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The Break Even Point (BEP) analysis can be used by company management to determine product pricing, establish minimum sales, set sales targets, and plan desired profits. The objective of this research is to analyze the determination of the selling price of a production item using the Break Even Point (BEP) method. This research was conducted using a quantitative descriptive method through a cas study approach that employed Break Even Point (BEP) analysis calculations. The results of this research indicate that for the rice flour product of PT AMM, the Break Even Point (BEP) is reached at a sales amput of Rp. 2.129.816.330,-. At this break event point, the selling price of the product is determined to be Rp. 36,975,-, with a total quantity sold of 57,600 units. The sales level, with a variable expense ratio of 87%, allows the company to set the selling price of the product at the break even point (BEP) unit itself is 57.610 units that need to be sold. PT AMM has a profit target of Rp. 20.000.000,- must be made. This is because of the high variable costs; therefore, to achieve a high profit target, additional variable costs must be incurred.

Catfish farming is a new livelihood being developed by the people of Lubuk Bendahara Timur village, Rokan Hulu district, Riau province. However, this effort faces challenges in terms of the use of expensive factory pellets, which account for about 60-70% of the total production cost. To overcome this problem, an alternative solution is proposed by producing fish pellets independently by utilizing palm oil waste in the village. Through this community service program, appropriate technology transfer was carried out for Lubuk Bendahara Timur villagers by empowering the local community in producing fish pellets independently. The implication of this program is the increased knowledge in optimizing the utilization of palm oil waste for fish pellet production, so as to reduce production costs, increase income, and manage waste effectively.

Augmented Reality (AR) technology has emerged as a transformative tool in the e-commerce industry, enhancing the online shopping experience by offering interactive and immersive features. This study explores the impact of AR on consumer behavior, focusing on key factors such as trust, satisfaction, purchase decisions, and customer loyalty. Through a user experiment, participants interacted with AR-integrated e-commerce platforms, testing features such as virtual try-ons and product visualizations in real-world contexts. The results revealed that AR significantly enhances consumer trust, with more realistic and accurate product visualizations increasing confidence in both the product and platform. Customer satisfaction was also notably higher after interacting with AR features, with users reporting a more engaging and enjoyable shopping experience. Furthermore, purchase intention was positively influenced by the ability to visualize products and receive real-time, interactive feedback. Repeated exposure to AR led to increased customer loyalty, as participants expressed a higher likelihood of returning to use AR tools in future shopping experiences. These findings suggest that AR provides a strong competitive advantage for e-commerce platforms, enabling them to differentiate themselves in a crowded market by offering personalized, engaging, and trust-building shopping experiences. This research also highlights the practical implications for e-commerce businesses, recommending the integration of user-friendly and interactive AR features to enhance engagement, satisfaction, and decision-making. Future research should explore the broader applications of AR across industries and consumer segments to further understand its potential to revolutionize online shopping.

Controlling the production process is very important in improving product quality, especially in out of the box businesses. This research aims to find out how to control the production process in this business to improve product quality. To be able to answer the problem formulation in the research, qualitative analysis techniques were used, namely the data reduction stage, data presentation and drawing conclusions. The results of data analysis show that the company has not been able to control the production process properly.    

In the current era, digital marketing has become one of the marketing strategies used by business people today, digital marketing has become a solution for business people to expand their business environment, both micro and macro business people. The aim of this research was to determine and analyze digital marketing strategies in marketplaces (Shopee and Tokopedia) to market products and identify existing strengths, weaknesses, opportunities and threats using SWOT analysis. The method used in this research is qualitative. Simple Rapoviaka has just created a marketing strategy through the Shopee marketplace and Tokopedia to increase its market share, implementing digital marketing carried out by CV. Rapoviaka simple aims to increase sales. This is because consumers are wider, closer, and check the quality and reputation of products, using online transactions. This could be an example for other MSMEs, where CV. Rapoviaka Simple itself is still distributing its products to its marketing partners, namely Palu souvenir shops offline and now they are selling  

UMKM Terez Collection have experienced a downward sales trend and very drastically after the Covid-19 pandemic. The aim of the research is to determine the Terez Collection's marketing strategy and the obstacles faced in increasing its sales value. This type of qualitative descriptive research uses a purposive sampling method. Data collection methods are observation, interviews and literature study. Data analysis involves data collection, reduction, presentation, drawing conclusions and verification. The market segment being worked on is teenage women aged from teens to adults, lower middle class. Meanwhile positioning has not been carried out and understood well. The research results show that the product in consumer perception has good quality in its class, is varied and meets consumer wants. The pricing strategy is quite good and competitive. The promotional strategy is still conventional so that the distribution channel is still one channel, namely conventional. The location of production and management of UMKM in production centers is an added value. Distribution is carried out through wholesalers and retailers. The obstacle faced is that the owner does not understand digital marketing well, and has not taken advantage of opportunities through product innovation. Suggestions for local governments to facilitate and encourage the return of the Binong Jati knitting center, to help facilitate financing for product innovation and training. Terez Collection is advised to increase knowledge and carry out digital marketing as an effort to expand the market.

Introduction: Digital transformation in the agricultural sector has become an urgent need to increase efficiency and productivity, especially in tropical regions that are rich in natural resources but face challenges in adopting technology. Purposed: To analyze the socio-economic factors influencing the adoption of precision agricultural technology by farmers in tropical agro-ecological areas. Research method: A quantitative approach with an explanatory survey design was used in this study, with a sample consisting of crop farmers selected randomly. The independent variables analyzed include age, education, income, land area, access to credit, and participation in farmer groups, while the dependent variable is the level of adoption of precision technology. Results: Logistic regression showed that education, income, access to credit, and participation in farmer groups have a significant impact on the adoption of precision technology. In contrast, land area did not show a significant effect on technology adoption. Access to credit and education had a very strong influence on the adoption decision, followed by income and participation in farmer groups. This study suggests the need for improving access to education, providing adequate financing schemes, and empowering farmer groups to enhance the adoption of precision agricultural technology in tropical areas. Thus, policies supporting precision agriculture technology are expected to improve productivity and sustainability in the region.  

The growth of creative economy based on local culture has become a significant driver for advancing local communities. Karang Taruna Karangtempel, as part of the local community, has great potential to develop their creative economy by leveraging the richness of their local culture. However, constraints in entrepreneurship knowledge, market access, and youth involvement hinder the optimization of this potential. The objective of this socialization activity is to empower Karang Taruna Karangtempel to become a catalyst in the development of a sustainable local economy. Through youth empowerment and cultural preservation, it is expected that the local community can experience tangible benefits from the creative economy integrated with local values. The implementation method of this community service activity involves three main stages: (1) Planning and preparation; (2) Socialization and counseling; (3) Evaluation and feedback. Local culture-based creative economic outreach activities for Karang Tempel Youth Organization, it is hoped that it can improve entrepreneurial skills and active participation of the younger generation for community empowerment. Introducing a creative economy based on local culture invites the younger generation to pay attention to the abundant resources in the surrounding environment to choose and make into products that can be used as effective alternative products that have high added value.

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

The digital transition in various fields including the economy, provides opportunities for MSMEs to conduct research on marketing strategies that are now being developed to participate in the transformation of the marketing economy. Social media is often utilized to increase brand awareness, and even support business growth. Instagram is the most popular social media platform utilized by business owners to promote their products. The research methodology used in this research is a qualitative research design that produces descriptive data. The data collection method of this research is by conducting observations, interviews, and documentation. A business must implement a marketing strategy to ensure that their marketing activities are successful, this is the most important aspect of a marketing strategy. The results of interviews conducted directly show that the digital marketing strategy implemented by Bancreps has succeeded in increasing user satisfaction on Instagram. The digital marketing strategy implemented by Bancreps includes planning, implementing, and monitoring to increase sales of the company's products.

This research discusses the implementation materials Of comic-based teaching. This research aims to develop teaching materials for fantasy story texts based on local wisdom in the form of digital comics to improve the learning outcomes of fifth grade elementary school students. This research is research and development (R&D). In this research and development, researchers used the ADDIE method, Analysis, Design, Development, Implementation and Evaluation. The results of the development research show that the digital comic teaching materials based on local wisdom for grade V elementary school students produced are said to be very feasible. This is proven by the media expert validation results showing a very good category (96%) from the average validator. The material expert validation results show a very good category (96%) from the average validator. Linguist validation results show a very good category (98%) from the average validator. The results of the student response product trials showed the very good category (87.5%) and the results of the teacher response product trials showed the very good category (94%). In the evaluation of the test results, students obtained an average result of 89.71 with a percentage score of 90% with very good criteria with details of 28 students completing. This comic is a good idea for language learning based on students' interests and talents to improve their learning. The research results are proof that digital comic teaching materials based on local wisdom are very feasible and can be used as learning materials that can improve student learning outcomes.

The aim of this research was to determine the quality control analysis of processed Rapoviaka Simple chocolate products with total quality control (tqc). The research was carried out through direct observation of all stages of rapoviaka chocolate production, starting from selecting raw materials to the final packaging process. Quality data is obtained through measuring various parameters such as texture, taste, aroma and visual appearance of the product. Quality control analysis is carried out using statistical tools in the form of check sheets, histograms, Pareto diagrams, control maps c. The research results show that the implementation of TQC is effective in improving product quality. After carrying out analysis using the Simple Rapoviaka Chocolate C Control Map, it can be said to be under statistical control. This is because the defect proportion (CL) value is within the expected range, between the specified UCL (Upper Control Limit) and LCL (Lower Control Limit). In other words, the Rapoviaka Simple chocolate production process is within the established statistical control limits. By paying attention to each stage of production and implementing strict quality controls, variability in products can be reduced significantly. This research provides an important contribution in the context of developing a quality control system in the food industry, especially for processed chocolate products.  

This study evaluates the effectiveness of natural materials as antimicrobial agents in the treatment of freshwater fish diseases, with the aim of offering a safer and more sustainable alternative to synthetic chemicals and antibiotics. Using the literature review method, this study analyzed relevant current scientific articles. Results showed that extracts of betel leaf, neem leaf, cinnamon essential oil, basil essential oil, aloe vera, and propolis had significant antimicrobial activity against freshwater fish pathogens such as Flavobacterium columnare and Aeromonas hydrophila. Betel leaf extract and cinnamon essential oil showed inhibition rates of up to 85% and 82%, respectively. The advantages of using natural ingredients include environmental safety, reduced risk of antimicrobial resistance, and immunostimulating effects in fish. However, challenges such as ingredient availability, cost, and standardization still need to be addressed. This study suggests the development of natural ingredient-based products, standardization and quality testing, further research, and training for fish farmers. Collaboration between stakeholders is also important to reduce dependence on antibiotics. In conclusion, natural ingredients have great potential as effective and environmentally friendly antimicrobial agents in freshwater fish health management.    

This study aimed to evaluate the effect of three feeding methods-manual, automatic, and sensor-based-on the growth and feed efficiency of White Snapper (Lates calcarifer). The research was conducted from April to July 2024 in fish farming ponds in North Nias. The research method used was a field experiment with a complete randomized design (CRD) which was analyzed using ANOVA test to compare the significant effects of each feeding method. The results showed that the sensor-based feeding method produced the highest average fish weight growth (3.85 g/day) with the best feed conversion efficiency (FCR) (1.25), significantly superior to the manual and automatic methods (p < 0.05). The sensor-based method proved to be more efficient in meeting fish feed requirements precisely, improving feed efficiency and reducing operational costs. Based on these results, the use of sensor-based technology in the feeding system is recommended as an innovative solution to improve the productivity and sustainability of White Snapper aquaculture.

In Indonesia, public awareness of the Internet has grown very rapidly. Especially for students, teachers and other communities. Technology is present and has become part of human life, as if someone cannot work without smartphones, tablets and computers which are production tools for modern technology. Apart from that, the increasing popularity of the Internet among the public has led to the proliferation of internet cafe businesses in several cities in Indonesia. , one of which is Medan City. Cyber ​​Net is a place that facilitates people in using the internet as a medium for playing online games as well as a medium for seeking information and learning. The aim of the research was to create a comfortable gaming place that would attract the attention of e-sports users. By using a qualitative approach, it is hoped that this research can produce a design that not only pays attention to beauty and aesthetic aspects, but also pays attention to the appropriate and comfortable position and layout.

This study aims to evaluate the effect of grafting and budding techniques on the growth and success of avocado (Persea americana) plant propagation. Grafting and budding techniques are vegetative methods commonly used in horticultural plant propagation to maintain the genetic quality of the parent plant. The study was conducted using avocado plants with grafting and budding techniques on the rootstock. The parameters observed included the level of success of unification (compatibility rate), shoot growth rate, survival percentage, and growth in stem diameter and plant height during a certain period. The results showed that the grafting technique provided a higher success rate than the budding technique on certain varieties, with a survival percentage reaching 85%. However, the budding technique showed advantages in the parameter of shoot growth rate, especially on varieties with specific or better environmental adaptation. This study shows that choosing the right propagation technique, depending on the characteristics of the variety and environmental conditions, is a key factor in supporting the success of avocado plant propagation. These findings are expected to be a reference for farmers and researchers in optimizing the production of high-quality avocado seedlings.

Competition in the industrial world after the impact of Covid-19 has become fierce competition. Many companies choose to increase effectiveness and efficiency by implementing digitalization in production and sales activities. PT. Megarhizo Ega Persada is a company that is developing, a company whose main production is liquid organic fertilizer under the brand "Megarhizo". Production activities still use manual bookkeeping processes. So it takes a long time for distribution from the warehouse to the production location. Miscalculations often occur in warehouses resulting in inappropriate production targets, due to insufficient or expired materials due to being in the warehouse for too long. This problem often occurs because the recording process is not thorough and results in stock buildup or stock shortages in the warehouse. So we need a system that can easily and quickly manage data so that these things don't happen again. Digitalization of the sales process is a solution to this problem, fertilizer products are products that are different from other production, because fertilizer is a product that is monitored so the price of fertilizer should not burden the public. By digitizing sales, companies can directly monitor stock and products sold from each distribution location to the resellers. So the number of products sold and prices can still be monitored, besides that the company can also find out the effectiveness of fertilizer production.

This research aims to analyze the usage of the BRIMEN application and its impact on the ease of performance of Credit Administration Officers (ADK) at the Pasuruan Branch Office of PT Bank Rakyat Indonesia (Persero) Tbk. The research method used is qualitative method with a participatory approach and descriptive research type. Data were obtained through observation, interviews, and direct documentation in the field. The results show that the BRIMEN application facilitates ADK officers in various tasks such as scanning customer documents, uploading files to the system, and archiving physical files. Although still in the refinement stage, BRIMEN provides time efficiency and flexibility for officers, who previously performed processes manually. In conclusion, BRIMEN has provided benefits in improving the work efficiency of Credit Administration Officers (ADK) at the Pasuruan Branch Office. Although further refinement is needed, this application has the potential to be continuously developed to enhance productivity and operational efficiency.

XYZ is a multi-disciplinary company operating in the fields of mining contracts, engineering, procurement and construction as well as oil and gas services. This business entity, which has been established since 1972, has a strong commitment to Occupational Safety and Health (K3) which has become a culture in every element of the company. Basically, K3 is an effort to prevent/avoid/reduce accidents by stopping/removing/eliminating risks (risks). K3 is one of the requirements for increasing employee work productivity, this is closely related to achieving work or production targets. This research was conducted at the company PT. XYZ in the Balikpapan area. The aim of this research is to measure the level of employee concern for K3, with the efforts that the company has made through the rewards system, digitalization and audio-visual campaign methods. The research population is employees of PT. XYZ in the Balikpapan area. Sampling was carried out using a two-stage multi-stage cluster random sampling technique. The first stage is separated based on department cluster; Asset Management, SHE, SCM, HCBS, and Finance. The second stage is PT employees. XYZ is separated based on work environment stratification; office and field. Respondent data was analyzed with SEM-PLS using Smart PLS 3.0 software. The model developed illustrates that the rewards system, digitalization and audio-visual campaigns have a positive influence on worker safety motivation and indirectly influence worker safety behavior through worker safety motivation which acts as a mediating variable. Meanwhile, work safety motivation has a positive effect on work safety behavior.    

The apple cider vinegar fermentation process requires careful monitoring and control of variables such as pH, alcohol content, and amount of acetic acid.  This research adopts Fuzzy Logic Control by utilizing the MQTT communication protocol, pH, alcohol and water pump sensors, as well as solenoid valves and DC motors as actuators.  This Internet of Things (IoT) based solution provides real-time monitoring information on the fermentation process.  The results showed that the test system succeeded in maintaining a stable pH of around 3.9-4.0 during the initial stages of fermentation, while industrial data showed greater variations.  Alcohol content increased consistently in the test system, in contrast to the spike on day 7 in industry data.  At the formulation stage, the pH dropped to 3.68 in the test system, while the industry maintained 3.70.  At medium and slow mixing stages, the test system showed a significant decrease in pH and a consistent increase in alcohol.  At the harvest stage, the pH was lower in the test system compared to industrial, with slightly higher alcohol content.  Test results show that the implementation of this system can reduce the fermentation process time by up to 2 days faster compared to conventional methods.  This conclusion shows that IoT-based systems are able to provide better control and monitoring than conventional systems, so they have great potential for wider adoption in the apple vinegar fermentation industry to increase production effectiveness.