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Maskapai Lion Air is a private company engaged in aviation services that have been long enough in the territory of Indonesia. . Lion Air itself is famous for airlines that offer flights with low fares or Low Cost Carier (LCC) at prices that are somewhat cheaper than prices offered by other airlines considered an effort to discipline the public in traveling effectively and efficiently. Brand image is a very important thing that must be considered by companies as market participants, because through a good Brand Image will be able to cause emotional values in consumers. This study used quantitative methods using purposive sampling. The sample used in this study was 100 respondents. The results of the distribution of questionnaires to 100 respondents of Lion Air airline passengers at Bandar Uadar Internasional Yogyakarta and measured using Roscoe theory. Data collection of the number of samples using surveys and instruments in the form of questionnaires. Test T and coefficient of determination with Low Cost Carrier &; Brand Image as the independent variable and Purchase Decision as the bound variable processed using SPSS. The results showed that the value of t calculated t table with a value of 5.326 1.661 with a significance level of 0.05, so it can be concluded that Ho is accepted and Ha is rejected which means there is an influence of Loc Cost Carrier &; Brand Image on Purchasing Decisions simultaneously. based on the coefficient of determination R2, it can be concluded that the contribution of the magnitude of the influence of all variables (Low Cost Carrier &; Brand Image) on the dependent variable (Purchase Decision) is 53.3%, while the remaining 46.7% is influenced by other variables that are not studied. Based on the conclusions obtained in this study, there are several suggestions that can be given regarding Low Cost Carrier &; Brand Image on passenger decisions in purchasing Lion Air flight tickets at Yogyakarta International Airport, for companies it is expected to be able to maintain and improve the image of the company. By continuing to provide and improve quality in serving passenger needs. The company is also expected to understand the characteristics of its consumers about what is needed and wanted, thus the company will be easier in attracting consumers in making purchases both old consumers and to attract new consumers.

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

In marketing communications there is a marketing mix, one of which is promotion. Content marketing is said to be a marketing strategy by creating or creating content that is solicitation with the aim of providing information to potential customers. With a good and appropriate content marketing strategy then create a positive and good image for a product or service brand in order to attract buying interest from target consumers. This study used the Disproportionate Stratified Random Sampling technique (stratified random disproportionate sampling), with the target of students of the Social and Political Faculty of Balitar Blitar Islamic University, a total population of 140 students and a sample of 136 students. Data collection techniques were field observations, literature studies and questionnaires. The results of the research from various tests that have been carried out on 140 respondents to answer the statements that have been submitted, in this study there is a conclusion that the relationship between Marketing Content (X) and Purchase Intention (Y) has a positive or significant effect.

The purpose of this qualitative research is to determine the types of language variety in the Tiktok content "Different Beginners Making Content Vs. Already 1 Year by Victoriawong" and to analyze the content design. After downloading videos from tiktok Victoriawong, data collection techniques are used to listen, record, identify, and classify. The purpose of this study is to analyze the design and describe the variety of languages used by content creators. Based on the results of an analysis of the variety of languages in Beda content, Beginners create Content Vs. It's been 1 year by Victoriawong, the most widely used is colloquial language with a percentage of 37% of the 10 words that contain colloquial language. The second highest percentage is journalistic variety 14.8%, spoken variety 14.8%, casual language, 14.8% of each of the 4 words that the researcher gets. The least presentation, namely the variety of formalities, is 11.1% of the 3 words. And the variety of languages that are not included in this content are the variety of dialects and the variety of businesses.

Content creator training conducted by the Indonesian Business Polytechnic in collaboration with the Simarmata Young Generation to increase young people's creativity. This activity aims to increase young people's knowledge of using social media to get various benefits. Activities are carried out in workshops accompanied by practices using Instagram and TikTok media as content media. Seventy youth participants from Pematang Siantar attended the action. The training continued enthusiastically because the speaker is an activist content creator on YouTube, TikTok, and Instagram. After the activity, an activity survey showed that 98% of the participants were very interested in the material presented and gained new knowledge about using social media for more positive things.

Haemorrhagic stroke, or also known as spontaneous intracerebral haemorrhage (PIS), is one of the pathological types of stroke caused by intracerebral blood vessels. This condition causes neurological symptoms that occur suddenly and often followed by symptoms due to the spatial effects or increased intracranial pressure (TIK). Generally speaking, the number of strokes is increasing, according to (RISKESDAS) the Ministry of Health of the Republic of Indonesia there is an increase in stroke prevalence from 8.3 (2007) to 12.2 (2013) per 1000 people. In PIS, primary injury occurs: neuron and glia damage mechanically followed by deformation, neurotransmitter release, mitochondrial dysfunction and cell membrane depolarization. Secondary injuries due to haemoglobin breakdown and coagulation factors especially thrombin. The product will activate microglia so it produces toxic substances such as reactive oxygen species (ROS), matrix metalloproteinase (MMP), cyclooxygenase-2, prostaglandin, heme oxygenase-1 (HO-1), complement factor, tumour necrotizing factor α (TNF α), and interleukin 1β causing network injury. In addition to injury, there's also a replacement of dead cells through the neurogenesis process, which is the growth of neuronal stem cells in the subventricular and hippocampus areas. The number of hemorrhagic strokes in Asia is higher than in the West. This could be due to the high incidence of hypertension in the Asian population.

In the current era of globalization, there are many applications that make it easier for users to get satisfaction, one of which is the Tiktok application. With the tiktok application, many people, not only adults, but also children and teenagers can see information or news that encourages them to watch For Your Page (FYP) on Tiktok. So that teenagers or adults are motivated and feel satisfied because of the For Your Page (FYP) on Tiktok. Based on the phenomenon above, this study aims to determine how much influence the motive for watching For Your Page (FYP) TikTok has on entertainment satisfaction in SMA PGRI Pekanbaru students. The theory used is the Uses and Gratification Theory which is a theory of needs and satisfaction in which audiences use the media in order to fulfill their needs. What is assumed is that the audience is considered active, can change the satisfaction of needs, the mass media competes with other media. This study uses a quantitative method with a descriptive approach. Data collection techniques used are questionnaires and documentation. How to distribute the questionnaire is done by going down directly to SMA PGRI and online via Google from. The population in this study were 153 students. The sampling technique used in this study is the Non-Probability Sampling Technique. Using Saturated Sampling in which the entire population is sampled. To find out how much influence these two variables have. For processing questionnaire data, it was carried out using the Product And Service Solution (SPSS) statistical program26. Based on these results it shows that the influence of motives for watching For Your Page TiktTok on Entertainment Satisfaction in SMA PGRI Pekanbaru students. The regression coefficient value obtained in this study is Y = 4.023 +0.878X, a significance level of 0.000, which is smaller than α = 0.05, meaning that there is an influence between Motives for Watching FYP TikTok on entertainment satisfaction in SMA PGRI Pekanbaru students of 74.2% and in category of strong influence (60% -79.99%).  

Tiktok is one of the online social media that is currently being widely used, tiktok can access videos, the videos that are made vary depending on the intent and purpose that the account owner wants to convey. Including crimes in language, one of which is hate speech received by the account of the central pentol mafia team in the comments column of the post. The data in this study are in the form of sentences that refer to hate speech in the comments column of the central pentol mafia team tiktok account. Data collection techniques were carried out from observations and analysis of language crimes. By using descriptive method. Based on the analysis of the data carried out, it was found that the hate speech in the comments column of the central pentol mafia team's tiktok account had an action dimension, including: (1) satirizing accompanied by ridicule and disgrace of the interlocutor in public. (2) accusing a thing or action. (3) criticizing the speech partner's actions.

Micro, Small and Medium Enterprises (MSMEs) which are active in the world of handicrafts in the Sentul Village area are one of the community service partners. Through changes in the 4.0 revolution which is accompanied by changes in digitalization through the development of technology and information. Adaptation of changes to MSMEs is also needed in the modernization of digitalization by implementing various innovations. The existence of innovation from various technologies and information is what helps MSMEs to keep moving in increasing consumers, namely with digital marketing. The method used in community service activities in the Sentul sub-district is a qualitative approach as well as the socialization and implementation of MSMEs assistance. The results of this activity are services in creating business accounts on digital media such as Instagram, Tiktok, shopee accounts, with optimal management of digital media, as well as making product photos.

Durian leaves have secondary metabolites, namely flavonoids. Flavonoids have shown a wide range of bioactivity, one of which is an antipyretic effect which can be used as a febrifuge. This study aims to examine the antipyretic activity of the ethanol extract of durian leaves (Durio zibethinus L.) against male white rats (Rattus norvegicus) induced by DPT-HB-Hib vaccine. This study uses an experimental method. In this study, durian leaf extract was processed by maceration using 96% ethanol, then treated with secondary metabolites of simplicia and its ethanol extract. To pay for the antipyretic activity of durian leaves (Durio zibethinus L.) the test animals used were 25 and divided into 5 groups, namely negative control (CMC 0.5%), positive control (Paracetamol 1%) and the test dose group, namely the administration of leaf extract durian 200 mg/kg, 300 mg/kg and 400 mg/kg. Each rat was induced intramuscularly with the DPT-HB-Hib vaccine. Temperature measurements were carried out rectally with initial temperature measurements at 5 minute intervals 3 times, 1 hour after induction and 30 minutes for 3 hours. The data obtained were analyzed using the One-way ANOVA (Analysis of Variance) test and the Tukey HSD test. Based on the results of the study, it was shown that the results of the phytochemical screening of durian leaves contained flavonoids, saponins, tannins, alkaloids, steroids/triterpenoids. Of the three doses that experienced a decrease in temperature that was not significantly different from paracetamol, namely at a control dose of 300 mg/kg, because this decrease in temperature was almost close to paracetamol which was positive.

The purpose of this study was to identify the impact of social media tiktok on youth X at Muhammadiyah High School Makassar City. There are many factors that can influence juvenile delinquency, including family, peer, environmental, and individual factors such as the inability to cope with stress and emotions. It is important to note that not all youth commit delinquency, and some youth may engage in some of these acts without realizing the negative impact. Therefore, it is important for parents and educators to provide good education and positive instruction about good and bad behavior, and help youth develop good social and emotional skills to deal with pressures and problems in life. Juvenile delinquency can be influenced by social media, which is a very popular place for teenagers to communicate, share information, and interact with others. This type of research uses qualitative methods with interview data collection techniques. The informant of this study was one of the X students who used the social media application, Tiktok. The results of this study indicate that the tiktok social media application can have a negative influence on female students if they are not wise in creating content.  

Saat ini, kita dapat dengan mudah dan cepat mengakses informasi. Salah satu cara yang beragam untuk mendapatkan informasi adalah melalui media sosial. Salah satunya melalui media sosial TikTok. PT. Otak Kanan merupakan sebuah perusahaan yang bergerak di bidang industri kreatif. PT Otak Kanan ini belum melakukan brandingnya dengan maksimal melalui media sosial sehingga hal ini kurang membangun brand awarness.Mengamati permasalahan yang didapatkan oleh peneliti dalam lapangan, membuat peneliti melakukan pelaksanaan dalam memberikan solusi melalui pendekatan observasi dan partisipasi aktif. Pendekatan itu dianggap sesuai dengan yang terjadi. Hasil penelitian menunjukan bahwa pembuatan konten melalui media sosial mampu menjadi alat pemasaran untuk membangun kesadaran merek, kesadaran merek perlu dihadirkan agar perusahaan dapat menjangkau lebih banyak audiens. Dalam hal menjangkau audiens perusahaan harus memahami apa yang menjadi kebutuhan dari audiens, melakukan riset competitor, lalu melakukan analisis media sosial hingga memilih jenis konten yang akan diproduksi. Diharapkan bahwa penelitian ini akan memberikan manfaat atau implikasi berupa peningkatan wawasan, informasi, dan pengetahuan bagi para pihak yang berkepentingan. Selain itu, penelitian ini juga diharapkan dapat mendorong penelitian lebih lanjut mengenai aspek-aspek digital marketing yang belum dibahas dalam penelitian ini.

In the era of globalization, cultural exchange is easier to do. One of the cultures that are popular with young people in Indonesia is Japanese animation. Animation is an image that is made to look real with artificial intelligence technology. At this time many people are interested in animated content that is displayed in real-time via social media, but there are still many who have not been able to present it optimally regarding the expressions and movements of the characters. So the researchers used the face tracking method in the Live2D application to produce animated characters that can interact directly with the exact expressions of the actors behind the camera. Tests using Vtube Studio Unity proved that the animations created succeeded in displaying the actors' expressions and movements in real-time. The final result of the animation created is distributed via social media YouTube and TikTok. Keywords: Animation, Live2D, Character, Face Tracking

Social media is a digital platform that facilitates online social activities for users, including communication, interaction, and content creation such as writing, videos, or photos. Information shared on social media can reach a wide audience and be accessed by users globally within a short period, typically within 24 hours. Popular examples of social media platforms include Instagram and TikTok. This research is grounded in New Media theory and Social Learning Theory. These theories align with the hypothesis of the study, particularly in understanding digital data controlled by software, such as social media platforms, and how exposure to social media content can influence behavior, as outlined in the Social Learning Theory. The study focuses on observing imitative behavior among students at Al-Irsyad High School in Tegal City. The research adopts a quantitative approach, specifically descriptive research. Through data analysis, the researchers were able to confirm the hypothesis using the Pearson Product Moment Test or correlation analysis. The findings indicate a positive correlation with a strong degree of association, supporting the hypothesis.

Snack-producing, buying, and selling micro, small, and medium enterprises (MSMEs) in Surabaya are the partners in this community service project. In the city of Surabaya, MSMEs that have transformed into Community Service Partners have been around for almost a decade. However, there is still a lot of work to be done in the digital space for its marketing efforts. As a result, these MSMEs receive assistance in enhancing their marketing system with the assistance of digital marketing in order to support improved sales activities and expand their business objectives. Additionally, assistance with marketing their products through digital media accounts is provided to MSMEs. Instagram and Tiktok, in addition to digital media administration.    

Credit and internet quota have now become the main needs of the community for smartphone users to communicate. As a form of community service, East Java "Veteran" UPN students participated in inviting and educating the UMKM Daivik Cell through utilizing the tiktok platform and joining to become partners of the bangbeli application with the aim of increasing income. The method used uses four stages, namely interviews, socialization, conducting training on the use of social media and the Bangbeli application, as well as monitoring and evaluation. The results obtained by Daivik Cell MSME players are that they know the importance of using tiktok and bangbeli applications which can increase income. In addition, the results of students being able to share existing knowledge by implementing it to UMKM Daivik Cell in developing their abilities in the field of business and marketing.

UMKM Al-Qolam Fish Farm is one of the businesses located in Tanjungsari Village, Sukorejo District, Blitar City. This UMKM is engaged in catfish cultivation. The lack of knowledge and information about digital marketing has resulted in the marketing of UMKM Al-Qolam Fish Farm products being limited to conventional media. Therefore, there is a need for outreach and assistance regarding the importance of digital marketing and the benefits of this type of marketing to Al-Qolam Fish Farm UMKM. The methods used in this service are surveys, questionnaires, outreach, FGDs, and assistance to UMKM. The results of this study, Al-Qolam Fish,Farm can understand the benefits and importance of digital marketing. These UMKM also know the platforms that can be used for digital marketing. In addition, these UMKM also understand how to create and run websites through the Google Site and TikTok social media accounts. It is hoped that the socialization and mentoring activities carried out for UMKM can increase the sustainability and competitiveness of UMKM Al-Qolam Fish Farm in the current digital era.

Abstrak –  Masuknya Covid-19 dalam dunia pendidikan membuat calon guru dituntut untuk menguasai teknologi dan memiliki self-efficacy tinggi untuk menghadapi perubahan dengan melihat perbandingan pembelajaran  secara online dan kemudian kembali lagi ke pembelajaran tatap muka. Self-efficacy adalah keyakinan individu dalam menghadapi keadaan apapun. Sebagai calon guru sangat penting sekali untuk memahami,  menguasai dan memanfaatkan teknologi dengan memiliki self-efficacy tinggi agar bisa menyelesaikan masalah pembelajaran dengan baik. Penelitian ini bertujuan  mengetahui bagaimana menghadapi masalah self-efficacy dalam perubahan penggunaan teknologi  pada masa pandemi dan setelah pandemi Covid-19, calon guru TIK Pendidikan Teknik Informatika dan Komputer di salah satu perguruan tinggi swasta  Salatiga yang sedang  melaksanakan program praktikum mengajar. Penelitian ini memakai metode kualitatif dan mengumpulkan data melalui wawancara. Melibatkan 10 mahasiswa calon guru sebagai narasumber. Penelitian ini mengidentifikasikan 4 sumber self-efficacy yaitu; Mastery experiences, Experiances of others, Verbal persuasion, Psychological and Emotional influence. Hasil penelitian menunjukkan bahwa dengan empat sumber utama yang diteliti ini sangat mempengaruhi  dalam meningkatkan kepercayaan diri bagi calon guru TIK selama pandemi dan setelah pandemi. Akhirnya, penelitian ini menawarkan rekomendasi untuk penelitian lebih lanjut.

The era of globalization means an era where technology is experiencing rapid development. Developments that can be felt by people in various parts of the world are information and communication technology. The rapid development of this globalization era also has an impact on the rapid development of social media which has various advantages and different features. One of them is social media TikTok. The interest of teenagers in using social media TikTok has caused these teenagers to flock more and more to share important and unimportant things such as sharing the latest news with each other while things that are not important such as the occurrence of racism or blasphemy between humans to cases of bullying. Based on the background above, the author wants to discuss what are the impacts of social media TikTok on adolescent behavior in the era of globalization. Here the author uses a qualitative method which conducts a literature study of several journals.  

The electronic media discussed in this paper are temporarily only focused on the use of internet media and professions which are currently trending. This is because it is the use of the internet that is currently the most popularly used by many people, apart from being something that can be categorized as something that is 'booming'. It should be underlined, with the existence of technological developments in the future, it is possible to use other network media besides the internet in e-commerce. So our thinking should not only be fixated on the mere use of internet media. Community service this time is to provide training/debriefing for students aged 13-17 years. The negative impact arising from the effectiveness of TikTok's social media has also made it impossible for them to play TikTok. Teenagers often lose track of time and neglect other work or become obsessed with the TikTok application itself. There is still a lot of content on the TikTok application that is not appropriate for teenagers to see. The positive impacts of using social media are as follows: a. Can make social media a means or media used to communicate with other users. Through this communication individuals can have a motivation to develop themselves to be better. For example, having a desire to study hard is obtained from the results of interpersonal communication with other users. b. Develop yourself by honing capacity through videos watched on social media. For example, by watching a video that has a moral message for the lives of teenagers, they should not give up in carrying out the educational process they are facing and continue to be enthusiastic and persistent in achieving all their desires. c. Can express emotions owned by teenagers through a post on social media. Apart from that, the existence of positive content on social media makes individuals have positive reinforcement to form better character or self-development. Meanwhile, the negative impact obtained from the use of social media which is used as a medium for strengthening character for adolescents can be seen through accessing the negative content chosen by teenagers. In this research, the writer or researcher uses qualitative researchers in order to get the right sources to develop hypotheses related to the subject or research topic. A proper qualitative approach involves analyzing and describing every source, information, and data in the literature. Qualitative research emphasizes the depth of data obtained by researchers. The deeper and more detailed the data obtained, the better the quality of this qualitative research. So, qualitative research is a research approach used by the author to describe information and data analysis that is relevant to the topic of discussion.