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The Digital Marketing 6.0 Training Program at SMA Perguruan Buddhi Dharma Tangerang was implemented to improve students' digital literacy and marketing skills in the era of digital transformation. The underlying problem of this training is the low level of students' understanding of technology-based marketing, which is an essential skill in the modern world of work and entrepreneurship. The purpose of this activity is to equip students with an understanding of the concept of digital marketing 6.0, technical skills in using digital tools, and skills in developing data-based marketing strategies. The methods used include the Community-Based Action Planning approach involving students, teachers, and community service teams, as well as experiential learning through simulations and direct practice.The results of the training showed a 40% increase in students' understanding of the concept of digital marketing as well as the ability to use digital tools and develop effective marketing strategies. In addition, this training gave rise to local leaders among students and created new awareness in the school community about the importance of technology integration in education. The collaboration between SMA Perguruan Buddhi Dharma and Universitas Buddhi Dharma also created a more inclusive and sustainable learning ecosystem. This training is expected to be a model for developing digital literacy for other schools in facing the challenges of the digital era.

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

This study explores social entrepreneurship in Muara Teweh, focusing on how innovative practices and collaborative efforts contribute to community economic development. The research employs a Systematic Literature Review (SLR) methodology to analyze existing literature related to social entrepreneurship and its impacts on local economies. By examining various case studies and theoretical frameworks, this paper identifies key factors that facilitate successful social entrepreneurial initiatives in Muara Teweh. The findings reveal that innovation and collaboration not only enhance the effectiveness of social enterprises but also foster sustainable economic growth in the community. This study highlights the importance of integrating local resources and knowledge, as well as the role of community engagement in driving social entrepreneurship forward. The research concludes with recommendations for policymakers and practitioners to enhance the effectiveness of social entrepreneurship in Muara Teweh, emphasizing the need for supportive frameworks that encourage innovation and collaboration among stakeholders.

This study explores social entrepreneurship in Muara Teweh, focusing on how innovative practices and collaborative efforts contribute to community economic development. The research employs a Systematic Literature Review (SLR) methodology to analyze existing literature related to social entrepreneurship and its impacts on local economies. By examining various case studies and theoretical frameworks, this paper identifies key factors that facilitate successful social entrepreneurial initiatives in Muara Teweh. The findings reveal that innovation and collaboration not only enhance the effectiveness of social enterprises but also foster sustainable economic growth in the community. This study highlights the importance of integrating local resources and knowledge, as well as the role of community engagement in driving social entrepreneurship forward. The research concludes with recommendations for policymakers and practitioners to enhance the effectiveness of social entrepreneurship in Muara Teweh, emphasizing the need for supportive frameworks that encourage innovation and collaboration among stakeholders.

This study aims to describe the process of developing entrepreneurial skills of students, about how to plan the development of entrepreneurial skills of students of PAB 10 Medan Estate Private Junior High School, to find out how to implement the development of entrepreneurial skills of students of PAB 10 Medan Estate Private Junior High School, and to find out about the effectiveness of entrepreneurship skill development of PAB 10 Medan Estate Private Junior High School students. This research was conducted with a qualitative approach to obtain data on the planning, implementation and effectiveness of entrepreneurial skill development. The subjects in this study are school principals, teachers and several students at PAB 10 Medan Estate Private Junior High School, with data collection techniques obtained through observation, interviews, and documentation with data analysis techniques used are data reduction, data presentation, and conclusion drawn. The findings of this study show that PAB 10 Medan Estate Private Junior High School in the planning process for developing students' entrepreneurial skills has been carried out well in terms of determining goals and objectives, analyzing previous activities and planning to the preparation of plans for the development of students' entrepreneurial skills. In the implementation of entrepreneurial skill development, all daily activities carried out by students and in all subjects are applied, because the implementation is not only focused on the realm of entrepreneurship, but more on the cultivation of entrepreneurial values. In the evaluation process, it is carried out routinely by the school, both in supervision inside the school and outside the school.

Es Lumut Jelly is a simple soft drink with three main ingredients, namely milk, jelly and a variety of flavors which are given the latest innovation in bottle packaging. This moss ice jelly drink is in great demand by many age groups. Therefore, as a form of innovation in the ice moss jelly drink, the author provides additional ingredients such as various flavor variants. The method in this research uses qualitative research. Qualitative research aims to gain an in-depth understanding of the observed phenomena. In this research, the researcher acts as the main instrument in collecting descriptive data. With innovation in processing simple beverage products, students can increase their creativity in entrepreneurship. By increasing creativity, students are able to process various flavors and create better economic opportunities.  

Batik is a work of art that has unique cultural values. The existence of batik can be found at any time in all corners of the city of Pekalongan. Meanwhile, batik production and trading activities are active throughout the day, even late at night. The pulse of people's lives, which is never separated from batik, has given Pekalongan the image of a "batik city". This is quite relevant considering that the people of Pekalongan city cannot be separated from batik, batik has become the economic lifeblood of the people of Pekalongan. Pekalongan batik production is not only sold in the local market but has reached and penetrated the international market. As competition in the international batik industry has arrived, it is fitting for Pekalongan batik to receive legal protection. The legal protection in question is about intellectual property rights, one of which is related to the use of trademark rights. There are two problems in this research, namely how to obtain legal protection for brand rights, logos, batik motifs and models in Pekalongan and how to report criminal acts of misuse or counterfeiting batik logos/brands that have been registered with Intellectual Property Rights. This research was conducted using a normative juridical research model or a normative legal research method. The normative juridical research method is a library-based legal research method. In this research, research will be carried out by analyzing the problems being discussed relating to the regulations on Intellectual Property Rights, specifically Brand Rights. Then the author connects it with legal protection of brand rights for the Batik industry in Pekalongan. Research results Legal protection for copyright of batik motifs generally exists in the 2002 UUHC, as regulated in Article 12 letter i. Based on developments in the 1987 UUHC and 1997 UUHC, batik art that receives copyright protection is non-traditional batik art with the consideration that traditional batik art has become common property (public domain). In the 2002 Copyright Law, both traditional and contemporary batik receive protection. Legal protection for batik motif copyright is obtained automatically without registration. Copyright registration for Pekalongan batik motifs is still rarely done. UUHC 2002 basically protects the artistic work of batik craftsmen without having to register. This creates several problems, namely, new motifs created by batik craftsmen in Pekalongan are marketed, and within three months the printed batik will come out. Regarding this problem, the Pekalongan City and Regency Department of Industry and Trade has not yet taken action because basically most batik motifs in Pekalongan have not been copyrighted. If people want to protest and demand it, it will also cost a lot of money, even though most craftsmen in Pekalongan have little capital. The level of awareness and understanding of the public, especially small and medium industrial entrepreneurs, regarding copyright is still low, so this condition becomes even worse due to the lack of ability to access information, as well as understanding of relevant agency officials regarding the importance of copyright. Keywords: Brand Rights, Legal Protection, Pekalongan Batik

This study presents a systematic literature review (SLR) to explore the role of social networks in entrepreneurship within the context of Banjarmasin. The research investigates how social connections affect business success, focusing on the influence of networking in developing sustainable ventures. By analyzing peer-reviewed articles published over the last decade, the study identifies key themes, including community support, collaboration, network strength, and access to resources, which act as significant drivers for business growth. Both formal and informal networks are found to play essential roles in enhancing entrepreneurial outcomes. The findings suggest that optimizing these social networks is crucial for achieving sustainable business development. This study offers practical insights for entrepreneurs and policymakers, aiming to provide strategies that leverage local social capital for improved business performance in Banjarmasin.

This study investigates how applied management studies can foster entrepreneurship and innovation in maritime institutes, particularly in port, shipping, and logistics. By focusing on the qualitative experiences of five maritime professionals, five lecturers, and five graduates, this research explores how technical, promotional, marketing, and innovation strategies impact entrepreneurial development within the maritime industry. A qualitative research approach, supported by descriptive analysis, was employed to assess the effectiveness of applied management studies in promoting entrepreneurship among students. Results demonstrate a high level of efficiency and effectiveness, scoring 9/10 across various indicators. These findings offer insights into how maritime institutes can align their curriculum with industry needs, encouraging innovative and entrepreneurial thinking in future maritime professionals.

This research addresses the issue of how ZIS funds are managed at the UPZ of Tajurhalang District in the development of micro enterprises, as well as the effectiveness of UPZ programs in assisting micro entrepreneurs. The purpose of this study is to understand the management of ZIS funds for developing micro enterprises in Tajurhalang District and to explore the efforts and implementation of productive business capital programs at UPZ. The research uses a qualitative method with a descriptive approach, which describes the issues occurring in the field. Data collection techniques include observation, interviews, and documentation. The results of the study show that effective management is essential for successful fundraising activities, as gathering and managing funds is not easy and involves various processes and dynamics. There must be a management process in fundraising, including planning, organizing, executing, and monitoring. ZIS funds, which were initially managed in non-productive sectors, can now be redirected to productive sectors.

Real Work Lecture (KKN) is a community service program by students that aims to empower the community with a cross-disciplinary and sectoral approach. The KKN program in Telaga Jernih Village, Secanggang District, Langkat Regency, aims to overcome the problem of monotonous hereditary livelihoods and open up new business opportunities through economic empowerment and entrepreneurship. Before the program was implemented, most villagers relied on the agricultural sector, especially oil palm and rice, which made the village economy vulnerable to price fluctuations and environmental conditions. This program focused on socialization about livelihood diversification, entrepreneurial skills training, and reducing plastic waste by converting it into products with economic value. Through this training, the community was invited to see local potential that could be developed into new business opportunities. The results of the implementation of this KKN showed an increase in community understanding of the importance of business diversification and the application of skills acquired in starting small businesses in the fields of agricultural processing and plastic waste recycling. Several residents have started new businesses supported by the skills taught during the training. However, several challenges such as low digital literacy and limited access to capital are still obstacles to business development. Therefore, a follow-up program is needed that focuses on developing digital skills and access to capital to support the sustainability of the business that has been pioneered. Overall, this KKN program has succeeded in providing a positive impact on the Telaga Jernih Village community and can be a model for local potential-based economic empowerment in other villages.

Pesantren economics is an economic concept where pesantren manages and develops businesses with various innovations that can specifically benefit Islamic boarding schools and benefit the community in general in realizing economic independence. The purpose of this study is to find out the economic management model of the pesantren applied by the Tanwirul Islam Sampang Islamic boarding school and to find out the challenges faced by the Tanwirul Islam Sampang Islamic boarding school in managing the pesantren economy to realize economic independence. This type of research uses a qualitative descriptive approach, with data collection techniques in the form of interviews, observations, and documentation related to economic management at the Tanwirul Islam Sampang Islamic Boarding School. The results of the study show that the Tanwirul Islam Islamic boarding school implements the pesantren economic management model with an alumni-based economic development model, by utilizing the potential of alumni for the management of the pesantren business unit and implementing an entrepreneurship curriculum at the formal education level of students and involving external parties such as the surrounding community.

Effect of Effectiveness The use of social media, capital and length of business to increase income is nothing new for business actors. However, many micro-scale culinary entrepreneurs are still hesitant to use social media to develop their business. There are also many of them who have used social media, but have not experienced progress in their business. This research discusses the effectiveness of the use of social media, capital and length of business to increase income carried out by Durian PJ. From the problems above, this research aims to find out how effective the use of social media is for business and capital on Durian PJ Business income. This research focuses on the durian business in Sampang. This research uses E-analysis with the help of Views 8 software. The results of this research show that social media variables and length of business have a positive and significant effect on income, while capital variables have no effect on Durian PJ's business income.

The purpose of this community service activity is to help the guardians of the students of Jauharotul Huda Kindergarten, home-based entrepreneurs, so that they can develop skills and indirectly improve the family's economy, especially by using the Canva application. To achieve this goal, the training method for making simple designs is training. directly. The target of this community service activity is the guardians of students of home-based businesses at Jauharotul Huda Kindergarten with a total of 9 trainees. The training is carried out with three stages of activities consisting of observation, training implementation, as well as evaluation and monitoring. During the observation stage, an analysis of the problems and needs of the parents of home-based businesses was carried out to create simple designs using the Canva application. At the implementation stage of the activity, material exposure and direct practice were given. In the evaluation and monitoring phase, direct evaluation and monitoring is carried out to see the abilities that have been achieved by the guardians of students at Jauharotul Huda Kindergarten in making simple designs with the Canva application. Through this simple design training, it is hoped that it can improve the skills and economy of the families of the guardians of students who do home-based businesses at Jauharotul Huda Kindergarten

Implementation of Real Work Lectures is one manifestation of the Tri Dharma of Higher Education, namely empowerment and community service. On this occasion the author carried out Real Work Lecture activities in Tanjung Gusta Village with the main program headline being the socialization of financial literacy to micro, small and medium business actors, especially fish cracker or jangek cracker business actors. The approach used consists of three methods, namely observation, interviews and documentation. The main work program implemented was visiting business actors making skin crackers to socialize about financial literacy and digital promotion. Then the author also held two supporting work programs, namely the socialization of financial literacy education and sharia investment, the main focus of which was on education about investment and financial management and the second was the implementation economic market day for elementary school students with the aim of cultivating students' talents and interests in the field of entrepreneurship. Both the main and supporting work programs were carried out well and without significant obstacles due to support from Tanjung Gusta Village officials, the community and fellow students who worked together to make the work program successful.

Micro, Small, and Medium Enterprises (MSMEs) are encouraged to leverage social media as an online marketing tool to reach a broader market. Currently, social media is easily accessible and widely favored by people worldwide. Therefore, MSME entrepreneurs are recommended to utilize social media as a means to share information about their products with consumers online. This research aims to assist and convince MSME entrepreneurs in Hamparan Perak Village about the benefits of social media for expanding their marketing reach. Through research on marketing enhancement strategies via social media, it can be determined how significant the impact and benefits of social media are for the development of MSME marketing in Hamparan Perak Village, Hamparan Perak District, Deli Serdang Regency.

This research aims to analyze the role of entrepreneurship socialization and education in fostering the entrepreneurial spirit among the millennial generation, with a case study focus in Kelurahan Perdagangan I, Simalungun Regency. Entrepreneurship socialization and education are crucial steps in fostering entrepreneurial awareness and skills, especially for the younger generation who will face economic challenges in the future. This research used a qualitative method with a case study approach. Data were collected through in-depth interviews with program participants, direct observation in the field, and document analysis related to the KKN program in Kelurahan Perdagangan I. The results showed that the program was successful. The results showed that the entrepreneurship socialization and education program implemented through KKN succeeded in increasing participants' entrepreneurial knowledge, interest, and skills. In particular, SMK students showed increased motivation to start a business after participating in entrepreneurship education. The success of the program was supported by active community involvement and a contextually relevant approach. However, there are some challenges, such as limited access to technology and financial resources, that affect the sustainability of entrepreneurial interest among the millennial generation.

This outreach program aims to increase financial literacy among Generation Z students at Satrya Budi Trade Vocational School through the introduction of simple financial reports and entrepreneurship. In the digital era which is characterized by easy access to information, understanding personal financial management and entrepreneurship is very important. This activity involves interactive presentations, financial recording simulations, and group discussions to provide hands-on experience to students. The evaluation results showed an increase in students' understanding of financial and entrepreneurship concepts, with participants being successful in answering evaluation questions well. With this program, it is hoped that students can develop the skills needed to manage finances and start a business in the future.

The development of science and technology continues to grow very rapidly, meanwhile applications in the field of information technology have a major impact in various areas of life, one of which is in the creative industries such as advertising, billboards, graphic design, fashion and digital image processing. At this time graphic design skills are needed in various fields, to support business and organizational needs. On this occasion, we presenters from Universitas Potensi Utama use the CorelDraw application facility to create a Logo. The software used in this training is vector-based. So that the final results obtained are of better quality when enlarged / zoomed. So that the output target of this activity is that participants can implement graphic design both within the school environment in the form of making wall magazines or other announcements and can be implemented in the world of work related to graphic design. This activity aims to improve the knowledge and skills of students in improving the quality of their ability to create attractive graphic designs so that participants can compete to meet the demand for job opportunities and also towards entrepreneurship. The materials given to participants include creating and completing logo designs for business or organizational needs.

The times and the Covid-19 pandemic have contributed to increasingly declining economic conditions. Due to income inequality and high levels of new unemployment, many people are unable to meet their living needs. Empowerment is expected to help people acquire the skills, knowledge and mental attitudes needed to improve their quality of life. PKBM Surya Alam is one of the non-formal educational institutions in Demak Regency, which has various superior programs to empower the community, including pursuing Packages B and C, and several skills and skills programs, such as computers, electronics and sewing. In Demak Regency, especially young women or housewives who are still productive, tend to like sewing. There are several garment industries that require many female workers. Opportunities for entrepreneurship or working in the garment industry are greater for those who are skilled at sewing. This can help meet living needs and reduce the unemployment rate, especially for women. This research aims to find out: (1) How Surya Alam PKBM is implemented in Community Empowerment in Demak Regency, and (2) What efforts are made by Surya Alam PPKBM in Community Empowerment in Demak Regency. To collect data, this research used interviews and observations in a descriptive qualitative approach. The research results include: (1) The implementation of PKBM Surya Alam to improve sewing skills in Demak Regency was generally carried out well, although not yet optimal. There are still aspects that need to be improved, and (2) PKBM Surya Alam has provided services to the community in obtaining non-formal education, either regularly or through community empowerment from the Demak Government, especially sewing training.