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The rapid development of digital technology has encouraged public institutions to adapt their communication strategies to social media platforms. This study aims to analyze the digital communication strategy of Perumda Transpakuan Bogor through TikTok as a medium for public service communication. Using a descriptive qualitative approach, data were collected through observation of the official TikTok account, in-depth interviews with the Public Relations Division, and documentation. The findings show that Perumda Transpakuan Bogor applies three main pillars in its TikTok communication strategy: setting communication objectives, developing a light and informative communication style, and maintaining content consistency through a monthly content plan. The role of the Social Media Specialist is central in managing production stages from pre-production to post-publication by aligning creative trends with institutional messages. The results also reveal that TikTok effectively increases public awareness and engagement through interactive, educational, and entertaining content. This research implies that strengthening digital communication capacity and continuous evaluation of media strategies are essential for improving public service innovation and institutional credibility in the digital era.

This study aims to analyse 1.) the implementation of the Merdeka Mengajar Platform (PMM) at SMK Negeri 9 in Jeneponto Regency. 2). The influence of the Merdeka Mengajar Platform (PMM) on teacher creativity at SMK Negeri 9 in Jeneponto Regency. 3). To analyse the impact of the Merdeka Mengajar (PMM) platform on teachers' teaching innovation at SMK Negeri 9 Jeneponto District. This research uses a quantitative research approach. The study was conducted on 55 teachers at SMKN 9 Jeneponto. The sampling technique used in this research is total sampling. This means that the entire population was included as the sample in the study, resulting in a sample size of 55 teachers. Data collection techniques used questionnaires, and data analysis techniques used simple regression analysis, t-test analysis, and F-test analysis using SPSS 26. Research Findings 1). The Merdeka Mengajar Platform at SMK Negeri 9 Jeneponto is assessed as having been implemented effectively, and the results of measuring the Merdeka Mengajar Platform indicators at SMK Negeri 9 Jeneponto indicate that the Merdeka Mengajar Platform has positively impacted teachers' creativity and innovation in teaching at SMKN 9 Jeneponto. 2). There is a positive and significant effect of the Merdeka Mengajar Platform on teachers' teaching creativity at SMK Negeri 9 Jeneponto, and 3). There is a positive and significant effect of the Merdeka Mengajar Platform on teachers' teaching innovation (Y2) at SMK Negeri 9 Jeneponto

This study examines audience-based digital da'wah and counseling strategies to address communication challenges in the modern era. Digital da'wah is the delivery of Islamic teachings through social media and online platforms, while digital counseling provides psychological and spiritual support through digital communication channels. This study employed a literature review method, analyzing various relevant academic sources. The findings indicate that understanding the audience is crucial to ensuring da'wah and counseling messages remain relevant, targeted, and impactful. Audience segmentation based on age, cultural background, digital literacy, and spiritual and psychological needs is crucial in designing communication strategies. Adjusting language style, selecting appropriate media, and utilizing creative communication methods can increase audience engagement and strengthen the effectiveness of da'wah and counseling. By understanding audience characteristics in depth, digital da'wah and counseling strategies can be delivered more effectively, have a positive impact, and meet the spiritual and psychological needs of society in this digital era.

The development of digital technology has brought about major changes in the spread of da'wah and the implementation of Islamic counseling. Da'wah that used to focus on face-to-face is now transformed through social media and digital platforms, so that religious messages can reach a wider audience without time and space limitations. Digital media presents opportunities for da'i to convey da'wah with varied and interesting content, especially for the younger generation. However, challenges remain, such as the lack of direct emotional interaction and the difficulty of monitoring potentially deviant content. Meanwhile, Islamic counseling in the digital era is developing through online services, either through websites, telephones, chats, and video conferences. These services facilitate access to counselling, reduce distance barriers and social stigma, and provide flexible counseling alternatives. However, online counseling also has weaknesses, such as limitations in reading body language, network technical constraints, and counselors' skills that are not optimal in utilizing technology. Thus, Islamic da'wah and counseling in the digital era require the readiness of human resources, mastery of technology, and the application of good ethics in order to run effectively, professionally, and provide wide benefits to society.

Manual post-harvest paddy stirring requires significant time and labor and often results in uneven mixing, which can affect grain quality. To address this issue, this study designed and implemented a prototype of an Internet of Things (IoT)-based paddy stirring robot to simplify the process and improve efficiency. The system utilizes an ESP32 microcontroller as the main controller, DC motors as the stirring mechanism, and an IoT module for wireless connectivity to a mobile application. The research stages included hardware design, control system programming, IoT platform integration, and performance testing. Testing was conducted to evaluate response time, mixing uniformity, and power consumption. The results showed that the system could be operated remotely via a local Wi-Fi network with an average delay of less than 1 second, enabling real-time control. The prototype successfully stirred 0.3 kg of paddy with a mixing uniformity rate of 92% and an average power consumption of 12 watts. The application of IoT in the paddy stirring mechanism significantly improved time efficiency, reduced manual labor requirements, and maintained grain quality compared to traditional methods. These findings indicate the potential for further development into a large-scale automated paddy processing system with integrated humidity and temperature sensors for real-time quality monitoring, supporting the modernization of post-harvest processing through digital technology.

The development of digital technology has brought about significant transformations in the global entertainment industry, including in Indonesia. One manifestation of this change is evident in the presence of streaming platforms like Netflix, which have altered consumer consumption patterns for audio-visual content. This study aims to analyze how Netflix Indonesia utilizes Business Intelligence (BI) and Knowledge Management (KM) to maintain and increase customer loyalty. This research uses a qualitative descriptive method, collecting data from various scientific literature, industry reports, and relevant online sources. The results show that the implementation of BI enables Netflix to analyze user behavior, understand viewing preferences, and provide more personalized content recommendations. Meanwhile, KM plays a crucial role in internal knowledge management, content development, and service innovation. The synergy between BI and KM has been proven to support Netflix's strategy in improving user experience, retaining existing customers, and attracting new ones in the increasingly competitive Indonesian market.

Waste management remains a major challenge, particularly due to the lack of public awareness and habits in sorting waste from its source. Innovative technology-based solutions are needed to support more effective waste management systems. This study aims to design and develop an Internet of Things (IoT)-based smart trash bin capable of automatically sorting metal and non-metal waste. The system utilizes an ESP32 microcontroller as the main controller, an LJ12A3-4-Z/BY sensor to detect metal materials, an E18 sensor to detect non-metal materials, and an ultrasonic sensor to monitor bin capacity. The waste separation mechanism is operated by a servo motor controlled by the system, while the Blynk application is integrated for real-time monitoring and full-capacity notifications sent directly to the user’s smartphone. The research stages included hardware design, microcontroller programming, IoT platform integration, and functionality testing to ensure system performance and reliability. The results showed that the smart trash bin operated as expected, successfully identifying and separating metal and non-metal waste automatically, while also sending real-time notifications to the user when the bin approached full capacity. The implementation of this technology has the potential to modernize waste management processes, improve the efficiency of waste sorting, and reduce dependency on manual labor. Furthermore, this research opens opportunities for future development by integrating additional sensors and cloud-based data management systems to support smart city initiatives and sustainable waste management practices.

The rapid growth of social media as a primary channel for information dissemination has triggered a significant surge in the distribution of hoaxes, potentially damaging social order, instigating mass disinformation, and threatening national security. This research aims to design an intelligent algorithm for hoax detection by integrating a critical thinking approach into Natural Language Processing (NLP)-based text processing. The algorithmic model is built using a combination of linguistic features, argument logic, and cognitive indicators such as the detection of unsubstantiated claims, identification of source bias, and evidence testing. To ensure accountability and transparency of the system, an Explainable AI (XAI) approach is applied so that classification results can be understood by non-technical users. The research results show that integrating critical thinking significantly improves detection accuracy to 93.1%, with an increase in precision and recall for detecting hoaxes based on emotional narratives. Beyond technical aspects, this model aligns with the mandate of Law of the Republic of Indonesia Number 11 of 2008 concerning Information and Electronic Transactions (ITE Law), particularly Article 28 paragraph (1), which prohibits the dissemination of false and misleading news that harms the public. Therefore, this system is not only scientifically relevant but also supports law enforcement and strengthens digital literacy in the post-truth era. These findings are expected to be a strategic contribution to the development of an ethical, critical, and responsible digital ecosystem.

This community service program aims to enhance entrepreneurial competence and creativity among vocational high school (SMK) students at Yayasan Al Kahfi  through a culinary business development and mentoring program. The activities focus on two key components: (1) operational business mentoring emphasizing basic food safety and production efficiency, and (2) a digital marketing workshop that trains students to create short promotional content for social media platforms. The study employs a qualitative descriptive approach through participatory observation, in-depth interviews, and documentation. The results indicate a significant improvement in students’ understanding of food safety principles, culinary product innovation, and creative digital marketing skills. Furthermore, the program encourages students to develop an adaptive entrepreneurial mindset aligned with technological and market changes in the digital era. Collaboration between lecturers, vocational teachers, and students plays a crucial role in ensuring program sustainability and integrating the outcomes into the entrepreneurship curriculum. Overall, this program contributes to nurturing a generation of vocational youth who are independent, innovative, and ready to become entrepreneurs in the digital economy.

Digital transformation has revolutionized Islamic da'wah and counseling services, providing opportunities to reach a wider audience, especially millennials and Gen Z. This study aims to examine digital content innovation and creation that can improve the effectiveness of da'wah and counseling. The method used is a literature review with content-based data analysis, which identifies themes, patterns, and meanings from journals, books, and related digital documents. The results show that digital audiences tend to prefer content that is concise, visual, and easily accessible. Therefore, an effective content development model must encompass research, scripting, production, evaluation, and the selection of an appropriate distribution platform. In digital counseling services, aspects of ethics, privacy, and data security are crucial to maintain user trust. Furthermore, the integration of da'wah messages with counseling in a single platform is considered effective in simultaneously meeting the spiritual and psychological needs of the community. Challenges faced include information overload, misinformation, low digital literacy, and the risk of data breaches. In conclusion, the success of digital da'wah and counseling depends on understanding the audience and implementing a creative and ethical model, to provide a sustainable positive impact.

This study aims to analyze the role of TikTok as a digital marketing tool in increasing the number of streams and musicians' income, with a case study of the viralization of the song "Mangu" by Fourtwnty. Using a qualitative approach with a case study method, this study explores the dynamics of the virality of music content on the TikTok platform and its impact on the digital music ecosystem. The results show that the virality of songs is not solely triggered by algorithms, but also by the power of emotional narratives, the relevance of lyrics to the user experience, and the active participation of the audience in the form of production. This phenomenon is driving cross-platform conversions, where TikTok users are switching to streaming services such as Spotify and YouTube, thereby increasing digital royalties and opening up live performance opportunities for musicians. Organic marketing strategies based on audience engagement have proven to be effective in creating broad and sustainable exposure, especially among the digital native generation. This research confirms that TikTok is not only an entertainment platform, but also a strategic medium in building music branding and monetizing works creatively. These findings provide important implications for independent musicians and the music industry in designing adaptive and participatory promotional strategies in an increasingly competitive digital economy.

This study was motivated by the reality that people do not fully understand the proper use of Indonesian, especially in terms of standard vocabulary, terminology, and synonyms. Therefore, the purpose of this study was to promote Indonesian language skills through educational content in the form of digital posters on Instagram in order to reach a wider audience. In addition, the author also used the Kahoot! application as an evaluation tool to measure social media users' understanding of standard vocabulary. The method used in this study was a qualitative method with a descriptive approach. The subjects of this study were the general public who are active users of social media, especially on the Instagram platform, and there were 34 respondents. The object of this study was the respondents' answers to the quiz on the Kahoot! application. The results of this study concluded that there is still a low level of enthusiasm among the public, especially students, in using Indonesian. However, this can be minimized through the use of social media, such as the creation of interesting educational content in the form of digital posters, which have proven to be effective as an effort to foster Indonesian language in the era of digitalization.

This study discusses the design of artificial intelligence-based Al-Qur'an learning media through the Tahseen platform with a focus on the theme of Fastabiqul Khoirot. Al-Qur'an learning in the digital era faces challenges in the form of a lack of interest and involvement of students due to monotonous conventional methods. This study, through library research, aims to provide an overview of how to increase the efficiency of Al-Qur'an learning by integrating AI "Tarteel" Fastabiqul Khoirot Material in the learning process. This study considers the ethical and practical implications of the use of AI technology in religious learning and evaluates its impact on Al-Qur'an learning. In addition, this study also identifies various opportunities and challenges in the use of AI. The results of the study show that the AI “Tarteel” Fastabiqul Khoirot Material not only functions as a supplementary learning medium, but also proven effective in helping students improve their basic Quran reading skills. This success supports the use of applications as innovative learning solutions, while also confirming that technology-based learning, such as the Tarteel application, has great potential to be further developed to improve the quality of Quran education for all students . It is hoped that the results of this study can encourage wider adoption of AI technology in the education system, especially in the context of Quran learning. By strengthening the understanding of how best to utilize AI technology in Quran learning, it is hoped that a more effective and holistic approach can be developed.

The advancement of information technology has profoundly transformed the criminal justice system, particularly in judicial proceedings that now utilize digital platforms such as e-court and e-litigation. Although judicial digitalization aims to enhance efficiency and transparency, it simultaneously raises critical concerns regarding judicial independence in the exercise of adjudicative authority. This study employs a normative juridical approach to examine how digital transformation affects the principle of judicial independence and to reconstruct its concept in accordance with the rule of law. The analysis is based on statutory regulations, legal doctrines, and principles governing judicial power. The findings indicate that the integration of technology into judicial processes may create administrative and technological dependencies that potentially undermine the autonomy of judges in deciding criminal cases. Therefore, a redefinition of judicial independence is necessary—one that extends beyond institutional guarantees to include ethical and personal integrity aspects through the reinforcement of judicial accountability and technological transparency. This study recommends the formulation of ethical standards and technical regulations that explicitly limit administrative or external interference with judges in the digital judicial environment, thereby maintaining a balance between technological efficiency and substantive justice.

Learning Hajj rituals requires innovation to overcome the limitations of available media, one of which is through the utilization of the integration of the Android platform with Augmented Reality technology. The Muslim Sadiq application on smartphones displays 3D objects related to the practice of Hajj rituals. This study aims to explain the design of interactive media based on Augmented Reality as an innovation in learning Hajj rituals, expected to improve student understanding through a more visual, interactive, and contextual learning experience. This media design method adopts two stages of the ADDIE model (Analysis, Design, Development, Implementation, Evaluation), namely the needs analysis and media design stages. This study reveals that learning Hajj rituals requires interactive and applicable media to overcome the gap between theoretical understanding and the practice of Hajj worship in real life. The designed media utilizes AR technology to create a simulation of Hajj implementation and supports experience-based learning. Although the design has considered technical and pedagogical aspects, this media is still in the design stage and has not been tested or implemented directly. Therefore, further research is needed to assess the effectiveness of this media in learning Hajj rituals.

This study aims to identify and analyze viewers' motives in watching fashion review content on the YouTube platform. The study was conducted in Semarang City during the period from October 1 to October 31, 2025 with a qualitative approach. Data collection techniques include documentation and observation of audience behavior and the content displayed. The results showed that the main motives of viewers included searching for product references, obtaining tips and guides, comparing products, as well as social validation and credibility from reviewers. In addition to the informative aspect, the entertainment dimension is also a significant factor that drives interest in watching. Psychological satisfaction such as pleasure, relaxation, and emotional fulfillment become part of the viewing experience, especially when filling your free time. Viewers also show interest in the vlogger's personality, communicative delivery style, and visually appealing video production quality. The aesthetic pleasure of creatively packaged fashion looks also strengthens the appeal of the content. These findings suggest that the motivation for watching is not only functional but also emotional and aesthetic. The implications of this study can be input for fashion content creators in designing more effective and attractive delivery strategies, as well as for fashion industry players to understand the behavior of digital consumers in accessing product information through social media.

Penelitian ini bertujuan untuk menganalisis strategi promosi penjualan yang diterapkan oleh BMA (Baju Murah Anak) pada marketplace Shopee. Meskipun telah melakukan berbagai upaya promosi, penjualan BMA cenderung fluktuatif dan belum mencapai target yang diharapkan. Penelitian ini menggunakan pendekatan kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Penelitian terfokus pada empat strategi promosi utama yaitu pemberian, paket harga, pengembalian dana, dan premi. Hasil penelitian menunjukkan bahwa pemberian sampel kepada afiliasi efektif meningkatkan eksposur merek namun berdampak terbatas pada penjualan langsung. Strategi paket harga dan premi mampu mendorong pembelian dalam jumlah lebih besar serta meningkatkan loyalitas konsumen. Sementara itu, strategi pengembalian dana memberikan rasa aman bagi pelanggan namun menahan tantangan dalam kecepatan pelayanan. Keseluruhan strategi yang diterapkan memberikan dampak positif terhadap citra merek, namun perlu dilakukan evaluasi berkelanjutan untuk meningkatkan efektivitas promosi. Implikasi penelitian ini memberikan kontribusi praktis bagi pelaku UMKM dalam merancang strategi promosi yang adaptif terhadap dinamika pasar digital, khususnya di platform e-commerce seperti Shopee

This study investigates the influence of TikTok usage on the changes in interpersonal communication styles among university students in Indonesia. The rapid development of digital communication platforms, especially TikTok, has reshaped the way young people interact, express themselves, identify changes in their interpersonal communication styles, and analyze the effect of TikTok usage on those changes. Using a quantitative survey method with 100 active university students as respondents, data were collected through an online questionnaire. The results indicate that students’ TikTok usage is categorized as high, particularly in terms of frequency, duration, and engagement intensity. Findings also show a significant shift in communication styles, especially in language choice, expressive patterns, and interaction modes. Simple linear regression analysis confirms that TikTok usage has a strong and significant influence on changes in interpersonal communication styles (p < 0,001; R² = 0,944). These results demonstrate that TikTok not only serves as an entertainment platform but also plays a substantial role in shaping students’ communication behavior. The study highlights important implications for understanding digital communication trends among young adults in Indonesia.   

Limited digital literacy remains a challenge for micro, small, and medium enterprises (MSMEs) in utilizing social media as a marketing tool. MSMEs TSB LURE in Bangka Kota Village, South Bangka Regency, face problems in expanding their market reach because their marketing strategies are still conventional. This community service activity aims to improve the digital marketing capacity of MSMEs through the use of the TikTok platform. The method used is Participatory Action Research (PAR), which actively involves partners in every stage of the activity, from problem identification, digital literacy training, content production assistance, to the implementation of TikTok Shop with the yellow basket feature. The results of the activity showed significant improvements, namely an increase in followers from 15 to 245, an increase in promotional content from 0 to 12, audience interaction reaching more than 350, and 65 clicks on the yellow basket. These achievements not only increased product visibility but also fostered social change in the form of the emergence of creative youth groups, local leaders from SME actors, and new awareness about the use of digital technology in supporting the local creative economy.

Digital transformation in the Industry 4.0 era has accelerated changes in consumer behavior and intensified competition in online markets. Under heterogeneous and increasingly saturated conditions, mass-marketing approaches become less effective, making niche market strategies more relevant as a path to differentiation. This article aims to formulate a systematic framework for independently building a niche market in the digital era through a synthesis of academic literature and a practical social-media case. The study uses a conceptual literature review integrating niche marketing theory, niche success characteristics, and social media marketing dynamics. The review indicates that effective niche market development follows sequential stages: (1) identifying specific market needs/problems, (2) designing a relevant product/service solution, (3) sharpening the target into a clearly defined niche, (4) formulating a unique selling point (USP) and value proposition, (5) conducting small-scale validation through a portfolio/MVP, (6) executing social media marketing, (7) maintaining consistent content and digital branding, and (8) performing continuous adaptive evaluation. The @foodish_mks case reinforces that content consistency and social-media utilization act as key mechanisms linking digital marketing intensity to niche success. This article contributes a cross-sector niche-building roadmap aligned with algorithmic, community-based digital platforms, and proposes a testable hypothesis model (H1–H6) for future empirical validation.