Publication Search

The purpose of this study is to analyze the pig production sharing agreement between the Village Head and the community according to the Civil Code in Loborai Village, East Sabu District, Sabu Raijua Regency, East Nusa Tenggara Province. In the process of this research, the author uses empirical research methods with the aim of research to find out and describe various matters related to the implementation of the pig production sharing agreement in Loborai Village, East Sabu District which will provide benefits in the form of rational thinking in an effort to answer various problems related to the pig production sharing agreement in Loborai Village, East Sabu District. The results of the research show that the form of pig profit-sharing agreement carried out by the village head with the community is carried out in written and unwritten (oral) forms. The written agreement is carried out by the community in the form of an agreement in the division of profit sharing for pigs. Whereas in the oral form, the village head and the community make an agreement to raise pigs and the results of the livestock if they breed and have results from the pigs will be shared with the community to maintain the results of the pigs that have been given. If there is a problem in the pig profit-sharing agreement between the village head and the community in raising pigs, for example, in this case the community is negligent so that the pigs die, then the village head as the owner does not sue but is resolved properly.  However, another thing that is absolute to note is that the agreement made and carried out must be in good faith. 

Photography is one of the new avenues of service and business, some have made a hobby of photography a lucrative profession. They should be prepared to compete with other companies of the same kind by creating a good image of the consumer, providing quality of service and increasing innovation and creativity in order to create different photo concepts and attract consumers. The strategy became the main idea of Hero Photography to develop a business in photographic services. Hero Photography tried to adapt and compensate by coming up with a strategy that would attract consumers.These research methods use descriptive qualitative, with the aim of providing an idea and an explanation as to how startegi services Hero Photography in the interest of consumers. The study uses primary data sources as data obtained from informers and secondary data from archive or documents, journals, and various archival files of Hero Photography. Data collection techniques through observation, interview and documentary. At verifying data data using triangulation of methods and source triangulation using data analysis techniques of reposing data, presenting data, and summarizing data.Research has shown that the concept of sustainable excellence is influenced by the quality of the product, in this case, a superior photograph of adequate human resources capable with an obvious market target. The performance of the sale of Hero Photography was influenced by a marketing strategy with a concept of 4P (Price, Place. Product, Product), among other things is photographic quality, aesthetic quality good photo quality in terms of aesthetically pleasing clients who are less likely to use hero photography services. Strategic places like the old city become the attraction of visitors to capture the moment. Promotion became a strategy by using social media asa tool for promotion and offering online photo services by viewing affordable prices as one of the preferred customers to use the Hero Photography photo service.      

The newfound enthusiasm for online shopping has currently transformed the societal paradigm of shopping. Previously, individuals had to visit sellers in person before acquiring the desired items through conventional methods. One of the E-Commerce platforms used by the Indonesian society is the Shopee shopping application. With the Shopee platform, Indonesian consumers have the flexibility to shop anytime and anywhere, with a diverse range of product choices without needing to visit sellers directly. This makes it easier for Indonesian consumers to generate purchase intention. The aim of this study is to delve deeper into promotional strategies that can induce purchase intention among consumers, thereby enabling Shopee to maintain its position stability in the market. The sample in this study consists of 155 respondent selected using purposive sampling technique. Subsequently, the data were processed using multiple regression analysis methods. The results obtained from the testing indicate that, partially, price, promotion, and trust have a positive influence on purchase intention.

Media marketing channels are developing very rapidly in the current era. Conventional marketing is becoming digital marketing, a good innovation in promoting a product or service. To win competition in the era of digital transformation, business people must be able to adapt. One digital marketing strategy is a promising option and has the opportunity to reach a wider market. The research was conducted on Instagram @osaka_organizer. This research aims to find out how the role of digital marketing can increase purchasing interest. This research uses a qualitative descriptive method involving direct observation and interviews. Studies show that Osaka Organizers' digital marketing strategy to increase consumer buying interest via Instagram has a positive impact.

This research discusses the influence of product quality and service quality on purchasing decisions for Mixue Ice Cream & Tea. The aim of this research is to determine the influence of product quality (X1) and service quality (X2) on purchasing decisions (Y). This research uses indicators from each variable. The indicators of Product Quality (X1) are color, appearance, portion, aroma, taste. Indicators of Service Quality (X2) are reliability, responsiveness, assurance, empathy, physical evidence. Indicators of Purchasing Decisions (Y) are product choice, brand choice, dealer choice, purchase time. This research uses quantitative methods with a population of 80 people and a sample of 80 people, while processing research data uses the SPSS version 26 program. Based on the research results, it can be seen that product quality variables and service quality variables partially have a significant effect on purchasing decision variables as proven in The results of the T test research with a calculated t value of 5.571 > t table 1.991 and a significant value of 0.000 < 0.05. And it is also known that the product quality variable and the service quality variable simultaneously have a significant effect on the purchasing decision variable from the F test with a significant value of 0.000 < 0.05 and a calculated F value of 168.657 > F table 3.12, so service quality has a positive influence on the decision. purchase. The results of the multiple linear regression test which has the equation Y = 2.211 + 0.529 Xı + 0.410 The results of the coefficient of determination test show that the value (R Square) obtained is 0.814 (81.4%) indicating that product quality and service quality have an influence on purchasing decisions by 81.4%.

One activity that can increase the entrepreneurial spirit of the community is a home industry business or what is usually called a home business in making Banana Flavored Chips (KRISANGRA). Processing of higher quality banana chip products and a more contemporary design. As globalization progresses, society will be able to provide the ever-increasing need for nutritious food that everyone needs to be healthy. An opportunity for the general public to start a simple food or snack business with many banana-based preparations. With innovation and increasingly developing times, these banana chips are prepared with various flavors like the ones we make, especially balado, chocolate and cheese milk, suitable as snacking companions. Various flavors of banana chips are one of the snack products that is most popular with consumers in various circles. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) Training on making Flavored Banana Chips (KRISANGRA) was responded well by participants; (2) The high interest and motivation of the training participants really supports the transfer of knowledge and skills from the service to the training participants, so that the training material provided can be absorbed by all; and (3) The training product for making Flavored Banana Chips (KRISANGRA) can be consumed daily and can be used as an entrepreneurial product

Chocolate pudding is a food that is rich in fiber and is liked by everyone. Chocolate pudding can be made from several types of chocolate powder with various brands on the market. It is possible that the various brands of chocolate on the market have different tastes. Pudding is a colloid that is good for health, because pudding contains fiber which is good for digestion. Seeing the increasing trend of desserts, the author took the initiative to make dessert cups in order to provide education to people who want to become entrepreneurs in the culinary field, especially desserts. Dessert is not only a sweet food but also a source of nutritional content that can build energy in the body. When eating dessert makes your mood happy and your mind calm, of course the energy in your body also improves. Apart from that, this dessert made from chocolate contains antioxidants and is rich in fiber, which can fulfill the nutrients needed by the body. The methods used in this activity include lectures, questions and answers or discussions, and training. The results obtained were (1) The participants responded well to the training in making chocolate pudding dessert cups; (2) Strong motivation and interest from training participants so that it supports the transfer of information and skills from service providers to participants, and each participant can fully absorb the training material offered; and (3) The training product for making chocolate pudding dessert cups can be consumed daily and can be used as an entrepreneurial product.

This research aims to identify the issues faced by one of the paint distributors in managing their sales information system. The study notes that despite the store's successful sales activities, the utilization of the sales information system remains limited, with the store preferring to manage products without online information handling applications. Based on observations, some weaknesses of the current system include lack of stock data accuracy, hindrances in providing real-time stock information, and limitations in tracking stock changes. The author suggests providing training to users of the web-based sales information system and establishing clear task allocation, as well as system improvements to address existing weaknesses. These suggestions are expected to enhance efficiency and effectiveness in sales management and meet the needs of both administrators and buyers.

This research aims to investigate the relationship between Social Media Marketing Activities, Brand Experience, Brand Reputation, and Brand Equity towards Purchase Intention on the brand. A survey method was employed to collect data from respondents who are customers of the brand in the JABODETABEK area. The sample consisted of 180 respondents, and Multiple Linear Regression Analysis using SPSS was utilized to test the proposed hypotheses. The data collection technique employed purposive sampling. The results of the study indicate a significant positive correlation between Social Media Marketing Activities, Brand Experience, Brand Reputation, Brand Equity, and customers' Purchase Intention. This underscores the importance for Uniqlo to address these issues through improved marketing strategies, consistency in customer experience, reputation enhancement, and efforts to build strong brand equity. Uniqlo can enhance brand awareness, strengthen interaction with potential customers, build trust, increase customer preference, and ultimately boost consumers' intention to purchase its products. The managerial implications of this research highlight the importance of enhancing Social Media Marketing Activities, strengthening Brand Experience, building a good Brand Reputation, and continuously innovating to enhance Brand Equity. These findings provide valuable insights for marketing managers in designing effective strategies to increase sales and strengthen the brand's position in the market.    

Quality control review of concrete at PT. Merak Jaya Beton is important to ensure that the work carried out meets quality standards and is implemented according to existing procedures. PT. Merak Jaya Beton is one of the companies in Indonesia that produces precast concrete. At PT. Merak Jaya Beton, quality is highly regarded from trials before being taken to projects (trial mix and F’c)to construction projects (Slump tests), checking the proportions of mixtures and uniformity of basic materials at the batching plant, to hammer test checks. The process of selecting the right concrete materials can determine the amount or quantity of dependency on materials considering the quality requirements of the concrete used. Several specifications of ready-mix concrete are produced to meet the specifications demands from clients. Meanwhile, for material quantity planning based on the production volume to be implemented, it includes material needs, ordering cycles, and the amount of orders. In concrete mixtures, there are materials added during the Mixing process (admixtures), this is aimed to alter the properties of concrete to make it more suitable and cost-effective.

The results of this research show the role of micro, small and medium enterprises (MSMEs) in the welfare of society in Betara sub-district. This research aims to look at the role of micro, small and medium enterprises so that they can increase the economic sustainability of families for the sake of community welfare.  This research aims to find out the role of micro, small and medium enterprises in community sustainability in MSMEs in Betara sub-district.  The results of this research show that the existence of MSMEs has a very important role in the welfare of the community by opening up employment opportunities and increasing the income of the surrounding community so that they can meet their daily needs such as food, as well as other needs such as housing, family health and the need for children's education.  their children and create employment opportunities for the local community to help improve community welfare.  In its implementation, it is still said to be ineffective, this is because there are still many shortcomings that occur in finding solutions to the problems faced by entrepreneurs, especially micro, small and medium enterprises, including capital, so that there is a lack of labor caused by a lack of capital for MSMEs which causes their business to suffer.  experienced ups and downs, affecting production and income.

Background: Management of physical waste (solid and liquid) is an important aspect in maintaining environmental sustainability. In recent years, innovative technology has become a major focus in efforts to increase the effectiveness of physical waste management. The aim of this research is to examine the effectiveness of physical waste processing using innovative technology for each type of waste. Method: The research method that will be used in this research includes a literature review. The research method that will be used in this research is a key step to test and evaluate the effectiveness of innovative technology in physical waste processing. Results: Physical waste, such as plastic, electronics, and paper, has become an increasing global environmental problem. The impacts include soil, water and air pollution as well as human health risks. Effective physical waste management is important to reduce its negative impacts. Solutions include public education, government-industry collaboration on policy, and technological innovation. With good collaboration, it is hoped that effective solutions can be created to maintain environmental sustainability and human health. Innovative technologies in solid and liquid waste management provide advantages such as solutions to environmental problems, increased efficiency, and the creation of new, better products. However, challenges such as high investment costs, inadequate infrastructure and limited regulation need to be overcome. To overcome these challenges, cooperation between government, companies, academics and society is needed.

Consumer purchasing decisions are one of the most crucial aspects for companies, because purchasing decisions can affect revenue, business growth, reputation, competition in the market, operational efficiency, product innovation, and customer loyalty. There are several factors that influence purchasing decisions, including brand image and nutrition label. This study aims to examine the effect of brand image and nutrition label on purchasing decisions with a healthy lifestyle as a moderating variable. The sample used in this study was 100 respondents. The sampling method used in this study was purposive sampling method. Data collection was carried out through distributing questionnaires online via google form and offline distribution where respondents received and answered on a questionnaire sheet. The data analysis technique used in this research is Moderated Regression Analysis. The results of this study indicate that brand image and nutrition label partially have a significant effect on Fitbar purchasing decisions in Denpasar City. Then, healthy lifestyle moderates brand image and nutrition label partially on Fitbar purchasing decisions in Denpasar City.

: The research results dissemination program is one of the technology transfer activities to the community, which is in line with one of the visions of the University of Lampung, namely planning, implementing, controlling and evaluating research and community service to improve the quality of education and community welfare. Drying pineapple fruit is a technique for processing fruit into fruit chips using a frying process that is carried out using low pressure, almost the same as a vacuum. The output targets of this research results dissemination program are (1) improving skills in processing agricultural fruit, (2) increasing the productivity of agricultural products (3) building effective partnerships and collaboration between universities and community groups, (4) developing collaborative empowerment pattern through assistance in the transfer of skills, capital and wider marketing access. The methods used in empowerment are based on business feasibility, product availability, product economic value, availability of managing human resources, technology, financial aspects and social impacts.

The purpose of this research is to analyze the responsibility of PT. Pegadaian Syariah towards the loss of collateral for Arrum BPKB Products at PT. Pegadaian Syariah Oebobo District Kupang City. The type of research used by the author is Empirical Legal research, the type of data used in this research is qualitative data. The data used in the research based on the relevance of the source data, namely primary, secondary and tertiary data. The result of this research is that the responsibility of PT Pegadaian Syariah towards the loss of collateral for Arrum BPKB products at PT Pegadaian Syariah Oebobo District Kupang City, that the implementation of responsibility has been going well but is still not optimal regarding the implementation and responsibility services provided by PT Pegadaian Syariah Oebobo District Kupang City due to several factors. Factors that cause PT Pegadaian Syariah Oebobo Subdistrict Kupang City is not responsible for the loss of collateral for Arrum BPKB products at PT Pegadaian Syariah Oebobo Subdistrict Kupang City, namely if the loss of collateral for Arrum BPKB is caused by mistakes made by customers then PT Pegadaian Syariah Oebobo Subdistrict Kupang City is not responsible but if the loss of collateral for Arrum BPKB is caused by mistakes made by PT Pegadaian Syariah Oebobo Subdistrict Kupang City then PT Pegadaian Syariah Oebobo Subdistrict Kupang City is responsible for mistakes that occur.

Methanol plant from glycerol is a good prospect in Indonesia. Until 2021, methanol is only supplied by one methanol producer located in East Kalimantan, namely PT. Kalimantan Timur with a production capacity of 660,000 tons/year. Therefore, the methanol plant from glycerol has a very important meaning for the acquisition of foreign exchange as well as employment. This article presents an economic evaluation of a methanol plant from glycerol with a capacity of 40,000 tons/year. Profitability analysis calculation is done by two methods, the method that do not consider the time value of money and the method that consider the time value of money. The results of the method that do not consider the time value of money obtained ROI value (before tax) 34.62%, ROI value (after tax) 24.24%, and the value of PBP 2.98 years. Using the method that consider the time value of money, the NPW value was Rp. 1,458 billion and the DCFRR / IRR was 39.25%. The sensitivity analysis also deserves to see the effect of the factor that influence the economic viability, and provide more information for the optimization of Methanol production.

This research aims to analyze the marketing strategy of AJB Bumiputera 1912 at the Medan Regional Office by considering various aspects such as market segmentation, promotional strategies, product distribution, premium policies and customer response. The research methods used include literature observation, analysis of internal company data, and interviews with relevant stakeholders. The research results show that the company has succeeded in identifying responsive market segments, implementing various promotional strategies, and building an extensive distribution network. However, there is room for improvement in each aspect of marketing. This analysis provides a strong basis for developing more effective marketing strategies in the future, with the hope of improving company performance and maintaining competitiveness in an increasingly competitive insurance market. The conclusions of this research provide comprehensive insight into the challenges and opportunities faced by AJB Bumiputera 1912 in the Medan Regional Office in optimizing their marketing strategy to achieve sustainable business goals.

This research aims to increase knowledge and insight in the field of industrial economics and aims to analyze industrial competitive strategies in facing technological advances. The research method uses qualitative methods and library research. The data collection technique is to record important information in carrying out data analysis by means of data reduction, data presentation and drawing conclusions to obtain conclusions. The research results show that the MSME and E-Commerce industries are able to survive in competition by using increasingly advanced technology and production will increase. increasing in meeting the needs of society, increasing growth as well as global market demand, although industry can be one of the strategies in the industrial sector that can be developed in the future in an effort to realize Indonesia's economic growth.

Preserving local culture, especially batik, is an important aspect of sustainable development in Indonesia. This research aims to see how people in Indonesia realize how important it is to preserve batik culture, especially for the community to encourage local products. This research uses a qualitative descriptive method with primary data in the form of observations and interviews and secondary data in the form of literature studies, including books, journals and other internet sources. The research results found that efforts to preserve batik continue, driven by the government's commitment as a member of the UNESCO Creative Cities Network (UCCN). Through the implementation of the Sustainable Development Goals (SDGs), creative cities like Pekalongan can become models of sustainable development by combining aspects of creativity, arts education and cultural heritage preservation. In this way, local culture is not only a national identity, but also an instrument for achieving overall sustainable development goals.

Job satisfaction has the potential to increase company productivity and emphasizes the importance of developing concepts to measure human resources. Each individual has varying levels of job satisfaction, influenced by the values they hold and their unique characteristics. Satisfaction is also related to the extent to which individuals feel their needs, wants and aspirations are met, which ultimately depends on the goals they want to achieve in their lives. The purpose of this study is to determine the relationship between the variables of Performance Management, Enthusiasm, Motivation, and Training to Employee Job Satisfaction simultaneously and partially. This research is a deductive type of research using quantitative methods. The sample in this study amounted to 145 respondents using data collection techniques using purposive sumpling. Then the data is processed using multiple linear regression analysis methods using SPSS. Based on the test results, it is known that the variables of performance management, enthusiasm, motivation, and training simultaneously and partially have a positive effect on job satisfaction.