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This study examines youth slang (Jugendsprache) in the film Into the Beat (2020) through semantic and morphological approaches. The background of the research is based on the phenomenon of youth language development, which is dynamic, creative, and rich in socio-cultural meaning, yet often difficult for foreign speakers to understand. Youth language is chosen as the object of study because it reflects identity, group solidarity, and the communicative creativity of young people, and frequently appears in media, particularly films. The theoretical framework refers to experts’ perspectives on the characteristics of youth language, including the use of Anglicisms, abbreviations, metaphorization, and the formation of neologisms. The research method applied is descriptive qualitative, with data sources taken from the dialogues and subtitles of the film Into the Beat. The analysis is carried out based on Helmut Henne’s theory of youth language characteristics. The results reveal that youth slang in the film functions not only as a means of communication but also as a medium of emotional expression, lifestyle, and identity construction among German adolescents. Vocabulary such as alter, bro, krass, cool, and scheiße demonstrates creativity in morphological processes, including abbreviation, prefixation, and borrowing from foreign languages. The study concludes that youth slang plays an essential role in shaping characters, inter-character relationships, and the authenticity of the storyline. Furthermore, youth language reflects the evolving cultural and social dynamics of adolescents. This research is expected to contribute to linguistic studies, particularly semantics, and to serve as a valuable resource in German language learning by expanding vocabulary and fostering an understanding of authentic communication patterns among German teenagers.

This study explores the implementation of communication strategies in building personal branding on YouTube, with a particular focus on the micro-gaming content creator bioplazee. Using a qualitative approach, this research adopts a systematic literature review method by analyzing scientific journals, academic books, and other relevant sources published within the last five years. In addition, empirical analysis is conducted on the bioplazee YouTube channel to observe real-world applications of communication and branding practices. The study finds that communication strategies serve as a fundamental component in shaping audience perceptions, fostering engagement, and differentiating content creators in an increasingly competitive digital space. For micro-creators with limited resources (352 subscribers), authenticity and local cultural elements—such as using a Javanese accent and adapting to trending game themes—are found to be powerful tools for building a unique identity. However, the research also identifies gaps between theoretical models and practical execution, especially in maintaining message consistency, systematic content planning, and collaborative networking. These findings emphasize the importance of developing more structured, adaptive, and sustainable communication strategies for micro-creators to strengthen their personal branding, attract a loyal audience base, and achieve long-term growth in the dynamic landscape of digital content creation.

This study aims to explore guest experience as a benchmark for service quality in four-star hotels in Bali. Using a qualitative phenomenological approach, the research was conducted at two representative hotels, namely Four Points by Sheraton Bali, Kuta and The Anvaya Beach Resort Bali. Data were collected through semi-structured in-depth interviews with 20 guests who had stayed for at least one night within the past six months, online review analysis from platforms such as Booking.com and TripAdvisor, as well as participatory observations in service areas.The findings reveal that the dimensions of service quality most influencing guest experience include staff responsiveness, facility comfort, and the authenticity of services that integrate local culture. Guests appreciated staff friendliness and professionalism, room cleanliness, and personal touches such as being greeted by name or receiving special attention, which created positive emotional experiences. However, several weaknesses were also identified, such as delays in room service during peak hours and inconsistent maintenance of facilities. These results are consistent with the SERVQUAL model (Parasuraman et al., 1988), which emphasizes five key dimensions, but this study highlights the emotional experience dimension, which has been less explored in hospitality research in Bali. This study makes a theoretical contribution by broadening the understanding of the relationship between service quality and guest experience, particularly in the context of four-star hotels that are characterized by high service standards and intense competition. The practical implications suggest that hotel management should strengthen service personalization, ensure consistency in staff reliability and responsiveness, and enhance the integration of local cultural values as a differentiation strategy to increase competitiveness. Thus, guest experience can serve as a primary indicator that not only reflects service quality but also builds customer loyalty and strengthens the hotel’s positive image among both domestic and international tourists.

Pacu Jalur is a traditional longboat race of the Malay community in Kuantan Singingi, Riau, which has served as a symbol of local cultural identity since the 17th century. In the last three years, this tradition has gone viral on TikTok, reaching millions of international viewers through hashtags such as #pacujalur and #indonesianboatracing. This study aims to analyze the role of Pacu Jalur’s virality as an instrument of Indonesia’s cultural diplomacy in the digital era. The method used is literature study with a thematic analysis approach, combining theories of soft power, digital cultural diplomacy, and cultural identity. The results show that Pacu Jalur’s virality expands cultural exposure to global audiences and strengthens local identity, while simultaneously highlighting the collective values of solidarity, teamwork, and aesthetic traditions embedded in the longboat race. At the same time, this phenomenon raises potential risks of cultural distortion due to commercialization, over-simplification of meaning, and the dominance of digital content logic that prioritizes visual appeal and entertainment value over historical and spiritual dimensions. These findings underscore the dual nature of viral cultural content: as both an opportunity for cultural diplomacy and a challenge for authenticity preservation. Therefore, this research highlights the importance of digital literacy, strategic collaboration between cultural stakeholders, and adaptive policy frameworks to ensure that the viral presence of Pacu Jalur on global digital platforms reflects authentic cultural values and serves as a sustainable instrument of Indonesia’s soft power in the contemporary international arena.

This research presents a phenomenological inquiry aimed at deconstructing the conventional marketing paradigm and offering a deeper understanding of alternative practices. It specifically explores the anti-marketing strategy grounded in Islamic values as implemented at Warung Jendil Mbah Yamah, a traditional micro, small, and medium enterprise (MSME) located in Blitar, East Java. Employing a qualitative approach combined with a phenomenological method, the study gathered rich and nuanced data through several techniques, including in-depth interviews with nine carefully selected informants, participatory observation over an extended period, and systematic documentation studies. The thematic data analysis conducted by the researchers revealed that the warung’s anti-marketing strategy rests firmly on three interconnected pillars: (1) a strong reliance on organic word-of-mouth  communication rather than paid advertising, (2) the deliberate creation of an authentic, personal, and inclusive customer experience that builds emotional bonds with visitors, and (3) the consistent integration of Islamic ethical values into every aspect of business operations. These findings provide a meaningful theoretical contribution by synthesizing the concepts of anti-marketing and Islamic entrepreneurship into a new model of “authentic marketing,” where ethical and spiritual values serve as the strategic foundation for long-term sustainability. In practical terms, the results offer guidance for the broader development of MSMEs in Indonesia, showing that authenticity, ethical commitment, and adherence to core values can represent a stronger and more sustainable competitive advantage than conventional promotional strategies.

Kotagede, one of the historic districts in Yogyakarta, boasts a rich cultural and architectural heritage that makes it a prominent destination for walking tours. Walking along its historic alleys, traditional buildings, bustling markets, and local life offers visitors an authentic cultural tourism experience. However, the current design of walking tours in Kotagede still tends to emphasize historical narratives and architectural visualization, leaving the multisensory potential of the area underutilized. This study aims to analyze how tourists perceive sensory experiences (visual, auditory, olfactory, gustatory, and tactile) during walking tours in Kotagede and to identify the most dominant elements that shape such experiences. The research employed a descriptive, qualitative approach, utilizing in-depth interviews, participatory observation, and documentation. The participants consisted of 32 tourists who had just completed a walking tour, selected through purposive sampling. The findings reveal that visual experience is the most dominant sensory element, particularly through traditional architecture and historic buildings. Auditory elements, such as birdsong and market activities, enrich the atmosphere, while tactile experiences with building materials provide authenticity and strengthen tourists' emotional connection with local history.Meanwhile, olfactory elements, such as the aroma of spices, incense, and aged wood, contribute to the overall ambiance, though occasionally disrupted by unpleasant odors from waste. Gustatory experiences are often encountered during tours of local culinary products, demonstrating strong potential as markers of cultural identity, although they are not yet fully integrated into the tour itinerary. These findings highlight a gap between Kotagede's multisensory potential and the existing design of the walking tour. Therefore, the development of more holistic sensory-based walking tours is necessary to enhance visitor satisfaction while reinforcing Kotagede’s cultural identity as a meaningful heritage destination.

Mail management in higher education institutions, particularly at the Nurul Fikri Integrated Technology College (STT), is still carried out manually or conventionally. This process involves physically recording and distributing letters, which in practice often creates various obstacles. Some common obstacles include the long time required to manage letters, the risk of document loss or damage, and the high possibility of errors in letter numbering. Furthermore, the document validation process is also less effective due to the lack of a system that supports electronic signatures or digital verification of document authenticity. Based on these conditions, this study aims to design and develop a digital system that can help manage letters more efficiently and securely. This system is designed not only to speed up the administrative flow of correspondence but also to simplify the document validation process through the application of digital technology. Thus, this system is expected to reduce administrative errors, increase work efficiency, and ensure the security and validity of official documents. The method used in this study is Design Thinking, which consists of five main stages: empathize, define, ideate, prototype, and test. This approach enabled researchers to deeply understand user needs, explore various alternative solutions, and create an intuitive and user-friendly interface design for all parties involved in the administrative process. The research results showed that the designed system can accelerate the administration process for official letters and documents. The embedded superior features include digital validation and electronic signatures integrated with QR Code technology, thus providing a higher level of transparency and security in document management within the university environment.

The existence of a new design of this sortali is able to provide satisfaction to users in Batak Toba cultural events themselves. This writing aims to tell an interesting design in the more modern development of sortali. The design results in the form of a documentary video that provides information related to the existence of a new design on sortali that is ready to be used for major Batak Toba cultural events, especially weddings. The new design of sortali in Batak Toba culture brings fresh perspectives to the traditional accessory, which has long been a symbol of cultural pride and identity. The updated design not only maintains the core values of Batak Toba craftsmanship but also integrates modern touches that cater to the preferences of today’s younger generation. This innovative approach is expected to meet the demands of Batak Toba cultural events, where authenticity and tradition are highly valued, while also introducing a more contemporary aesthetic that appeals to a wider audience. The documentary video serves as an informative tool to highlight this evolution in sortali design. Through engaging visuals and interviews with local artisans and cultural experts, the video offers an in-depth look at the process of redesigning this iconic piece of cultural attire. It sheds light on the challenges and successes of merging tradition with modernity, demonstrating how the new design respects Batak Toba heritage while embracing innovation. By featuring real-life applications of the redesigned sortali in major cultural events, especially weddings, the video illustrates its functionality and versatility in contemporary settings. Moreover, the design of the new sortali is not just about aesthetics; it is also a statement about preserving cultural heritage in the face of modernization.

This study aims to describe the effectiveness of tajwid learning and its influence on the Qur’an reading ability of grade XII RPL 2 students at SMKN 1 Wonosobo. The research employs a qualitative method with a descriptive-analytical approach. Data were collected through classroom observation and interviews with both the teacher and selected students. The findings indicate that the tajwid learning process in grade XII RPL 2 has been quite effective, as it is conducted in accordance with the established rules of tajwid. The use of varied teaching methods, particularly those emphasizing reading practice, has positively influenced students’ ability to recite the Qur’an correctly. Most students are able to read fluently, observe the proper length of vowels, and articulate the letters according to their correct makhraj. Nevertheless, a small number of students have not yet fully mastered the application of makharijul letters consistently, thus requiring further guidance and practice. Overall, tajwid learning in this class contributes significantly to the improvement of Qur’an reading skills, both in terms of fluency and accuracy. Furthermore, this study highlights that mastery of tajwid is crucial for preserving the authenticity of Qur’anic recitation as well as enhancing students’ understanding and appreciation of the Qur’an. Therefore, tajwid instruction not only develops technical reading skills but also plays an important role in fostering religious and spiritual values among learners.

The digital age has brought significant transformations to various sectors, including religious scholarship, where traditional structures of authority are being challenged by the rise of digital media and influencers. This study explores the implications of digital disruption in the Islamic context, focusing on how digital platforms are reshaping authority and epistemic legitimacy. In particular, the emergence of "religious digital creatives" is analyzed, highlighting how these influencers, often with little formal training but significant digital communication skills, have redefined religious authority. This shift away from traditional scholars, such as the ulama, who have been the custodians of religious knowledge, raises concerns about the authenticity and quality of religious teachings disseminated online. The study also examines the role of algorithm driven platforms, like AI-driven tafsir apps, and their impact on Islamic legal derivation and interpretation. While these platforms enhance accessibility, they also present challenges related to standardization and authenticity. By comparing traditional Islamic epistemology, which balances divine revelation, human reason, and scholarly rigor, with the decentralized authority of digital platforms, the study underscores the need for maintaining scholarly integrity and moral responsibility in the digital era. The research also highlights the importance of community trust in traditional scholarship, which is undermined by the lack of accountability in digital content. Ultimately, this study provides a framework for understanding the evolving relationship between Islamic epistemology and digital media, offering recommendations for preserving the core values of traditional scholarship while embracing the opportunities of digital innovation.

Putri salju is a popular Indonesian cookie traditionally served at various events. It is typically made from wheat flour, powdered sugar, egg yolks, peanuts, cashews, fat, and milk powder. In this research, putri salju was innovated by using mocaf flour as a substitute for wheat flour. The aim of this research is to determine: 1) the potential of mocaf flour as a substitute for wheat flour through organoleptic tests; 2) the best formula for substituting mocaf flour with wheat flour; and 3) the nutritional content of putri salju made with mocaf flour. The research method used is an experimental approach, which involved testing on 30 respondents, and the data were analyzed using one-way ANOVA in the SPSS program. Nutritional content was tested through chemical analysis in the laboratory. The results of this research are as follows: 1) The characteristics of the putri salju are light yellow, neatly crescent-shaped, free from the mocaf aroma, with a sweet and savory taste, crispy texture, and fine crumbs. 2) The average score for organoleptic tests was 3.41, with criteria such as light yellow color, neatly shaped crescent, no mocaf aroma, sweet and savory taste, moderately crispy texture, and fine crumb. 3) Based on laboratory tests, every 100 grams of putri salju contains 365.30 kcal, with 66.80% carbohydrates, 8.71% protein, 7.08% fat, and 3.02% moisture. These findings indicate that mocaf flour can be a viable substitute for wheat flour in making putri salju without compromising the taste, texture, or nutritional quality, making it a suitable option for consumers seeking gluten-free alternatives while maintaining the authenticity of this traditional snack.

This community service activity aims to improve the community's understanding and skills in recognizing the authenticity of rupiah currency, especially among MSMEs. With a better understanding, it is hoped that MSMEs can avoid losses due to questionable currency and optimize their income. The community service method used was a focus group discussion to identify the problems, potential, and needs of MSMEs in Sirnabaya Village. The immediate impact of this activity is an increase in early detection skills for counterfeit money in the community. In the long term, it is hoped that this will reduce the rate of counterfeit money circulation in the target area.

This study aims to analyze the influence of content marketing and live streaming on purchasing decisions for fashion products among Generation Z users of the TikTok platform. In the era of digitalization and social media dominance, TikTok has emerged as one of the most influential platforms shaping consumer behavior, particularly for the younger generation. The research adopts an associative quantitative approach using a questionnaire survey distributed to 102 respondents who actively use TikTok for fashion-related content. The collected data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) using SmartPLS 4 to test the hypothesized relationships between variables. The results indicate that both content marketing and live streaming significantly and positively affect purchasing decisions. The path coefficients of 0.361 for content marketing and 0.521 for live streaming demonstrate their substantial contribution. Furthermore, the research model yields an R-squared value of 0.640, suggesting that these two independent variables collectively explain 64% of the variance in purchasing decisions among Generation Z. In addition, the validity and reliability tests confirm that all constructs fulfill the eligibility criteria, reinforcing the robustness of the measurement model. These findings emphasize that content-based marketing strategies, when designed to be engaging, interactive, and visually appealing, are highly effective in fostering consumer interest and driving purchase intention. Live streaming, in particular, serves as a powerful marketing tool by offering real-time interaction, product demonstration, and a sense of authenticity that resonates strongly with Generation Z’s consumption patterns. The implications of this research highlight the strategic importance for fashion brands to optimize their digital marketing practices by integrating creative content marketing and live streaming features on TikTok.

This research aims to design and implement a website-based E-Presence information system with geolocation integration in the Technical Implementation Unit (UPT) of the Situbondo Job Training Center (BLK). This system was developed as a solution to problems that arise in the manual attendance mechanism, which is prone to recording errors, data manipulation, and delays in recapitulation of the attendance of trainees. By applying the Waterfall approach as a software development methodology, this research goes through several important stages, namely needs analysis, system architecture design, coding, quality testing, and maintenance. Key features developed in the E-Presence system include attendance validation based on GPS location to ensure the authenticity of the user's position, real-time attendance data recording that is stored directly to the database, and automated reporting that simplifies the administration and attendance evaluation process of trainees. The use of this technology is expected to increase the effectiveness, efficiency, accountability, and transparency in the management of attendance data, while supporting the implementation of modern information systems in regional job training institutions. The results of the implementation show that the E-Attendance system is able to provide several significant benefits, including increasing the accuracy of attendance data, reducing the potential for fraud, accelerating the recapitulation process, and supporting decision-making in training activities. In addition, this system also provides added value in the form of increased trust in attendance administration management because the transparency of the data produced can be monitored directly. Thus, the design of a website-based E-Presence information system with geolocation integration at BLK Situbondo has proven to be effective in overcoming the problem of manual attendance, while contributing to improving service quality, technological innovation, job training governance, and strengthening digital transformation in the education and training sector.

This study aims to analyze the role of authenticity in branding communication conducted by Key Opinion Leaders (KOLs) and its impact on consumer trust, emotional engagement, and brand loyalty. Employing a library research approach, data were collected from scholarly literature published between 2021 and 2025 relevant to authenticity, brand communication, and KOL-based marketing. The analysis reveals that authenticity serves as a key element linking brand values to positive audience perceptions, which subsequently influence brand equity and purchase intention. Furthermore, this research highlights that authenticity in digital marketing is not merely a rhetorical claim but a relational practice that shapes how consumers evaluate credibility and trustworthiness. Strategic communication practices such as narrative storytelling, transparent sponsorship disclosure, and value alignment significantly strengthen the credibility of both KOLs and the brands they represent. Authentic storytelling allows audiences to connect with the personal experiences of KOLs, thereby enhancing identification and fostering long-term engagement with the brand. However, this study also identifies several challenges in maintaining authenticity, including risks of over-commercialization, inconsistencies in message delivery, and misalignment between KOL identity and brand values. When audiences perceive exaggerated promotional tactics or lack of transparency, their trust can diminish, ultimately weakening brand loyalty. Therefore, the sustainability of authenticity requires continuous monitoring, adaptive strategies, and consistent ethical practices in brand communication. The findings affirm that authenticity is both a strategic differentiator and a fragile asset, requiring deliberate and sustained management in the competitive digital marketplace. By recognizing authenticity as a multidimensional construct—encompassing transparency, value congruence, and emotional resonance—brands and KOLs can collaboratively enhance audience engagement while preserving credibility. This research contributes to the development of more effective branding communication strategies through KOLs and offers practical guidance for marketers to navigate authenticity challenges in an era dominated by digital interactions and consumer skepticism.

This study aims to examine creative strategies for fiction writing involving collaboration between humans and AI (ChatGPT) in the Kompasiana blogger community in Semarang. Using a qualitative approach, this study collected data through in-depth interviews with four informants active in AI-assisted fiction writing. The interviews revealed a shift in the role of AI, where AI no longer functions solely as a technical tool but rather as an imaginative partner collaborating with writers in the creative process. During the writing process, writers negotiated with AI regarding style and story structure, and reflected deeply on their creative process. They also faced ethical dilemmas, particularly regarding the originality and authenticity of their work, arising from the use of AI technology. While AI writers provided new ideas and inspiration, they also demanded further considerations regarding copyright and author credibility. These findings were analyzed using the theories of Extended Mind, Distributed Cognition, and Reflective Practice to understand the dynamics of human-machine interaction in a creative context. This study proposes a dialectical and symbiotic model of creative interaction, in which writers and AI influence each other in producing fictional works. This model emphasizes that AI-assisted fiction writing is not just about efficiency in producing work, but also a process of redefining creative agency. This research demonstrates how human-machine collaboration in digital literacy can change our perspective on creative roles and ethics in the world of writing. Furthermore, this research explores the impact of AI use on the learning process of writers within the blogging community. AI, in this case ChatGPT, not only contributes to the final product but also plays a role in broadening the writer's insight into writing techniques, idea exploration, and character development.

This research investigates the cultural significance of the transformation in the Ngaben ceremony, a central cremation ritual in Balinese Hindu tradition, focusing on the shift from traditional firewood-based methods to modern gas-based cremation practices. The Ngaben ceremony holds profound religious, philosophical, and social meaning, symbolizing the liberation of the soul from worldly ties and its journey to the afterlife. In recent decades, technological advancements and socio-environmental considerations have prompted many communities in Bali to adopt gas cremation systems, offering greater efficiency, reduced environmental impact, and lower operational costs. Using a qualitative ethnographic approach, this study draws on in-depth interviews, participant observation, and document analysis to explore how this transition affects cultural meaning, community values, and religious interpretations. The research compares the symbolic elements embedded in traditional and modern methods, examining how changes in materials, process duration, and ceremonial aesthetics influence the perceived authenticity and spiritual significance of the ritual. Findings reveal that while some community members view the adoption of gas cremation as a pragmatic adaptation that aligns with contemporary needs, others express concern about the erosion of cultural heritage and the diminished role of traditional craftsmanship. Furthermore, the study highlights the adaptive strategies employed by Balinese Hindu communities to integrate modern technology while preserving essential spiritual values, such as maintaining ritual sequences, symbolic offerings, and priest-led prayers. The analysis underscores that cultural transformation within religious practices is not a simple replacement of old methods with new ones, but rather a process of negotiation between tradition and innovation. Ultimately, this research contributes to broader discussions on cultural resilience, religious continuity, and the dynamic interaction between technological change and sacred tradition in contemporary Balinese Hindu society.

This study explores the influence of live streaming mode on the purchase intention of tropical fruits among consumers in Henan, China, in the context of the rapid growth of e-commerce. Live streaming has emerged as a dynamic and interactive platform that enables real-time engagement between sellers and buyers, offering visual product demonstrations and instant feedback opportunities. The research focuses on three critical factors affecting purchase intention: perceived trust, perceived value, and perceived risk. A quantitative research design was employed, collecting data from 392 participants through structured questionnaires. The analysis indicates that interactive communication, transparent information sharing, and authentic presentations during live streaming significantly enhance perceived trust and perceived value. Higher perceived trust fosters a stronger sense of reliability toward sellers, while increased perceived value motivates consumers by highlighting product quality, freshness, and fair pricing. Furthermore, effective live streaming strategies can substantially reduce perceived risks related to product authenticity, quality uncertainty, and transaction security, creating a more favorable purchase environment. The results suggest that the integration of engaging storytelling, professional product showcasing, and active audience interaction serves as a catalyst for influencing consumer attitudes and behaviors toward purchasing tropical fruits. This study enriches the existing literature on live streaming commerce by highlighting its psychological and behavioral impacts on consumer decision-making. In practical terms, the findings offer actionable insights for marketers and fruit sellers, emphasizing the importance of building trust, delivering genuine product experiences, and minimizing risks to maximize purchase intentions. These strategies are particularly relevant for agricultural e-commerce in Henan, where live streaming can bridge the gap between rural producers and urban consumers. Overall, this research provides both theoretical contributions to the study of digital co sumer behavior and practical guidance for optimizing live streaming as a competitive marketing tool in the fresh produce industry.

Indonesia is one of the countries with a high rate of hoax news dissemination in the world, particularly through social media, which has a wide reach and high speed of information distribution. This phenomenon poses serious challenges to information literacy and the quality of democracy, requiring collective efforts to address it. One emerging initiative is citizen journalism conducted through the Instagram account TurnBackHoax.id, managed by the Indonesian Anti-Slander Society (MAFINDO). This study aims to identify the elements of citizen journalism developed by this account in preventing the spread of hoax news. The research method used is descriptive qualitative, with the primary data source being posts on the TurnBackHoax.id Instagram account. Data were analyzed to uncover the roles, processes, and strategies used by the account managers. The results show that the account managers are ordinary citizens who are members of MAFINDO, not professional journalists, but have received training in identifying and verifying suspected hoax information. They utilize reports from the public, source tracing, and digital verification techniques to determine the authenticity of news. The TurnBackHoax.id account actively publishes its findings on social media, complete with explanations and evidence to confirm whether information is factual or hoax. Research findings indicate that identified hoaxes cover a wide range of areas, including social, cultural, political, and economic issues. This activity reflects the practice of citizen journalism, which positions the public as active subjects in the production and distribution of accurate information. In conclusion, TurnBackHoax.id plays a significant role in building a healthy information ecosystem in Indonesia. This initiative demonstrates that active citizen participation in journalism can be an effective strategy to reduce the spread of hoaxes, improve digital literacy, and strengthen community resilience to disinformation.

This study examines the role and challenges of evidence management in the criminal justice system in Indonesia, focusing on issues such as damage, loss, and inconsistency of evidence, which can significantly impact the evidentiary process and the outcome of criminal trials. Effective evidence management is crucial in ensuring the integrity of the legal process and upholding justice. The study employs a normative legal approach using statutory and conceptual methods to analyze the legal provisions that govern the confiscation, storage, and handling of evidence, specifically referring to Article 39 of the Indonesian Criminal Procedure Code. This article sets forth the procedures for evidence confiscation by law enforcement authorities and outlines their responsibilities in maintaining and presenting the evidence in court. A major concern in the management of evidence is the potential damage or loss of evidence during the investigation or trial stages. Such issues undermine the validity of the evidence and can lead to unjust verdicts, affecting the principle of fairness in the criminal justice process. Additionally, inconsistencies in how evidence is handled, including mislabeling or failure to maintain chain-of-custody records, can raise doubts about the authenticity of the evidence and erode public trust in the legal system. This study highlights how these problems directly impact the judicial outcomes and the overall credibility of the justice system in Indonesia. Furthermore, this study discusses the challenges faced by law enforcement agencies and legal professionals in returning evidence that does not conform to its original condition. The return of damaged or improperly handled evidence not only violates the principle of justice but also affects the accused's right to a fair trial.