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Islamic preaching (dakwah) employs various methods of communication, one of which is through written works. This study examines the preaching strategies found in Islamic written works through a case study of the author of the Nidzomi method, a method designed to facilitate madrasa students in learning religious sciences such as Tajwid, Fiqh, Nahwu, and Shorof. This research employs a qualitative approach using a case study method. Data were collected through in-depth interviews with the author, content analysis of the published books, and observations of how this method is received among students and educators. The findings indicate that the Nidzomi method has a unique appeal by combining the literary element of nadhom with a structured and easily memorizable learning system. Additionally, the preaching strategy through written works has successfully reached a broader audience, not only within madrasas but also on social media, where the method has gained wider recognition. This study affirms that Islamic preaching through written works is not merely a means of conveying knowledge but also an integral part of a more inclusive religious literacy strategy. The Nidzomi method has proven effective in helping students better understand Islamic subjects. However, challenges remain in its dissemination, particularly in adapting to different educational levels and ensuring accessibility beyond the pesantren environment. Therefore, this study recommends enhancing the promotion and digitalization of the Nidzomi method to make it more accessible to the younger generation in the digital era.

Islamic political preaching has become an increasingly significant phenomenon in Indonesia's socio-political landscape. Islamic political institutions develop various da'wah strategies that are adaptive to changing times, ranging from traditional approaches to the use of digital technology. This study analyzes the various da'wah strategies implemented by Islamic political institutions in Indonesia in broadcasting the teachings of Islam. The results show that effective strategies include the integration of Islamic values in the political agenda, the use of social media as a means of da'wah, a moderation approach in political communication, and a systematic cadre program. The main challenge lies in maintaining a balance between da'wah and politics so as not to be trapped in the politicization of religion, while the biggest opportunity lies in developing a moderate Islamic narrative that is relevant to the Indonesian context.

This study aims to determine the Implementation of Da'wah Management in Increasing the Motivation of Members of the Al-Ikhlas Taklim Assembly to Follow the Study at the Al-Ikhlas Taklim Assembly, Pahlawan Village, Kemuning District, Palembang City. This research was conducted at the Al-Ikhlas Taklim Assembly, Pahlawan Village, Kemuning District, Palembang City. The type of research used is descriptive research, the method used in this study is by observation and interview. This study consists of two types of sources, namely primary data and secondary data. To obtain data properly and as expected, relevant methods are used. Data analysis is an effort to achieve and systematically organize records of interview results, observations, and other documentation. To improve the researcher's understanding of the case being studied and make it a finding for others. Interactive analysis techniques according to Miles and Huberman are analysis techniques used to identify, categorize, and interpret qualitative data. Based on the results of the research conducted on the application of da'wah management in increasing the motivation of members of the taklim assembly to attend religious studies at the Al-Ikhlas Taklim Assembly, Pahlawan Village, Kemuning District, Palembang City and after going through the discussions that have been presented in the previous chapters supported by existing data and theories, it can be concluded that: The application of da'wah management at the Al-Ikhlas Taklim Assembly, Palembang is running well with effective planning, organizing, and evaluation, thus increasing the motivation of members to attend religious studies. Supporting factors for motivation include the desire to deepen religious knowledge, a comfortable environment, and relevant materials. Meanwhile, the inhibiting factors are concurrent activities and bad weather. Members of the taklim assembly are motivated to increase their faith, friendship, and be a good example for their families.

The role of leaders in da'wah institutions is very strategic in improving the quality of human resources (HR) who are the driving force of da'wah activities. Leaders function not only as directors of the organization's vision and mission, but also as facilitators of competency development, motivators, and role models in the implementation of da'wah values. This study aims to analyze how leadership styles, HR development strategies, and coaching approaches contribute to increasing the capacity of members in da'wah institutions. The research method used is descriptive qualitative with interview techniques and documentation studies. The results showed that adaptive, communicative, and value-based leaders were able to encourage significant individual and collective capacity building. Effective strategies include regular training, mentoring, empowering individual potential, and creating a supportive organizational culture. Thus, the success of a da'wah institution in achieving its goals is highly dependent on the effectiveness of the leader's role in fostering and improving the quality of human resources.

This research aims to analyze the implementation of da'wah management in community organizations in Kresek District, Tangerang Regency. The research focuses on the application of da'wah management functions including planning, organizing, actuating, and controlling in da'wah activities. The research method used is descriptive qualitative with data collection techniques through observation, in-depth interviews, and documentation. The research subjects were administrators of Islamic community organizations in Kresek District. The results showed that the implementation of da'wah management in community organizations in Kresek District still requires optimization, especially in the aspects of organizing and controlling. Da'wah planning has been carried out well through the preparation of short-term and long-term work programs, but there are still obstacles in organizing human resources and coordination between organizational elements. The implementation of da'wah programs runs smoothly despite challenges in adapting to technological developments. The supervision and evaluation system needs to be improved to ensure the effectiveness of da'wah programs. This research provides recommendations for strengthening organizational management capacity through da'wah management training and developing collaboration between community organizations.

cientific research entitled “Analysis of Gus Ahmad Rifai’s da’wah strategy in the gathering of Konco Ngaji towards increasing young people’s love for religion” aims to find out what is called the Konco Ngaji assembly and to find out the influence of the konco ngaji assembly on increasing the knowledge and manners of the congregation. This scientific research the writer did using a qualitative approach method. The source of scientific research material used is in the form of primary data by conducting observations and interviews with parties involved in the Konco Ngaji Assembly. The results of the scientific research carried out by the author are as follows: First, the Konco Ngaji Assembly is an assembly of knowledge that prohibits anything related to the Islamic religion, and also prohibits young people from loving Islam, which is guided by Gus Ahmad Rifai. Second, from the results of interviews with five members of the congregation who recite the Konco Ngaji, that this assembly has a major influence on changing the character and thinking of young people, making young people think more broadly and have Islamic morals, following the right path as taught by the Prophet Muhammad SAW.

Technology-driven Islamic propagation (da’wah) has emerged as a transformative paradigm in disseminating religious teachings in the digital age. The rapid advancement of social media platforms and artificial intelligence (AI) tools has significantly expanded the reach and influence of preachers, enabling more personalized and interactive engagement with diverse audiences. This study aims to explore innovative strategies in planning digital da’wah and to examine the challenges that arise, including the proliferation of misinformation, regulatory constraints, and the rise of underqualified digital preachers. Employing a qualitative approach through literature review and critical analysis of prior studies, this research highlights the potential of integrating data analytics, AI-based personalization, and digital media to enhance the effectiveness of Islamic messaging. However, it also underscores the pressing need for ethical frameworks and regulatory compliance to safeguard the integrity of religious content. The findings advocate for a structured, research-informed approach to digital da’wah that aligns with Islamic ethical principles while remaining adaptive to contemporary technological trends. Such an approach is essential to ensure that technological innovations serve as tools for meaningful religious engagement rather than sources of distortion or misinterpretation

The da'wah strategy carried out by Ust. Hanan Attaki on Instagram includes several important aspects, such as content form, communication style, and audience engagement. The da'wah content delivered is not only normative and rigid, but rather more on the storytelling approach that inspires many people. The communication style used is straightforward, relaxed, and close to the everyday language of urban teenagers. Consistency and frequency in delivering da'wah messages are very important in maintaining audience engagement. Ust. Hanan Attaki actively uploads content at least 3-5 times a week, which has built an important presence in maintaining audience engagement. Interactivity is also the main advantage of social media compared to conventional media. Ust. Hanan Attaki utilizes the comments, live, and Q&A features on his Instagram to interact directly with his followers. Overall, Ust. Hanan Attaki's da'wah strategy has shown an effort to harmonize Islamic religious values ​​and the growing digital culture. The content delivered is not only theological, but also touches on the psychological and social aspects of teenagers.

Controlling of da'wah activities is very important to ensure that the message conveyed is in accordance with the true teachings of Islam and does not deviate from the principles of sharia. In the era of globalization, the challenges faced in da'wah are increasingly complex. Various understandings and interpretations of Islamic teachings have emerged, which often cause conflict and division among the people. Therefore, supervision is the key to preventing ideological deviations and extremism that can damage the image and disrupt social harmony. This research was conducted using the literature study method, namely a research method that is carried out by reading and reviewing various written sources related to the topic being discussed. These sources can be books, scientific journals, articles, or other documents that are relevant to the theme of supervision in da'wah activities. Definition of Supervision Purpose of Supervision Challenges Risks of Da'wah Without Supervision (Controlling) Solutions in Resolving Various Existing Challenges Supervision of da'wah activities is crucial to maintaining religious harmony and national security. However, the challenges faced are very complex, covering regulatory, social, technological, and security aspects. Collaborative efforts are needed between the government, clerics, society, and technology to create an effective monitoring system without stifling freedom of expression. With the right approach, da'wah can remain a means of enlightenment, not a source of conflict.

Surah An-Nahl verse 125, which reads "Invite (mankind) to the way of your Lord with wisdom and good instruction, and argue with them in the best way," is a strategic foundation for understanding the concept of da'wah management. This verse identifies three key elements: wisdom (hikmah), good instruction (mau'izhah hasanah), and arguing in the best way (mujadilah bil-lattif). This research analyzes these three elements in the context of tarbiyah methodology, and examines the relevance of this concept in modern da'wah practice. Furthermore, this research highlights how the principle of wisdom in da'wah, as explained in Surah An-Nahl verse 125, requires an operational elaboration so that da'is can effectively implement it in various da'wah activities, including tabligh. Tabligh, as a form of da'wah bil lisan, utilizes the ability to speak to convey da'wah material to the community with various techniques that are wise and in accordance with the principles of wisdom, with the aim of comprehensively understanding Islamic teachings.

This article examines the implementation of da'wah organizations in pluralistic societies, highlighting the challenges and opportunities they present. Da'wah is important to convey religious values and guide people towards goodness. However, in such societies, differences in beliefs can cause social friction. Effective da'wah strategies are influenced by communication styles, methods, and societal contexts. Challenges include misunderstandings, negative stereotypes, and limited access to diverse communities. This article emphasizes the need for a dialogue-based approach and adapting to societal needs to promote peace in diverse environments. Understanding the intricacies of da'wah organizations can enhance interfaith understanding and community solidarity. Effective da'wah implementation can foster a harmonious society enriched by Islamic values in a pluralistic context.

In his research, the author focuses on three problem formulations, (1). What are the indicators used in evaluating the success of da'wah activities? (2). To what extent does the application of da'wah activity evaluation contribute to improving the quality of da'wah? (3). What are the supporting and inhibiting factors in the process of evaluating da'wah activities? This study uses qualitative research, namely research that aims to gain a deep understanding of (Implementation of Da'wah Activity Evaluation Aimed at Improving the Quality of Da'wah) Data collection techniques used in this study include: interviews, observations, and documentation. While the data analysis used is by using qualitative descriptive analysis using inductive techniques, namely data mining in the field, then data reduction and data presentation are carried out, then conclusions are drawn. The results of the study show that: Evaluation in da'wah communication provides an understanding that preachers (D'ai) need to assess and evaluate the communication process carried out. This aims to improve and increase the effectiveness of da'wah. Evaluation of da'wah activities is an important tool for improving the quality of da'wah communication. By conducting systematic evaluations, preachers can identify strengths and weaknesses in their approach, and adjust strategies to achieve better results in the future. Implementing effective evaluation and showing how evaluation can improve the overall success of the da'wah program.

The development of digital technology can change the way Islamic da'wah is conveyed, through social media platforms. Digital da'wah can make it easier to spread Islamic teachings more widely, in depth and easily accessed by various groups. However, behind this convenience, there are big challenges in aspects of Islamic law, especially related to the validity of information, ethics in preaching, and the potential for spreading teachings that are not in accordance with Islamic law. This research aims to examine the challenges of Islamic law in dealing with the digital da'wah phenomenon, especially in the spread of Islamic narratives on social media. The research method used is a literature study with a qualitative approach, which analyzes various literature related to Islamic law, ethics of da'wah, and the phenomenon of digital da'wah. The research results show that digital da'wah has great potential in spreading Islamic teachings, but also faces various challenges, such as a lack of supervision of Islamic content, the emergence of preachers without adequate knowledge, and the commercialization of da'wah which can obscure the essence of conveying Islam. Therefore, regulations and a deeper understanding of the principles of Islamic law are needed in preaching in the digital era so that da'wah.

The development of digital technology has brought significant changes to various aspects of life, including the dissemination of Islamic preaching. Social media and digital platforms have become the primary sources for young people to access Islamic information, whether from credible sources or unreliable ones. On one hand, digital preaching presents a great opportunity to convey Islamic teachings in a more creative and innovative way through various platforms such as YouTube, Instagram, TikTok, and podcasts. However, on the other hand, challenges also arise, such as the spread of inaccurate information and difficulties in distinguishing valid sources. This study employs a descriptive qualitative method with a phenomenological approach to understand the experiences of young people in accessing digital preaching and how they maintain their Islamic identity in the digital era. Data was collected through in-depth interviews with Muslim youth who actively engage with digital preaching, as well as literature reviews of various related studies. The findings indicate that digital preaching has a positive impact on enhancing young people’s understanding of Islam, particularly when presented in a manner that aligns with their characteristics. However, challenges remain in filtering accurate information and dealing with the broader influence of the digital world. This article discusses the effectiveness of digital preaching in shaping the Islamic identity of young people, the challenges involved, and the strategies that can be applied to make preaching more relevant and effective in guiding the younger Muslim generation. This study is expected to contribute to the development of more adaptive preaching strategies in the digital era.

The digital era has brought significant changes in various aspects of life, including building civic awareness. Islamic preaching as an effort to convey Islamic teachings and values has an important role in shaping characters and increasing public awareness of the rights and obligations of citizens, and also has a strategic role in instilling national values and social responsibility in a society that is increasingly digitally connected. By utilizing digital technology, preaching can be an effective means of spreading moral messages, ethics, and national values that are in line with Islamic teachings. Social media such as digital platforms, podcasts, websites, and so on make it easier for preachers to convey preaching more widely, so that they can reach various communities. This research was conducted through case studies and examining in more depth digital preaching activities through a particular institution or individual such as a YouTube account, digital preaching podcast or digital preaching community and observing public response to preaching content on social media. And analyzing the content by seeing to what extent the message that has been conveyed contains civic values such as tolerance, democracy and the rights and obligations of the state. Therefore, optimizing digital preaching is an urgent need in an effort to build a strong civic awareness based on Islamic values. Through digital communication such as educational content, preaching can increase individual awareness of their rights and obligations as citizens.    

The purpose of this study was to determine the rhetorical techniques used by mahasantri (students) in improving their da'wah (preaching) abilities at Ma'had Al-Jami'ah, UIN Sumatera Utara (UINSU). This research employs a qualitative approach, using data collection techniques such as interviews and direct observations conducted in the field. The study focuses on how rhetorical techniques influence the development of da'wah skills among mahasantri, with particular attention to their speaking abilities. During the research, various rhetorical techniques were identified, including the use of persuasive language, storytelling, metaphors, and repetition, which are commonly employed by mahasantri in their da'wah activities. These techniques are believed to enhance the clarity and effectiveness of the message being delivered, allowing mahasantri to connect more effectively with their audience. The results indicate that the mahasantri at Ma'had Al-Jami'ah have shown significant improvements in their speaking abilities due to the application of these rhetorical strategies. Moreover, these techniques help them in presenting religious teachings in a more engaging and impactful manner. The study also highlights the importance of developing communication skills through rhetorical techniques as a means to enhance the overall quality of da'wah. In conclusion, the research demonstrates that the use of rhetorical techniques plays a crucial role in strengthening the ability of mahasantri in delivering da'wah and improving their public speaking skills. The study recommends further development of such techniques in religious education to foster better communication between the preacher and the community.

Human resource (HR) development is an important aspect for the sustainability of Islamic missionary institutions. HR planning aims to ensure the availability of competent Islamic missionary personnel in accordance with the organization's needs. Evaluation is necessary to assess the effectiveness of HR performance in achieving Islamic missionary goals. This study uses qualitative methods with a documentary analysis approach. The results of the study indicate that good HR planning includes needs analysis, recruitment, development, and training of HR managers. HR assessment is an important tool for evaluating performance and improving the effectiveness of Islamic missionary activities. However, challenges in HR evaluation include the lack of an objective evaluation system, limited resources, and resistance to change. Wise HR change management can improve the quality of Islamic missionary activities, expand their reach, and increase the effectiveness of Islamic missionary institutions in facing today's challenges. This study recommends the importance of an objective evaluation system, better resource management, and continuous training to improve the competence of HR managers in Islamic missionary institutions.

This study aims to analyze the role and function of the TikTok application as a social media platform according to students of the Islamic Communication and Broadcasting (KPI) program at IAI AL-AZIS and to examine perceptions regarding its use as a medium for da'wah. This research employs a qualitative approach with a descriptive method. The study subjects consist of KPI students from the 2021, 2022, and 2023 cohorts. Data collection was conducted through interviews and documentation. The findings indicate that TikTok is perceived as a social media platform that plays a role in disseminating information, providing entertainment, fostering creativity, facilitating marketing, and shaping social and cultural trends. Perceptions of da'wah on TikTok are generally positive, with cognitive, affective, and conative components reflecting an understanding of its potential, interest in its content, and engagement in sharing religious messages. TikTok is considered an effective da'wah medium when content is presented creatively, communicatively, and in an easily comprehensible manner, with an emphasis on positive values that align with the communication patterns of the younger generation. Thus, TikTok holds strategic potential in supporting Islamic da'wah in the digital era.

Da’wah management is a discipline that discusses how da’wah activities can be carried out systematically, effectively, and sustainably. One of the most influential figures in da’wah thought is Sayyid Qutb, known for his revolutionary and activist approach. His ideas, mostly articulated in Fi Zhilal al-Qur’an, emphasize that da’wah is an effort toward social transformation, requiring the total implementation of Islam in life. This article explores how Sayyid Qutb’s da’wah concepts impact Islamic da’wah management. Using a qualitative approach and literature study method, this research highlights aspects of da’wah management, its roles and functions, and its relevance in the context of modern da’wah.

Children's da'wah at LPKA Class I Medan has an important role in building children's character with noble morals. Through creative and innovative preaching dynamics, children are taught religious values ​​that can be applied in everyday life. This research aims to analyze the dynamics of da'wah in building children's character in LPKA Class I Medan. This research uses a qualitative method with a descriptive approach. Data was collected through observation and interviews. The research results show that the dynamics of da'wah in LPKA Class I Medan is carried out using various methods, such as lectures, group discussions, educational games, and simulations. The preaching material taught includes the definition and types of uncleanliness, sources and examples of uncleanness, laws and procedures for purification, the role of cleanliness in faith, and application in daily life. Da'wah at LPKA Class I Medan has a significant influence on the formation of children's character. Religious values ​​conveyed through da'wah help children develop good personalities and noble morals. By implementing appropriate and consistent strategies, it is hoped that LPKA Class I Medan can become an effective educational institution in building the character of children who have noble character and faith in Allah SWT.