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The Community Service Program (KKN) is the answer for students to face these challenges. Elementary school students' awareness of saving is still relatively low. Many students prefer to spend their pocket money on momentary desires rather than saving it. This condition indicates that financial literacy in children is still limited. The main objective of this socialization activity is carried out with an approach that is appropriate to the age of elementary school children, for example, such as games, simulations, or simple counseling. By using such methods, students not only understand the concept of saving, but also have a desire to do it. In addition, this socialization activity instills an attitude of independence and discipline. The socialization program was held as an effort to provide insight and instill awareness to students of Elementary School 014662, Gunung Melayu Plantation Village, Rahuning District, Asahan Regency, and was attended by students in grades 4, 5, and 6 regarding the benefits of saving. To facilitate student understanding, the team demonstrated the practice of saving by using piggy banks and money as concrete examples. After students received material on the importance of saving, the activity continued with a quiz session to increase enthusiasm and test their understanding of the newly presented material. The socialization of the love of saving program, carried out through the Community Service Program (KKN), has proven to be effective in fostering understanding and awareness among elementary school students about the importance of saving from an early age.

Optimizing Branding and Digital Marketing as an urgent solution for local MSMEs, particularly Rengginang producer Ibu Saliem in Dolok Kahean Village. This MSME was previously limited to traditional marketing, which hampered market expansion and competitiveness. This community service aims to transform this local business to be competitive in the digital era. The method used is descriptive qualitative with stages of observation, socialization, and program implementation. The main intervention includes the creation of the Rengginang Huta brand identity with a professional logo design. This new logo combines elements of the business's heritage since 1989 and integrated contact information, which strategically increases the selling value and credibility of the product. The second pillar is the implementation of Digital Marketing through the creation of the Instagram account @rengginanghuta_ibusaliem. This account serves as a virtual storefront to overcome geographical limitations and increase reach to a wider consumer base. Intensive training was also provided on content strategies that focus on credibility, sales (Call to Action), and interaction. The results of this community service confirm that the integration of strong and authentic branding with digital marketing strategies is a key catalyst for MSMEs to transform and increase sales turnover. The next challenge lies in the sustainability of content strategies and independent account management by MSMEs to achieve optimal economic potential for Dolok Kahean Village.

This community service program was implemented to strengthen the capacity of the SIJATI Business Group in managing oyster mushroom cultivation in Sait Buttu Saribu Village, Simalungun Regency. This activity was motivated by the group's great potential in oyster mushroom production, but still faces obstacles in production, marketing, and business management aspects. The method used was a participatory-collaborative approach through stages of socialization, training, mentoring, provision of modern production equipment, strengthening digital marketing, and business management coaching. The results of the activity showed a significant increase in the group's capacity. From a production aspect, the use of a stainless steel steamer machine and modern baglog racks increased time efficiency, saved energy, and doubled production capacity. From a marketing aspect, digital marketing training and collaboration with students as resellers expanded market reach, increased consumer interaction, and drove increased turnover. From a management aspect, digital-based financial records and assistance with business legality strengthened institutions and opened opportunities for access to capital. This program also had a social impact by increasing the economic contribution of housewives who were members of the group, thereby contributing to the welfare of the village community. Overall, strengthening the capacity of the SIJATI group aligns with achieving the Sustainable Development Goals (SDGs), particularly in poverty alleviation, gender equality, and inclusive economic growth. Therefore, this activity can serve as a model for empowering competitive and sustainable local commodity-based MSMEs.

This community service activity aims to empower the Galansia Business Group in Sait Buttu Saribu Village, Pematang Sidamanik District, Simalungun Regency, which is engaged in the processing of agricultural products and household products. The main problems faced by the partners include limited production capacity, inconsistent product quality, simple business management, and traditional marketing methods. To overcome these problems, the community service team applied a participatory approach by providing appropriate technology, business management assistance, and digital marketing training. The results of the activities showed a significant increase in production capacity, time efficiency, and product quality consistency thanks to the use of onion slicing machines and liquid soap mixing machines. In terms of marketing, the partners successfully utilized social media as a means of promotion and distribution, and improved product packaging to make it more attractive and professional. In terms of management, the partners were able to implement simple digital-based financial records and were facilitated in handling business legality. The impact achieved was an increase in members' income of more than 50% and the growth of entrepreneurial spirit among the village's elderly. This program has proven to be effective in supporting business independence and can be used as a model for community-based MSME empowerment in the digital era.

This community service program aims to strengthen local economic resilience through digital marketing assistance and packaging design innovation at Pokdarwis Bahari, Pulorejo Village, Mojokerto City. The intervention was designed in stages, including socialization, needs identification (FGD), training, practice/implementation, continuous mentoring, and evaluation. The program focused on strengthening production management (application of modern dryers and vacuum sealers), building digital marketing skills (creating and managing TikTok, Instagram, Facebook accounts, and online shops on Shopee and Tokopedia under the Pokdarwis Bahari brand), and redesigning packaging for kelor-based products (noodles, cakes, kelor sticks) to enhance product differentiation. The results showed significant improvements in members’ capacities: drying time reduced drastically from 2 days to 2 hours, the establishment of active digital accounts and official online stores, and the development of new packaging that is more informative and brand-identified. The direct impact was reflected in increased production efficiency, improved product image, and wider market reach—demonstrating a tangible contribution to local economic resilience and the sustainability of Pokdarwis businesses. Program recommendations include scaling up production technology, advanced training in digital marketing, and strengthening distribution networks to ensure long-term benefits.

This study reports on an Independent Community Service Program (KKN Mandiri) conducted in Dusun Betu Raja 3, aimed at strengthening Islamic awareness through community-based educational activities. The program focused on two main initiatives: parenting dialogues with mothers, emphasizing child-rearing practices in line with Islamic values, and interactive sessions with children that introduced moral lessons from the stories of the prophets. Using participatory methods such as discussions, interactive lectures, and storytelling, the activities encouraged active engagement and created a supportive learning environment. Findings indicate that mothers gained a deeper understanding of the significance of Islamic parenting in shaping children’s moral character, while children demonstrated enthusiasm in listening to and applying the values embedded in prophetic stories. The program highlights the effectiveness of dialogical and narrative-based approaches in promoting religious awareness within rural communities. Overall, this initiative contributes not only to the development of individual family practices but also to the collective strengthening of Islamic identity in village life.

This study aims to analyze the transformation of promotional strategies among Micro, Small, and Medium Enterprises (MSMEs) in Suka Makmur Village after utilizing Google Maps as a digital marketing platform. The research focuses on identifying changes in promotional approaches, MSME owners’ perceptions of the effectiveness of Google Maps, and its impact on business visibility and sales performance. The study employed a participatory approach through the Community Service Program (KKN), consisting of several stages, including surveys, socialization, training, and direct mentoring. The research subjects comprised three MSMEs: Seblak Prasmanan, Warung Kopi, and Rumah Jajan By Nisa. The findings indicate that, prior to the intervention, promotional activities were predominantly traditional and limited in reach. After adopting Google Maps, the businesses became more easily discoverable, received positive reviews, and successfully reached customers beyond the local area. This study concludes that the effective use of Google Maps enhances the digital identity of MSMEs, broadens market reach, strengthens competitiveness, and contributes to the local economic growth of Suka Makmur Village.

The Student Organization Capacity Building Program (PPKO) of the PTI FKIP UMS is a community service initiative that aims to increase the added value of tempeh products in Sentono Village, Karangdowo District, Klaten Regency, with a focus on product innovation, particularly tempeh nuggets. Sentono Village has long been known as one of the largest tempeh production centers in Klaten, with more than 26 active tempeh producers. However, these producers face significant challenges in the form of conventional marketing and a lack of diversification in tempeh products, which has resulted in the village's economic potential not being fully realized. This activity was designed to address these issues by actively involving the community, including intensive training in tempe nugget production, hands-on practice under the guidance of facilitators, and interactive question and answer sessions to solve practical problems. To measure the effectiveness of the program, an evaluation was conducted using pre-tests and post-tests to quantitatively measure the increase in participants' knowledge and skills. The results of this evaluation show a significant increase in participants' knowledge and skills, proving that product innovation can be a strategic solution to improve the competitiveness of MSMEs in the modern era.

In recent years, the Indonesian government has actively promoted digital transformation in public service delivery, including in rural and remote areas. However, digital adoption among communities in these regions remains inconsistent and often hindered by infrastructural and socio-cultural constraints. This study aims to assess the digital readiness of rural communities in adopting mobile-based public service information systems, with a specific focus on understanding the social and technological dynamics that shape their engagement. Employing a mixed methods approach with an explanatory sequential design, the research began with a structured survey involving 150-200 respondents per location, followed by in-depth interviews with key informants such as village officials, service operators, and local users. The quantitative data were analyzed using SPSS to identify general patterns in digital readiness based on the Technology Readiness Index and the Digital Readiness Framework, while qualitative insights were thematically analyzed using NVivo to uncover contextual factors. The findings reveal that while some respondents exhibit a moderate level of digital optimism, barriers such as unstable internet access, limited digital literacy, and fear of misusing technology significantly affect adoption rates. Furthermore, social support from family members emerged as a critical facilitator in overcoming these challenges. This study contributes to the discourse on inclusive digital transformation by highlighting the importance of integrating community-based support mechanisms into system design and policy planning. The implications suggest that successful digitalization efforts in rural areas must go beyond infrastructure development and address the social readiness of users through culturally sensitive and participatory approaches.

This community service activity was carried out in Bonde Village, Pamboang District, Majene Regency, to empower the local community through training in the production of flavored banana chips as a strategy for product diversification based on local potential. Bonde Village has several leading agricultural commodities, one of which is bananas. However, the utilization of bananas is still limited to fresh consumption or direct sale at relatively low economic value. The activity consisted of three stages: preparation, training, and evaluation. During the training phase, participants received material on the objectives of product diversification, followed by hands-on practice in making banana chips with chocolate and balado flavor variants. Evaluation was conducted using pre-test and post-test methods to assess the improvement in participants’ understanding. The results showed a significant increase in participants' understanding of the diversification process and banana chip production (85% and 95%, respectively), as well as an increased interest in developing the product as a business opportunity (75%). This activity is expected to serve as an initial step in developing local potential and enhancing the economic self-reliance of the village community.

This study aims to formulate strategies for developing Village-Owned Enterprises (BUMDes) through the utilization of natural resources in the durian plantation sector in Dahai Village, Paringin District, Balangan Regency. The research employed a qualitative approach with a case study design, involving village officials, BUMDes managers, village facilitators, and community members as informants. Data were collected through in-depth interviews, observation, and document analysis, and then analyzed thematically using descriptive methods. The findings indicate that BUMDes Dahai Maju Berkarya holds strategic potential in developing durian plantations, with positive feasibility projections in market, technical, managerial, and financial aspects. Furthermore, the mentoring process improved human resource capacity and community participation, although challenges remain in terms of capital, technical expertise, and digital marketing needs. The study concludes that durian plantation development through BUMDes is feasible and can enhance community welfare while strengthening local economic independence. Practical implications highlight the need for financial support and external partnerships, while theoretical contributions enrich the literature on village development based on local potential with a focus on specific commodities.

Community service activities carried out by the Faculty of Animal Husbandry lecturer team integrated with the Thematic KKN program from the Halu Oleo University Research and Community Service Institute (LPPM) Year 2024 were carried out in Soropia Village, Soropia District, Konawe Regency. Introducing the technique of making hatching machines and how to operate them to the community in Soropia Village. This is intended so that farmers can understand new technology in the poultry farming industry which functions to replace the role of mothers in incubating eggs and is expected to increase livestock productivity more optimally. Service activities in Soropia Village were carried out in two stages. The first stage was observation by conducting documentation data collection methods and discussions with community leaders as stakeholders. The results of the discussion showed that most of the community's understanding of egg incubators was still limited. The second stage involved developing a solution by designing and manufacturing a hatching machine, including procedures for its operation. The output achieved in this activity is an increase in insight and knowledge about automatic egg hatching machine technology.

This study aimed to examine the ecological and socio-economic aspects of mangrove utilization in Nasem Village, Merauke Regency, Papua Selatan. The ecological assessment included mangrove species composition, regeneration potential, health status, and Importance Value Index (INP). Socio-economic data were collected through questionnaires and focus group discussions with 30 respondents. The results showed that  Avicennia marina  had good regeneration potential and dominated the community with the highest INP (1.13), while  Avicennia alba  was categorized as new regeneration with a low INP (0.31). The health status of both species was classified as rare/damaged according to national standards, indicating the need for restoration. From a socio-economic perspective, 90% of respondents utilized mangroves for firewood and fisheries, and 95% stated that mangroves significantly contributed to household income, although 83% earned less than IDR 1,000,000 per month. Most respondents (85%) recognized the ecological functions of mangroves, but anthropogenic pressures such as sand mining remained major threats. These findings highlight the urgent need for community-based mangrove management that integrates ecological restoration with sustainable economic development. The study provides scientific evidence to support policy recommendations for sustainable coastal zone management in Merauke.

Students as agents of change play an important role in the process of community development, not only in the academic environment but also in responding to various social issues. Community service is part of the Tri Dharma Perguruan Tinggi (Three Pillars of Higher Education), which emphasizes the application of knowledge while improving the social, spiritual, and economic quality of society. This study explores the implementation of the “Student Service: Al-Qur'an Generation, Literacy, and Economic Independence” program in Merambung Village, Tangkit Hamlet. This program focuses on three main aspects, namely strengthening religious education through Al-Qur'an teaching at the Al-Qur'an Education Park (TPA), improving basic literacy through guidance in reading, writing, and arithmetic, and empowering the local economy through assistance for micro, small, and medium enterprises (MSMEs). The Participatory Action Research (PAR) method was used, actively involving the community in every stage of the program's implementation. The results of the study showed a significant increase in the ability to read the Qur'an and the application of spiritual values, an increase in interest and skills in basic literacy, and an increase in the competitiveness and independence of MSME actors through training and the use of promotional media. In addition to providing direct benefits to the community, this program also helped develop students' capacity in the application of knowledge, social empathy, and leadership competencies. The findings of this study confirm.

This research is entitled Lopo as Symbol of Local Democracy in the Atoin Pah Meto indigenous Community” (Study of the Lopo Traditional House as a Symbol of Local Democracy in Saenam Village, Miomaffo Barat District, North Central Timor Regency). The main problem in this research is how Lopo as a symbol of local democracy in the lives of the Atoin Pah Meto indigenous community. The purpose of this research is to analyse and describe Lopo in the lives of the Atoin Pah Meto indigenous community. This research uses  qualitative methods. Data were collected through interviews, observations, and dokumentation with traditional leaders, religious leaders, village government officials, yo uth, womwn, and the community. Data analysis was conducted by systematically reviewing and interpreting field data. The finding reveal that lopo is not merely a place for storing harvests, but also serves as a central space for deliberation in resolving social, cultural, and political issues. It open structure without walls symblolizez valuesnof openness, equality, and participation. The local democratic values embodied in lopo include family values (mutual cooperation, solidarity, kinship), cultural values (traditional rituals, marriage, harvest celebrations), and political valuess (consensus, adherence to customary rules, and equality in decission making). Therefore, lopo is not only a cultural heritage but also a symbol of local democracy that strengthens the identity and social cohesion of the Atoin Pah Meto community.

Community empowerment is an important pillar in social development in Indonesia. This article discusses the implementation of the Merdeka Belajar-Kampus Merdeka (MBKM) Program by students of the Christian Leadership Study Program, Faculty of Theology, Tarutung State Christian Institute in Hutaraja Simanungkalit Village, Sipoholon District, North Tapanuli Regency. This activity focuses on spiritual and social development, through a literacy mentoring program for children and support for the elderly. The research method used is a qualitative descriptive approach with a collaborative participatory method, which allows active interaction between students and the community. Data collection was carried out through observation, informal interviews, and documentation of activities. The evaluation results showed that the program succeeded in improving children's basic literacy skills and providing emotional support for the elderly, as well as strengthening social relationships in the community. Through this experience, students developed social skills and empathy, while the community felt the positive impact of student involvement. This article emphasizes the importance of collaboration between the academic world and local communities in realizing effective and sustainable empowerment.

This Community Service Programme was implemented to address the issues faced by Bank Sampah Anggrek's partners in Bendogerit Village, Blitar City. The main problems faced by the partners included limited variety of recycled products, simple waste processing techniques, and ineffective marketing strategies. Activities include socialisation, strengthening local partnerships, recycling training, and digital marketing assistance. As a result, members of the Waste Bank were able to create three new products: plant pots made from orange peels, carnival costumes made from fabric and plastic waste, and ecobrick furniture, and establish collaborations with two local businesses. The constraints of the Community Service Programme activities included limited production facilities, inconsistent participant attendance, low digital literacy, and competition with traditional waste collectors. This programme demonstrates that a waste bank-based sociopreneurship model can have economic, social, and environmental impacts while supporting sustainable waste management strategies. The programme was also successful due to its participatory approach, which actively involved Anggrek Waste Bank members in every step. Participants not only gained new information, but also acquired practical skills that can be used in the processing and marketing of recycled goods. This community service programme greatly helps to raise awareness of the importance of community-based circular economy. While reducing negative impacts on the environment, the sociopreneurship model can boost the community's economy. Bank Sampah Anggrek has the potential to develop into a centre for sustainable waste management innovation at the neighbourhood level by strengthening local capacity and opening up opportunities for cross-sector collaboration.

Aging is often accompanied by sleep problems that have a negative impact on the well-being of older adults, such as reducing their quality of daily life and triggering a higher risk of chronic diseases, depression, and cognitive decline. To address this issue, the physiotherapy team held an educational program at the Arjosari Village ILP in Malang City, which aimed to equip older adults with knowledge about the value of quality sleep. The material was delivered through simple brochures, two-way discussion sessions, and assessments through initial and final tests. A total of 15 people participated, and from the opening discussion, about 80 percent of them admitted to having frequent sleep disturbances. Before the event, a survey showed that their understanding was still minimal, especially regarding what healthy sleep is, the triggers of sleep disturbances, the benefits of good sleep, the signs of sleep disturbances, and steps to overcome them. After the counseling, there was a significant increase, with the level of understanding reaching more than 86 percent on all topics. These results prove that community-based educational approaches such as this are very effective as a means of empowerment and early prevention. Activities such as this should be made a routine to support the overall health of the elderly.

The main issue faced by MSME actors is limited capital, which hinders business development and their well-being. This study aims to evaluate the impact of the micro-financing program on improving the well-being of MSME actors, with a case study at the "Maju Makmur" Women’s Cooperative in Minggirsari Village. Using a qualitative approach, the study found that the provision of capital to MSME actors in the cooperative has been well-implemented and has had a positive impact, particularly in increasing income, economic activities, and the ability to meet daily needs. Supporting factors for the success of this program include government funding support, good cooperative management, clear implementation and technical guidelines, and community support. On the other hand, hindering factors include the presence of other financial institutions in the village, causing cooperative members to have savings in other places, as well as bad loans and a lack of socialization regarding the micro-financing program. Overall, the micro-financing program at the "Maju Makmur" Women's Cooperative has significantly benefited the improvement of MSME actors' well-being in Minggirsari Village.

Kramat Village, located in Tlanakan District, Pamekasan Regency, is a coastal area with abundant fisheries resources, one of which is fish paste (petis ikan), a long-standing local product. However, the processing businesses in this village still face challenges, particularly in terms of simple packaging and traditional marketing patterns, making it difficult to compete in modern markets. To address these issues, the Community Service Program (KKN) of Universitas Madura implemented training and mentoring focused on packaging innovation and the introduction of digital marketing strategies. The implementation methods included field observations, interviews with business actors, training to improve product quality, trial application of new packaging, and program evaluation. The results indicated significant improvements in product packaging quality, entrepreneurial skills in branding, and the utilization of social media as a promotional tool. A key achievement was the shift in entrepreneurs’ mindset from merely producing for local consumption to targeting broader markets. The program’s contribution lies in producing more competitive fish paste products, enhancing entrepreneurial literacy among the community, and strengthening the competitiveness of local MSMEs. Therefore, this KKN activity not only creates short-term impacts but also opens opportunities for sustainable community economic development.