advantage of existing opportunities to promote regional tourism development. Lanbang Port is expected to become an attractive and popular tourist destination. Research can be carried out to support the development of Lambang Port tourism. Studying tourist preferences will help determine the factors that influence tourist decisions in choosing this natural tourism destination, as well as help determine the type and size of facilities most needed to optimize local tourism management. Research on marketing and promotion strategies can help increase tourist visits to Rambang Harbor by identifying more specific tourist preferences and needs.

This research aims to examine the influence of factors that influence accounting students' interest in obtaining Chartered Accountant (CA) certification. Behavioral Decision Theory based on the belief, preference and constraint model is used to explain the influence of capabilities, environmental factor, socio-cultural factor, preference, and constraint faced on accounting students' interest in obtaining CA certification. Gender and GPA variables are used as control variables. The population in this research is active Bachelor of Accounting students who come from state/private universities in Bali, Indonesia. The sample determination method uses a nonprobability sampling method with a purposive sampling technique. Data collection in this research used a survey method by distributing questionnaires with a sample size of 86 respondents. The data analysis techniques used are logistic regression analysis and multiple linear regression analysis. The results of data analysis show that capabilities have a positive effect on accounting students' interest in obtaining CA certification.

The problems that exist at Khairul Imam IT Junior High School can be seen from the behaviour or attitude of its personnel, including teachers who are unable to do work based on the tasks and responsibilities that have been assigned. This tendency can be seen from the teachers' preference to accumulate or collect work. This research is conducted with inferential principles where the relationship between various variables tests hypotheses and makes generalisations.  The population in this study were all teachers of SMPIT Khairul Imam, totalling 45 people. To determine the performance of SMPIT Khairul Imam teachers, the sampling procedure in this study used the saturated sampling method, namely the entire population (all teachers) who were used as respondents. This research data has 2 variables, namely the dependent variable is the performance of teachers (Y) and as an independent variable is the leadership style of superiors (X). In this study, it was found that the leaders at this research location have been able to carry out their functions well in directing, guiding, motivating, and supervising teachers to carry out their duties.  All of that takes place because there has been interaction, communication and cooperation in the school environment. If the teacher has a good impression of the leader then the teacher will carry out the tasks that have been set with full seriousness and responsibility. So in this study it was concluded that the leadership style has an influence on the performance of Khairul Imam IT Junior High School teachers..    

The purpose of this study is to determine whether executive compensation, institutional ownership and executive risk preference affect tax avoidance. An empirical study on LQ 45 companies listed on the Indonesia Stock Exchange from 2016 to 2020. The sample in this study consisted of 11 LQ 45 companies with a total of 55 data processed with Eviews-9 software. The analysis technique in this research is quantitative using panel data regression method. The results of this study indicate that executive compensation has an effect on tax avoidance, while institutional ownership and executive risk preference have no effect on tax avoidance.

The role of youth as the first generation of the Indonesian nation can be seen from the role of youth as agents of change. This study aims to provide a description of the role of youth in participating in the success of activities affiliated with political parties. The research approach used is descriptive with the type of research mixed method. The quantitative approach method uses the Kolmogorov-Smirnov method of hypothesis testing and analysis of variance through the two-way Friedman level. This study concludes first that the responses of the respondents, both youth and women, to activities affiliated with political parties are no different or the same. This means that activities affiliated with political parties are considered equally good by young people and women. Second, youths have significant differences in preferences for the four types of activities affiliated with political parties. In this condition, the youth as respondents considered that the four activities affiliated with political parties have different levels of advantages and disadvantages so that their preferences for the four are also different. There is a certain tendency in choosing activities affiliated with political parties.