Publication Search

Current business developments have moved from conventional systems to digital marketing systems and the use of digital marketing is the right opportunity for current developments in Indonesia. However, in its current condition, there are still business actors who do not understand digital marketing and lack awareness among the public or entrepreneurs to utilize digital media as a means to develop their activities. In the research, the researcher used a data processing method with a digital marketing funnel and the data was processed using SWOT analysis. Based on these problems, digital marketing training was carried out. This research aims to find out research results that can increase understanding of digital marketing funnel sales at Graha Office. It is hoped that the findings of this research can help companies formulate more effective digital marketing strategies that focus on achievement.

This research aims to determine the love and affection needs of the character Ningrum in the novel Perempuan Shadow using the humanistic psychological theory of hierarchy of needs by Abraham Maslow. The problem formulation for the novel Perempuan Shadow by Netty Virgiantini is the research object because based on the author's observations, no researcher has analyzed this novel specifically using a literary psychology approach. The method applied in this research is qualitative descriptive analysis. The results of this research are physiological needs, security needs, love and affection needs for the character Ningrum in the novel Perempuan Shadow, but the needs for self-esteem and self-actualization have not been found in the character Ningrum in the novel Perempuan Shadow.

This research aims to determine the love and affection needs of the character Ningrum in the novel Perempuan Shadow using the humanistic psychological theory of hierarchy of needs by Abraham Maslow. The problem formulation for the novel Perempuan Shadow by Netty Virgiantini is the research object because based on the author's observations, no researcher has analyzed this novel specifically using a literary psychology approach. The method applied in this research is qualitative descriptive analysis. The results of this research are physiological needs, security needs, love and affection needs for the character Ningrum in the novel Perempuan Shadow, but the needs for self-esteem and self-actualization have not been found in the character Ningrum in the novel Perempuan Shadow.

General elections (Pemilu) are a key element in strengthening the foundation of democracy, where voter participation, especially among students, plays a crucial role in shaping the direction of a country's democracy. This research explores the determinant factors influencing the decisions of young voters, particularly students in the Civic Education Program (PPKN) at Universitas Negeri Medan (Unimed) with Stambuk 2023. The primary focus of this study is to understand the motivations and barriers to young voter participation in elections. The research aims to analyze determinant factors in general elections, emphasizing the perspective of PPKN students at Unimed with Stambuk 2023. Through a survey approach and quantitative research design, the study reveals that student voters tend to make decisions based on in-depth understanding, personal beliefs, and active participation in political activities. These findings provide profound insights into the dynamics of student voter preferences and decision-making. Campaign strategies that prioritize effective communication regarding political parties, candidates' track records, visions and missions, work programs, and freedom of expression can enhance the potential for garnering support. Further understanding of personal values and individual experiences is also crucial in designing campaigns that align with the expectations and values of young voters. With this deeper understanding, the research aims to provide a foundation for formulating relevant policy recommendations to increase young voter participation at the university level.

Rubber latex is a raw material for Indonesia's strategic plantations and is the largest contributor to the country's foreign exchange after palm oil. Several places in Indonesia have land conditions that are suitable for rubber plantations, one of which is the rubber plantation owned by Perumda Perkebunan Kahyangan Jember. However, in recent years, income from Perumda Perkebunan Kahyangan Jember has continued to decline, so it is necessary to formulate an optimization strategy which is expected to have a positive impact and be able to increase rubber latex production in Perumda Perkebunan Kahyangan Jember. This research uses SWOT and QSPM analysis methods. The results of the research show that there are several factors that influence rubber latex production, both internal and external factors, from these factors several alternative strategies have been produced, including the use of protective umbrellas, producing high quality rubber raw materials, improving production facilities and infrastructure, optimizing technology. for production and promotion. A suitable strategy to be implemented at Perumda Perkebunan Kahyangan Jember is the use of protective umbrellas because the application is quite simple and can function to maintain the quality of production and the quality of rubber latex..    

Students’ understanding of concept can be measured and assessed using mathematical concept understanding test instruments. The instrument to be used must be prepared to meet the criteria for a good instrument. Therefore, the aim of this research is to determine the validity and reliability of students' conceptual understanding questions in learning assessments. This type of research is qualitative research using descriptive methods. Data was obtained through tests and interviews with mathematics subject teachers. The subjects in this research were class IX students at MTsN 2 Kerinci, totaling 22 students in 1 class. Based on the results of validity calculations using the Pearson Product Moment formula and t test, as well as calculations of question reliability using the Cronbach's Alpha formula, it was found that each question item was valid and reliable, so this test instrument can be used to measure students' ability to understand mathematical concepts.

PT X is a company engaged in producing ships. PT In the research, a validity test was carried out to determine whether the questions given did not produce deviant (valid) data as measured by the Pearson correlation. Then, this research also carried out a reliability test to determine whether the measuring instrument remained consistent if the measurement was carried out twice or more using the Cronbach's Alpha (a) formula. From the research data, valid variables were obtained, including; Friendliness, Good communication, Willingness and readiness, Efforts to establish good relationships, Easy to contact, Cleanliness of the room, The room is not noisy, Quick service, Bright room light, Does not discriminate between subcontractors, Quick approval of offers, Fast issuance of contracts, Comfortable room, and Accuracy Employee. In this research, all variables were found to be valid, so the next step that must be taken is to carry out reliability calculations because the variables in the questionnaire are valid. From the results of reliability calculations, the Cronbach's Alpha value > significance level value is 0.770 > 0.6, so the instrument is said to be reliable. From the research obtained with IBM SPSS software, it is useful for carrying out validity and reliability tests in analyzing the level of subcontractor satisfaction with facilities and services in the Procurement Services Division of PT X's Supply Chain clearly and optimally.      

Education policy analysis in improving quality culture through a process of predetermined stages to formulate problems that nanitnya bring up alternative policies as problem solving and improve the quality of education. The purpose of this study was to analyse the application of educational policy analysis in improving quality culture at SD - IT Tafizil Qur'an Yayasan Islamic Center North Sumatra (YIC-SU). This research method uses qualitative research using primary and secondary data collection techniques. Data sources include interviews, observation and documentation. The results of this study indicate that SD - IT Tafizil Qur'an (YIC-SU) in conducting educational policy analysis to improve quality culture by conducting several stages, namely 1). Problem formulation, 2). Policy agenda and formulation of policy alternatives, 3). Policy determination. The results obtained by SD - IT Tafizil Qur'an (YIC-SU) can build a good and sustainable quality culture so that it continues to be a school that is in great demand.

As one of grammatical semantics topics, the passive voice of singular first person is used to show the relationship between singular first person (me) and action through the form of passive verbs in a sentence that contain grammatical meaning. The formulation of this research problem is what are the semantic constructions of the passive voice of singular first person in locutionary speech acts explaining based on the strategy in Sumberejo, Ambulu, Jember? This qualitative descriptive research is included in communication ethnographic research. Data was collected through listening and speech methods. Data that has been successfully collected is then presented using categorical, descriptive, and distributional methods. The theories used are Chomsky's generative transformation theory (1965) and Searle's speech act theory (1979). Based on this study, a total of 6 types of passive voice of singular first person in locutionary speech acts explaining in Sumberejo Village, Ambulu District, Jember Regency by dividing the types of passive voice of singular first person based on the form of suffixes and the nature of passive verbs with the type of locutionary speech act explaining based on the strategy. The types of locutionary speech acts explain based on their 5 strategies, then the types are crossed with 5 types of passive voice, singular first person, based on the form of suffixes and the nature of passive verbs

As one of grammatical semantics topics, the passive voice of singular first person is used to show the relationship between singular first person (me) and action through the form of passive verbs in a sentence that contain grammatical meaning. The formulation of this research problem is what are the semantic constructions of the passive voice of singular first person in locutionary speech acts explaining based on the strategy in Sumberejo, Ambulu, Jember? This qualitative descriptive research is included in communication ethnographic research. Data was collected through listening and speech methods. Data that has been successfully collected is then presented using categorical, descriptive, and distributional methods. The theories used are Chomsky's generative transformation theory (1965) and Searle's speech act theory (1979). Based on this study, a total of 6 types of passive voice of singular first person in locutionary speech acts explaining in Sumberejo Village, Ambulu District, Jember Regency by dividing the types of passive voice of singular first person based on the form of suffixes and the nature of passive verbs with the type of locutionary speech act explaining based on the strategy. The types of locutionary speech acts explain based on their 5 strategies, then the types are crossed with 5 types of passive voice, singular first person, based on the form of suffixes and the nature of passive verbs

This study aims to study the implementation of Posyandu activities in improving toddler health through activities. This type research is quantitative survey. They population is all of the people of RW 03 Cihaurgeulis who have toddlers with as many as 22 peoples, samples taken 100% of the population. The technique of collecting data uses a questionnaire. Data collection tool uses questionnaire sheets. The data analysis technique uses the precentage formula. The result of the research show how the implementation of Posyandu activities in improving toddler health in RW 03 Cihaurgeulis kota Bandung through activities (a) weighing the implementation is always, (b) heighting the implementation is always, (c) progress monitoring the implementation is always, (d) administration of vitamin A is done always,  (e) immunization is done always, (f) monitoring the incidence of ISPA and diarrhea programs sometimes, also seen from (g) the healthof children (healthy children), there are not children experiencing health problems so that they are categorized as healthy children.

In the context of debate, another issue that occurs is the limited skills of students in identifying and formulating appropriate illocutionary speech acts. In a debate, it is important to communicate arguments clearly and convincingly. However, learners who do not understand the pragmatic aspects of language may have difficulty in formulating strong arguments. This study was conducted to determine the illocutionary speech acts contained in the debate text of Indonesian language book class X curriculum 2013. The purpose of this research is to examine the application of illocutionary speech acts in debate texts. The method used in this research is descriptive qualitative analysis, pragmatics theoretical approach, and data collection techniques with observational studies on Indonesian language book documents grade X curriculum 2013. The analysis technique used in the research uses agic analyzing technique. This research makes a significant contribution to understanding and improving the application of illocutionary speech acts in debate texts. The results of this research, there is some data that covers the aspects of illocutionary speech acts in debate texts. The data contains expressive, directive, assertive, declarative, and commissive illocutionary speech act categories totaling 34 data. It is concluded that the application of illocutionary speech acts can be identified and classified in speech acts that are adjusted to the category. The benefit of this research is as a source of knowledge to deepen the science of pragmatics in illocutionary speech acts.

This research aims to find out, analyze and describe the needs and tendencies of Re: in the novel Re: and peRempuan by Maman Suherman. The formulation of the problem in this study is what are the neurotic needs and tendencies experienced by the character Re:. The method in this research uses qualitative research and descriptive method. The result of this research is that the character Re: has 3 neurotic needs, namely, 1) the neurotic need for affection and self-acceptance, 2) the neurotic need to limit his life in a narrow scope, 3) the neurotic need for independence and freedom. And has 3 neurotic tendencies namely, 1) approaching others, 2) fighting others, 30) avoiding others.

PT. Waskita Beton Precast, Tbk Plant Prambon is a manufacturing company that produces precast concrete. In carrying out the production process, PT. Waskita Beton Precast, Tbk Plant Prambon requires materials and services from related vendors. The Supply Chain Management Division is responsible for meeting material and service needs. However, in the process it is not uncommon to encounter several risks that can hamper the company's smooth operations. Therefore, this research recommends the House of Risk method as risk management. From the results of this research, it can be seen that there are 21 risk events and 34 risk causes. The results of House of Risk phase 1 are that there are 9 causes of risk that need to be formulated risk mitigation strategies. The results from House of Risk phase 2 obtained 9 risk mitigation strategies