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Sustainable Development Goals (SDGs) according to PBB is development that aims to meet the needs of the present without compromising the ability of future generations to meet their own needs. Sustainable development is defined in a broad sense as a country that seeks to achieve sustainable development. However, the strategy for achieving the Sustainable Development Goals in the songket industry, songket entrepreneurs use marketing strategies and innovation strategies which create new innovations to maintain and create sustainable songket product innovations. This study aims to find out how the strategies for achieving the Sustainable Development Goals in the small and medium industry of Cik Mia songket Jambi and the human resource constraints they face. In this study the method used was qualitative by checking the validity of the data using triangulation techniques. The results of the study show that the strategy for achieving the Sustainable Development Goals in the Jambi songket industry can be seen from several aspects, namely that it still has human resource constraints in the weaving sector, therefore it is necessary to optimize the achievement targets in the Sustainable Development Goals.

Employee adaptability skills are increasingly important in a rapidly changing business environment. A recent literature review reveals the evolution of employees' adaptability skills during the COVID-19 pandemic and efforts to strengthen them. Factors such as leadership, changes in the work environment, and organizational support influence changes in adaptability. Inclusive leadership, open communication and social support form key elements in this strategy. This article describes the development of employee adaptability skills in the context of external change, especially the COVID-19 pandemic. This article describes material for developing employee adaptability skills which includes understanding the concept of adaptability, adaptability development strategies, and the benefits for companies and employees. This material is designed to help employees develop their abilities to deal with change, increase resilience, manage stress and innovate. By investing time and resources in developing adaptability skills, organizations can increase their competitiveness and employees can achieve success in a dynamic work environment. The results of this literature review provide useful insights for organizations that wish to prioritize developing employee adaptability in response to increasingly complex business dynamics.

Career development in an era of ambiguity is becoming increasingly important in the modern era of uncertainty and rapid environmental change. The ever-changing business, social, and technological environments pose new challenges for individuals seeking to develop their careers. This research aims to identify career development strategies in the face of an ambiguous work environment, as well as to explore the concepts and practices of career development that exist in this era of ambiguity. This research uses the literature method or literature study, which is by utilizing various literature sources to obtain data. A qualitative approach was chosen because the data produced is in the form of descriptions or words. The results showed that career development is very important in the era of ambiguity, and each individual needs to integrate flexibility, adaptability, and understanding of uncertainty in their career development strategy. With a deep understanding of ambiguity and the ability to adapt, individuals can maximize their career potential in this era of change. Organizations can also support employees by creating an environment that enables growth and development amidst rapid change.  

Rural economic development aims to create an environment that allows people to have a high life expectancy. The Malang Regency Government has launched the One Village One Destination program which demands that every village can produce competitive tourism products by utilizing local resources. Purworejo Village is a village located in Ngantang District with the majority of their livelihood being shallot farmers. Purworejo village was also crowned as a national model village producing high quality shallots, so many elements of society visited to learn about shallot management. The natural beauty and original culture of the village are additional potential that can be managed further to support the realization of Kampung Bawang Merah Village Tourism. The method used in this mentoring is a classical and individual approach. The subjects of this activity were 45 people from the Farmer's Group, PKK Mothers, youth organizations and the village government. The socialization and training participants received the results of this activity well. The results of this training will be used as a reference in preparing to develop human resources in managing tourist attractions and collaborating with partners as an embodiment of the Community Based Tourism (CBT) strategy.  

Investment is a benchmark for whether a country can be said to have a good or low level of economic growth. The rate of investment affects the level of state welfare because investment encourages the state to create production to fulfill state affairs and the nation's welfare. Investment policy also has a positive role in reducing poverty and unemployment, because economic growth depends on high savings and investment. If savings and investment are low then the economic growth of society and the country will also be low. To achieve the goal of realizing the vision and mission or objectives of the One Stop Integrated Investment and Services Agency (DPMPTSP) itself, an appropriate promotional strategic work plan is needed to be considered by the regional government, so that investment in North Sumatra increases. Various activities have not had a significant impact in increasing investment, the increase in promotional activities carried out is not in line with the increase in investment value. The research technique used in this research can be a subjective expressive qualitative strategy, in the form of specific information in terms of words that match the characteristics subjective approach. Qualitative is collecting important and additional information through perception, interviews and documentation. The results of this research show that the North Sumatra Provincial Government has implemented an investment strategy, improved the quality and skills of the community through training, and carried out comprehensive investment promotion activities (such as holding seminars and investment forum meetings) at home and abroad. Accelerate infrastructure development and support regional investment development. Distribution of Capital Investment; Focus on Food, Infrastructure and Energy Development; Environmentally sound investment (green investment) Empowerment of Micro, Small and Medium Enterprises and Cooperatives (UMKMK); Providing facilities, convenience and investment incentives; and Investment Promotion. A conducive and competitive investment climate.    

This research aims to determine the potential and obstacles in developing the Dempo Banana home industry in Bombana Regency. The reason for choosing the research topic is that the commodity in Bombana Regency is bananas, which makes the banana demo product a typical snack in Bombana Regency which still needs to be developed. And to develop a development strategy, the type of research used is descriptive qualitative, namely an analysis used to describe or solve problems systematically using the SWOT analysis method, namely an analysis intended to see the extent of the implementation of the Dempo Banana Home Industry Development Strategy based on strengths, Weaknesses, Opportunities and Threats, after analyzing the four SWOT indicators, we then developed appropriate alternative strategies to be applied to the domestic banana dumpling industry. The results of this research show that strategies that can be implemented include: (A). Utilizing Capital Assistance from the Government to Support the Development of the Dempo Banana Home Industry. (b). Utilizing the special characteristics of Banana Dempo as a typical banana snack that is famous throughout Indonesia. (C). Utilizing the Abundant Availability of Raw Materials as a Means of Running a Production Process That Supports Product Availability in the Industry. (D). Maintain consumer/customer loyalty by maintaining the quality of existing products and continuing to innovate so that consumers do not get bored with the taste, appearance and quality of the product. (E). Must maintain good product quality in terms of hygiene, halal, packaging and price so that customers do not Turn to Other Products.

One strategy that can be carried out by KUKERTA UNRI 2023 students to improve public health in Teluk Latak Village is to hold community service activities in Teluk Latak Village. One of the health problems that commonly occurs in villages is stunting. Stunting is a description of chronic malnutrition during the growth and development of children starting from the beginning of their lives. Stunting can be caused by many factors, some of which are the characteristics of the toddler itself and socio-economic conditions. The KUKERTA UNRI 2023 Student Team contributed to monthly posyandu activities as an effort to prevent stunting which were held at three posyandu in Teluk Latak Village. This activity includes measuring the child's height, weight, measuring several other parts of the child's body and exploring the child's level of development. The activity of providing PMT (Providing Additional Food) and distributing brochures on the importance of posyandu to the people of Teluk Latak Village was also carried out to increase community literacy about the importance of posyandu every month. This article emphasizes the importance of a participatory and collaborative approach in preventing stunting in Teluk Latak Village, as well as how KUKERTA UNRI 2023 students can make changes that will ultimately improve the welfare of children in Teluk Latak Village. It is hoped that the participation of KUKERTA UNRI 2023 students can create a positive synergy between higher education institutions, the community and the village government in improving the quality of life for children in Teluk Latak Village.

The frozen food business continues to experience an increase in transaction value from 2020 to 2022. However, it is different from the Omahnong, which has decreased from 2020 to 2022. In solving the problem, new business innovation is needed. The research aims to find out the business model canvas that will be applied after doing ten types of innovation, the ten types of innovation strategy that has been carried out and the new ten types of innovation strategy. This research uses qualitative research methods with a descriptive approach. The results of the study found nine elements of Omahnong's business model canvas after doing ten types of innovation. In addition, it was found that the ten types of innovation strategies that have been carried out by Omahnong are cost leadership, flexible manufacturing, superior product and community and belonging and the results of the new and appropriate ten types of innovation strategies for Omahnong are cost leadership, predictive analysis, superior product, loyalty program, and process automation. This research can be used as a reference for entrepreneurs in innovating business strategies and can help Omahnong in developing its business.

Purpose-The main orientation of this article is to recognize the pattern of digitalization's impact on the current development of Artificial Intelligence (AI) and human resource management and how it affects the skills needed by HR professionals for decision-making through talent management and employee retention to ensure employee capabilities by aligning work at the right time based on the company's business priority goals. Methodology-This study uses a qualitative methodology that uses descriptive research. This research focuses on decisions made by leaders to improve the quality of human resources and seeks to identify areas of knowledge that have not been explored in research. Findings-Research results show that the company's strategy of using Artificial Intelligence (AI) provides many benefits, such as improving operational efficiency, developing innovative products or services, and making better business decisions based on better forecasting and analysis. Practical Implications-Through the implications of HR data analysis as decision-making in forecasting human resource trends using AI, talent management, and employee retention. This is applied to the recruitment and selection process that provides benefits such as rewards to employees who can achieve targets. Therefore, a supportive work culture by honing the talents and potential of employees to create maximum and efficient performance can have a good impact on the company.

Esources such as capital and office infrastructure. Human resources are the most important thing for an institution, because humans have the ability to set goals, collaborate, and work so that planned goals are achieved. Likewise, it is no less important than the office infrastructure in an institution that has a big influence in efforts to increase work efficiency and effectiveness. Therefore, an institution really needs office infrastructure that can be used by employees in carrying out their duties and responsibilities so that administrative activities and other operational activities can run well and smoothly. Office infrastructure is one of the factors that supports the success of an institution in achieving the organization's goals. Office facilities and infrastructure are an important part that need to be prepared ideally and continuously so that they can ensure the smooth running of employee work activities. Considering that office facilities and infrastructure are very important in efforts to facilitate employee work activities, therefore it is necessary to manage adequate facilities and infrastructure. Means are anything that is used as a tool to achieve aims and objectives, means are more indicated for moving objects such as computers and machines. Infrastructure is something that is the main support for the implementation of the process (Business, Development, Project), infrastructure is more indicated for immovable objects such as buildings, space, land. Work effectiveness is a condition that shows the level of success of management activities in achieving goals including quantity work, quality of work, and timeliness in completing work. Effectiveness is often associated with an efficient system, so that the service process takes place effectively, optimally and on time, thereby eliminating the need for overtime work with its implications. The efficiency of work processes, the level of effectiveness of office technology users, and the comfort of the work environment will directly and indirectly influence employee performance in completing assigned tasks. Apart from that, there are also various factors that influence work effectiveness, including: time, tasks, productivity, motivation, work evaluation, supervision, work environment, equipment and facilities. It is logical and appropriate if increasing effectiveness is made one of the government's long-term targets in implementing its strategy. Based on the phenomena presented above, it is clear that the Office of Industry, Trade, Energy and Mineral Resources of North Sumatra Province has not been well managed regarding infrastructure and has not complied with the appropriate regulatory principles. Problems like this should be addressed immediately and maximized so that in the future it can be as good as it should be. If this is resolved, it will certainly create a comfortable and conducive atmosphere so that employees can carry out their work responsibilities well and optimally. Therefore, the researcher was interested and conducted research as a result of an internship, with the title "The influence of the lack of office infrastructure on the effectiveness of employee performance

Bank Syariah Indonesia Renon Denpasar Branch Office as an institution engaged in the financial sector is certainly inseparable from marketing strategies as a support for its growth and development. The marketing strategy aims to support banks in achieving success and as a measure of banking performance. So  that a marketing mix is also needed to achieve banking goals and objectives so that it can increase the number of customers in the bank. The focus of the research 1. How is the marketing mix strategy of  mitraguna blessing financing products in increasing the number of customers at PT Bank Syariah Indonesia Renon Denpasar Branch Office? 2. What are the obstacles faced in implementing the marketing mix strategy for mitraguna  blessing financing products to increase the number of customers at PT Bank Syariah Indonesia Renon Denpasar Branch Office? Research Objectives 1. To find out the application of the marketing mix strategy of financing mitraguna blessing in increasing the number of customers at PT Bank Syariah Indonesia Renon Denpasar Branch Office. 2. To find out the obstacles faced in implementing the marketing mix strategy of financing products mitraguna blessing to increase the number of customers at PT Bank Syariah

The study aims to determine how the Human Resource Development Strategy at USN Kolaka lecturers works. The study used qualitative methods. Data collection techniques include observation, interviews, and documentation. The informants in this study consisted of key informants (the staffing coordinator) the main informant (5 USN Kolaka lecturers), and supporting informants (2 students). while using data analysis techniques using interactive models, which included data collection, data reduction, data presentation, and conclusion. Based on the results of research, it is known that the lecturers have their own strategies to improve their competence. It is because the strategy applied by the university has not been working effectively. It is because there are several factors that become challenges and obstacles in developing human resources, such as infrastructure, budget, planning, and workload. With inadequate infrastructure and an unrealized budget, lecturers implement their own strategies to improve their competence by attending training or workshops, education, and mentoring.

The problem of stunting is still a serious challenge in various regions in Indonesia, including in Teluk Pambang Village, which is a coastal and outermost area. Stunting is a condition of lack of optimal growth in children due to malnutrition and other risk factors, with long-term impacts that have the potential to hamper children's physical, cognitive and social development. Rembuk stunting is an effective method of involving various stakeholders, such as local communities, nutritionists, health workers, and other related parties. This activity aims to identify and address stunting problems and find alternative solutions to prevent stunting in Teluk Pambang Village. The community service program used a qualitative approach. The work procedure approach in this activity includes needs identification, team selection, focused discussions, situation analysis and strategy selection and evaluation. The results obtained found that this stunting meeting was effective in increasing community awareness, participation, and cooperation in stunting prevention efforts.

The creative economy is a growing and promising sector in Indonesia. However, this development cannot be separated from the role of an effective marketing strategy in marketing the products and services it produces. Students are one of the potential consumer segments of the creative industry. The creative economy of bouquet marketing among students is useful for honing certain talents, skills and creativity from the community to provide welfare and increase pocket money. This study uses a descriptive qualitative method, namely by explaining bouquet marketing as a developer of creative economic marketing strategies among students in a narrative form. Students consider the creative economy as a place that has great potential and opportunities. They see that creative industries such as art, design, music, film, fashion, and computer games can produce innovative works and create new jobs. In addition, the creative economy is considered as a space where one can express their creativity freely. The marketing strategy used by students to promote their business is to use social media such as WhatsApp, Instagram and others. There are several strategies for online marketing that might attract potential customers. Among them is using attractive pictures or videos, visuals are very important in attracting the attention of online consumers. The suggestion is to promote more often, create more so that customers are interested.  

Community Service is a lecturer's obligation which must be carried out as an implementation and recognition of the Tridharma of Higher Education, and is a lecturer's concern for environmental sustainability and the existence of community life. One form of concern from researchers which focuses on the community economic sector is still being carried out in order to play a role in the development of the nation's economy. The methodological approach used by researchers is to provide counseling and assistance to micro, small and medium business actors in managing their businesses with marketing strategies to increase profitability in their businesses. Micro, Small and Medium Enterprises (MSMEs) are one of the economic implementers that give color to Indonesia. The number of MSMEs is increasing every year and has absorbed a lot of workers. The existence of MSMEs is part of human life activities to meet their daily needs as well as their existence in the era of economic globalization and the ability to survive in the face of the economic crisis and during the Covid-19 pandemic. Marketing also requires a strategy that will later be able to win a battle. Because he considers that there are many opponents in the market field who have similarities in their business and should not be turned off. As in the Pancasila economic system, fellow market players should have a sense of mutual care from large entrepreneurs towards smaller entrepreneurs. Therefore, it is necessary to have a Grand Strategy and a Core Strategy or what is called a Core Strategy. (Buchari, 2018) Almost every month MSMEs in the Jember Lor area continue to increase, more people choose business as a way to gain financial income for the family. However, MSME business is still carried out conventionally without any thought for the development of the business. As explained above, assistance is needed for MSME business actors who are willing to become respondents to gain knowledge about marketing strategies in order to increase profits and ensure that their business can survive and develop.

Developments in this global era bring many changes that require a company to have human resources that can compete in current developments. This research aims to determine the existing HR development strategy at the Nelongso Bangkalan Fried Chicken restaurant. The method used in this research is qualitative with data collection techniques in the form of observation, interviews and documentation. The sample in this study used purposive sampling technique. Managers and staff employees were the samples (informants) in this research. The technique used to test the validity of the data is using the triangulation technique. The results of this research show that implementing appropriate HR development strategies can increase employee productivity and company competitiveness in facing the global era..  

This research aims to first determine and analyze the Lake Toba Tourism development strategy by the Lake Toba Authority Implementing Body. Second, to find out the results of the SWOT analysis of employee performance improvement strategies using the IFAS and EFAS matrices, important factors can be identified from both the external environment and the internal environment which are strengths, weaknesses, opportunities and threats for improving performance. The research method used in this research is descriptive qualitative, the author also uses SWOT analysis. SWOT analysis is the systematic identification of various factors to formulate company strategy. From the results of the analysis, a growth strategy or growth oriented strategy is obtained. This strategy indicates that the company is strong and able to continue to develop by taking advantage of existing opportunities. This strategy was chosen because the calculation results were in quadrant I where the total weighted score of strengths-weaknesses was 3.36 while the total weighted score of opportunities-threats was 3.314. Positions in this quadrant are very profitable and can be implemented optimally.

Warung Makan Mbah Sum is a business operating in the culinary sector which was founded in 1990 and produces food and drinks. The aim of this research is to find out and analyze the business development strategy carried out by Warung Makan Mbah Sum to increase its income. Warung Makan Mbah Sum is located on Jl Husnitamrin RT 08/RW 04, Saditan Brebes. This research aims to analyze and implement the marketing mix at Warung Makan Mbah Sum. Marketing mix variables consist of product, price, promotion and distribution. The method used is a qualitative descriptive analysis approach. Data sources were obtained from observation, interviews and documentation. The object in preparing this research is business development strategies to increase income at the Mbah Sum Saditan Brebes Food Stall. The results of research in the field state that the business development strategy carried out by Warung Makan Mbah Sum is increasing product variants, maintaining low prices, improving service quality, and using new sales concepts. The obstacles faced by Warung Makan Mbah Sum in developing its business are lack of operational management, lack of facilities for eating on site, and pressure from outside (competitors). If seen from a strategy perspective, Warung Makan Mbah Sum has been able to develop its business to increase income.    

Enhancing a city's competitiveness in the era of globalization requires harnessing local potential, particularly traditional health remedies. These remedies encapsulate unique knowledge of natural ingredients and healing techniques proven effective over centuries. Promoting the utilization and development of traditional health recipes not only enriches local culture but also improves the quality of life for communities. Cities can leverage their cultural and natural heritage by creating new economic opportunities through industries based on traditional health remedies, such as herbal products and natural medicines. In the long run, this contributes to the city's economic growth and competitiveness across various sectors. Empowering local potential through traditional health recipes is a sustainable strategy for winning the urban competition, enriching local culture, and promoting sustainable economic development by blending local wisdom with modern innovation.

This study aims to offer a model of mentoring the youth learning community in the Santo Gabriel Pulang Pisau Parish. The model is called the Youth Learning Community in assisting youth at Santo Gabriel Pulang Pisau Parish, as a means of cultivating the development of youth faith. This study also describes previous assistance used for mentoring youth at the Santo Gabriel Pulang Pisau Parish. This research uses a qualitative approach with descriptive methods. The research data was obtained using interviews conducted with 4 youths, 1 Senior OMK, 1 Catechist and 1 Priest. The data obtained was analyzed with the benefit of the "Miles" analysis method which was divided into three stages, namely reduction, data presentation, and drawing conclusions. Based on the results of the research, it was concluded that the mentoring program through the pastoral program had not been implemented optimally. This conclusion was based on the statement of one informant who revealed that "the assistance has been running so far, but programmatically through the parish program has not run optimally. Therefore, this research offers a model for youth accompaniment as a pastoral strategy to foster youth faith development.