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To build content marketing over a long period of term is a important factor to create the engagement with customers. This study has the purpose to unveil the effects of content marketing Instagram upon customer engagement at Khas Ombilin Hotel. This research employed a quantitative, descriptive, causal, and associative style, with a sample size of 204 respondents. To analyze the data in this study, we utilized the SPSS 23 software application. The study employed the variables of content marketing (X) and customer engagement (Y). According to the study, content marketing on Instagram had a significant impact on customer engagement at Khas Ombilin Hotel, accounting for 78% of the influence, as opposed to the remaining 22% attributed to other factors.

This research aims to analyze the communication strategies used by Jogja Painting in enhancing the brand image of the Jopa Jopi comic. Jogja Painting is a successful art and creative company that has created the popular Jopa Jopi comic, attracting numerous readers. However, the brand image of this comic still needs improvement to gain broader recognition and acceptance. The research method employed is a descriptive qualitative approach. Data was obtained through in-depth interviews with Jogja Painting's management and observations of their communication activities. The findings reveal that Jogja Painting's communication strategies are not yet optimal due to incomplete implementation. The various stages of the communication strategies have not been fully executed, resulting in minimal changes to the brand image and limited reach to a wider audience. Obstacles include difficulties in generating story ideas, monotonous content that fails to engage readers, and visually unappealing aspects of the Jopa Jopi comic. To enhance the brand image, Jogja Painting needs to improve its communication strategies and address these obstacles, enabling the Jopa Jopi comic to gain greater popularity among a wider audience. .

Asmaranur Modeling School is a modeling school in Pekanbaru, which was founded by the owner and trainer, Irvan Asmara, on February 1 2020 under the auspices of CV. Asmaranur Persada Sejahtera. AMS Modeling School is the first modeling school that provides learning not only about the catwalk but also education in forming personality such as attitude, public speaking, personal branding, and responsibility. This research aims to find out the Marketing Communication Strategy of Asmaranur Modeling School Pekanbaru through Instagram Social Media. The method in this research used a case study with a qualitative approach and purposive techniques which included interviews, observation, documentation. The informant subjects in this research consisted of 3 informants, namely Irvan Asmara as the owner and instructor, Bima Sakti as the content creator, Wildatul Muslimah as a student who had been registered at AMS for a long time. This research uses New Media theory and the concept of The Circular Model of Some created by Regina Luttrell which has 4 stages, namely share, optimize, manage, engage. The results of this research are that Asmaranur Modeling School Pekanbaru chose the social media Instagram based on the increasing number of social media users and in accordance with Asmaranur Modeling School Pekanbaru's target market, namely young people and adults who are active on Instagram social media. Before posting content, collect photo/video ideas. Asmaranur Modeling School Pekanbaru's Instagram social media is managed directly by Irvan Asmara as the owner and trainer, easily responding to comments from followers, and making it easy to repost tagged posts from me personally, students who take part in activities at Asmaranur Modeling School Pekanbaru. To build engagement with consumers or followers, Asmaranur Modeling School Pekanbaru also creates events and sponsors other important events.

The large number of institutions in the English village of Pare means that The Benefit English Course institution must market its English language course institution services well. Promotion via Instagram social media can develop business and have an attractive influence on prospective new students. Decisions regarding prices will also determine the success of the course institution. Not only that, Word of Mouth also plays a big role in forming an effective marketing communication strategy for The Benefit English Course institution. The purpose of this research is to determine whether there is an influence that Social Media Instagram (X1), Price Perception (X2), and Word of Mouth (X3) have on students' decisions to choose The Benefit English Course (Y) course institution simultaneously. This research method used was quantitative using a sample of 139 students at The Benefit English Course during February - July 2022. The data was analyzed using a multiple regression analysis test with the equation Y = 3.683 + 0.230 X1 + 0.355 X2 + 0.301 Social Media Instagram (X1), Price Perception (X2), and Word Of Mouth (X3) have a positive relationship with purchasing decisions (Y). The results of the t test and F test also show that the significance value of the Social Media Instagram (X1), Price Perception (X2) and Word of Mouth (X3) variables is smaller than 0.050 and the R square value is 0.924 so it can be concluded that the Social Media Instagram variable ( X1), Price Perception (X2) and Word of Mouth (X3) have a significant influence on the Purchasing Decision (Y) Students of the Benefit English Course Course Institution and have an influence of 70.7%.    

The purpose of this study was to determine whether product quality and social media marketing instagram affect bouquet purchasing decisions at Barung Bouquet. The data collection procedures of this study are: Questionnaires and documentation. The data analysis technique is quantitative with multiple linear regression tests. The partial test results (T test) show that the variables of purchasing decisions and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet. Meanwhile, the results of simultaneous testing (F test) show that the variables of product quality and social media marketing instagram affect the decision to purchase a bouquet at Barung Bouquet.

The purpose of this research is to determine the responsibility of online stores that use other people's endorsement content without permission on Instagram for commercial purposes and to find what legal remedies can be taken by influencers whose endorsement content is misused by other people without permission. Instagram for commercial purposes. This type of research is norrmative juridical, data analysis uses norm ative research methods through library research and secondary data review. The data collection method used is literature studyy with data sources of primary legal materials and secondary legal materials. The results of this research are that the use of endorsement content by other online shops outside the agreement has violated the moral rights and economic rights of endorsement content creators as regulated in Article 9 paragraph (1) letters a, b, c and/or g for commercial use as well as Article 9 paragraph (2) Law no. 28 of 2014. Based on Article 113 paragraph (3) of Law no. 28 of 2014, the legal remedy that can be taken is to try to comment on the post and ask other online stores to delete it. You can also settle the lawsuit in the competent court in the country that has jurisdiction to try the lawsuit, namely Indonesian law.

Utilizing digital marketing has an important role in increasing sales and income so that you can access a wider market reach. Lack of ability, skills and understanding of digital technology is an obstacle for MSME players. To overcome the problems faced by MSMEs in marketing products digitally, education will be provided on how to utilize digital marketing media in selling the products they sell. This service activity aims to provide direction and ways to use digital marketing, especially on the WA Business and Instagram applications, as well as increasing the ability of MSME players to utilize digital as a promotional medium. The method used in this service activity is direct assistance and training for MSME actors with the stages of observation, interviews, activity planning, activity process, end of activity, and documentation. Based on the results of this service activity, MSMEs have begun to know and understand how to use the WA Business and Instagram applications as online sales promotion media.

The use of social media and market places for MSMEs Hantaran to the city of Kediri is very necessary and important. The main objective of this research is the use of social media and market places to develop marketing from offline to online and increase sales of Hantaran MSME products in the city of Kediri. With a qualitative descriptive type of research. The research subjects of the Hantaran UMKM group in Kediri city numbered 28 members. The research results for social media with the highest results are Instagram, then Tik Tok, Facebook, WA Business and finally YouTube. Meanwhile, the highest marketplace is Shopee, then Tokopedia and finally Lazada. The hope is that if you want to progress and increase the development of marketing products online, Hantaran actors must be ready to adapt to changing times and continue to learn how to operate social media and market places.

The background to this research was carried out by the researcher's curiosity regarding the dialect phenomenon that arises when speakers of their mother tongue (Korean) speak Indonesian. The purpose of this research is so that readers can find out and describe what dialect is, how phonology influences language dialect, and the results of dialect analysis on characters from Korea who use Indonesian, including Instagram celebrities and content creators who are the object of this research. The method used by researchers is a qualitative descriptive method. Meanwhile, the data sources in this research are YouTube videos and Tiktok content. This research was carried out by analyzing the pronunciation of words and how they were pronounced by Korean characters who could speak Indonesian. Based on the results of the analysis, the researcher found that phonology is one of the influencing factors in producing dialect when speaking and the researcher was also able to conclude that the use of descriptive methods with a qualitative approach was suitable for application in this research. It is hoped that this research will be useful for readers so that readers gain more knowledge about phonology and dialect.

This research wants to find out more about "The Effect of Product Variation on Consumer Purchase Interest" in accordance with the subject matter raised, namely the Effect of Product Variation on Consumer Purchase Interest at Erigo Store through Instagram Media. The background to this research is that in the current digital era, social media, especially Instagram, has become a popular platform for e-commerce businesses to promote and sell their products. In this context, this study tries to understand how the variety of products offered by erigo stores through the media of their Instagram accounts affect consumer buying interest. The purpose of this study was to find out how product variations in Erigo store products can influence consumer buying interest, to find out what factors most influence consumers in choosing Erigo store products through Instagram media. The method used in this research is descriptive quantitative research method based on positivistic (concrete data), research data in the form of numbers that will be measured using statistics as a means of calculating the test, related to the problem under study to produce a conclusion. The population in this study are followers of Instagram Erigo store. Conclusions based on the results of the analysis and discussion of money that the researchers have explained, it can be concluded that attractive and varied product variations can increase consumer buying interest.

New local brands are starting to enter the culinary industry so competition is increasing. Several culinary businesses in Indonesia are now thriving thanks to online media, such as Instagram and Golden Lamian. The purpose of this research is to measure @goldenlamian's sales promotion activities on Instagram, determine purchasing decisions, and the influence of sales promotions on Instagram on product purchasing decisions. The theory used is promotions in the form of coupons and special prices or discounts. Apart from purchasing decisions, there are also aspects related to problem recognition, information search, alternative evaluation, and purchasing decisions. This research method is quantitative using a survey method. 61 people were sent a questionnaire via the Instagram account @goldenlamian as part of the data collection strategy. Simple random sampling was used to take samples. The results of this research show that respondents responded (agree) to the Instagram sales promotion @goldenlamian. Meanwhile, the decision to purchase Golden Lamian received a good response (agree) with all variables (Y) in the research questionnaire. The Golden Lamian promotion influenced purchasing decisions by 32%, the remaining 67% was influenced by data from factors other than this research.

Visual content is currently being loved by business activists to compete in introducing their business to customers. This has motivated one of the restaurant businesses, namely New Normal Burgerbar, in the city of Padang to make promotional efforts through their Instagram social media in order to attract customers. This proves that visual content is crucial in its application as an information medium. In this regard, a descriptive qualitative research was conducted to analyze how the role of rhetoric (ethos, pathos, and logos) in achieving interesting visual content results can be conveyed effectively.

The development of information technology brings a change in society. The birth of social media caused people's behavior patterns to experience a shift in existing culture, ethics and norms. The use of social media, especially Instagram, is currently the focus used in providing information. Almost all levels of society use social media to communicate. There are many new ideas that can be used to utilize social media, one of which is as a promotional medium in the field of fashion photography. The increasingly developing fashion industry must of course also be balanced with fashion photography. Therefore, one of the industries in the field of photography, namely Photoin Studio, continues to innovate using social media to play an important role in influencing society. By using a qualitative approach and semiotic analysis from Charles Sanders Peirce, you can find out and understand this research.

The development of digital technology and social media has driven a major transformation in the study of linguistics, particularly in understanding the evolution of global languages and the emergence of digital dialects. Interactions on platforms such as Twitter, Instagram, and TikTok accelerate the formation of new vocabulary, the use of slang, and the spread of cross-cultural expression. Antony and Tramboo (2023) highlight the digital metamorphosis in language, while Friedrich and De Figueiredo (2016) explain the birth of digital Englishes in a sociolinguistic perspective. Language research challenges on social media have also emerged, such as the limitations of dialect processing (Jørgensen et al., 2015) and the influence of digital linguistic ecology (Klushina, 2022). Advances in natural language processing (NLP) have also strengthened this study. Cambria and White (2014) and Skaria et al. (2024) show the development of NLP from sentiment analysis to its application in education (Khensous et al., 2023) and multilingual text analysis (Agüero-Torales et al., 2021). The systematic review of Sundaram et al. (2023) and Prihatini et al. (2023) reinforces the evidence that social media expands language skills and enriches contemporary discourse, while Sun et al. (2021) show an increasing trend of digital linguistic research through bibliometric analysis, including cultural gaps (Rani & Samjetsabam, 2024). Overall, language not only evolves naturally, but also through human interaction with technology and digital culture. Digital dialects, slang, and online communication patterns are part of the global linguistic evolution that opens up interdisciplinary research opportunities between linguistics, computing, and cultural studies.

The phenomenon of climate change often occurs in certain seasons, causing cyclical changes in climate conditions in an area. Climate change causes the biggest impact is global warming which causes ice and icebergs in polar regions to melt. In addition, this phenomenon also causes storms, extreme weather and changes in rainfall patterns. Through the Meteorology, Climatology and Geophysics Agency always provides information related to authentic weather forecasts through a series of public communication activities through @infobmkg Instagram posts. The purpose of this study is to analyze the content of public communication related to weather forecasts through @infobmkg Instagram posts. The research method uses a content analysis approach to describe the content of posts by analyzing them. The results of the study show that BMKG actively posts weather forecast information that is useful for the community. The information received by the community can be used as a reference for indoor or outdoor activities and always be alert to potential storms caused by bad weather.

UMKM play an important role in the economy in Indonesia. UMKM can play a role in improving people's welfare as a means of equalizing the economic level of the common people, a means of alleviating poverty and a means of earning foreign exchange for the country. Despite the importance of the contribution of UMKM to the national economy, it turns out that this sector still has many problems, one of which is the weakness of UMKM in marketing their products. The purpose of community service is to provide assistance to UMKM related to the use of digital technology to increase product sales, especially to UMKM Eshan.id_. Ehsan.id_ UMKM is a business in the field of knitting handicrafts, which in 2022 has achieved an income target of only 63.05%, so it is necessary to determine the right strategy in marketing its products, such as through digital marketing. The assistance is intended so that UMKM can take advantage of social media to increase sales by creating social media content on Instagram and Tiktok. The result of this activity is the giving of meaning and philosophy to the logo to meet the requirements for making IPR (Intellectual Property Rights) and also a company profile that can be used by UMKM in conducting product marketing. In addition, UMKM owners also receive education regarding the theory of digital product marketing through social media that is effective and right on target

Rangawak is a wood-working workshop in Barulak, Tanah Datar that produces hand-processed products without using massive manufacturing machines. Rangawak has been running since 2019, by utilizing the surrounding wood resources which are designed and processed to produce valuable furniture. However, this is still not enough to make Rangawak a sustainable brand. Rangawak needs more than just a quality product, but also a strong brand image, so it is easily recognized by potential consumers. Branding steps are deemed appropriate to overcome this problem using the design thinking method which focuses on empathy, defining problem, ideation and refining solutions. This method includes experimentation, development of ideas in visual form and physical implementation based on existing problems. The branding process results in the design of ideal branding elements, compiled into a brand book so that it becomes a reference for acting both internally and externally. These elements are in the form of values held firmly by the brand, brand positioning in the market, calm explanation of brand naming, brand personality which becomes a reference for how the brand interacts (in the form of tone of voice, prohibited and recommended terms, pronunciation and choice of words in copywriting), as well as visual identity with guidelines and rules for its application in various supporting media such as websites, catalog books, posters, member cards, packaging and Instagram accounts selected based on indicators of the media's effectiveness and efficiency in the brand activation process.

The problem in this research is the lack of enthusiasm of students in the learning process, students are lazy to open printed books, lazy to go to the library, limited learning references. The purpose of this study was to describe the Pai learning process, the validity and practicality of developing teaching materials in the form of Reading Literacy Development in Islamic Religious Education Subjects Based on Instagram Social Media in Class X SMA N 3 Panyabung. The method used in this research is research and development. With a 4D approach (Define, Design, Developed, Disseminate). Reading Literacy in Islamic Religious Education Subjects Based on Instagram Social Media in Class X SMA N 3 Panyabung was declared valid by both validators with an overall percentage score of 82.5% being very valid from the two validators. Based on the results of the questionnaire analysis of students' responses to the practicality of using reading literacy in the Pai subject, it was found that this media was practically used in learning with an overall acquisition of 85%. The item statement obtained an average questionnaire value of 84.63%. with very practical information. Based on the results of the validity and practicality that has been carried out by researchers on reading literacy in Pai learning based on Instagram social media for class X SMA 3 Panyabungan can be used in the learning process.

This research aims to examine the application, obstacles and benefits of Artificial Intelligence ChatGPT on the effectiveness of social media marketing using the Attention, Interest, Desire, Action (AIDA) model approach, especially on the Cuci Shoes Kelen Instagram account. The background to this research is the Industrial Revolution 4.0 which has created an era of digital technology with a high number of internet users in Indonesia, even though digital understanding and literacy is still low. This research uses descriptive qualitative methods by collecting data through virtual ethnography and interviews. The research subjects consisted of two owners of "Cuci Shoes Kelen," namely DB and FP, while the research object was the use of Artificial Intelligence ChatGPT in this account. The results of the first research showed that the application of Artificial Intelligence ChatGPT with the AIDA model approach on the Instagram account "Cuci Shoes Kelen" resulted in improvements in all aspects measured. Therefore, the marketing and promotional content produced by ChatGPT can increase the effectiveness of social media marketing. The results of the second research show that there are obstacles in implementing ChatGPT Artificial Intelligence, especially in new users' understanding of the types of questions that should be asked to ChatGPT, and also the limited information in ChatGPT version 3.5. However, benefits include ChatGPT's ability to provide promotional strategy recommendations that comply with AIDA concepts and detailed guidance for their implementation.    

This research aims to further explore the 'Influence of Influencer Marketing on the Purchase Intent of Kimka Hijab Products on Instagram Social Media.' The variable of Influencer Marketing is examined for its impact on the purchase intent of Kimka hijab products on the Instagram social media platform. The study involved 40 respondents and utilized a quantitative research approach. Data was collected through a questionnaire survey and then analyzed using simple linear analysis with SPSS 27. The results of the test showed that the variable of influencer marketing has a significant impact, measuring 6.768 with a significance level of less than 0.050 (0.000).