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The cosmetic industry in Indonesia has experienced rapid development with the emergence of various local and global cosmetic brands. Therefore, every cosmetic company needs to have a strategy to capture the market. One of the strategies that can be used is foreign branding which involves giving brand names using foreign languages aimed at influencing brand image dimensions, consumer perceptions, and attitudes towards the products. This research aims to determine the influence of foreign branding on purchase intention mediated by perceived product quality of Luxcrime products. This study is a quantitative research with a descriptive approach. The sample used consists of 100 students majoring in Management at the Faculty of Economics and Business, State University of Makassar. Data collection was conducted through literature study and survey. The data analysis technique used is Partial Least Square (PLS) analysis. The results of the study indicate that foreign branding does not have a positive and significant effect on purchase intention of Luxcrime products, foreign branding has a positive and significant effect on perceived product quality of Luxcrime products, perceived product quality has a positive and significant effect on the purchase intention of Luxcrime products and perceived product quality mediates the relationship between foreign branding and purchase intention of Luxcrime products

It seems that the world of communication today cannot be separated from technology. The use of communication technology makes it increasingly sophisticated. Every year, even every month, gadget companies always innovate their products with the aim of attracting consumer buying interest. Brand awareness and market share are closely related in the world of marketing. This study aims to identify and analyze the impact of brand image and market share competition on consumer purchasing interest in Indonesia. Data collection uses a quantitative approach using an associative explanatory survey method with data collection techniques used namely questionnaires, observation and interviews. The number of samples used in this research was 99 respondents. The results of the research study are that the use of brand image in Apple products has a strong level of influence on consumer behavior.

The research results show that investment knowledge (X1) has a significant positive effect on investment interest (Y). This is proven by carrying out statistical tests which produce a significant value of Tcount 5.782 > Ttable 1.662 and a sig value of 0.000 < 0.05, which means that H0 is rejected and Ha is accepted. Technological progress (X2) shows that there is a significant positive influence on investment interest (Y). This is proven by the value of tcount > ttable of 7.988 > 1.662 with a significant value of 0.000 < 0.05. So it can be concluded that H0 is rejected and Ha is accepted. Investment knowledge and technological advances together have a significant influence on investment interest. This is known by the significant value for (X1) and (X2) simultaneously having an effect on (Y) of 0.000 < 0.05 and the value of fcount > ftable (99.240 > 3.100). The coefficient of determination shows that the influence of the independent variables (X1) and (X2) on (Y) has an influence of 68.3% and the remaining 31.7% is influenced by other variables outside that were not examined in this research. So it can be concluded that Ha is accepted and H0 is rejected. This means that the higher the investment knowledge and technological advances, the higher the student's interest in investing

Penelitian ini didasari oleh kesulitan siswa dalam merangkai kalimat. Guru hanya dapat menjadi penceramah dan pemberi contoh yang baik tanpa melihat potensi siswa, kemudian untuk mengolah kata dan kalimat sesuai dengan keinginan mereka sendiri dengan memperhatikan EYD. Sedangkan siswa hanya mampu menjadi seorang pembaca ulang tanpa adanya minat dalam mencoba membuat kalimat sendiri dan mengolah kata dengan baik sesuai dengan imajinasi mereka. Hal ini menyebabkan menurunnya pemahaman siswa dalam mengolah kata pada pelajaran bahasa Indonesia. Tujuan penelitian ini adalah untuk memperbaiki sekaligus meningkatkan hasil belajar siswa pada kelas VI B di SDN 07 Manggelewa. Instrumen penelitian yang digunakan adalah observasi, tes hasil belajar, dan dokumentasi. Berdasarkan hasil Penelitian yang dilakukan, maka dapat ditarik kesimpulan bahwa penggunaan model pembelajaran editing pada materi memaparkan informasi menggunakan bahasa lisan dan tulisan dapat meningkatkan hasil belajar siswa kelas VI B SDN 07 Manggelewa. Hal ini dibuktikan dengan hasil rata-rata dan ketuntasan belajar siswa yang meningkat, yakni pada kelas eksperimen lebih tinggi yaitu memiliki nilai rata-rata hasil belajar sebesar 82 dengan ketuntasan klasikal 83 % dibandingkan dengan kelas kontrol yaitu memiliki nilai rata-rata hasil belajar sebesar 75,70 dengan ketuntasan klasikal 47 %.

Currently, there are many Instagram social media users. Currently, the use of Instagram as a promotional media plays an important role in building a company's business. Especially coffee shop businesses such as Kopilikasi. The research entitled Instagram social media analysis as a Kopilikasi  promotion media in attracting consumer buying interest has a research objective, namely knowing the role of Instagram social media as a Kopilikasi promotion media in attracting consumer buying interest and knowing content that attracts audiences on Instagram social media. This research method uses a descriptive qualitative method. The data sources in this study used interviews and observations. The main theoretical basis in this research is new media. The results of this study are that Instagram plays an important role in attracting Kopilikasi customers' buying interest. Kopilikasi attracts customers' buying interest by creating content on their Instagram. The content is used as a promotional tool that contains information about Kopilikasi. Kopilikasi has a characteristic in its content, namely creating content in a cinematic style. Currently, Instagram plays an important role in the Kopilikasi promotion process and has succeeded in attracting consumer buying interest and the content created has succeeded in attracting the attention of its audience on Instagram.   Keywords: Instagram, Promotion, Content   Abstrak: Saat ini pengguna media sosial instagram sangatlah banyak. Saat ini juga penggunaan instagram sebagai media promosi berperan penting dalam membangun bisnis sebuah perusahaan. Khususnya usaha coffee shop seperti Kopilikasi. Penelitian berjudul analisa media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumen memiliki tujuan penelitian yaitu  mengetahui peran media sosial instagram sebagai media promosi Kopilikasi dalam menarik minat beli konsumennya dan mengetahui konten yang menarik audiens di media sosial instagram. Metode penelitian ini  menggunakan metode kualitatif deskriptif. Adapun sumber data dalam penelitian ini menggunakan wawancara dan observasi. Landasan teori utama dalam penelitian ini yaitu media baru. Adapun hasil penelitian ini adalah instagram berperan penting dalam menarik minat beli pelanggan Kopilikasi. Kopilikasi menarik minat beli pelanggan dengan membuat konten-konten di instagramnya. Konten tersebut digunakan sebagai alat promosi yang berisi informasi tentang Kopilikasi. Kopilikasi mempunyai ciri khas dalam kontennya yaitu membuat konten dengan gaya sinematik. Berdasarkan analisa peneliti menarik kesimpulan yaitu Konten yang menarik minat beli konsumen Kopilikasi yaitu konten dengan objek konsumen Kopilikasi karena terbukti berhasil meningkatkan perhatian dan ketertarikan dari audiens di instagram. Saat ini instagram berperan penting dalam proses promosi Kopilikasi dan berhasil menarik minat beli konsumen dan konten yang dibuat berhasil menarik perhatian audiens nya di instagram

The background to this research is that the author wants to know whether people have an interest in investing or not, especially in the Ajaib application. Apart from that, it aims to determine the influence of brand ambassador, brand awareness and brand image on people's interest in investing in Ajaib. The research method used is quantitative, with probability sampling as data collection. The number of respondents was 100 and data analysis used SPSS software. With the research results, brand ambassadors have no influence on investment interest, brand awareness has no influence on investment interest, and brand image has an influence on investment interest.

Development communication is a scientific discipline and communication practice in the context of developing countries, especially communication activities for planned social change. The priority of developments is activities to educate and motivate the community. In a board sense, development communication includes  the role and function of communication between all parties involved in development efforts. In this case, researchers got results from The Asam Beetle Crocodile Park in Medan. Not only that, the park has received official permission from the tourism office and currently its existence is very well known to the wider community, even to people outside Sumatera.

Penelitian ini bertujuan guna mengetahui pengaruh kualitas website, variasi produk, dan persepsi harga terhadap minat beli konsumen pada pengguna marketplace Bukalapak di Kabupaten Demak. Dalam penelitian ini populasi yang dipilih adalah pengguna atau pelanggan marketplace Bukalapak di Kabupaten Demak. Sampel diambil menggunakan teknik purposive sampling. Penelitian ini mengunakan metode kuantitatif dengan teknik analisis datanya mengunakan analisis regresi linier berganda dimana datanya diolah melalui SPSS versi 25. Jumlah responden dalam penelitian ini sebanyak 96 responden. Hasil dari penelitian ini menjelaskan bahwa kualitas website memiliki pengaruh yang positif dan signifikan terhadap minat beli konsumen. Variasi produk mempunyai pengaruh positif dan signifikan terhadap minat beli konsumen. Serta persepsi harga memiliki pengaruh positif dan signifikan terhadap minat beli konsumen.

In the modern era, Muslim fashion, one of which is the hijab, is experiencing developments every year. Hijab is Muslim clothing that is very popular with Muslim women in Indonesia. This incident happened because Muslim women in Indonesia are aware that wearing the hijab is an obligation. This provides an open space for companies to produce Muslim clothing, especially hijabs, to become the main target market in the country. The purpose of this research is to find out whether promotions and testimonials have an influence on purchasing interest through the mediating variable of consumer trust in Buttonscraves products. There were 51 participants in this study and data was collected through an online survey using a Google form. The sampling technique was carried out using purposive sampling techniques and primary data types, as well as collecting questionnaires. The results of the analysis show that promotions have a significant effect on buying interest, testimonials have a significant effect on buying interest and testimonials have a simultaneous effect on buying interest in Hijab Buttonscraves.

This study conducts a thorough examination of the factors influencing consumer purchasing interest in the snack market, utilizing Mr. Fathoni Jr's Gajahan Leker as a case study. The research focuses on the analysis of the impact of price, flavor choices, and location on consumer purchasing preferences within the context of Leker products.By gathering data through surveys conducted using questionnaires and statistical analysis, the research discovers that the price of Mr. Fathoni Jr's Gajahan Leker plays a significant role in shaping consumer purchasing interest. Additionally, the various flavor choices offered by this brand also have a positive impact on purchasing preferences.The strategic placement and good accessibility of locations are proven to be key factors in attracting consumer purchasing interest. The success of Mr. Fathoni Jr's Gajahan Leker in leveraging strategically located sites to reach their target market contributes significantly to consumer purchasing interest.This study provides profound insights for business owners, marketers, and strategic decision-makers in the snack industry. By understanding the complex interactions between price, flavor choices, and location, Mr. Fathoni Jr can devise more effective strategies to enhance consumer purchasing interest, strengthen their brand, and support long-term business growth.

This research was conducted to determine and explain the influence of advertising, brand image and price on interest in purchasing Le Minerale products. The research was carried out by distributing questionnaires online using Google Form. This research uses quantitative methods, the population in this research is consumers who use Le Minerale products in the Greater Solo area with a sample size of 105 respondents. The research was carried out with the help of the SPSS 27.0 application as a tool for calculating data obtained using 4 variables, the independent variable is advertising, brand image and price, while the dependent variable is purchase interest. The analysis used in this research is the classical assumption test, multiple linear regression and hypothesis testing. The results of the F Test research obtained a calculated F value of 13.139 > 2.460 with a significance value of 0.000 < 0.05 so it can be concluded that advertising, brand image and price simultaneously influence purchasing interest.

Traditional markets are places of interaction between sellers and buyers which are characterized by direct transactions and frequent bargaining processes. The existence of traditional markets makes people happy because traditional markets provide many basic daily needs and necessities and of course the prices are much cheaper than in supermarkets. Because of this, the development of traditional markets really needs to be improved, so that public interest increases, changes to traditional markets are needed. The development of traditional markets in Blitar can be seen, among other things, by physical renovations, activities to clean the environment around the market, arrangement of places and grouping of types of merchandise, orderly administration, order and security. Supporting factors include traditional market traders who always follow the advice and directions of market managers, the presence of cleaning staff, and good support from the Trade Department. However, there are also factors that hinder the development of traditional markets in increasing public interest, including: lack of public awareness about not throwing away rubbish, packaging of goods for sale that does not attract public interest, water drains that are often clogged with rubbish. The approach we take is a qualitative approach, such as going directly to traditional markets to see firsthand a clear picture and accurate facts.

Education is the key to the development of a nation. Education is carried out through efforts to determine all the natural strengths that children have, both as humans and as members of society, to achieve the highest safety and happiness. In line with this, the educational process should also be focused on the process of developing all human potential so that we can become ourselves with superior abilities and personalities so that we can create adequate resources. The method used in writing this article is a qualitative method. Qualitative research is research that looks at the perspective of social reality, namely by seeing the world as it is, therefore a qualitative researcher must be someone with an open mind. Basically, qualitative research has two objectives, namely: first, describing and revealing and second, describing and explaining. According to Ma'Tuf in M.Hatis, a gadget is a small technological electronic device or item that has a special function, but is often associated as an innovation or new item. A gadget among the public is no longer foreign, in this advanced era it is very sophisticated because the gadgets that are made are small and have many benefits and there are positive and negative sides to the use of gadgets. The use of gadgets in young children aged 5-6 years is indeed the use of gadgets It has a big influence on children because nowadays children are more concerned with playing with gadgets than studying and some of these children's families give their children a personal gadget.

The quality of Indonesian education is the absolute responsibility of the Ministry of National Education which is implemented as a manifestation of macro policies that are applied simultaneously in Indonesia. Policy is a whole set of concepts and principles that become the outline and basis of plans in the implementation of policies set to achieve goals as targets that must be achieved. Problems found by researchers during initial observations of research related to the implementation of character education management at SMAI Integral Hidayatullah Boarding School Batam are Character education management innovations at SMAI Integral Hidayatullah Boarding School Batam have not been fully felt by students as objects of policy implementation. The effectiveness of the implementation of character education management is considered less effective with no synergy found between planning, implementing and evaluating the achievement of character education management targets due to less than optimal school support. This research implements qualitative research methods. Qualitative research activities, the data collected are not numbers but in the form of words or images. The data in question is in the form of interviews, field notes, personal documents and others. The results of the study formulated several efforts made in overcoming obstacles in developing students' interests, attitudes, and positive behaviors at SMAI Integral Hidayatullah Boarding school, one of which is to intensify the discipline of madrasah residents, because discipline is a factor that supports success in improving the quality of education. Strive for learning facilities and infrastructure, utilize free space for religious practice, work on software gradually, and add supporting books through the BOS program, and arouse student interest with various learning methods.

This study aims to determine the influence of brand image and service quality, on the interest in visiting CV.88 Auto Motor Surabaya. The sample in this study was 100 respondents taken using accidental sampling technique with the slovin formula. The data analysis technique uses multiple linear regression. The results showed that brand image and service quality partially affect the interest of CV.88 Auto Motor Surabaya buyers as evidenced by the results of the t test, namely the significance value of the brand image variable (X1) 0.012 < 0.05,. In the service quality variable (X2) the significance value is 0.000 < 0.05,. This shows that all independent variables of brand image, and service quality have a partial effect on buyer visitor interest. The test results simultaneously show that brand image, and service quality simultaneously affect the interest of CV.88 Auto Motor Surabaya buyers as evidenced by the F test results which show a significance value of 0.000 < 0.05. While the test results in the coefficient of determination (R2) show that brand image, and service quality have a major influence on buyer visit interest by 64.8% while the remaining 35% (100% - 64.8%) are influenced by other variables outside the study

Hospitals are an internal part of the health service system. In Indonesia, all public and private hospitals have the duty to carry out curative and rehabilitative efforts without neglecting preventive and promotive efforts as well as making referral efforts. Patients have the right to obtain quality health services in accordance with professional standards and standard operational procedures so that hospitals are always required to improve the quality of service. The aim of this research is to determine the influence of the quality of health services on interest in returning to Piru Hospital, West Seram Regency. This research method is quantitative using a cross sectional approach. The sample in this study consisted of 30 respondents according to Sugiyono 2019:127. This research instrument uses a questionnaire. Data processing uses SPSS, using the chi-square test with a significance level of (0.05). The results of the research on the influence of health service quality on return interest showed that the p value was <0.000 with (α<0.05), meaning there was a significant relationship between the influence of health service quality on return interest at Piru District Hospital. . The results of research on the influence of health service quality on interest showed that the p value was > 0.05 with (α > 0.05), meaning there was no significant relationship.

This research aims to explain the influence of brand awareness and brand image on repurchase interest at Warmindo, Kediri City. The data analysis technique used by researchers in this research uses statistical tests through validity tests, reliability tests, classical assumption tests, multiple linear regression tests, t tests, F tests with SPSS version 16.0 tools. The methods used in this research are questionnaires, interviews and observation. The sampling technique in this research used a saturated sample technique, with a total of 100 respondents. Based on the research results obtained by researchers from the multiple linear regression equation Y = -1,786 + 0.613X1 + 0.795X2. The results of the analysis carried out, the research results show that the brand awareness variable has a significant effect on repurchase interest with evidence that Sig t 0.000 < 0.05, the brand image variable has a significant effect on repurchase interest with evidence that Sig t 0.000 > 0.05, the variable discipline has a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05, and the results of brand awareness and brand image simultaneously have a significant effect on repurchase interest with evidence of Sig t 0.000 < 0.05. The results of the analysis value R2 = 0.949 or 94.9%.

The development of entrepreneurs in Indonesia is increasingly making competition tight, therefore companies are required to implement a good strategy system for the products they sell. This study was conducted to determine the effect of service quality factors, product completeness, and price on consumer buying interest in retail-based companies. This research was conducted using quantitative methods and as many as 104 respondents. Data collection using a questionnaire and tested using the SPSS 25 application. The technique used Purposive sampling is one part of Non-probability sampling.

This research aims to find out the role of social media in increasing the entrepreneurial interest of students in the management study program, Faculty of Islamic Economics and Business, North Sumatra State Islamic University. This research uses qualitative research methods. The results of this research are that social media is found to really help students in carrying out entrepreneurial activity and also makes it easier because it can reach a wider market, not only the campus environment but can also reach the environment outside the campus. Apart from that, by utilizing technological developments, namely social media, students become confident when marketing goods to be sold because they market their merchandise online.

Community Service activities are mandatory activities carried out by UIN North Sumatra students, especially at the Faculty of Tarbiyah and Teacher Training. PMM-4 students carry out Community Service activities in Bandar Magodang Village, Bintang Bayu District. One of the series of activities planned by PMM-4 students is the Learning House which is attended by the children of Bandar Magodang Village. The existence of this learning house program aims to help the children of Bandar Magodang village in increasing their interest in reading and writing skills in the midst of the widespread use of gadgets. This program runs well, this service activity is carried out through 3 stages, namely planning, implementation, and evaluation.  The method used in the implementation of community service is a qualitative approach.  The research subjects of this study were Bandar Magodang village children who were actively learning when a learning house was held by PMM-4 students children are asked to read books and their questions are also asked to write questions and answer questions in their notebooks.  This learning house activity will be carried out on August 18-19, 2023 at 14.00 – 16.00 WIB in one of the yards of Bandar Bagodang Village residents, Bintang Bayu District.