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This study examines the intense competition in the contemporary franchise beverage industry in Gorontalo City, where consumers have many choices that affect loyalty to certain brands. This study aims to analyze the effect of brand equity and marketing mix on customer loyalty. This descriptive quantitative research uses accidental sampling with 100 samples. Data analysis includes statistical tests as well as Structural Equation Modeling (SEM) models. This study shows that brand equity and marketing mix have a positive and significant effect on purchasing decisions, both partially and simultaneously, with the t-count and f-count values exceeding the table limit at the 95% confidence level. SEM-PLS analysis confirmed the significant relationship with p-values of 0.05 and t-statistics of 1.96, supporting the tested model. The research conclusion shows that brand equity and marketing mix have a significant influence on purchasing decisions. As advice, business owners of contemporary beverage franchises in Gorontalo City are advised to strengthen brand equity, as well as optimize creative and effective marketing strategies to increase competitiveness.

This study explores the perspectives of literature students on utilizing ChatGPT, an AI-powered tool, in creative writing. Focusing on 30 English literature students from Universitas Negeri Medan, the research examines the effectiveness of ChatGPT in fostering creativity, its perceived benefits and challenges, and its role in the writing process. Data were collected via questionnaires and analyzed thematically. The findings reveal that ChatGPT significantly enhances creativity, with students rating it highly for its ability to inspire ideas and improve the writing process. The tool was praised for accelerating the writing process and improving writing confidence. However, challenges such as the need for revisions and limitations in contextual understanding were also noted. Despite these drawbacks, the overall sentiment remained positive, with many participants feeling that the benefits of using ChatGPT outweighed its limitations. This study underscores ChatGPT’s potential as a valuable tool in literary education, supporting students' creative autonomy and enriching their writing experiences. This is evidenced by data highlighting the effectiveness of ChatGPT in speeding up the writing process (60%), increasing creativity (46.67%), and increasing confidence in writing (40%), despite challenges such as unmet expectations (46.67%) and requires a lot for revision (33.33%).    

The purpose of the study was to determine the direct and indirect influence of workload variables, organizational culture on organizational citizenship behavior through organizational commitment on employees of PT. Daihatsu Capella Medan. The type of research is associative causal and uses quantitative research methods. The population in this study were all employees at PT. Capella Medan Daihatsu totaling 78 people. The sampling method used the nonprobability sampling method with the census sampling technique. So the sample in this study was 78 employees at PT. Capella Medan Daihatsu. The results of the study are workload directly has a significant effect on organizational commitment at PT. Capella Medan Daihatsu. Organizational culture directly has a significant effect on organizational commitment at PT. Capella Medan Daihatsu. Workload directly has a significant effect on organizational citizenship behavior at PT. Capella Medan Daihatsu. Organizational culture directly has not significant effect on organizational citizenship behavior at PT. Capella Medan Daihatsu. Organizational commitment directly has a significant effect on organizational citizenship behavior at PT. Capella Medan Daihatsu. Workload indirectly has a significant effect on organizational citizenship behavior through organizational commitment at PT. Capella Medan Daihatsu. Organizational culture indirectly has a significant effect on organizational citizenship behavior through organizational commitment at PT. Capella Medan Daihatsu.

This research is motivated by the efficiency of collecting and distributing zakat which has not been maximized. The targets in question include solving poverty problems, income distribution, and improving the welfare of the people and the state. This shows how important zakat is as one of the pillars of Islam. The method used in this study is qualitative descriptive research, namely by reviewing literature and conducting data analysis, studying literature from various sources of books, the internet, and also research journals that have the same topic as the researcher mentioned. The results of the study conclude that the Zakat Collection Strategy can be interpreted as an activity to collect funds and other resources from the community (either individuals, groups, organizations, companies or the government) which will be used to finance the institution's programs and operational activities in the end is to achieve the mission and goals of the institution in the field of distribution including the fields of Economy, Education, Da'wah, Health,  Social and Humanitarian. It is evidenced by the collection and distribution/distribution of zakat funds carried out by the Medan City Baznas experiencing a positive trend from year to year which is quite significant, having an impact on the performance of the Medan City Baznas to continue to increase and of course with public awareness to distribute zakat through official institutions is getting higher so that justice and welfare are created in kaffah.

Law is a rule of rules made to regulate every behavior of the community so as not to carry out deviant activities. One of the actions that deviate from the norms of human life association is social problems, namely problems that occur in society where the perpetrators and victims are the people themselves. One of the deviant actions from the community is the crime of beheading where this beheading began to be rife in the Medan city area. The problem that has recently paraded the streets is often termed Begal. This begal is one of the street crimes, which has recently received serious attention from the public and law enforcement officials. This research was conducted using descriptive qualitative research and using direct interview techniques to police investigators for beheading crimes. The results showed that from several incidents that were successfully revealed by the police, data could be obtained that the perpetrators of this begal crime came from families with low economic and there was no relationship between low punishment for beheading perpetrators to the increase in beheading cases because the legal sanctions given are aimed at providing accountability for the acts resulting from crimes committed by someone

The process of directly appointing supervisors for non-state civil servant government employees (PPNPN) at the Medan Customs and Excise Laboratory (BLBC) creates obstacles, due to the absence of a comprehensive assessment such as the social and managerial competence of prospective mentors. This research aims to increase the accuracy of selecting PPNPN supervisors using the profile matching method. This method compares individual competency with position competency to find the gap value between the two. There are 10 alternative names that will be analyzed in this research. The results of this research are a ranking of the names. The alternative that gets the highest ranking is the one who has the right to become the PPNPN supervisor. From the results of the profile matching method calculations that have been carried out, it is found that the employee candidate who has the right to become the selected PPNPN supervisor is Eka Soraya Siregar with a score of 4.18.

This study aims to analyze consumer behavior in choosing substitute and complementary goods. The research was conducted on consumers in traditional markets, namely Petisah Market and Simpang Limun Market, as well as modern markets, namely Sun Plaza and Plaza Medan Fair in Medan City. The research sample consisted of 200 respondents selected using a purposive sampling method. The primary research instrument was a structured questionnaire designed with a five-point Likert scale to measure respondents' perceptions of factors influencing their choices, such as the price of goods. The data were analyzed using both quantitative and qualitative approaches. Quantitative analysis involved descriptive statistics to describe the characteristics of respondents and data distribution. The analysis results indicate that consumers tend to choose substitute goods when the price of primary goods increases. Furthermore, price significantly influences purchasing decisions for both substitute and complementary goods. Consumers are more sensitive to price changes in substitute goods due to their tendency to seek cheaper alternatives. In contrast, for complementary goods, an increase in the price of primary goods tends to reduce the demand for complementary goods, as they are often used together. The implications of this study suggest that appropriate pricing strategies can optimize the demand for substitute goods, while careful consideration is needed when setting prices for complementary goods.

The design of a creative industry development center that focuses on the culinary and music subsectors aims to facilitate the growth and development of creative industry players in these two subsectors, so that they can contribute positively to the local economy. The facilities in this center will be designed to meet the needs of production, training, exhibition, and sales in the culinary and music subsectors. It is expected that the design of the Creative Industry Development Center will encourage local economic growth, create new jobs, improve the skills of industry players, and support the image of Medan City as a quality creative industry center. By connecting the culinary and music subsectors in one center, the synergy between the two can produce unique and inspiring collaborations, enrich local culture, and present products that are competitive in the global market. By applying a tropical architecture approach, the design will consider aspects of local culture, climate, and environment in designing optimal buildings and spaces to support the growth of creative industries.

This study discusses the importance of the presence of research and innovation management institutions that are increasingly recognized along with the needs of the Government and local governments to resolve problems, development gaps and find solutions to regional government problems. This can be interpreted that BRIDA is not only transformed into a manager of supporting functions in the field of research and development as before but its presence is required to be able to fundamentally change the governance of research and development and increase its connectivity with the innovation system and global competitiveness. In the perspective of regional government policy, it is required to be able to formulate quality and evidence-based policies. This study aims to analyze the role of the Regional Research and Innovation Agency in supporting the development process of the city of Medan and supporting the development of the city of Medan. The method used in this study is a qualitative descriptive method. Data collection techniques in the form of observation and documentation. Based on the results of the study, it was obtained that the Regional Research and Innovation Agency has a policy formulation and strategy that supports the vision of developing the city of Medan into an innovative and highly competitive city. Then the Regional Research and Innovation Agency has great potential to continue to be the main driver of sustainable and innovative city development.

Natural disasters are a phenomenon that cannot be avoided. Indonesia is one of the countries vulnerable to natural disasters. Based on data from the Indonesian Central Bureau of Statistics (BPS), it was concluded that extreme weather changes were the second most cases in Indonesia with 1,261 cases and in North Sumatra with 44 cases, which resulted in tornadoes and heavy rain. In line with this, the phenomenon of tornadoes and heavy rain has occurred in one of the cities in North Sumatra province, namely in Medan City, especially in the campus area of the University of North Sumatra, which resulted in several damages in several faculties and several fallen trees in the area around the University of North Sumatra campus.

Self-adjustment is an interaction ability to establish a good relationship between individuals and their environment. New student self-adjustment is a challenge to deal with changes from high school to college. Changes in terms of academic, social, emotional and institutional attachment are much more difficult than the previous level of education so that new students have difficulty adjusting. This study aims to determine the description of the self-adjustment. Methods: The type of research design used is descriptive with a cross sectional design. The instrument used is a questionnaire with google form media. The population in this study are 99 respondents. The sampling technique uses total sampling technique with a sample size of 99 respondents. Results: Based on the results of the study analyzed using univariate analysis, it shows that new students have a high level of self-adjustment, namely 68 people (68.7%) and moderate self-adjustment as many as 31 people (31.3%). Low self-adjustment can be caused by self-doubt, lack of self-confidence, lack of openness from others and excessive stress. Conclusion: So the researcher expects new students to multiply relationships, improve talents and skills, follow guidance during the learning process in lectures and seek support and motivation from mentors, friends, and family.  

The management of pharmaceutical supplies in the Pharmacy Installation of a hospital consists of nine aspects: selection, demand planning, procurement, acceptance, storage, distribution, destruction and withdrawal, control, and administration. This study aims to analyze the management of pharmaceutical supplies at a hospital in Medan in 2023 using a qualitative method through direct observation and in-depth interviews with both primary and secondary data. Interviews were conducted with nine informants, including key informants, main informants, and supporting informants. The results of the study indicate that, overall, the management of pharmaceutical supplies is functioning well but not yet optimal. Three aspects that have been well implemented are selection, destruction and withdrawal, and administration. Meanwhile, siSwasta di Kota Medan other aspects, such as planning, procurement, acceptance, storage, distribution, and control, have not been fully optimized. The issue of medication shortages can be addressed through collaboration with eSwasta di Kota Medanternal pharmacies. To improve management, it is recommended that the hospital enhance the storage facilities, which are currently inadequate, by providing appropriate pallets and involving all related parties to work together in improving the system, as well as conducting regular monitoring and evaluation.

This research examines the influence of human resource development on the competency and performance of employees at the Customs and Excise Supervision and Service Office Type Madya Customs B Medan. Through interviews with five employees of the Medan Customs and Excise Supervision and Service Office of Type A Customs, this research identified the steps taken by the leadership to improve employee competency and performance, as well as overcome the obstacles faced. The main focus of research is development programs which include training, skills and mental development, assessment, and providing motivation through capacity building activities. The theory used refers to the concept of employee performance according to Sedarmayanti, with a qualitative approach that includes observation, interviews and collecting supporting documents. The research results show that the human resource development carried out plays an important role in improving the competency and performance of employees in the office.

This study aims to analyze the models and strategies of prose teaching, specifically Hikayat, at SMK Negeri 4 Medan. The teaching of prose plays a significant role in enhancing students' literacy, deepening appreciation for literary works, and instilling moral and local cultural values. The method used in this study is descriptive qualitative, which includes observation, interviews, and documentation, with an emphasis on the implementation of teaching strategies by Indonesian language teachers. The results of the study show that the learning process at this vocational school faces various challenges, such as low student interest and limitations in literacy. To address these issues, teachers integrate theory with practice, utilize multimedia-based technology, and implement group discussions to encourage active student participation. Evaluation is conducted through student work presentations, combining literacy assessment and speaking skills. Recommendations from this study include the development of innovative, technology-based approaches and increased student engagement in the learning process to create more effective and meaningful learning experiences.

This research aims to design syntax in literature learning using the Project Based Learning (PjBL) model at UPT SMP Negeri 17 Medan. This research focuses on the effectiveness of applying PjBL syntax in improving students' literary understanding, critical thinking skills and creativity. This research uses a qualitative descriptive method with data collection techniques through observation, interviews and documentation. Research findings reveal that the application of the PjBL model in literature learning has a positive impact on student engagement and in-depth understanding of literary material. Project-based evaluations also help students develop collaboration and communication skills. Systematic implementation of PjBL syntax provides a clear and effective learning structure, thereby improving the overall quality of learning.

Public service is any form of service or service provided by a government or public institution to the public in general. Administrative services are intended to facilitate the needs of citizens in administrative matters such as identity cards, business permits and other administrative services. This study aims to analyze the performance of administrative services in Kantor Lurah Sei Putih Tengah and to observe any obstacles that are inhibiting the functional performance in this Lurah Office. It shows that there are still obstacles in the performance in the administrative service in Kantor Lurah Sei Putih Tengah. The research method used is a descriptive method with a qualitative approach aimed at understanding in depth how and why a phenomenon occurs, as well as to dig the meaning contained in it from the point of view of the subject being studied. Data collection is done with interviews, observations, and documentation techniques. The results of the study show that the officers of the Kantor Lurah Sei Putih Tengah have performed their basic duties and functions fairly well. It's seen from the division of work that's not just accumulated in one of the officers. Lurah as head of office and secretary lurah as chief of office has done his job while monitoring and overseeing his employees. In terms of timing, it appears that the Lurah Sei White Office has already tried to complete the letter on time but there are still frequent delays because Lurah is often not in the office and can not sign the letter. In the case of typing also Lurah Sei White Central Office still frequently occur typing errors caused by the number of files that come in with the same deadline so that the lack of concentration resulted in typing mistakes to writing errors on the file. Kantor Lurah Sei Putih Tengah has performed its administrative tasks quite well but not to the maximum.  

Proper wound care will accelerate wound healing. Where the impact/complications of the wound can damage the physiology of the skin in the patient. Therefore, wound care techniques are one of the supporting factors in accelerating wound healing and restoring skin physiology by using moist wound healing techniques, which can help heal wounds more effectively. In this case, nurses are required to have knowledge about wound care using the moist wound healing method in hospitals. The purpose of the study was to identify nurses' knowledge about wound care using the moist wound healing method at Elisabeth Hospital Medan in 2022. Methods: The research method used was descriptive research. The sampling technique used total sampling technique, with a total sample size of 31 respondents. Data were collected using a questionnaire of nurses' knowledge about wound care using the moist wound healing method. Results: The majority of nurses' knowledge is sufficient as many as 18 people (58.1%) but there are still as many as 7 people (22.6%) who have less knowledge about this method. Conclusion: It is hoped that nurses can better understand and apply the moist wound healing method to improve the quality of service at Elisabeth Hospital Medan.    

TB is one of the 10 causes of death and the primary cause of infectious agents in the world. The prevalence of tuberculosis patients in 2020 amounted to 929 patients. Some of the influencing factors are behavioral factors, namely knowledge, attitude and behavior in the implementation of routine medication compliance. The method used was observational descriptive with 30 participants who were residents of Sampali Village, Percut Sei Tuan District. The PkM team provided the material in question: 1) Definition of tuberculosis disease, 2) Causes of tuberculosis disease, 3) Signs and symptoms of tuberculosis disease, 4) Complications of tuberculosis disease, and 5) Prevention of tuberculosis disease. After the implementation of the activity: 1) The majority of the understanding of tuberculosis (TB) is good as many as 25 people, 2) The causes of tuberculosis (TB) are mostly good as many as 27 people, 3) The signs and symptoms of tuberculosis (TB) are mostly good as many as 26 people, 4) The majority of tuberculosis (TB) complications are good as many as 27 people, and 5) Prevention of correct transmission of tuberculosis (TB) all participants have been able to as many as 27 people. The increase in knowledge and skills of participants is because the community has a great desire to treat and prevent dengue fever in family members at home.

Bullying in the school environment is a problem that has a serious impact on students' emotional, social and academic development. This research aims to analyze efforts to prevent bullying behavior through a collaborative-based Pancasila and Citizenship Education (PPKn) learning approach for students at SMP Negeri 35 Medan. This research uses a qualitative descriptive method with data collection techniques through observation, interviews and documentation. The research subjects were PPKn teachers and students in grades VII and VIII of SMP Negeri 35 Medan. The research results show that collaborative-based Civics learning is effective in increasing students' awareness about the impact of bullying and strengthening positive social relationships between them. Supporting factors for implementing this method include teacher support, student enthusiasm, and school policies, while inhibiting factors include time constraints and students' lack of initial understanding about collaboration. The results of this research show that the collaborative learning approach in Civics is able to create a safe and inclusive learning environment, while preventing bullying behavior. This research recommends further development of collaborative methods involving learning technology to strengthen the results achieved.

This research aims to analyze the impact of Indonesian language errors in accounting reports on users' understanding of financial reports. Language errors, both in terms of grammar and use of terms, can affect the quality of understanding of the information conveyed in accounting reports. The sample for this research consisted of 50 students majoring in accounting at Medan State University (UNIMED). The method used is a qualitative approach with data collection techniques through questionnaires, where respondents are asked to provide responses to a number of statements related to the influence of language errors in accounting reports. This data collection focuses on aspects of errors in the use of accounting terms, grammar, clarity of sentences, and the influence of writing errors on the trustworthiness of information. Based on a survey involving 50 accounting students, the results showed that language errors, such as the use of inappropriate terms and ambiguous sentences, greatly impacted their understanding of the financial information presented. The majority of respondents (86.3%) agreed that they often encounter language errors in accounting reports and are a disturbing factor in the process of understanding financial data.