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Junita Sastri

Jupiter: Publikasi Ilmu Keteknikan Industri, Teknik Elektro dan Informatika 2024 Asosiasi Riset Ilmu Teknik Indonesia

In the digital era of the 21st century, technology continues to develop rapidly, influencing various aspects of life, including business operations. This journal explores the concept of Technology 21 and its application in the development of integrated information systems for modern business. This research aims to understand how technological innovations, such as artificial intelligence, Internet of Things (IoT), and big data, can be integrated in information systems to increase operational efficiency and effectiveness. Through analysis of various case studies, this journal shows that integrated information systems utilizing Technology 21 not only facilitate better decision making, but also improve collaboration between departments and provide competitive advantages. By presenting the main components of an integrated information system, such as hardware, software, data, procedures, and user roles, this journal provides a comprehensive overview of the challenges and opportunities faced by businesses in adopting the latest technology. It is hoped that the findings of this research can become a reference for practitioners and researchers in understanding the importance of technology integration in information management in the modern era.  

Anastasya Pramono; Diana Juni Mulyati; Ute Chairuz M. Nasution

Jurnal Kewirausahaan Cerdas dan Digital 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This study aims to investigate whether business environment (X1) and entrepreneurial characteristics (X2) influence the performance (Y) of micro-small enterprises (MSEs) in Pasar Kodam Brawijaya Surabaya. A newly established MSE may find it challenging to navigate in a competitive environment, necessitating anticipation of various possibilities to maintain business performance. The research adopts a quantitative approach with a sample of 287 respondents among business operators in Pasar Kodam Brawijaya Surabaya, selected through simple random sampling. Data analysis employs Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The findings indicate that both Business Environment and Entrepreneurial Characteristics have a significant simultaneous influence on Business Performance. Specifically, Entrepreneurial Characteristics exert a greater influence on business performance compared to the Business Environment. Therefore, entrepreneurs should focus on aspects such as customer growth, diversifying product offerings, and motivating employees to achieve business goals collaboratively. This approach enables businesses to navigate competitive challenges and sustain themselves under any conditions.

Wardah Yuni Kartika; Raju Pratama; Ibnu Majjah Arifin; Alhamida Alhamida; Wismanto Wismanto

Jurnal Mahasiswa Kreatif 2024 International Forum of Researchers and Lecturers

Hawalah is a debt transfer method that originates from Islamic traditions and is increasingly relevant in the modern business context, especially in international transactions. The background of this research focuses on the importance of understanding and executing effective hawalah to overcome the challenges faced by business actors, such as multiplying exchange rates and payment risks. The aim of this research is to explore the implementation of hawalah in business and identify the factors that influence its effectiveness. The research method used is a qualitative approach, with data collection through in-depth interviews with business people and document analysis from related literature. The research results show that a deep understanding of the hawalah mechanism is very necessary, and information technology support has been proven to increase transaction efficiency and transparency. However, challenges related to data security and the lack of clear regulations are still obstacles. The discussion underscored the importance of education, collaboration with trusted financial institutions, and building trust between the parties involved in the transaction. Overall, hawalah has great potential to support economic growth, especially for small and medium businesses, with the right strategy and in-depth understanding. It is hoped that this research can contribute to the development of knowledge and business practices in the field of sharia economics.

Tyoso , Jaluanto Sunu Punjul; Deewar Mahesa

Digital Business Intelligence Journal 2024 Fakultas Ekonomika dan Bisnis Universitas 17 Agustus 1945 Semarang

Phenomenon in society there are still many doubts and even the inability of MSME business actors, especially to adopt or adapt information technology which is increasingly developing rapidly. Attitude, is a reflection of the perception of MSME actors towards information technology and a reflection of their entrepreneurial spirit and Marketplace, online/online marketing facilities, for entrepreneurs have an important role in achieving MSME Business performance, so this stimulates this study to determine the influence between these variables. Research using MSMEs in Gunungpati District, Semarang amounting to 556, 142 of which were taken as samples and their owners as respondents. The collected field data were then analyzed using PLS-SEM to achieve the objectives of this study. The results obtained indicate that attitudes have a significant positive impact on the performance of MSME digital businesses. Likewise, the marketplace has a positive and significant impact on the performance of MSME digital businesses.

Dynne Andriany; Diar Muzna Tangke; Hedi Musriha

Jurnal Nusantara Berbakti 2024 Universitas Kristen Indonesia Toraja

The use of technology in economic transactions is increasing, one of which is the digital payment system known as the Quick Response Code Indonesian Standard (QRIS). MSME players are not affected by the development of the QRIS digital payment system. However, currently not all MSMEs, especially micro businesses, have knowledge about this. Considering this phenomenon, this service activity was carried out with the aim of providing knowledge about the benefits and working procedures of QRIS in encouraging the efficiency of payment transactions. One of the micro businesses in Ambon city that has not yet used QRIS is Es Kelapa NTB. This business has quite a lot of loyal consumers but has not utilized QRIS technology, which causes a lack of knowledge about QRIS. The method of this activity begins with target identification, socialization about QRIS and monitoring and evaluation. Activities were carried out smoothly, every question about QRIS was answered in detail so as to provide knowledge and understanding of the digital payment system. It is hoped that this activity can make business actors have confidence in the security and convenience that can be provided by the QRIS digital payment system.

Ramdhana, Muhammad Fathi; Maryadi, Muhammad Rahmat; Aji, Wahyu Mustika; Matouq, Hassan Nasrallah; Kuntari, Wien

Jurnal Ekonomi, Bisnis dan Manajemen (EBISMEN) 2024 FEB Universitas Maritim Semarang

In the rapidly evolving digital era, effective business models are crucial for sustaining competitiveness. This research explores the application of the Business Model Canvas (BMC) to TemplateKuy, a digital platform providing Notion and Spreadsheet templates. The study aims to identify how BMC's nine components—customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structures—can be optimized for business growth and sustainability. A qualitative descriptive method was employed, involving interviews, observations, and SWOT analysis to evaluate TemplateKuy’s strategic positioning. The findings reveal that BMC helps TemplateKuy create tailored strategies that align with market demands, improve operational efficiency, and increase value for its users. However, challenges such as resource limitations and market competition persist. These results offer valuable insights for similar businesses aiming to leverage BMC for strategic planning. The study emphasizes the importance of continuous innovation and customer feedback to maintain relevance in the dynamic digital industry.

Alfiyah Mu'arofah; Sukarsih Sukarsih; Sudarmiatin Sudarmiatin; Rizky Firmansyah

International Journal of Economics, Commerce, and Management 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

  This study aims to analyze the role of business incubators in State Vocational High Schools (SMKN) in building student business start-ups in Mojokerto Regency. Business incubators in SMKN have great potential to encourage the development of students' entrepreneurial skills through training, mentoring, and access to business resources. The research approach used is qualitative with a case study method, involving the principal, incubator manager, entrepreneurship teacher, and students as research subjects. Data collection techniques were carried out through in-depth interviews, observation, and documentation. The results of the study indicate that business incubators in SMKN act as the main facilitators in improving students' skills and motivation to start a business. Supporting factors for the success of the program include school support, cooperation with the business world, and adequate facilities. However, several challenges were also identified, such as limited funds, human resources, and low student participation. However, the existence of business incubators has had a positive impact on students' readiness to establish start-ups, as seen from the success of several students in developing independent businesses. This study concludes that optimizing business incubator programs requires increased financial support, strengthening partnerships with the industrial world, and integrating practice-based entrepreneurship curriculum. The recommendations of this study are expected to be a reference for SMKN managers and other stakeholders to improve the effectiveness of business incubator programs in producing a competent generation of young entrepreneurs.    

Ilma Wulansari Hasdiansa; Sitti Hasbiah

Kegiatan Positif : Jurnal Hasil Karya Pengabdian Masyarakat 2024 Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

This community service activity aims to increase the understanding and ability of business groups in Kassi Village, Rumbia District, Jeneponto Regency in making effective business projections. This program is expected to provide strategic provision for business actors in managing finances, planning business development, and facing market challenges. The technique of implementing this activity includes three stages starting from the preparation stage, the implementation stage and the activity evaluation stage. The results of the training showed that traditional business owners have difficulty in applying business forecasting techniques to their businesses because sales records are sometimes incomplete or non-existent. After conducting the simulation, participants were able to understand the basis of sales forecasting for future sales forecasts. In addition, business owners can know their business forecast with certainty. Knowledge of business forecasting is expected to improve business performance and competitiveness. The limitation of this training is that the implementation method does not use instructional techniques so that knowledge about business forecasting can be implemented in business activities.

Algyon Faras; Nakula Bintang Nashwandra; Jauza Nadhifah; Wien Kuntari

Ebisnis Manajemen 2024 Fakultas Ekonomi & Bisnis, Universitas Nusa Nipa

In the ever-evolving digital age, social media, especially Instagram, has become an important platform that not only serves as a communication tool, but also as an effective marketing tool. Instagram filters, as one of the main features, have evolved into an important creative and marketing tool for both individuals and businesses. Filtrize comes as a provider of Instagram filter creation services tailored to customer needs, with the aim of creating filters that are unique and in line with brand identity. However, in order to stay relevant and thrive amidst intense competition, Filtrize needs to adopt effective methods in its business development. One of the approaches used as a solution is the application of the Project Based Learning (PBL) method, which can integrate theory and practice in the development of this digital business. This research aims to explore how the application of the PBL method can be used to build and develop Filtrize's business. The methods used in this research include observation, literature study, and customer feedback to collect data on market trends, customer expectations, and product evaluation. The results of this research are expected to provide new insights into digital service business development in the creative field and produce a business model that is not only profitable, but also sustainable.

Jonser Steven; Arya Dimas Wicaksana; Helena Dewi Hapsari; Wien Kuntari

International Journal of Computer Technology and Science 2024 Asosiasi Riset Teknik Elektro dan Infomatika Indonesia

The rapid development of information technology has significantly impacted the business world, including Micro, Small, and Medium Enterprises (MSMEs). However, business actors, particularly in the catfish farming sector, often face challenges in accessing broader markets and improving operational efficiency. This study aims to develop LeleQue, a web-based information system designed to efficiently support the management of catfish farming businesses. By implementing the SDLC (Software Development Life Cycle) method, this research outlines the system development process, from needs analysis to system evaluation The LeleQue application is equipped with key features such as financial bookkeeping, inventory management, debt tracking, financial reports, and discussion forums. The findings indicate that LeleQue provides an integrated platform to meet the operational management needs of catfish farming businesses. Additionally, the application facilitates collaboration among farmers through its community forum. This study contributes to supporting MSME digitalization, particularly in the catfish farming sector, to enhance efficiency, productivity, and business competitiveness.

Ngatmin, Ngatmin

Karunia: Jurnal Hasil Pengabdian Masyarakat Indonesia 2024 Fakultas Teknik Universitas Maritim AMNI Semarang

This community service activity is an assistance that is packaged in the form of counselling. The activity focused on sharing experiences with residents of Kesongo Village, Tuntang District, Semarang Regency. The activity was held at the Kesongo Village Hall with the object of the community who are members of the catfish farming group. Participants who participated in this programme were initially targeted at 50 people from residents who have been involved in or have not been in the catfish farming business. There were about 35 participants or about 70% of the planned participants. The socialisation of this catfish farming mentoring training needs to be conveyed to the community at large. The more people who are involved in catfish cultivation, the more they will understand the importance of having a side business. In addition to the technical material presented related to catfish cultivation, business governance in the form of community-based groups and cooperatives was also delivered. Suggestions that can be given for this activity include that Kesongo Village residents continue to maintain a positive business climate in the catfish farming group.  The abundant freshwater around Rawa Pening should be further enhanced. The more successful small home-based businesses will further improve the welfare of the community.

Aini Dewi Maryan; Adenty Oktaviani; D Yadi Heryadi

Mikroba : Jurnal Ilmu Tanaman, Sains Dan Teknologi Pertanian 2024 Asosiasi Riset Ilmu Tanaman Dan Hewani Indonesia

Starting a business is an easy job and can be done by anyone, the most important thing is strong beliefs and values ​​for independent business, a strong will to become an entrepreneur is not enough. Good business development starts from ourselves, even though we face many obstacles in the business world, therefore a strategy is needed in business development so that the business can last a long time. One of the current businesses that is very prospective and has potential is cultivating edible mushrooms, one of which is oyster mushrooms which are well known to the public and are a type that has high efficacy. "Warung Mushroom Mang Yayat" was chosen as the research object for several reasons, that this business has succeeded in surviving and developing amidst intense competition. The aim of this research is to analyze the SWOT strategy and analyze the development strategy of "Warung Mushroom Mang Yayat". SWOT (Strengths, Weakness, Opportunities, and Threats) analysis is a method for developing business strategies. The results of this research indicate that "Warung Mushroom Mang Yayat" can improve service and product quality using SWOT analysis. Despite several existing threats and weaknesses, "Warung Mushroom Mang Yayat" is able to continue to develop to this day.  

Bagus Hardika; Mahesa Dzikri Kurniawan; Cindy Valencia; Wien Kuntari

Venus: Jurnal Publikasi Rumpun Ilmu Teknik 2024 Asosiasi Riset Ilmu Teknik Indonesia

In the digital era, competition in the graphic design industry is increasingly competitive, requiring businesses to innovate and adapt with effective strategies. This study aims to develop business strategies using the Business Model Canvas (BMC) for Trikarasu Design, a start-up in the graphic design field. Employing a qualitative descriptive approach and literature study method, the research maps the nine BMC elements to analyze opportunities and challenges faced. The findings reveal that BMC aids Trikarasu Design in identifying product value propositions, customer segments, and relevant distribution channels. Digital promotion strategies through social media platforms like Instagram and TikTok are proven effective in enhancing visibility and fostering personal relationships with customers. This study provides practical contributions in the form of BMC-based strategies that support the sustainability and growth of Trikarasu Design in the dynamic graphic design market.

Adji Syahputra

Jurnal Hasil Kegiatan Bersama Masyarakat 2024 Asosiasi Riset Ekonomi dan Akuntansi Indonesia

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

Alviansyah Rizki Fatkhu; Etty Zuliawati Zed; Awaladina Suhaebah Siti; Dewi Winarty Mayly

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

MSMEs (Enterprises, Micro, Small and Medium Enterprises) play a crucial role in the economy in Indonesia, but many MSME owners (Micro, Small and Medium Enterprises) have not maximized digital technology in their business activities, so they cannot develop and explore technological advances. Seblak MSMEs in Kedung Waringin are one of the businesses that have great potential to compete and promote in digital technology. This community service activity aims to provide digital content creation training to Seblak MSME actors in Kedung Waringin. This training includes creating attractive product photos, creating simple promotional videos, as well as marketing techniques through social media such as Instagram and Tiktok. The methods used in the training include discussions, and content creation practices. The results of this activity showed an increase in participants' understanding of the importance of digital content in supporting promotions and abilities in creating relevant and interesting Seblak content in Kedung Waringin. With this training, it is hoped that MSMEs will carry out more effective digital promotions so that they can increase their competitiveness through this training. The number of participants is expected to be approximately 20 participants of Seblak MSMEs in Kedung Waringin so that they can create maximum results

Tety Novriyanti Zebua; Elva Citra Sari; Ikmal Husein Lubis; Siti Humaira; Johan Manurung +2 more

Karya Nyata : Jurnal Pengabdian kepada Masyarakat 2024 Lembaga Pengembangan Kinerja Dosen

To ensure the competitiveness and sustainability of community businesses, one strategy that needs to be implemented is to focus on packaging (product packaging) and product cleanliness. Denai Lama Village, located in Pantai Labu District, Deli Serdang Regency, is one of the tourist villages that has a traditional market that produces local products, especially in the food and handicraft sectors, so that it has its own appeal and can be a significant source of income for the local community. The main objective of this community service is to implement product marketing strategies through product packaging and cleanliness in order to support the desires of the community. In addition to conducting socialization to Traditional Market traders in the Denai Lama tourist village, namely Paloh Naga Market and Selayar Denai, a survey was also conducted using a questionnaire method to obtain data that would be analyzed descriptively. The results obtained were that 56 percent of traders in the Denai Lama tourist village, Pantai Labu District, had a final education of Elementary School or equivalent, with the majority of business actors being mothers aged 51 years and over as many as 44 percent, with approximately 16 types of merchandise, and There are 36 percent of traders who use banana leaves as their merchandise packaging.

Adji Syahputra

Jurnal Pengabdian Masyarakat dan Transformasi Kesejahteraan 2024 Lembaga Pengembangan Kinerja Dosen

Business development in the current era is becoming more intense, with many opportunities to start a business, many other businesses are experiencing a decline in turnover because they are unable to compete with competitors who have similar products. The solution to this problem can be overcome by creating promotions. The most affordable and long-lasting promotional media is brochures. Omah Jamu is a business in the field of herbal drinks, with good promotion, this business can gain more reputation which is useful for inviting other potential consumers. This service involves creating a brochure with the Omah Jamu business profile with the results being a ready-made brochure for the Omah Jamu business

Vina Aulia; Angelina Sipayung; Ramadhan Fitriani; Muhammad Ridha Syafii Damanik; Syukrie Hidayat

Jurnal Inovasi Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

This research aims to examine in more depth the business journey, challenges and strategies for developing the local chips business in Sugiharjo Village, Batang Kuis District, Deli Serdang Regency. The local chips business is a popular economic choice because of the easy availability of raw materials and stable market demand. This research uses qualitative methods with a field observation approach and structured interviews. The research results show that despite facing various challenges such as limited capital and fluctuations in raw material prices, this chips business was able to develop thanks to innovation in the production process and digital marketing strategies. This research concludes that the success of a local chips business depends on technological adaptation, appropriate marketing strategies, and efficient resource management. It is hoped that these findings can contribute to local culinary MSMEs in facing challenges and developing their businesses.

Eva Suryani; Novebri Novebri

Jurnal Inovasi Pendidikan 2024 Lembaga Pengembangan Kinerja Dosen

The aim of this research is to determine the role of financial literacy in improving the economic well-being of individuals and the community as a whole, with a specific emphasis on the residents of Jambur Padang Matinggi. The ability to understand and use various financial skills, such as budgeting, investing, and personal financial management, is referred to as financial literacy. This study emphasizes the relationship between better economic stability and higher financial literacy among community members. According to information gathered through surveys and interviews, individuals with greater financial knowledge are more capable of making sound financial decisions, which in turn leads to increased savings and investments in local businesses. Furthermore, the results indicate that financial literacy programs can have a significant impact on overall community growth by encouraging saving habits and borrowing money wisely. The study underscores the importance of integrating financial literacy programs into community development strategies, especially in rural areas where financial education resources are limited. Therefore, enhancing financial knowledge emerges as a crucial component in improving the prosperity of both individuals and communities.

Lika Handayani; Miti Yarmunida; Nenan Julir

Maslahah : Jurnal Manajemen dan Ekonomi Syariah 2024 STAI YPIQ BAUBAU, SULAWESI TENGGARA

Sharia Micro Enterprises are one of the main pillars of the national economy. Micro businesses must receive protection as a form of government support for the community. However, there are several obstacles for people in developing their businesses, one of which is capital. The aim of this research is to facilitate access for micro business actors to finance with ijarah contracts. namely an alternative solution to a source of financing for Micro Businesses that is easily accessible, especially for the Indonesian people who are predominantly Muslim, namely financing with an ijarah agreement. The problem discussed in this research is what is the role of the ijarah contract in increasing access to sharia micro financing. It can be seen that the ijarah contract plays a very important role in supporting business development for micro business actors and providing easy access to financing services so that it can help the development of business actors. The method used in this research is a qualitative descriptive research method. The data sources used in this research are secondary and primary data. The data collection technique used in this research is literature study. . The results of this research are that the ijarah contract plays a very important role in the development of sharia micro businesses. The Al-Qur'an and Hadith also emphasize that the good practice of the ijarah contract is very easy and provides easy access for business actors to carry out financing for the development of a business, besides that it also aims to support implementation of national development in order to increase the distribution of social welfare. Therefore, for the Indonesian people who are predominantly Muslim, the ijarah contract is an alternative source of financing and easy access in developing their business in accordance with Islamic law.