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Ovis Nirmawanda Laia; Dirhamsyah Dirhamsyah; Dina Rispianti

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to explain the procedure for processing the Notice of Readiness (NOR) document for coal-carrying vessels at PT. Armada Lintas Baruna Bandar Lampung and to identify the consequences that occur when the NOR is submitted late or contains inaccuracies. As vessels from international shipping companies frequently call at Indonesian ports to transport coal abroad, companies must continuously improve service efficiency and reliability to support national shipping and trade performance. PT. Armada Lintas Baruna plays a key role in managing export vessels, particularly coal carriers, from loading ports to their country destinations, and the NOR serves as a crucial document through which the Ship Master declares that the vessel is fully prepared to load or discharge cargo during the charter period. The NOR service process includes several stages: verification of vessel readiness by the agent, preparation and submission of the NOR document, verification by the port authority, issuance of NOR confirmation, and document closing. Delays or errors in NOR submission can disrupt the vessel’s operational schedule, potentially causing financial losses for shipowners through demurrage charges. This paper employs both field research and library research to provide an in-depth understanding of the NOR service mechanism.

Sofia Lazuba Purba; Syarifur Ridho; Taruna Ginting

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This research aims to comprehensively describe and understand the utilization of the SINKARKES system (Ship and Health Information System) in the issuance of the Ship Sanitation Control Exemption Certificate (SSCEC) and the First Aid for Accidents (P3K) Certificate for vessels managed by PT. Surya Samudera Indah Batam. Compliance with ship sanitation and health standards is a mandatory prerequisite for preventing disease spread and ensuring occupational safety in accordance with prevailing regulations. The research methodology employed is field research (field research) to observe direct operational procedures in the field, supplemented by literature review (library research) to strengthen the theoretical and regulatory foundations of the Ministry of Health. The findings indicate that the process of issuing the certificates through SINKARKES begins with agent login access to the official application (sinakarkes.kemkes.go.id) using a registered company account. Subsequently, the agent submits an application for SSCEC and P3K issuance, followed by the completion of data and the uploading of mandatory supporting documents. These documents include the Maritime Health Declaration (MDH), previous SSCC/SSCEC certificates, the P3K certificate, crew list, voyage memo, and the list of last ports of call. Once the documents are verified, the Special Health Quarantine Officer (KarKessus) proceeds to conduct a physical survey onboard the vessel. The main obstacle encountered is poor internet network connectivity in the port area, which often leads to data input failures and double entry errors during certificate printing.

Nasywa Febrianti N.; Neneng Miskiyah; Divianto, Divianto

Jurnal Ilmiah Ekonomi, Akuntansi, dan Pajak 2025 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

This study aims to analyze the financial risk of PT Smartfren Telecom Tbk during the 2014–2023 period, focusing on both short-term and long-term liquidity aspects. The analysis employs financial ratios as measurement tools to assess the company’s financial stability and its ability to fulfill financial obligations within their respective time frames. The ratios used include the current ratio, quick ratio, interest coverage ratio, and cash flow-to-debt ratio. The results indicate that the company faces significant challenges in maintaining short-term liquidity, as reflected in the consistently low values of the current and quick ratios throughout the observation period. This condition suggests a limited ability of the company to meet its short-term obligations using available assets. In terms of long-term liquidity, although there are efforts to strengthen the capital structure, the company still encounters difficulties in meeting its long-term debt obligations. This is evident from the low interest coverage ratio and cash flow-to-debt ratio. Therefore, improving operational efficiency, implementing more effective cash management, and undertaking financial restructuring are essential measures to strengthen the company’s liquidity position sustainably.

Riko Ananda; Syarifur Ridho; Lilis, Lilis

Jurnal Transformasi Bisnis Digital 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to analyze the strategic role of the shipping agent, specifically PT. Naval Global Trans Belawan Branch, in ensuring the smooth flow of the maritime logistics chain. The shipping agent functions as a crucial intermediary coordinating contasiner distribution, bridging the interests of cargo owners, shipping companies, and the Belawan Port authority. The research utilizes a descriptive qualitative approach, with data collection performed through field observation and documentary study within the Belawan Port environment. The findings identify that the shipping agent holds broad responsibilities, commencing with container booking according to the required type and size, scheduling vessel arrivals and departures, managing customs and port documentation, and monitoring container movements (from the depot to loading onto the vessel). This role is highly instrumental in determining port throughput efficiency. However, in carrying out its functions, the shipping agent encounters several significant challenges. These constraints include limited container availability, disruptions in the port information system which is not yet optimally integrated, and dynamic changes in export-import regulations. These obstacles potentially cause operational delays and an increase in logistics costs. The study concludes by emphasizing the importance of better information technology integration between the shipping agent and the port authority. Furthermore, enhancing the quality of human resources (HR) through training and certification is key to ensuring that agents can respond to regulatory changes and operational challenges quickly and professionally.

Maria Stephanie; Duta Liana; Idrus Jusat

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

In the healthcare sector, patient revisit intention serves as an important measure of hospital success, influencing financial stability, operational effectiveness, and long-term patient retention. With increasing competition, hospitals must strengthen trust, improve service quality, and maintain a positive institutional image to retain patients. This study focuses on the declining number of non-BPJS (non-insured) patients at Cinta Kasih Tzu Chi Hospital, Cengkareng, which impacts revenue sustainability. The research aims to assess how trust and customer perceived value affect revisit intention, and whether hospital image moderates these relationships. A quantitative approach was applied using a structured questionnaire distributed to 95 non-BPJS outpatients who had previously sought treatment more than once. Data were analyzed through Structural Equation Modeling (SEM) using the Partial Least Squares (PLS) method via SmartPLS software. The findings reveal that both trust and perceived value significantly and positively influence revisit intention, implying that patients with strong trust and satisfaction tend to return. Although hospital image directly influences revisit intention, it does not significantly moderate the link between perceived value and revisit intention. Therefore, hospitals are advised to enhance patient trust and perceived value while sustaining a credible institutional image to strengthen loyalty among non-BPJS patients

Riesa Syariful Akbar; Tri Nur Arifin; Erfiana Wahyuningsih; Syahdan Awaldi; Dodi Rahmawan

Switch : Jurnal Sains dan Teknologi Informasi 2025 Asosiasi Profesi Telekomunikasi Dan Informatika Indonesia

Modern industries require automation to enhance operational efficiency and productivity. This study designs and implements an automatic sorting system based on the Internet of Things (IoT) using a mini conveyor, ESP32 microcontroller, TCS3200 color sensor, servo motor, and the Blynk application. The system is designed to accurately detect object colors, sort objects based on color, and enable remote monitoring and control via mobile devices. Testing results indicate that the system can detect and sort objects with a high level of accuracy, although some errors occur due to changes in lighting conditions. The conveyor speed is consistently recorded at 0.335 m/s, while the system's response time, including color detection, servo movement, and application updates, operates within an optimal range. The Blynk application enhances the flexibility of real-time system control. This study demonstrates that IoT-based sorting systems can serve as an efficient solution to support industrial automation. Further development is recommended to improve color detection accuracy and expand the system's application in more complex industrial scenarios.

Rafi Adli Rudianto; Khaerul Ma'mur

Repeater : Publikasi Teknik Informatika dan Jaringan 2025 Asosiasi Riset Teknik Elektro dan Informatika Indonesia

The development of information technology has accelerated digitization in various sectors, including in the decision-making process. In the DayTrans Shuttle service, the selection of the best route is still done manually using Microsoft Excel. This process is time-consuming, inefficient, and has the potential to cause errors and subjectivity. The purpose of this study is to design and develop a web-based decision support system by applying the Weighted Product (WP) method to determine the most optimal shuttle route objectively and efficiently. The research data was obtained through interviews, observations, and literature studies, then analyzed according to system requirements. The development was carried out through the stages of requirements analysis, database and interface design, implementation, and testing. The developed system is equipped with features for managing criteria data, alternative routes, weight calculations, and real-time presentation of recommendation results. The research results show that the system functions well, is able to speed up the route selection process, and produces accurate and transparent recommendations. Thus, this system is expected to improve DayTrans' operational efficiency while supporting the quality of inter-city transportation services.

Sang Ayu Nyoman Rina Puspita; I Gusti Ayu Nyoman Budiasih

International Journal of Entrepreneurship and Management 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Climate change driven by global warming has prompted companies to enhance transparency regarding the environmental impacts of their operational activities, particularly in the disclosure of carbon emissions. Such disclosure is essential to address stakeholder demands and to gain social legitimacy, in accordance with stakeholder theory, which serves as the foundation of this study. This research aims to empirically examine the effect of environmental performance, profitability, and institutional ownership on carbon emission disclosure among non-financial companies listed on the Indonesia Stock Exchange. The population of this study comprises non-financial companies listed on the Indonesia Stock Exchange from 2020 to 2023. The sample was selected using a purposive sampling technique, resulting in 332 observations from 115 companies. The data analysis method employed is multiple linear regression analysis. The results reveal that environmental performance has a positive effect on carbon emission disclosure, indicating that the better the company’s environmental performance, the higher the level of carbon emission disclosure. Profitability and institutional ownership, however, have no significant effect on carbon emission disclosure.

Yessira Dianita

Jurnal Hukum, Politik dan Humaniora 2025 Lembaga Pengembangan Kinerja Dosen

This study examines the application of the Piercing the Corporate Veil doctrine in cases of fiduciary duty violations by the President Director of PT Bakara Bumi Energi, based on the Jakarta Central District Court Decision No. 451/Pdt.P/2019/PN.JKT.Pst. Using a normative juridical approach, the research analyzes primary and secondary legal sources, including Law No. 40 of 2007 on Limited Liability Companies and relevant court rulings. The findings reveal that the President Director's failure to provide transparent financial reports and operational information constitutes a breach of fiduciary duty, encompassing duties of loyalty and care, leading to financial losses such as tax arrears and reputational damage. Furthermore, this breach justifies the application of the Piercing the Corporate Veil doctrine to hold the director personally liable, as supported by similar judicial precedents. The study concludes that enforcing this doctrine enhances corporate governance and accountability, recommending clearer regulatory frameworks for broader application to directors and other corporate organs.

Prasetyo, Yuli; Kumala Mahda H; R. Oktav Yama H; Narava Kansha P

International Journal of Electrical Engineering, Mathematics and Computer Science 2025 Asosiasi Riset Teknik Elektro dan Infomatika Indonesia

The reliability of power distribution systems is a crucial factor in ensuring stable electricity supply for industrial, commercial, and household users. Conventional protection systems often face limitations in terms of real-time monitoring, remote control, and adaptive responses to fault conditions, which can result in longer outage durations and higher operational costs. This research aims to develop a smart protection system for power distribution using Internet of Things (IoT) technology to enhance system reliability. The proposed method integrates IoT-enabled sensors, microcontrollers, and communication modules to monitor critical parameters such as voltage, current, and frequency in real time. Data are transmitted to a cloud-based platform for analysis and decision-making, enabling rapid detection of abnormalities and remote tripping of circuit breakers. The prototype was tested under various fault scenarios, including short circuits and overloads, and demonstrated faster response times compared to conventional systems. Results show that the IoT-based protection system improved fault detection accuracy, reduced downtime, and provided predictive maintenance insights through data analytics. The synthesis of these findings highlights that integrating IoT into protection mechanisms not only increases operational reliability but also supports the transition toward smart grids. In conclusion, the developed system proves effective in addressing the limitations of traditional protection systems by offering real-time monitoring, automation, and enhanced decision-making for modern power distribution networks.

Hida Elma Kristina Malau; Dafid Ginting; Yusnidah Yusnidah

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

This research aims to analyze the impact of implementing the International Safety Management (ISM) Code internal audit on the operational smoothness of the vessel MV. Martha Golden, managed by PT. Multi Jaya Samudera Belawan. The implementation of the ISM Code is a mandatory requirement regulated by Law No. 17 of 2008 concerning Shipping, designed to ensure safe ship operation and the prevention of marine pollution. The research methodology employed is field research (field research) through observation and the collection of direct operational data, complemented by a literature review (library research) to examine related regulations and theory. The findings demonstrate that the consistent execution of the ISM Code internal audit has a significant positive influence on improving the vessel's safety and operational integrity. This audit, carried out by the Designated Person Ashore (DPA), encompasses scheduling, conducting thorough inspections onboard, and reporting findings. Consistent auditing minimizes the risk of accidents at sea, enhances the compliance of all crew members with the applicable Safety Management Sistem (SMS), and ensures that the vessel operates safely and efficiently according to international standards. The study concludes that discipline in performing internal audits and the crew's adherence to SMS procedures are the primary keys to maintaining operational integrity. It is recommended that the company increase the frequency and quality of internal audits and crew training to ensure the vessel's safety and operational efficiency are consistently maintained.

Andhika Putra Pangestu; Ferida Asih Wilujeng; Putri Cinta Mei

Kajian ilmu Hukum, Sosial dan Administrasi Negara 2025 Lembaga Pengembangan Kinerja Dosen

This research analyzes the business licensing process for plywood products at PT Anugerah Albasia Abadi Talun, Blitar Regency. It aims to identify the processes undertaken, the obstacles encountered, and to provide recommendations. Employing a descriptive qualitative approach and the Triple Bottom Line framework, data was collected through interviews, observation, and documentation studies. The research findings indicate that the company has successfully fulfilled all complex formal licensing requirements, including the Business Identification Number (NIB), Industrial Business License (IUI), Timber Legality Verification Sistem(SVLK) certificate, Environmental Management and Monitoring Efforts (UKL-UPL), and Forest Product Transportation and Trading License (IPHH), demonstrating a commitment to regulatory compliance. Nevertheless, the licensing process is still hampered by the disharmony between the digital Online Single Submission (OSS) system and manual practices, dynamic regulatory changes that are not yet widely disseminated, limited internal human resource capacity, and a lack of harmonization and coordination among government agencies. The Triple Bottom Line analysis reveals that licensing legality supports economic competitiveness and market access, while social aspects are well-established through local job creation and CSR programs. However, environmental management remains administrative and not yet fully performance-based. Therefore, the research recommendations focus on strengthening internal capacity, optimizing the OSS system, developing proactive environmental management, and enhancing continuous community involvement to achieve higher operational efficiency and sustainability

Dimas Pramudya Sanjaya; Chefli Chefli; Eunike Leoni Sinaga; Abbyl Mohar Muhammad

Jurnal Bintang Manajemen (JUBIMA) 2025 Pusat Riset dan Inovasi Nasional

This study aims to analyze the integration of administration, state property management, human resources, and finance in supporting a facilitative immigration system. These four aspects are essential pillars for maintaining efficiency, effectiveness, and transparency in public service delivery within immigration institutions. However, their implementation often operates separately, causing inefficiency and delays in administrative decision-making. Using a descriptive-analytical approach based on literature review and regulatory analysis, this study finds that structured collaboration among administrative units strengthens internal coordination and improves service quality for the public. Administration functions as the foundation for documentation and record management, state property supports operational infrastructure, human resources drive organizational performance, and finance ensures program continuity and budget accountability. The integration of these components creates a more adaptive, transparent, and accountable work system to face global challenges, especially in the era of digital public services. The study recommends implementing an integrated information system, enhancing personnel competencies, and optimizing budget planning and supervision to achieve professional and competitive immigration governance.

Sri Widoretno; Muhammad Ardiansyah

Jurnal Riset Rumpun Ilmu Teknik 2025 Pusat riset dan Inovasi Nasional

This study focuses on analyzing the efficiency of water usage during ablution in mosques, aiming to identify the factors causing inefficiency and propose solutions aligned with sustainability and Islamic values. Ablution is essential for Muslim prayer, yet modern mosques often neglect water efficiency, leading to waste and high operational costs. A mixed-methods approach was employed, combining observations, water discharge measurements, and surveys from 35 congregants at an urban mosque. The results showed an average ablution water consumption of 2.47 liters per person, with significant variation, primarily due to faucet usage behaviors. The survey also revealed that 45.71% of participants viewed water use as inefficient, with mixed responses regarding the implementation of automatic faucets. These findings underscore that water conservation cannot be achieved solely through technical solutions like sensor faucets or water recycling systems. Instead, it requires integrating Islamic values and education to encourage behavioral change among mosque-goers. By promoting awareness and responsible water use, mosques can become role models in environmental conservation. This study highlights the importance of combining technical engineering solutions with spiritual values, contributing to a more sustainable and efficient use of resources in mosque facilities while adhering to Islamic principles.

Monika Safitri Aritonang; Nurmaliana Sari Siregar

Jurnal Manajemen Kewirausahaan dan Teknologi 2025 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This research aims to conduct an in-depth analysis of the administrative process for container Delivery Order (DO) handling implemented at Batu Ampar Port, Batam. The primary focus is to identify the procedural stages and evaluate the obstacles encountered during the DO issuance process. The Delivery Order is a crucial import document that serves as a transit permit, enabling service users to retrieve imported goods from the port area. The research methodology employs field research (field research) supported by a literature review (library research), allowing for the practical and thorough collection of operational data. The findings indicate that the administrative DO handling workflow commences with the receipt of documents from the shipping company representatives or service users, followed by the segregation of documents based on the company, recording the number of DOs, and culminates in the printing and validation of Form 2B, which serves as the official proof of cargo collection. This entire process demands close coordination among work units, particularly the administration and container depot sections. The study concludes that the effectiveness of DO management significantly impacts the smooth distribution of imported goods from the port. Common constraints frequently encountered include data inconsistency between the Bill of Lading and the received DO, as well as limitations in facilities and human resources within the administrative process. Recommended solutions include increasing supervision and refining the communication system between the applicant and the officials to ensure that the DO issuance process proceeds smoothly, promptly, and in compliance with established procedures.  

Muhammad Zidan Az-Zandani; Imam Tri Harsoyo; Mohamad Sofie

Journal of Health Technology and Public Health 2025 Sekolah Tinggi Ilmu Kesehatan Semarang

Blood transfusion is a critical medical procedure that requires the blood to be at a temperature close to normal human body temperature, approximately 36– 38°C. Transfusing cold blood can lead to serious complications such as hypothermia, coagulation disorders, and even cardiac arrest. Therefore, a reliable and automated blood warming device is essential to ensure safe transfusions. This study aims to design and modify a Blood Warmer Thawing device based on the Arduino Uno microcontroller as an innovative and cost- effective solution, particularly for healthcare facilities with limited resources. The system integrates a DS18B20 temperature sensor to monitor the temperature of the heating medium in real time, with data displayed on a 20x4 I2C LCD. Users can set the desired temperature via a 4x4 keypad, and the system automatically adjusts the heater performance based on the detected temperature. To enhance safety and operational efficiency, the device is also equipped with a buzzer as a warning indicator when the temperature exceeds the safe threshold, and utilizes a DC motor and cooling fan to maintain proper heat circulation. Test results indicate that the device is capable of maintaining the liquid temperature within the ideal range for blood transfusions, with high stability and fast response to temperature changes. This innovation offers a practical, affordable, and easy-to-implement solution to support effective and safe blood transfusion procedures in various healthcare settings.

Danang Danang; Febri Adi Prasetya; Rashad Huseynaga Asgarov

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

The increasing integration and digitization of smart grid systems have exposed them to a variety of security threats, necessitating robust security measures to ensure their reliability and efficiency. This paper proposes a novel Digital Twin-Based Cyber-Physical Security Framework, incorporating AI-driven predictive maintenance and zero-trust architecture to address the evolving challenges of securing smart grids. By leveraging digital twin technology, this framework creates a real-time virtual representation of physical systems, enabling continuous monitoring and simulation for enhanced security and operational performance. Zero-trust security principles are integrated to ensure that no entity, whether inside or outside the network, is trusted by default, thus significantly reducing the risk of cyber-attacks. Additionally, AI-driven predictive maintenance enhances the framework’s reliability by proactively identifying potential failures before they occur, reducing downtime and improving system resilience. Through the development and simulation of this framework, including attack and failure scenarios, the paper demonstrates that the proposed system outperforms traditional methods in terms of anomaly detection, system downtime, and response times. The integration of predictive maintenance allows for early identification of component failures, thus enhancing the overall resilience of the grid. The zero-trust architecture further strengthens the cybersecurity posture, preventing unauthorized access and attacks. The study also identifies challenges, such as data synchronization and scalability, which must be addressed for broader implementation in large-scale smart grid systems. The findings suggest that the proposed framework could play a critical role in the future evolution of smart grid security, offering valuable insights for researchers and practitioners.  

Genrawan Hoendarto; Thommy Willay; Pavan Kumar

Journal of Information Technology and Computer Science 2025 International Forum of Researchers and Lecturers

The rapid advancement of intelligent systems has accelerated the adoption of data-driven solutions across diverse industries, creating an increasing need for models that are both efficient and privacy-preserving. While traditional centralized machine learning approaches offer strong predictive capabilities, they often struggle with challenges related to data privacy, network latency, and computational inefficiency-especially in distributed environments with heterogeneous devices. To address these limitations, recent research has explored hybrid learning frameworks that integrate federated learning, edge computing, and dynamic model optimization techniques. These hybrid approaches enable models to process and learn from data closer to the source while maintaining stringent privacy requirements by keeping raw data localized. Additionally, the incorporation of pruning strategies, adaptive model compression, or multimodal data fusion contributes to improved speed, scalability, and accuracy in real-time inference tasks. Such frameworks have demonstrated notable promise in settings characterized by high data volume, operational complexity, and the necessity for fast anomaly detection or decision-making. However, despite these advancements, several challenges remain, including synchronization delays across edge nodes, variability in hardware capabilities, and the need for more efficient aggregation algorithms. Future developments may involve leveraging next-generation pruning techniques, energy-aware edge scheduling, decentralized orchestration protocols, or the integration of digital twin technologies to further enhance performance. Overall, hybrid distributed learning frameworks represent an important evolution toward more intelligent, secure, and autonomous computational ecosystems capable of supporting the next wave of smart applications.

Risko Nur Rizqi; Oktaviano Rifky Ramadhani; M. Hakam Al Kautsar; Ilham Albana

Jurnal Bisnis Kreatif dan Inovatif 2025 Asosiasi Riset Ilmu Manajemen dan Bisnis Indonesia

The Digital transformation in Indonesia’s fast-food industry has accelerated the adoption of self-ordering technology to improve operational efficiency and customer experience. However, the implementation of such systems faces several technical, operational, and social risks that may hinder success. This study aims to analyze the optimization of risk management in the development of self-ordering applications for Indonesian fast-food restaurants. A qualitative approach through a literature review was employed to identify key risk factors and mitigation strategies based on academic sources published between 2020 and 2024. The findings reveal that a comprehensive and contextual risk management approach is critical for successful implementation. Technical risks can be minimized through staged system testing and robust data security, while operational risks can be mitigated through employee training and effective change management. Moreover, adapting system design to local cultural and consumer preferences enhances user acceptance. The study concludes that applying risk management frameworks such as ISO 31000 and PMBOK can strengthen the digital transformation of Indonesia’s fast-food industry and provide practical guidance for decision-makers in managing technology-based restaurant operations.

Putri Ainayah Tazkiyah; Nibi Nazwa Quinita Tanjung; Devita Azwi Nurrahma; Albi Wahyu Ramadhan; Siti Suaibah Nasution

Imajinasi : Jurnal Ilmu Pengetahuan, Seni, dan Teknologi 2025 Asosiasi Seni Desain dan Komunikasi Visual Indonesia

This study aims to analyze the strategic role of Information Technology (IT) in improving operational efficiency within e-commerce companies in Indonesia. A literature review approach was employed by examining various scholarly sources, including accredited national journals and relevant books. The findings indicate that the implementation of IT such as Enterprise Resource Planning (ERP) systems, Big Data Analytics, and Cloud Computing significantly accelerates business processes, reduces operational costs, and enhances data accuracy and service quality. E-commerce companies that integrate IT into their operations are shown to adapt more effectively to market dynamics and consumer preferences. The study concludes that the use of IT is not merely a supporting tool, but a key factor in creating competitive advantage. The implications of this research offer insights for e-commerce industry players and policymakers to continuously promote digital innovation in pursuit of efficiency and business sustainability.