Pengaruh Sikap dan Marketplace terhadap Bisnis Digital UMKM di Kota Semarang

Phenomenon in society there are still many doubts and even the inability of MSME business actors, especially to adopt or adapt information technology which is increasingly developing rapidly. Attitude, is a reflection of the perception of MSME actors towards information technology and a reflection of their entrepreneurial spirit and Marketplace, online/online marketing facilities, for entrepreneurs have an important role in achieving MSME Business performance, so this stimulates this study to determine the influence between these variables. Research using MSMEs in Gunungpati District, Semarang amounting to 556, 142 of which were taken as samples and their owners as respondents. The collected field data were then analyzed using PLS-SEM to achieve the objectives of this study. The results obtained indicate that attitudes have a significant positive impact on the performance of MSME digital businesses. Likewise, the marketplace has a positive and significant impact on the performance of MSME digital businesses.