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This community service aims to improve the role of Karang Taruna as a village development agent in Sanrobone Village, Takalar Regency. The problems faced by Karang Taruna in this village include low organizational capacity, minimal entrepreneurial skills, and lack of use of digital technology in promoting village potential. This activity was carried out through several stages, namely identification of needs, leadership and organizational management training, entrepreneurship workshops, digital marketing training, and implementation of real actions in the form of arranging mangrove tourism areas. The results of the activity showed a significant increase in participants' understanding of organizational management, preparation of work programs, development of business ideas based on local potential, and use of social media for promotion. In addition, participants succeeded in carrying out environmental conservation activities as part of efforts to develop village tourism. This activity is expected to be a model for empowering village youth based on Karang Taruna which can be replicated in other villages to encourage sustainable village development.

Manual transaction and stock recording at Ubay Galon causes various issues, such as data loss, record inaccuracies, and lack of real-time access. This study aims to design and develop a web-based sales information system to improve operational efficiency and data accuracy. The research was conducted at Ubay Galon, South Tangerang, using the Waterfall development method. Data collection techniques include observation, interviews, and literature studies. The system was designed using UML and implemented with web technologies. The result is a sales information system that records transactions, manages inventory, and generates automatic and real-time reports. The system also enhances data security with login and automatic backup features. In conclusion, the system effectively supports the digital transformation of Ubay Galon's business processes.

Strengthening the position of cooperatives as business entities that are responsive to market changes and capable of competing effectively requires a well-planned business development strategy. In facing the challenges of globalization and increasingly complex business competition, cooperatives can no longer rely solely on the principle of togetherness but must implement a modern managerial approach based on data and measurable strategies. This study aims to analyze how cooperatives develop their businesses by understanding market characteristics and competitor strategies through the application of operations management using the Balanced Scorecard (BSC) framework. The method used is a literature review with a qualitative descriptive approach, focusing on analyzing various literatures related to cooperative management, strategic management, and organizational performance measurement systems. The findings show that the Balanced Scorecard is effective as a tool to assist in formulating comprehensive strategies through four main dimensions: financial, customer, internal process, and learning and growth. With this approach, cooperatives can improve operational performance, gain deeper insights into market needs, respond appropriately to competition, and create long-term value for all their members.

This study is to develop a web-based inventory management information system for grocery merchants in order to speed up the stock recording process. The system is built according to the waterfall style of system development, using PHP and MySQL. Data collection techniques include observation, interviews, and literature research. As a result, store managers can improve operating efficiency and reduce errors in manual stocktaking by using a system that allows real-time product stock input, updating, and monitoring. This study provides a practical digital solution to support the digitization of small businesses in Indonesia.

The importance of data mining in Indonesia is increasing along with the growth of big data in various strategic sectors. Data mining plays an important role in transforming complex data into useful information to support data-driven decision making, which is urgently needed in the face of competitive challenges and operational complexity. This research aims to examine the development of data mining techniques and applications in Indonesia over the last decade (2015-2024). Through a systematic literature review approach, data was collected from academic publications in SCOPUS indexed databases. From the initial 95 papers found, a further selection was made based on accessibility, title, and abstract until 64 papers were included in the article review. The results show that techniques such as K-Means, Naive Bayes, and Decision Tree are most commonly used. In the business sector, clustering through K-Means is widely applied for market segmentation and consumer pattern analysis. The healthcare sector mainly utilizes classification techniques, such as Naive Bayes and Decision Tree, for disease risk prediction and early diagnosis. Meanwhile, the education sector uses data mining to assess student performance and predict potential dropouts, assisting institutions in optimizing learning strategies.

This study aims to identify the leading economic sectors in East Kalimantan Province and analyze their influence on the development of the National Capital of the Archipelago (IKN) as an economic superhub. Using secondary data from 2019–2023, the analysis applies Location Quotient (LQ), Dynamic LQ (DLQ), Shift-Share, and SWOT methods to evaluate the regional economy. Results show that the mining and quarrying sector remains dominant, while agriculture and processing industries demonstrate stable potential for sustainable growth. The study also highlights the urgency of economic diversification, human capital development, and renewable energy as strategic steps to reduce dependence on extractive sectors. The formation of a collaborative blueprint between regional governments, businesses, and communities with the IKN Authority is proposed to strengthen connectivity and economic integration. This research provides critical insights for policy formulation to support East Kalimantan’s transformation as a central player in national development.

This study aims to understand the influence of human resource management (SDI) and sales digitalization on improving the performance of MSMEs, especially in the donut business in the Tuasan area. According to the results of interviews and direct observations, Donat Tuasan MSMEs face major obstacles in the use of digital technology, such as low digital literacy and lack of understanding of digital payment systems such as QRIS and food delivery service platforms such as GoFood and GrabFood. In an effort to improve business performance, human resource empowerment is very necessary, including education on the use of digital technology and the development of business actors' competencies in managing businesses in a modern manner. The implementation of a cashless payment system and the use of digital platforms are expected to be able to expand market reach, increase transaction efficiency, and improve the competitiveness of MSMEs in the digital era. This study emphasizes that the success of MSME digital transformation is highly dependent on effective SDI management and continuous support from various related parties.

The development of information and communication technology has led to major disruption in the mass media industry. Digitalization has not only changed the way information is produced and distributed, but also influenced the organizational structure, business model, and overall media management strategy. This study aims to analyze the forms of mass media management transformation in responding to changes in the modern communication landscape. Using a qualitative approach and case study method in two mass media in Indonesia, data was obtained through literature studies and observations. The results of the study indicate that the mass media are restructuring their organizations by forming digital divisions, implementing revenue diversification strategies, and utilizing digital technology in content production and distribution. In addition, it was also found that the media faces serious challenges such as the digital competency gap, algorithmic pressure, and ethical dilemmas related to journalistic professionalism. This transformation requires media management to be adaptive, data-based, and to maintain the principles of journalistic ethics in the decision-making process. This study contributes to the development of media management theory and offers practical recommendations for industry players in facing the increasingly complex digital communication ecosystem.

The rapid growth of the beauty industry, particularly in Indonesia, has created a potential market for entrepreneurs while simultaneously intensifying business competition. Aligned with the development of the internet and information technology, companies are encouraged to leverage these advances through advertising on social media, including platforms such as TikTok. One local cosmetic brand that utilizes TikTok for product promotion is Dear Me Beauty. This phenomenon has led to a study that examines the mediating role of brand awareness in the relationship between advertising appeal and purchase intention. The purpose of this research is to analyze the influence of advertising appeal and brand awareness on the purchase intention of Dear Me Beauty’s cosmetic products, and to investigate the mediating role of brand awareness in that relationship. This study was conducted in Denpasar City with a sample size of 100 respondents using a non-probability sampling method and purposive sampling technique. The analysis techniques employed include descriptive analysis and inferential analysis, specifically path analysis and the Sobel test. The results show that advertising appeal has a positive and significant effect on purchase intention; advertising appeal has a positive and significant effect on brand awareness; brand awareness positively and significantly influences purchase intention; and brand awareness mediates the effect of advertising appeal on purchase intention for Dear Me Beauty products.

Business planning and business development are crucial steps to maintain business continuity and progress in a highly competitive market environment. Business planning refers to the systematic formulation of strategies to achieve a company's long-term growth goals. This includes identifying opportunities and challenges in the market, designing strategies for marketing and sales, human resource development, and innovation and technology analysis, and environmental sustainability management. The purpose of this planning is to produce clear and organized guidelines so that the company can achieve its long-term vision and objectives. The methodology used in this study is qualitative descriptive which aims to describe the phenomena surrounding business planning and development. This planning process is also important for detecting risks, improving operational efficiency, and ensuring business continuity in the future. 

Islamic economics emerged as an alternative system based on Islamic principles to overcome inequality and social injustice in the conventional economic system. This article aims to examine the role of Islamic economics in achieving social justice through four main pillars: digitization of Islamic finance, empowerment of Sharia-based MSMEs, strengthening Islamic microfinance institutions, and optimizing ZISWAF (zakat, infaq, sadaqah, and waqf). This study uses a qualitative method with a literature review approach using national and international journals published since 2021. The results of the study show that Islamic economics has great potential in building a fair, inclusive, and sustainable economic system if supported by technological innovation, integrative policies, and improving public literacy. This research emphasizes the need for synergy between the government, Islamic financial institutions, business actors, and the community to strengthen the role of the Islamic economy in national development. In addition, it is necessary to strengthen regulations and cross-sector collaboration so that the implementation of the Islamic economy can run optimally in various lines of life. With sustained support, Islamic economics is believed to be able to be a solution to complex modern economic challenges.

The utilization of information and communication technology (ICT) has become a strategic instrument in expanding market access for fishery products, especially for small-scale enterprises in coastal areas. This study aims to examine the forms of ICT utilization in fisheries marketing, identify the barriers faced by business actors, and analyze its impact on market access expansion. The research employed a qualitative descriptive method by reviewing 15 national and international scientific journals. The findings show that the use of digital marketplaces such as Aruna and Shopee, as well as social media platforms like Instagram and WhatsApp, has positively contributed to increased sales volume, wider geographic market reach, and reduced promotional costs. However, the adoption of ICT still encounters barriers such as low digital literacy, limited internet infrastructure, and lack of trust in digital systems. This study emphasizes the necessity of institutional support and digital literacy training to accelerate inclusive digital transformation in the fisheries sector. The study contributes to the development of relevant and sustainable technology-based marketing strategies for fishery MSMEs in Indonesia.

The advancement of digital technology has driven Micro, Small, and Medium Enterprises (MSMEs) to adopt social media and e-commerce-based marketing strategies to expand market reach. This study analyzes the use of social media and e-commerce by Toko UD Kartini as a product marketing strategy. Using a descriptive qualitative method through interviews and observations, it was found that the store relies solely on WhatsApp, without utilizing catalog features or other platforms such as Instagram and online marketplaces. The main challenges include limited human resources and lack of promotional channel diversification. Therefore, digital development strategies such as optimizing WhatsApp Business, using social media actively, and enhancing digital marketing skills are needed to support business growth in the digital era.

Since the implementation of the ASEAN Economic Community (AEC) at the end of 2015, all economic actors—including SMEs and microenterprises—are expected to improve and adapt in order to enhance the quality of both goods and services. Failure to do so may result in Indonesia becoming a "soft target" market for other ASEAN countries, given its status as the most populous country in the region with over 270 million people. SMEs and microenterprises, which represent the embodiment of people-based economic democracy, would be particularly vulnerable if goods and services from various ASEAN countries continue to flood the Indonesian market. Recognizing this situation, empowering SMEs and microenterprises is not only necessary but inevitable to help the nation discover its identity through the development of comparative and competitive advantages. This activity began by identifying existing problems, followed by determining suitable solutions. The method used involves training and mentoring.The outcome of this initiative is the improved capability of the traditional cake microenterprise to optimize its sales by using locally sourced raw materials. As a result, the "Puji Lestari" Traditional Cake Microenterprise has successfully enhanced its production capacity and business management.Financial reporting is also a crucial aspect of business development. A well-maintained financial report reflects the progress of the business, particularly through the net profits it generates. These outcomes serve as indicators of increased empowerment and the strengthening of the enterprise.

Study This analyze the role of Waqf Bank Micro (BWM) in increase performance of MSMEs in Surabaya, with capitalization as variable mediation . Focus main covers access financing , human resource development, and literacy finance, using approach quantitative through survey against 90 MSME actors fostered by BWM Al- Fithrah Wava Mandiri . Analysis using SEM with SmartPLS 4.0 shows that third variable influential significant to performance of MSMEs, both in a way direct and through capitalization . Capitalization become the most dominant mediator ( coefficient 0.581; p-value 0.000). Findings This confirm role BWM doubles as institution financing and empowerment . In theoretical , results This support theory Resource-Based View (RBV) and its importance financing accompanied by strengthening capacity business in a way holistic.

This community service activity aims to study the business model, marketing strategy, technology utilization, and success factors of Talula Jewl MSMEs in Bandar Lampung which are engaged in the anti-rust and waterproof titanium jewelry industry. The method used is descriptive qualitative through interviews, observations, and documentation. The analysis uses the Business Model Canvas and Marketing Mix (4P). The results of the study show that Talula Jewl has a social media-based marketing strategy that does not involve influencers, clear market segmentation, and quality products. Digital design and interaction use this technology. Market understanding, excellent service, and customer trust support sales success. Although there are fluctuations in sales in e-commerce, customer satisfaction remains high. Development is directed at opening offline stores

This research aims to examine the Islamic economic perspective on home-based businesses in improving the welfare of the people on Miang Island, as well as tracing their development and supporting and inhibiting factors. The method used is field research with a qualitative approach and descriptive techniques, with data obtained through observation, interviews, and documentation from primary and secondary sources. The results show that home-based businesses make a real contribution to improving the community's economy by utilizing local potential and applying Islamic values such as honesty, trustworthiness, and fairness in their management. This business is growing rapidly and has become the main alternative to increase family income, while encouraging local economic empowerment. Family support in running the business provides efficiency and strengthens the sense of community, and is supported by community loyalty as regular customers. However, challenges faced include limited capital to expand the business, instability in raw material prices, and competition from larger businesses. These constraints often prevent businesses from increasing their production capacity and reaching a wider market.

The development of information technology has driven culinary business operators to adapt through digital transformation. This study aims to describe the implementation of digital transformation in the operational processes of online-based culinary businesses in Medan City. Using a descriptive qualitative approach, data were obtained through in-depth interviews and direct observations of five online culinary business owners. The results indicate that these businesses utilize various digital platforms such as GoFood, GrabFood, ShopeeFood, WhatsApp Business, and social media for daily operations, promotions, and customer services. Digital transformation has proven to improve operational efficiency and expand market reach, although it still faces challenges such as limited digital literacy and software costs. This study recommends the need for digital literacy training, strengthening of internet infrastructure, the development of local digital platforms, and further research on the impact of digital transformation on the performance of online culinary businesses.

This research is motivated by the increasing complexity of the global and digital business environment, characterized by high uncertainty (VUCA). The role of management accountants has evolved, demanding new competencies to address the challenges of globalization, digital transformation, and sustainability issues. The purpose of this research is to examine the evolution of the management accountant's role in a VUCA environment, identify key required competencies, and formulate adaptive strategies. This research uses a literature review method to analyze various relevant academic sources. The findings indicate that management accountants require strong digital competencies, cross-cultural understanding, risk management skills, and a deep understanding of sustainability issues.  Recommended adaptive strategies include the development of training programs, increased inter-functional collaboration, and the adoption of data analytics technologies. The implications of this research for management accounting practitioners are the need for competency development and strategy adaptation to meet the challenges of a dynamic business environment.

This study explores the application of environmental ethics in sustainable development within the Betawi Cultural Village area of Setu Babakan, South Jakarta. The region faces significant challenges in balancing the preservation of local culture with environmental protection amid rapid urbanization. Using a descriptive qualitative approach, data were collected through participatory observation, interviews, and documentation studies. Findings reveal that environmental ethics play a vital role in maintaining ecological balance, managing land use, and empowering local communities through sustainable cultural and economic activities. Community involvement in cultural tourism and small businesses has positively impacted social and economic welfare. However, issues such as cultural commodification and waste management remain obstacles. This study highlights the need for policy frameworks grounded in local values and the strengthening of community participation in spatial planning. The findings contribute to the formulation of inclusive and ethical models for sustainable cultural area development.