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The community service activity entitled "Use of social media as a means of communication, information, documentation and promotion in the Blessings of Faith herbal drink business" aims to implement the university's tridharma, namely Community Service. The purpose of this activity is to provide information regarding the use of social media Instagram for small businesses and provide training on the use of Instagram so that its use can later be implemented in marketing activities for the red blessing red ginger business. The method used in this activity is direct observation of the Red Blessings Faithful ginger business by conducting direct interviews and documenting product photos and product manufacture which are then uploaded to Instagram media. The final result of this service is the use of social media Instagram as a medium for communication, information, documentation and means of promoting each product produced and activities discussed by the Ginger Berkah Setia business unit including images and supporting information

The aim of this research is to present a form of self-representation of a fashion stylist through the social media Instagram. This research uses a qualitative approach with phenomenological methods. Data collection was carried out by observing the four fashion stylists on Instagram social media. The research results show: The form of self-representation of a fashion stylist on Instagram social media must pay attention to: 1) The strategies used in self-presentation, namely Ingratiation and Self-Promotion; 2) The form of the upload that is uploaded displays the impression as expected; 3) Fashion stylists also control every upload they make on their social media, especially those related to their profession as a fashion stylist, and 4) Efforts to build their own identity.    

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.

The development of technology has resulted in more and more social media platforms appearing that can be used with various functions. Instagram is a social media application that is very popular with Indonesian people. Instagram is the application with the most users in Indonesia which is not only used as a means of entertainment, but Instagram can also be used to build branding for a company, such as Bank Jogja. The Instagram application is used by Bank Jogja to build a positive image with the name Instagram @bprbankjogja. This research aims to determine the use of Instagram in building a positive image of Bank Jogja. The method used in this research is descriptive qualitative with a case study approach with PII analysis. The analysis is divided into three stages, namely preparation, implementation and impact. The subject in this research is Bank Jogja's Instagram @bprbankjogja. The data collection techniques used in this research were observation and interviews. In achieving success in maintaining the positive image of Bank Jogja, currently using Instagram @bprbankjogja, the impact is quite large in disseminating information so that it can cover all groups. Judging from @bprbankjogja's Instagram content about products that are one of the attractions of society by offering this convenience, this has a big impact on society.

This research aims to find out the parents' strategies in educating and developing children from early childhood to adulthood and the role of parents in balancing work and family or work life balance in daily life. The results of this study indicate that parents have several obstacles and factors in implementing the concept of work life balance, but have one strategy, namely authoritative parenting. Patterns that are combined between Authoritarian Parenting and Pessimistic Parenting. This can be seen from the 2 dimensions given, namely the Control and Warmth Dimensions, this process must also be carried out consistently and responsibly so that it is well implemented. The research uses qualitative methods with descriptive research types. With secondary data sources through national and international journal articles and using other sources such as online media, social media (youtube, instagram, facebook, and twitter). From the results mentioned, it can be concluded that work and personal life as well as the role of parents in educating children are the most important things in order to create a golden generation, where generations are able to provide polite attitudes, carry out responsibilities for work and personal life, and the most important thing is that children are able to become people who carry out all their activities in the social environment properly

Government content is not trusted by the public and is boring. Policies on government social media are not well socialized. This phenomenon makes the Directorate General of Sea Transportation's public relations adapt the trend for publishing policy message information. The aim of this research is to determine the pattern of preparing government policy messages in building the image of the Directorate General of Sea Transportation. The theory used in this research is message structuring theory. The theory consists of attention, need, satisfaction, visualization, action. This research use desciptive qualitative approach. Data collection techniques were carried out using in-depth interviews and documentation methods. In testing the validity of the data, a source triangulation test was carried out using in-depth interview techniques. The results of this research are that the pattern of preparing government policy messages on Instagram @djplkemenhub151 is quite good. This can be seen from the message preparation process carried out by the public relations team. The attention stage is found by determining the agenda setting, determining the type of Indonesian and English, the language is semi-formal, the factor that influences the message to attract attention is the trend. The need stage is carried out with research. determine the actual topic that is used as a message, and look for references in online media. The satisfaction stage is obtained by selecting the right visuals. The visualization stage was obtained through determining the visual characteristics of the bombang icon and determining the turquoise green display color. The action stage is that the public relations team carries out preparations and team discussions to compose the message. The interaction that is built is carried out by responding quickly and responsively to the hotline service or replying to comments. The conclusion from this research is that a good message structuring pattern can build a positive image of the Directorate General of Sea Transportation.

In attracting consumers, every company has various strategies, one of which is to carry out Brand Activation or activities carried out by a brand to change the image or increase sales of a company. One of the beauty brands that does brand activation is YOU Beauty. Related to this, the aim of this research is to find out how much influence brand activation has on YOU Beauty products on followers of the Instagram account @youbeauty.idn, consumer loyalty on followers of the Instagram account @youbeauty.idn, the influence of YOU Beauty brand activation on consumer loyalty. The theory used by Brand Activation is Direct Marketing Activation, Social Media Activation, Promotion Activation, Marketing Event Activation, dan Sponsorship Activation, and Consumer Loyalty includes cognitive, affective, and cognative. The approach in this research is quantitative with an explanatory survey method. The data collection technique was carried out by distributing questionnaires which were given to 81 respondents to followers of the Instagram account @youbeuaty.idn. Sampling using probability sampling technique. Questionnaire collection method used is random sampling. The results of this study indicate that the effect of Brand Activation YOU Beauty as a whole responds well (agree), and the effect of Brand Activation on Consumer Loyalty as a whole responds well (agree) to all variable statements X and Y in the research questionnaire, and the magnitude of Brand influence Activation of YOU Beauty products has an adequate and moderate relationship of 0.575 to Consumer Loyalty of Instagram followers @youbeauty.idn with the percentage of brand activation influencing consumer loyality of 33.1% and while the remaining 66.9% is influenced by other factors.

Celebrity Endorser is an advertising star who is expected to be able to promote a product so that consumers are interested. The use of celebrities as endorsers is expected to attract the attention of consumers and influence their purchasing decision-making process for a product. The purpose of this study 1). knowing celebrity endorser Nadira Alaydrus on Luxcrime cosmetic products, 2). knowing consumer purchasing decisions on Luxcrime cosmetic products, 3). measures how much influence celebrity endorser Nadira Alaydrus has on Luxcrime purchase decisions. The approach in research is survey. The collection technique was carried out to 84 respondents on the followers of the Instagram account @luxcrime_id. Sampling method using probalilty sampling technique. The method of taking the questionnaire used is random sampling. The results of this study showed that Celebrity Endorser Nadira Alaydrus influences the decision to purchase Luxcrime.  

In this era of globalization, rapid development of information technology and digitalization, the role of Cyber Public Relations in influencing brand image has become crucial to the success of companies. In this context, "Bango," a well-known seasoning brand among Indonesians, has utilized Cyber Public Relations strategies to promote and publicize the Bango Jajanan Festival Event. The approach taken in this research is to use a quantitative approach to measure the influence of cyber public relations on Instagram on Bango's brand image. Using a quantitative approach, it is necessary to conduct a survey research method. Based on the results of research and data analysis, it can be seen that this study uses two variables consisting of independent variables (X), namely Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event on the dependent variable (Y), namely Bango Brand Image. From the results of this study, the t_hitung value is 12.378 > 2.628 t_table, so H_o is rejected and H_a. So that the results show that there is a significant influence between the influence of Cyber Public Relations on Brand Image. In addition, based on the correlation value R, it shows that the influence of Cyber Public Relations (X) in publicizing the 2022 Bango Snack Festival Event on Bango's Brand Image (Y) has a positive, strong, and high effect by obtaining an R value of 0.681. While the R_Square number is 0.463. The R_square number is also known as the coefficient of determination, the amount of determination is 0.463 or equal to 46.3%, this figure means that 46.3% of Cyber Public Relations in publicizing the 2022 Bango Snack Festival Event affects Bango's Brand Image. While the remaining 53.7% is influenced by other variables not mentioned in this study.

This research is motivated by the existence of market growth that offers several products on the market to meet the requirements to meet consumer expectations. Intense competition requires companies to be creative by maximizing the existence of brand ambassadors. The compatibility between the brand and the brand ambassador is very important to support brand communication which in turn can form a good brand image. One of the local skincare brands is Avoskin by collaborating with Refal Hady as the brand ambassador. The purpose of this research 1). Knowing the brand ambassador Refal Hady on Instagram followers @avoskinbeauty. 2). Find out the brand image of Avoskin on Instagram followers @avoskinbeauty. 3). Measuring the influence of brand ambassador Refal Hady on Avoskin's brand image. The theory used in this study is the brand ambassador theory (Transparency, Appropriateness, Credibility and Attractiveness) and brand image theory (Strength, Uniqueness and Profits). This study used a quantitative approach with a survey method, distributing questionnaires to 83 respondents. The results of this study indicate that 1). Brand ambassadors have an average yield of 3.36 with agreement. 2). Brand Image has an average yield of 3.40 with agreement. 3). Brand ambassadors have an influence on brand image of 51.1%, while the other 48.9% comes from other factors outside the research variables.

Religious communities like Indonesia often discuss religious issues. Determining the Eid al-Adha holiday in 2022 is one of the issues that is receiving attention. As is known, the Indonesian government determines the Eid al-Adha holiday in two ways: rukyat and reckoning. On the Instagram account @kemenag_ri, the Ministry of Religion of the Republic of Indonesia held an Isbat Session Teleconference on June 29 2022, and the results showed that the date set on the calendar had to be changed from July 9 2022 to July 10 2022. Instagram users provided this decision directly. This shows that the religious community has participated and there is agreement in handling the results of the Isbat Session. As an effort to explore the interactions that exist within religious communities, this research uses netnography techniques.

Currently in the city of Padang itself, death metal music is also widely favored among young people, marked by the emergence of many local bands in the death metal genre, one of which is called Norbit. Norbit is a Death Metal Cluster from Padang which was born in 2021 with 5 personnel, namely Adan Est as Vocalist, Cruelhammer as Guitarist, Blacksun as Bassist, Shiryo as Drummer and Juggernaut as Guitarist. The first single released by Norbit is titled Genocide. The number of metal bands like Norbit that develop in the middle of Padang city is a challenge for Norbit to compete, especially in introducing Norbit to the public and metal band lovers. One form of introduction is merchandise promotion. Based on the results of initial interviews with Norbit's vocalist about the promotion of merchandise clothes that have been done, it appears that the promotion of merchandise that has been done before is less effective and does not increase sales of Norbit clothes. The main media design that the author will use is in the form of promotional videos with cinematic techniques that will be published on social media such as Youtube and Instagram.The design of Norbit band merchandise promotion uses the Glass Box method, a rational thinking method that objectively and systematically examines things logically and is free from irrational thoughts and considerations.      

In this millennial era, skincare has become a priority need that must be met by women and men, various skincare brands have emerged from within and outside the country, making competition even tighter. Marketing via internet media has also developed rapidly. This makes digital marketing the key to marketing because a passive promotional system can help business and expand the market. The purpose of this research is to find out how Fabil Natural's strategy is in implementing digital marketing and how the use of this strategy has an impact on Fabil Natural's sales. This research uses qualitative methods with interview, observation and documentation techniques. The research results show that the application of digital marketing is carried out by utilizing websites, blogs and social media including Instagram, Tiktok, Youtube and WhatsApp Business to post products and share content, as well as using the Shopee and Tokopedia websites and marketplaces as a place for easy, safe buying and selling transactions. and fast. Even though there are several obstacles, digital implementation has a positive impact in increasing product sales.      

Al-Hamidiyah Islamic Foundation's Instagram still needs a Marketing Public Relations strategy to increase the acceptance of new students. Marketing Public Relations at the Educational Institutions of the Al-Hamidiyah Foundation is needed because educational institutions need to convince prospective students due to the lack of public relations efforts to expose the message of the Al-Hamidiyah Foundation via Instagram. This study aims to determine the pull strategy, push strategy, and pass strategy used by Al-Hamidiyah's Marketing Public Relations. This study uses a descriptive analysis method with a qualitative approach. The data collection techniques used are interviews, observation, and literature studies. This study uses the theory of Marketing Public Relations namely Thomas L. Harris Pull, Push, and Pass Strategy. The results of this study are that the Pull Strategy provides prizes in the form of vouchers or gift cards by following the Al-Hamidiyah account through trivia quizzes, or giveaway, promoting advertisements/Instagram Ads. The Push Strategy is cooperating in posting content with influencers or media partners, sharing student activity content, outstanding students and facilities. The Pass Strategy is carrying out the blue ocean strategy & sharing learning program content and student activities.

Villa kayu putih one of the villa that locate at Jorong Galagah Alahan Panjang, Lembah Gumanti Sub District, Solok Regency. Villa Kayu Putih do not have a catalog yet as a promotion and information media, thus making the customer having a hard time to obtain the information about facilities and service of Villa Kayu Putih. So the author decided to designing promotional media that is informative, communicative, useful and interesting to market the products to be offered. The design method used is the glass box method with SWOT analysis techniques. This design uses a simple concept where this style will make the information to be conveyed look clear and simple so it is easy to understand. The main media designed is e-catalog which will provide information about Villa Kayu Putih's products, facilities and services, also accompanied by other supporting media such as printed catalogs, Instagram content, posters, x-banners, stickers, t-shirts, business cards , and key chains.

The development of social media from time to time continues to be in the spotlight for domestic and foreign audiences, this is in line with the times which continue to accelerate due to the creation of new things, including social media. The development of social media continues to be important in human society for the development of change from before and becomes the public's own assumptions. Social media is currently controlled by teenagers who follow the latest trends regarding social media and one of the social media which is currently in the spotlight and is popular with many people, especially teenagers, is the social media Instagram which is being consumed by everyone, especially by teenagers. teenage students who keep up with the times and the development of  Instagram which has entered all parts of the world, including Indonesia.Currently, Instagram users have reached 104.8 million+, with this value Indonesia is the fourth most used Instagram in the world. The large number of Instagram users is not only among women or teenagers, but based on gender, men dominate global Instagram users aged 18 years and over with a proportion of 50.3%, while women are 49.7%. As for Instagram became the social media application with the fourth most users in the world as of October 2023 according to We Are Social. Its position is below Facebook, YouTube and WhatsApp.Among the people, Instagram is no longer foreign, now more people use Instagram to get the latest and most up-to-date information. Not only that, people can also get entertainment from Instagram

The purpose of this study was to determine the effectiveness of social media marketing instagram in the dimensions of content creation, content sharing, connecting, and community building on customer decisions Dezato BrowniesThe type of research used is descriptive qualitative. Sedarmayanti and Hidayat (2011: 33) define qualitative descriptive research as a method in finding facts about the status of a group of people, an object, a condition, an event in the present with the right interpretation. This is in line with the test results which show that social media marketing with the variables Content Creation, Content sharing, Connecting, Communitiy Building is very effective on Dezato Brownies' customer decisions. It can be concluded that social media marketing effectively increases customer awareness, interaction, and purchasing decisions, making a positive contribution to business growth. Keep in mind that customer purchasing decisions are influenced by complex factors beyond the variables studied, confirming the complexity of market dynamics and consumer behavior.

Nagari Tuo Pariangan is a tourist village in Indonesia which is one of the supporting factors and drivers of the welfare of the people who live in it and is also a solution to accelerate village development which can have a positive effect in the form of improving the quality of the environment and the preservation of the culture contained therein. The purpose of this design is to produce a Destination Branding design for Nagari Tuo Pariangan as the oldest village in Minangkabau in order to optimize awareness and visitor interaction in Nagari Tuo Pariangan. The method used in this design is the 4D method, which consists of Define, Design, Develop, and Disseminate. By using the SWOT data analysis method. This branding design will produce the main media in the form of Brand Guidline Book, and supporting media in the form of DL Envelope, letterhead, business card, landyard, id card, Brochure, Instagram feed, Infographic, Wayfinding System, Signage, Billboard, Expo Booth, banner, Merchandise, Totebag, T-shirt, and umbrella.

The more businesses that are established, especially those operating in the same field, this can create competition which can be a challenge for the company. In this case, the business is not just about buying and selling, but must prioritize the opportunity to reach consumers in a good way. One of the main keys is effective communication. The method that will be used in this research is qualitative descriptive. Research with a qualitative descriptive design aims to understand the phenomena experienced by research subjects which include behavior, motivation. According to the company, Sofie implements marketing communications such as advertising, sales promotions, personal sales and public relations. The advertising carried out aims to introduce products to the public, according to information from CV Sofie Localfood, which predominantly uses below the line media such as pamphlets, pamphlets which are created and distributed online via social media accounts such as Instagram, Facebook, whatsappSofie localfood in retaining its customers has implemented Integrated Marketing Communication (IMC) or Integrated Marketing Communication in the form of advertising, sales promotions, direct marketing, personal selling and public relations. In Integrated Marketing Communication, the most important thing is to unite various marketing communication elements that are usually carried out separately

This study investigates locutionary speech acts in self improvement videos on Hawaariyyun's Instagram account. Locutionary speech acts are speech acts that say something directly without other intentions. The subject of this research analysis is the use of locutionary speech acts in the self improvement video uploads of Hawaariyyun's Instagram account. This research uses descriptive qualitative approach as the methodology and pragmatics approach as the theoretical approach. The data source of this research is a fragment of speech on self improvement videos on Hawaariyyun's Instagram account. The data collection techniques in this research are listening technique and note-taking technique. The results of the analysis show that locutionary speech acts are often used by Hawaariyyun in his speech on self-improvement videos on his Instagram account. The results show that there are 31 locutionary speech acts, including 11 locutionary speech acts of news category, 9 locutionary speech acts of question category, and 11 locutionary speech acts of command category. This research can help readers in understanding locutionary speech acts. In addition, it is expected that this research can be useful for other writers as a reference regarding locutionary speech acts.