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Nowadays, many brands, be it in the field of beauty or others, utilize influencer marketing as one of the promotional strategies to market their products. Moreover, now that everyone has social media, it is easier to launch marketing strategies through influencer marketing. Brand image also has an important role in improving purchasing decisions, with a strong brand image consumers will not hesitate to buy and even make repeat purchases. This study aims to identify the impact of influencer marketing and brand image on Wardah's purchasing decisions in South Tangerang. The research method used is a quantitative approach involving 55 respondents, and distributing questionnaires using Google Forms. Respondents taken are individuals who have used Wardah products at least once. The data used consisted of primary data. The analysis technique applied is Partial Least Squares (PLS), by conducting validity, reliability, and hypothesis testing. The results showed that both influencer marketing and brand image have a significant (positive) impact on purchasing decisions.

This activity aims to improve students' abilities in producing interesting and informative visual content through training provided by Communication Science students at Semarang University. The method of this activity is to provide training on documentary video making, video production processes, promotional video making techniques, data collection, and videography. The result of this activity is that students are able to practice the material provided, including practice producing documentary videos and promotional videos as well as being able to practice videography techniques. Apart from that, it also provides benefits for Semarang University lecturers and students as organizers of activities so they can implement their knowledge to the community. Post-training evaluation shows an increase in students' knowledge and skills in creating visual content. The students' positive responses in the form of active participation and high motivation in participating in the training showed high satisfaction and relevance to the material presented, this indicates the success of this training in motivating and developing students' interest in photography, videography and social media.  

Pasarbanggi Village Mangrove Forest Tourism is a tropical natural asset that provides social, economic and ecological benefits. The problems faced are reduced visitors and low environmental awareness. Thematic KKN aims to increase promotions by making flyers. The methods used include direct observation at tourist locations, interviews with managers, and discussion of promotional strategies. Steps include creating promotional flyers, regulatory banners, journal publication, and registering flyers with HKI. This Thematic KKN develops the promotion and sustainability of the Mangrove Forest tourism environment through three approaches: making flyers, making banners of rules and regulations, and planting 50 Ketapang Kencana seeds. It is hoped that this action can increase visitor interest, environmental awareness and sustainability of Mangrove Forest tourism.

This study aims to evaluate the effectiveness of health promotion through social media in encouraging healthy behaviors among adolescents. The discussion covers two main aspects: the urgency of health promotion through social media for adolescents, and the effectiveness and challenges faced in its implementation. The urgency of health promotion through social media is based on the high usage of digital platforms among adolescents, making it a potential tool for disseminating health information. Social media allows for quick and wide access to educational content, enhances health literacy, and encourages active participation of adolescents in maintaining their health. The study results indicate that health promotion through social media is effective in increasing health knowledge and motivating healthy behavior changes. However, several challenges need to be addressed, such as the spread of inaccurate information, limited access and digital literacy, and issues of privacy and data security. This study concludes that despite the challenges, social media has great potential as an effective health promotion tool for adolescents. Appropriate strategies are needed to overcome these challenges, including digital literacy education and the development of regulations to ensure information accuracy. Further research is recommended to explore the combination of social media with face-to-face interventions to enhance the effectiveness of health promotion

This study aims to design an effective Instagram content strategy as a promotional medium for Full Smile Roti Bakar products. This toast is known for its unique taste and attractive presentation, and the aim of this research is to attract the attention of potential audiences and increase interactions and followers on social media platforms. The research method used is analysis of Instagram content from similar competitors, as well as the implementation of visual and narrative techniques to create an interesting and informative feed. It is hoped that the results of this research can provide practical guidance for small business owners or startups in utilizing social media to increase visibility and sales.    

Television advertising is a form of promotion of products, services or brands delivered via television channels. They are usually short videos shown between regular programs. The main purpose of advertising on television is to influence viewers to buy the product or use the service being advertised. Television advertising often uses a variety of marketing techniques, including narration, music, attractive visuals, and celebrities, to attract viewers' attention and increase the appeal of the product or service being promoted. Advertising is an inseparable part of television media. Human life today cannot be separated from the influence of television. Various information can be obtained quickly. To meet the entertainment needs of humans or television viewers, television always inserts advertising shows. Besides having commercial purposes, advertising also has information value contained in it. Advertisers, both private and government, try to introduce and encourage people to do what the advertisers hope for. Advertising via television has various advantages compared to other types of media which include wide reach, selectivity and flexibility, focus of attention, creativity and effect, prestige, and a certain time (Andrianto, 2018).

This research aims to analyze the marketing aspects of the online rock potato chips shop in Labuhan Village from the perspective of a business feasibility study. This analysis includes market segmentation, target market, marketing strategy, and sales projections. The research method used is a literature study with a qualitative approach. Data was collected through observation, interviews and literature study. The research results show that the main market segments for rock potato cracker products are local communities and domestic tourists. The target market consists of consumers from various age groups and socio-economic status. The recommended marketing strategy is online marketing, utilizing social media and local promotions. Sales projections in the medium term are quite promising with stable growth. This research contributes to the feasibility study of the rock potato chips business in Labuhan Village and can be used as a basis for making investment decisions and further business development.

The Marketing Mix is ​​known as 4P and has components, namely product, price, place and promotion. Mirabella Batik Shop, Jambi City is a business that operates in the field of selling genuine Jambi batik and batik from outside Jambi or from Java. Various types of batik materials such as handloom, silk, semi-silk, sanwos, cotton, semi-written. And types of motifs such as Angso duo, Kapal Sangat, Durian Pecah, Tampuk Manggis and Kopi. This Mirabella batik shop is very good with good quality products. The problem faced by the Mirabella Batik Shop in Jambi City is that sales have decreased in sales volume, the marketing strategy looks good but it is difficult to attract consumers. Mirabella Batik Shop, apart from using social media to promote its products, the batik shop also uses a Word of Mouth (WOM) system, which can be called word-of-mouth promotion. This research aims to determine the application of marketing mix analysis in attracting consumer buying interest in Mirabella Batik, Jambi City. The location of this research is located on Jalan Sultan Agung No. 21 Rt 16/02 Kel. Pure District. Telanalpura Simpang Pulai, Jambi City. This research is a qualitative descriptive research, because it aims to describe the conditions and phenomena in the field at the Mirabella Batik Shop, Jambi City and uses data collection techniques in this research, namely interviews, observation and documentation. The data source in the research is primary data from interviews with shop owners, shop employees and consumers. And secondary data from books and journals. The research results show that there are 4 marketing mixes carried out by the Mirabella Batik Shop in Jambi City, namely Product, Price, Place and Promotion. The influence on the Marketing Mix at the Mirabella Batik Shop, Jambi City, the product quality is very good, but attracting consumers is very difficult due to competitiveness in other shops.    

This abstract discusses an effective approach in creating a landing page for the Banggi Market Mangrove Bridge Tour. The proposed method includes analysis and planning, user-friendly design, content development, interactive features, testing and optimization, as well as launch and promotion. Alternative methods include user experience-based, dynamic content, data-driven, collaborative, and technology-based marketing approaches. The results show that by prioritizing user needs, optimizing content, and utilizing interactive features and effective promotions, landing pages can increase visits and awareness of environmental conservation. Data analysis and user feedback are important for continuous improvement. A user experience-driven approach ensures easy navigation and relevant information, while dynamic content and data-driven marketing enable strategy adjustments. Collaboration and advanced technology are also important. Further data collection is needed to increase the effectiveness of landing pages as promotional and environmental education tools.

Abstract: Social media is one form of developing information technology and social media users can share various information through various platforms such as TikTok. TikTok has proven to be an effective platform in promotion and marketing strategies, increasing public awareness and business revenue. Features such as short videos, filters, and creative ads allow users to reach a wide audience. However, it is also necessary to be aware of negative impacts such as gadget addiction and controversial content. Strategies to increase TikTok's effectiveness include engaging content, collaboration with influencers, use of hashtags, and ads such as Top View Ads and Brand Takeover. With the right approach, TikTok can be a very effective promotional tool to increase sales and consumer interaction in e-commerce.

The rapid evolution of social media has made it a significant part of daily life. Instagram, a widely used platform, plays a crucial role in communication, marketing, and branding, particularly among young people. This study focuses on Instagram's effectiveness as a branding tool for educational institutions, with a specific case study on SLB Khusus Bina Mandiri Surabaya. This institution uses Instagram to showcase achievements, communicate with stakeholders, and enhance its public image. The research aims to analyze the impact of Instagram on the institution's branding strategy, exploring both its benefits and challenges. Using qualitative methods, the study collects data through interviews and content analysis of the institution's Instagram account. The findings highlight the importance of social media in educational branding, offering insights for similar institutions seeking to leverage digital platforms for promotion and engagement.

Community Service on the theme of building business partnerships through social media aims to increase the knowledge of students who take part in the entrepreneurial student development program (P2MW). P2MW activities get Belmawa funds, Director General of Higher Education to support the entrepreneurial spirit of students, so that after graduating as a scholar, the business can continue. This service method is through counseling and training, namely practicing the material provided in the form of landing pages and promotions. The results of this activity were stated to be very interesting and useful for the participants, as the results of a survey conducted after they underwent training. Future training is expected on finance and marketing.

Today's technology is increasingly sophisticated and can even be used as a means for marketing media. Many business owners utilize this technology as a medium for product promotion. One of them is Nadiraa who participated directly to do online marketing at TikTok Shop. The purpose of this study is to determine the use of the SOSTAC model in the online marketing strategy at TikTok Shop Nadiraa's account. The method used in the research is qualitative research method with descriptive method. The subject of this research is Nadiraa's TikTok Shop account, and the object of this research is the Analysis of the Use of the SOSTAC Model on the Online Marketing Strategy at TikTok Shop Nadiraa's account. The data collection technique in this research is using content analysis on Nadiraa's account at TikTok Shop. The results in this study show that there are results of an analysis of online marketing strategies using the SOSTAC method on Nadiraa's account as a whole starting from Situation Analysis using SWOT analysis, then Objectives with 5S analysis, Strategy with STP analysis, Tactics using 4P, Action analysis of actions taken by Nadiraa, and finally controlling as material for evaluation to be able to increase profits.   Keywords: , , 

The community empowerment program at Keranggan Ecotourism Village identified several challenges, including low productivity, limited information access, and insufficient promotional facilities, resulting in a lack of awareness about the village's offerings. In response, a team comprising faculty and students from ESQ Business School conducted a tridharma activity focused on digital marketing, particularly for Keranggan Snack, a local home industry product aiming for expanded sales. This initiative aimed to leverage social media platforms to enhance product outreach and facilitate the promotion of Keranggan Ecotourism products to local SMEs, optimizing social media for broader audience reach. Additionally, the team facilitated the promotion of Keranggan Ecotourism products at various external events, aligning with Indonesia Emas 2045's vision. The primary objectives were to increase awareness and branding, assist local SMEs in boosting sales, and provide promotional platforms for Keranggan Ecotourism. This multifaceted approach aimed to address fundamental issues and propel Keranggan Ecotourism towards sustainable growth. Through education on digital marketing and active promotion, the program sought to overcome obstacles and elevate the visibility and economic viability of Keranggan Ecotourism Village beyond its immediate surroundings. By providing a platform for wider recognition and engagement, the initiative aimed to contribute to the village's economic development and environmental conservation efforts.

Websites are the cheapest, most effective and efficient promotional media, because websites are online publication media for schools which are a necessity in providing information about products, price discounts and others and can also receive information quickly and accurately. SDS Duri Indah Jakarta until 2023 will always provide information regarding school activities and information regarding registration of new students via social media. Initial observations at SDS Duri Indah, the school does not yet have an independent website, so it is necessary to create and develop a website with the school domain (.sch). This website helps schools carry out promotions. Creation and assistance activities use several methods, namely 1) Observation, 2) Website creation, 3) Assistance with website management, 4) Monitoring and evaluation. The result of the activity is that the school has a school website and can also provide knowledge about managing school websites for admins and how to create articles and content for users.

The creative industry is changing the way people communicate from physical contact to using internet technology. A strategy that utilizes social media as a means of growing social media engagement. The aim of this research is to explain USS Feed's social media marketing strategy in building social media engagement. This research uses a qualitative approach, with descriptive methods and to obtain research data using observation, documentation and in-depth interviews. Next, it is analyzed by reducing the data, presenting the data, and making a summary by drawing conclusions. The theory used. Social media strategy, namely business goals: building a company image, target audience: millennial generation and gen-z, social analysis gathering information that is developing among gen-z and millennials, planning and brainstorming big ideas about things that are currently happening to create a content, human integrity advertising and social media: promotional strategies on other social media platforms, platform implementation: designing the flow and content of content so that it provides appeal. The theory of social media engagement is: the content resonates with them, originates from a source the trust, reflects something about themselves, other responds, you respond, you give benefits. Research shows that the strategy implemented by USS Feed has accommodated all elements of social media marketing and social media engagement strategies well so that it can increase social media engagement.

Indonesia has great potential in horticulture, including floriculture, because it is one of the world's centers of biodiversity. The purpose of this research is to study the marketing strategies used by the Ibal Flower Flower Shop in Medan, North Sumatra, to sell their decorative flower products. This research uses a qualitative descriptive approach and collects data through direct observation, interviews and literature study. As a result of this research, Ibal Flower Flower Shop has succeeded in building a business that focuses on high quality products and services. However, to face increasing competition, these businesses must step up their digital marketing campaigns through e-commerce and social media platforms, hold promotional events, and collaborate with plant-loving communities. Supplier diversification, improving packaging quality, optimizing pricing, and effective inventory management are some of the suggestions for product development. Ibal Flower Flower Shop is expected to increase sales and maintain its sustainability in a dynamic market by using creative and effective marketing strategies.  

The creative industry in Indonesia has experienced rapid growth in recent years, causing increasingly tight trade competition and various innovations in product marketing. This research focuses on the handicraft industry, especially accessories such as bracelets, necklaces and rings. Even though stringing looks easy, the biggest challenge is creating a unique design and ensuring the strength of the connecting rope so that it doesn't come loose easily. As technology develops, handicraft producers are now utilizing digital marketing to expand their market reach. Digital marketing, which involves the use of social media for promotion, has become a key strategy in the industry. This research specifically highlights the use of the social media platform TikTok as a digital marketing tool. TikTok, which is popular among teenagers and young adults, provides e-commerce features such as TikTok Shop and live shop, which allow manufacturers to sell their products directly through the app. Through this research, we explore the effectiveness of TikTok as a digital marketing medium for handicraft producers, as well as how this platform can support the growth of the creative industry in Indonesia.

The government made pornography included in government legal products in 2008, with Law number 44 which was issued to regulate Indonesian society. The government made pornography included in government legal products in 2008, with Law number 44 which was issued to regulate Indonesian society. A qualitative research approach using a literature review was used, involving the collection and analysis of data from library sources relating to the research subject. In addition, the Investigation selects journal sources, organizes and discusses subjects relevant to the research objectives, and compares articles related to this research. In the literature review, the results of descriptive and qualitative research are summarized (summary) using qualitative methods. The widespread distribution of pornography is a problem that cannot be resolved through regulations. Various laws have been enacted to prevent the production of pornography, which has now been criminalized. The use and promotion of sex, partial or full nudity in scenes, sexually explicit gestures, and social activities of female characters usually fall under pornography. Pornography often depicts women, in particular, as highly degrading sexual objects. An immediate cessation of the distribution of pornographic content on social media and a focus on legal protection for victims of such behavior must be emphasized.

This research aims to (1) determine sharia marketing strategies in increasing consumer buying interest carried out by Safira cafe owners in the reviewing village of Mare Sebo Ulu sub-district, Batang Hari district. (2) To find out the obstacles faced in efforts to increase consumer buying interest at Safira Cafe. This research uses descriptive qualitative methods. The data collection technique in this research uses observation, interview and documentation techniques. The theory used in this research is the theory put forward by Abuznaid formulating the definition of sharia marketing, namely, wise decisions in order to satisfy customer needs through good behavior, providing healthy products or services (halalan thoyyibah) with the approval of both parties (seller and buyer). ) in order to achieve material and spiritual prosperity, this world and the hereafter through an ethical world. Apart from that, the theory used by Kotler, marketing is a way in which companies involve consumers, build good relationships with consumers and create value for consumers, so as to get good value or response from consumers in increasing profits and consumer feedback. The 4P marketing strategy used is, product, price, place and promotion. The results of this research show that, the marketing strategy carried out by Safira Cafe to increase revenue is with product strategies starting from improving the quality of the products presented, product health, product cleanliness and product halal. Pricing strategy, Safira Cafe has set affordable, relatively cheap prices. The prices offered by Safira Cafe are affordable and cheap in accordance with the economy of the community in the review village and are suitable for all teenagers and adults. Place strategy, safira cafe prioritizing the cleanliness of the place and consumer comfort while at the Safira Cafe. Promotional strategy, Safira Cafe does not promote via social media, only promotes by word of mouth, but quite a few people already know about the existence of Safira Cafe. Meanwhile, the income earned by Safira Cafe is still relative or fluctuating, namely depending on the number of visitors.