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This study discusses the design of a promotional video for Tinctori by implementing marketing 5.0 to enhance the effectiveness of marketing sustainable products. Tinctori is a fashion company that utilizes natural dyes, supporting the concept of sustainable fashion and the Sustainable Development Goals (SDGs). However, its current promotional strategy has not been optimal in capturing the attention of its target audience, particularly the upper-middle-class consumers who are environmentally conscious. The findings indicate that applying cinematography in promotional videos can enhance visual appeal, audience engagement, and understanding of Tinctori’s sustainability values. The designed video showcases the natural dyeing process with artistic, transparent, and emotional visuals, strengthening brand identity and increasing consumer purchase interest. Evaluations from videography experts and the target audience confirm that the video effectively conveys the sustainability message and raises awareness of environmentally friendly fashion.

The growth of the urban population has led to a shortage of agricultural land. This has led to an increase in urban agriculture, including hydroponics. The purpose of this research is to find out the partnership mechanism between hydroponic family farm and PT Puspa Agro Farm Sukabumi. This research uses descriptive analysis method found that the partnership between hydroponic family farm and PT Puspa Agro Farm is plasma core pattern. This pattern describes the assistance to hydroponic family farms from PT Puspa Agro farm. This is done to produce high quality plants and meet the criteria.  The types of plants are pakcoy mustard, pagoda mustard, curly lettuce, and romaine lettuce for each plant. Family farms establish partnership relationships through the Inti-plasma mechanism. The partner company guides the production process of partner farmers so that they can provide quality vegetables in accordance with the SOPs that are applied. The partnership pattern between Family Farm and PT Puspa Agro is a core-plasma mechanism. The plants produced are pakcoy mustard, pagoda mustard, curly lettuce and roamine lettuce. The benefits of the nucleus-plasma partnership pattern are that it can improve in economic and technical terms. Family Farm plants are of high quality and can meet consumer criteria.

The presence of Cash Waqf Linked Deposit (CWLD) in 2023 which is used for education is a development point for productive waqf, where previously the government had issued Cash Waqf Linked Sukuk (CWLS) as a waqf instrument with various uses including in the sustainable development sector, as well as the encouragement for the Islamic financial industry in secreening financing to protect the environment. Because of this, a special study is needed regarding whether CWLD can be used for sustainable development according to Indonesian law. This scientific work is included in normative jurisprudence, so that in compiling descriptive analysis used with a literature study approach, utilising legal sources of legislation and other scientific works. The research results obtained, namely The opportunity to apply CWLD benefits to the sustainable sector is supported by a legal structure that has synergised to develop waqf. Regulations issued by agencies and the Islamic financial industry. The legal culture of gotong royong that has been rooted in society is an additional value in the development of waqf. However, the weakness lies in the absence of CWLD product development in the sustainable development sector and the absence of specific regulations governing CWLD. The next challenge is to maintain the synergy between stakeholders in the legal structure, formulate specific regulations related to CWLD, and increase the inclusion and literacy of Islamic finance through socialisation, so that the development of productive waqf and the Islamic finance industry can continue to increase.

Community Service activities are carried out in Mojowatesrejo Village, Kemlagi District, Mojokerto Regency with the target of understanding about Harmonization of Industrial Relations to the Development of Industrial Technology. The main purpose of this activity is to increase insight and knowledge about the harmonization of industrial relations to the development of industrial technology in Mojowatesrejo Village. In order to obtain and support a conducive working atmosphere working together to build productive partnerships. Therefore, socialization carried out in Mojowatesrejo Village, Kemlagi District, Mojokerto Regency is very important to do. The other objectives include to provide understanding to be able to build a good and appropriate communication with the Industrial Revolution 4.0. Provide an understanding of the importance of improving morale and discipline for employees because of digitalization and its impact on employment. Provide understanding to avoid all forms of industrial conflict to ensure industrial peace by providing a better standard of living and working for workers, namely legal intelligence in responding to the industrial revolution 4.0.

Public health is a fundamental pillar of regional development as it directly affects the quality of life, productivity, and social welfare of the community. At the local level, the village head (lurah) plays a strategic role in encouraging community participation and coordinating public health programs. This Community Service Program (PKM) aims to analyze the role of the village head in improving public health through a public administration approach in Bumi Ayu Subdistrict, Dumai City. The methods applied in this program include counseling, training, simulation, and free health screening services using an educational approach. The activity was conducted on July 20, 2024, at STIA Lancang Kuning Campus and involved more than 100 participants from various community groups. The results indicate an increased public awareness of the importance of regular health check-ups and early detection of non-communicable diseases such as hypertension, diabetes, cholesterol, and uric acid disorders. In addition, the program strengthened the roles of the village heads, Posyandu cadres, and PKK members in supporting community health services. The discussion reveals that the success of public health programs at the subdistrict level is strongly influenced by participatory, collaborative, and responsive local leadership. This PKM activity is expected to serve as a model for strengthening the role of local government in promoting sustainable community health development.

Tourism refers to a series of travel activities undertaken by individuals or groups from their place of residence to various destinations solely for leisure purposes, excluding work-related or income-generating motives. The tourism industry holds significant importance as it contributes to foreign exchange earnings, facilitates transactions amounting to trillions of rupiah, generates employment opportunities, and fosters product development. This study adopts a quantitative approach, employing a questionnaire administered through Google Forms for data collection. Data analysis is conducted using SPSS version 25. The population size is undetermined, with non-probability sampling employed as the sampling technique. The sample comprises 96 individuals who exhibit an interest in or intend to visit Keranggan ecotourism village, having accessed information about it via social media. The research findings reveal an R-Square value of 0.708, indicating that 70.8% of the variance in visiting interest can be explained by destination image and electronic word of mouth variables. Specifically, the study highlights the significant and positive influence of destination image on visiting interest, as well as the positive impact of electronic word of mouth (e-WOM) on the same

The workplace is where tasks are carried out to produce goods and services. The implementation of Occupational Health and Safety (OHS) programs in a company can support the improvement of workforce productivity, thereby yielding benefits automatically. The research population consisted of 737 individuals, namely all employees registered as hospital staff, while the research sample consisted of 10 individuals who have authority in implementing the Occupational Health and Safety Management System (OHSMS) at the Hospital in Makassar City. The research was conducted using qualitative survey methods through purposive sampling. Data were collected through interviews and direct observations. The results of this research examined commitments and policies, planning, organizing, and implementing OHS at the Hospital in Makassar City. Commitments and policies from leadership regarding OHS implementation already exist and are documented, but they have not been effectively socialized to all elements in the hospital. OHS planning at the Hospital in Makassar City has been conducted before program formulation, including data collection and priority setting. Organizing is done by forming the PK3RS organization. OHS implementation is carried out in the form of training, socialization, and provision of personal protective equipment, but still in very minimal quantities. Evaluation and review have not been carried out because the implementation of OHS at the Hospital in Makassar City has only been running for about 6 months. Recommendations for management include strengthening commitments to improve PK3RS performance, ensuring the provision of qualified PK3RS personnel, and communicating OHS to all levels of management, employees, patients, and hospital visitors.

In this research, researchers developed innovations in the use of technology-based learning media in mathematics learning. Based on searching for problems in the field, researchers found the monotony of the learning process and the lack of interest in mathematics learning, especially in class V fraction material. From the above problems, it is necessary to have learning media that can be interesting and fun for students. This research aims to determine the suitability and readability of students in the Smart App Creator mathematics learning media for class V elementary school fractions. The type of research used is Research and Development (RnD), which researchers have modified into 7 stages, namely: searching for potential and problems, data collection, product design, design validation, design revision, product testing, and product revision. In the research instrument, the researcher used a questionnaire, with test respondents on 2 class V teachers and 11 class V students. Data analysis techniques in this research used qualitative and quantitative. The results of the research developed by Android-based media applications in mathematics learning material for fractions in class V elementary school using Smart App Creator are in terms of material experts the percentage is 85.83% with a decent level of validity, in terms of media experts the percentage is 88.67% with a decent level of validity, in terms of linguist percentage 78.67% with a decent level of validity. In the media readability questionnaire, students got a percentage of 92.5% with a very decent level of validity.

This research aims to determine the simultaneous and partial influence of work discipline and work environment on the work productivity of employees in the production department of the company CV Putra AR Ciamis. The research method used is a quantitative research method with a survey approach. The sampling technique used saturated samples with a sample size of 70 people. The data collection technique uses an offline questionnaire. The data used is primary data. The analytical tool used in this research is multiple regression using SPSS 25. The research results show that simultaneously work discipline and the work environment have a significant effect on productivity. Partially, work discipline has a significant effect on work productivity. Partially, the work environment has a significant effect on work productivity.

Economic growth is a top priority for every country. Economic growth is used as an important indicator to assess economic performance. Population growth, unemployment rate, and inflation rate are considered important factors that influence economic growth. This research aims to analyze the influence of population, unemployment and inflation on economic growth in Central Kalimantan Province. The Vector Error Correction Model (VECM) method is used to analyze short-term and long-term relationships between these variables. The research results show that in the short term, inflation, unemployment and population do not have a significant effect on Gross Regional Domestic Product (GRDP). However, in the long term, only unemployment and population do not show a significant influence on GRDP. This research contributes to understanding the dynamics of economic growth and provides insight for policy makers in Central Kalimantan Province to formulate effective strategies for sustainable development.

As marketing strategies evolve, digital marketing is becoming increasingly integral to contemporary marketing approaches. Various promotional tactics, including social media marketing, live streaming, and online customer evaluations, are being utilized by companies to attract consumer interest in purchasing products. This study aims to examine the impact of social media marketing, live streaming, and online assessments on purchasing interest in The Originote products on the Shopee platform. The study population consists of The Originote's Instagram followers, with a sample size of 117 respondents. Data analysis is conducted using SPSS 26, encompassing validity and reliability assessments, classical assumption tests, multiple linear regression analysis, f-tests, and t-tests. The findings of the study suggest that while social media marketing (X1) does not significantly influence purchasing interest, live streaming (X2) and Customer online Review (X3) exhibits a significant impact on purchasing interest.

Ujungalang Village is a lagoon island located in Segara Anakan. Because of this geographical condition, Ujungalang Village has different types of plants from those on the mainland. One of the plants that grow in Ujungalang Village is the Nipah tree. In Ujungalang Village, especially Motean Hamlet, nipah sales are limited to dried nipah without any processing. The processing of nipah sticks is not maximized, making the selling price of nipah sticks low. Therefore, training activities on nipah stick weaving were carried out as an effort to improve the economy and productivity of PKK women in Motean Hamlet, Ujungalang Village. The service activities consisted of the preparation stage and the practice stage. The evaluation results of the service activity showed an increase in the level of knowledge of the Ujungalang Village community about the importance of processing nipah sticks. Not only the community, the Ujungalang village also responded positively to this training activity. The results of this plate-making training activity from nipah sticks have a very positive impact on introducing the potential of nipah sticks and their economic value to support the productivity of PKK women in Ujungalang Village.

Partners in this PPM activity are Village Apparatus and several community representatives of Sumur Gedang Village, Sungai Full City, Kerinci. Based on the analysis of the situation, the main problem faced by partners today lies in the phenomenon of waste which continues to increase in volume which causes environmental pollution, especially related to cleanliness and health. The increasing population and community activities greatly affect the increasing volume of waste in rural areas. Various kinds of pollution that occur due to piles of garbage so that the impacts caused include environmental damage, changes in health conditions. Support, participation and awareness from various parties, especially waste management drivers, is one of the keys to the success of good waste management. Based on these problems, through this activity, several solutions to solve problems will be provided. The method of implementing activities uses a participatory approach through training and mentoring activities, with measurable achievement targets. The results of PPM activities that have been carried out are obtained as a result of the PPM team has carried out all forms of training and simple practices to partners including in making natural compost by utilizing leftover vegetable pieces from households that can be used as natural fertilizer to fertilize the soil. In addition, the team practiced processing plastic waste to be used as handicrafts and other products which are expected to be attractive and can be resold in the future.

The thesis with the title "The Influence of Celebrity Endorsers and Word of Mouth on the Decision to Purchase Scarlett Whitening Products among UIN Sulthan Thaha Saifuddin Jambi Students" was written by Jumianti with NIM 501190273, Sharia Economics Study Program, Sulthan Thaha Saifuddin Jambi State Islamic University 2023. This research aims to determine: (1) the influence of celebrity endorsers on purchasing decisions for Scarlett Whitening products, (2) the influence of word of mouth on purchasing decisions for Scarlett Whitening products, and (3) the influence of celebrity endorsers and word of mouth on purchasing decisions for Scarlett Whitening products.This research uses quantitative research methods by collecting data or survey methods. The sample in this research was 100 students at UIN Sulthan Thaha Saifuddin Jambi. The data collection technique uses a questionnaire whose validity and reliability have been tested. The data analysis technique used to answer the hypothesis is multiple regression. The results of this research show that: (1) Celebrity Endorser has no influence on purchasing decisions, as evidenced by the calculated t value of 0.191 with a significance value of 0.849 which is greater than 0.01. (2) word of mouth has a positive and significant effect on purchasing decisions, as evidenced by the calculated t value of 9.189 with a significance value of 0.000 which is smaller than 0.01. (3) celebrity endorsers and word of mouth simultaneously influence purchasing decisions, as evidenced by the calculated F value of 80.672 with a significance value of 0.000 which is smaller than 0.01. The adjusted R square value of 0.585 shows that the ability of the independent variable to influence the dependent variable is 58.5% and the remaining 41.5% is influenced by other variables outside this research

There are still many UMKM who do not know the existence of e-commerce, and there are still many UMKM who make transactions manually. Currently the emergence of e-commerce has a very positive impact on UMKM and is very helpful in supporting effective and efficient promotion and sales activities. This research aims to find out the influence of e-commerce on the increase in sales of Usaha Mikro Kecil dan Menengah (UMKM). The object of this research is the Zona Warkop in Kebon Kosong, Central Jakarta City. The purpose of this service activity is to introduce and practice e-commerce in the implementation of sales activities, and is expected to develop its creative ideas to balance the lifestyle of the people today. The data collection techniques used include observation, interview, and documentation. The advantage of selling through e-commerce is that it is easily accessible to UMKM through their mobile phones and it is very easy to share photos and videos and provide interesting product descriptions so that consumers are interested.

Research instrument is a tool used to collect data or measure objects of a research variable. To obtain accurate data for appropriate conclusions reflecting the actual situation, a valid, consistent, and reliable instrument is required. The validation test of the biology concept comprehension instrument in this research uses the Pearson Product Moment formula and examines the interpretation of its correlation index with the total score. The reliability measurement of the biology concept comprehension instrument uses Cronbach’s alpha formula. The instrument testing is conducted on 30 respondents who are 10th-grade high school students.

Article 8 of Act Number 20 years 2008 affirmed the government's commitment to Micro and Small Medium Enterprises to funding accurately and help obtain financing and services or other financial products, both conventional and Syariah systems. Contracts play an important role in economic activity or business. Function contracts give legal certainty, rules of the game, and tools evidence. Syariah funding contracts have many kinds which can be applied for various needs. Contract law is an open system, but the type of contract must be chosen to efficiently secure the distribution of funds. The role of the state needed to be precise following the purpose, for example, they do not finance properly the empowerment of micro-businesses in the livestock field. One theory that could help in legal problems in determining excellent choices is the economic analysis of law. This theory over law problems choice does not this can be resolved, as of theories it has the central idea to efficiency, among others the rule of law through contract.    

This research aims to determine the influence of investment on economic growth in the city of Medan, the influence of government spending on economic growth in the city of Medan, the influence of product exports on economic growth in the city of Medan and the influence of investment, government spending and product exports on economic growth in the city of Medan. The author's approach in this research is to use a quantitative and survey approach and the population in this research is the entire growth data for each variable starting from 2010-2022 using Non Probability Sampling with a total sampling method. The results of this research are that X1 (Investment) has a positive and significant effect on Y (Economic Growth), X2 (Government Spending) has a significant and positive effect on economic growth (Y), and X3 (product exports) has no effect on Y (Growth Economy). The variables investment, government spending and also product exports together or simultaneously and significantly influence variable Y (Economic Growth).    

This research aims to determine: (1) the influence of brand equity on purchasing decisions, (2) the influence of product quality on purchasing decisions, (3) the influence of price on purchasing decisions, (4) the influence of brand equity, product quality, and price on purchasing decisions . This type of research uses a quantitative approach. The sample for this research is elementary schools in Kec. The city of Kediri has 45 elementary schools. The sampling technique uses saturated sampling. The data collection technique uses a questionnaire whose validity and rehabilitation have been tested. The data analysis technique used is multiple linear regression. The research results at a significance level of 5% show that: (1) there is a positive and insignificant influence of brand equity on purchasing decisions. The t value is 3.718 with a significant value of 0.001 > 0.05. (2) there is a positive and significant influence of product quality on purchasing decisions. The t value is 10.629 with a significant value of 0.000 < 0.05. (3) there is a positive and significant influence of price on purchasing decisions. The t value is 2.114 with a significant value of 0.040 < 0.05. (4) there is a simultaneous influence of brand equity, product quality and price on purchasing decisions. The Fcount value is 167.059 with a significant value of 0.000 <0.05. Calculation of multiple linear regression analysis using the regression equation obtained with a value of Y = 4.282+0.308X1+0.884X2+0.203X3

Sharia banks are currently on the rise and have become a reference for the public. One of them is 4.444 loans with a profit sharing system. Therefore, various sharia banking products, including the application of Murabahah contracts to PT financing products, must be understood by the wider community. Sharia People's Financial BANK SHARIA INDONESIA KCP MEDAN PADANG BULAN. This article explains the introduction of Murabahah contracts in PT loan products. People's Sharia Financial BSI KCP MEDAN PADANG BULAN This article uses qualitative research, collecting data through online interviews with PT manager BANK SHARIA INDONESIA KCP MEDAN PADANG BULAN. The result of this research is the application of a financing contract, namely the Murabaha contract, namely a contract for buying and selling goods at the original price with additional agreed profits. Technically, Sharia Banking Murabahah is defined as an agreement agreed between a sharia bank and a customer where the bank provides financing for the purchase of raw materials and other working capital needed by the custome.