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In today's digital era, the role of social media in marketing has become increasingly significant, but there is still a lack of research exploring its influence on traditional products such as iced tea poci. Marketing strategy is a method of generating profits and goals. By improving the products the company sells. This strategy is one of the marketing mix strategies that companies often consider.  This Poci iced tea UMKM was founded in 2022 and is located in the Pelita Bangsa University canteen. The aim of this research is to examine the influence of social media and price on purchasing decisions for iced tea pots, both partially and simultaneously. A quantitative research approach is applied in this research which focuses on a causal approach. Determining the sample used was through incidental/accidental sampling techniques. Data from 100 respondents was collected using a questionnaire as a data collection instrument and to analyze the data, multiple linear regression analysis techniques were used. The results of this study show that (1) social media has a positive and significant effect on the decision to purchase iced tea teapots (2) price has no effect on the decision to purchase iced tea pots (3) social media and price have a significant effect on the decision to purchase iced teapots. These results indicate that the marketing mix and marketing strategy are very important in driving sales of the Teh Poci beverage business.

This study aims to analyze the relationship between the use of social media and sleep quality in FEBI students. This study uses an analytical observational research design with a cross sectional approach. Data was collected using a questionnaire consisting of information about social media usage and sleep quality. The results showed that there was a weak correlation between social media use and sleep quality (ρ=0.004, R=0.506). This shows that excessive use of social media can interfere with the quality of students' sleep

This study examines the influence of social media on business communication development in Shopee. Through online surveys and interviews, data were collected from 100 respondents and 30 randomly selected consumers. The analysis results indicate that Shopee's communication strategy through social media is effective in enhancing customer interaction and influencing purchasing decisions. Positive responses to content, content influence on purchases, and Shopee's responsiveness to consumer interactions serve as evidence of the success of these strategies. The implications of these findings emphasize the importance of investing in innovative content development and training for social media response teams.

Kegiatan pengabdian ini bertujuan untuk meningkatkan kesadaran dan pemahaman anggota Karang Taruna RW 04 Kelurahan Krobokan, Semarang Barat, mengenai etika berbahasa di media sosial sebagai upaya pencegahan ujaran kebencian. Pelatihan yang berlangsung selama dua hari pada tanggal 22 dan 23 Maret 2024 ini melibatkan berbagai metode seperti ceramah, diskusi interaktif, workshop, simulasi, Focus Group Discussion (FGD), pelatihan literasi digital, kampanye media sosial, role-playing, dan evaluasi. Hasil menunjukkan peningkatan yang signifikan dalam pemahaman dan keterampilan peserta dalam berkomunikasi secara bijak dan sopan di media sosial. Evaluasi menunjukkan bahwa mayoritas peserta merasa pelatihan ini sangat bermanfaat dan mengubah cara mereka berinteraksi di media sosial. Pelatihan ini berhasil menciptakan lingkungan media sosial yang lebih positif dan konstruktif, serta mengurangi potensi penyebaran ujaran kebencian.

Canva and PIXLR are applications that can be operated through computers and smartphones. Many people have not been able to maximize the potential of this application to become a support in creating content in entrepreneurship. MSME players in the Ngaliyan Kendal urban village area, on average, have not used a combination of Canva and PIXLR applications in creating content to promote their products on social media and marketplaces. The Canva application in maximum use must be paid (pro) so that by combining the combination with the PIXLR application can get maximum results without having to pay (pro). This community service activity aims to provide knowledge to MSME players in the Ngaliyan village area on how to maximize the Canva application with PIXLR to produce good content without having to pay (pro). This community service activity is expected to be able to improve the skills of MSME players so that they can create the right content so that they can minimize costs and improve the performance of both themselves and their businesses. The results of this activity are that MSME players install and operate the Canva and PIXLR applications for every content creation. MSME players feel very helped because without having to subscribe to pay (pro) it turns out that they can get results almost equivalent to subscribing (pro).

The aim of the Community Service Activities is to implement one of the Tri Darmas of Higher Education which is carried out by Pamulang University lecturers and students with the title "increasing human resources in preventing hoax news on social media through digital literacy" One of the abilities that every human being must have is the ability to read. This is because someone who has literacy skills will find it easy for that person to solve problems or find a solution to a problem wisely. Media literacy is an effective step to anticipate the spread of Hoks which is growing rapidly in society.This PKM was carried out on the target group of young people studying at Bambu Apus Pamulang. This PKM was carried out using a lecture method, asking questions and answers to the participants. With this service activity, these Koran students get the information they need to be able to more easily and quickly differentiate between truth and error in information. Apart from that, it can also help the general public in maintaining the information circulating in a real form

Social media has an increasingly important role in global marketing strategies in today's digital era. This research aims to analyze the impact of social media, especially e-commerce, in improving global marketing. Using literature study and online research methods, this research explores the role of social media in increasing global market access, building global brand awareness, influencing consumer behavior, supporting data-based marketing strategies, and achieving higher marketing efficiency. The results show that social media is not only a promotional tool, but also a key player in global digital business transformation, providing opportunities for companies to grow and compete in an increasingly digitally connected global market.

In the modern era, advancements in technology and information have transformed traditional communication into digital formats. Companies leverage technology to compete and survive in a competitive environment. Social media plays a crucial role in interaction, information exchange, and collaboration, serving as a powerful business promotion tool due to its broad reach. In global marketing, companies must develop creative and adaptive strategies to utilize social media effectively. This study employs a qualitative descriptive method to identify the success factors of marketing strategies using social media in a global context. The findings indicate that global marketing strategies require a deep understanding of target markets, positioning, marketing mix, and budgeting, as well as adaptation to cultural, economic, and legal factors in the target markets.

This study is qualitative, with one interviewee. The results of this study show that the podcast audience of Raditya Dika's YouTube account has sufficient thoughts and a good understanding of the various mental health issues discussed by Dr Jiemi Ardian, SpKJ. Mental health in each individual cannot be generalised. This condition makes the urgency of mental health discussions that lead to how to empower individuals, families, and communities to be able to find, maintain, and optimise their mental health conditions in dealing with everyday life. The knowledge and behaviour of most viewers of YouTube account users who can pay attention to all information through digital media, where most of them are Raditya Dika's YouTube subscribers who are relatively young. This study aims to determine the content of mental health content messages on Raditya Dika's YouTube account. What is expected from this content is that the audience can care about anticipating and preventing triggers for mental health disorders.

Of the many negative impacts that social media has on its users, cyberbullying is one of the challenges that humans need to face today, especially in Indonesia. This research uses a literature review method that begins with a systematic literature review using the PRISMA flowchart to determine which articles are in accordance with the criteria and research topics. The results showed that the use of social media can become cyberbullying if not wise in using it. Indonesia as the largest social media user also faces this cyberbullying challenge. The victims of cyberbullying also often get mental health problems that can risk suicide after cyberbullying is directed at them.

This study examines the impact of standardized language use in social media on users' understanding and communication. With the increasing dominance of social media as a communication platform, the use of appropriate language is important to ensure messages are well received and understood. This study used survey method to collect data from various age groups and educational backgrounds. The results show that the use of standardized language tends to increase clarity and politeness in communication, but can also cause difficulties for users who are less familiar with formal language rules. This study concludes that although standardized language has an important role in improving comprehension, adaptation and flexibility in its use need to be considered in order to maintain effective communication on social media.

Social media, as an important tool for disseminating information and mobilizing action, has become increasingly important in the current era of computers and the internet. This article explains how social media can be used optimally to increase public awareness about the 2030 Sustainable Development Goals (SDGs). SDGs is a global agenda that includes 17 goals in various fields such as social, economic and environmental. This article aims to provide in-depth insight into how social media can be a powerful tool for achieving the 2030 SDGs by investigating effective strategies and practices. The Global Sustainable Development Goals (SDGs) agenda includes 17 ambitious goals in areas such as social, economic and environmental. This article aims to provide in-depth insight into how social media can be a powerful tool for achieving the 2030 SDGs by exploring effective strategies and practices. By considering various aspects, such as target audience, type of content, and success measurement metrics, this article provides a comprehensive guide for practitioners and SDGs activists to maximize the potential of social media.

Social media has become an essential tool in the development of Micro, Small, and Medium Enterprises (MSMEs) in this digital era. This research aims to investigate the role of social media in supporting the growth and success of MSMEs. Through a comprehensive literature review, this study explores the various benefits obtained by MSMEs from the use of social media, including increased visibility and market reach, more intensive customer interactions, and enhanced brand awareness and business image. However, this research also identifies several challenges faced by MSMEs in leveraging social media, including limitations in digital knowledge and skills, as well as managing limited time and resources. Based on these findings, this study concludes that it is important for MSMEs to equip themselves with the necessary digital knowledge and skills, and to develop targeted and sustainable marketing strategies through social media. Additionally, support from government and non-profit organizations in the form of training, resources, and technical assistance can also help MSMEs harness the full potential of social media for their business growth. By overcoming these challenges, MSMEs can maximize the benefits of social media in supporting the growth and success of their businesses in an increasingly digital market.

This research aims to explore the potential of social media in supporting the implementation of public information disclosure policies. This study employs a qualitative approach with a case study method. Data is collected through in-depth interviews with relevant stakeholders, participant observation, and social media content analysis. The collected data is analyzed using thematic analysis techniques to identify patterns, themes, and insights relevant to the research objectives. Results This research reveals that social media has significant potential in strengthening the implementation of public information disclosure policies. Social media can facilitate wide dissemination of information, enhance public participation, and promote government transparency and accountability. However, challenges such as digital literacy, regulations, and adequate policies must be addressed to fully utilize the potential of social media.

Language allows us to communicate, teach, learn, and maintain culture. Each language has specific grammatical rules and vocabulary, which reflect the values, norms and beliefs of the society that uses it. A dynamic language does not rule out the possibility that more and more users will become creative. However, it is important to remember that changes that are too rapid will have an impact on the continuity of the language itself. This research aims to identify the use of acronyms in prokem language or slang. The research results show that acronyms are increasingly commonly used in everyday life. Acronyms are used to save time and space, and to simplify messages. However, excessive or unclear use of acronyms can confuse readers and hinder understanding of the message. For this reason, there is a need for guidance regarding this acronym.

The TikTok application is now loved by many people (Haryanto 2020). The TikTok application is now loved by many people. to increase promotion and public understanding of activities in Gajah Village, Kec. Simpang Empat District. Karo land. Carrying out community service (PkM), the team of community service students from HKBP Nommensen University, Medan, will provide exposure and training on the use of Tiktok social media as a means of promoting activities in Gajah Village, Kec. Simpang Empat District. Karo land. In Community Service, Gajah Village is categorized as one of the villages located under the foot of Mount Sinabung. The Gajah Village Office is led by Mr. Erguna Karo-karo as Village Head at the Gajah Village Office. The address of Gajah Village is Gajah Village, District. Simpang Empat, Regency. Tanah Karo in North Sumatra Province. It is hoped that there will be an increase in knowledge and management of TikTok social media so that people's welfare and economy will increase due to increasing demand for agricultural products. TikTok social media is a marketing effort using electronic/internet devices with various marketing tactics and digital media where we can communicate with potential consumers online.

Information technology is very important for business, including accounting information systems. One way businesses use information technology to increase their competitiveness is e-commerce. Additionally, social media helps in implementing online marketing strategies. The aim of this research is to evaluate and analyze the impact of accounting information systems, e-commerce and social media on decisions made by entrepreneurs. This type of research is quantitative and uses an accidental sampling method to produce 230 respondents. This research collects data by distributing questionnaires on the network using Google Form, and data analysis is carried out using the SmartPLS SEM application for quantitative analysis. The conclusion of the t test shows that accounting information systems, e-commerce, and social media have a positive and significant impact on decisions made by entrepreneurs.

Artikel ini merupakan penyajian yang didasarkan pada pengabdian kepada masyarakat, dimana artikel ini memiliki maksud untuk menganalisis bagaimana kondisi saat ini atas pemanfaatan  teknologi  informasi  dalam  upaya pengenalan serta pemasaran  produk  batik  di wilayah Kabupaten Batang. Pengabdian ini dilaksanakan dengan dasar pemikiran bahwa batik merupakan warisan budaya Indonesia yang dapat dimanfaatkan oleh masyarakat untuk meningkatkan derajat ekonomi masyarakat, khususnya masyarakat Kabupaten Batang yang Sebagian masyarakatnya menggantungkan hidup pada sektor pengrajin batik. Demi mendukung eksistensi pengerajin batik maka sudah sepatutnya pengerajin batik di Kabupaten Batang mulai memanfaatkan teknologi informasi dalam pengenalan dan pemasaran produk yang dihasilkan agar mampu bersaing baik di level lokal maupun internasional. Pengabdian ini akan mencoba memberikan kontribusi nyata bagaimana memanfaatkan kemajuan teknologi informasi yang dapat dilakukan oleh para pengrajin dalam mengenalkan dan mempromosikan bati di Kabupaten Batang, dengan memanfaatkan teknologi informasi yang sedang popular saat ini seperti teknologi media sosial, website, konten digital, digital advertising, dan memanfaatkan influencer lokal dan nasional dalam membantu memasarkan produk yang dihasilkan oleh pengerajin. Hasil dari pengabdian ini diharapkan dapat sedikit memberikan sumbangsih pengetahuan dan menambah wawasan bagi para pengerajin untuk mulai memanfaatkan teknologi informasi dalam mengenalkan dan mempromosikan produk batik Kabupaten Batang agar tetap eksis di era yang serba digital saat ini.

Desa Meteseh, Kecamatan Tembalang, Kota Semarang memiliki potensi besar di bidang batik dan makanan olahan. Salah satu kelompok pengrajin, batik Sanggar Tapak Dara, mengalami penurunan penjualan dan kurangnya daya saing. Untuk mengatasi masalah ini, direncanakan pelatihan dan pendampingan. Tujuannya adalah meningkatkan pendapatan, motivasi, ketrampilan menggunakan media sosial dan Marketplace dalam memasarkan, serta daya saing anggota pengrajin. Manfaatnya termasuk peningkatan motivasi dan ketrampilan, serta daya saing pengrajin. Dengan menerapkan metode-metode secara terintegrasi dan berkelanjutan, Sanggar Batik Tapak Dara dapat mengembangkan strategi yang efektif untuk meningkatkan kinerja bisnis mereka dan menghadapi tantangan dalam era perekonomian digital. Diharapkan kegiatan ini akan membantu meningkatkan pendapatan dan keberlanjutan usaha masyarakat pengrajin batik Tapak Dara.

The goal of this study was to analyze the effectiveness trends of digital marketing platforms with a comparison between two platforms, Google Ads and Facebook Ads. This research was conducted in January-February 2024 in East Ciputat District, South Tangerang City. The research subjects were 10 business owners who use both platforms, namely Google Ads and Facebook Ads. This research uses a qualitative method, namely by conducting in-depth interviews with 10 business owners who use both platforms. The results showed that the two platforms have different effectiveness, depending on the type of business and the target market. Google Ads is more effective for businesses that target consumers who are looking for information about certain products or services online. Meanwhile, Facebook Ads are more effective for businesses that target consumers who have a certain interest or interest in a particular product or service. This research implies that business owners need to choose the digital marketing platform that best suits their business type and target market. Choosing the right digital marketing platform will help business owners to increase their marketing effectiveness and achieve their business goals