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The establishment of BUMDes basically aims to increase village productivity and ultimately improve the community's economy. The existence of BUMDes in villages, if managed well, can also contribute to a large increase in Village Original Income (PADes), including in Sanur Kaja village. However, the management of village funds for BUMDes in Sanur Kaja village has problems, namely competition between village-owned enterprises and customary-owned enterprises. This research generally aims to create a BUMDes management strategy in Sanur Kaja village so that it does not come into contact with business entities owned by traditional villages. This research use desciptive qualitative approach. Research data was collected using observation, interviews and documentation. From the research, it was found that, technically, the implementation of BUMDes policies in the formation aspect could be implemented well. This can be seen from the process of establishing BUMDes in Sanur Kaja village because administratively it has fulfilled the requirements in the applicable regulations. Factors that support the implementation of BUMDes policies include the size and objectives of the policy, resource support in the form of capital, communication between organizations, social conditions of the community and disposition. The factors that hinder the implementation of BUMDes policies are human resources, the absence of an appropriate strategy, and the character of the implementing agent.

This research is a quantitative research.The short-term goal in this study is to find out whether intellectual capital has a positive effect on productivity, while for the long-term goal is to know how much intellectual capital plays a role in improving company performance.The data used is secondary data from the annual report (annual report).Population in this research is company which go public in Indonesia which is listed in BEI.The samples are companies that go public in Indonesia listed on the Stock Exchange in 2013 until 2015, which includesinfrastructure, utilities and transportation.Sampling is done with purpose sampling.Variable used is independent variable that is intellectual capital and as dependent variable that is productivity.Data analysis using multiple linear regression.The result of this research is that there is negative influence of intellectual capital toward productivity in companies that go public in Indonesia.Keywords: intellectual capital,productivity

This activity aims at empowerment and development of snack business based on local potency. Mitra is a group of Micro small and Medium Enterprises community of Ganesha (KUB Bahtera) Purworejo and culinary group of Angudi Laras Purworejo (KBU Satu Hati). There are 8 participants. Problems faced by partners include: Lack of marketing access, low production capability, low access to capital for funding, Low financial management capability and business accounting administration, Limited human resources marketing and Production. To solve these problems, the program solutions offered are: 1) Increased marketing access, 2) Improvement of product processing techniques, 3) Strengthening of loan access to various funding sources, 3) improvement of financial management and business administration, and 4) Strengthening Partnership. The method used is training and mentoring. The results achieved are: the increasing ability of participants in the field of online marketing, enhancement of capabilities in designing product packaging, increasing sales through the implementation of online marketing, and strengthening the partnership relationship between groups.Keyword: snacks, business groups, online marketing

Despite being rich in protein, fat, and water content, the utilization of tofu dregs remains limited, with entrepreneurs predominantly using it as animal feed, material for making "gembos" tempe, and crackers, which have not significantly contributed to the community's economic welfare. In the Lewirato district, tofu dregs are solely utilized as cattle feed, although its potential to be processed into value-added food products remains largely untapped. Therefore, the objective of this community service initiative is to provide training to the locals on how to process tofu dregs into products such as sponge cakes, okara sticks, and tofu dregs bread with improved packaging and branding. The implementation method encompasses initial surveys, program socialization, training sessions, and evaluation, with the aim of empowering the community to optimize the utilization of tofu dregs as trendy snacks that offer economic value addition.

The service was done in Ngaglik and Pancuran villages, Gondangrejo, Karanganyar, Central Java. These areas have the potential to produce mats with semi traditional method. Most of the villagers are the mats’ weavers and worker of the weavers. The village has a potential in developing the craft of mats. The main problem from the craftsmen are the management, the production process is less than optimal, no efficiency in production process and the management of the marketing. In this service, many activities are held such as training in management and creativity, displaying of the technology’s application, and marketing technique for the product. The result of this service with Ibm are the optimal production process and the handling of the marketing.Keywords: Mats, productivity, craftsmen, production

The main objective of the community service activity is to provide the partners skills on coconut waste processing technology to transform coconut waste into products with economic value. Through this transfer of technology activity, it is expected that new entrepreneurs will emerge. In addition, it is hoped that the targeted partners will be able to transfer their newly-gained skills to the neighboring communities, particularly to the Family Welfare Program (PKK) members and coconut farmer groups in Kohod village, Pakuhaji sub-district. The approaches utilized to solve the existing problems are transfer of technology method (science and technology) and entrepreneurship to generate value-added products. The activities of the Community Service Program are divided into three stages: preparation, implementation, and monitoring. The outputs of this activity are nata de coco, briquettes, and liquid smoke. All participants could follow the activities well. They were very inquisitive about the materials shown by the presenters. Follow-up activities were conducted after the participants partially implemented the knowledge presented by the Community Service Team. The purpose of the follow-up activities is to study the impact of this community service activity. As a follow-up, the participants were required to demonstrate the production process of nata de coco, liquid smoke, and briquettes from coconut shells. It is to ensure that the participants understand each stage in the waste processing of the products. Through the evaluation, it is found that in relation to coconut processing, the participants have shown improvement in their knowledge and skills. They have also realized that there are opportunities to increase their income. Around 85% of the participants responded positively to the knowledge and skills instilled by the Community Service Team.Keywords : nata de coco, liquid smoke, briquettes, coconut shells

This research discusses the analysis of promotional strategies using social media Tik Tok, the type of research used is a qualitative method with observational data collection techniques, and documentation is carried out to obtain data. The focus of this research is what promotional strategies should be carried out by MSME Baso Aci Ganteng through social media tick tock? The research results show that Baso Aci Ganteng wants to make TikTok a media or promotional tool to communicate products and sales activities carried out by Baso Aci Ganteng, where currently TikTok is a media that almost everyone has, from children to adults.

Exclusive breastfeeding for infants 0-6 months in Bekasi Regency in 2021 was 72.59%. The results of preliminary studies based on the results of interviews, there has been no handling of increasing breast milk volume production with the marmet technique. The purpose of UNU's research is to determine the effect of marmet technique on breast milk production in postpartum mothers at TPMB R, Cibitung in 2023. Pre-experimental research method, one group pretest posttest. The population amounted to 30 postpartum mothers with a research sample of 30 respondents, with total sampling. Research instrument observation sheet of breast milk volume. Univariate analysis and bivariate analysis with Wilcoxon test. The results of the study found that postpartum maternal milk production before marmet technique intervention was given, milk production with less category as much as 73.3%, while after marmet technique intervention milk production with less category as much as 40%. Wilcoxon test results obtained p-values of 0.002 < α 0.05. The conclusion of this study is that there is an effect of giving marmet techniques on postpartum mother's milk production.

This study aims to analyze the effect of multi-level marketing strategy, prices, and product knowledge on purchasing decisions. This research used causal associative research with a quantitative approach. This study used observation and questionnaires as the data collection techniques. The questionnaires were distributed to 70 respondents, namely all consumers of Herbalife products at Bless Fit Club Jombang. The data analysis used descriptive_analysis, questionnaire test, classical assumption test, multiple regression analysis, analysis of the coefficient of determination and hypothesis testing. The test results show that multi-level marketing strategy and product knowledge have a positive.effect on purchasing decisions, while price does not affect purchasing decisions. The results of this study can be concluded that multi-level marketing strategy, prices, and product knowledge together have a positive effect on purchasing decisions. Herbalife needed to improve communication with consumers. One of them is about the compatibility of price with product quality so that consumers are interested in purchasing Herbalife products. In addition, Herbalife needs to optimize the multi-level marketing and product knowledge strategies that have been implemented so as to influence consumer purchasing decisions.

This research aims to investigate the impact of customer loyalty by focusing on the influence of product quality, service and customer trust. The research method used is a survey involving respondents who are customers from various industrial sectors. Data is collected through questionnaires that share customer perceptions of product quality, service, and their level of trust in the brand or company. The results of data analysis show that product quality, service and customer trust significantly influence the level of customer loyalty. Good product and service quality can increase customer satisfaction, while customer trust is a key factor in building long-term relationships. Therefore, efforts to improve the quality of products, services and build customer trust can be an effective strategy in maintaining and increasing customer loyalty.

The purpose of community service is to provide an understanding of the exchange value for farmers in supporting the sale of agricultural products to increase the income and well-being of rice farmers in Medan Krio Village, Deli Serdang Regency. The specific target of this community service is to ensure that rice farmers in Medan Krio Village understand the concept of exchange value in supporting the sale of production and can improve the production and well-being of rice farmers in Medan Krio Village. The content presented in this community service includes the basic concept of exchange value and how it supports the sale of production, aiming to enhance the income and well-being of rice farmers in Medan Krio Village. The outcome of this community service indicates that rice farmers in Medan Krio Village are now aware of and understand the basic concept of the exchange value for farmers in supporting the sale of agricultural products to increase income and well-being.

The term affiliate activity refers to actions taken by two parties to establish a partnership and build a mutually beneficial relationship. Marketing tactics used by business people include Influencers who function as target audiences and segments that are targeted for product promotion and branding. The aim of this research is to understand how Influencer Tasya Farasya and the Shopee Affiliate Program work and explore the legal aspects of sharia business related to collaboration between Influencers and the Shopee Affiliate Program. Researchers use descriptive qualitative methods using internet searching research, namely the process of searching for data via internet media to obtain information based on references, journals, articles. In this research, it was concluded that if an Influencer promotes a product, the Influencer will direct potential buyers to the affiliate's URL address. When the affiliate URL is opened, potential buyers will be directed to the seller's product sales website. This affiliate cooperation practice uses a samsarah contract because it is a form of intermediary between the seller and the buyer. In view of Sharia Economic Law, the practice of collaboration between Influencers and the Shopee affiliate program is permitted because it meets the requirements and is in line with the Samsarah agreement.  

This research discusses various elements that have a significant impact on customer satisfaction in the context of various industries. Through in-depth analysis of factors such as product quality, customer service, price, and user experience, this research aims to understand the complex relationship between these elements and customer satisfaction levels. The research methods used include surveys, interviews, and statistical data analysis to collect relevant information. The results of this research provide in-depth insight into the elements that have the most significant impact on customer satisfaction, providing a foundation for organizations to improve their strategies for creating more positive customer experiences.

Indonesia is a tropical country, therefore cold and sweet drinks are a favorite sought after by the market. This activity aims to introduce smoothies times products  directly to the public. In addition, to remind people to live healthy by consuming smoothies. The peculiarities of the entire Time Smoothies product  include the raw material, namely fruit. The fruit that is the main ingredient of the product is fresh fruit and without preservatives so that the quality of the drink will be guaranteed

Audiences are the main consideration in the production of a TV program, and play a major role in determining the script that will be made. The "Netizen Bertanya Ustad Menjawab" program involves the audience to participate by sending questions in the form of videos which will later be aired during the broadcast. The purpose of this research is to find out the involvement of millennial generation audiences in the "Netizen Bertanya Ustad Menjawab" program and also want to know the stages of production implementation in the "Netizen Bertanya Ustad Menjawab" program. This research uses audience theory, using a qualitative approach, and descriptive methods. Data collection techniques were carried out through observation, documentation, and in-depth interviews. The results of this study indicate that the program "Netizen Bertanya Ustad Menjawab" can be a place to interact with the audience or TVMu viewers so that the audience knows more about religion from the perspective of Muhammadiyah and adjusted by Tarjih Muhammadiyah. The production process of the Netizen Bertanya Ustad Menjawab event program is carried out by tapping or recording, which means it is not broadcast live. By involving the millennial generation audience in the event program, it can be an attraction in itself for the event program because it shows a video of the audience while giving questions submitted to the ustad who is broadcasting at that time.

In attracting consumers, every company has various strategies, one of which is to carry out Brand Activation or activities carried out by a brand to change the image or increase sales of a company. One of the beauty brands that does brand activation is YOU Beauty. Related to this, the aim of this research is to find out how much influence brand activation has on YOU Beauty products on followers of the Instagram account @youbeauty.idn, consumer loyalty on followers of the Instagram account @youbeauty.idn, the influence of YOU Beauty brand activation on consumer loyalty. The theory used by Brand Activation is Direct Marketing Activation, Social Media Activation, Promotion Activation, Marketing Event Activation, dan Sponsorship Activation, and Consumer Loyalty includes cognitive, affective, and cognative. The approach in this research is quantitative with an explanatory survey method. The data collection technique was carried out by distributing questionnaires which were given to 81 respondents to followers of the Instagram account @youbeuaty.idn. Sampling using probability sampling technique. Questionnaire collection method used is random sampling. The results of this study indicate that the effect of Brand Activation YOU Beauty as a whole responds well (agree), and the effect of Brand Activation on Consumer Loyalty as a whole responds well (agree) to all variable statements X and Y in the research questionnaire, and the magnitude of Brand influence Activation of YOU Beauty products has an adequate and moderate relationship of 0.575 to Consumer Loyalty of Instagram followers @youbeauty.idn with the percentage of brand activation influencing consumer loyality of 33.1% and while the remaining 66.9% is influenced by other factors.

Celebrity Endorser is an advertising star who is expected to be able to promote a product so that consumers are interested. The use of celebrities as endorsers is expected to attract the attention of consumers and influence their purchasing decision-making process for a product. The purpose of this study 1). knowing celebrity endorser Nadira Alaydrus on Luxcrime cosmetic products, 2). knowing consumer purchasing decisions on Luxcrime cosmetic products, 3). measures how much influence celebrity endorser Nadira Alaydrus has on Luxcrime purchase decisions. The approach in research is survey. The collection technique was carried out to 84 respondents on the followers of the Instagram account @luxcrime_id. Sampling method using probalilty sampling technique. The method of taking the questionnaire used is random sampling. The results of this study showed that Celebrity Endorser Nadira Alaydrus influences the decision to purchase Luxcrime.  

A search engine is a tool used to find on the internet by entering the desired key words or phrases, for example if you search for information about cars with information using a search engine, you will get results in the form of a list of websites that contain information about cars. Search engines are very useful because they allow you to find the information you need quickly and easily. This will be even better if a word/keyword filtering system is combined which is used to filter words or phrases to promote local products. Word filters can also be used to avoid the use of inappropriate words or phrases in a particular context. In this research, I used the API from Bing to get data. The results of this research are in the form of a web application that can filter keywords entered by the user, the keywords that have been input are filtered and if there are dirty words then these words will be deleted, after filtering the keywords it will then proceed to the Bing API for search for articles that can be read by users.

This research is based on the large number of public reports that have been submitted to the Greater Jakarta Ombudsman regarding allegations of maladministration that have occurred in the education sector, especially complaints about New Student Admissions. This problem requires a resolution by the Greater Jakarta Ombudsman to handle public complaints and prevent recurring maladministration in the education sector, especially regarding complaints about Acceptance of New Students in Depok City. This study aims to analyze and describe the performance of the Greater Jakarta Ombudsman in handling complaints about Acceptance of New Students in Depok City. This is based on the problems that occurred in the implementation of the Acceptance of New Students which were still colored by allegations of maladministration, which made public services in the field of education inefficient, lack of supervision in the implementation of the acceptance of new students. The results of the study concluded that in the Productivity indicator there are still a number of things that need to be improved such as policies that have been made that are not in accordance with the needs of society in the digitalization era. Service Quality Indicators still need a number of things to pay attention to such as budget constraints, human resources and very limited work space. Responsiveness Indicators There are still a number of things that affect performance achievements. The Responsibility Indicator is still lacking in realization to achieve the target every year. As well as the Accountability indicator, there is still no specific accountability report in the form of the Jakarta Raya Ombudsman annual report on various media platforms.

The aim of this research is to describe the evaluation of reference services which is then seen from the CIPP Evaluation Model theory. This type of research is quantitative with descriptive methods. The variable in this research is library reference services with sub variables, namely library service evaluation using the CIPP evaluation model. The population in this study is visitors to reference services at the Bung Hatta University Library from January 2023 to November 2023 with sampling using the non-probability silling formula with an accidental sampling technique. The number of samples is 61 users. The main instrument used is a research questionnaire which has been tested for validity and reliability. Data collection was carried out through questionnaires. The data were analyzed through the stages of examination, tabulation, and drawing conclusions. The results of the research are First, in the evaluation of the context, namely the reference service function, there are 3 statements which have an average score of 3.11. This score is on a scale of 2.50-3.24 which means good. Second, in the input evaluation there are 3 sub-indicators, (1) librarian which consists of 4 statements and has an average score of 3.24. This score is on a scale of 2.50-3.24 which means good; (2) a collection consisting of 5 statements and having an average score of 3.24. This score is on a scale of 2.50-3.24 which means good; (3) a catalog consisting of 3 statements and having an average score of 3.09. This score is on a scale of 2.50-3.24 which means good. Third, in the evaluation process there are 2 sub-indicators, (1) library reference services which consist of 5 statements and have an average score of 3.25. This score is on an interval scale of 3.25-4.00 which means very good; (2) information search service which consists of 3 statements and has an average score of 3.16. This score is on a scale of 2.50-3.24 which means good. Fourth, in product evaluation there are 2 sub-indicators, (1) visitor data which consists of 3 statements and has an average score of 3.20. This score is on a scale of 2.50-3.24 which means good; (2) the level of user satisfaction which consists of 3 statements and has an average score of 3.20. This score is on a scale of 2.50-3.24 which means good.