Publication Search

This research was conducted to measure the brand equity of four geprek chickens in Serang, namely Geprek Bensu Serang Timur, Ayam Geprek Bun Bun Pakupatan Serang, Ayam Geprek Panglima, and Ayam Geprek Labbaik Chicken Pakupatan Serang. The population in this study were Geprek Chicken consumers in Serang. Using Aaker’s 4 variable method, namely brand awareness, brand association, impression of quality, and brand loyalty. The results of this research revealed that Ayam Geprek Bensu east Serang had the brand awareness that was most remembered by respondents, the brand association for Ayam Geprek Bensu east Serang was the most positive, and brand loyalty was the highest. Meanwhile, Ayam Geprek Labbaik Chicken has the impression of the best quality.

Bullying is a form of violence that occurs in teenagers. Bullying is a form of violent behavior with the power to hurt a person or group verbally, physically or psychologically. The impact that victims of bullying have is having various mental problems and physical health complaints. Therefore, social support from the family is really needed by victims of bullying. This research is a qualitative study which aims to obtain an overview of family social support for adolescent victims of bullying so that they can restore their social functioning and regain trust. himself so that he can carry out his role in society as usual. The data source selection technique used in this research uses Qualitative methods using verbal data obtained by researchers can reveal information in more depth. So, researchers can describe the psychological dynamics of victims of bullying behavior among teenagers at school. Where the approach cannot be expressed by numbers or quantitatively.  The research results show that social support has an important role in protecting victims of bullying from psychological and physical illnesses. However, support from the family has several inhibiting factors, including rejection and withdrawal from the victim. Apart from that, family busyness, indifference or ignorance are also factors inhibitor.

This research aims to explore public responses regarding the existence of mental health applications. This research was conducted using descriptive qualitative phenomenological methods. This research uses a phenomenological approach with data collection techniques using focus group discussions and interviews. The object of this research was students aged 16-22 years and who had experience with mental health. The data obtained came from 8 people in FGDs and 16 people in interviews with a trial period of 3-4 weeks. The results of the research show that the user interface has an effect on the user's perspective, application performance has an effect on the intention to use it continuously, emotional release has an effect on changes in individual behavior.

The use of information technology, especially e-commerce, has brought about fundamental changes in the way business is conducted. This article presents a literature review of how business development can be achieved through implementing e-commerce strategies. E-commerce not only provides greater access to consumers but also opens up new opportunities for business actors to increase operational efficiency, optimize supply chains, and expand market share. The discussion began by detailing recent developments in e-commerce technology and their impact on business transformation. Next, the focus is placed on business development strategies that can be implemented by business people to optimize the benefits of e-commerce. This research highlights the importance of adaptation and innovation as key elements in facing changing market dynamics. By understanding the potential of e-commerce and implementing the right strategies, businesses can gain a significant competitive advantage and achieve long-term success.

The objective of this research is to understand the role of the marketing mix in shaping the school’s image. The research employs a qualitative descriptive method, involving school environment observation and interviews. From the research, it can be concluded that SDN 10 Pantoloan actively contributes to branding its school image. By delivering educational services with considerations from the marketing mix, SDN 10 Pantoloan can maintain its standards in creating a positive image. The school is able to showcase achievements, both academic and non-academic, provide better interaction with the community, and offer the necessary facilities to support a better school image 

Education plays a crucial role in the life of every individual, especially during childhood. Therefore, educational institutions need to develop effective marketing strategies to attract new students. The focus of this research is to evaluate the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula with the aim of increasing interest from new students.The method used in this research is qualitative with a case study approach. Data collection is conducted through in-depth interviews with various stakeholders, including the school principal, teachers, and parents. The research results indicate that Kalukubula Preschool Branch Kalukubula employs several educational marketing strategies, involving the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion. The findings of this research reveal that the educational marketing strategies implemented by Kalukubula Preschool Branch Kalukubula have successfully increased interest from new students through the development of quality educational programs, innovation in the learning system, improvement of facilities, and effective promotion

The aim of this community service is to improve the skills of students at SMK Negeri 2 Kutacane in maximizing Media Marketplace Technology. Where these skills can provide benefits to students in improving their skills in entrepreneurship and increasing income. The problem faced by the service team is the lack of insight by students in using Marketplace Technology. Participants who took part in the activity were students and student supervisors in the school's BLUD program who were active in using their smartphones. In this digital era, all activities are online. With optimal knowledge, matters will be easier both within the school environment and outside parties. There is a lot of potential for students at school that can be promoted online. Several marketplaces can be an option according to your needs. This community service activity not only explains the material but also directly provides practice via the participants' smartphones. BLUD students must have high creativity in improving a more decent life, improving and advancing the school. Students and the local environment will experience many things if they master the use of smartphones optimally and truly according to their needs. The most important thing is that the income based on purchases will increase. The participants were very enthusiastic about participating in the activities, both delivering material and training in the use of Marketplace Technology.

Banjarmasin City Regional Regulations Concerning Non-Smoking Areas is a rule made by the Government to reduce violations committed by the community, but in reality there are still many who violate these rules. In this service activity, we discuss the effectiveness and factors that occur in the field. This activity focuses on two problem formulations, namely, how effective is the Banjarmasin City regional regulation Number 7 of 2013 concerning non-smoking areas in university areas in Banjarmasin, what are the factors that influence the effectiveness of Banjarmasin City regional regulation Number 7 of 2013 concerning non-smoking areas.

The aim of the community service activity is "Socialization and Education of Sharia Banking Products for UMKM". This socialization aims to educate about sharia banking products so that they can know and understand sharia banking products so that it is hoped that a lot of knowledge and information will be absorbed by respondents, in this case are UMKM actors in Tanah Grogot. During educational outreach related to Sharia Banking, the team distributed questionnaires to respondents or participants in the socialization for UMKM actors to analyze based on the answers of respondents who attended the socialization. From the results of the socialization, the understanding of UMKM actors towards Islamic banks is sufficient. This can be proven by 15 respondents or (83.33%) who answered Yes, Fairly Understand. This shows that of the 18 UMKM actors who attended the socialization, they had sufficient understanding regarding Islamic banks and The Products. This means that the education that has been provided by the community service team has been quite successful in increasing the insight and knowledge of UMKM players and it is hoped that it can increase public awareness, especially UMKM players in Tanah Grogot, to carry out minimum savings transactions at sharia banks. Apart from that, one of the biggest obstacles in Sharia Bank transactions is the lack of available ATM networks, which makes UMKM players still hesitant to become interested in becoming Sharia Bank customers. This was proven by the UMKM players who attended the socialization, 9 respondents or 50% still Hesitance to become a sharia bank customer is due to the fact that the ATM network is not large, which is one of the factors why there are still many who are not interested in becoming sharia bank customers. From the results of the community service activity "Socialization and education of sharia banking products for UMKM in Tanah Grogot" it can be concluded that the presenters were able to educate the UMKMs who attended the socialization very well. This was proven by 11 respondents or 61.11% who responded that the material presented by the lecturers related to sharia banking product education was very good so that UMKM players could gain understanding and knowledge about sharia banking contracts and products which they hoped would be equipped with this knowledge. applied in sharia-based economic life.

Hospital service quality management is a crucial aspect of the healthcare service system, aimed at ensuring that every patient receives safe, effective, and high-quality care. In the era of global competition and rising patient expectations, hospitals are required not only to provide adequate healthcare services but also to continuously and sustainably improve the quality of their services. Good quality management assists hospitals in identifying, measuring, and improving areas that require enhancement, as well as ensuring compliance with service standards set by accreditation bodies and regulators. With effective quality management, hospitals can reduce medical risks, enhance patient satisfaction, and ultimately strengthen the institution's reputation. This approach also plays a vital role in optimizing resource utilization and improving operational efficiency, which ultimately contributes

This community service activity aims to provide an understanding of the basics of preparing financial reports for students of SMK Al Washliyah Pasar Senen 1 Medan. An understanding of the preparation of financial statements, although in a simple way, is needed for Vocational High School (SMK) students, to apply the theory gained in college. The method used in this community service activity is in the form of training from lecturers to students of SMK Al Washliyah Pasar Senen 1 Medan. From this training activity, it can be seen that the students of SMK Al-Falah understand the material presented by the lecturer, as can be seen from the enthusiasm of the students in the questions asked. This activity is expected so that students can understand how to record and prepare reports, so that when they enter the community, they are able to adapt well.

This community service activity aims to provide an understanding of the basics of preparing financial reports for students of SMK Swasta Setia Budi Abadi Perbaungan. An understanding of the preparation of financial statements, although in a simple way, is needed for Vocational High School (SMK) students, to apply the theory gained in college. The method used in this community service activity is in the form of training from lecturers to students of SMK Swasta Setia Budi Abadi Perbaungan. From this training activity, it can be seen that the students of SMK Al-Falah understand the material presented by the lecturer, as can be seen from the enthusiasm of the students in the questions asked. This activity is expected so that students can understand how to record and prepare reports, so that when they enter the community, they are able to adapt well.

The purpose of this research is to find out; the level of ability to learn English with the discussion method at SMAN 12 Pekanbaru, especially in class XI. The use of the discussion method in learning English affects the seriousness and activeness of students. This study uses a quantitative approach with the method of discussion. The subjects in this study were students of class XI.1 at SMAN 12 Pekanbaru in the academic year 2023/2024 consisting of 35 students consisting of 14 male students and 22 female students. The data collection technique was carried out by direct observation during the implementation of the class XI.B teaching process which took place in several meetings. And by conducting observations with English teachers about learning through the use of discussion methods and observations to students. This research consists of pre-stage, stage I and stage II. Each implementation passes through four stages, namely preparation, observation, and reflection. The use of small group discussions is carried out through controlled discussions. In its application, the researcher found that the small group discussion strategy was good for use in the learning process

Currently, people still often make mistakes when it comes to getting, using, storing and disposing of medicines correctly. This can cause undesirable things to happen in treatment such as drugs that cannot function optimally, drugs that are used incorrectly, drugs that are not stored properly and careless disposal of drugs. These undesirable things can of course be detrimental to people when using drugs. Indonesians are famous for their habit of self-medication, namely taking medicine without a prescription to treat minor illnesses. Self-medication is an option that many people choose. Self-medication, which is the term for self-medication, is one of the steps that people can take to maintain their health. So it is necessary to provide outreach about DAGUSIBU medicine. By providing knowledge about the importance of handling medicines through DAGUSIBU and Gema Cermat, it is hoped that the community in Jenetallasa Hamlet, Pallangga sub-district will get a proper understanding about medicines and drug abuse can be avoided and treatment will be more appropriate in the community. DAGUSIBU is the most important thing because knowledge is one way to be able to use medicine, store, obtain and dispose of medicine according to the DAGUSIBU concept. The knowledge category includes the ability to recall from memory specific and general things, methods and processes or remember a pattern, structure, symptom or event. According to WHO, drug use is said to be rational if the patient receives drugs that suit their clinical needs, in doses according to their needs.

Muhammadiyah, Wiradesa branch, Pekalongan Regency, has a General Health Advisory Council (MPKU). Muhammadiyah is an organization that cares about the condition of society, namely the health condition and economic condition of the community. MPKU holds blood pressure, blood sugar, uric acid, cholesterol and free health education activities. , the location of the activity was centered in one of the Muhammadiyah/Aisyiyah Mayangan Branches, Wiradesa District, Pekalongan Regency. The Wiradesa Branch of the Muhammadiyah Public Health Advisory Council requires medical personnel to participate in carrying out these community service activities. The aim of this community service activity is Early Detection of Non-Communicable Diseases by providing health services in the form of checking blood pressure, blood sugar, uric acid, cholesterol and free health education

Malnutrition is a condition of lack of nutrition for a certain period of time so that the body will break down food reserves under the fat layer and organ layers. MPASI methods are divided into two, namely conventional MPASI, which is fed with a spoon, and the Baby Led Weaning (BLW) method, where the child eats with his own hands. The aim of this community service is that it is hoped that parents can increase their knowledge regarding Baby LED Weaning as an effort to improve the nutritional status of toddlers at the Pattingaloang Community Health Center. This research method uses an experimental design with a one group pretest-posttest approach. The study population was mothers who had toddlers aged at least 6-12 months. Sample collection used purposive sampling technique. results of intervention group research with a sample size of 20 children. The results of the study showed that the difference in the average knowledge score of the pretest and posttest groups was 16.5 with a p value = 0.0001 < α where it was concluded that there was an influence of LED Weaning education as an effort to improve the nutritional status of infants and toddlers at the Pattingaloang Community Health Center.

Aedes aegypti is the main vector of dengue hemorrhagic fever. Every year it is estimated that 390-400 million dengue infections occur throughout the world, and 270 million of them occur in Asia, including Indonesia. In Indonesia, dengue cases have spread to all provinces. Based on data from the Ministry of Health, in 2022, the number of dengue cases will reach 131,265 cases. The number of dengue fever deaths reached 1,135 cases with 73% occurring in children aged 0-14 years. So far, dengue fever has been prevented using a fogging program with chemicals and supported by the community who also use chemical mosquito repellents. However, using chemical mosquito repellents is very dangerous for human health. This education aims to provide knowledge to the public regarding how to prevent dengue fever by using plants as an alternative mosquito repellent and as a means of preventing dengue fever. The methods used in this education are lectures and assessing knowledge regarding dengue fever and mosquito repellent plants using questionnaires. The results of the education show an increase in public knowledge regarding dengue fever and mosquito-repellent plants with a mean score of 60 to 85. In conclusion, there is a need for education regarding the prevention of dengue fever and the use of mosquito-repellent plants around us.

The traditional food and beverage industry in Medan, Indonesia, is undergoing significant changes as Industry 5.0 technology becomes more integrated. This research explores the impact of this transformation through data analysis from 143 traditional culinary businesses. The focus is on evaluating the extent to which Industry 5.0 has been adopted, identifying factors that drive or hinder its adoption, and analyzing how this affects business operations and customer experiences. We utilized Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the relationship between business characteristics, workforce readiness, Industry 5.0 adoption, and its implications for operational and customer experiences. We used descriptive statistics to understand demographic and technological profiles, while measurement model evaluation demonstrated the validity and reliability of our survey. Path analysis and bootstrap analysis were employed to confirm relationships, while fit model evaluation, R², and Q² provided insights into overall model robustness. Our findings contribute to academic knowledge, provide guidance for business owners in making strategic decisions, and establish standards for future research on Industry 5.0 adoption in the traditional sector.

Degenerative diseases are chronic diseases that affect a person's quality of life. There are various degenerative diseases that should be treated as early as possible, such as diabetes mellitus, high blood pressure, heart stroke and other degenerative diseases. Indonesia bears a double burden of disease in the health sector, namely infectious diseases are still rampant and coupled with chronic degenerative diseases. Efforts to promote health are very important in efforts to prevent degenerative diseases in adolescence. This health promotion is carried out in adolescents because of the unhealthy lifestyle of adolescents, this can be seen from the smoking habits of adolescents and the habit of eating unhealthy foods or snacks carelessly, lack of consumption of vegetables and fruits, and minimal physical activity such as sports in efforts to prevent degenerative diseases in adolescents. The purpose of this activity is to increase knowledge about the prevention of degenerative diseases among adolescents and as an effort to overcome the problem of the emergence of degenerative diseases in adolescence. The results of community service activities show an increase in average knowledge from 6.61 to 13.80 and an increase in attitudes from 9.61 to 14.47. Community service activities can be carried out well, this is seen from the smooth running of the event and the participation of teenagers. Improving the quality of health needs to be done by raising awareness and increasing education for teenagers about preventing degenerative diseases.

Access to justice is a fundamental right that is still difficult to reach by rural communities, including in Deme Dua Village and Bubalango Village. Paralegals play an important role in providing legal assistance for people who have limited access to professional advocates. This study aims to analyze the strengthening of the role and function of paralegals in improving access to justice in the two villages. The research method used is a qualitative approach with a descriptive method to understand the dynamics of paralegals' roles in resolving legal disputes and the challenges they face. The results showed that paralegals contribute to legal education, conflict resolution through mediation, and legal assistance for vulnerable groups. However, they face obstacles such as limited resources and lack of recognition from the formal legal apparatus. In conclusion, strengthening the role of paralegals can improve access to inclusive justice in rural communities, but needs policy support and more systematic training.