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The research objective is to analyze the effect of business location selection. The type of research used in this research is a type of library research, namely research conducted using literature, both in the form of books, notes, and reports on previous research results using references, where the data sources are taken from google scholar. The approach used in this research is a qualitative approach with domain data analysis, namely the researcher's efforts to obtain an overview of the data to answer the research focus. Business location on the trader's income variable includes a negative correlation and insignificant relationship. This shows that a strategically chosen location is unlikely to generate more income. Factors to consider in choosing a location, although there are several influential factors, are the proximity to the market (consumers). This location can be seen: 1) The business environment, namely regarding the proximity of the business location to other businesses / competitors, proximity to consumers, proximity to suppliers, and proximity to providers of production equipment / equipment. 2) Location costs, namely regarding building rental prices, whether or not there are renovation costs, interest rates, labor costs, and the amount of taxes. Based on the results of the study, several conclusions can be drawn, namely that business location has a significant influence on business location.

Nowadays, more and more young students have their own businesses. They are supported by technological advances and the ease of obtaining information... There have been many students who have successfully run their businesses well. Entrepreneurship is something that really needs to be done by the Indonesian people today, entrepreneurship can be a solution to the problem of unemployment in our country.

This research aims to assess and analyze the success of the management of BUMNag Berkah Mandiri in increasing the original income of Nagari Bukit Tandang. The research method used is qualitative research. The findings of this research indicate that the effectiveness of the management of BUMNag Berkah Mandiri in increasing the original income of Nagari Bukit Tandang is quite effective in providing a contribution in the form of original income of Nagari to the government of Nagari Bukit Tandang. Judging from 3 indicators, namely goal achievement, adaptation and integration, not all have been achieved optimally. The results of the research show that the achievement of the goals of BUMNag Berkah Mandiri has not yet achieved the expected goals but has been able to make a small contribution to increasing the original income of Nagari Bukit Tandang, and the indicators of adaptation and integration have been running perfectly because the business units in BUMNag Berkah Mandiri are already in place. in accordance with the needs of the people of Nagari Bukit Tandang. However, behind that, there are of course obstacles that hinder the management of BUMNag Berkah Mandiri in increasing the original income of Nagari, namely the constraints on the management itself and the lack of support from the people of Nagari Bukit Tandang in developing the existing business units at BUMNag Berkah Mandiri.

This study examines the meticulous and thorough execution of the Online Single Submission (OSS) in the Tanjung Pinang City Investment and One Stop Integrated Service Office.The main focus involved the complexity of the community’s lack of deep understanding of the business licensing stages, while also exploring the technical barriers that accompanied the integration of the OSS system. The research objectives included an in-depth evaluation of the programme’s operational success, an analysis of the level of stakeholder satisfaction involving business owners, as well as a detailed investigation into the level of efficiency of the OSS implementation. The research method, applied in a descriptive qualitative approach, involved in-depth interviews, rigorous documentation analysis, and a comprehensive literature review. The findings highlight positive progress, although obstacles remain, both in terms of public understanding and technical constraints in OSS operations. In conclusion, the research provides very specific recommendations, including a careful restructuring of the OSS system, a more focused socialisation strategy and breakthrough interventions to improve the effectiveness of the OSS in the future.

The uptake of local corn by feed factories nationally in corn production and demand between regions is uneven, which creates corn shortages, so information services are needed for business actors. This research aims to analyze the effectiveness of local corn uptake by feed factories nationally using descriptive qualitative methods. The results of the research show that the local corn uptake information service in the Sijagung application from the five dimensions of Campbell's service effectiveness, namely service success, target success, satisfaction with service, level of input and output and achievement of overall goals is considered less effective because there is no updated data information, does not provide information projection data as corn absorption data required by feed factories nationally. To achieve the effectiveness of corn uptake information services by feed factories through the Sijagung application, it needs to be strengthened with a service integration dimension used to measure the extent to which the presentation of local corn uptake data nationally can be integrated with harvest condition data so that it can display projection data for Business Actors in making decisions to carry out purchase.

This article discusses strategies in business planning and development that are crucial for a company's success. The research identifies various strategies that can be employed to tackle rapidly changing market challenges and increasing competition. Through a comprehensive approach, this article explores various planning methods that can assist companies in achieving their business objectives. The findings from this research can serve as a guide for managers and business leaders in developing effective strategies to achieve long-term growth and sustainability.

Peranan UMKM di Indonesia termasuk salah satu yang terpenting karena UMKM dapat menciptakan lapangan pekerjaan yang akan mengurangi pengangguran yang ada di Indonesia. Salah satu upaya peningkatan dan pengembangan UMKM dalam perekonomian nasional dilakukan dengan mendorong intensitas kewirausahaan kepada para pelakunya. Penelitian ini bertujuan untuk mengetahui pengaruh kreativitas, inovasi dan lingkungan eksternal terhadap keberhasilan usaha pada UMKM Sekarwangi Snack di Kelurahan Pudakpayung. Penelitian ini merupakan kausalitas studi, dengan pengumpulan data yang dilakukan melalui penyebaran kuesioner kepada seluruh pelaku UMKM Sekarwangi Snack di Desa Pudakpayung dengan total sampel yaitu 51 responden. Sampel yang diperoleh dalam penelitian ini menggunakan metode sensus. Teknik analisis dengan metode regresi linier berganda. Hasil penelitian ini menunjukkan bahwa variabel kreativitas berpengaruh positif dan signifikan dengan keberhasilan usaha. Inovasi berpengaruh positif terhadap keberhasilan usaha. Lingkungan eksternal berpengaruh positif dan signifikan terhadap keberhasilan usaha. The role of MSMEs in Indonesia is one of the most important because MSMEs can create jobs which will reduce unemployment in Indonesia. One of the efforts to increase and develop MSMEs in the national economy is to encourage entrepreneurial intensity among the perpetrators. This research aims to determine the influence of creativity, innovation and the external environment on business success at Sekarwangi Snack MSMEs in Pudakpayung Village. This research is a causality study, with data collection carried out by distributing questionnaires to all Sekarwangi Snack MSMEs in Pudakpayung Village with a total sample of 51 respondents. The sample obtained in this research used the census method. Analysis technique using multiple linear regression method. The results of this research show that the creativity variable has a positive and significant effect on business success. Innovation has a positive effect on business success. The external environment has a positive and significant effect on business success.

In the contemporary landscape of globalization, small and medium-sized enterprises (SMEs) face escalating challenges in navigating international markets. This research purpose to explore the pivotal role of human capital in propelling the internationalization of SMEs, particularly through the lens of digital marketing. The research methodology involved document analysis to understand global market dynamics and the key role of human capital in optimising digital marketing for international expansion. The main results show that investment in human capital development and digital capability enhancement are key factors in the successful internationalisation of SMEs. The findings provide an in-depth understanding of how SMEs can effectively utilise their human capital in the face of increasingly complex global market challenges. Overall, this article concludes that the integration of strong human capital with digital marketing strategies can contribute significantly to the successful internationalisation of SMEs and has important implications for the future development of SMEs in an era of globalization.

This article investigates the intersection of social entrepreneurship and leadership, focusing on how sustainable business models create social and economic impact. Using examples from successful social enterprises, the study highlights the importance of purpose-driven leadership in addressing societal challenges. Findings emphasize the role of collaboration and innovation in achieving scalable solutions.

This article examines transformational leadership in family-owned businesses, with a focus on balancing the preservation of traditional values and driving innovation. By conducting interviews with family business leaders and analyzing their leadership approaches, the study identifies key strategies for managing generational transitions, incorporating modern practices, and fostering organizational culture. Findings highlight that transformational leadership ensures long-term success by integrating the strengths of tradition with the opportunities of innovation.

Business management is the science and practice that encompasses planning, organizing, directing, and controlling organizational resources to achieve established goals. It involves coordinating various aspects of business activities to ensure the sustainability, growth, and success of the organization. In the novel titled "Lupus N’Work" by Hilman, Lupus and his friends intend to establish a business that arises from their desire not to depend on others and to increase their allowances. However, as their business progresses, a new and more formidable business competitor emerges due to their seriousness. The aim of this research is to determine the implementation of business management by Lupus in Lupus N’Work and to examine whether it aligns with the Business Management Process according to Sarinah. The research method used is the Qualitative Research method, involving a series of steps, including in-depth data collection, analysis, and interpretation. The results obtained using qualitative research methods indicate that the Management Process is in line with the business management process outlined in the book "Introduction to Management" by Sarinah.

Tulungagung Regency was chosen to implement the YESS program because the majority of its people rely on the agricultural sector as their main livelihood and raising livestock as a side business. Geographically, the location of the Tulungagung Regency area is also quite strategic with abundant natural resources, thus supporting it as a target for implementing the Program. This research was carried out for 1 month from March 10 2023 to April 15 2023. In this research primary data and secondary data were obtained. Primary data was obtained from interviews and observations of 7 breeders who received benefits from competitive grants from the YESS Program in 2022, goat breeders as key informants in Gondang District, Tulungagung Regency and Expert Informants who came from YESS Program implementers from the Tulungagung Agriculture Service and program facilitators. Secondary data was obtained from literature. From the research, the results showed that the YESS program was considered successful in improving livestock farmers' skills, facilitating market access, increasing access to financing and activating institutional policies and media for youth involvement in rural areas. The suggestion for this research is that it is necessary to carry out further analysis regarding the obstacles that occur in implementing the YESS program.

Until now, there are still many who are afraid to start a business, including online business, so a real manifestation of a successful businessman has high self-efficacy/ability in starting a business. Apart from having the ability, a businessman must also be able to understand marketing planning and strategy. well in developing a business so that the business succeeds as expected, therefore the purpose of this research is to find out: 1) How is the self-efficacy of entrepreneurs in online business for FEBI students, 2) What is the strategy for developing entrepreneurship in online business for FEBI students, 3) What are the obstacles faced in developing entrepreneurs in the online business of FEBI students. This type of research is qualitative with a descriptive approach, and the methods used in data collection are observation, interviews and documentation. The subjects in this study were students who had been running their online business for more than 3 years. The number of subjects in this study were 10 people. The results of this study note that FEBI students have high self-efficacy in online business or entrepreneurship, students are confident in their abilities and have expectations for their abilities in doing business online, in building confidence students obtain from several sources, namely personal experience, other people's experiences, verbal persuasion and emotional state. In the student business development strategy it is still not running well and efficiently, and there are obstacles to student businesses such as suppliers, competitors, capital and customers.

 Learning media is one aspect of increasing the success of learning. Using creative and interesting learning media will certainly make it easier for students to accept lessons. Kahoot! is a learning media in the form of a game that can be accessed on the website. The purpose of this outreach is to see whether the learning media Kahoot! useful for increasing students' interest in adding vocabulary. The methods used in carrying out this socialization are lecture methods, application use demos and question and answer sessions. The series of socialization activities include: (1) Students do practice questions regarding vocabulary manually (without game teaching media) (2) Then go to the step of providing an explanation about the Kahoot! learning application! (3) During this explanation session students will be explained the steps for using the Kahoot! application, (4) Followed by a question and answer session, (5) After the question and answer session several students are selected to come forward to try the Kahoot! (6) Students download the Kahoot! on their smartphone/laptop and work on the questions given. (7) Students do practice questions regarding vocabulary in the Kahoot! application. This socialization was carried out at the Pekanbaru Professional Development Vocational School. The subjects of this socialization are students of class X Tourism Travel Business with a learning time of 2 hours.

This article explores the store labeled "Komputer dan Fotokopi Salwa" as the main object of study. Focusing on market surveys, typing and photocopying industry trends, online marketing strategies, and key success factors in the typing and photocopying business, this research aims to provide in-depth insights into the dynamics of business in the current digital era. Through data analysis including market surveys that record that 70.2% of jobs require computer devices and similar ones, and 39.9% require document duplication and/or binding, this article presents a comprehensive understanding of market needs and preferences. Additionally, with the majority of respondents (79.8%) having access to computers and laptops, but only a small percentage owning a printer (28.7%), this article highlights the challenges and opportunities faced by the typing and photocopying industry. This analysis provides a foundation for effective online marketing strategies and identifies key success factors that can help businesses like "Komputer dan Fotokopi Salwa" to grow and maintain their position in the current competitive market.

Entrepreneurship is not only limited to academic intelligence and skills in producing products but also a dynamic spirit in capturing challenges and risks and then turning them into opportunities and potential. Through this service activity, it is hoped that it can foster students' understanding and interest in the world of entrepreneurship so that the number of entrepreneurs grows and creates job opportunities so as to reduce the number of unemployed. In increasing interest in entrepreneurship, students are given an understanding of the importance of entrepreneurship. Entrepreneurship is full of risk and uncertainty, it can be successful and it can fail, for this reason it must be done with courage, tenacity and strong determination, to achieve a business that continues to develop, excels, is independent and can compete. The aim of this service activity is to foster interest in creative and independent entrepreneurship in students of SMA Negeri 1 Purwakarta in the following way: a) providing counseling in utilizing information technology in entrepreneurship, b) providing motivation and knowledge of entrepreneurship and entrepreneurship, c ) provide creativity and introduction to entrepreneurship independently from an early age.

Nowadays, marketing is a systematic point that is very important for the success of a business in a company and also a company because of the increasingly fierce competition. The local brand of quality mineral water and also has a brandimage that is already embedded in the minds of consumers is Aqua. Brand image plays an important role in shaping brand image in the eyes of consumers and can influence the extent to which customers trust, recognize, and choose brands among their competitors. Instagram plays an important role in shaping brand image for businesses and brands. By using this platform to share creative, inspiring, and relevant content, companies can form an image on the brand that is positive and attractive to a wide audience or audience. The existence of this research has the aim of knowing how strong the influence of Aqua's Instagram content on brand image. The theory used in this research is Instagram content which consists of follow, like, comment, caption. Then next is the Brand Image theory which consists of the strength of brand association, the superiority of brand association, and the uniqueness of brand association on variables. The approach in this study is a quantitative approach with a survey method conducted on 79 respondents of @sehataqua Instagram followers, with sampling techniques using simple random sampling method. The results in the study indicate a fairly high influence, which is spelled out by the amount of 61% of Aqua's Instagram content on Brand image. While the remaining 39% is influenced by variables not examined in this study.

Micro, Small and Medium Enterprises (MSMEs) need to compete effectively in the market in terms of increased capacity to adapt to the dynamic business environment. MSMEs need to respond promptly to evolving market trends, technological advances, and changing consumer preferences. However, not all MSMEs have made the necessary adaptations in order to thrive in a dynamic business environment. This community service focuses on Mie Ayam Mas Nok, an MSME that faces specific challenges, especially the lack of social media utilization and the absence of a distinctive business logo. To overcome these problems, community service activities were carried out by providing targeted assistance to MSMEs Mie Ayam Mas Nok. This service activity aims to empower them through effective utilization of social media platforms and the creation of unique business logos, thereby increasing their competitiveness in a dynamic business environment. Using a combination of observation, interviews, and surveys, this community service initiative yielded positive results. MSMEs Mie Ayam Mas Nok successfully integrated social media into their business strategy and obtained a distinctive business logo. These improvements have significantly increased the competitiveness of their businesses, equipping them to thrive in an ever-changing and competitive business environment.

This paper explores the relationship between digital transformation and entrepreneurial innovation within emerging economies. As the world becomes increasingly digitized, entrepreneurs are leveraging new technologies to innovate and create disruptive solutions. The study examines how digital tools, such as artificial intelligence, blockchain, and cloud computing, are being utilized by entrepreneurs to enhance productivity, streamline operations, and develop new business models. The research highlights key success factors, challenges, and opportunities faced by entrepreneurs in emerging markets and provides recommendations for integrating digital transformation into entrepreneurial strategies.

Cemerlang Barbershop is one of the hair barber businesses in Batam City. The problem at Cemerlang Barbershop is that there is a decrease in the number of visitors and the names of partners are not yet widely known, so the focus and aim of this service is to help Cemerlang Barbershop’s problems through creating social media accounts in the form of Instagram and Tiktok as well as making business cards. The methods used are interview and observation methods. The results obtained are that promotions carried out on social media have proven to be helpful in making the name Cemerlang Barbershop better known and making it easier to reach the desired consumers. Then the business cards created also increased brand awareness and increased the number of visitors from previously 10 visitors coming to 20 visitors. So it can be concluded that this service activity was successful in helping the problems experienced by Cemerlang Barbershop partners.